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Clara Johnson

Clara Johnson

Late last week, Google started testing mobile-first index. Publishing Editorial Search Engine Land has prepared a list of common questions about this change and the responses to them.

What will change after the launch of mobile-first index?

Google wants to search the index meet the needs of the majority of its members. Currently, the owners of mobile devices.

search engine index is a collection of pages / documents that are indexed by robots.Previously, Google has scanned the Internet in terms of desktop browser now it will do so from the standpoint of its mobile browser.

What if I do not have a mobile website?

In Google claim that do not worry. The search engine will continue to index the desktop version.

If there are two versions - mobile and desktop - make sure that the content and links to them are the same. This is to ensure that Google ranked mobile site as well as an earlier desktop.

The mobile version of the content is less than the desktop. Do I need to worry?

Probably yes. In Google said that ranking algorithms will evaluate the relevance of the mobile site. Consequently, the search engine will only see the version where there is less content.

That's why Google advises to use an adaptive approach in which the contents of the pages on the desktop and mobile versions of the same.

What about the content hidden beneath the tabs?

On the desktop site content hidden beneath the tabs, links, and "accordion" getting lighter and could be ignored by the ranking algorithms. After starting the mobile-first index mobile sites such content will receive full weight.

As the launch of the new index will affect Google rankings?

Google spokesman Gary Ilsh and Paul Haar  believe that the launch of mobile-first index does not affect the ranking. In fact, they want its influence was minimal. At the same time, they note that it is too early to talk about it.

When the mobile-first index to be launched for everyone?

Google said that now mobile-first index is tested on a limited sample of users. The official launch date was not specified. It is expected that testing will take several months.

Will it mobile-friendly content advantage in the rankings?

Previously, Google representatives have warned that the content is not optimized for viewing on mobile devices, will not rank as well. After starting the mobile-first index, this situation will continue.

Now desktop content is indexed, and is used to display search results in both mobile and desktop users. Then, a special mobile-friendly algorithm increases in delivery content optimized for mobile devices. Content that is not optimized for mobile viewing, gets a lower position in the search results.

Source : searchengines

Tuesday, 01 November 2016 15:42

Who Won at The 2016 US Search Awards?

For the last week, about half of the SEJ Team has been in Vegas for Pubcon 2016. It was a fantastic experience filled with learning, networking, and events. This is honestly my favorite event of Pubcon week. Everyone gets a little (or a lot) dressed up and just has a good time.

This year’s event was held a Caesar’s Palace, right on the Las Vegas Strip. The event included a cocktail hour with open bar, followed by dinner, which was delicious, the awards ceremony, and then more networking.10 2016 2317

The Photo Booth (Yes, Really)

Dinner is tasty, the open bar is amazing, the ice sculpture vodka luge is always impressive, but my favorite part of the evening is getting in the photo booth with the SEJ team.photobooth1photobooth2

SEJ is a fully remote team, so I truly believe this opportunity to get to know each other and be a little silly is an important part of developing a strong team dynamic.

Networking

Each year, this event is paired with Pubcon in Las Vegas, which means attendees of the US Search Awards include some of the top influencers in our industry. Before and after the event I had a great time networking and meeting people I only work with online. I also managed to score a new Marketing Nerds podcast guest, which was one of my goals for the week!

I have to admit; networking doesn’t come particularly natural to me. Luckily, last week’s podcast was on just that. Listening to Kelsey, Debbie, and Amanda’s episode on the flight over was super helpful. If you struggle to network, I highly recommend their episode titled “How to Network Like a Boss”10 2016 2248

2016 US Search Awards Winners

There are dozens of categories from PPC to search to content marketing. Here is a rundown of a few of the winners.

Best Use Of Search > Retail

Point It & Microsoft Store – Surprise Product Launch

Best Use Of Search > Finance

Catalyst & HSBC – Driving Deposit Growth Through Search

Best Local Campaign

Wordstream & Firstline Locksmiths – Locking Up The Local Serp

Best Use Of Search > Travel / Leisure

Wordstream & Insightcuba – Setting Sail For New Travel Markets

Best SEO Software Suite

Searchmetrics

Best Low Budget Campaign

Bmc Software – Itil Guide SEO Campaign

Best PPC Campaign

Nebo – Nebos Gsma Mobile World Congress 2016 Paid Media Campaign

Best SEO Campaign

Go Fish Digital – Mining For Seo Wins Against The Biggest Jewelry Companies On Earth

Best Use Of Content Marketing

Go Fish Digital & 1776 – Innovation That Matters 2016 Data Campaign

Best In-house Team

Milliporesigma Digital Acquisition Marketing Team

Best Small PPC Agency

Salesx, Inc

Best Large PPC Agency

Point It

Best Small SEO Agency

Go Fish Digital

Best Large SEO Agency

Stone Temple Consulting

Young Search Professional

Erika Schmidt, Digital Strategist & PPC Warrior, Intuitive Digital

Mitch Larson, Ad Operations Analyst, Aimclear

US Search Personality

Eric Enge, President, Stone Temple Consulting

Lifetime Achievement Award

Brett Tabke

Source : searchenginejournal

Monday, 31 October 2016 12:55

How to make big bucks hunting cyber bugs

This month the US government is launching its first-ever bug bounty programme - a 20-day scheme for cybersecurity savvy citizens to have a go at finding flaws in the Department of Defense's public websites before the illegal hackers do.

There is a $150,000 (£106,000) pot for rewarding the finders of significant bugs.

Unauthorised hacks make headlines and can have catastrophic consequences for the organisation that suffers a breach, so many seek to crowdsource their security in addition to employing their own in-house experts, offering financial rewards - known as bounties - as an incentive.

Bugs are officially big business.Uber

Last month Uber announced that it too was entering the bug bounty arena with a scheme of its own, while firms like Facebook and Microsoft have been running them for years.

Microsoft's top reward is currently up to $100,000 (£70,699) for "truly novel exploitation techniques against protections built into the latest version of our operating system" - or anything that bypasses all the security systems on the Windows platform.

Generally a bug bounty programme will pay a reward based on how significant the find is.

Facebook has so far paid out nearly $1m in bounties but the average pay-out in 2015 was $1,782 per bug - and its most prolific bug hunters were in India, Egypt, and Trinidad and Tobago, the social network says.

Job opportunities

"By having bug bounty programmes, companies make sure the best hackers look at their code," says computer scientist Gianluca Stringhini, assistant professor at University College London.

"The more eyes look at the programme, the more bugs they find.

It's also a way for these companies to identify talent."

There's no doubt that if you're a successful part-time bug hunter you might even get a job out of it - security researcher Chris Vickery got his current role after doing just that.

"When I found one of the databases of [software firm] MacKeeper, they turned around and said 'OK, we want to hire you to give us tips about data breaches'," he said.

"That was an awesome response."silhouette of man at laptop

So how do you go about it?

Belgian bug hunter Arne Swinnen is currently ranked number two in Facebook's so-called white hat hall of fame - a surprisingly long list of the people who have helped it make its various platforms more secure by finding and telling it about vunerabilities before the cybercriminals exploit them.

Mr Swinnen has a day job but in his spare time has netted around $15,000 (£10,604) finding system weaknesses in the last few months.

"Some bugs that I've found they took me a couple of days, others only take five minutes. My biggest bug so far got me $2,500 (£1,767) and only cost me five minutes of my time."

He started out by looking at Facebook-owned Instagram after researching bugs online and identifying that fewer bug bounty hunters appeared to have it in mind.

"I looked to see what it had - website, mobile apps - I looked at their functionalities, and then started to look for vulnerabilities," he explains.bug bounty hunter Arne Swinnen

Mr Swinnen admits it isn't exactly his girlfriend's idea of a holiday - but it can be lucrative.

"It's my hobby, I like hunting, if you find something it's really a thrill," he told the BBC.

Right side of the law

Of course many companies without designated schemes will generally be appreciative of some security support. There are a few issues to be aware of though if you plan to fish in the wild, as it were - not least that unauthorised access of a system is illegal in many countries.

"In the UK, under the Computer Misuse Act, unauthorised access is a criminal offence - even if the door is wide open," says cybersecurity expert Prof Alan Woodward from Surrey University.

"You have to understand the law and how far you can push it. You also need to understand how the industry works because there are what you might think of as best practice [guidelines] - it's what responsible disclosure is all about."Old Bailey scales of justice

Prof Woodward also warns about the responsibilities associated with handling any data you might find floating around, that perhaps isn't as encrypted or secure as it should be

"You have a duty of care to whoever that data belongs to or is about," he adds.

"Some hackers perhaps feel they are above that but they are not.

"You have to be careful, it is a minefield - there is a fine line between probing for vulnerabilities and unauthorised access."

Stay alert

It is also a minefield for companies, especially small businesses who may well lack both the expertise and the resources to manage this global army of white hats - and the hackers hot on their heels.

"In general the problem is that when someone designs a programme they expect the user to play nicely.

"But an attacker could present an input that nobody thought about and that could make the programme play completely differently," says Gianluca Stringhini.

His basic advice to all firms is simple.

"Keep up with the news, see what new attacks are out there, make sure that whenever a new vulnerability is disclosed they update their systems - and keep an eye for general weird activity," he says.

Members of staff should also take note, he adds.

"You have systems you might develop but they might have holes - system administrators need to keep that in mind but so do end users, their data may not be safe."

Source : bbc

The crux of the problem many people have with Mark Zuckerberg‘s Free Basics is the effect it could have on the poor. The plan provides people in many developing countries free access to a curated list of websites, allowing limited use of things like online weather, reference, and (cough) social networking services. It’s a sort of charity-turned-scheme for world domination, seen as a bid to control the internet in developing economies by getting certain brands in early, and exploiting the lack of options in largely destitute populations. Sure, it seems nice to create limited Internet access where none existed before. But the potential for stagnation in the growing market and for exploitation of third-world populations is too much for some to bear.

In an era (and US election cycle) largely dominated by talk of a growing economic underclass here in the West, the idea of bringing this mentality home seems almost guaranteed to stir passions.Not only does Free Basics have the capacity to cause many of the same problems foreseen in India and around the world, but it opens the door to accusations the service sees North America as a similarly vulnerable market. There’s already one candidate for President who talks about the US becoming a “third-world country” — and these sorts of moves by the luminaries of Silicon Valley gives plenty of ammunition to people sympathetic to such rhetoric.

Mark Zuckerberg

The rumor, which comes from the Washington Post, says a Western Free Basics would focus on rural and low-income Americans who can’t afford decent internet service — either because the service is not inherently affordable, or because their income in low enough that they can’t afford even a reasonably priced connection. It would allow access to things like health, news, and job postings for free by creating partnerships between content providers and rural ISPs. The process of offering services for “free” in this way has come to be called “zero rating.” Its detractors are trying to lump it in with monopolies and other signs of an anti-competitive market.

Now, one of the steps Free Basics took in the wake of the enormous public backlash against its Eastern roll-out was to “open up” the program to third parties. This sort of fixes one of the problems, allowing entrants frozen out of the program to opt in so they too can compete for mindshare in this population. But it’s still the case only the most wealthy and established of players would be able to shoulder the financial burden posed by such a plan. Giving your product away for free is, after all, a luxury not everyone can afford.

internet org 3

Here the Internet.org logo is set against a picture of either a children from a developing Asian nation or a couple of West-coast hipsters.

Another issue is, in the West, even the poorest neighborhoods have at least some access to communications infrastructure you can’t necessarily rely upon in rural India. It’s less of a human rights issue to not own a computer when you can go apply for jobs on the computer at the library. Farmers have always been a sort of unofficial mascot for Free Basics, but here in North America farmers are generally quite sophisticated operators; they certainly don’t need Mark Zuckerberg to get the weather report.

So even as Western governments start to redefine internet access as a human right, we still find Free Basics has a less compelling raison d’être here than it does in some other parts of the world.

Mark Zuckerberg in front of Facebook logo sign

That is, the service seems to have a less coherent reason to exist for the public; for its partners, the advantage is still clear. The program does require an active data connection after all, and simply doesn’t count data from certain services against data caps — meaning even “free” customers are, in principle, customers still. Not only do you get to ensure your services stay at the top of these markets, reaching a portion of your potential users with far less competition, you also get to track the activity of a users who might not otherwise have been the focus of any comprehensive life-tracking at all.

The generational aspect to this issue is intriguing. Older people have dramatically slowedtheir internet adoption, in part because they find its insane proliferation of choice, often irrelevant choice, to be distracting and off-putting. Free Basics, then, serves to cut away the bother of a free, open market full of competitors in favor of a simple, curated toolbox. It’s a bit like the old America Online or CompuServe approach, but the simplicity is born of removing options rather than organizing them. Oddly, people seem to like that more: They know what they’re getting, and why. Even if the upshot is the same overly directed experience as an AOL, Free Basics feels more like you’ve made a choice to be restricted in that way. The idea is people feel not as though they’re being manipulated, but instead being empowered.

House1

Much of the future of the internet rests with these luminaries.

The Obama Administration is apparently in talks with Free Basics, and the White House could be looking at this as a way to deliver on its promise to prioritize online issues — a fact that makes this plan seem politically impossible. The majority of the ideological resistance to the idea is coming from the left, traditionally Democratic-leaning voters, and Obama will only be able to sway a portion of that group. Meanwhile, public and congressional opposition to any White House initiative should see to it that Republicans, who have historically been less concerned about internet freedom, will oppose it as well.

If Free Basics gets branded as both cyber-imperialism by the left and cyber-socialism by the right, it will have nowhere to go, and simply die in obscurity. The reverse, positive narrative — that Free Basics will be both a cyber-social safety net to the left and an example of the cyber-free market to the right — seems far less likely to materialize in the modern political climate.

The FCC is now facing calls to regulate against the zero rating. Large ISPs have been lobbying the regulatory body for years, as they look at the practice as a way to expand their dominance and increase revenue while getting to claim to be pursuing high-minded values and human rights.

Whether that’s a sincere motivation is almost beside the point, now.

Source : extremetech

NASA’s new one-stop shop in California will allow research and development of new small spacecraft systems. Be it scientific instruments or exploration sensors, the tiny machines can help study the environment and contribute to space exploration.

The small spacecraft systems can vary in size from a postage-small, (under an ounce) or up to the size of refrigerator (about 400 pounds). The Small Spacecraft Systems Virtual Institute (S3VI), which is being established at the Ames Research Center in Moffett Field, California, will leverage the growing small spacecraft community, according to the US space agency.

“NASA sees enormous benefits from investing in research and technology development in small spacecraft systems, such as propulsion, that will be essential in advancing the commercial space sector,” Steve Jurczyk, associate administrator for NASA’s Space

Technology Mission Directorate (STMD) said in a statement. “Over the past several years, NASA has increased the generation of new, innovative applications of small spacecraft, with several mission directorates using small spacecraft to meet their goals.”

spaceships.jpg

The research and development hub will promote innovation, identify emerging technologies and bring together industry, academia, private companies and other government agencies under NASA’s umbrella.

A study by the Rand Corporation titled ‘The Cosmos on a Shoestring’ said that small spacecraft systems offered NASA a way to maintain scientifically viable programs within tighter budgets. Small spacecraft are cheaper because of the new miniature technologies, which enables the agency to spread out mission risk. Unlike large missions, which often take a long time, with the smaller craft the agency can remains responsive to earth- and space-science communities.

“Small spacecraft fulfill important roles in earth science, astrophysics, space physics, and planetary science,” stated NASA.

The agency’s Space Technology Group began in 2011 and is currently using small spacecraft for a range of activities, such as “earth and space science measurements to help understand our environment; investigations of microgravity effects on organisms to enable the safe exploration of space; and robotic precursors to maximize the productive use of space.”

“The S3VI will provide the first one-stop shop for technical knowledge in the rapidly burgeoning small spacecraft technology fields,” said Jay Bookbinder, director of programs and projects at Ames. “This will result in more efficient development efforts, and enable smaller vendors to compete more effectively in this market.”

The institute S3VI portal will go live in early 2017 and will capture data on spacecraft activities and lessons learned, and identify collaboration opportunities and points of contacts at NASA.

Source : rt.com

The new workflow offers more access to features and functionality during the initial setup.

Bing Ads has updated the campaign creation workflow; it’s now designed to make it easier for advertisers to get campaigns set up and activated. Throughout the process, more options are available so you won’t have to go back and remember to update settings and options after a campaign is created. Performance estimates are also built in along the way to help inform your settings from the outset.

The new setup starts with the option of selecting a campaign goal or importing campaigns from Google, importing from a file or researching keywords.

bingads-newcampaign-creation.png

 

If you select a campaign goal, the options available will be tailored accordingly in the remaining setup steps. From the revised Campaign Settings screen, Bing Ads has added the option to copy settings from an existing campaign and has consolidated location targeting options to include radius targeting management, along with other location targeting.

In the updated stage of setting up ad groups and selecting keywords, Bing Ads will automatically group keywords together into proposed ad groups based on a website URL and/or keyword suggestion. The tool shows monthly search volume, average CPC and scale of competition for each keyword in this view. You can add, edit and remove keyword suggestions for multiple ad groups. (Keyword suggestions and estimates are not available yet in all countries or languages.)

bingads-newcampaign-keywordselection.png

 

The ads and extensions step follows. At this stage, Bing Ads now makes your library of extensions accessible and highlights ad extensions that seem to align with the marketing goal selected for the campaign. There are options to set up all available extensions in this view. You can also set up multiple ads at this stage instead of having to go back and add more after the campaign is set up.

The final step is to set a campaign budget at ad group bids. Bing Ads shows performance estimates for the ad groups based on the bids and campaign settings

bingads-newcampaign-budgetbids.jpg

Source : searchengineland

Saturday, 22 October 2016 15:25

10 Google search secrets

Everyone knows how to pop a search term into Google and hit the search button, but very few realize the true power of Google. In this short-but-revealing gallery, I uncover 10 little-known facets of Google that are guaranteed to make even the most astute searcher abetter searcher. A few of the topics I will be covering are how to search FTPs with Google; how to block sites from your search results; and how to search Google Docs. If you're an advanced Google search novice, that's okay! Just be sure to read the recommended articles beneath each description in this gallery and they'll turn you into a pro in no time. And now, without any further ado, here are 10 Google search secrets.

How to block unwanted search results

Are there any searches you regularly perform that, no matter how much you refine the search query, you find yourself having to wade through the same garbage sites each time? Luckily, you don't have to put up with that any longer! Simply visit this URL, add the sites you would like to block, then never again worry about seeing them pollute your search results! To note, you can only block a total of 500 sites, but I've yet to come even close to hitting that limit.

How to block unwanted search results

How to search Google docs

If you're a document hunter like me, then you would undoubtedly enjoy searching Google Docs. The only problem is, if you visit the main Google Docs URL, you can only search documents of your own, or documents that have been shared with you. Fortunately, however, there's a nice little workaround: site:docs.google.com

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become-an-internet-research-specialist

All you need to do at that point is enter the search terms you're interested in finding documents about and voila! For example, if you want to search for documents about Windows 7 on Google Docs, then you could try a query like this: site:docs.google.com "Windows 7"

How to search Google docs

How to search FTPs with Google!

You may be aware of the fact that Google indexes FTPs, but did you know you can prefix your search query with a little something that will show only results from FTPs? Until Google makes this an option (if they ever make it an option), here's how you do it with advanced operators:inurl:ftp -inurl:(http|https)

If you're interested in searching FTPs, I highly recommend reading my "Search ninja part 4: How to search FTPs with Google" post, where I dive deeper into this functionality and offer a couple of great FTP search engine alternatives!

How to search FTPs with Google!

Reverse image search: pure awesomeness

See the little camera icon to the left of the seach button in the image above? Go to the Google Images home pageand click that button. What you will see is a menu that asks you either for a URL or to upload an image. So, what good does that do you? Well, have you ever seen a tiny picture that you wanted to see full-size? Simply save that image or copy the URL to it, follow the prompt after you click that camera icon, then revel in the joy that is reverse image search!

That is just one of the many applications reverse image search is good for. Check out this post of mine, as well as the Google video below, for additional clarity and uses of reverse image search:

Reverse image search: pure awesomeness

How to view non-personalized search results

Tired of seeing search results that are filled with personal recommendations, auto-corrections, and more? Google quietly launched the "verbatim" tool a number of months ago to help you alleviate that. To use it, after you perform a search, on the left, you will see "More search tools." Click it and it will drop down to reveal the "verbatim" tool. Once you click "verbatim," your search results will refresh and yield unfiltered, uninfluenced search results. For more about the "verbatim" tool, click here to read Google's official announcement of it.

How to view non-personalized search results

 

How to quickly find a definition

Need to know the definition of a word? Simply head to Google and use the "define:" operator! For example, if you wanted a definition of ZDNet, you would search for the following: define:zdnet

Easy peasy, lemon squeezy!

How to quickly find a definition

How to view direct links in Google

One of my pet peeves with Google is that I can't just right-click on a link and choose "save target as." This is especially annoying when sifting through mountains of .ppt, .pdf, .doc,  and similar document/presentation filetypes. As such, I use a little trick with Firefox to allow me to quickly copy the full, direct link.

In the image above, you can see the title of the result that I have highlighted in addition to "oc" just beneath it. The trick is to start from where the "oc" is (which will be something other than "oc," if you're using a search result of your own) and highlight that one word plus the title of the search result. Then, you right-click on the word (noton the title of the search result) and select "View Selection Source" from the drop-down box. Firefox will take you straight to the section of code where the full link is displayed. You can then copy it and do with it whatever you so desire.

How to view direct links in Google

How to see results from just one site

Put simply, I find that Google knows most Web sites better than they know themselves. As such, I rarely ever use the built-in search functionality of a Web site. Instead, I opt for the site: advanced operator to filter results by the site I'm interested in searching, then follow it with the keywords I'm interseted in. For instance, if you want to search Microsoft's site for .pdf documents containing "Windows 7," you can simply run the following search query: site:microsoft.com filetype:pdf "Windows 7"

To note, Microsoft isn't the best example to give in this case, because they integrate their own Web search engine (Bing) to provide search functionality, as opposed to some small-time custom search built into only their site. Even so, the point remains!

How to see results from just one site

How to find educational documents and more

How often do you use the Internet to educate yourself? For me, the answer is "frequently." As such, one little trick I've come up with to dig up some great educational content is to search .edu domains (which belong to educational establishments). Let's say you're interested in learning about C++ programming and you would like to see "Introduction to C++" types of documents/presentations. All you have to do is perform a search query similar to the following: site:edu intitle:"Introduction to C++" filetype:pdf

Don't forget that there are many document/presentation file types you can search for as well! A variation of the search query above, to include additional file types, is as follows: site:edu intitle:"Introduction to C++" filetype:pdf | filetype:ppt | filetype:doc

How to find educational documents and more

Cached view: buried, not gone!

Remember the cached view? I've met a few people who were upset because they thought Google had completely done away with it! Hopefully, that will never be the case, but, for now, the "cached" functionality is still alive and kicking -- it's just slightly buried. Once you perform a search, if you hover over the search result you're interested in seeing a cached view of, you will see a rectangular box with two right-facing arrows appear. If you hover over it, you will see a site preview that shows you where on the page your search term is located. Additionally, for most pages, you will see a "Cached" link, as pictured above. Click it, and you'll be taken to the page as it's cached on Google's end.

So, there you have it! 10 Google search secrets to help make you a better searcher (or, at least, to help you improve your search results). If you found this helpful, please spread the word and be sure to check out the additional recommended reading provided with each of the points noted throughout this gallery. Thanks for reading and happy searching!

Cached view: buried, not gone!

Source: zdnet.com

Saturday, 22 October 2016 14:12

40+ Bing Tools, Tips and Tricks

Bing is a new decision based search engine that organizes search results and provides tools to get things done quickly. It organizes popular results by category to help you get the answers you’re looking for and tools to help you accomplish important tasks such as buying a product, planning a trip or finding a local business as quickly as possible. 

Bing Top Features

  • Auto-Suggest – Offers intelligent alternatives for search queries
  • Instant Answers – Serves up information within search results, eliminating the need to click on anything
  • Best Match – Provides useful links and information for definitive sites
  • Related Searches – Points to deeper information available with one click
  • Deep Links – Enables easy, direct access to relevant content within a site
  • Quick View – Summarizes a Web site at a glance, before clicking through to the site
  • Smart Video Preview – Previews a 30-second clip of videos simply by scrolling onto them
  • Infinite Scroll – Provides easily browsed image results without clicking to a new page
  • Quick Tabs – Tailors search results with one click

Bing Tips and Tricks

1) Access full features of Bing.com

To explore all the options inside Bing, which may not be available in your region, visit here and set English – US as your default region. You can now use all the Bing features from anywhere.

2) How can I find a weather forecast?

In the search box, type the name of the city followed by weather or forecast.

London Forecast

london weather

3) How can I convert from one unit to another?

In the Bing search box, type the quantity, followed by in, followed by the conversion. For example, type 10 kilometers in miles. Another example could be 50 degrees F in Celsius. The operator ‘in’convert units of measurements for distance, weight, time, volume, and temperature.

4) Finding Live Financial Quotes Instantly

In the search box, just type ticker symbols that are used to represent companies in stock markets followed by stock or quote. For example to find the financial quotes of International Business Machine, type IBM stock or IBM quote.

5) Retrieving Statistical Information

In the Bing.com search box, type what you want to find. For example, population of USA, or cars in US.

6) Solving simple Mathematical Equations

In the search box, type the equation that you want to solve or the constant that you want to find the value of. The following examples show some of the simple mathematical calculations and conversions that you can type in the search box.

  • Calculations: Get answers to arithmetic problems. For example:

9+4/1-(5*3)

sqrt 4

sin 10 * 40

14% of 94

  • Equation solver: Solve simple algebraic equations. For example:

4x=19

2y^2 + 5y + 10 = 40

Solve 2x + 7 = 4

7) How do I find Hotels in a particular city?

While planning for a holiday, you must be looking for hotels, try some of these examples:

Vegas hotels

hotels in Orlando

San Francisco hotels

8) Tracking Flight Status instantly.

To see the flight status, try some of these examples:

  • flight status for United – Bing will prompt you to enter the flight number on the first result itself. Enter the flight number and press ‘Get Status’ button.
  • flight status – Bing will prompt you to enter the flight name and number on the first result itself. Enter the flight name and number and press ‘Get Status’ button.
  • ua820 – If you know the flight number then bing.com will retrieve the flight status of ua820 instantly.

9) Get quick access to flight deals and cheap tickets.

If you are planning for a holiday then you must be searching for cheap air tickets.To get the cheap flight deals, try some of following examples:

  • Deals on specific routes: flights from Seattle to Boston
  • Deals from a specific city: flights from San Diego
  • Deals to a specific city: flights to Boston

Advanced search keywords for Bing

Sometime Bing.com provides the search results which may be irrelevant to you. Walking through number of pages is very annoying and time consuming activity. Using advanced keywords you can limit the search results so that you find only what you want. Don’t include a space after the colon in these keywords.

10) Search sites with associated filetype

To search for websites that contain links to Microsoft Windows Media Audio (.wma) files, type music contains:wma. The keyword ‘contains:’ Keeps results focused on sites that have links to the file types that you specify.

11) Search files or document of particular filetype.

To find files or document created in PDF format, type your subject, followed by filetype:pdf. Returns only webpages created in the file type that you specify. For example, SEO filetype:pdf will retrieve results with filetype pdf only. If you search for SEO filetype:doc, then the bing.com will retrieve results with MS Office word document. You can use any filetype you are searching for.

12) Find MP3 Music Files

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The keyword contains:’ retrieve the results that have links to the file types that you specify. For example, if you type britney spears contains:mp3 will show pages that are about the singer and that also link to MP3 files. You can search for other music file formats.

13) To Find websites hosted by a specific IP address

Type the ip: keyword, followed by the IP address of the website. For example, IP:198.46.34.22. Note, The IP address must be a dotted quad address

14) Return webpages for a specific language

To find results in a particular language just specify the language code directly after the language:keyword. For example if you are searching for antiques then type “antiques” language:en.

15) Adding emphasis to a search term

To find results about football but that primarily pertain to the organization, type football prefer:organization. ‘prefer:’ adds emphasis to a search term or another operator to help focus the search results.

16) Return webpages from a specific country or region

Specify the country or region code directly after the loc: keyword. You can use a logical OR to include one more language. For example, To see webpages about sculpture from the U.S. or Great Britain, type sculpture (loc:US OR loc:GB). Image results can be accessed at the bottom of the page.

17) Return webpages from a website

To see webpages about blogging from the BBC or CNN websites, type “blogging” (site:bbc.co.uk OR site:cnn.com). To focus on two or more domains, we have used a logical ORto group the domains.

18) To find RSS or Atom feeds

To find RSS or Atom feeds about baseball, type feed:baseball.

19) Find RSS or Atom feeds of particular website

To find webpages on the New York Times website that contain RSS or Atom feeds,

type site:www.nytimes.com hasfeed:football. ‘hasfeed:’Finds webpages that contain an RSS or Atom feed on a website for the terms you search for.

20) Check if website is listed in Bing.com

To verify that the Microsoft domain is in the index, type url:yoursite.com. For example,

url:aboutonlinetips.com must return a single result. Similarly, you can test your own blog or websites. Make sure, in robot.txt file, you have allowed bing.com to index your website or blog.

21) To Check number of webpages indexed in Bing.com

Type site:yoursite.com to see how many pages have been actually indexed in bing.com. For example, site:aboutonlinetips.com.

22) Export Session History directly to SkyDrive

Many times we look for information we came across in a previous search. Session History remembers your queries within a single browser session for up to 48 hours. You can also save your searches in a local folder or to your Windows Live SkyDrive folders for future use using enhanced My Search Folders view. . Alternatively, you may send your search queries to a friend via email or publish them on your Facebook account via Bing.

  • Click on “manage” link underneath the list of previous search queries at the bottom of the Explore Pane.
  • The history management page appears. From here you can browse through past searches, the clicked sites and the time, identify the query you’re looking for, and click on the link to pick up where you left off.
  • To save a search, click on “Save and Share” on the right of the screen. From there, you will see your recent searches and the results you clicked on. Simply check the boxes next to the results you want to save, and hit the “Save” button at the top. From there, you can create a new folder into which you would like the result saved or create a new one. You can save the results directly on your local drive, or you can sign in with your Windows Live ID and save the results to your Windows Live SkyDrive. As well, you can easily send search results to your friends via e-mail, MSN Messenger and your Facebook feed.

23) Watch Preview of Hulu Videos

With Bing you can watch shot previews of Hulu video even if you are living outside US. Just search for any TV show episode on Bing Videos (see example) and hover the mouse over any of the video thumbnail to watch a short clip.

  • Click on “Videos” from the Bing Home Page.
  • Click on “TV Shows” from the Explore Pane.
  • Note the easy navigation of genre from the Explore Pane and the center search results pane.
  • Now, search for “house” from the top search box.
  • In the Explore Pane, click on “Source” and choose from where you want to see your results. If you want to see full-length, high-quality video, choose Hulu.

24) Determine Job Salary

Job Salary Provides users with salary information based on job title and location. For example – Type Seattle software engineer salaryprogrammer pay in Seattlesoftware engineer pay

25) Getting snow report instantly

Give a quick snapshot of snow conditions at mountain resorts worldwide during the season. Just type ‘snow report’ followed by a city For example, type snow report Denver.

26) Determine Area Codes

Area Codes Looks up the location of an area code or ZIP code. Just type area code followed by code. For example, area code 724

27) Currency Converter

No need to search for a currency converter. Just type ‘convert 100 dollars to yen’ for currency conversion from dollars to yen.

28) Track Packages

Actively Tracks DHL, UPS and other packages by tracking number. Just type the package number in the search field of bing.com. For example, type DHL 2710172150

 

29) Get the Used Car history

Vehicle lookup by VIN provides protection against buying a used car with costly, hidden problems. Just type the VIN number and hit the search button. For example, type 3fafp11392r187591

30) Combine or Excluding words

Use the OR and NOTkeywords to combine or exclude words. For example, if you use Apple NOTRed, you will get results for Apple but not for Red Apples. This feature is currently available only in select countries and regions.

31) Search for exact phrase

If you are searching for exact phrases then make sure that you place the search words within quotation marks. For example, “money making blog”. The feature is very useful when you are looking for some particular error message while developing any application or tool.

Internet Explorer (IE8) – Addons for Bing

1) Bing Search

Integrate Bing to your IE8 browser. Once integrated type the search term and bing.com will provide you with real time relevant search suggestions. Add Bing Search to IE8 here.

2) Weather from Bing

To get the instant weather updates from your city just type your city + “weather” on the page that pops up and click on the Bing result that you can subscribe to as a Web Slice. Add Weather from Bing to IE8 here. Note: currently works in US market only.

3) Bing Maps

Quickly map any address or location inside your browser with the Bing Maps Accelerator. Add Bing Maps to IE8 here.

4) Bing Translator

It is a free online language translation service for text and web pages. Easily translate any text on any webpage with this Accelerator. Add Bing Translator to IE8 here. You can use Microsoft Translator for language translation.

5) Bing Shopping

If you are looking for instant product prices, cashback offers, reviews and other relevant information and helps you save when shopping online, then Bing Shopping addon may do wonders for you. Add Bing Shopping to IE8 here.

6) Finance from Bing

Just type the ticker symbol (msft, for example for Microsoft), to get stock information and Bing displays rich stock information. You can also subscribe to as a Web Slice. Add Finance from Bing to IE8 here.

7) Traffic from Bing

Type your city “traffic” (For example, Orlando traffic) and Bing provides a result that you can subscribe to as a Web Slice. Note: currently works in US market only. Add Traffic from Bing to IE8 here.

8) Bing Maps for Outlook

You can actively plan your appointments and meeting requests with – Bing Maps for Outlook. The addon will not send e-mail addresses or information regarding the time and date of your appointments or meeting requests and thereby protecting your privacy. Add Bing Maps for Outlook to IE8 here.

9) Bing Image Search

If you want to search images in bing.com directly from the IE8 then add this wonderful Addon. It searches for Images within Bing. Add Bing Image Search to IE8 here.

You can also search for information on your mobile using Bing for Mobile. If you are looking for local information or looking for directions then ‘Bing For Mobile’ will provide an easy way to find details and directions.

Note:

  • You don’t have to type the word AND between your search words. By default, all the searches are AND.
  • You must capitalize the NOT and OR operators. Otherwise, Bing Search will ignore them.
  • You can type up to 150 characters, including spaces, in the search box.
  • Only the first 10 terms are used to get search results
  • Term grouping and Boolean operators are supported in the following preferred order:

parentheses ()

quotation marks 

NOT + –

AND &

OR |

Source : aboutonlinetips

Friday, 21 October 2016 13:09

6 Lies You’ve Been Told About On-site SEO

Search engine optimization (SEO) can be divided into two main components: on-site and off-site. While it’s practically impossible to categorize one as more important than the other, on-site optimization serves a foundational role—it’s the anchor point of your SEO strategy.

With on-site SEO, most of the changes and additions you make will remain static, as opposed to off-site optimization, which demands ongoing work.

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The problem is, you’ve probably heard a number of lies regarding on-site optimization that could compromise how effective your strategy is.

Why “Lies” Are Common

First off, why are these “lies” common in the first place? Well, they aren’t always lies—at least, not exactly. Instead, they’re usually misconceptions or misunderstandings that arise naturally because of the nature of SEO:

  • Changing standards. Google is constantly releasing new updates, so it’s sometimes hard to tell which practices are still modern and which ones have become obsolete. If you don’t keep up with the latest information, you could easily bear a misconception forward.
  • Anecdotal evidence. If you make a change on your own site and see a marked increase in your results, you might assume this change was the one that did it. Unfortunately, anecdotal evidence isn’t always reliable when it comes to SEO.
  • Misinterpretation and inexperience. It could also be that the person or agency telling you these bits of information have misinterpreted a piece of truth; it’s easy to do when the wording of a best practice can fundamentally alter its meaning.

On-site Optimization Lies 

From those root causes, these are six of the most common on-site optimization misconceptions I’ve encountered: 

1. It’s too complicated for non-experts to understand.

It’s true that some elements of SEO are technically complex, and require digging into the back end of your site to alter code. However, you don’t necessarily have to be a professional web developer to understand and make these changes. Some of them can be done literally by copying and pasting certain snippets of code, such as placing a Google Analytics tracking script or making adjustments to your robots.txt file. Tactics here sport a range of difficulties, but none of them are unlearnable by non-experts.

2. Duplicate content will kill your rankings.

The phrase “duplicate content,” is enough to make most SEO professionals cringe. It’s true that duplicate content is almost never a good thing, but most duplicate content arises due to canonicalization errors—essentially, Google sees one page as two because of how it interprets your page structure. Duplicate content errors are relatively easy to fix with rel=canonical tags, but don’t let anyone tell you these mistakes will kill your strategy—the difference is marginal at best. Unless you’re purposefully plagiarizing content and trying to pass it off as your own, you don’t need to worry as much about duplicate content as some would have you think.

3. 404 errors should be always be avoided.

You should know first-hand the feeling of encountering a 404 error page when trying to access a piece of content, so it’s no wonder why so many agencies and professionals recommend fixing 404 errors with 301 redirects or content restoration at all costs. However, there are some functional uses for 404 pages and they won’t always damage your rankings (in fact, they can help your rankings in certain cases), so don’t feel the need to track down and redirect every single 404 page on your site. 

4. Every title and description should have a keyword.

Your page’s title tags and meta descriptions are what appear in its entry in search engine results pages (SERPs), and they provide meaningful information to Google about what your page is about. Some SEO practitioners will tell you to include at least one keyword for every title and description on your site, but this isn’t exactly necessary—especially now that Google indexes and provides content using semantic search. Instead, it’s better to focus on describing your page accurately and trying to entice more click-throughs on your pages by using titles and descriptions that appeal to real people. There’s evidence that the higher your click-through rate (CTR) in search engine results pages, the higher your search rankings will be.

5. More content is better.

It’s a best practice to include at least a few hundred words of high-quality content on every page of your site. It’s also necessary to have a strong, ongoing content marketing strategy to add new pages to your site and provide more value to readers. However, don’t mistake these best practices as a recommendation to produce as much content as possible; more content won’t necessarily help you. Instead, focus on producing the best content you can.

6. Creating a page for each of your target keywords is ideal.

This was an older on-site SEO practice, back when keyword optimization was taken more literally. The idea was to create a specific, designated page of your site for every keyword you wanted to target in order to boost your relevance for those keywords. This strategy may be marginally effective today, but in general, it’s better to focus on creating pages that fit a certain theme or topic, in which you can include all the keywords that fit within that topical theme. Focus on creating “ultimate guides” to certain topics that are, above all, valuable for your readers. Keyword rankings will come only if and when those pages are shared, engaged with, and linked to by your readers.

Once you get past these myths and misconceptions, you’ll better understand the nature of on-site optimization and what you actually need to do to get your site ready for your long-term strategy. Keep in mind that on-site changes are only a small part of SEO; you’ll still need a kick-ass content strategy and an off-site strategy to support your efforts, but with a good on-site foundation, you’ll be well poised to earn the rankings you want.

Source : forbes

The internet has no doubt revolutionized the way we communicate. It has also increased the allure of committing a crime.

This is how Zhe Wang, a former University of Buffalo engineering student, found himself committing offenses he’d never imagined.

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How you ask?

Zhe Wang had used the dark web, a collection of internet websites that are encrypted, to purchase drugs, and then sold most of it to make a profit. When the authorities aren’t watching, anything goes on the dark web.

From selling stolen data to drug trafficking, the dark web has become a breeding ground for criminals.

But how do they conduct the transactions undetected? Bitcoins are the primary currency used on the sites. Bitcoin is a form of digital currency that is not regulated by any authority.

You buy bitcoins of a particular value and use them for transactions. Although bitcoin is not intended to be used for crime, the anonymity it gives continues to make it a favorite among criminals.

Last year, in 2015, Zhe Wang had purchased Xanax worth about seventy-four thousand dollars in bitcoins from an online marketplace on the dark web.

He intended to resell the control substance to earn a good profit. Xanax is a tranquilizer commonly prescribed for anxiety and panic attacks.

It causes the user to have a feeling of relaxation. When used together with alcohol, it increases the effects of alcohol causing the user to get “high” faster. It is a very addictive drug.

The high rates of substance abuse in campuses makes the sale of Xanax a very profitable trade.

Could the high number of Xanax users on campus have pushed Zhe Wang’s decision to sell the drug?

Zhe Wang, a 20-year-old Queens resident, was born in China but moved to the United States with his parents at the age of four. He was one of the three individuals held in custody.

He pleaded guilty to two federal counts in Buffalo Federal Court. Wang admitted to charges leveled against him of conspiracy to distribute controlled substance and money laundering.

When asked by US District Judge Richard J. Arcara how he got involved in something like this, he answered, “I ask myself the same question every day.”

Source : darkwebnews

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