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Jennifer Levin

Jennifer Levin

If you have an essential Internet of Things device running Windows 10 IoT Core Service, you don’t want to be worried about security and OS patches over a period of years. Microsoft  wants to help customers running these kinds of devices with a new program that guarantees 10 years of updates.

The idea is that as third-party partners build applications on top of the Windows 10 IoT Core Services, these OEMs, who create the apps, can pay Microsoft to guarantee updates for these devices for a decade. This can help assure customers that they won’t be vulnerable to attack on these critical systems from unpatched applications.

The service does more than provide updates though. It also gives OEMs the ability to manage the updates and assess the device’s health.

“The Windows IoT Core service offering is enabling partners to commercialize secure IoT devices backed by industry-leading support. And so device makers will have the ability to manage updates for the OS, for the apps and for the settings for OEM-specific files,” Dinesh Narayanan, director of business development for emerging markets explained.

It gives OEMs creating Windows-powered applications on machines like healthcare devices or ATMs this ability to manage them over an extended period. That’s particularly important as these devices tend to have a more extended usage period than say a PC or tablet.”We want to extend support and commit to that support over the long haul for these devices that have a longer life cycle,” Narayanan said.

Beyond the longevity, the service also provides customers with access to the Device Update Center where they can control and customize how and when the devices get updated. It also includes another level of security called Device Health Attestation that allows the OEMs to evaluate the trustworthiness of the devices before they update them using a third party service.

All of this is designed to give Microsoft a foothold in the growing IoT space and to provide an operating system for these devices as they proliferate. While predictions vary dramatically, Gartner has predicted that at least 20 billion connected devices will be online in 2020.

While not all of these will be powered by Windows, or require advanced management capabilities, those that do can be assured if their vendor uses this program that they can manage the devices and keep them up-to-date. And when it comes to the Internet of Things, chances are that’s going to be critical.

Source: This article was published techcrunch.com By Ron Miller

Google’s John Mueller revealed that the company is looking into simplifying the process of adding multiple properties to Search Console.

Currently, site owners are required to add multiple versions of the same domain separately. That means individually adding the WWW, non-WWW, HTTP, and HTTPS versions and verifying each one.

A simplified process would involve adding just the root of a website to Search Console, and then Google would automatically add all different versions to the same listing.

This is a topic that came up during a recent Google Webmaster Central hangout. A site owner was looking for confirmation that it’s still necessary to add the WWW and non-WWW versions of a domain to Search Console.

Mueller confirmed that is still required for the time being. However, Google is looking into ways to make the process easier. The company is even open to hearing ideas from webmasters about how to do this.

The full response from Mueller is as follows:

“We’re currently looking into ways to make that process a little bit easier.

So we’ll probably ask around for input from, I don’t know, on Twitter or somewhere else, to see what your ideas are there. Where basically you just add the root of your website and then we automatically include the dub-dub-dub, non-dub-dub-dub, HTTP, HTTPS versions in the same listing. So that you have all of the data in one place.

Maybe it would even make sense to include subdomains there. I don’t know, we’d probably like to get your feedback on that. So probably we will ask around for more tips from your side in that regard.

But at the moment if you want to make sure you have all of the data I definitely recommend adding all of those variations, even though it clutters things up a little bit.“

You can see Mueller give this answer in the video below, starting at the 11:15 mark.

Source: This article was published searchenginejournal.com By Matt Southern

Facebook  wants to help connect brands to creators so they can work out sponsored content and product placement deals, even if it won’t be taking a cut. Confirming our scoop from May, Facebook today launched its Brand Collabs Manager. It’s a search engine that brands can use to browse different web celebrities based on the demographics of their audience and portfolios of their past sponsored content.

Creators hoping to score sponsorship deals will be able to compile a portfolio connected to their Facebook Page that shows off how they can seamlessly work brands into their content. Brands will also be able to find them based on the top countries where they’re popular, and audience characteristics like interests, gender, education, relationship status, life events or home ownership.

Facebook also made a wide range of other creator monetization announcements today:

  • Facebook’s Creator app that launched on iOS in November rolled out globally on Android today (this link should be active soon once the app populates across Google Play). The Creator app lets content makers add intros and outros to Live broadcasts, cross-post content to Twitter and Instagram, see a unified inbox of their Facebook and Instagram comments plus Messenger chats, and more ways to connect with fans.

  • Ad Breaks, or mid-video commercials, are rolling out to more U.S. creators, starting with those that make longer and original content with loyal fans. Creators keep 55 percent of the ad revenue from the ads.
  • Patreon-Style Subscriptions are rolling out to more creators, letting them charge fans $4.99 per month for access to exclusive behind the scenes content plus a badge that highlights that they’re a patron. Facebook also offers microtransaction tipping of video creators through its new virtual currency called Stars.

  • Top Fan Badges that highlight a creator’s most engaged fans will now roll out more broadly after a strong initial reaction to tests in March.
  • Rights Manager, which lets content owners upload their videos so Facebook can fingerprint them and block others from uploading them, is now available for creators, not just publishers.

Facebook also made a big announcement today about the launch of interactive video features and its first set of gameshows built with them. Creators can add quizzes, polls, gamification and more to their videos so users can play along instead of passively viewing. Facebook’s Watch hub for original content is also expanding to a wider range of show formats and creators.

Why Facebook wants sponsored content

Facebook needs the hottest new content from creators if it wants to prevent users’ attention from slipping to YouTube,  Netflix, Twitch and elsewhere. But to keep creators loyal, it has to make sure they’re earning money off its platform. The problem is, injecting Ad Breaks that don’t scare off viewers can be difficult, especially on shorter videos.

But Vine proved that six seconds can be enough to convey a subtle marketing message. A startup called Niche rose to arrange deals between creators and brands who wanted a musician to make a song out of the windows and doors of their new Honda car, or a comedian to make a joke referencing Coca-Cola. Twitter eventually acquired Niche for a reported $50 million so it could earn money off Vine without having to insert traditional ads. [Disclosure: My cousin Darren Lachtman was a co-founder of Niche.]

Vine naturally attracted content makers in a way that Facebook has had some trouble with. YouTube’s sizable ad revenue shares, Patreon’s subscriptions and Twitch’s fan tipping are pulling creators away from Facebook.

So rather than immediately try to monetize this sponsored content, Facebook is launching the Brand Collabs Manager to prove to creators that it can get them paid indirectly. Facebook already offered a way for creators to tag their content with disclosure tags about brands they were working with. But now it’s going out of its way to facilitate the deals. Fan subscriptions and tipping come from the same motive: letting creators monetize through their audience rather than the platform itself.

Spinning up these initiatives to be more than third-rate knockoffs of Niche, YouTube, Patreon and Twitch will take some work. But hey, it’s cheaper for Facebook than paying these viral stars out of pocket.

 Source: This article was published techcrunch.com By Josh Constine

Google tends to be a giant gorilla in the room during all SEO discussion. The reason behind this is its dominating market share – according to netmarketshare, Google holds more than 90% of mobile and tablet and around 80% of desktop global search engine market share.

However, it isn’t the only option. There are literally tons of search engines on the web. Some of them focus on tech news or research paper, while some provide a single line answer instead of listing millions of pages.

We would like to present you some of the most advanced alternatives to Google that will help you find what Google might not. We are not saying they are better than Google, but some of them are good at performing specific searches. Because our aim is to uncover the things you might not aware of, we haven’t included some big players like Bing, Baidu and Yahoo search.

18. StartPage

startpage

StartPage was the first search engine to allow users to search privately. None of your details are recorded and no cookies are used, unless you allow it to remember your preferences. It also provides a proxy for those who want to not just search, but browse the internet with full privacy.

In 2014, the company released a privacy-protecting email service, called StartMail. As of 2015, the search engine reached its record daily direct queries of 5.7 million (28-day average).

17. BoardReader

BoardReader is a very useful resource for any type of community research, as it searches forums and message boards. Users can either look for content on the forums or for forums related to the specific topic.

The front-end looks quite simple, exactly what forum search engine should look like, but on the back-end, they run a robust data business by selling off user’s data to advertising companies.

16. Yippy

Founded in 2009, Yippy is a metasearch engine that offers a cluster of results. It’s search technology is used in IBM Watson Explorer (a cognitive exploration and content analysis platform).

With Yippy, you can search different types of content, including news, images, blogs, government data, etc., and filter the results category wise or flag any inappropriate content. Like Google, it lets you view cached web pages and filter results by sources or tag clouds. Also, there is a preview link on each result that shows how content looks like, on the same page.

15. FindSounds

FindSounds is the perfect search engine for finding sound effects for personal or commercial use. Just filter the results before you begin, using the suitable checkboxes. You can search anything by category, from animal to vehicle sound effects, and the search engine will return you detailed results, along with file format, length, and bit-rate information.

Overall, searching sound effects using google is always an option, but FindSounds is the perfect sound engine to speed up your search and get the specific element you are looking for.

14. SearchCode

SearchCode is a free source code and documentation search engine that finds code snippets from open source repositories. It has indexed more than 20 billion lines of code, from projects on Google code, Github, Sourceforge, GitLab, Bitbucket, Codeplex and more.

Most web crawlers face difficulties while searching for special characters used in the code. SearchCode overcomes this issue and lets you search for code by method name, variable name, operations, usage, security flaws and by special characters much faster than other code search engines.

13. GigaBlast

GigaBlast is an open source search engine, written in C and C++ programming language. As of 2015, they had indexed more than 12 billion web pages and received billions of queries per month. It provides search results to other companies like Zuula, Blingo, Clusty, and Snap.

GigaBlast allows you to search with certain customizations and optional parameters, for instance, searching by exact phrase, terms, filetypes, languages and much more.

12. KidRex and Kiddle

KidRex and Kiddle are both child-safe search engine that keeps out age-inappropriate content unfit for consumption for children. Although they are powered by Google Custom Search (utilize Google SafeSearch), they maintain their own database of inappropriate keywords and websites.

The interface of KidRex features hand-drawn crayon and colored marker design, whereas, Kiddle is written in the characteristic colorful Google Style, with a red droid alien on the top waiting to answer your queries.

Also, you will find search results are slightly modified. For instance, if you search Narendra Modi, the search engine would return web pages from sites like famousbirthdays.com, britannica.com, instead of Wikipedia and news websites. The aim is to provide the simple and easy-to-read content that kids could understand without putting a lot of effort.

11. MetaGer

MetaGer is German-based metasearch engine, developed on 24 small-scale web crawlers. It focuses on user’s privacy and makes searches untraceable by leaving no footprint behind. Also, it integrates a proxy server so that users can open any link anonymously from the search results while keeping their IP address hidden from the destination server. This eliminates the chances of advertisers to target you for ads.

The results are obtained from 50 different search engines. Before presenting final results of the query, they are filtered, compiled an sorted.

10. Libraries.io

This is an open source search engine for finding software development project, including new frameworks, libraries, and tools. It monitors more than 2.5 million open source libraries across 34 different package managers.

In order to collect the library information, the website uses the dominant package manager for each supported programming language. Then, it organizes them by the package manager, programming language, license (MIT or GPL), and by keyword.

9. Creative Commons Search

This search engine is extremely useful for bloggers and authors who need content that could be reused in a blog post or commercial applications. It allows users to search for images and contents that are released under the creative commons license.

The website provides social features, allowing users to build and share lists, as well as add tags to the objects in the commons and save their searches. It also offers some useful filters such as, find images that can be used for commercial purpose or images that can be modified and reused, or search within tags, title and creator.

8. IxQuick

IxQuick is the metasearch engine that provides the top 10 results from different search engines. In order to rank the results, it uses a ‘star system’ that awards one star to each result that has been returned from a search engine. Therefore, results returned from the most search engines would be at the top.

IxQuick doesn’t store your private details – no history, no query is collected. However, it uses only one cookie, known as ‘preference’, to remember your search preferences for future searches, which automatically gets deleted if you don’t use visit IxQuick for 90 days. Moreover, with around 5.7 million searches per day, the network is growing very fast and currently supports 17 languages.

7. Dogpile

Yet another metasearch engine that gets results from multiple search engines (including Google, Bing, and Yahoo) and directories and then presents them combined to the user. There is an advanced search option that lets you narrow down searches by exact phrase, date, language, and adult content. Also, you can set your own preference and customize default search settings.

In addition to that, Dogpile recommends related content based on the original search term, keeps track of the 15 most recent searches, and shows recent popular searches from the other users.

6. Internet Archive

It’s a nonprofit digital library that aims to provide universal access to all knowledge. Internet Archive consists of websites, music, images, videos, software applications and games, and around 3 million books that fall under public domain.

As of 2016, Internet archive had 15 petabytes of data, advocating for a free and open Internet. Its web archive, known as Wayback Machine, allows users to search for iterations of a website in the past. It contains more than 308 billion web captures, making it one of the world’s largest digitization projects.

5. Yandex

Yandex is the largest search engine in Russia with nearly 65% of Russian market share. According to the Comscore, it is the fourth largest search engine in the world with over 150 million searches per day as of 2012.

Yandex features a parallel search that shows results from main web index as well as specialized information resources, including blogs, news, image and video webpages, and eCommerce sites. In addition, the search engine provides supplementary information (like sports results), and contains spell checkers, autocomplete functionality and antivirus that detects malicious content on web pages.

4. WolframAlpha

WolframAlpha is a computational knowledge engine that answers factual questions from externally sourced curated data. It does not provide a list of web pages or documents that might contain the specific answer you are looking for. Instead, you get a one-word or one-line, and to-the-point answer.

It is written in Wolfram programming language (contains over 15 million lines of code) and runs on more than 10,000 CPUs. It is based on a computational platform known as Wolfram Mathematica that encompasses numerical computation, computer algebra, statistics and visualization capabilities.

3. Ask.com

Launched in 1996, Ask.com is a question answering-focused web search engine. Despite its age, Ask is still very active. They have coupled their search-system with robust questions and answer system with billions of online content.

As of 2014, the website had 180 million global users per month (with a larger user base in the US), and to date, its mobile app has been downloaded over 40 million times. They acquired a social networking site, Ask.fm, where people can ask questions with the option of anonymity. ASKfm handles around 20,000 questions every minute.

2. Ecosia

Ecosia donates 80% of its profit to plant trees and supports full financial transparency. As of October 2017, the website has reached the milestone of 15 million trees planted. In 2015, the company was shortlisted for the European Tech Startups Awards under the ‘Best European Startup Aimed at Improving Society’ category.

The search result(s) of Ecosia is powered by Bing and Ecosia’s own search algorithms. The company claims that it takes 45 searches to fund the planting of the single tree, and they assure that algorithms can easily detect fake clicks and invalidate them. Currently, it’s the default search engine of Vivaldi, Waterfox, and Polarity web browser.

1. DuckDuckGo

DuckDuckGo is the best alternative option available out there. The search engine doesn’t collect any of your personal information or store your history. They don’t follow around you with ads because they have nothing to sell to advertisers.

DuckDuckGo doesn’t provide personalized results – all users will see the same results for a given search query. Rather than returning thousands of results, it emphasizes on returning the best results and extracts those results from more than 400 sources. It’s a smart search engine (uses semantic search technique like Google) that depends on a highly evolved contextual library for intuiting the user’s intent.

 Source: This article was published rankred.com

The "Internet of things" (IoT) is becoming an increasingly growing topic of conversation both in the workplace and outside of it. It's a concept that not only has the potential to impact how we live but also how we work. But what exactly is the "Internet of things" and what impact is it going to have on you, if any? There are a lot of complexities around the "Internet of things" but I want to stick to the basics. Lots of technical and policy-related conversations are being had but many people are still just trying to grasp the foundation of what the heck these conversations are about.

Let's start with understanding a few things.

Broadband Internet has become more widely available, the cost of connecting is decreasing, more devices are being created with Wi-Fi capabilities and sensors built into them, technology costs are going down, and smartphone penetration is sky-rocketing.  All of these things are creating a "perfect storm" for the IoT.

So What Is The Internet Of Things?

Simply put, this is the concept of basically connecting any device with an on and off switch to the Internet (and/or to each other). This includes everything from cell phones, coffee makers, washing machines, headphones, lamps, wearable devices and almost anything else you can think of.  This also applies to components of machines, for example, a jet engine of an airplane or the drill of an oil rig. As I mentioned, if it has an on and off switch then chances are it can be a part of the IoT.  The analyst firm Gartner says that by 2020 there will be over 26 billion connected devices... That's a lot of connections (some even estimate this number to be much higher, over 100 billion).  The IoT is a giant network of connected "things" (which also includes people).  The relationship will be between people-people, people-things, and things-things.

How Does This Impact You?

The new rule for the future is going to be, "Anything that can be connected will be connected." But why on earth would you want so many connected devices talking to each other? There are many examples of what this might look like or what the potential value might be. Say for example you are on your way to a meeting; your car could have access to your calendar and already know the best route to take. If the traffic is heavy your car might send a text to the other party notifying them that you will be late. What if your alarm clock wakes up you at 6 a.m. and then notifies your coffee maker to start brewing coffee for you? What if your office equipment knew when it was running low on supplies and automatically re-ordered more?  What if the wearable device you used in the workplace could tell you when and where you were most active and productive and shared that information with other devices that you used while working?

On a broader scale, the IoT can be applied to things like transportation networks: "smart cities" which can help us reduce waste and improve efficiency for things such as energy use; this helping us understand and improve how we work and live. Take a look at the visual below to see what something like that can look like.

libelium_smart_world_infographic_big

The reality is that the IoT allows for virtually endless opportunities and connections to take place, many of which we can't even think of or fully understand the impact of today. It's not hard to see how and why the IoT is such a hot topic today; it certainly opens the door to a lot of opportunities but also to many challenges. Security is a big issue that is oftentimes brought up. With billions of devices being connected together, what can people do to make sure that their information stays secure? Will someone be able to hack into your toaster and thereby get access to your entire network? The IoT also opens up companies all over the world to more security threats. Then we have the issue of privacy and data sharing. This is a hot-button topic even today, so one can only imagine how the conversation and concerns will escalate when we are talking about many billions of devices being connected. Another issue that many companies specifically are going to be faced with is around the massive amounts of data that all of these devices are going to produce. Companies need to figure out a way to store, track, analyze and make sense of the vast amounts of data that will be generated.

So what now?

Conversations about the IoT are (and have been for several years) taking place all over the world as we seek to understand how this will impact our lives. We are also trying to understand what the many opportunities and challenges are going to be as more and more devices start to join the IoT. For now, the best thing that we can do is educate ourselves about what the IoT is and the potential impacts that can be seen on how we work and live.

 Source: This article was published forbes.com By Jacob Morgan

Searching for a different perspective

Unless we specifically disable them, trackers are constantly watching us move around the web, building up a picture of our interests and biases. Then, algorithms reflect these opinions back at us, presenting us with news, articles, and answers that support what we already think.

We're more likely to click things that fit our existing thoughts and interests – but wouldn't objectivity be better?

Jordi Ribas, corporate vice president of AI products at Bing, thinks so Ribas manages Microsoft's search engine from its headquarters in the US, but lived in the UK for three and a half years while he established the Bing team in Europe.

"Obviously as a search engine, our mission is the provide results that are as comprehensive, as objective and as trustworthy as possible," Ribas told TechRadar. "If anything, in a world of fake news and misinformation on the web, I think objectivity in search couldn’t be more important."

Identifying multi-perspective questions

To that end, Bing has launched a new feature called Intelligent Answers. When you enter a question with several valid answers, the search engine summarizes them all in a carousel to give a balanced overview.

Intelligent Answer result in Bing
 
Ask it whether coffee is good for you and Bing will realize there are two main sentiments – both expressed by authoritative sources – and present them both as Intelligent Answers

"Sometimes there's a single answer for a query, but sometimes we’re able to understand and identify that there are multiple perspectives," said Ribas. "We use advanced AI techniques based on deep learning that essentially read the entire web, then try to find which passage or set of passages are most relevant to that question. With machine reading comprehension or MRC, we are sometimes able to identify multiple perspectives, where multiple sources converge into the same answer."

Identifying questions with multiple answers involves several techniques, including sentiment analysis, which identifies the opinions expressed in a piece of text – positive, negative or neutral.

Our mission is the provide results that are as comprehensive, as objective and as trustworthy as possible

Jordi Ribas

"Take a simple query like ‘Is coffee good for you?’" said Ribas. "There are plenty of reputable sources that tell you that there are good reasons for drinking coffee, but there are also some very reputable ones that say the opposite. Deep learning allows us to project multiple queries in the passages to what we call the semantic space and find the matches.

"Then we find that there are documents that cluster separately when you apply the sentiment analysis technique. There’s a set of documents that cluster towards positive reasons for coffee and some that cluster around negative reasons for coffee. If we find that there are authoritative sources on both, then we realise that this question really deserves a multi-perspective answer. And that’s what we call it."

Bursting the bubble

Although the Intelligent Answers might challenge our expectations, Ribas says the response so far has been very positive.

"I think what’s happening today – because of a lot of the personalized feeds on the web, social media, trying to reinforce some of the same articles and the same information that users click on, people end up living in a bit of a bubble.

I feel like search engines have a responsibility to be more objective

Jordi Ribas

And so if you have certain political views, or you have certain biases, you interact with technology in a certain way, and then the algorithms learn that, and they end up reinforcing the same biases that you have. That’s what’s making society a little bit further apart these days, and it’s helping polarize society. I feel like search engines have a responsibility to be more objective, and ultimately our goal is to provide as trustworthy and objective information as we can."

Ribas says industry professionals are pleased with the results as well. "A lot of the feedback we got from analysts in the US was ‘Aha, finally someone is taking responsibility and taking a step forward, and not just saying the answer is negative because that’s what the algorithm tells us.’

"No, we need to work harder and invest in these more advanced algorithms that help us understand that a given question has multiple perspectives. We do feel that it is our responsibility to provide those perspectives, and kind of get people out of their bubble."

Intelligent Answers aren't influenced by your browsing history either, and don't contain any ads or 'sponsored' articles.

"The ads follow a different process," Ribas said. "In fact, even our ads team is separate from what we call the algorithmic team, and we have a specific location for ads. Usually it’s at the top of the page, as you can see, sometimes on the right rail, and we label them as ads. This part has no signal from ads whatsoever."

Feedback and the future

Intelligent Answers only form a small percentage of search results at the moment, but Ribas and his team are plans to build it up – though not too fast.

The danger of any algorithm that uses AI is that it will make mistakes sometimes.

Jordi Ribas

"We’re still learning a lot, and we’re still trying to improve it, and we also want to be cautious not to go overboard," he said. "We want to make sure that precision is high, because the danger of any algorithm that uses AI, since it’s a machine learning algorithm, is that it will make mistakes sometimes.

"We want to make sure that users have a quick way to tell us. We can take a look at what happened and how we can improve the algorithm. And so that’s why we started small, but you will see more coverage as time goes on."

You can offer feedback on Intelligent Answers (and any other aspect of Bing) using the link at the bottom of the results page, and the option might be made more prominent in future, appearing up alongside the answers themselves.

Intelligent Answers feedback

Bing is soliciting feedback on Intelligent Answers, and you can give your thoughts via a link at the bottom of the results page. The option might be made more prominent as IA rolls out more widely

You might soon see Intelligent Answers in other places too – including Cortana. "If you ask Cortana whether coffee is good for you, I think today Cortana probably doesn’t have an answer because there isn’t just one," Ribas said. "But every time you have a single answer at the top in Bing, that actually flows through Cortana, and so we’re working now so that Cortana would say ‘Actually, there are different perspectives on this. According to this source there a few things that coffee is good for, but according to this other source, if you drink too much coffee it can be harmful for you.’ And so that is definitely is in the works."

Hopefully the slow-but-steady approach means the team won't need too much caffeine to see them through late shifts.

 Source: This article was published techradar.com By Cat Ellis

An academic search engine is a must for every student or researcher, and now there’s an alternative to Google Scholar: Semantic Scholar, a new academic search engine that caters to researchers.

While Google Scholar is best for deep web research, Semantic Scholar runs on a sophisticated technology that will only improve with every year it runs: artificial intelligence.

The AI-Based Search Engine

Semantic Scholar caters to neurology and computer science research for now. Microsoft co-founder Paul Allen and his non-profit Allen Institute for Artificial Intelligence are behind the development.

How to Find High-Quality Academic Papers With One Search Semantic Scholar

Google Scholar has a far broader base and more than 200 million papers in its index. The Google Search sibling uses keywords to trawl through the index created with these articles. It works like a traditional search engine that ranks sources according to relevance. The full text of each source is considered as well as the source’s author, the publication of the paper, and how often it has been cited in the academic literature.

Semantic Scholar uses machine learning rather than keywords to improve its “understanding” of a research paper. The search program extracts important features with the help of advanced technologies like semantic analysis, natural-language processing, and computer vision. It also goes beyond text by extracting information from images, tables, and captions.

One of the crucial tasks in academic search is to identify key citations. It is a direct indicator of the quality of a research paper. Not all citations have the same weight. Semantic Scholar makes an intelligent judgment and checks which cited paper is more relevant or how has the paper contributed to further research. Artificial intelligence works like a high-quality filter and helps avoid citation clutter.

Use Both Google Scholar and Semantic Scholar

Semantic Scholar is still in the shadows of Google Scholar. A little more than 10 million research papers restricted to computer science and neuroscience pales in comparison. Plus, Google Scholar can also search in multiple languages across broad subject areas.

But its goal is to be a good alternative to Google Scholar and expand its reach even further soon.

 Source: This article was published makeuseof.com By Saikat Basu

Pretty much everyone uses Google to conduct online searches these days, but there are a few search operators that can be of great help for entrepreneurs. Use these simple Google search operators to boost your business’ exposure online.

Find Specific Document Types

The filetype operator helps you search for documents of a certain file type format. Simply place the desired keyword or phrase in front of the operator, and Google will only return results that match the specified file format.

Syntax: “keyword(s)” filetype:extension

The extension can be anything you need: doc, pdf, xls, ppt, and so on.

Example: “self-publishing tips” filetype:pdf

google filetype operator

How can the filetype operator help your business?

Businesses can promote themselves effectively by producing helpful reports and e-books that address their customers’ problems. These reports and e-books can then be distributed through a wide range of websites and online file upload sites like slideshare.net, scribd.com, and so on.

Often times, the download links to these reports can also be sent to niche-specific influencers through social media and email; if your reports are really good, they may choose to share them with their blog readers, fans and followers, significantly boosting your website’s exposure.

When people download your e-book or report, they should get the information that they were looking for; however, the report should be written in such a way that the reader is enticed to click your website link for more information, a free trial, or further assistance.

When properly written, a free e-book or report helps build your online business’ niche credibility, and can quickly help you become an authority in your industry.

Since most online niches are highly competitive, you need all the help you can get. By creating high quality, niche related e-books and guides, you will rise above your competition.

These reports help you engage your customers and message them directly; you will have their undivided attention while they are reading the e-book.

Power Tip: Make a list with your top competitors’ reports. Use the filetype Google search operator to find authoritative websites that have published those reports, and then contact their webmasters, asking them to publish your free reports as well.

Use Explicit Phrases

Surrounding a word or a group of words with quotation marks helps you find explicit mentions of the word(s).

Syntax: “keyword(s)”

Example: “self-publishing guide”

The Google search in the example above will return pages that explicitly contain the “self-publishing guide” group of words in their title or in the article body.

google explicit phrases

How does this operator help entrepreneurs?

You work hard to get your online business noticed. You have probably written some good quality articles, in an effort to spread the word about your business.

You might have even established social media accounts at the top sites, in an effort to engage your site visitors and potential audience members.

You might have even gone so far as to contact other websites in your niche, asking them to publish your fantastic articles, or content that mentions your website and links back to your website.

You might have even sent out lots of targeted press releases.

All your promotional efforts might have resulted in a few backlinks and a few website visits. However, some of the mentions your brand has gotten online are not linking back to your website.

This is a wasted website traffic opportunity.

You can use the explicit phrase Google search operator to RECLAIM all mentions of your brand online.

Whether people are talking about your brand in a blog post or on a forum somewhere, when you use this search operator, you will find the mention, and then you can ask the bloggers that have mentioned your company to also include a link to your site.

This helps your website get better rankings and receive more targeted visitors, boosting your online business’ profits.

It is important to understand that search engines rank your site based on the quality and quantity of backlinks. Use the explicit phrase search operator to turn those brand mentions into backlinks to your website, so that you can get more website traffic from search engines.

Since people are already mentioning your brand, you should make these mentions work for you by reclaiming them and turning them into live links.

Perform Site-Specific Searches

This operator searches a particular website for content that mentions a specific word or a group of words.

Syntax: “keyword(s)” site:domain

Example: “guest post” site:copyblogger.com

site specific searches

Why use this?

One of the most effective ways to get search engine traffic for your online business is through guest posts on authoritative sites in your niche.

While it is fairly easy to come up with a list of websites that are respected and / or authoritative in your niche, it can be harder to find out if they are interested in posting other people’s content.

The site Google search operator will help you determine if a particular website is interested in guest posts, for example.

The same operator will help you identify if that particular website has already covered certain topics; you want to focus your energy on creating 100% unique content. It’s a simple method that allows you to increase the chances of getting your guest post article accepted and published.

Get Creative with the Wildcard Operator

This operator helps you find content that includes the specified keyword(s) and other words or phrases. In a nutshell, the wildcard operator helps you find content that is related to your keyword(s).

Syntax: keyword(s) * keyword(s)

Example: small business * report

In this case, the wildcard operator symbol will be replaced with various words or groups of words. For laser-targeted results, combine the wildcard and the explicit phrases (quotes) operators.

Example: “small business * report”

google wildcard operator

But how can this Google search operator help?

First of all, it allows you to come up with various ideas for your own reports, and can even provide new product ideas.

Then, it will help you discover the competitors’ top website pages that address a certain topic. Go through each page, writing down their great ideas, and then write even better content pieces, which provide even more value for the reader.

top competitor topics

Search Results Exclusions

This operator prevents the pages that contain the excluded words (specified by you) from showing up in Google’s search results. It allows you to find content pages that include your target keywords or phrases, but don’t contain the unwanted keywords or phrases.

Syntax: keyword(s) –unwanted word(s)

Let us pretend that you plan to write and publish a book, but you aren’t interested in publishing for Kindle; in this case, you would use a search string like the one below:

“self-publishing guide” –kindle

search exclusions

How does this Google search operator help entrepreneurs?

The example above shows how easily it is to exclude a specific brand, product or service from the search results pages. Use this search operator to determine which national or international suppliers haven’t signed contracts with your local competitors, for example. Then, get in touch with them and become their reseller.

As an example, if your competitor’s name is Kemykals, Inc. and you are a paint importer, you would use a search string like this:

“paint suppliers” -kemykals

The Cached Content Operator

This operator helps you view unavailable content using Google’s caching technology. It is a well-known fact that many sites ‘disappear’ for days, weeks or even months due to domain or hosting fee non-payments, legal issues, and a wide variety of other problems.

Often times, the website you are interested in is just temporarily offline, but you need to access its content right now. The good news is that Google’s cache operator makes all of this possible.

Syntax: cache:domain

Example: cache:google.com

google cache operator

List Your Business on Wikipedia

This combination of operators finds pages on Wikipedia which have citations that go to a dead link.

Syntax: site:wikipedia.org keyword(s) “dead link”

Example: site:wikipedia.org self-publishing “dead link”

wikipedia links

Explore Google’s search results, find a relevant, niche related dead link on the page, and then create a fantastic resource page that can serve as a replacement for the dead link.

wikipedia broken link building

Use WayBackMachine to see an actual copy of the dead resource page, and then update and improve it. Add more content, videos, infographics, etc to make it better.

Resist the temptation to simply copy / paste the content of the dead resource on your website; this may get you into trouble.

Don’t forget that your resource shouldn’t be promotional at all; if it adds value to the Wikipedia page, you can add its link to the target page using a free Wikipedia account and it will stick.

Bonus Tip for SEOs: input the dead link url into a backlinks discovery tool, and then notify the webmasters that were linking to it that the old resource is dead, but you have got the perfect replacement for them – your great resource page. It’s a quick, and yet very effective way of getting niche related, powerful backlinks.

Remove Results from Specific Domains

This minus operator removes results from a specific website.

Syntax: keyword(s) -domain

Example: kindle -amazon.com

google exclusion operator

Why use the search exclusion operator?

First of all, you want to keep an eye on your competitors. What are people saying about them? How often do they send out press releases?

A Google search like the one below will reveal all your competitor’s brand mentions, excluding the ones that come from their own site.

kemykals –kemykals.com

Here’s another idea: if you are doing research for your blog posts, reports, and so on, the last thing you want to do is waste your time manually filtering results from low-quality sites with tons of junk pages.

If you know that a particular website publishes useless, low quality articles, for example, you can exclude it from the search results pages right off the bat.

Find Highly Targeted Web Pages

This allintitle operator returns website pages that include all the specified keywords in their titles.

Syntax: allintitle:keywords(s)

Example: allintitle:self-publishing tips

allintitle operator

How to use the allintitle operator?

The web is constantly growing, and this means that the number of search results is growing each day. How can business owners keep up with the latest industry news, for example, when they have to go through tens or hundreds of search results in order to find the good stuff?

Fortunately, allintitle allows you to find highly relevant resources; if a blogger has taken the time to name his or her page “Self-Publishing Tips and Resources”, then that page should contain self-publishing tips and resources, right?

You are probably running a business in an industry where people maintain niche-specific directories, which are extremely valuable, because they can send qualified website traffic. Here is an example that allows you to find directories in the self-publishing niche:

allintitle:self publishing directory

Discover Related Websites

The related operator helps you find websites that are related to the specified domain.

Syntax: related:www.domain.com

Example: related:www.cnn.com

related operator

How to use this search operator?

If you have a tough time finding industry-related websites for partnerships, outreach and backlink building purposes, this search operator will help you tap into Google’s ability of discovering related sites.

Use this operator to find websites that are in the same niche or content category, starting with a website that you already know is relevant.

Basically, you will only need to start with one ‘seed’ website; the related search operator will help you discover dozens of similar sites. Then, use the operator again, in conjunction with each one of the newly discovered sites, and you will quickly end up having a list of hundreds of industry-related websites.

Use these related sites to boost website traffic and build backlinks. Contact their owners, asking them if they are interested in posting your high quality content, or even asking to interview them on your blog.

When you interview site owners, they will often times link back to your website, or at least mention the interview url on Twitter or other social media platforms.

These are the most important Google search operators that can boost your business’ profitability. Use them creatively and you will quickly be able to learn from, and then dominate your competitors.

 Source: This article was published randombyte.com

With over one billion and two hundred websites online now, the Internet is rapidly transforming into an overcrowded place where people can basically find everything they need if they learn how to search. It’s brimming with a huge quantity of information and services that could be of use to literally all types of searchers.

According to SmartInsights, Google now processes more than 4,464,000,000 searches per day worldwide, which is almost four and a half billion, to put it in words.

And that’s just Google alone.

What about the other engines? What about Bing and Baidu?

The above-mentioned statistics underline modern society’s dependence on the World Wide Web. The number of internet users is continuously increasing, at an unfathomable rate. But despite these impressive findings, things still aren’t all that great for either engines or users.

Most of these recorded searches lead nowhere.

Dead End.jpg

Finding what and whom they’re searching for via Google is still difficult for most users. Even for more experienced ones, when their queries are more specific.

Even though the world’s most popular search engine is working hard on improving its search algorithm, the general public is still struggling with their searches. Personalization, location, customization, and depth of data has helped Google understand the basic intent of average users. But, despite these improvements, people still seem to be losing their ability to conduct advanced searches.

Navigating the Web efficiently and effectively is critical for most business professions today.

Especially for search marketers who do a lot of link building.

Link building is a crucial part of every intelligent SEO strategy. It’s a continuous process that just cannot be avoided. If you want to drive some traffic to your site or improve its exposure in search – you’ll need to create a lot of contextual backlinks to the site, relevant to your brand and business.

Having in mind that the Internet is such a big place, you cannot just type in the words “marketing blog” and expect the engine to provide an infinite and neatly organized list of all the relevant sites from which you could get links. Even though Google’s Hummingbird update has helped a lot of users with complex searches, it’s still not magic. If you want to succeed in this department, you need to do a lot of digging from various angles.

what can do.jpg

So What Can You Do?

First and foremost, you can automate the entire process by using a tool like Dibz. This prospecting utility can help you crawl the entire Web and find relevant prospects in record time, which you can later implement in your growth strategy. Secondly, you can actually learn how search works and what tricks can help you find specific results without being forced to dig through all the pages in Google’s SERP for broader keywords.

Google now has the ability to understand the context and provide power-searchers with exactly what they need from it. Becoming a power-searcher is of great importance for everyone who works in marketing because locating quality targets and following up on what your competitors are doing is the cornerstone of every successful digital marketing strategy.

Becoming a power-searcher is not really that hard. All you need to do is learn how to successfully communicate the intent of your searches to the engine.

search.jpg

Types of Google Search Parameters

While most experienced prospectors are probably already comfortable with advanced search operators, there is yet another way you can specify your queries, ensuring you’ll reach your desired results in as few steps as possible. Details on the particular You can find a list of Google Search parameters here,you can add to the search query string are to follow,  this section post is just supposed to illustrate how they can save you time; what syntax they use, and which can be combined.

Before we get into all of this, you might want to know what you stand to gain; what it is that you can do this way by directly manipulating the Google search URL string and that you couldn’tachieve through advanced search, search tools, or operator enhanced queries.

The truth is, it depends.

Performing a search this way can be more complicated than simply relying on an advanced operator. Sure, it does come with its benefits, most of them having to do with instances when you have to perform a similar, operator modified search numerous times, with only slight variations, but it also has its drawbacks.

For instance, you can’t get Omnibox suggestions with a custom Google search engine. A lot of people rely on those suggestions for keyword or topic research – you provide a couple of terms and Google itself tells you what they are most commonly combined with, i.e. you get a general idea regarding the current popularity of queries containing them, as well as terms frequently accompanying them.

So, if you begin typing “link prospecting” into the Omnibox, which is using a search engine you’ve specified, you won’t get the drop-down displaying popular related searches (in our case, link prospecting services, link prospecting tools, link prospecting methods).

The only way to objectively assess whether taking the time to compose strings of this kind is worth it, is to actually try and do it for specific tasks.

Example:

You need to search a particular site for a wide set of terms, and you only want results from the previous week. A combination of site:operator and an adjustment in the “Search tools” section should get you what you need for one term, but if you need to do this often, you’re likely to run into at least two problems:

  • You’ll have to specify search details when performing one on a later date.
  • Google gets defensive when they register too much interest on your part, especially interest involving advanced operators, which results in the beloved captcha, requiring you to prove your humanity by performing a simple, repetitive, and ironically mechanical action of checking the box.

dead.jpg

By composing query search strings with relevant Google search parameters and adding them as a new search engine into Chrome (the only browser we have tested this with), you can avoid the first problem and at least alleviate the second, making prospecting faster and simpler, but at the same time more precise. The modified Google search engine URL string will serve as a template detailed query that you only need a moment to invoke.  

Here’s a brief guide on how to do this:

Chrome gives you the option to manage the search engines you are using. You can do so either from Chrome settings or by right-clicking the address bar and selecting “Edit search engines”.

More likely than not, Google is your current default search engine. What you want to do is create a new Google search URL string that will already include all your specifiers, and that you can either designate as the new default search engine (some of the search strings won’t respond properly if you do it this way, but it’s a great time-saver with those that do); or invoke the shortcut you’ve specified when adding this SE (the ‘keyword’ segment in the ‘Add search engine’ interface) by typing it in the search bar, and hitting ‘Tab’. For simplicity’s sake, make this keyword as short and easy to type as possible.

Google-search-parameter-link-prospecting-dibz-2.png

The first segment of this window is reserved for the SE name you want to use, and is of no importance, so you may just as well make it descriptive enough not to have to rummage around looking for the appropriate one every time you do this. This only leaves the final, and trickiest part, the search string itself.

So, let’s assume you want to use Google.com (you could use any of the alternative TLDs, but with the recent changes in how results are served, this might not make too much of a difference).

The most basic Google search URL string looks like this:

http://www.google.com/search?q=%s with the “%s” part serving as a placeholder for the query to come. Most search parameters can be affixed to this string simply by adding ‘&’ after the basic string, followed by the desired parameter. 

Google-search.png

For instance, you want to be able to search Wikipedia for pages that are less than a week old and that contain your desired keywords. Normally you would do this through a combination of site: operator and specify the date in search tools, however, by adding the parameters:

&as_sitesearch=wikipedia.org

 to limit the search to Wikipedia, and

&as_qdr=w

to limit the results to the previous week, and adding the finalized string:

http://www.google.com/search?q=%s&as_sitesearch=wikipedia.org&as_qdr=w

as a search engine, you can perform this complex search in no time.

Google-search-parameter-link-prospecting-dibz-1 (1).png

When it comes to how you can combine the Google search parameters into viable strings, the rules are pretty much the same as with their equivalent operators.

So, just like you can use inurl:,site:and other similar operators together, you can also combine their parameter equivalents.

Using the same analogy, operators like link:requested:allintitle: that need to stand alone can’t be joined in the string by other parameters, except those that have to do more with the way results are displayed than the way they are selected.

In plain English – while you can combine the allintitle: parameter with the one determining the number of results shown in SERP, you can’t combine it with those that would result in you being shown a different set of results, like, for instance inurl:.

Closing Words

Thank you for taking the time to read this article. Knowing how to build and edit your own search strings can be very useful when digging for specific information on the Web. Mastering these parameters will surely take your link prospecting game to the next level, so it’s best that you read this article at least a few more times and test every one of these strings yourself.

Source: This article was published dibz.me

It’s powerful, it’s shiny, and everyone wants one, including thieves and hackers. Your MacBook holds your world: work files, music, photos, videos, and a lot of other stuff you care about, but is your MacBook safe and protected from harm?  Let’s take a look at 5 MacBook Security Tips you use to make your MacBook an impenetrable and unstealable mobile data fortress:

1. LoJack Your Mac Now So You Can Recover it After it’s Been Stolen

We’ve all heard about the iPhone and the Find My iPhone app, where users of Apple’s MobileMe service can track down their lost or stolen iPhone via a website by leveraging the iPhone’s location awareness capabilities.

 That’s great for iPhones, but what about your MacBook? Is there an app for that? Yes, there is! 

For a yearly subscription fee, Absolute Software’s LoJack for Laptops software will provide both data security and theft recovery services for your MacBook.  The software starts at $35.99 and is available in 1-3 year subscription plans.  LoJack integrates at the BIOS firmware level, so a thief who thinks that just wiping the hard drive of your stolen computer will make it untraceable is in for a real surprise when he connects to the net and LoJack starts broadcasting the location of your MacBook, without him even knowing it.  Knock, knock!  Who’s there?  It’s not housekeeping!

There is no guarantee that you will get your shiny MacBook back, but the odds are greatly improved if you have LoJack installed versus if you don’t.  According to their website, Absolute Software’s Theft Recovery Team averages about 90 laptop recoveries per week.

2. Enable your MacBook’s OS X Security Features (Because Apple Didn’t)

The Mac operating system, known as OS X, has some great security features that are available to the user. The main problem is that while the features are installed, they are not usually enabled by default. Users must enable these security features on their own.

 Here are the basic settings that you should configure to make your MacBook more secure:

Disable Automatic Login and Set a System Password

While it’s convenient not to have to enter your password every time you boot up your computer, or when the screensaver kicks in, you might as well leave the front door to your house wide open because your MacBook is now an all-you-can-eat data buffet for the guy who just stole it. With one click of a checkbox and the creation of a strong password, you can enable this feature and put another roadblock in the hacker or thief’s path.

Enable OS X’s FileVault Encryption

Your MacBook just got stolen but you put a password on your account so your data is safe, right? Wrong!

Most hackers and data thieves will just pull the hard drive out of your MacBook and hook it to another computer using an IDE/SATA to USB cable. Their computer will read your MacBook’s drive just like any other DVD or USB drive plugged into it. They won’t need an account or password to access your data because they have bypassed the operating system’s built-in file security. They now have direct access to your files regardless of who is logged in. 

The easiest way to prevent this is to enable file encryption using OSX’s built-in FileVault tool.

FileVault encrypts and decrypts files associated with your profile on the fly using a password that you set. It sounds complicated, but everything happens in the background so you don’t even know anything is going on. Meanwhile, your data is being protected so unless they have the password the data is unreadable and useless to thieves even if they take the drive out and hook it to another computer.

For stronger, whole disk encryption with advanced features, check out TrueCrypt, a free, open source file, and disk encryption tool.

Turn on Your Mac’s Built-in Firewall

The built-in OS X Firewall will thwart most hacker’s attempts to break into your MacBook from the Internet.

It’s very easy to setup. Once enabled, the Firewall will block malicious inbound network connections and regulates outbound traffic as well. Applications must ask permission from you (via a pop-up box) before they attempt an outbound connection. You can grant or deny access on a temporary or permanent basis as you see fit.  

We have detailed, step--by-step guidance on how to Enable OS X's Security Features

All of the security features mentioned here can be accessed by clicking on the Security icon in the OS X System Preferences window

3. Install Patches? We Don’t Need no Stinking Patches! (yes we do)

The exploit/patch cat and mouse game are alive and well. Hackers find a weakness in an application and develop an exploit. The application’s developer addresses the vulnerability and releases a patch to fix it.  Users install the patch and the circle of life continues.

Mac OS X will automatically check for Apple-branded software updates on a regular basis and will often prompt you to download and install them. Many 3rd party software packages such as Microsoft Office have their own software update app that will periodically check to see if there are any patches available. Other applications have a manual “Check for Updates” feature often located in the Help menu. It is a good idea to perform or schedule an update check on at least a weekly basis for your most used applications so that you aren’t as vulnerable to software-based exploits.

4. Lock it Down. Literally. 

If someone wants to steal your computer bad enough they are going to, no matter how many layers of defense you put up.

 Your goal should be to make it as difficult as possible for a thief to steal your MacBook.  You want them to become discouraged enough to move on to easier targets. 

The Kensington Lock, which has been around for decades, is a security device for physically connecting your laptop with a steel cable loop to a large piece of furniture or some other object that is not easily moved.  Every MacBook has a Kensington Security Slot, also know as a K-Slot.  The K-Slot will accept a Kensington-type lock. On newer MacBooks, the K-Slot is located to the right of the headphone jack on the left side of the device.  

Can these locks be picked?  Yes.  Can the cable be cut with the right tools?  Yes. The important thing is that the lock will deter the casual theft of opportunity.  A would-be thief who breaks out his lock picking kit and Jaws of Life wire cutters in the Library to steal your MacBook will likely arouse more suspicion than if he just walked away with the laptop sitting next to yours that wasn’t tethered to a magazine rack. 

The basic Kensington Lock comes in many varieties, costs about $25, and is widely available at most office supply stores.

5. Protect Your Mac’s Gooey Center With a Hard-shell Configuration

If you are really serious about security and want to delve way down deep into your settings to make sure your Mac’s security is as bulletproof as possible, then surf on over to the Apple support website and download the OS X security configuration guides. These well put together documents detail all the settings that are available to lock down every aspect of the OS to make it as secure as possible.

Just be careful that you balance security with usability. You don’t want to lock your MacBook up so tight that you can’t get into it yourself.

Source: This article was published lifewire.com By Andy O'Donnell

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