Articles
Pages
Products
Research Papers
Blogs
Search Engines
Events
Webinar, Seminar, Live Classes
Thursday, 29 September 2016 00:55

Apple Updates App Store Search Ranking Algorithm

By: 

TechCrunch reports that a week or so ago, Apple updated their App Store search algorithm, and the rankings of many apps for many keywords have changed.

Sarah Perez said, “[A]round a week ago, it appears that Apple yet again tweaked the way its rankings worked, but this time around, the changes have only impacted a subset of iPad app developers in the US App Store.”

My company has several apps, and I noticed ranking changes, some positive and some negative, for our key apps in both iPhone and iPad App Store searches.

The TechCrunch story shared several charts and examples of tools showing ranking changes across apps as large as Facebook, and also to other smaller apps.

Here is one example from the story:

Facebook’s iPad app offers a good example of the change, as its app moved from a #2 position in “Social Networking” and a #7 ranking “Overall” the day before, down to #4 and #24, respectively, on Friday, and then it crashed to #38 in “Social Networking” and a practically invisible #858 “Overall” by Monday.

The app’s download ranking has since begun climbing back up, reaching again #2 in “Social Networking” and #9 “Overall” by mid-week.

app-store-ranking-changes

You can see other examples and more details at TechCrunch.

 

Source : http://searchengineland.com/

Leave a comment

Get Exclusive Research Tips in Your Inbox

Receive Great tips via email, enter your email to Subscribe.
Please wait
online research banner

airs logo

AIRS is the world's leading community for the Internet Research Specialist and provide a Unified Platform that delivers, Education, Training and Certification for Online Research.

Subscribe to AIRS Newsletter

Receive Great tips via email, enter your email to Subscribe.
Please wait

Follow Us on Social Media