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About AIRS Association

Association's Objectives

“To be the single most effective unified association that strengthens and promotes value, integrity, education, science and art of internet search for the Internet Research Specialists.”

About AIRS Association


AIRS is a non-profit professional body registered in the province of Ontario, Canada. AIRS is a self-regulatory Association formed under the Charter of Associations granted by the Government of Canada. AIRS works primarily for the benefits of its members and promotes profession through recognition, education and certification.

At AIRS we understand the dire need to establish a unified platform that is focused to promote, educate and regulate internet based search and research industry in an “information overload” era.

An Internet Information Research Specialist (IIRS) is defined by AIRS as “A practitioner of finding online information in an efficient and timely manner using specialized methods of searching the www. The IIRS ensures the web content reliability and relevance it has for achieving research objective.”

A qualified Internet Research Professional (IRP) is expected to identify problem, make reasonable assumptions, find information, tabulate data and identify qualitative and quantitative aspects of it - They make meaningful presentations and derive inferences as a result of their research while using Internet as a primary information retrieval tool.


AIRS Main Objectives

  • Provide unified platform by creating a community of Internet Research Professionals.
  • Establish scientific methods and structured plans to assist, educate, develop internet search skills.
  • Provide guidelines for “best practices in Internet-based search and research” industry.
  • Establish the code of ethics and standards for Internet Content Search.
  • Create and maintain a database repository of information obtained through AIRS community participation, research, opinions and information professionals.
  • Create a forum for discussions on the subject of Internet-based information research.
  • Create structured courses, programs, seminars and certifications to educate and promote excellence in educating Internet Research
  • Become specialists in Internet search technologies and trends.
  • Establish a prestigious job market for Internet research specialists.
  • Create communities, forums, and blogs for Internet search interest groups and individuals.
  • Generally, assist information professionals in internet-based knowledge procurement and management techniques and trends.
  • Monitor quality of search results obtained from vendor-specific search engines.
  • Lobby against information vandalism, intentionally biased information and interest group-specific information and data that is misleading and compromising Internet searched data integrity.
  • Promote, interpret and advise on internet code of ethics, privacy, and copyright laws as they apply towards internet-based information access, exchange, and use.
  • To work closely with other similar organizations, institutions, associations and professional bodies that are directly or indirectly of benefit to our overall objectives and mission.

Emerging Industry Need and AIRS Philosophy

  • We are facing an “Information overload” situation today where a mass of information is being digitized and stored in server’s worldwide. In essence, more information is being dumped into electronic files than the human beings can organize and therefore access. Most of it is not indexed, date stamped or available as we are used to finding in well-organized libraries. Good news is that Internet search engines are available to reach these widely scattered information repositories. However, finding the right information in its true context is still a problem.
  • As the Internet grows in size, search engines fill the need for getting some simple information such as finding a company’s website address. Yet using the internet to dig deeper for answers to more specific and detailed questions can be a frustrating experience. One can easily spend hours surfing and explore tangents, while not getting the answer needed.
  • This will help make a stronger community of knowledge seekers that will collectively address the Internet search issues. AIRS will also create a stronger presence for Internet-based knowledge industry that has so far been a cottage industry with a low impact value.

Meet Our Board of Directors

Naveed ManzoorFounder & CEO
Mr. Manzoor is an experienced Information Technology professional with expertise in “Search Engines Technology Development”.
Chris WesleyDirector - Course Development
Chris has been an educator for the past 35 years.
Rangani RanasingheCertification & Examination Board
Rangani has a background in research working in both quantitative and qualitative research studies.
Jay BrownBoard Member - Advisor Data Analytic & Data
Jay is an accomplished hands-on Data Analyst, Business Analyst, and IT Project Management.

We would encourage comments, suggestions, and tips from the viewers to help us build a stronger AIRS that reflects your views and addresses Internet search industry-specific issues.

Email us your suggestions at suggestions@airsassociation.org

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AIRS is the world's leading community for the Internet Research Specialist and provide a Unified Platform that delivers, Education, Training and Certification for Online Research.

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