Articles
Pages
Products
Research Papers
Blogs
Search Engines
Events
Webinar, Seminar, Live Classes
Wednesday, 05 October 2016 23:50

Apple rolls out Search Ads for the App Store

By: 

Ads go live October 5 -- Apple is offering $100 credit toward the first campaign.

After a beta period that began in June, Apple is now opening up Search Ads for the App Store to all publishers and developers. It’s currently available for the iPhone and iPad only in the US.

While Apple will certainly make money from this program, the main rationale appears to be app discovery. Google has had search ads in the Play store for well over a year.

Search Ads will be delineated with a blue background. Apple will generate the ad images and copy from the app metadata supplied by the publisher or developer, so there’s no ad copy per se. It appears there will only be one ad per search.

apple-rolls

Developers set a max daily budget and an overall campaign budget. Apple’s Search Ads use the familiar “second price auction” to set winning bid prices. Apple says that relevance and bid price will determine which ads show. (Developers will pay on a “cost per tap” basis.)

Search Ads allow for bidding on the iPhone or iPad individually. There’s a keyword suggestion tool, with popularity indicators and negative keyword capabilities. There are audience targeting features, including customer type (e.g., has not downloaded) gender, age and location. And of course there are analytics.

search ads

App store search is the dominant way that apps are discovered. However, other discovery channels are now growing in relative importance, according to comScore.

Beyond this, comScore says that roughly 50 percent of smartphone owners don’t download any new apps in a given month, while the average user downloads two apps per month.

app store

Search Ads will go live in the App Store on October 5. Developers also receive a $100 credit for the first campaign.

 

Source : Search Engine Land

Leave a comment

Get Exclusive Research Tips in Your Inbox

Receive Great tips via email, enter your email to Subscribe.
Please wait
online research banner

airs logo

AIRS is the world's leading community for the Internet Research Specialist and provide a Unified Platform that delivers, Education, Training and Certification for Online Research.

Subscribe to AIRS Newsletter

Receive Great tips via email, enter your email to Subscribe.
Please wait

Follow Us on Social Media