Barbara Larson

Barbara Larson

Friday, 12 May 2017 21:56

Twelve Easy Google Search Hacks

1- Use Quotes

If you're looking for an exact phrase, put it in quotes. 

"the ides of march" 

You can also combine this with many other search tricks, such as: 

"a wrinkle in time" OR "a wind in the door"

Using the OR command is also known as a Boolean search.  More »

2- Find Quick Website Info

Information from smart phone

se the Google shortcut info:your_url to find quick information about a website. Do not put a space between info: and the URL, but you can omit the http:// part of the address if you wish. For example:

info:www.google.com

Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking ...


Not all web pages will return results. More »

3- Boolean Searches

George Boole

There are two basic Boolean search commands supported in Google, AND and OR. AND searches search for all the search terms "summer AND winter," (all documents containing both summer and winter) while OR searches search for one term or the other, "summer OR winter." (all documents containing either summer or winter)

AND

Google defaults to AND searches automatically, so you don't need to type "AND" into the search engine to get that result.

OR

If you want to find one keyword or another, use the term OR. It's important that you use all caps, or Google will ignore your request.

To find all documents containing either sausages or biscuits, type: summer OR winter.

You can also substitute the "pipe" character for OR:  summer | winter More »

4- Convert Currency

Money mix of foreign currency notes

Search for starting currency in desired currency. For example, to find out how much the Canadian dollar is worth in US dollars today, type in:

canadian dollar in us dollar

The calculator graphic appears at the top of the screen along with the answer in bold type. Currency conversion is part of Google's hidden calculator, which can convert all sorts of things to other things, including units of measure (gallons into liters, miles per gallon into kilometers per liters, etc.) More »

5- Definitions

Dictionary

CSA Images/Archive / Getty Images

If you want to quickly find a word's definition, just use define:

define: loquacious 

This triggers one of Google's hidden search engines, which will find the definition by comparing several online dictionaries. You'll see the definition and a link to the original information source in case you want to search further.  More »

6- Synonym Searches

Creativitiy as Found in the Dictionary

Can't think of a word? Use Google to search for both your search terms and synonyms. A synonym is a word or phrase that means the same thing or close to the same thing. 

When you put a tilde ~ in front of your search term, Google will look for both your chosen search term and synonyms. 

~dancing

More »

7- Numrange Searches

Mathematical Equation

Sometimes you may want to narrow your search by finding things within a number range, such as fashion icons from the 1920s to the 1960s, cars that get 30-50 miles per gallon, or computers from $500-$800. Google lets you do just that with "Numrange" searches.

You can perform a Numrange search on any sequential set of numbers by typing two periods between the numbers without any spaces. For example, you could search with the key phrases: 

fashion icons 1920..1960
cars 30..50 mpg 
computer $500..$800 

Whenever possible, give Google some context for your numbers. Are they miles per gallon, stitches per minute, pounds, or cases? With the exception of dollar signs, you should put a space between your numbers and the keyword that gives those numbers context, just like the car search example.

You'll probably also be more successful if you use an industry standard abbreviation, such as "mpg" rather than spelling out "miles per gallon." When in doubt, you could search for both terms at once by using a Boolean OR search. That would make our car search: 

cars 30..50 mpg OR "miles per gallon."

More »

8- Filetype Searches

Multicolored shapes connecting men with targets on opposite ends of arrows pointing in different direction

Google can let you restrict your searches to only certain file types. This can be very helpful if you're looking specifically for file types, such as PowerPoint, (ppt) Word, (doc) or Adobe PDF.

To restrict your search to a specific file type, use the filetype: command. For example, try searching for:

bad hotel filetype:ppt

 To search for that forgotten widget report, try:

widget report filetype:doc

If you are searching for videos, try using Google Video search instead.  More »

9- Exclude or Add Words

Twins sitting on sofa, smiling

Use the minus sign to exclude words from your search. Combine it with quotes to make it even more powerful. 

"pot bellied" -pig

Put a space before the minus sign but do not put a space between the minus sign and the word or phrase you want to be excluded.

Use the same trick with a plus sign to automatically include a word in your results. 

"pot bellied" +pig

More »

10- Search within Website Titles

Definition of Allintitle
Learn the definition of the allintitle tag and how you use it. Word illustration by Marziah Karch

Sometimes you may want to find Web pages where one or more words appear in the title of the page rather than just the body. Use intitle:

Do not put a space between the colon and the word you want to appear in the title.  

intitle:feeding iguana

This will find Web pages that are relevant to the keyphrase "feeding iguana," and it will only list results that have the word "feeding" in the title. You can force both words to appear:

intitle:feeding intitle:iguana

You can also use the syntax allintitle: which only list results where all the words in the key phrase are in the title.

allintitle:iguana feeding

More »

11- Search within a Website

3D Rendering, Robot and laptop, stock exchange trading

You can use Google's site: syntax to restrict your search to find only results within a single website. Make sure there's no space between site: and your desired website.

Follow your website with a space and then the desired search phrase. 

You don't need to use the HTTP:// or HTTPS:// portion 

site:about.com bread pudding recipes

 The second half is the search phrase. It is usually better to use more than one word in your search to help you narrow down your results. 

This same search can be widened to include all the Web sites within a top level domain.  

Google used to have a verticle search engine called "Uncle Sam" that only searched within government websites. It has been discontinued, but using this trick gets pretty close to the same results. For example:

site:gov geographic survey Idaho

Or try only schools and universities:

site:edu textbook

or only or only specific countries

site:​uk search terms

More »

12- Find Cached Websites

Cached image using Google search syntax
 View a cached images. Screen capture

If a website has recently changed or is not currently responding, you can search for a term in the last cached page stored in Google by using the Cache: syntax. 

cache:google.about.com adsense

This language is case sensitive, so make sure "cache:" is lower case. You also need to make sure there is no space between cache: and your URL. You do need a space between your URL and your search phrase. It's not necessary to put the "HTTP://" part in the URL.

Note: Use Command/Control F to highlight keywords or jump to the desired spot.More »

Source: This article was published on lifewire.com

Bitvore uses artificial intelligence to provide tailored intelligence for businesses.

Google has made finding information a quick and easy process. By simply entering a phrase or typing search terms, the answer to nearly any question rests at your fingertips.

However, when mining for detailed or specific information, answers can become buried beneath endless pages of search results. From scrolling through most popular and most visited, to bypassing promoted results – pin-pointing complex data is a difficult task.

Additionally, accessing the intel you need requires consistently searching, instead of filtering through curated streams of incoming data to collect intelligence that may help in a multitude of ways. For business leaders across industries that rely heavily on data to sustain and scale their company, having an on-demand search engine that pulls tailored insights would presumably offer businesses the best of both worlds. Noticing this growing need and an opportunity to carve out a niche market, one startup emerged with plans to bring this solution to life.

Bitvore is a search engine that uses artificial intelligence to deliver proactive and personalized data to businesses in real-time. Referred to as ‘precision intelligence’, Bitvore frequently sources and filters through information, helping businesses spot untapped sales opportunities, trace valuable trends, and identify potential risk factors. The platform filters insights based on specific needs, then instantly delivers those results to back to business leaders.

Today, Bitvore has over 200 machine learning algorithms that analyze each piece of information flowing through their system, with over 350,000 pieces of data circulating daily. Bitvore has raised $8.2 million to date, receiving a recent $3.45 million round in January of this year.

I spoke with Bitvore Founder and President Jeff Curie about the vision behind his company, the future of business intelligence, and helping entrepreneurs make smarter decisions.

What was the specific void or opportunity you discovered that inspired the idea behind Bitvore?  

Jeff Curie: In Bitvore’s case, necessity was the mother of invention. In a frustrating effort of trying to manually recreate an elaborate transaction history, the need emerged to find a better way to sort and organize large amounts of emails. Shortly after, there was a request by an intelligence agency to help analyze social media posts from a volatile region of the world. Again, there was a need to stitch together related messages within a broader context of rapidly changing information. They conceived a system that could flexibly analyze flowing, unstructured information from a variety of sources and formats. After the development started, we took it to Wall Street where information is highly valued. The early adopters of the system needed a solution that provided greater visibility into opaque markets with lots of assets – like a flashlight in a dark room. They were accustomed to using brute force and manually searching the Internet relentlessly looking for insights that would help them avoid making a mistake with their clients’ money. Since then, we’ve been training the layers of artificial intelligence to increase the number of risks the system can spot and its precision in spotting them. Today, it easily outperforms teams of people and offloads a lot of drudgery from their jobs.

How does your A.I. tool work and how is it able to produce such precise research for companies? 

Jeff Curie: Here is a good way to think about it: get 200 human specialists together, each with a different expertise, and hand the first person an item to analyze. That person applies their specialty and tags the item with their conclusion, then they hand it to the next specialist. By the time the last specialist completes their analysis, the item has been analyzed in tremendous detail to support questions that can be asked about the item. In the process, the unstructured item is given a structure you can leverage using more common tools, like database queries and predictive analytics. Bitvore is tearing through filings, reports, news, and social media -- turning messy information into deeply analyzed information that is highly organized for use in human decision making. We don’t aim to replace humans, instead we want to increase the ready-to-use intelligence they have at their fingertips. Customers personalize Bitvore’s output by connecting a source of information about their targets – on Wall Street this is a portfolio of holdings. Outside of Wall Street, it can be your sales CRM system or vendor management system.

What key metrics or data does your company emphasize that better equips companies to prepare for success and accurately measure risks? 

Jeff Curie: Bitvore is trained to identify over 300 events that are early indicators of a change that impacts the performance and health of a business. A material change in a company can increase the risk of a company delivering its expected performance, and it can open the door for a cascade of sales activity. A simple example is a CEO surprisingly resigning from a company. That’s an early warning that there is an increased risk the company may not be able to pay off its debts. A layoff of staff carries a similar warning. Conversely, a change in leadership begins a cycle of spending for recruiters, placement agencies and relocation specialists. There are hundreds of these changes, and they are happening to thousands of businesses every day.

What have been the biggest blind spots for companies that haven’t used this technology and how does Bitvore address these white spaces? 

Jeff Curie: Remarkably, few companies have a means of systematically monitoring important changes outside their walls that will impact the company. Certainly, it’s important to investors and lenders to know, but it’s also important to sales teams, product teams and vendor managers. No one likes surprises, but companies allow it to happen constantly because they rely on an ‘every person for themselves’ strategy. If you think about it, governments are way ahead of businesses in this way – they have sophisticated systems to monitor the world. Why don’t businesses have such systems? Imagine tasking employees that are very well paid to repetitively Google their sales prospects or investments every day to see if something important happened. 95% of the time, nothing happens and the people get weary and stop searching. Everyone wants to know what’s happening, but no one has a reasonable means to accomplish it.

What were some of the notable challenges you faced when building your business? 

Jeff Curie: One big challenge is overcoming free products. Google is free, and that’s the tool most people reach for to gather information. Offering to replace something free for something that costs money is a challenge. You must prove it to the customers in a short period; it must be extraordinarily better and it must fit into their business seamlessly. Learning deeply about our customers and aiming at solving a tough problem they struggle with everyday gave us the edge we needed to earn a chance to be considered seriously. Another challenge is that you can’t teach an A.I. to do specialist work without a specialist teaching it. In this case, we have found that the problem we solve is painful for our customers; so much so that customers root for us to succeed. They hate wasting time dredging the internet and still being hit with unpleasant surprises. The third challenge was earning our stripes and being a credible vendor to companies thousands of times larger than we are. Bitvore is a small tech company from California with no previous street credibility in the financial service sector. Today, we sell to the largest financial institutions in the world. The market talks. If you do great work, others will hear about it. If you screw up, they’ll also tell each other. We won the business of three of the four Rating Agencies, a badge of credibility that we are quite proud of.

What is the greater mission driving Bitvore and how do you hope this approach shifts the way companies make business decisions? 

Jeff Curie: We’re in the intelligence business. We believe business people should have access to all the intelligence they need to make today’s decisions proactively and seamlessly. The Internet, while incredibly valuable, buries key pieces of information under an avalanche of consumer-centric news, entertainment, opinions, and even fake news. The media agencies compound it by repeating things over and over, sensationalizing big, often unimportant news, and ignoring small, important changes that specifically impact your business. We’re cutting through all that. If there is a fresh piece of intelligence that impacts your company, our aim is to find it and deliver it to you before you need it.

Your company collects an excess of real-time data that could be beneficial beyond the specific companies you serve — What is the broader plan for utilizing this influx of information? 

Jeff Curie: We consume an enormous amount of business information on a global basis, analyze it, and store it historically. What we collect spans far more industries than the debt markets. That’s our business plan. We run a factory that produces intelligence – we consume raw material, analyze it, and package it for different industries, correlating it to the needs of each specific customer. Bitvore has already begun offering intelligence solutions to expanding sets of industries.

How do you see Bitvore evolving over the next 3-5 years and how do you see your company defining the future of the industry? 

Jeff Curie: We’re pioneering a new industry. We call it Precision Intelligence. Proactive, precise and personalized intelligence for businesses. We are expanding into new markets that need to stay in front of changing risks and markets that value the discovery of new opportunities. We think in five years, people will look back and say they remember when we had to go manually searching for information on the Internet, but now the information we need finds us.

Source: This article was published forbes.com By Julian Mitchell

Running out of room on your devices? Find the cloud storage app that works best for you!

iPhones aren't exactly winning when it comes to device storage (unless you shell out mondo dinero for the 256GB version), so looking into cloud storage is a great idea. It's a great idea period if you like to have your files, media, and more on all of your devices (or at least the ability to transfer it between them).

There's some real garbage out there, so we've narrowed down the best cloud storage apps for iPhone and iPad so that you can keep your stuff safe without taking up room on your devices.

Dropbox

dropbox.jpg

Dropbox is easily one of the best cloud storage services around. I asked around in our forums, and everyone said they use Dropbox. I asked all my colleagues — Dropbox all around.

That's because Dropbox has kick-ass features, like the ability to recover deleted items, the fact that it's on just about every platform imaginable, and that it can sync with other services, like 1Password. You can also earn more free storage by referring friends and family and completing Dropbox's "Get Started Guide".

A basic, free Dropbox account gives you 2GB of free storage, or you can choose to pay a yearly subscription of $99 (USD) for 1TB.

Google Drive

Google Drive

If you want free storage and you want a lot of it (reliably), then Google Drive is where it's at. You get 15GB up front, no charge. Within Google Drive is Google Photos, which gives you unlimited storage for photos up to 16 megapixels each.

Like Dropbox, Google Drive is on just about every platform and it's the perfect place to start and store just about everything. Photos lets you store photos, Docs lets you create and store documents (I wrote this in Docs), and you also have Sheets and Slides for spreadsheets and presentations, respectively.

For a whole host of awesome tools and excellent storage, from which you can download anything you create or store (on any device), check out Google Drive. It's pretty hard to beat what you get for FREE.

You can also pay $1.99 a month for 100GB, $9.99 a month for 1TB, $99.99 for 10TB, $199.99 for 20TB, and $299.99 a month for 30TB (I have no idea who needs 30TB of storage, but the price is reasonable!).


OneDrive

onedrive.jpg

If you use iPhone and iPad, but prefer PC over Mac, then OneDrive has you covered. It's also available on just about every platform and works fairly similarly to Google Drive. OneDrive comes preinstalled on Windows 10 devices, so if you're looking to keep all of your iPhone data in sync with your PC, there isn't much you have to do besides making sure you're signed into the same account on both devices.

OneDrive also sends you real-time notifications when someone edits a document and lets you know who they are. Exclusive to iOS is the PDF annotation feature, which lets you highlight, draw on, and sign any PDF file on your iPhone or iPad. If you're big into storing photos, you'll also love that OneDrive automatically tags photos based on visuals, so they'll be easier to search for later on.

5GB is free or you can pay $1.99 a month for 50GB, $69.99 a year for 1TB and Office 365 Personal, or $99.99 a year for 5TB and Office 365 Home.

Box

box

Stop sniggering at the name. Box let's you store and share files on all your devices, and it even allows collaboration, which is great if you don't want to let people into your personal Google Drive or iCloud Drive folders (since they may be attached to personal email addresses and whatever else).

You get 10GB of storage for free, and your file size is limited to 250MB, per file, or you can subscribe to the Personal Pro Plan for $79.99 a year and get 100GB of storage and a file upload size limit of 5GB.

Box integrates with many other apps, just like Dropbox does, which you can use to annotate, e-sign, and more. The real-time search function lets you find files easier and you can rest easy know they're all protected with file-level encryption.

If you need to collaborate on files often or if you're just looking for another spot to store docs, away from your personal stash, then check out Box.

SugarSync

suger-sync

SugarSync is another great service to use if you don't want the files you share to be linked to personal email addresses, like Google Drive or OneDrive might be. It's also the perfect service for you if you want a constant sync of all of your files across every device you own.

You can privately share files, stream videos that you have without actually having to download them, automatically back up your iPhone Camera Roll, and much more.

SugarSync is free for 90 days, but then you have to subscribe, at $7.49 a month for 100GB of storage, $9.99 a month for 250GB, $18.95 a month for 500GB, and then $55 a month for a business account, which gives you 1TB.

If you're big into sharing all of your files or you have a ton of devices and can't be waiting for stuff to download all the time, then check out SugarSync.

Source: This article was published on imore.com

Mobile has changed everything, but it's only Act One. Machine learning in marketing is set to drive the industry's next revolution. Google's Senior Vice President of Ads & Commerce, Sridhar Ramaswamy, reflects on the implication of this change and how leading brands will navigate the shift.

What's the next big thing? What comes after mobile? Where is marketing headed?

I often get asked these types of questions. Many of us who work in ad tech do. And while fortune teller is a job title most of us wouldn't claim, I am increasingly confident about what the future will hold because it's coming so clearly into view.

Here's why: The future coming into view is an acceleration of what we see today. It's unfolding before our eyes. And if we press pause and reflect for a moment on what's happening, it's as exciting as anything I've witnessed or worked toward during my 14 years at Google.

For consumers and marketers alike, mobile has forced a rewriting of the rules.

Reflecting on the big picture reveals—in an equally obvious and striking way—just how much of a game-changer mobile really is. For consumers and marketers alike, mobile has forced a rewriting of the rules. Consumers have become more empowered than ever to get what they want, when they want it. Waiting has become a thing of the past. That translates into today's pervasive micro-moment behavior—immediately turning to a device to know, go, do, and buy. To capitalize on that behavior and win over consumers, marketers have been forced to rewrite the rule book. You've had to double down on addressing the needs of consumers in the moment, committing to being there and being useful each and every time you can help advance the journey. In short, marketers have had to start being a lot more assistive.

But mobile isn't just an epic game-changer. It's a prerequisite, Act One. Just one critical leg of the journey. Pick your analogy, but I like to think of mobile as the force that's accelerating a train we're all now aboard. It's critical to get it right—because strategic shifts made today lay the groundwork for what's coming.

As new smart devices continue to emerge and as consumers embrace new, more natural ways to interact with those devices (like voice commands), the micro-moment behaviors mobile kick-started will only multiply. And as data and machine learning become more sophisticated in enhancing everyday consumer experiences, the expectations for relevant, personalized, and assistive experiences will continue to skyrocket. We're heading toward an age of assistance where, for marketers, friction will mean failure, and mass messages will increasingly mean "move on."

We're heading toward an age of assistance where, for marketers, friction will mean failure, and mass messages will increasingly mean "move on."

In this new age, it won't be enough just to be present across more micro-moments. We'll all be expected to stay a step ahead of consumers—to know their needs even better than they do. Successful marketers will have a much deeper understanding of their customers at every encounter. They'll focus on acquiring a detailed, data-driven view to really know them and help them along their individual journeys. That's the assistive mindset that will be required to win.

If I didn't believe so much in the role of technology, I might get worried. How can we as marketers possibly scale relevant messages and experiences across all devices at all moments? How can we possibly deliver smart marketing that recognizes each customer is unique, while simultaneously driving the bottom line? But I'm not worried. I'm thrilled. It is precisely technology—specifically the promise of data and machine learning—that will enable us to get this right.

Some organizational change will be required. And it will be necessary to embrace new standards for business as well as invest for the future. Here are three things to focus on as we navigate this shift together:

Raising the bar on mobile: To delight and be useful, we need to deliver fast, relevant, assistive experiences. It's important to lay the groundwork early with incredible mobile experiences.

Being smarter with data: A better understanding of consumers, coupled with smart automation, will enable personalization at scale. The ability to connect first-party data to media execution will be foundational to success.

Embracing omnichannel assistance: Leading brands will bridge online and offline, delivering seamless experiences throughout the consumer journey.

There's much work to be done. But in many ways, this future is what we at Google have been building toward for the last 18 years with Search. We can apply our data, intelligence, and scale to help marketers deliver the most useful messages for each and every micro-moment. I'm no fortune teller, but I believe the future is going to be pretty exciting, and I'm thrilled to be on this ride with all of you.

Source : This article was published thinkwithgoogle.com by Sridhar

Think your password is secure? You may need to think again. People's perceptions of password strength may not always match reality, according to a recent study by CyLab, Carnegie Mellon's Security and Privacy Institute.

For example,  expected ieatkale88 to be roughly as secure as iloveyou88; one said "both are a combination of dictionary words and are appended by numbers." However, when researchers used a model to predict the number of guesses an attacker would need to crack each password, ieatkale88 would require four billion times more guesses to crack because the string "iloveyou" is one of the most common in passwords.

"Although participants generally had a good understanding on what makes passwords stronger or weaker, they also had some critical misunderstandings of how passwords are attacked and assumed incorrectly that their passwords need to withstand only a small number of guesses," said Blase Ur, the study's lead author and a Ph.D. student studying societal computing in Carnegie Mellon's School of Computer Science.

Participants, on average, also believed any password with numbers and symbols was a strong password, which is not always true. For example, [email protected] was thought to be more secure than pAsswOrd, but the researchers' attacker model predicted that it would take 4,000 times more guesses to crack pAsswOrd than [email protected] In modern day password-cracking tools, replacing letters with numbers or symbols is predictable.

"In order to help guide users to make stronger passwords, it is important for us to understand their perceptions and misperceptions so we know where interventions are needed," said Lujo Bauer, a co-author on the study and a professor in Carnegie Mellon's Department of Electrical and Computer Engineering and Institute for Software Research.

The CyLab researchers' study was presented and awarded an honorable mention at this week's Association for Computing Machinery (ACM) Conference on Human Factors in Computing Systems in San Jose, California.

The team of researchers, based in the CyLab Usable Privacy and Security (CUPS) Lab, asked 165 online participants—51% male, 49% female from 33 U.S. states ranging from 18 to 66 years of age—to rate the comparative security and memorability of 25 carefully juxtaposed password pairs. In addition, participants were asked to articulate how they would expect attackers to try to guess their passwords.

"As companies are designing tools that help people make passwords, they should not only be giving users real-time feedback on the strength of their , but also be providing data-driven feedback on how to make them stronger," Ur said.

The team will incorporate these findings into an open-source password feedback tool, which they aim to release before the end of the year.

Other authors of the study included Research Assistant Sean Segreti, Institute for Software Research and Engineering and Public Policy professor Lorrie Cranor, Electrical and Computer Engineering Assistant Research Professor Nicolas Christin and Penn State undergraduate engineering student Jonathan Bees.

Test your perceptions of password security through an online passwords quiz, produced by Nature

Source : This article was published in techxplore.com By Daniel Tkacik

Former Google exec Kim Scott provides a rare look behind the scenes.

Being a manager at Google is a bit different from being a manager anywhere else. That's because the company makes nearly all decisions by consensus, explains Kim Scott, the bestselling author of Radical Candor: Be a Kickass Boss Without Losing Your Humanity. Scott once led Adsense and YouTube at Google. These days, the company goes to extreme lengths to make sure no one working at Google tells anyone outside the company anything about what goes on there. But in an interview at the recent Qualtrics Insight Summit, Scott provides a rare inside view of what being a boss at Google is really like.

"Basically, Google stripped away most of the forces of power and control managers have at other companies," she explains. "If you're a manager at Google, you don't get to choose who you hire unilaterally. You don't get to choose who you fire unilaterally. You don't get to choose what ratings people get, which determines the bonuses they get."

So how do these decisions get made? Using "packets" according to Scott. "A group of people would interview a candidate and write an interview packet and give their opinions on whether the person should be hired," she says. This group of interviewers will include the candidates prospective managers, peers, and employees. Scott herself was interviewed by several future direct reports before Google hired her.

Once the interviews are complete, the packets go to a committee. "The hiring manager doesn't get to decide if the person is hired or not," Scott says. "They can sort of bid to get the person on their team, but the person who's hired could choose to be on another team."

Nor can managers prevent anyone currently on their team from moving on to another job at Google. In fact, this very thing happened to Scott. "When I joined Google, I had five people reporting to me," Scott says. "In the first week, three of them took other jobs at Google."

Managers have even less power over whether or not to promote employees. "Especially in engineering, it's really interesting," Scott says. "The employee puts their hand up and says, 'I'm ready to be promoted.' The manager can advise, but even if the manager says, 'I think you're not ready,' the employee can still get a packet together. It's harder to do it without your manager's help, but you could."

Or, if the manager approves of the promotion, he or she can help the employee prepare a packet, assisting in obtaining recommendations from others in support of the promotion. At the end of this process, there's a promotion packet. "That goes to a committee," Scott says. "The person's manager is not on the committee and the committee decides yes or no."

This all might sound complicated, but it's very good for Google, Scott says. For example, because of the promotion packet process, "there are very few unfair promotions."

It also makes for better working relationships throughout the company. "The way you are an effective manager is you have to have good relationships," she says. "Taking unilateral power away from managers allows good relationships to exist. There's nothing worse for a relationship than an imbalance of power."

Will this kind of approach work for every company and every group of employees? Maybe not. But there's a lesson here for every boss. The more decisions are made by consensus, the better relationships, and the more collaborative your culture will be.

Meet icons of entrepreneurship at this year's iCONIC Tour in NYC and LA! Speakers include Daymond John, Arianna Huffington, and Michael Dubin.

Source : This article was published in inc.com By Minda Zetlin

Most of the universe is made up of dark energy, a mysterious force that drives the accelerating expansion of the universe. The next largest ingredient is dark matter, which only interacts with the rest of the universe through its gravity. Normal matter, including all the visible stars, planets and galaxies, makes up less than 5 percent of the total mass of the universe.

It’s May already, and we’re already one-third of the way through 2017. At market research firm Frost & Sullivan, analysts are already thinking ahead and considering how the rest of this year is likely to shape up in terms of IoT growth.

The Frost & Sullivan report, European Internet of Things Market Outlook 2017, published this week, predicts that the next evolution in IoT will be ‘sentient tools’ and ‘cognition or predictive computing.’

What the company’s analysts mean by this, it seems, is that we’ll see a shift from humans being able to use IoT data in order to react to events to IoT environments that are more readily able to detect and respond to events without the need for human intervention.

This seems ambitious, given the current state of things, but Frost & Sullivan’s analysts helpfully point to some recent developments that suggest things are indeed headed that way.

For a start, there’s the commercialization of narrowband IoT (NB-IoT). “This cellular communications technology users licensed spectrum and offers a standardized low-power, wide-area network (LPWAN) that can capture previously untapped segments of the market,” they say.

Then, there is the increasing use of machine learning and blockchain technologies, particularly in industries such as financial services and energy. In addition, there are new, dedicated venture funds for IoT development popping up across Europe, they add, that “will help create an ecosystem that is conducive to the growth of start-ups in the region.”

Frost & Sullivan research analyst Yiru Zhong then points to five emerging growth areas for IoT in 2017, all of which we at Internet of Business are seeing, too, and following closely. These are:

1. Platform plays: market launches of new or revamped platform plays for connectivity, service, and application enablement are continuing.

IoB says: Yes, but it’s getting harder and harder for makers of new IoT devices and services to choose between them. Beecham Research, for example, has identified around 400 of them already. Vendors need get better – and fast – at articulating what makes their platform stand out from the crowd. We recently covered a new tool from Beecham Research that aims to help customers pick the right platform and will be holding our IoT BUILD conferences, which focus on platforms, in San Francisco and London later this year.

2. LPWAN: With NB-IoT, companies are offering connected service in any form will now have more concrete low-power connectivity options to test and deploy suitable new applications from 2017 onwards.

IoB says: Yes, but again, there’s too much market fragmentation here, with at least eight different LPWA technologies in use worldwide. The big battle looks set to play out between LoRa and Sigfox – but there’s still everything to play for for other LPWA standards, including UNB Wireless, Ingenu and LTE-M. Our recent article on chipmaker ARM’s acquisition of NextG-Com and Mistbase for their NB-IoT (Narrowband IoT) expertise also includes data from Analysys Mason on how various standards are faring.

3. Industry vendor convergence: Tier 2 industrial vendor M&A activities will persist, while established conglomerate giants add digital technologies to their portfolios.

IoB says: Yes, so enterprise buyers will have to place their bets wisely even as they stand on shifting sands. We recently took a look, for example, at how networking giant Cisco is capitalising on its 2016 acquisition of Jasper.

4. Cybersecurity in IoT: Focus will be on enabling multi-layered security approaches, while addressing individual behavior risks to IoT systems.

IoB says: Yes, this is a big focus for us and will continue to be so. The idea of so-called ‘Internet of Insecure Things’ looks set to put the brakes on IoT spend for some time to come. This week, we published an article from Cambridge Consultants that makes it clear that IoT device manufacturers have more work to do.

5. Consumer IoT: More proof of concepts and provision of discounts or subsidies will encourage consumers to discover, experiment and experience connected IoT applications.

IoB says: Yes, but savvy consumers will increasingly shop only for IoT devices and apps that really add value to their daily lives. And they’ll quickly discard those that fail to deliver or become an annoying distraction. Not everything that can be connected needs to be connected and data security concerns persist among consumers, as a recent survey of 4,000 UK and US adults from identity and access management company Gigya highlights.

According to Yiru Zhong, all this points to the emergence of a more “intelligent society”. At Internet of Business, we’re inclined to agree – but with some reservations and a hefty dose of scepticism, naturally.

Source : This article was published in internetofbusiness.com By Jessica Twentyman

Scientists have discovered what they believe is one of the biggest impact craters in the world near the Falklands Islands. They say the crater appears to date to between 270 and 250 million years ago, which, if confirmed, would link it to the world’s biggest mass extinction event, where 96 percent of life on Earth was wiped out.

The presence of a massive crater in the Falklands was first proposed by Michael Rampino, a professor in New York University, in 1992 after he noticed similarities with the Chicxulub crater in Mexico—the asteroid that created this crater is thought to have played a major role in the extinction of the dinosaurs 66 million years ago.

But after a brief report at the Falklands site, very little research was carried out. Now, a team of scientists—including Rampino—have returned to the area to perform an “exhaustive search for additional new geophysical information” that would indicate the presence of an impact crater.

Their findings, published in the journal Terra Nova, suggest the huge circular depression just northwest of the islands is indeed the result of the massive impact of an asteroid or meteorite. The basin, which is now buried under sediments, measures over 150 miles in diameter.

To analyze the site, the team, from the U.S., Argentina and Paraguay, looked at various aspects of the crater, including gravity anomalies and seismic reflection, which allows them to estimate sub-surface properties, along with differences in the chemistry of the rocks.

Their findings were consistent with other impact craters, with certain features being “very similar to that of the Chicxulub multi-ring impact structure.” They found there was a large magnetic anomaly, suggesting significant variation in rocks at the site, as well as gravitational variations “typical of very large impact structures.”

asteroid impactArtist impression of an asteroid impacting Earth.

NASA/DON DAVISFalklands impact craterThe proposed impact crater in the Falkland Islands. The islands are shown in yellow, while the regions of red show a notable increase in Earth's magnetism, characteristic of an impact.

NATIONAL CENTERS FOR ENVIRONMENTAL INFORMATION.

Researchers say the crater appears to date to the Late Paleozoic Era—around the same time as the Permian mass extinction event also known as the Great Dying. They believe the crater dates to between 270 and 250 million years ago, but say further investigations are needed to confirm this.

    “Future drilling in this basin is a must” they wrote. “If confirmed as a site of impact, then this structure would be one of the largest known impact structures on Earth.” In a statement, Rampino added: "If the proposed crater turns out to be 250 million years old, it could correlate with the largest mass extinction ever _ the Permian extinctions, which wiped out more than 90 percent of all species.”

    But not everyone is convinced of the link. Michael Benton, a paleontologist from the University of Bristol, told Newsweek in an email interview that while the discovery of an impact basin is interesting, it is not necessarily related to the Great Dying.

    ‘There have been several suggestions that the end-Permian mass extinction was linked to impact, including possible craters off Australia, and this one in the South Atlantic,” he says. “The link of the current crater to the extinction is hugely tenuous—it could be the cause, but evidence is not presented for that idea.

    “It is only tentatively identified as a crater, and its age is estimated as Late Paleozoic—so it could be millions of years older than the critical boundary. Further, there is no evidence elsewhere in the world of the fallout for impact—as we know from the later impact at the end of the Cretaceous [period], you expect to find a shopping list of ten or more indicators of impact scattered worldwide, such as shocked quartz and iridium enrichment, but these have not been found. The study of a new crater is massively important, but it’s unlikely it had anything to do with the end-Permian mass extinction.”

    Source : This article was published in newsweek.com By HANNAH OSBORNE

    What is the science behind flashbacks? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world.

    Answer by Natalie Engelbrecht, Registered psychotherapist, on Quora:

    What is the science behind flashbacks?

    “PTSD is not the person refusing to let go of the past, but the past refusing to let go of the person.” ~ GoodTherapy.org

    “There are wounds that never show on the body, they are deeper and more hurtful than anything that bleeds.” ~ Laurel K. Hamilton

    Abstract

    Trauma results in the amygdala increasing the fear response, but being less accurate in remembering items in the memory, while the hippocampus was down-regulated decreasing associations in the memory. Basically the amygdala encode certain items in the memory as triggers and the hippocampus does not integrate the various items in the memory.

    Research

    When trauma happens, the way the mind remembers an event is altered. These memory disturbances can create vidid involuntary memories that enter consciousness causing the person to re-experience the event. These are known as flashbacks, and they happen in PTSD and Complex PTSD.

    Research has identified that a distressing experience has different effects on two parts of the brain: the amygdala and the hippocampus. When traumatic events occur, the amygdala (involved in emotions) strongly encodes the traumatic memory while the hippocampus (involved in storing new memories) is only weakly activated.

    Normal memories integrate via moving from the limbic system thalamus and amygdala to the frontal lobe, as well as from the right hemisphere across to the left hemisphere. This allows for the processing and integration of memories. In trauma this process is disrupted and the integration of what happened does not occur causing the memory to be frozen in time and unable to be logically understood.

    The hippocampus is important for forming associations so that the different parts of a memory can be later retrieved as a single event. While the amygdala is involved in processing emotional information and making basic responses to things associated with fear, such as recoiling from a snake.

    Trauma causes the opposite to happen. The amygdala instead up-regulates increasing fear while the hippocampal processing is decreased, disrupting its ability to bind and distort memories into a single memory.

    Brain imaging revealed that negative memories showed an increased activity in the amygdala; however, how the items in the memory fit together was not remembered. Also, the activity in the hippocampus was reduced, thus reducing associations. This results in strong memories for the negative content of an event without the context of the event being encoded. This causes the trigger to activate the same response in different situations as the brain is unable to know that the same thing is not happening.

    Basically if there was a blue towel when the memory happened, the brain will activate the same sequence of events (as if the person is back in time) when a blue towel is seen. Let me expand on this by an example from my past.

    One of my traumatic memories took place in a VW Baby Blue Beetle when I was five. When I recall the memory I see items as seperate. The beige leather of the seats, the baby blue car, the Little Red Riding Hood doll on the seat, the long drive way, the garage, the dark, me running. I do not see the memory as a whole. Each item is independent. Before I had done significant work on my CPTSD any of those items could activate a flashback independently. Seeing a Red Riding story could have me back in the past, activating the same sequence of events, as if it was there now running in the dark. Because my left brain has not had access to the information, it could not understand the memory as something that was in the past. The memory remained in the right brain which said that the event was happening now. And because the memory did not have access to my right frontal lobe it could not be processed into a whole that was a memory rather than a series of independent items that could activate the memory in the brain.

    Opposing effects of negative emotion on amygdalar and hippocampal memory for items and associations

    This question originally appeared on Quora - the place to gain and share knowledge, empowering people to learn from others and better understand the world. You can follow Quora on TwitterFacebook, and Google+. More questions:

    Source: This article was published on forbes.com

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