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Barbara Larson

Barbara Larson

Tuesday, 21 February 2017 10:53

YouTube Is Killing an Ad Format Everyone Hates

Unskippable 30-second video ads will fade to black for good on YouTube in 2018. YouTube has officially announced the end of this hated format.

“We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers,” according to a statement from a YouTube spokesperson.

It would be hard to find too many YouTube users outside of the marketing industry who will mourn the loss of the unskippable 30-second ad. Everyone wants to watch the free content they came to see quickly and without interruption. Quite a few people who have been “forced” to watch the 30 seconds ad have decided to say “screw it” and leave.

If given a skip button, you know the great majority of YouTube viewers would hit it. In fact, people have become trained to skip skippable ads, according to 76 percent of consumers who were surveyed by IPG Mediabrands.

Most (if not all) users find those unskippable YouTube ads frustrating and annoying. It truly does create a bad experience for viewers.

Another type of non-skippable ad unit introduced last April, called Bumper ads, will continue to appear on YouTube. These shorter video ads last for just six seconds.

YouTube advertisers will also still be able to run campaigns with 20-second non-skippable video ads. Or advertisers can opt for skippable ads, where advertisers are only charged whenever someone watches the entire video ad.

Author : Danny Goodwin

Source : https://www.searchenginejournal.com/youtube-kills-unskippable-30-second-video-ads/186541/

 

Microsoft founder Bill Gates has warned a deadly pathogen could easily wipe out 30m people in a year, and that the example of Ebola was one to heed.

Speaking at the Munich Security Conference, Mr Gates said there was a "reasonable probability" of such a virus spreading, and that it would most likely do so in fragile states where it is difficult to stop epidemics.

Source : http://www.bbc.com/news/world-europe-39016180

 

Have you ever wondered how Facebook collects all the data it has to feed you with the content it presumes you’ll like and keep you coming back for more? Well, now there’s an app that can answer these questions.

Available for free, Data Selfie is an open-source Chrome extension that helps you discover how machine learning algorithms track and process your Facebook activity, and gain insights about your personality and habits.

“The most awesome stage”

Last year, Facebook's VP of Design thought the TNW Conference main stage was the best she'd ever been on.

To accomplish this, the nifty extension monitors your Facebook interactions for patterns and then crunches the collected data into insightful reports.

Data Selfie essentially tracks your activity – what you look at, how long you look at it, what you like, what you click and what you type – and then applies natural language processing and machine learning algorithms from IBM Watson and the University of Cambridge to turn this data into insight.

The extension comes with a handy dashboard that shows your aggregated Facebook activity in a timeline, conveniently broken down with color coding to highlight different aspects about your data usage.

In addition to this, the Data Selfie dashboard also includes insight into what posts you’ve spent most time on – both for friends and liked pages. In a creepily fascinating way, the extension also uses predictive analytics to guess stuff like your political affiliations as well as shopping and nutrition preferences.

To prevent ill-intended individuals from obtaining the information it collects about you, Data Selfie keeps your data locally – only on your own machine – and never stores anything on external servers.

As part of its initiative to promote internet transparency, creator Data X has made the code for Data Selfie available on GitHub for curious developers to peruse. Head to this repository for more details.

Start learning how Facebook’s algorithms collect and interpret your activity patterns, and get Data Selfie from the Chrome Web Store here.

Author : mix

Source : https://thenextweb.com/facebook/2017/02/17/facebook-chrome-track-data-selfie/#.tnw_eUGqdI0M

Social media gaint Facebook is aiming to go head-to-head with LinkedIn. The world’s largest social network announced today that it has launched several new features on its Web site to make it easier for employers to get in contact with job seekers.

Businesses will be able to post openings for positions on their Facebook pages, while job seekers will be able to browse through openings thanks to a new Jobs bookmark.

"We're focused on building new ways to help make it easier for businesses to interact with the over 1 billion people visiting Pages every month," the company said in a statement. "Businesses and people already use Facebook to fill and find jobs, so we're rolling out new features that allow job posting and application directly on Facebook."

Reaching Out to Enterprise Clients

Facebook's argument is that employers and potential employees are using their site constantly, making it a natural platform for people looking for qualified candidates. That argument sounds particularly pointed with regard to competing social network LinkedIn, which is used almost exclusively when people are searching for work or to network in their industries.

In the last several months, Facebook has been making a renewed effort to appeal to enterprise customers with new features designed with them in mind. In October, the social network unveiled several updates to its Pages service geared toward helping businesses interact more effectively with the more than 1 billion visitors the site receives every month.

"Beginning today, businesses in the US and Canada will be able to post job openings, and their future employees will be able to easily find those posts on their Page or in the new jobs bookmark," the company said. "This new experience will help businesses find qualified people where they're already spending their time -- on Facebook and on mobile."

Simple Functionality

Employers will be able to create job posts through the admins of their Pages. They can then use the new feature to track applications and communicate directly with applicants. After posting jobs, the admins will be able to review applications and contact applicants on Facebook Messenger.

The process is similar for job applicants, the company said. Job posts may appear in their News Feeds, in the new bookmark for jobs and alongside other posts on business Pages. When they click on the Apply Now button, a form will open that is pre-populated with information from their profiles on Facebook. Applicants will also be able to edit their information before submitting it.

None of this functionality may seem all that revolutionary, or provide job seekers with anything they cannot already find on LinkedIn or other job searching sites. What may be the differentiator, however, is Facebook’s status as one of the most frequently visited Web sites in the world. The sheer number of eyeballs Facebook is able to regularly attract may be sufficient to give LinkedIn a run for its money.

Author : Jef Cozza

Source : http://www.newsfactor.com/news/Facebook-Adds-Job-Search-Features/story.xhtml?story_id=1000096XPDCC

Alexandra Van Houtte spent her early career chasing down runway images. As a fashion assistant at the Paris offices of Vogue, Grazia, and Glamour, she was tasked with researching looks from the four major Fashion Weeks that take place around the globe all year long. At each event, designers present hundreds of runway shows totaling many thousands of looks.

If her editor wanted a photo of a "red dress," Van Houtte, who's originally from the U.K., would spend 10 hours sifting through images of shows to supply viable options. "I’d have to go through every single show, screenshot-ing it and putting it into a folder," says Van Houtte, 27. "It took up so much energy. There are so many collections every year, so many styles, and nothing to sort them out… It was really tiring."

By her own admission, Van Houtte is "impatient." And she was frustrated. She saw efficiency in so many other industries but hers: Hollywood has IMDB. Academics have JSTOR. Lawyers have LexisNexis. Where was the transformative research tool for fashion?

"[The fashion industry] is so forward-thinking on so many things but when it came to sourcing out collections, it took so much time," she says.

After one too many nights poring over thousands of images of ruffles, Van Houtte decided to end the tyranny of runway research. She quit her job at Grazia in May 2015 to create TAGWALK, the world’s first fashion search engine. Launched in January 2016, the site allows users to search Fashion Week collections by brand, season, fabric, style, city, and trend. Unlike shopping search engines, which present consumers with options broadly related to keyword searches, Van Houtte's startup is designed to help the fashion industry track down looks with as much specificity as possible, from runway shows in Paris, Milan, London, and New York that occur twice a year. It's like Google, but in Anna Wintour-speak.

TAGWALK users can search by brand, season, fabric, style, city and trend.

Van Houtte envisioned a neutral resource where people could find every Fashion Week designer, big and small, established and up and coming. As the website explains, "TAGWALK is based on three words: fashion, simplicity, and rapidity." The idea was to build a database that housed every single look from each show as soon as it was presented, with multiple keyword "grades" for each image. For example, "denim" is one keyword. If a look is a full Canadian tuxedo, it would receive a 10/10 for denim, whereas a jacket with denim lining might get a 3/10.

The first step was finding a web developer. And from there... the initial six months were rough. "I did it all on my own," says Van Houtte, who personally contacted every single brand involved in Paris and Milan Fashion Weeks, requesting images to feed her growing database. It was, much like her assistant days, painstaking and tedious. She edited and tagged every single image by herself.

"That’s 10,000 pictures that I referenced with my own hands," she says. Eventually, she hired a team of fashion experts to help her sort through the mountains of visuals.

Today, the process works more smoothly. TAGWALK has a Paris-based staff of seven, including five ex-stylists who, with help from an algorithm, tag each image. TAGWALK now saves time by purchasing the images directly from photo agencies, but the manual labor is still required to achieve Van Houtte’s vision. While a computer can detect colors or specific items like a hoodie, it can’t detect niche trends, like balloon sleeves.

"The human eye is really important," says Van Houtte. Sometimes an ensemble can look beige, but it can also be interpreted as another color, like blush. These are the details that can't be fully executed by a software program (yet). That means the TAGWALK team personally judges each look and decides on specific keywords, such as "circus" or "powder pink." Brands can also provide their own keywords (or subtract those they deem incorrect). It’s a collaborative processes between Van Houtte's team and the fashion houses to help make the catalog as precise and user-friendly as possible.

Anyone can search the site, and if you type in, say, "Victorian," you'll turn up more than 230 runway images of Chanel, Gucci, Dior, and other big names synonymous with expensive. Related tag suggestions will include "Royal," "Princess," and "Tudor." Much like the internet as a whole, TAGWALK will lead you down a black hole that's at once confounding and fascinating.

"When I launched it, I was a bit naive," Van Houtte admits. "I thought it would really only help assistants... But the more people sign up, I realize it’s the whole industry using it."

Searching the site is free of charge, but brands can pay $50-$250 a month to have their images included in the database—an appealing option for smaller, independent labels that don’t have the budget to stage traditional runway shows, which can cost from $30,000 to $200,000. Today, the site has 7,500 subscribers, many of them buyers, merchandisers, editors, stylists, trend influencers, and fashion school students. Last August, TAGWALK had 3,000 unique visitors. By this past January, that number had tripled to 9,000 unique visitors—plus 400,000 impressions. "It’s a whole spectrum of people I wasn’t expecting," says Van Houtte. "It’s a happy surprise."

TAGWALK also sells general user trend data to companies showcased on the site. "We can see, per brand, which looks are the most looked at in which country and how a brand's collection has been tagged in comparison to other brands overall," Van Houtte says. This data gives companies an idea which items have consumers buzzing and could be safe bets to stock in retail stores. It also provides an overview of how the industry is reacting to a collection.

Sophie Roche Conti, VP of Catherine Miran, a PR firm that works with labels such as Isabel Marant and Carven, welcomed the ease of TAGWALK. "It’s incredibly obvious that it should have existed all along. It’s just that no one took the time to do it," she says. "We have all of this data [from shows and presentations], all of this creativity, and somehow we couldn’t organize it."

Shortly after it launched, Conti saw TAGWALK quickly spreading throughout the fashion community, both in the States and abroad. "It took over Paris really quickly," she says. "It’s become the tool that everyone uses."

Before TAGWALK, Conti would spend huge chunks of time putting together trend reports for editors and buyers. Now Van Houtte's database does all the heavy lifting. "Having that information helps me better pitch editors," she says. "It’s helped condense information in a way that’s just so useful.

Conti can’t imagine someone without a fashion background being able to pull off such an endeavor. The TAGWALK staff are fashion experts who know their Fendis from their Fords and are especially sensitive to emerging trends. On a recent day, the site's trends page highlighted everything from "White" and "Sequins" to "Extra Long Sleeves" and "Doll."

"It’s specific, but it’s user friendly," says Conti. "Even for the die-hardest of stylists, it takes a season for many to see what the trends are going to be."

Sophie Fontanel is a fashion journalist who previously wrote for French Elle and now writes for the weekly French news magazine Le Nouvel Observateur. When Van Houtte first told her about TAGWALK, Fontanel had a sense that it would not only "change the industry," but also create a new way of deciphering fashion data. "It's as if finally the avalanche of show images were given space to breath and be seen," Fontanel says via email.

Moving forward, TAGWALK plans to expand its service beyond Fashion Week and start tagging other noteworthy fashion trends, like streetwear.

"We're focusing on what younger generations are looking at and what interests them," says Van Houtte. "It's important to brands." She's well aware how powerful social media stars have become. When they wear a particular garment and post about it, that sometimes generates more press and industry chatter than a traditional Fashion Week show. As top fashion executives are increasingly paying attention to social media personalities, TAGWALK intends to do the same and include their outfits in the database.

Soon, the database will also start collecting searchable images of models, tracking which models walked which shows, who walked the most, and who are the new faces to know.

"I want to take clever steps," says Van Houtte. She knows that somewhere out there, an assistant is poring over Instagram photos of streetwear stars and runway models, wishing there were an easier way to find the needle in the haystack.

"Even if you’re really good at your job, you definitely can’t remember 9,000 looks—it’s physically impossible," says Van Houtte. Which is why she’s glad she created something that does all the hard work, within seconds. As she reflects, "I basically created what I would’ve loved to have."

Author : RINA RAPHAEL

Source : https://www.fastcompany.com/3067767/moving-the-needle/how-a-former-vogue-assistant-created-the-first-fashion-search-engine

How does quantitative information differ from qualitative information, and how can you develop the skills to gather, analyze and interpret different types of research and data in today's marketplace? Better yet, how can you use both of these data sets to your advantage in a real job in the real world?

Quantitative information is objective and comprised of numerical, measurable data. Qualitative information is subjective and based on observation and interpretation.

Both of these types of data are vital in today's business decision-making, and the ability to work with them will help you build bridges between what you learn in the classroom and the workplace, putting your career on the fast track. Skills in working with data are essential in nearly every field, and most particularly in careers related to marketing, finance, business and the broad spectrum of jobs in the science, technology, engineering and math (STEM) fields.



When you master the skills to analyze both quantitative and qualitative data, you'll have a powerful arsenal of diverse yet related abilities to help secure advancement in your current job and be more competitive when seeking new opportunities.

How Do You Define Quantitative Skills?

Quantitative skills are objective, numerical and measurable. Quantitative data analytics rely on mathematical and statistical research methods and can be used to solve business problems or to measure long-term trends. With quantitative data analysis skills, you'll be able to understand and interpret data and findings related to budgeting, mathematics, statistical analysis, probability, software applications, operations management and other areas of business strategy and management.

Some common examples of how you might create or gather or create quantitative data include surveys, statistical compilations and accounting records.

Some Examples of Qualitative Research

Qualitative analysis does not focus upon numbers or numerical data, but instead concentrates on in-depth, observational research. These analytic skills are subjective and harder to accurately assess or measure. Qualitative analysis might focus on compiling and interpreting information to draw conclusions, assess critical thinking or design more effective business systems.

Some examples of qualitative research include observation in a clinical laboratory setting or in simulated role-playing situations; focus groups where people discuss an issue or product; structured or unstructured interviews; short questionnaires requiring narrative answers or even multiple choice checkboxes; literature reviews (such as written reports, media coverage, journals); and audio/video taped archives.

Source material and methods used to collect, analyze and interpret raw material may vary widely in a qualitative research study. While a structured data analysis is crucial before arriving at final conclusions and recommendations, a qualitative research study gathers information from observation and open-ended interviewing rather than relying strictly on the by-the-numbers methods commonly used to define a quantitative study.

Combining Quantitative Skills and Qualitative Research on the Job

The ability to analyze both quantitative and qualitative data will give you a competitive edge in a wide variety of careers. When you are able to offer both types of skills to an employer, you'll have an advantage since both skill sets are essential in most data related jobs today.



"Many of our STEM program degrees allow the two skill sets to intersect in a significant way, such as in game development, information technology, math, environmental and geoscience, data analytics, management information systems, cyber security and computer science" said Dr. Gwendolyn Britton, executive director of STEM programs at Southern New Hampshire University (SNHU). "Quantitative and qualitative skills are both important in today's marketplace because so much information is being tossed out at us all the time that it's sometimes hard to make sense of it all. I don't just mean data and numbers - I mean information in the form of opinions, tweets, Facebook posts, images, you name it, information is flowing everywhere all the time. We need to be able to figure out what to do with it all and then make informed decisions or solve problems based on all the information.

The Benefits

If you can measure data and keep within a budget using your scientific and mathematics skills - and you're also able to design or lead strong dynamic teams, you'll have an advantage over other job applicants who are only proficient in one skill set or the other. Or, if you are working in a human services setting, by combining both quantitative and qualitative skill sets, you will bring a range of people skills and data analytic skills from your psychology or sociology coursework background - and be able to balance a multi-million dollar budget or analyze raw data reports too. As a financial analyst, strong skills in problem solving, data analysis, research and math are required, but you also need to be able to work independently and as part of a team.

Collaboration, communications and management skills are essentials as you advance in any career and aspire to higher levels of responsibility, even if you started out thinking you wanted to focus on the numbers alone or that you didn't want to work with numbers at all.

Bottom line? To advance in your career by using a blend of quantitative data and qualitative analysis, you can't just live in spreadsheets. As SNHU Career advisor Cait Glennen observes, "One of my students is using her MS in Data Analytics as a fraud analyst for a major credit card company. Her degree has taught her about how numbers tell a story, and she now uses her grasp of both quantitative data and qualitative analysis to determine if the story has taken a wrong turn into fraudulent and illegal activities."



Glennen adds that many students who pursued a degree in mathematics now use their skills in business to be "amazing problem solvers. Business as a whole is moving towards quantitative data and qualitative analysis and employers are seeking people who have a strong grasp on data and its interpretation. Graduates with these skill sets tend to work in roles where they are interpreting and manipulating existing data in order to provide concrete business insights versus just working with the databases themselves."

Author : Melissa Page

Source : http://www.snhu.edu/about-us/news-and-events/2016/12/data-analysis-skills

Google, as well as a number of search engine companies, are working alongside entertainment firms to design new code in order to reduce the number of links to pirated content that appear in search results. This will reportedly take place starting June 1st, this year.

Google and a number of other search engine companies are in talks with some firms in the entertainment industry over a new code design that will help reduce the number of links to pirated content that appear in search results. This will be implemented on June 1st this year.

Tackling Internet Piracy

After years of search engines taking the blame for the rise of Internet piracy, the government reportedly brought Google and the entertainment industry representatives together in order to discuss ways to tackle the problem.

It has also been rumored that a new legislation could force search engine companies such as Google, Yahoo and Bing to work harder on tackling piracy.

Last month, the UK’s major ISPs starting emailing “educational letters” to customers who use their Internet connection to access pirated films, TV shows and music.

According to TorrentFreak, the UK’s Intellectual Property Office led discussions between the search engine companies and entertainment firms.

This led to an agreement that the new measures will be introduced on June 1st. It is reported that an agreement is “extremely close” to being signed.

Comments on the Agreement

“The search engines involved in this work have been very co-operative, making changes to their algorithms and processes, but also working bilaterally with creative industry representatives to explore the options for new interventions, and how existing processes might be streamlined,” said Baroness Buscombe.

“I understand that all parties are keen to finalize and sign up to the voluntary agreement, and so we believe there is no need to take a legislative power at this time.”

Author : Jeff Scott

Source : http://southtexasnews.net/starting-june-1st-google-will-make-pirated-films-harder-to-find-1150.html

The fight against online piracy is close to reaching a new level, as Google and other search companies are getting close to striking a voluntary agreement with entertainment companies. What’s the point of it all? Making those links to infringing content vanish from search results.

According to a report from TorrentFreak, multiple roundtable discussions took place with the help of the British Intellectual Property Office. Following these meetings, all parties have agreed that the new code will take effect by June 1, 2017.

What does this mean for you, the regular user of most search engines? It means that when you’re looking for the torrent link of some movie or another, you’ll get nothing valid back.

It’s been years since the entertainment industry has taken to blaming Google, Yahoo, Bing and all the rest for not doing more to prevent Internet piracy. This works on the assumption that, of course, pirates actually google the torrents they need rather than going over to the sites they know and trust and just download everything from there.

Regardless of the logic of the situation, entertainment companies, Hollywood for the most part, have pushed and poked Google for more action towards eliminating links to copyrighted content distributed freely over the Internet. Google, for its part, has already done loads of things to help the industry, such as punishing offenders by taking out their links from the search results or demoting them for certain key phrases. One thing that they’ve refused to do so far is to remove the entire site from their search results since there may also be legal content available for download there.

Overtired Google

But Google is probably getting tired of all the effort it’s putting into this whole process. In 2016 alone the company was sent takedown requests affecting a billion links, which is insane. Over 90% of them were actually taken down, but this is a process that takes a lot of time and effort from Google since someone needs to check the links to confirm they’re really leading to copyrighted content. Even with the process they set up in place, it’s still time-consuming.

Since it started counting, Google has processed requests regarding over 2 billion infringing URLs, out of which nearly 1 billion were taken down. The fact that half those URLs were targeted within the last year alone is troublesome and can only indicate that this situation will continue to escalate.

An agreement

The role of service providers when it comes to infringing content was once more the focus during a Digital Economy Bill committee. The drafted amendment mentions the possibility for the government to impose a code of practice for search engines, forcing them to deal with infringement. This may not be necessary, however, as search engines have agreed on the key content of the code that is to be rolled out in the months to come.

According to Baroness Buscombe, both the search engine representatives and those of companies within the entertainment industry, have agreed that the code needs to be implemented in the next four months.

While it’s yet unclear what exactly this code will target, we’re pretty sure that those torrent links will no longer appear on search results pages. This will have an impact on the online industry, but only a moderate one, since most pirates visit the websites directly, rather than go through a search engine to find the content they want.

Author : Gabriela Vatu

Source : http://news.softpedia.com/news/google-and-other-search-engines-agree-on-code-to-fight-online-piracy-512726.shtml

Wednesday, 08 February 2017 11:17

Facebook is terrifying

Remember that last time you posted a picture on Facebook and it automatically suggested to tag other people on the photo? Nothing unusual. You’ve tagged these people before, right? You’ve trained the machine learning face-recognition algorithm. And now Facebook can spot where they are on your picture.

 

Now, even if you refuse to tag anyone, this doesn’t mean Facebook never stores this information somewhere. Like, “person A is potentially present on picture B”. Actually, I’m almost 100% sure they do store it. Hell, I would if I was them.

I bet you already see where I’m going with this.

Now imagine you take a selfie in a crowded place. Like an airport or a train station. There are some people walking on the background. Hundreds of them. Some of them facing the camera. Guess what: the Facebook’s AI has just spotted them.

Even if you’re extremely cautious, even if you never post anything on Facebook, even if you have “location services” disabled on your phone at all times etc. etc. Facebook still knows where you are. You can’t stop other people from taking selfies in an airport.

Now all these Jason Bourne movies don’t look so ridiculous any more, do they? All the stupid scenes with people in a control room shouting “OK, we need to find this guy, quick, oh, there he is, Berlin Hauptbahnhof arrival hall just 20 minutes ago, send the asset!” or something like that.

“DeepFace”

This is not just me being paranoid. Various sources indicate that

Facebook uses a program it calls DeepFace to match other photos of a person. Alphabet Inc.’s cloud-based Google Photos service uses similar technology.

The efficiency is astonishing

According to the company’s research, DeepFace recognizes faces with an accuracy rate of 97.35 percent compared with 97.5 percent for humans — including mothers

Face recognition is being built into surveillance systems and law enforcement databases for a while now.

We could soon have security cameras in stores that identify people as they shop (source)

Even being in “readonly” mode doesn’t help

Every time you simply check Facebook without actually posting anything — the app generates a post draft for you, ever saw this? If you have a link or a picture saved in your clipboard, it even offers to attach that to your post. And of course, it has your location.

How can you be sure, it does not communicate that data to the servers?

Actually, I’m pretty sure it does since the app generates that “preview image” of the link stored in your clipboard (you know, that nicely formatted headline with the cover image).

There’s even more. Some evidence suggests that Facebook collects your keystrokes before you actually hit the “Post” button! If you then choose to backspace everything you’ve typed — too late…

Facebook has about 600 terabytes of data coming in on a daily basis (source, 2014).

If I was NSA I would definitely approach Facebook for this data.

UPDATE: a little privacy tip: use Facebook in mobile Safari, with an adblocker, and delete the iOS native app — helps a lot AND saves you from tons of ads and 3rd party cookie tracking. Not to mention wonders for the battery. I’m sure there’s a similar solution for Android.

On a desktop — use an extension like Disconnect to block 3rd party cookie tracking.

Author : Alex Yumashev

Source : https://medium.com/@jitbit/facebook-is-terrifying-8dc4a016b64b#.w0mdkcfp1

What started as Elon Musk's wild dream of a sort-of-Jetsons-style tube for high speed commuting is becoming a reality in at least one country. Now SpaceX posted a 360-degree video of its own Hyperloop demonstration pod and tube being tested on a short track. 

The video was shot during the recent Hyperloop Pod Competition launched to showcase viable designs for Hyperloop systems. The virtual reality device-friendly video gives us our closest look yet at what it might really be like to ride in a Hyperloop pod. 

SpaceX is promoting the video as a VR experience and it can be viewed for free on YouTube using Google Chrome or via the Jaunt VR app, which supports the Samsung Gear VR, Google Daydream, HTC Vive and Oculus Rift. The company plans to launch a second competition this summer. 

Source : https://www.yahoo.com/tech/m/560e74ad-5c67-3fce-8a2a-d1e17e877cec/ride-elon-musk%26%2339%3Bs.html

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