Friday, 23 September 2016 11:31

Amazon searches fail to highlight cheapest deals

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Amazon is facing a backlash from customers after research found that it does not automatically show the cheapest price for products at the top of its search results.

The study suggests that millions of shoppers might be paying more than necessary without realising. Researchers searched for 250 commonly purchased products over several weeks to see which ones were placed in the top position on Amazon’s search results.

In almost three quarters of cases, the top result was not the cheapest. The study by ProPublica, an investigative group in the US, found that Amazon’s search engine favoured products supplied directly by…

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