Christina Battons

Christina Battons

(Image Credits: pexels.com)

One of the biggest flaws of freelance is that you need to look for new clients all the time. Wouldn’t it be easier to just make the clients come to you instead of looking for them?

Probably you’ll answer «yes» to that. The good news is that it’s actually possible - but only if you learn how to use social media for your business promotion. Building an online presence might seem like an extra work at the moment, but it benefits you a lot in the long run - as you get noticed more often, the clients find you easier. Looks simple, doesn’t it?

But how one should build this online presence the right way? Here are 7 tips that could help you do so.

  1. All social media matter

You might think that LinkedIn is the most powerful business promotion tool - it’s business- and career-related, after all. Or you might consider Facebook to be your primary - and often the only - social media for content sharing. But actually all social media count. And even if you do have a certain preference, this still doesn’t mean that your clients (or potential clients) share it.

That’s why the more social media you’re present on (and post regularly as well), the better it is for you. Of course, these days there are plenty of social media and new ones keep appearing each day, but you don’t need to register literally on every on them. Creating and maintaining accounts on the biggest social media like Facebook, Twitter, LinkedIn, and Instagram would be enough.

  1. Include links to posts from others in your content

There are two main reasons to do so. First, linking to someone else’s content could add value to your own one (if the content you link to is related to the topic of your post and is informative enough). Second, if you link to other writers they might return the favor and link to you as well.

Moreover, you can link to your clients as well, promoting them more. This way you’ll look even more appealing to the potential clients, not even saying that your existing ones could return the favor too.

  1. Know the one-in-seven rule

Sure, when you’re writing content to promote your freelance business and attract new clients, the thought of making all this content promotional might sound very appealing to you. However, you should know about the one-in-seven rule: if you write seven posts, only one of them should be promotional.

This is important for a simple reason: people usually read content because they want to benefit from it. While hiring a freelance writer might indeed be beneficial for many, that shouldn’t be the main reason and the main information in all of your posts. Leave the main promotion to one of the seven and make the remaining six ones informative and beneficial to your target audience. For example, if you do academic writing, you can write posts about topics for cause and effect essay, the organization of the research process, and so on.

Of course, this doesn’t mean that you cannot include any promotional lines into one of these posts - just be sure that most of the posts aren't about it as well as these lines pair with good content.

  1. Remember that your content should align with your message

There are plenty of posts that attract attention and you probably stumbled upon them often. It isn’t surprising that under these circumstances it might be tempting to start writing such posts as well. However, if you’re writing to promote your business, you should pick the topics very carefully.

The thing is that while some posts do attract a lot of attention and cause a strong emotional reaction in many people, this reaction isn’t often a positive one. Some of the viral posts become viral not because they’re funny or informative but because many people become offended with their content. You should always keep this in mind if you don’t want to ruin your reputation accidentally.

You might not have a clear brand image at the moment but you will have it someday - and you probably want to look serious and professional even now. So before coming up with new topics and publishing new content, you should think if this content would align with your message or not.

  1. The frequency of posting matters a lot

However, this frequency often depends on the type of content you’re sharing. If your blog is dedicated to your work only and most of the content is work-related updates, then the frequency doesn’t matter much. If you post news, then you should publish them as soon as you can - otherwise, they’ll lose their value. If you run a regular blog, then updating a couple of times a week or even once a week would be enough - of course, as long as you update on the same day.

In most cases, it’s the consistency that matters the most. You can experiment with the frequency but still make sure that you stick to your own schedule.

  1. Don’t simply copy and paste

It’s not only social media sharing that’s important - it’s the approach to that sharing that matters as well. You can share your content on all social media using similar message - but if you use one message for all social media, this won’t be effective. Instead of looking sincere, you risk looking lazy or like you don’t care much about your audience.

Moreover, one message works differently for every social media. For example, when it comes to Twitter, your message should be short - but it needs to be catchy at the same time. When it comes to Facebook, however, you can write more and use a different tone.

So don’t copy and paste when it comes to writing messages for social media - instead, try to come up with different ones that would reflect the tone of each network.

  1. Not only popular content matters

Some types of content don’t get many shares and likes - for example, notifications, charity posts, testimonials, etc. However, this doesn’t mean you shouldn’t write them at all.

Keep in mind that while such posts might not bring you a lot of new followers and shares, they still could help you establish your validity in the market. And building your image and authority is just as important as building up an audience and attracting new clients.

Learning how to make the most out of social media promotion is a process. It could bring you the result soon enough or it could take some time to master. Either way, if you continue expanding your social media presence and learning how to do it right, you will definitely succeed.

Author Bio: Christina Battons is a creative writer and content strategist from LA. I am a graduate of the University of Southern California. Currently, I write for various sites like Eliteessaywriters.com or similar. My posts address the topics about self-education, writing, motivation, professional development. In my spare time, I prefer to read novels and crime thriller stories. Feel free to follow me on Twitter.

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