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Barbara Larson

Barbara Larson

We asked Google's Gary Illyes what SEOs and webmasters should think about as this year closes.

Every year we like to get a Googler who is close with the ranking and search quality team to give us future thinking points to relay to the search marketing community. In part two of our interview with Gary Illyes of Google, we asked him that question.

After a little bit of coercion, Illyes told us three things:

(1) Machine learning

(2) AMP

(3) Structured data

He said:

Well I guess you can guess that we are going to focus more and more on machine learning. Pretty much everywhere in search. But it will not take over the core algorithm. So that’s one thing.The other thing is that there is a very strong push for AMP everywhere. And you can expect more launches around that.Structured data, again this is getting picked up more and more by the leads. So that would be another thing.

Interesting how Illyes said that the core algorithm will not be taken over by machine learning — that is an interesting point there. AMP, is obvious and structured data is as well.

Here is the transcript:

Barry Schwartz: Gary, one of my favorite parts of Matt Cutts, I guess, presentations at SMX advanced towards the year and some other conferences. Was that one of the slides always gave, I guess, webmasters and SEOs what’s coming, like what the Google search quality team is looking into for the upcoming year. And we’re kind of at the end of the year now and I was wondering if you have any of those to share.

Gary Illyes: Common, it’s early October. I understand that they started like pushing the pumpkin spice thing but it’s really not the end of the year.

Danny Sullivan: I mean you guys take all of December off and work your way from the end of the year. And might I add like December 4th you’ll be like here’s the end. It’s not like in January you go to Google Trends goes, here’s what happened year. there pushed out in Decembers. Well one thing, surely you’ve got one thing one. One forward looking statement that you can give for us to make stock purchases.

Gary Illyes: Actually you are in luck because I have a presentation or keynote for Pubcon and I will have a slide for what’s coming.

Danny Sullivan: Well let’s have that slide. Because this isn’t going to air until after…

Barry Schwartz: Can you share anything, one thing,

Danny Sullivan: One thing, this isn’t, like this isn’t live.

Gary Illyes: Oh sure.

Well I guess you can guess that we are going to focus more and more on machine learning. Pretty much everywhere in search. But it will not take over the core algorithm. So that’s one thing. The other thing is that there is a very strong push for AMP everywhere. And you can expect more launches around that. Structure data, again this is getting picked up more and more by the leads. So that would be another thing.

Author : Barry Schwartz

Source : http://searchengineland.com/google-whats-important-2017-machine-learning-amp-structured-data-261150

Google claimed 5 spots in the list of top 10 downloaded apps in 2016, dominating the list which also contains apps from Facebook, Amazon, and Apple.

However, Google didn’t claim the coveted top 1 and 2 spots in the list, which go to the flagship Facebook app and Messenger app respectively. The list follows with YouTube and Google Maps beating out the Google Search app.

Google Play managed to come out ahead of GMail, while Instagram, Apple Music, and Amazon rounded out the rest of the top 10 in that order.

top apps 2016

Google is the unquestionable leader in search when it comes to smartphone apps. Bing has smartphone apps as well, but as you can see none of them managed to crack the top 10. 

Smartphone adoption is currently at 88% of US mobile subscribers, with the majority (53%) using the Android operating system. A close 45% of smartphone users use iOS, followed by Windows phone at a distant third with 2% market share, and Blackberry coming in last with 1% market share.

top apps of 2016

Data from this report is based on Nielsen’s monthly survey of 30,000-plus mobile subscribers aged 13 and up in the U.S.

Author : Matt Southern

Source : https://www.searchenginejournal.com/google-5-top-10-apps-2016-according-nielsen-rankings-report/182449/

Wednesday, 28 December 2016 13:31

2016: A Year for Exploring Space

2016 was an exciting year for science and space exploration.

Scientists reported earlier this year that Albert Einstein was right: there really are such things as gravitational waves that move through space.

The discovery of a nearby planet has many people wondering if conditions there could be just right to hold life.

Two other planets, Jupiter and Mars, also made the news. And, what is the possibility that “planet nine” really does exist far out in our solar system?

Let’s look back on 2016.

Gravitational Waves: Einstein was right!

It took nearly a century, but scientists finally proved Albert Einstein’s theory that gravitational waves exist.

A computer simulation of the collision of two black holes —a tremendously powerful event detected this year for the first time ever by LIGO

A computer simulation of the collision of two black holes —a tremendously powerful event detected this year for the first time ever by LIGO

The waves were predicted as part of Einstein’s General Theory of Relativity. It is the theory of the physical workings of our world and the universe.

The idea was that gravitational waves are like ripples in space, caused by some violent and energetic processes, such as two black holes crashing into each other.

A group of scientists, including ones from the California Institute of Technology and Ligo Scientific Collaboration, confirmed the presence of the waves.

These plots show the signals of gravitational waves detected by the twin LIGO observatories at Livingston, Louisiana, and Hanford, Washington. The signals came from two merging black holes, each about 30 times the mass of our sun.

These plots show the signals of gravitational waves detected by the twin LIGO observatories at Livingston, Louisiana, and Hanford, Washington. The signals came from two merging black holes, each about 30 times the mass of our sun.

What exactly are gravitational waves? Well, imagine throwing a stone into a lake. When the stone hits the water, it creates ripples in the lake. Spacetime is like the surface of the water. That means gravitational waves are like the ripples moving out from where the stone lands.

Is There an Earth-like Planet Next-Door?

In August 2016, scientists reported the discovery of an Earth-like planet just 4.2 light years away from us. In space terms, that is like having a next-door neighbor. The planet is an exoplanet, meaning one outside our solar system. It is orbiting the star that is closest to Earth, outside of our solar system.

Artist's impression of the planet orbiting Proxima Centauri. Courtesy of ESO/G. Coleman.

Artist's impression of the planet orbiting Proxima Centauri. Courtesy of ESO/G. Coleman.

This makes it the closest planet ever found outside our solar system that could support life as we know it.

An international team of astronomers said the exoplanet is orbiting the star “Proxima Centauri.” Scientists named the planet “Proxima b.” It is a little larger than Earth.

Breakthrough Starshot

Space scientists think an unmanned spacecraft might reach Proxima b before the end of the century — in time for people alive today to see it.

This artist’s impression shows a view of the surface of the planet Proxima b orbiting the red dwarf star Proxima Centauri, the closest star to the solar system. (Credit NASA)

This artist’s impression shows a view of the surface of the planet Proxima b orbiting the red dwarf star Proxima Centauri, the closest star to the solar system. (Credit NASA)

Back in April, before the discovery, an international team launched a project they hope will answer the age-old question of whether or not we are alone in the universe.

The group includes British physicist Stephen Hawking, Russian-born billionaire Yuri Milner and American Mark Zuckerberg, who founded Facebook.

Called Breakthrough Starshot, the project now will work on how to get to Proxima b.

Investor Yuri Milner holds a Starchip, a microelectronic component spacecraft, during an announcement of the Breakthrough Starshot initiative with physicist Stephen Hawking in New York, April 12, 2016.

Investor Yuri Milner holds a Starchip, a microelectronic component spacecraft, during an announcement of the Breakthrough Starshot initiative with physicist Stephen Hawking in New York, April 12, 2016.

The team is proposing deployment of thousands of very small spacecraft, called StarChips. Each one will be about the size of a postage stamp.

Team members say the spacecraft could reach Proxima b in about 20 years. They say the first step will require about 20 years of research.

Juno to Jupiter

Jupiter is the fifth – and largest — planet in our solar system. On July 4, 2016, the American space agency’s Juno spacecraft entered Jupiter’s orbit. Scientists want to find out about the planet’s beginnings, structure, atmosphere and magnetosphere.

Juno is busy taking pictures, and collecting data on Jupiter. Scientists also will study its auroras — the northern and southern lights and the very strong winds on the planet.

Jupiter as seen from NASA's Juno spacecraft as it approaches the giant planet. Taken August 27, 2016.

Jupiter as seen from NASA's Juno spacecraft as it approaches the giant planet. Taken August 27, 2016.

The spacecraft was expected to make a total of 37 orbits, or trips, around Jupiter before the mission ends in 2018.

Making the Trip to Mars

Other scientists continue work on getting people to the planet Mars.

In September, American businessman Elon Musk announced plans to build a colony for up to a million people on Mars. He says his company, SpaceX, is building a powerful reusable rocket and spaceship. He wants to get people to the red planet by the early 2020s.

SpaceX founder Elon Musk tells the 67th International Astronautical Congress in Guadalajara, Mexico, that he envisions 1,000 passenger ships flying en masse to Mars and says it could become reality within a century, Sept. 27, 2016.

SpaceX founder Elon Musk tells the 67th International Astronautical Congress in Guadalajara, Mexico, that he envisions 1,000 passenger ships flying en masse to Mars and says it could become reality within a century, Sept. 27, 2016.

NASA, the American space agency, has its own program for sending astronauts to Mars. It plans to use its own equipment, some of which is still being developed.

NASA officials are hoping to send humans to Mars, the fourth planet from the Sun, in the 2030s.

Is there a Planet Nine?

Scientists say they have found evidence of a ninth planet in the outer edges of our solar system.

Researchers at the California Institute of Technology said this planet travels in a strange “highly elongated orbit in the distant solar system.”

So far, there have not been any direct observations of the mysterious object.

The scientists said it would take this planet 10,000 to 20,000 years just to make one full orbit around the sun. The new planet, called “Planet Nine,” has a mass about 10 times the size of Earth.

Actual confirmation of a ninth planet would be very big news. Maybe that will be one story making science news in 2017.

Author : Anne Ball

Source : http://learningenglish.voanews.com/a/the-year-in-space-yearender-for-science/3653145.html

Nowadays, search engines have evolved dramatically. Earlier, we had Google, Bing and Yahoo to search and get specific information. These do not perform well when it comes to knowledge graph and some other smart features. But, now, you can find various alternative search engines as well as meta search engine. Some examples are – Mamma, iBoogie, Vroosh, TurboScout, Unabot and Search.

What is a meta search engine

Generally, you search for information on Google, Bing or Yahoo. But, do you know the source of information that is being used by those search engines? The source of information is some website like TheWindowsClub.com. Those search engines index blogs/websites and grab information from them. Now, meta search engines grab information from those search engines. You can get a detailed view if you check the following image,

Meta Search Engine List

Best Meta Search Engine List

If you are interested in meta search engines and want to give it a try, do check out this best meta search engine list. Here are the top meta search engines.

1] Mamma: This is a great website to get web, news, image and video search result. It grabs information from various search engine – as mentioned in the definition. The most interesting thing is you can get a Tab view. That means, this is very easy to switch from web search result to image and vice versa.

2] iBoogieThis is a better meta search engine than Mamma, as it uses various filters to show specific information. At the same time, you can also choose the number of results that you want to get on one page, filter domain to include or exclude that and more others. The best part is you can get plenty of related search terms to find something faster.

3] Vroosh: This is yet another nice meta search engine that can be used by anyone. Although, you cannot find web or image search, yet, you will get country-based search. For instance, if you are searching for something that is related to US, you can choose US version of Vroosh to get better search result. Similarly, you can choose Canada or worldwide version of Vroosh.

4] Turbo Scout: Turbo Scout is probably the biggest meta search engine out there as it grabs information from other meta search engine like iThaki, Mamma etc. You can search for web, images, news, products, blogs etc. using Turbo Scout. It comes with more information than any other meta search engines.

5] Search: Search.com is popular because of simplicity and great number of features. It shows search result just like Google. You will get search result on your left hand side and ads on right side. The related search terms will be shown on your right hand side. All these things make the page like Google search result.

6] Unabot: Unabot is consolidation of all meta search engines. That means, you will get a huge number of meta search engines in the list, which can be used anytime. On the other hand, you can refine search by country. It works like Vroosh and you can get results based more accurately.

 

There are more other meta search engines available for you and other regular internet users. Generally, users do not follow meta search engine because they get all the information on Google and other regular search engine. But, if you need more information under one roof, you can head over to meta search engines.

Source : http://www.thewindowsclub.com/meta-search-engine-list

The Pirate Bay, ExtraTorrent, Rarbg, 1337X, and YouTube-mp3 are among the websites cited on a new U.S. government hit list. The "Out-of-Cycle Review of Notorious Markets" by the United States Trade Representative (USTR) lists the popular websites among a larger group, which it cites as potentially promoting online piracy and other illegal activities.

The Pirate Bay Of Symbolic Importance

The report concedes that it is not accusing any of the listed sites as having violated the law, instead stating that it is only the intention of the report to promote worldwide action against the listed websites when legally appropriate. The list was compiled in large part based on input from industry sources, namely groups like the MPAA (Motion Picture Association Of America) and RIAA (Recording Industry Association Of America), and cites The Pirate Bay as having special significance.

"Despite enforcement actions around the world and drawn-out legal battles against its operators, The Pirate Bay is of symbolic importance as one of the longest-running and most vocal torrent sites for admittedly illegal downloads of movies, television, music, and other copyrighted content." the report concludes.

The Pirate Bay is also the top site of its kind in terms of traffic. It held that position for years until being relegated to number two as competitor Kickass Torrents overtook it in popularity until it was recently shut down in July by the U.S. government.

The report specifically cites the closure of Kickass Torrents and the following voluntary closure of meta torrent search engine, Torrentz, as positive developments since the 2015 report a year ago. Both of those sites have recently returned online, however, in new versions.

Focus On Stream Ripping

The report also dedicates a special section to stream ripping, describing it as "an emerging trend in digital copyright infringement that is increasingly causing substantial economic harm to music creators and undermining legitimate services."

For the first time ever, a specific stream ripping site is included on the government list, namely YouTube-mp3.org, the largest such site of its kind in the world and the subject of a recent lawsuit by the major music labels. Since that lawsuit, as we have reported, the site's stream ripping functions have been disabled by Google, although the process itself has not been determined to be illegal in the U.S.

Sites Mentioned

The complete list of websites mentioned in  the report, includes suspected counterfeit and e-commerce sites as well as file sharing and stream ripping domains.

Author:  James Geddes

Source:  http://www.techtimes.com/articles/189672/20161225/pirate-bay-extratorrent-rarbg-1337x-youtube-mp3-and-more-on-new-u-s-government-hit-list.htm

Major advances in artificial intelligence (AI) have opened the door to many new ideas that were just impossible a few years ago

When creating a new AI-based app, there are many generic problems that are already being solved by other companies, for example face and gesture detection.

Unless this is the main business and focus of the company, they will prefer to look for an out-of-the-box AI-as-a-service solution which will save them time, expertise and money.

This type of solutions are called AI platforms and give their users many out-of-the-box services, such as computer vision (feature/face and gesture detection), natural language processing (NLP), speech to text, and translations between different language.

Many companies including Google and Amazon sell this kind of AI services. During 2017, we will continue to see many improvements in those platforms mainly in the ease of use, accuracy and performance.

Businesses whose goals can’t be achieved using AI-as-a-service will create customised modules on top of those platforms or completely start from scratch to create their own image recognition algorithm.

Companies in the medical field such as Zebra medical will continue to improve their AI algorithm, which can now detect under-diagnosed medical conditions in MRI scans.

Other companies such as Tesla will use similar technologies to improve their fully autonomous level five self-driving vehicles.

2017 will continue to see many businesses taking advantage of existing platforms and others creating their own customised AI algorithms.

Another major trend that will grow dramatically next year is apps being built on top of existing AI-ecosystems such as Siri by Apple, Alexa by Amazon and Assistant by Google.

Joining one or more of these closed AI-ecosystems brings tremendous benefits to the business, including huge ecosystem and distribution channels.

For the developers, it instantly harnesses the great power of AI, without the need to build and understand artificial intelligence.

All this is worth a lot of money, which can be saved by taking advantage of the existing AI-ecosystems.

As an example, let’s take Amazon’s AI-ecosystem with its ‘Alexa’ brain. One of the ways to interact with Alexa is to buy Amazon Echo, a hands-free speaker that you can control with your voice.

Domino’s pizza created an app for the Echo that allows hands-free pizza ordering with voice-control. This type of AI technology combined with a strong community of third-party developers will dramatically change the way we interact with technology around the house, office or on the go.

Similar to Allo, an instant messaging app developed by Google that includes a virtual assistant which provides a ‘smart reply’ function that allows users to reply without typing, we’ll see AI services further weave into everyday interactions in a conversational manner.

In terms of customer service, we’re seeing bots becoming a go-to tool. These bots are built into current platforms such as Facebook to allow people to check their account, make reservations or be redirected to the right department.

By not needing to wait for a physical body, customers are able to lessen the time they need to spend finding help, without draining companies resources.

Moreover, texting a bot feels more natural than conversing with one over the phone where they may only understand simple phrases.

Beyond customer servicing, bots on Facebook have been built by news sites to keep users up to date in a conversational manner.

Quartz introduced a conversational style app that updates throughout the day while CNN has built a bot directly for Facebook messenger that can reply with news depending on the input. So if a user wishes to read news about a certain topic, they can send a text message to CNN to request it.

Author:  Ben Rossi

Source:  http://www.information-age.com/2017-hold-digital-economy-123463767

Since 2013 we've been hearing Google may extend the search analytics query data from 90 days of data to a full year. Well, it might be just around the corner?

A rare comment from Google's John Mueller in yesterday's Webmaster hangout has him saying they are working on it and may be up to adjusting the user interface to support using a full year of data.

Can we expect more search queries data in Search Console? Like maybe for a whole year?

He said this at the 28:28 minute mark into the video:

You're not the first person to ask for that and as far as I know the team is working on doing that but it takes a bit of time to kind of get all about lined up with regards to having the right data. And we need to make sure that the UI is actually usable if you have a year's worth of data. Then the UI needs to probably be slightly different than what we have now.

Back in 2013 Google said they would work on giving us up to one-year worth of data (up from 90-days) in the Google Search Console (known then as Google Webmaster Tools). Well, that never happened and we thought maybe it would happen in 2015 but that did not happen. Michael Fink from Google's Search Console team had it on his poll list, and then they said at the end of 2015 it might happen - nope - did not. Maybe 2017 is our year?

Forum discussion at Google+.

Author : Barry Schwartz

Source : https://www.seroundtable.com/google-year-of-search-analytics-data-23171.html

Friday, 23 December 2016 12:06

Activists May Get the Last Laugh on Baidu

The Wall Street Journal reports that Baidu is eyeing an IPO for iQiyi that could value the streaming platform at a cool $5 billion.

In what may shape up to be the ultimate win-win for Baidu (NASDAQ:BIDU) and its critics, it seems as if we'll be getting an IPO next year of Baidu's popular yet profitless video-streaming platform. The Wall Street Journal is being told the Chinese dot-com darling is considering a U.S. or Hong Kong debut for iQiyi, a move that would raise $1 billion for Baidu's majority-owned business and value iQiyi at $5 billion.

This is good news all around, but it would come as sweet vindication to the activists who earlier this year were accusing Baidu insiders of trying to practically steal the streaming hub. In February, Baidu CEO Robin Li and iQiyi CEO Yu Gong led a group that planned to take iQiyi private. The proposed $2.8 billion deal would've translated into a roughly $2.25 billion pre-tax payday for Baidu's 80.5% position.

Baidu stock rallied at the time. As prolific as iQiyi was, monetizing chunky video streams is a tall order in China. With iQiyi in the red it was weighing down Baidu's higher margin search engine business. It would've been the best of both worlds. Baidu would be able to move a profit-sucking subsidiary off of its books and collect a fat check in the process.

It didn't happen. Some started to argue that $2.8 billion wasn't enough for iQiyi. Baidu investor Acacia Partners would go on to pen an open letter to Li, suggesting that the price was too low and the transaction would be a conflict of interest. iQiyi rival Youku Tudou had been acquired in a $4.8 billion deal that closed a few months earlier, and with Youku Tudou and iQiyi putting out rival statements claiming superiority in the past, Acacia Partners wondered why it was punching out for $2 billion less than its biggest competitor.

Li and Gong officially withdrew the offer to Baidu's board to take iQiyi private just days after the open letter went out. Baidu's press release would point out that the two sides failed to agree on the transaction structure and purchase price, and it seemed likely that activist pressure played a part. Baidu's stock languished after the privatization deal fell apart, but an IPO that values iQiyi at a lot more than the $2.8 billion proposed in the deal to go private vindicates the activism and benefits Baidu and its stakeholders.

Putting the "oh" in IPO 

The market cheered last year's deal to take iQiyi private at $2.8 billion. It will naturally love the plan to take iQiyi public at $5 billion, even if $1 billion of that value comes in the form of shareholders buying into the offering.

Baidu can use the favorable attention. The stock has languished since it had to curb health-related ads following regulatory mandates earlier this year, a blow to both ends of Baidu's income statement given the high-margin nature of those paid search spots. Video streaming is important to Baidu, but clearly not profitable. Baidu has been investing in new businesses that may not pay off right away, and it now has an opportunity to turn a big drain on its bottom line into a money maker. It's the right call if the reports hold up and the market climate is conducive to making the IPO happen.

Trump's potential $1.6 trillion investment
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Author : Rick Munarriz

Source : http://www.fool.com/investing/2016/12/22/activists-may-get-the-last-laugh-on-baidu.aspx

Presidents are men, nurses are women. Preschool teachers are female while engineers are male. Or at least that is what the image search results would lead online searchers to believe anyways. But a simple search engine plug-in is helping to fight those gender stereotypes — Re-Search displays gender-balanced search results alongside that page of female nurses or male photographers Google just turned up.

Re-Search is a beta version plug-in by Semcon. Installed on Chrome, Firefox, Internet Explorer or Safari, the plug-in will display a more gender-neutral image search right alongside the results from the usual favorite search engines.

The plug-in only works for career image searches and so far for only a small list of them from astronaut to truck driver, but it is the reasoning behind the technology that sets Re-Search apart.

“When we choose a profession, our choices have already been narrowed down based on images we have seen in the media, advertising and popular culture,” Semcon wrote on its website. “With the internet, many of us hoped we would get access to a more diverse set of images of different professions, and there is no question that the non-stereotypical images are out there. The problem is that they don’t show up in the search results, unless you search for them specifically.”

The company says that the plug-in is designed to be a first step toward showing better role models and more balanced professions online. Semcon, an international technology product company, said it needs more female engineers — and so it is starting with better role models. The company’s goal is to have a male-female ratio between 40 and 60 percent by 2022.

“If engineers are portrayed as men in yellow helmets, how can young women feel that the job might be of interest to them?” said Anna Funke, Re-Search project manager. “Role models are important when people are thinking about their career choices and the internet is the first place many people look for information.”

After the beta version launched at the end of November, Semcon’s video promoting the search engine add-on topped YouTube’s top 10 list after 24 hours.

While still in beta, the free plug-in will launch working with 65 different professions for English searches. The beta version is available to download at the Semcon website.

Author : Hillary Grigonis

Source : http://www.digitaltrends.com/photography/re-search-image-plug-in/

Tuesday, 20 December 2016 12:45

Bing’s Top Searches of 2016

Bing is the last of the top 3 search engines to release its year-end report on top searches of 2016, but it has finally been revealed along with an accompanying promo video.

The video emphasizes “moments” rather than searches, which is also what the data highlights. Yes, Bing has rounded up its top searches, but they are broken down into categories. There’s no overall list of top searches, just a handful of top 10 lists by category.

These are “the trends that will shape our future,” as the company describes them. The categories consist of things like top viral trends, top feel good stores, top tech trends, and more.

Bing’s collection of data on its top searches of 2016 certainly lacks the depth and breadth of the reports offered by either Google or Yahoo. However, it’s the best insight we have so far into what was being searched for on the world’s second largest search engine.

The top searched tech trends are perhaps the most notable of what Bing has to offer in its end of year round-up, because of the profound impact technology has on the digital marketing industry.

Screen Shot 2016-12-19 at 5.06.36 PM

Bing also rounds up the top web creators, most of whom are known for their work on Google-owned YouTube.

Screen Shot 2016-12-19 at 5.06.49 PM

It’s easy to tell Bing is trying to keep a feel-good vibe with its year-end report of top searches. The report is full of slides with light-hearted categories such as: top animated shows, top video games, top celebrities, most anticipated cars, and so on. There’s one slide dedicated to “who we lost”, but other than that the report avoids all mention of any other serious or controversial topics.

Author : Matt Southern

Source : https://www.searchenginejournal.com/bings-top-searches-2016/181748/

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