fbpx
Friday, 24 February 2017 12:44

8 Tips for Conducting Effective Market Research Online

By: 

In the not-so-distant past, market research was a tedious, expensive and distinctively complex manual process. Moreover, the final data collected could prove to be dubious if inappropriate techniques were applied.

With the advent of the Internet, traditional limitations to market research have been substantially reduced. In addition, the possibilities for better quality research through online market research continue to grow by the day. Formidable hurdles to traditional market research such as high costs, heavy workloads, and protracted timelines no longer exist, thanks to online market research.

You can conduct easy and convenient primary and secondary market research through the Internet. Primary research involves collection of original data while secondary research involves collecting and analyzing existing data.

Generally, primary research requires more in terms of cost and time, but it provides information that is more specific to your research needs than the information available through secondary sources. Primary research methods include instant communities, online polls and surveys, online focus groups and social media. Secondary research methods include public records, keyword research, and reading of blogs.

Primary Online Research Methods

Instant Community

The Internet’s ability to provide information immediately has instilled a sense of urgency in the way it serves our needs, and online market research is no exception. An instant community provides very quick consumer feedback, reducing the time needed for research from weeks or months to just a few days.

Tip: You can kick off your instant community research by contacting people on your mailing list if you have one. Additionally, you can rely on existing chat forums related to your product or create a forum for a particular market research project.

Online Polls and Surveys

With polls and surveys, you can structure your research more effectively and collect specific information needed in your marketing campaign. Polls and surveys collect information that is more reliable as it explores several aspects relevant to your market research.

However, the use of online surveys may be a little more expensive than most online marketing techniques as you will have to pay $0.10 per response (at least for Google’s consumer survey tools).

Tip: Polls and surveys are very effective where quantitative primary data is required. Also, be careful to keep them simple, as most online users may not have the attention span to answer lengthy or time-consuming questions.

Social Media

Social media sites such as Twitter and Facebook have proven useful as online market research channels. Researchers can gain access to useful information about their products in a very short amount of time.

Tip: You can even focus your research on a particular social group to achieve better quality research results. Twitter and Google+ already provide the ability to create targeted lists for your market research.

Online Focus Groups

With online focus groups, pre-selected candidates take part in a discussion that is crafted around a series of research questions. The participants in this kind of research interact with each other to offer important insights into the product or service. The focus groups can be chat-based or even video and audio-based.

Tip: You should take into consideration the Internet speeds of the participants, ensuring that for video and audio online focus groups, high-speed Internet connections are available. Additionally, where a certain degree of anonymity may be necessary for the participants due to the sensitivity of the topic under discussion, chat-based focus groups may be more appropriate.

Secondary Online Research Methods

Keyword Research

Keyword research allows you to tap into information about how people look for your products or services on the Internet. This research method can help you determine product and service niches that you might venture into in the future.

Tip: Keyword research is a good way to evaluate the nature of competition you face. Sites such as Wordtracker and Keyword Discovery are great for this kind of online research.

Public Records

Information that’s publicly available can offer great ideas on what direction to take in your online market research. Several sites can provide you with quantitative data that might prove to be highly relevant to your research.

Tip: Demographic data can be obtained from government sites, which offer free information. You can also do specific searches for your targeted geographical location, e.g. https://data.qld.gov.au/, gives you access to government data for the Queensland area of Australia.

Reading Blogs

Besides government records, you can also conduct your online research using blogs. Reading blogs can be a good way to determine how your target market is likely to respond to the products or services you are offering.

Tip: Do not underestimate the importance of blogs as a source of market research information. Blogs often have loads of consumer feedback, and their content is more current as they are generally more active than other sites.

Final Word

Conducting effective online market research might require that you explore a number of research techniques. Fortunately, whether primary or secondary, online market research can offer timely and effective feedback on how your target market feels about your products and/or services. Luckily, unlike traditional market research, online market research allows you to spend less while also getting better high quality information on an accelerated timeframe.

Author : Alex Pejak

Source : http://www.business2community.com/marketing/8-tips-conducting-effective-market-research-online-01005178#21ZvZIoFRgdpeiU2.97

1 comment

  • Comment Link learn more Sunday, 21 June 2020 02:18 posted by learn more

    One belonging to the easiest for you to generate free network leads for your MLM induetry is through social network sites.
    Social networking sites havve taken thhe internet by storm
    over recent years. Whether it be business netwolrking sites such ass Ryze, Fast Pitch, and Direct Matches,
    or more generic sites such as MySpace and Facebook,
    tend to be endless chances to build relationships with others,
    get free lewads too alll your MLM business, as well ass to showcase your services and products.



    Your resource box. This is where you put your "by-line", how people can reach youu for more information. Make sure the your website here anyone won't get much
    automobile traffic!

    But simply as we can start along with a small
    content. For instance, iff you are carrying out a medical site thinking not able to to marketplace a popular
    medical network website out there. However, if oughnt tto emphasize to such
    terms as - diabetes, cerebral vascular, hypertension and find oone
    of these and treat it seriously for starters year,you'll receive the outstanding responses regarding it.

    It is tough not different money from online marfketing business butt just few peope can be persistent this particular.


    We furthermore get traffic from the press release submission services themselves.
    If you have good content in our press reledase and are choosing strong keywords, the ssubmission servide may list our release on its
    site for other publishers to read, come across and use for really own promotions.
    Judgment that most our pr massive encounter.


    Sometimes you ought too to participate in the limb and
    branch your niche out. Like me, I talk about Webskte
    tips, making money online, affiliate marketing, blogging and search engne
    optimization / traffic those are a regarding
    different niches but are accessible relate a minimum of
    one thing Internet marketing. So sometimes mmorpgs and not hurt to set off on extended rokad and pick close
    to one question. Just make sure you cann do
    write about it.

    One for the simplest to be able to make money with
    Squidoo utilizing anchor backlinks too your
    site. In your lens, you can put a web link on one oof thee keywords which leeads visitors
    to at least of your websites iin order to an afiliated website.


    In conclusion, this article helps fully grasp the social bookmark creating
    creating targete backlinks through different types off linkbait methods.
    Do not forget hat linkbaiting is not restricted. Willl bee able to come on the top of your own methods to get it inn order to become more practical.
    The items possess been been mentioned are merely the beginning.
    An individual to frequently come up with new ideas and processes
    to make others link a person. If the neew towards game, it is be a while before you
    seee results.

Leave a comment

airs logo

Association of Internet Research Specialists is the world's leading community for the Internet Research Specialist and provide a Unified Platform that delivers, Education, Training and Certification for Online Research.

Get Exclusive Research Tips in Your Inbox

Receive Great tips via email, enter your email to Subscribe.

Follow Us on Social Media