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Bridget Miller

Bridget Miller

Wednesday, 18 April 2018 12:28

How To Get Internet Without Cable Or Phone

Money-Saving Tips to Help You Cut the Cord and Go With Internet Service Only

Cutting cable, or cutting the cord, out of your life isn’t always just about kicking the TV habit or switching over to a streaming video package. Sometimes, money is a key factor.

Many households have found creative ways to save on their monthly overhead by avoiding major cable companies or phone service providers altogether when it comes to getting their internet service. As technology improves, there are more and more ways to sign up for high-speed internet service without having to pay for cable or phone service.

How to Find Internet Service Without Cable or A Phone Line

To get started, you need to find out which companies offer internet service in your area. This will often include one or two big names like Comcast, AT&T or Time Warner, along with smaller local providers or DSL service resellers.

Shopping around and talking to numerous ISPs can work in your favor even when few choices are available, as many internet providers often offer introductory deals and/or rebates for switching to their service. It's a good idea to conduct an internet speed test, by the way, to be sure you know how fast your current speed is – and what you need when you cut the cord. 

To get started:

  1. Use an internet service provider search tool to find out which companies service your area.
  2. Call each company that offers service to your area to find out what they offer.
  3. Check with your current provider to see how their offerings compare.

    Be sure to ask about installation and equipment fees, too; no one wants to find extra charges on their first month’s bill after installation. Above all, take your time and carefully compare your options before signing up for any monthly ISP subscription.

    Comparing Internet Service Prices

    Some big-name telecom companies are notorious for overcharging customers for basic services and equipment, or even misleading consumers by hiding sneaky loopholes in their contract's fine print to charge for services they claim are free.

    Before you jump right into a contract, then, there are a number of questions you should consider in order to choose the right cable-free internet service provider (ISP):

    • Is there a data cap? What happens if you exceed your monthly data cap?
    • What kind of download speeds are available?
    • How reliable is the connection?
    • If satellite is available in your area, is your physical location conducive to good satellite reception?
    • What are contract lengths available? Is there a fee for terminating service early?
    • Are there additional costs?
    • Will the price quoted go up after an initial introductory period?

    How Fast Does My Internet Need to Be?

    Aside from cost, network speed is usually the deciding factor when it comes to choosing the right internet service provider without cable or phone. That’s not to say that faster is always better. Many households don’t actually need a high-speed connection for their daily internet needs. If you plan to stream audio or video or play games online, however, you’ll need a fairly high-speed connection.

    On the other hand, if you plan on mainly browsing the web and answering emails, a lower-speed connection should be just fine. If a high-speed connection isn’t available in your area and you still want to stream video, don’t be disheartened; reports have found that speeds as low as 5 Mbps are sufficient to stream most content on Netflix.

    Since faster connections are often more expensive, consider your needs wisely before choosing an internet plan. Note, too, that advertised speeds don’t always match the actual speeds you’ll get at home. Ask a potential ISP if it will allow you to conduct an in-home test before signing up.

    Should I Buy My Own Modem or Router?

    Modern internet service requires specialized equipment (a modem, for example) that typical households often lack. While internet service providers can provide this equipment for their customers, there are often monthly rental charges attached. Most internet providers charge between $10 and $20 each month to rent modems and routers in addition to monthly service fees.

    After a few years, those costs can add up to hundreds of dollars.

    Buying your own modem and/or router can cost significantly less in the long run and give you the freedom to keep the item should you move or switch ISPs. While you might be tempted to price-shop for a modem or router, investing in the newest, fastest tech can ensure you the best internet speeds and long-term use.

    Before buying a modem or router, consult with your ISP to determine what type of each you’ll need and which ones they recommend. Don’t be pressured into renting one from your ISP if you don’t have to; nearly every internet connection is compatible with a wide range of modem and router technologies and brands.

    Finding Internet Service in a Rural Area

    Unfortunately, millions of U.S. households still do not have many choices available when it comes to broadband access, particularly in rural areas. Only slightly more than 50 percent of American households living in rural areas have access to broadband internet. For various economic and topographical reasons, installing the required infrastructure for broadband internet is still difficult in these areas.

    Several companies like HughesNet and WildBlue have sprung up to fill this gap by providing broadband satellite internet to rural areas. However, these satellite providers still aren’t available in every location. If you can't find one, try the United States Department of Agriculture’s Rural Development program. It has several grant programs designed to bring broadband access to rural areas.

    These require a lengthy application process and have limited annual budgets but can be the perfect solution in certain parts of the country.

    Google has launched its Loon project to beam high-speed internet down to the surface using sophisticated balloons, but these will likely remain in the prototype phase for several more years. As a result, households in rural areas have their options limited.

    What If I Need a Home Phone?

    Don’t let the need for a home phone keep you from cutting the cable and switching to an internet-only plan. Thanks to a technology known as Voice over Internet Protocol, or VoIP, it’s now possible to connect a phone to the internet and use it in the same way you would a landline phone. There are dozens of VoIP providers on the market, but like any technology, there are clear standouts.

    Skype has a subscription plan which allows you to receive and make phone calls through your computer or mobile device, while VoIP providers like Ooma and Vonage allow you to use an actual home telephone handsets. Like any utility choice, do your research before jumping into a commitment. A little bit of planning can go a long way in the end.

     Source: This article was published lifewire.com By Chris Brantner

    Friday, 06 April 2018 12:48

    Advanced Image Search With Google

    Google is the most widely used search engine on the Web. They offer a variety of different vertical or highly targeted, searches, including News, Maps, and Images. In this article, we're going to look at how you can find images with Google using a variety of advanced search tactics to find the exact image you're really looking for. 

    Basic Image Search

    For most Web searchers, using Google Image Search is easy: just enter your query into the search box and click the Search Images button.

    Simple!

    However, more advanced searchers will find that they can also use any of Google's specific search operators within their search query. There are two ways that searchers can utilize Google Images' more advanced features: either by the convenient drop-down menus or by entering in an actual search operator (for example, using the filetype operator will bring back only certain types of images, i.e., .jpg or .gif).

    Advanced Searching

    If you really want to fine-tune your image searching, the best way to do it is to use the Google advanced search drop-down menus found on your Google Image search results page, or, click on the Advanced Search menu found under the Settings icon on the far right-hand corner. From both of these places you can tweak your image search in a number of ways:

    • Color: Search only for black and white, grayscale, or full-color images (you can pick what color you'd like to highlight, too).
    • Safe Search: Don't want explicit results? This is where you can specify that preference.
    • Domain: Find images only within a specific domain or website.
    • File types: Look for specific image file formats.
    • Size: Especially useful when you're looking for a specific size! Search for small, medium, or large images.
    • Keywords: Just like you can with Google's regular web search, you can filter your results by looking for all the words in a phrase, any of the words, even for images that are not related to the words.

    The Advanced Image Search page really comes in handy if you're looking for images that of a particular file type; for example, say you are working on a project that requires images that are in a .JPG format only. It's also useful if you're looking for a larger/high-resolution image for printing, or a smaller resolution image that will work fine for using on the Web (note: always check copyright before using any of the images you find on Google. Commercial use of copyrighted images is prohibited and is considered bad manners on the Web).

    Viewing Your Images

    Once you click on the Search Images button, Google returns a tapestry of paginated results, displayed in a grid, organized by relevance to your original search term(s).

    For each image displayed in your search results, Google also lists the size of the image, type of file, and the originating host's URL. When you click on an image, the original page is displayed via a URL in the middle of the page, along with the Google Images frame around the image thumbnail, the image's full display, and information about the image.

    You can click on the image to view it larger than a thumbnail (this will take you to the originating site from which the image was originally found), or go directly to the site itself by clicking on the "Visit Page" link, or, if you just want to see the image without any context, click on the "View Original Image" link.

    Some images found via Google Image Search will not be able to be viewed after clicking; this is because some website owners use special code and search engine instructions to keep non-authorized users from downloading images without permission.

    Filtering Your Image Results

    It's (nearly) inevitable: sometime in your Web search travels you're probably going to come across something offensive.

    Thankfully, Google gives us many options for keeping searches safe. By default, a moderate SafeSearch content filter is activated when you use Google Images; this filtering blocks the display of potentially offensive images only, and not text.

    You can toggle this SafeSearch filter in any search results page by clicking on the SafeSearch drop-down menu and clicking "Filter Explicit Results". Again, this does not filter text; it only filters offensive images that are considered to be explicit and/or not family-friendly.

    Google Image Search: a useful tool

    No matter how you use Google's Image Search, it's easy to use and returns accurate, relevant results. Filters - especially the ability to narrow down images by size, color, and file type - are especially useful.

    Source: This article was published lifewire.com By Jerri Collins

    Wednesday, 28 March 2018 11:22

    Best Online Research Techniques

    Whatever research you intend doing online you do have to start somewhere. The collection and collation of data require you to be organised. You must develop your own research techniques when online and stick to them.

    Are you looking for info on…

    • data collection tools in research methodology
    • what are the disadvantages of online research
    • good online research tools
    • best internet research tips

    Internet Research Techniques

    Before starting any research on the internet you need to know some of the Pro’s and Con’s …

    What are the advantages of doing internet research?

    • Ability to obtain a large sample, which increases statistical power
    • Ability to obtain a more diverse sample than in traditional university-based research
    • Prevents experimenter demand effects (with no interaction with the experimenter, no “experimenter expectancy” effect)

    What are the disadvantages of doing internet research?

    • Some subjects may try to participant in the same study more than once
      1. To overcome this problem, you can ask for the email addresses of each participant and then look for duplicates.
      2. Since nowadays it's easy for people to create multiple email addresses, you can also ask for name and/or address of each subject. Sometimes researchers will have a “lottery” as incentive to participate (e.g., $100 lottery prize for each 400 participants), so asking for name/address is necessary to award the lottery check.
      3. You can also collect the IP address of each participant and look for duplicates. One issue here is that sometimes DSL providers give the same IP address to multiple people.
    • Some subjects may drop out of the study before finishing
      1. In traditional laboratory-based research its unusual for a subject to walk out of a study, but online a subject can get distracted or simply lose interest and end the study. Sometimes researchers will have a “lottery” as incentive to have the subject participate in the study, but with any type of monetary incentive IRB’s typically require a statement in the consent form saying something to the effect of “you may discontinue participation at any time without any consequences or losing your entry in the lottery.”
      2. Since a certain number of online subjects won't finish the study, you can over-collect the number of subjects you think you need to offset the number of subjects who don't finish the study, usually around 10-20%.
    • Some subjects may stop the study and then continue minutes/hours later
      1. The problem here is that some studies involve manipulations which may lose power if there is a time lag between the manipulation and measures in the study. One advantage of online studies is that you can record how long the subject is taking part in the study, so you can identify the average length of time of your study, and also identify those subjects who take an extrordinary long amount of time to finish the study.

     

     

    Doing research for your next content marketing campaign? Using Google search operators helps speed up your research, and makes your job a lot easier. In this cheat sheet, we’ll share 13 useful search operators for content marketers.

    Before we dive into the Google search operators, let’s briefly go over what is a search operator.

    What is a Search Operator?

    A search operator is a character, or set of characters, used to narrow down the focus of a search engine query.

    Savvy content marketers use search operators when researching keywords, competitors, blog post headlines, or when checking SEO health.

    Now that you know what a search operator is, let’s take a look at the 13 useful search operators for content marketers.

    Exclusive Bonus: Download the Google Search Operators Cheat Sheet to make content marketing research a breeze.

    Google Search Operators Cheat Sheet

    Here is the Google search operators full list at a glance. We will go into each operator in depth below this cheat sheet.

    Feel free to click on each of the search operators below to skip to that section:

    Search Operator What it Does Example Query
    Quotes (“”) Return only results with a specific phrase “conversion optimization tips”
    Minus (-) Exclude a specific keyword from the search results conversion optimization -tips
    site: Return results from a particular site site:optinmonster.com
    Asterisk (*) Replace this with anything “* content upgrade ideas”
    inurl: Return results within URL inurl:conversion
    intitle: Return results within title intitle:conversion
    inurl:.extension Return results for particular country inurl:.ca
    OR Return results for one query or the other query conversion OR optimization
    allinpostauthor: Return results from a particular author allinpostauthor:Syed Balkhi
    define: Return definitions define:lead magnet
    Date/time range Return results from a particular date or time range. any query (must enter your date/time range into Google’s search tools filter)
    filetype: Return specific filetypes filetype:PDF
    info: Return information about a specific domain info:optinmonster.com

    That’s the bird’s eye view. Now let’s take a deep dive into each of these Google search operators…

    1. Quotes (“”)

    Want to narrow down your search to return only results including a specific phrase? Put that phrase in quotes.

    searchoperators-1

    This search operator is useful for removing any irrelevant results, particularly with longer search queries.

    Use Case: Check for scraped content

    Let’s say I want to check and see if anyone has been stealing my content. Maybe I want to make sure that our content isn’t getting filtered out of the search results as duplicate content because someone scraped our post.

    To do that, I would want to copy a long string of text from my post.

    searchoperators-20

    Next, I’ll paste it into Google and put quotes around it.

    searchoperators-20

    As we can see, Google is only showing our content, so we don’t have anything to be concerned about here.

    However, if we really wanted to, we could click on the link to “repeat the search with the omitted results included”. Then, we would see this:

    searchoperators-19

    The second result is an earlier version of our blog post, so that’s fine. But sure enough, as the third result shows, someone has scraped our post.

    Again, I’m not concerned because we have done our on-page SEO properly, and Google is only showing our latest post in the search results, which is exactly what we want.

    However, if you think that duplicate content may be negatively affecting your search rankings (or you simply want to rule it out as a possibility), then you may want to perform this check.

    2. Minus (-)

    Want to exclude a specific keyword from the search results? Put a minus sign in front of it.

    searchoperators-2

    This is useful when your query has more than one meaning.

    Use Case: Research jaguars (the animal, not the car)

    Let’s say I need to research jaguars. When I do an initial query, I get the following results.

    searchoperators-21

    Most of these results are about the car, which is not what I want to see. But let’s see what happens if I add “-car” to the query.

    searchoperators-22

    Well, the top three results are still about cars (can’t do anything about that). However, the first organic result is “Jaguar | Basic Facts About Jaguars | Defenders of Wildlife”. Now that is the kind of jaguar I want to research!

    Scrolling down, the rest of the results also do not appear to be in regard to the automobile. So the minus search operator just saved me a ton of time sifting through results that I don’t want.

    3. Site:

    Want to search one particular site? Use “site:” in front of the URL for the domain you want to search.

    searchoperators-4

    This is useful for researching your competitors or checking your own website for indexed pages.

    Use Case: Check your site for indexing issues

    Let’s say I want to check and make sure that our site doesn’t have any problems being indexed by Google.

    To see the indexed pages, I would simply type in “site:optinmonster.com” and look at the number of results.

    searchoperators-23

    It is showing about 665 results, which seems pretty reasonable to me for the current size of our site. I’m also seeing our homepage coming up first (right after the “Google promotion”), which is good. And if I browse through the pages and look deeper into the search results, I’m seeing that the indexed pages look high quality.

    However, if it returned a much lower amount than what I was expecting, then we may have an indexing problem which needs to be addressed.

    And on the flip side, if it returned a much higher amount of indexed pages than what I was expecting, then that is also a potential problem because someone may have hacked our site and injected a bunch of spammy pages.

    4. Asterisk (*)

    Not sure what word(s) you need in your search query? In place of unknown keywords, add an asterisk (*) and Google will replace the asterisk with anything.

    searchoperators-12

    This is useful for finding list posts by a specific title, but you don’t know the exact number of the list. For example, if I wanted to find all posts entitled, “Top X Free WordPress Themes”, I could do a search for “Top * Free WordPress Themes”.

    5. Inurl:

    Want to see results that include your keyword in the URL? Add “inurl:” before your keyword in your query.

    searchoperators-5

    This is useful when you are looking for specific pages on a site.

    Use Case: Find guest posting guidelines

    Let’s say I want to submit a guest post for Lifehacker, but their guidelines for guest authors is really hard to find. (Many popular publishers will actually hide their guidelines page because they are already swamped with submissions.)

    What I would do is search the Lifehacker site (using the “site:” search operator) and add the “inurl” operator to search for keywords that I am guessing might be in the URL, like “guidelines”, “contribute”, “submit”, etc.

    searchoperators-25

    Bingo! Now I’ve found the page that explains how I can become a Lifehacker contributor.

    6. Intitle:

    Want to see only pages that have your keyword in their title? Use the “intitle:” search operator just before the keyword.

    searchoperators-6

    This is useful for competitor research, or researching a blog where you want to get published.

    Use Case: Research a target blog

    Continuing with the previous use case, let’s say I want to research Lifehacker because I want to write for them. I know I want to write something about email, but I want to make sure that I pitch them with a unique angle that they haven’t covered before.

    What I would do is search Lifehacker (using the “site:” operator) and use the “intitle:” operator with the keyword “email”. Then I’d take a look at what headlines come up.

    searchoperators-26

    The first couple of results aren’t blog posts, but then I can see a whole list of headlines that Lifehacker has used in the past about email.

    This is really helpful, because now I can send them a pitch along the lines of, “I see you’ve published a post about the Three-Email Rule, but you haven’t yet covered…”

    7. Inurl:.extension

    Looking for results from a specific country? Add that country’s domain extension to the “inurl:” search operator.

    searchoperators-15

    This is useful for checking brand mentions outside your own country.

    8. OR

    Want to see results for one keyword or another keyword? Place “OR” in between each keyword.

    searchoperators-8

    This is useful when you aren’t exactly sure which keyword will give you the desired result.

    Use Case #1: Make multiple guesses at once

    Remember when I wanted to find the guest posting guidelines for Lifehacker using the “inurl:” operator? I wasn’t sure exactly which keyword would reveal the guidelines page, but I had a few educated guesses.

    So far, I’ve only been able to make one guess at a time. So unless I make a lucky guess right off the bat, this can be time consuming.

    To streamline the process, I could use the “OR” operator and make multiple guesses all in one search query. For example, “site:lifehacker.com inurl:guidelines OR inurl:contribute OR inurl:submit”.

    This will return the results for any of these guesses, and hopefully one of these keywords will hit the mark!

    Use Case #2: Discover brand mentions

    Want to find people who have mentioned your brand? It’s a good idea to know who is mentioning and/or linking to your site, so that you can build relationships with those people and get even more mentions and links in the future.

    First, you’ll want to add any different names for your brand into your query (with all possible spellings or misspellings), using the “OR” operator in between each. For example, “OptinMonster OR “Optin Monster””.

    Then, you’ll need to use the minus sign to exclude your own properties from the search results. For example, “-site:optinmonster.com -site:wpbeginner.com”. You may also want to exclude social sites, such as, “-site:twitter.com -site:facebook.com -site:youtube.com”

    All put together, here’s what that query looks like: “OptinMonster OR “Optin Monster” -site:OptinMonster.com -site:wpbeginner.com -site:twitter.com -site:facebook.com -site:youtube.com”.

    And here are our results.

    searchoperators-27

    We still had a couple of results at the top that were irrelevant (that’s because we didn’t eliminate WordPress.org), however the rest of the results are actual brand mentions for OptinMonster.

    Now we can create an alert with this search result, so we can receive emails about new brand mentions!

    To create an alert, first go to google.com/alerts. Then, type in your search query.

    searchoperators-28

    Next, click on “Show Options”, and under Sources select “Web”.

    Enter your email and click on the blue button to create your alert.

    searchoperators-29

    That’s it! Now you’ll be notified of any new brand mentions by email, so you can build valuable relationships and backlinks.

    9. Allinpostauthor:

    Need to find articles by one particular author? Use the “allinpostauthor:” operator just before the author’s full name.

    searchoperators-10

    This is useful if you want to study someone else’s content, or if you want to see a particular writer’s work before hiring them.

    10. Define:

    Want to find the definition of something? Simply use the “define:” search operator.

    searchoperators-14

    This is useful for doing research on a specific topic for a blog post. Or, you may use it for competitor research to see who comes up in the results for a specific definition that you want to rank for.

    11. Date/Time Range

    Need to narrow down your search results by a specific date or time range? There used to be a search operator for that (“daterange:”). However, it was a bit difficult to use because it required using the Julian calendar. Now, Google has a filter you can use instead.

    searchoperators-11

    This filter is useful if your initial query is only showing recent results and you want to see older results, or if you want to see recent results and your initial query is only showing older results.

    To access this filter, click on the “Search tools” link directly below the search box. Then, select “Any time” to open up a dropdown menu with a few options.

    searchoperators-30

    If you don’t like any of the suggestions, click on “Custom range…”. From there, you’ll be able to choose any range of dates that you like.

    searchoperators-31

    12. Filetype:

    Want to find a specific filetype with your keyword? Use the “filetype:” operator, followed by the type of file you are looking for (e.g. “PDF”).

    searchoperators-16

    This is useful if you want to discover ideas for lead magnets.

    13. Info:

    There is a lot of general information that you can get from Google on your own domain, or your competitor’s domain, with the “info:” search operator.

    searchoperators-17

    This is useful for many things, such as finding competitors, finding sites that link to you, or finding sites that link to your competitors.

    Use Case: Find sites that link to your domain

    To find sites that link to our domain, I’ll first enter the “info:optinmonster.com” query into Google. Then, I’ll see a number of choices. Let’s select “Find web pages that link to optinmonster.com”.

    searchoperators-17

    This will return the websites that most frequently link to OptinMonster.

    searchoperators-33

    That’s it. Now it’s your turn.

    Go ahead and pick one of the Google search operators above to start with. Play around with it as you conduct your research. Then, as you become familiar with each of these operators, try combining them to get even more focused results.

     Source: This article was published optinmonster.com By Mary Fernandez

    Wednesday, 21 March 2018 10:44

    How to Use Advanced Search

    Contents

    How to Use the Advanced Search Form

    The Advanced Search form lets you focus your search, giving you more precise results.

    You can access the Advanced Search in several ways:

    • Clicking on the Advanced Search link found in the Search box on the home page
    • Clicking on Advanced Search in the Modify Search box on the Search Results page.
    • Choosing Advanced Search from the Find Studies menu

      To use the Advanced Search form, enter search terms in one or more fields and then click on Search.

    • A list of search results will be displayed. The total number of studies found is shown below the search box, along with your search terms.
    • The first column of the search results list, Row, indicates the order in which the studies are listed. Studies that most closely match your search terms are listed first. The Status column shows which studies are recruiting new volunteers and which studies are not recruiting new volunteers. (For more details on search results, see How to Use Search Results.)

    Search Tips

    • You do not need to use all the search fields. Fill in only the fields that are needed for your search.
    • Click on a field label, such as Study Type, to learn more about it.
    • Try using operators such as OR and NOT to broaden or narrow your search.
    • If your search results do not include enough studies, consider clearing one or more search fields on the form and trying the search again.

    Search Term Highlighting

    The words you type in the Advanced Search form fields will be highlighted in the text of the study record. Search words and synonyms for search words will be highlighted. For example, if your search words are heart attack, the words "heart" and "attack" as well as synonyms for heart attack, such as myocardial infarction, will be highlighted.

    Searches Using the Operators OR, NOT, and AND

    Words such as OR, NOT, and AND (in uppercase letters), are known as search operators. You can use these words to tell the ClinicalTrials.gov search function to broaden or narrow your search. Here are some ways you can use search operators:

    • Use OR to find study records that contain any of the words connected by OR.

      Example: aspirin OR ibuprofen

      This search finds study records containing either the word "aspirin" or the word "ibuprofen." Using OR broadens your search.

    • Use NOT to find study records that do not contain the word following NOT.

      Example: immunodeficiency NOT AIDS

      This search finds study records containing the word "immunodeficiency" but excludes records containing the word "AIDS" from the search results. Using NOT narrows your search.

    • AND is not necessary because the search function will automatically find study records that contain all the words specified in the search. However, you may use AND to separate distinct concepts. 

    • Use ORNOTAND, and parentheses to create more complicated search expressions.

      Use parentheses in searches that contain more than one operator (OR, NOT, AND). This means that the words that are together in parentheses will be treated as a unit.

      Example: (heart disease OR heart attack) AND (stroke OR clot)

      This search finds study records containing either the phrase "heart disease" or the phrase "heart attack" as well as records containing either the word "stroke" or the word "clot."

    • Using AND and OR as operators can sometimes be confusing.

      The correct way to search for a phrase such as:

      "ear, nose, and throat conditions"

      is to enter:

      (Ear OR Nose OR Throat) AND Conditions

      However, if you want to find studies with exactly the phrase "ear, nose, and throat" then you should enclose the phrase in quotes.

     Source: This article was published clinicaltrials.gov

    I love YouTube. I use it for inspiration or to kill an idle hour (which I normally don’t have). I love the variety of user-generated content: different styles, topics and perspectives. I love it that YouTube is huge.

    But with the resource being enormous comes one issue: it is almost impossible to search it efficiently. And there are no official guides on how to search YouTube to actually find something.

    However, not many people know how flexible YouTube’s search function actually is.

    About 2 years ago (maybe more) Google started operating YouTube search — if you haven’t noticed Google Video Search and YouTube search have even identical (advanced) search options. And with Google coming into play, there turns out to be some really tricky and smart ways to search YouTube using Google search operators.

    The Issue

    YouTube (like Google Video Search) has some handy sorting options that allow you to find videos by:

    • Relevancy (based on your search query);
    • Upload date (to find most recent videos);
    • View count (to find the most viewed videos);
    • Rating (to find the highest rated videos).

    I love using the latter two options to look through the most popular YouTube videos on any topic.

    The only issue is that when you sort by anything other than relevancy, the results are likely to be highly irrelevant.

    Let’s compare:

    youtube search

    Sorting makes results absolutely off-topic. Luckily, we do have an option to sort YouTube search results while still getting relevant results: YouTube advanced search operators.

    YouTube Advanced Search Operators

    I don’t think the search operators I am listing here are anywhere to be found in YouTube’s documentation. All that is listed on the official “Advanced YouTube search” page is the set of the usual search options you see below the search field:

    You can filter results by:

    • Type of results, such as Videos, Channels, or Playlists
    • Subject category
    • Video length
    • Video quality
    • Features, such as Closed captions, Partner videos, or Rentals

    However, as we have seen above, filtering and sorting seldom triggers relevant results.

    To bypass this issue, you need to use advanced operators which were inherited from Google search and are really very helpful:

    1. Use quotes to force the exact match

    This operator may come particularly in handy when you are sure which exact key phrases you want to be included into the search results, for example, the name of a movie or a music clip.

    youtube video search

    2. Use plus (+) sign to force a word in the results

    If one of your words gets dropped out from search results, this operator may save a lot of your time. Similarly, you can use the minus (-) sign to force YouTube search to exclude any irrelevant but persistent words from the search results.

    youtube video search

    3. Force any word to appear in the video title with help of INTITLE: operator

    This trick turns out to be very useful if you, for example, keep getting irrelevant results (video pages that only mention your search term in comments or loosely in description).

    youtube search tips

    Any more YouTube search tricks to force relevant results even when using sorting options?

    Source: This article was published makeuseof.com By Ann Smarty

    You may have heard the term in passing before, the rumored-but-rarely-talked-about topic of the “deep web”. A web underneath the web, filled with petabytes of data and information that’s out of the reach of your standard Google, Bing, or Yahoo search bar.

    But what is the deep web exactly, and what purpose does it serve for the greater research community as a whole? Read on in our guide to find out everything you need to know about the deep web, including what it means, where it lives, and how you can use it to your advantage.

    The Deep Web: A Proper Definition

    Google utilizes what’s known as a “spider-based crawler” to trawl the web for static webpage results, and then return them to you when you punch the right terms into the search bar. This only covers a very small portion of the actual information that’s available on the web.

    Any results you get back from a basic Google search are from what’s known as the “Surface Web”. The Surface Web covers your basics: social media, news sites, shopping, blogs, etc.

    Then there’s the Deep Web, which is not to be confused with the “Dark Web”, a portion of the internet most often associated with privacy protection connection services like TOR and online drug marketplaces like the now-defunct Silk Road.

    The deep web contains a constantly updated torrent of raw, unchecked information, surging with complex technical terms and so many diagrams it’s enough to make Google’s Deep Dream AI blow a circuitboard. These are documents that keep records for things like census data, NASA mission data, patents, and academic paper databases.

    It’s estimated that the whole of the entire surface web only amounts to about 20 terabytes of information, or 5 percent of the information available for open search. On the other hand, the deep web occupies about 7.5 petabytes of information, or just around 95 percent of the total.

    How to Search the Deep Web

    Knowing where to look when diving into the deepend of the web is the first, and probably most important step you should take before starting anything else. While the deep web is almost infinitely vast when it comes to the amount of information you can find, unlike what most people are used to when searching for something in Google, all of that data isn’t centralized in the same place.

    This means for as many different subjects you can think of (finance, software, business, economics, academia, etc), there are an equal number of search engines designed to dive into the deep web archives of those particular subjects.

    One issue that some researchers run into though is the problem of paywalls. There’s no getting around it; in order to run these websites/databases and keep the lights on, many of the sites mentioned below will keep their content hidden behind a paywall that can cost upwards of $50 to read a single document, or monthly subscription plans that get you access to all content for a flat fee.

    If paywalls are a problem for you, one tool we recommend checking out is the Google Chrome browser extension Unpaywall. Unpaywall automatically scours the web for a free version of any content you’re trying to access that says it’s behind a paywall. You may not always get back a free result for every paper you search, however it’s still nice to the know the option is there if you need it in a pinch.

    Below we’ve included a list of some of the services we think do the best job of cataloging all the information  you might need during your next research project, making special note to highlight those that make it easier to search through than most.

    deep web academic search comparison

    JSTOR – The first – and probably most obvious – addition to this list is the JSTOR database. Established in 1995, this treasure trove of research continues to be one of the first stops for any academic researcher on their way down the rabbit hole. Offering full-text searches for over 2,000 individual journals and 15,000+ books, JSTOR is a must-have for anyone who prefers a more “one-stop shop” approach during their data deep dives. JSTOR allows you access to up to three books for free, while a subscription to the JPASS service ($19.50 a month/$199 per year) will give you unlimited reading and 10 PDF downloads every 30 days (up to 120 per year). If you can’t afford that, many universities (more specifically, their professors) should have a subscription they’d be willing to let you use as long as you ask nicely enough!

    Archive.org – A gigantic database of media that’s been entered into the public domain. Sound recordings, old videos, rare books, pretty much anything you might need to build your next great presentation at school, work, or both! Partnered with the Wayback Machine, which has over 280 billion webpages that have been indexed since nearly the inception of the internet itself.

    Library of Congress – Digitized archives of everything that’s entered the Library of Congress. Over 200 years of historical information as well as up-to-date volumes

    Osti.gov – Government research archives, complete with a history of all studies undertaken by the government. Your tax dollars paid for these, so why shouldn’t they belong to you? 100 percent searchable, and capable of returning results from within any document you’re trying to search for.

    General

    GPO’s Catalog of US Government Publications — Federal publications database.

    The National Archives — National Archives’ research tools and online database. If there is anything you need to know about America’s history or the current state of the nation, this is the place.

    HighWire Press —  Online catalog of the largest repository of free full-text and non-free text, peer-reviewed content, from over 1,000 different journals. It’s hit or miss as far as what’s behind a paywall and what isn’t. The only way to find out is to filter down your search terms to a point where you can see enough publications on both the paid and non-paid side of the aisle to decide whether or not you’ll need to pull out that wallet.

    Encyclopedia Britannica – The original Google, now online with all the great pictures and text you still remember from the books!

    FRED – Up-to-date financial data covering 470,000 time series from 85 different resources, this database is provided free of charge thanks to the helping hands over at the Federal Reserve Bank of St. Louis. FRED links out to a number of other equally impressive resources for economic data. It should be the primary resource for anyone doing research in the fields of finance and economic theory in the US.

    Books

    Google Books – The most obvious choice. Though the other listings below are fine for what they do, but none can quite measure up to Google’s book-scanning prowess. Some books will have partial previews, others fully available, and even more still won’t let you see anything at all. All text is digitized (and searchable), but whether or not you’ll be able to read your results depends entirely on the state of the copyright license on that particular piece of text.

    Scribd – This may not exactly fill the role of your ultimate academic research database, however the monthly subscription service is still a good way to stay up to date on any new articles that might be running in your favorite magazines or be able to search through books that just hit the shelves. The documents section allows users to upload pretty much anything with few restrictions, so it’s become a repository for many textbooks and other academic content. 

    Project Gutenberg — 53,000 free e-books available online, also part of the Archive.org searchable database.

    The Online Books Page — A searchable database of more than 28,000 English books with the complete text available online.

    Getty Research Institute – The Getty Research Institute library collections include over one million books, study photographs, periodicals and auction catalogs. There’s also a pretty deep collection of rare or unique materials that focus on art history and architecture.

    Law and Politics

    Law Library of Congress — Claims to be the largest collection of legal materials in the world, over 2 million volumes available.

    THOMAS (Library of Congress) — Legislative information from the Library of Congress. All current and past bills that have ever been presented on the floor of the House of Representatives are archived here.

    LexisNexis – Solid resource for any aspiring law student or practicing lawyer. Daily updated database of information, though it doesn’t come cheap. Prices for different services offered by LexisNexis will vary depending on the service and even what state you’re searching in, but expect to spend upwards of $125/month for services like Lexis Advance, which let you search through millions of court and legal documents submitted in actual cases from all around the United States. Your local library or university might have a subscription you can use.

    Medical and Health

    Science.gov — Gateway to science info provided by US government agencies. Searches an aggregated database of 200 million different publications and journals, best for anyone trying to do research on topics that are covered specifically under the “science” category.

    PubMed  — The U.S. National Library of Medicine contains over 16 million citations from MEDLINE and other life science journals reaching all the way back to the 1950’s. One of the first, and still one of the best medical databases available online today.

    Globalhealthfacts.org – Indexed database of world health information, searchable by disease type, country, conditions, symptoms, and more. Great resource complete with hundreds of infographics that can be used to explain the statistics of certain health problems on a broader scale.

    New England Journal of Medicine – One of the leading medical journals with full text past issues available online. Be ready to pay for some content, but quite a bit is available for free as well.

    Science and Academic

    Geography and Geology

    US Geologic Survey – Packed with as many maps and images as you can stomach, covering many different aspects of the the US geological topography.

    US National Map by USGS – The source for current geospatial data from the USGS. All maps provided are both interactively available on the web, as well as in their downloadable formats.

    USGS Real-Time Water Data — A map of the United States showing realtime water quality data of the country’s rivers and reservoirs.

    USGS Earthquake Hazards Program — Maps of the world showing realtime earthquake data. Uses an interactive map that you can use to jump from location to location, fun for anyone who’s even got a passing level of interest in what’s really happening just under our feet.

    Physics and Astronomy

    The SAO/NASA Astrophysics Data System – A physics and astronomy data engine for academic papers. Every paper you want to read must be individually requested, which can be a hassle, but still one of the best ways to get your hands on the raw data pouring out from telescopes and physics experiments from all around the globe.

    Academic Index – Splits into two different types of searches: the main search which basically returns more fine-tuned Google results, and the other that searches deep web academic troves.

    Engineering and Technology

    IEEE Xplore Digital Library – Contains over 1.4 million documents from the Institute of Electronics and Electrical Engineers. Searchable database of up-to-date materials regarding almost anything and everything to do with electrical engineering and technology as a whole.

    TechXtra — Free access to reports, e-materials, research, industry news, and even job listings in the math, science, and engineering fields.

    Misc

    ScienceResearch.com — Searchable access to scientific journals and databases. Huge database of aggregated papers and research, all text-searchable. Should be your first stop for any early research that may not require as deep of a dive as somewhere else. 

    Arxiv – Cornell University repository. Access to 700,000+  technical papers on everything from quantitative biology to computer science. Appears to offer full text in several formats.

    DeepDyve – DeepDyve is a commercial trawler that has aggregated quite literally millions of articles across thousands of scientific journals. If you’re searching for anything in the way of STEM projects, this is a great place to start (you’ll have to pay for the privilege, however).

    Video Resources 

    VideoLectures.net – Really strong set of video lectures from high authority sources, nearly 20,000 lectures to choose from and over 22,000 informational videos in total. 
    Source: This article was published comparitech.com By Chris Stobing

    Tuesday, 27 February 2018 12:26

    Google Introduces Breadcrumb SERPs

    Google has updated the search results pages by adding breadcrumbs to the top of the page. The breadcrumbs are triggered by informational search queries and are accompanied by images. This search display update is a dramatic step away from how Google displays search results.  The change is apparently part of an evolving mobile-first version of Google.

    A screenshot of Google's breadcrumb SERPsThe new breadcrumb SERPs are distinguished by the breadcrumb navigational elements and the ability to swipe the carousel of images.

    Redefinition of Google’s Mobile First Index

    Google has been transitioning to a mobile first index and this has been commonly understood to mean that Google will favor sites that render well in mobile devices, per Google’s own announcements. Google has also been transitioning to new ways of displaying information that are appropriate for mobile devices. The breadcrumb SERPs appear to be a part of this transition of the SERPs.

    There has not been an official announcement about the breadcrumb search results. These results are displaying for searchers, so it’s probably not a test. This new format was first noticed on Th3Core.com search marketing forums.

    Mobile First User Interface

    This change to how Google displays search results, as well as other recent updates may indicate that Google is undertaking a radical step away from what search results look like. This may be an indication of Google’s shift toward displaying information in a mobile first format, a mobile first UI.

    What Google means by a mobile first index seems to also embrace how information can be displayed in a mobile device, a mobile first SERP UI.

    The search results are increasingly appropriate for mobile devices.  When users search for certain kinds of information, Google is now showing search results in a format that is easy for someone on a mobile phone to evaluate.

    Google is taking advantage of user interactions that are specific to mobile devices, such as swiping. Google is also increasing the use of images in the search results. Nevertheless, they still work well on desktop computers.  Google seems to be transitioning to Mobile First Search Results, which is different from the previously announced mobile first search index.

    A mobile first search index is about showing sites that are mobile friendly. A mobile first search result is a complete rethinking of how the search results are displayed.

    Examples of Google’s Breadcrumb Display

    This is an example of a search result for the query, Prime Ministers of India:

    Breadcrumb Search Result for Prime Ministers of India

    Notice the breadcrumb highlighted by the arrow I placed in the screenshot. The images can be swiped on a mobile phone. Clicking an image will take you to a second Google search result that offers more information about the entity. The screenshot below is of the second search result after clicking on one of the images:

    Now the breadcrumb has expanded to include the name of the Indian prime minister I clicked. Clicking the breadcrumb will navigate me away from this search result. This is a dramatic change from how Google previously displayed information. The breadcrumbs is a quick mobile friendly way to navigate away from this search result and explore, without having to type.  Additionally, a user is able to swipe the image carousels to access more information.

    Here is a search result for “who were husbands of Elizabeth Taylor”

    Here is another search result for “top football teams uk” that demonstrates Google’s ability to differentiate between American football and European football.

    In addition to featuring images that can be swiped and breadcrumb navigation, Google also successfully distinguishes between American football and what the rest of the world calls football. In addition to a mobile friendly swipe navigation and breadcrumb links, Google also successfully distinguishes between American football and what the rest of the world calls football.

    Should You Optimize for Breadcrumb Results?

    This new way of displaying information needs to be studied to find out how Google is selecting the images and sites to show in the new breadcrumb Results. It may be more helpful than ever to add images that are relevant to the topic of the web page. Logos, images of the entity (person, place or thing) that is the subject of the web page may be more important. Schema markup may be helpful but I don’t think it’s absolutely necessary.

    Ranking for these phrases may not lead to increase sales. Most of these searches I’ve reviewed do not feature advertising. This may indicate that the search queries themselves are of little worth in terms of lead generation or direct sales.

    Takeaways

    There are three takeaways

    1. The search queries that generate these phrases do not at this time appear to conflict with queries that show advertisements
    2. These search queries may not be useful for lead generation or sales
    3. These new search results may indicate that Google is transitioning to a mobile first search display

    There is still more research to be done as to what to do in order to rank for these kinds of search queries and appear in Google’s new breadcrumb search results.

     Source: This article was published searchenginejournal.com By Roger Montti

    Following Google’s removal of the “view image” button from its image search results last week, several users will move to other browsers like Microsoft’s Bing and Startpage that allow download of high-resolution images with a right-click, media reported.

    Google, after signing a multi-year global licensing deal with Getty Images, removed the “view image” button – a move set to curb the lifting of copyrighted images from its platform.

    According to a BBC report, critics said the changes were “awful”, “user-unfriendly” and “degraded the product”.

    “This is a terrible idea… You find an image on Google Images only for the image to be nowhere in sight. Talk about destroying your own successful service,” one user tweeted.

    Several users suggested people should try rival image search engines such as Bing which still has a “view image” button.

    “Others pointed out that right-clicking an image in Google’s Chrome browser, and clicking ‘open image in new tab’ replicated the missing function,” the report added.

    if you were a frequent user of the feature, you can still get a similar experience through another search engine called Startpage.

    “The browser is focused on privacy and provides Google’s search results but with no targeted ads and more privacy,” the report said on Monday.

    Media reports said that Google will make copyright attribution and disclaimers more prominent in image search results.

    “The change is essentially meant to frustrate users. Google has long been under fire from photographers and publishers who felt that image search allowed people to steal their pictures, and the removal of the view image button is one of many changes being made in response,” said The Verge.

    Websites sometimes disable the ability to right-click, too, which would make it even harder for someone to grab a photo they’re looking for.

    In addition to removing the ‘view image’ button, Google has also removed the ‘search by image’ button that appeared when people opened up an image.

    Meanwhile, adding a simple extension to the Chrome browser could bring the button back.

    According to The Next Web, “ViewImage” extension re-implements the Google Images’ “View Image” and “Search by Image” buttons.

    “ViewImage” adds the “Search by Image” and “ViewImage” buttons back to the Google images results page and the code for this extension is available on web-based hosting service GitHub.

    Users simply need to install this browser extension in Chrome or Opera and they would see the button back where it was.

    Source: This article was published thestatesman.co

    Lead generation is one of the most, if not most, important functions a successful business has to master in order to survive and thrive. Lead generation is the process of attracting and converting strangers and cold prospects into warning qualified leads who are potential candidates for making a purchase of your product or service offering.  For a business to survive it needs a continuous stream of new potential customers. A lead is a person who has indicated interest in your company’s product or service in some way, shape, or form. Whenever a cold prospect shows an interest in your business, it’s the prospect that’s initiating the relationship with you, rather than you, the business, initiating the relationship with the prospect. This makes it easier and more natural for the prospect to want to make a purchasing decision from you somewhere down the line.

    This article covers 10 of easy to implement and ideal ways you can create potential customers for your business starting today.

    What is a sales lead?

    qualified lead with purchasing intent is a potential buyer of an item or service. A lead is generated for your business when an individual or business demonstrates an interest in your product or service and in turn for something of value provides their contact information. This value proposition is what we call a sales hook. A qualified lead is vital to your business being able to eventually generate revenue and profit and is done by matriculating the lead through your sales funnel pathways. A successful business should have a well-defined lead generation strategy in order to procure the best quality leads, at the lowest price, which has intent to make a purchasing decision at a later date. Business’s engaged in lead generation activities can generate qualified leads any number ways, such as online advertising, social media promotions, trade shows, email, as well as numerous other marketing techniques. The list of potential lead generation techniques is endless and only bound by one’s creativity.

    Look at it this way, if you generate more leads, but only have an average product, you still win! This is because leads mean more revenue for your business. And revenue means there’s the potential for more profit.

    How to generate leads online?

    Nowadays to generate leads online has become a lot easier due to the availability and multitude of online platforms and channels. For example, social media provides an excellent communication conduit for promoting and engaging your brand with consumers by directly connecting with them anywhere in the world. It’s almost a given that your business must have an established brand presence on social media channels as well as a clean and modern website that leads can easily find and review the products or services you’re offering. Given this, it’s easy to understand that online promotional activities are one of the best lead generation techniques in modern marketing.

    The following are ten lead generation techniques that you might consider incorporating into your marketing mix.

    target leads with content marketing

    1. Target Leads through Content Marketing

    By now, it should be obvious that content marketing is one of the staples behind driving quality web traffic to your website in an effort generate consistent leads that will eventually turn into sales. The more focused your content marketing is on solving pain points of your targeted audience, the more likely those website visitors will be likely become loyal consumers of your brand’s product or service. Your content marketing efforts must focus on one thing and one thing only which is providing value to your target audience in the form of tips, tricks, how to’s, and more. If you remember to focus on solving your target audience’s pain point on every content article you carefully craft, you will eventually find success in generating well-qualified leads. High-quality content can also be a benefit for your business as it will draw more attention to your site from influencers and others within your industry in the form of backlinks. Backlinks are one of the most important aspects in getting your content and website ranked on the first page of Google’s Search Results Page (SERPs). Be sure to add relevant pictures, video, and infographics to expand the reach and engagement of the article, as well as give your target audience a more visual way to absorb your content (not everyone learns the same way so mix it up to appeal to more than one type of learning pathway). By allowing our site visitors to self-discover your interesting tips, event, how to, or news interest piece, will help to establish your authority and brand presence in your given niche.

    target leads on forums for lead generation boost to your website

    2. Be Active in Discussions and Forums

    Potential clients are everywhere throughout the world and they’re most active on all discussion sites also better known as forums. Forum users will discuss any and all issues related to a business’s product or service. Forum users are there most of the time posting about these issues in order to interact with other skilled people who can help them. This is the place your organization can provide solutions to these problems as well as keeping your brand center stage with them. This is the one best lead generation techniques you can use that doesn’t cost money. All you have to do is search the forum discussion boards and have an active presence on them and make sure you’re timely in responding to inquiries on a consistent basis.

    use quora for lead generation

    3. Connect with People through Quora

    Quora has been proven as one of the best lead generation techniques you can use to actively engage with consumers and answer their questions regarding your product or service. What makes Quora an excellent lead generation technique is that it connects you with your target consumers in a question and answer format. As an online advertiser, you can make a profile and answer questions and can interact with the people in need. It’s a good platform to generate sales leads and very helpful in the b2b lead generation side.

    The purpose of Quora is to connect skilled individuals and company’s who have the information and skill sets with those who seek it. The focus is on uniting individuals with varying points of view in an effort to diversify one’s way of thinking and/or learning on any given subject. Quora provides everyone with a chance to share their insight and unique perspective they may have gained from practical application and experience. You can easily participate in this knowledge sharing social media platform and promote your business without spending a dime. Additionally, you will get first-hand experience and knowledge in order to know and understand your target audience’s pain points and how to provide them with a solution which will amplify your lead generation efforts many times over.

    lead generation tip share videos on social media sites

    4. Share Videos on Social Media Sites

    Sharing videos on social sites is one of the best lead generation techniques that doesn’t require capital to begin doing. There is the number of web-based social networking platforms like YouTube, Instagram, Pinterest, Facebook, Twitter, Google+, and so forth, each having a unique way to engage with your target audience. YouTube is the most popular social channel for sharing video content. YouTube isn’t only a video sharing site; it’s also the 2nd largest search engine behind Google. This social platform allows your organization to create and maintain your own channel where you can share recordings with respect to specific occasions and events, instructional based videos, and just about anything you cant think of. This will help your company stay in front of your rivals which helps in your lead generation activities to procure new and ongoing sales leads. All you have to do is create a video, add it to your channel and share the simple, concise and easy to digest product videos in order to attract new leads that will eventually land on your company’s website.

    website optimization for increased lead generation

    5. Optimize your Website

    The leads you obtain are only as good as the website that produces them. If you look at examples from some of the top converting lead generation sites, you can learn what and why works on that site and apply the same techniques to your website. As a general rule, there are general elements that should be found on every landing page you use, which includes: company phone number, short contact forms (example: full name & email), social proof in the form of customer testimonials, videos that directly speak to your audience, the use of powerful action verbs such as “get”, “feel” and “have”, with a consideration of your end-goal (get their contact information), and always test, test, and split test again. Additionally, you must follow the best on-page SEO techniques to ensure your content gets listed by the search engines.

    lead generation tips for online audience discovery

    6. Discover Your Target Audience through Social Media

    The one thing you should take into consideration when using social media platforms like Facebook and Instagram is that you can showcase your brand in front your exact intended targeted audience. With the internet and social media, everyone is online 24/7 and using social media platforms consistently, with reports showing user averaging several hours per day. Thus it’s a platform where you can find the sales leads and by sharing the quality information lead generation can be done more easily.

    With Facebook and Instagram leads are created by socio-economics, for example, age, sex, occupation, single, married, area, instruction, interests, with the sky being the only limit. Putting your capital resources to work in social communities may be one of the best methods to promote online, given the present market conditions.

    lead generation get attention of the press and media

    7. Catch the Attention of the Press

    This old-school marketing tactic is one of the most reliable lead generation techniques. There are numerous reasons for including press releases as part of your overall marketing strategy, they can play a very powerful role in making your target audience take notice of your business. Simply put, your target audience can not conduct business with you if they do not know that your brand exists. This being the case, a press release can generate awareness of your brand.

    When you launch a new product or service, one of the first things that should be done is to issue a press release informing the public of it. You have to provide the context as to what the main pain point is that your product or service solves. If you remember to answer the question, “Why should I care?” for both the journalist who will be reading your press release and the target audience interested in your niche, you will be able to get it in front of a large number of eyeballs which translates into web traffic.

    Press release distribution platforms such as PRNewsWire will get you traffic from various local and national media houses. However, if you self-publish your press releases on your own website it will count towards your search engine optimization (SEO) efforts in order to drive free traffic from search engines like Google, Yahoo and Bing

    google adwords for lead generation

    8. Use Google Adwords Paid Ads for Lead Generation

    Using Google Adwords pay per click (PPC) online advertising model to generate qualified leads with intent is a great way to generate more leads for your business. No matter what industry and niche you are in, you can reach your target audience who are ready to buy from you on a daily basis based on understanding their search term patterns.

    One of the main things you should focus on is your quality score which Google rewards advertisers who have a high enough score with a lower cost per click (CPC) and higher ad positions.

    In order to improve your Adwords Quality Score (QS), you have to stop targeting junk keywords and try to increase your bid with match keyword phrases.

    Remarketing also can increase your Quality Score, because you will be targeting people who have already shown interest in your product or service from a previous ad from the initial search query they performed.

    It’s important to recognize the impact of mobile devices have on your Adwords advertising activities so that you can optimize your account accordingly. My past experience shows that it’s a lot easier to convert mobile users who click your ads, on both search networks or display networks, mostly due to the intimacy a mobile device provides. Just like we touched on earlier, make sure you optimize all of your landing pages, so that web visitors can easily find the information that they came to the page for or the action that you want them to take next.

    lead generation tip public speaking

    9. Public speaking as Lead Generation Technique

    Another low or no cost lead generation technique is to give a keynote presentation at an event like trade shows, conferences, and business events. Talking on an occasion and introducing your brand instantly gives you name recognition, popularity, and acknowledgment as an authority leader in your given industry. This will actually raise you from the several different merchants or specialist co-ops attempting to get noticeable. What’s more, by catching up with individuals you meet at the event in a convenient manner, you remain in their mind. The people remember more what they have heard rather than what they have seen, thus making it an excellent method to generate leads and sales.

    lead generation use seo for best lead gen activities

    10. SEO (Best for Online Sales Lead Generation)

    Google is continuously improving and changing which makes the search results more relevant and useful for the end user. Given that over 90% of all search result clicks are not paid advertisements gives us reason to invest significantly more resources and thought into SEO strategies than attempting to blackhat hack Google’s algorithms in order to rank quickly on the search engine results pages (SERPs) with techniques that will eventually get your site banned and forever delisted. A safe and sound approach you should take is focusing on longtail keyword phrases that your target audience conducts searches on. For example, whenever somebody enters a particular keyword phrase, your website could be listed at the top of search engine page for that particular keyword, given the competition is low enough and that you have high-quality content with a word count of at least 1500 nowadays. It is imperative that your website has solid on-page technicals for Search Engine Optimization (SEO) to occur. This means before you worry about backlinks for authority sites in your space, you must focus on each pages content and structure.

    To generate leads and sales you have to have a solid knowledge base SEO practices and tactics. After strictly following the best practices, SEO will be one of the best lead generation techniques that will bring a continuous stream of website traffic for years to come. If you are unsure of these best practices you can always hire an SEO agency to conduct search engine optimization in order to ensure best long-term results.

    Conclusion

    Now that you’re aware of top 10 Lead Generation Techniques to Increase Your Online Sales, you should start with the first technique, learn everything you can about it, prior to implementation. Once you build up your skill level in these techniques, it will be much easier for you to get optimum results and an increase in sales. These lead generation tactics are a few of the best methods for online advertising and are used by a majority of Digital Marketing experts and business owners around the world.

    Source: This article was published marketingmediawizard

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