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Bridget Miller

Bridget Miller

The time for brands to begin tuning their online presence for voice has arrived, says Michael Jenkins. Here is a brief guide to navigating the data barrier to voice marketing, AI in voice SEO and improving your searchability.

‘Hey Siri, how popular is voice search?’ The short answer is: very.

According to Alpine.AI, there are now over one billion voice searches each month.

Voice search has come a long way since Siri snuck onto the market in 2011 with painstakingly slow – and rarely accurate – search returns.  Voice assistants are now programmed to understand nuances in conversation, humour and, as we saw with the launch of a mind-blowingtechnology from Google last month, can even book haircuts.

With these technological advances, sales of smart technologies like Amazon Echo, Siri and Google Home have also grown astronomically over the past 12 months. Outside of the home or office, brands like BMW ensure that every car is fully optimised for ConnectedDrive, placing connectivity alongside electrification and autonomous driving on the customer priority list.

This seismic technological shift toward voice controlled search is something marketers simply cannot afford be complacent about when employing an SEO strategy. Here’s why.

Voice data

One of the biggest challenges that marketers face is the massive amount of data required to do voice search correctly. If you want to understand voice search you need to start by examining how voice data works.

Artificial intelligences programs have become highly sophisticated by learning more about:

  • Intent and parameter – while becoming increasingly sophisticated, voice search has more intent than traditional search. For example, common words such as ‘king’ can be confusing. Computers do not know if you referred to royalty or Elvis Presley. A parameter such as, ‘play the king of rock and roll music’ provides helpful data to choose the correct version.
  • Paths – instead of simply relying upon the search, companies like Google and Facebook explore how users interact with brands and other channels to predict voice interactions. When they know you came to their site from another, they can see how you liked this type of site and use it as a predicator for future possible voice searches.
  • Errors – while this has dropped dramatically, voice search is still in its infancy. Mistakes occur, and it is important for marketers to be aware of this when optimising for voice search.

Currently, cumulative spending on data accounts for 20% of all voice marketing. Those who do not store, manage and utilise their data cannot compete against the companies who have volumes of data at the ready to help guide their decisions.

Voice search is one area where having more data can help set you apart from the crowd.

Experiment

Like any emerging trend in SEO, you must experiment to determine what works best.

For example, many companies have just transferred their websites to a mobile apps. Instead of experimenting with the channel to understand the needs of their customers or how to gain advantages over their competitors, companies stuck with what they knew.

However, the mobile experience is completely different from websites. The same holds true for voice search. You do not need to make huge changes, but you need to continually tweak your voice search efforts. Fortunately, the data you collect will improve the efficiency and effectiveness of your experimenting.

Long tail keywords

Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. What this means for marketers is that SEO now is about going for a larger keyword strategy. Searchers queries, particularly on voice are more conversational by nature. People are not typing – or saying for that matter – phrases like ‘clothing store’, they may, however ask, ‘best designer fashion stores to buy a cashmere coat near me’.

This behaviour highlights the importance of content. To do this a site requires more content on pages – content that is mapped to the search keyword strategy. Having more content means that you will also need to balance the user experience – ensuring that it both enhances usability and also enhances SEO. Most importantly, it’s imperative that longer tail keywords are seamlessly sprinkled through the syntax of website copy. This will allow search engines to see more context via voice-activated search and will result in pages appearing for a higher volume of phrases.

Structured data

Help search engines with voice search by including structured data in your website. A few years ago, the major search engines agreed upon a unified mark up structure that website admins should use on their website. This information is part of the data that search engines use for voice search to determine the relevancy of a website. Furthermore, this information is a goldmine for websites that want to get local search traffic.

Location plays a role in 80% of all searches, and voice search makes up a large percentage of these searches. Including micro-data on each page like location, product information and other essential details helps you improve your searchability when people ask for a local establishment.

This is one of the reasons we discussed why your name, address and phone must be correct on your website. Search engines extract this information when comparing users’ searches to nearby retail outlets – you can even it use it for keywords. We use structured data to let Google know some of the most important pages (e.g. social media agency, conversion rate optimisation, SEO agency and PPC) for them to index.

The structured data on your website provides the extra ammunition you need to increase your voice search traffic.

Final Thoughts

With voice search growing in popularity as voice queries improve in accuracy, it is vital that your company optimises your voice search efforts to reach consumers. Do this by looking at the data, testing and improving the structured data you have on your website to drive more targeted traffic.

Michael Jenkins is founder and director at Shout Agency.

Source: This article was published marketingmag.com.au

How do you research thoroughly, save time, and get directly to the source you wish to find? GIJN’s Research Director Gary Price, who is also the editor of InfoDOCKET, and Margot Williams, research editor for investigations at The Intercept, shared their Top 100 Research Tools. Overwhelmed with information; we asked Williams and Price to refine their tools and research strategies down to a Top 10. Russian translation available here.

What are the bare-essentials for an investigative journalist?

1. Security and Privacy  Security tools have never been more important. There is so much information that you give out without even knowing it. Arm yourself with knowledge. Be aware of privacy issues and learn how to modify your own traceability. This is paramount for your own security and privacy. Price and Williams recommend using Tor and Disconnect.me for sites that will block others from tracking your browsing history.

2. Find Specialized Sites and Databases  Do not run a generalized blind search. Think about who will have the information that you want to find. Get precise about your keywords. Does the file you are looking for even exist online? Or do you have to get it yourself in some way? Will you have to find an archive? Or get a first-person interview? Fine-tuning your research process will save you a lot of time.

3. Stay Current Price highly recommends Website Watcher. This tool automates the entire search process by monitoring your chosen web pages, and sends you instant updates when there are changes in the site. This tool allows you to stay current, with little effort. No more refreshing a webpage over and over again.

4. Read from Back to Front Where do you start looking for information? Do you start reading the headline or the footnotes? Most people start with the headline, however Williams gives an inside tip; she always start at the footnotes. The footnotes inform the articles body, and you can get straight to your information, without obtaining any bias from the author.

5. Create Your Own Archive Wayback Machine is a digital archive of the web. This site makes you see archived versions of web pages across time. Most importantly, Price recommended that you use this site to develop your own personal archive. A feature of the Wayback Machine now allows you to archive most webpages and pdf files. Do not keep all your sources on a site you might not always be able to access. You can now keep the files not only in your own hard drive, but you share them online. Another useful resource for archiving is Zotero, a personal information management tool. Watch here for Price teaching how to use this incredible archive and information management tool. You can also form your own data with IFTTT. Gary Price teaches us how to do this here:

6. Pop up Archive Sick of scanning through podcasts and videos in order to get the information you need? Audio and Video searches are becoming increasingly popular, and can save you an incredible amount of time. This can be done with search engines like Popup Archive and C-SPAN.

7. Ignore Mainstream Media Reports Williams ignores sites like Reddit at all costs. These sites can lead your research astray, and you can become wrapped in knowledge that might later be deemed as false. Price is also wary of Wikipedia, for obvious reasons; any person, anywhere at anytime can change a story as they see fit. Stay curious, and keep digging. 

8. Marine Traffic Marinetraffic.com makes it possible to track any kind of boat and real-time ship locations, port arrivals and departures. You can also see the track of the boats and follow the path to any vessel movement. Check out Price’s tutorial video of FlightAware, a data search that traces real time and historical flight movements.

9. Foreign Influence Explorer Needing to find sources on governments and money tracking? Foreign Influence Explorer will make your searches incredibly easy. This search engine makes it possible to track disclosures as they become available, and allows you to find out what people or countries have given money to, with the exact time and dates.

10. If you are going to use Google… Use it well. Google’s potential is rarely reached. For a common search engine, you can get extremely specific results if you know how. Williams explains that the Congress has a terrible search engine on their site, but if you use google you can better refine your search by typing your keywords next to “site:(URL)”. You can even get the time and date it was published by further specialising. Watch a video demonstration of a Google advance search feature here.

 Source: This article was published gijc2015.org By Zita Evangeline Campbell & Line Løtveit

After killing off prayer time results in Google several years ago, Google brings the feature back for some regions.

The prayer times can be triggered for some queries that seem to be asking for that information and also include geographic designators, such as [prayer times mecca], where Islamic prayer times are relevant. It’s possible that queries without a specific location term, but conducted from one of those locations, would also trigger the prayer times, but we weren’t able to test that functionality.

A Google spokesperson told Search Engine Land “coinciding with Ramadan, we launched this feature in a number of predominantly Islamic countries to make it easier to find prayer times for locally popular queries.”

“We continue to explore ways we can help people around the world find information about their preferred religious rituals and celebrations,” Google added.

Here is a screenshot of prayer times done on desktop search:

Google gives you the ability to customize the calculation method used to figure out when the prayer times are in that region. Depending on your religious observance, you may hold one method over another. Here are the available Islamic prayer time calculation methods that Google offers:

Not all queries return this response, and some may return featured snippets as opposed to this specific prayer times box. So please do not be confused when you see a featured snippet versus a prayer-time one-box.

This is what a featured snippet looks like in comparison to the image above:

The most noticeable way to tell this isn’t a real prayer-times box is that you cannot change the calculation method in the featured snippet. In my opinion, it would make sense for Google to remove the featured snippets for prayer times so searchers aren’t confused. Since featured snippets may be delayed, they probably aren’t trustworthy responses for those who rely on these prayer times. Smart answers are immediate and are calculated by Google directly.

Back in 2011, Google launched prayer times rich snippets, but about a year later, Google killed off the feature. Now, Google has deployed this new approach without using markup or schema; instead, Google does the calculation internally without depending on third-party resources or websites.

Source: This article was published searchengineland.com By Barry Schwartz

Only 3% of the 1,000 internet users surveyed between the ages of 18 and 35 say they trust search engines like Google or Bing to keep their data safe and private. Just 4% trust social sites like Facebook, and 6% trust email providers like AOL, Yahoo or Gmail.

Blue Fountain Media commissioned a survey through SurveyMonkey in May 2018 to show brands the importance of protecting consumer data. The 1,000 survey participants, ages 18 to 35, were consumers found across the internet, not the customers of agency clients.

Overall, 90% of the internet users in the U.S. said they are concerned about privacy, yet only 5% are willing to give up technology like Amazon Echo and Alexa, or Google Home and Assistant.

Ironically, internet users want the ability to use the devices to search for information via their voice, but they are not willing to spend the time to read or hear the fine print that tells them how their data will be collected and used.

Consumers have more trust in other types of sites than they do in search engines and social sites. When it comes to keeping their personal data most secure, 21% trust online banking or financial institutions the most, while 18% feel safe on government sites and 17% say credit card companies are secure.

Overall, the study also found that more than 40% “feel hopeless and worried” that their private information is being shared with dangerous people.

“I invited Google into my home,” said Brian Byer, vice president of business development at New York-based digital agency Blue Fountain Media. “I ask her the temperature and weather and she’ll tell me. Having that connivance is worth having an open mic at my house all day long.”

While 58% will not download an app if it enables microphone use, only 5% of respondents claim to have ditched their Alexa because their microphone is always enabled.

People will download apps without reading the terms and conditions and without understanding what happens with their data. Some 60% of people polled do not read the T&Cs, and 20% download the app even when they read and don’t like them.

A smaller percentage will delete the app once they realize that it accesses their camera and tracks their location. Users in apps like Uber can disable functions until they are ready to use them, but some people just don’t know how.

In addition to search engines, close to 82% of those surveyed do not feel confident that online retailers keep their info safe; and 37% think giving companies access to personal information makes surfing the web, staying in touch with friends and shopping easier and more personalized. The study also found that even 31% of respondents create another email account just for signing up for services.

It doesn’t need to be that way, Byer said. Brands need to be open with customers, give them ways to opt in and opt out, and have an open relationship for a stronger partnership. 

Source: This article was published mediapost.com By Laurie Sullivan

San Francisco, Google took action on nearly 90,000 user reports of spam in its Search in 2017 and has now asked more users to come forward and help the tech giant spot and squash spam.

According to Juan Felipe Rincon, Global Search Outreach Lead at Google, the automated Artificial Intelligence (AI)-based systems are constantly working to detect and block spam.

"Still, we always welcome hearing from you when something seems phishy. Reporting spam, malware, and other issues you find help us protect the site owner and other searchers from this abuse," Rincon said in a blog post.

"You can file a spam report, a phishing report or a malware report. You can also alert us to any issue with Google search by clicking on the 'Send feedback' link at the bottom of the search results page," he added.



Last year, Google sent over 45 million notifications to registered website owners, alerting them to possible problems with their websites which could affect their appearance in a search.

"Just as Gmail fights email spam and keeps it out of your inbox, our search spam fighting systems work to keep your search results clean," Rincon said.

In 2017, Google conducted over 250 webmaster meetups and office hours around the world reaching more than 220,000 website owners.

"Last year, we sent 6 million manual action messages to webmasters about practices we identified that were against our guidelines, along with information on how to resolve the issue," the Google executive said.

With AI-based systems, Google was able to detect and remove more than 80 percent of compromised sites from search results last year.

"We're also working closely with many providers of popular content management systems like WordPress and Joomla to help them fight spammers that abuse forums and comment sections," the blog post said.

Source: This article was published cio.economictimes.indiatimes.com

Whether Conducting Academic Research or Purely Scientific Research, These Sites can be an Invaluable Aid.

Researching is the most crucial step in writing a scientific paper. It is always a well-researched scientific paper that inspires the assessor. At the same time, it must have genuine and authentic information for credibility. With the development in the Internet industry, i.e., web resources, researching for scientific materials has now become a matter of a few clicks. Now students can get information on any topic pertaining to science through academic search engines. They provide a centralized platform and allow the students to acquire literature on any topic within seconds.

scientific academic research image top internet sources

While there are many academic search engines available, there are some that have the most trusted resources. They provide information on a range of topics from Engineering and technology to Biology and Natural Science. They provide a one-stop solution to all research-related needs for a scientific paper. Besides, they provide a personal and customized way to search research materials on any given topic. This article will focus on some popular academic search engines that have revolutionized the way information is researched by the students. They are rich in information and have the highest level of credibility.

  1. Google Scholar (http://scholar.google.com/):Google Scholar is a free academic search engine that indexes academic information from various online web resources. The Google Scholar lists information across an array of academic resources, mostly are peer-reviewed. It works in the same manner as Scirus. Founded in 2004, it is one of the widely used academic resources for researchers and scholars.
  2. CiteSeerx(http://citeseerx.ist.psu.edu): CiteSeerx is a digital library and an online academic journal that offer information within the field of computer science. It indexes academic resources through autonomous citation indexing system. This academic database is particularly helpful for students seeking information on computer and information sciences. It offers many other exclusive features to facilitate the students with the research process that include: ACI – Autonomous Citation Indexing, reference linking, citation statistics, automatic metadata extraction and related documents. Founded in 1998, it is the first online academic database and has since evolved into a more dynamic and user-friendly academic search engine.
  3. GetCITED(http://www.getcited.org/): GetCITED is another powerful tool for searching scientific information. It is an online academic database that indexes academic journals and citations. It is a one-stop platform that offers everything related to academic publications such as chapters, conference papers, reports and presentations. You can even browse through the bibliographies to search related details. Furthermore, you can find information on any author and his published works. The two ‘most outstanding’ features of this academic search engine tool include: ‘a comprehensive database’ and ‘discussion forum’. It allows every member from academia to contribute in its database resources. It has over 3,000,000 written by more than 3,00,000 authors.
  4. Microsoft Academic Research(http://academic.research.microsoft.com/): Microsoft academic research is yet another top search engine for academic resources. Developed by Microsoft Research, it has more than 48 million publications written by over 20 million authors. It indexes range of scientific journals from computer science and engineering to social science and biology. It has brought in many new ways to search academic resources, such as papers, authors, conferences, and journals. This academic search engine allows you to search information based on authors or domains.
  5. Bioline International(http://www.bioline.org.br/): Bioline is among the most trusted and authentic search engines that have peer-reviewed academic journals on public health, food and nutritional security, food and medicine and biodiversity. It provides free access to peer-reviewed journals from third world countries. It promotes an exchange of ideas through academic resources. Founded in 1993, it has 70 journals across 15 countries that offer information on subjects like crop science, biodiversity, public health and international development.
  6. Directory of Open Access Journals(http://www.doaj.org/): Director of Open Access Journals (DOAJ) is yet another free search engine for scientific and scholarly resources. The directory offers a huge range of topics within scientific areas of study. It is among the richest sources of the scholarly database with over 8,000 journals available on different topics. All the journals are thoroughly peer-reviewed.
  7. PLOS ONE (http://www.plosone.org/): Founded in 2006, PLOSE ONE provides a free access platform to everyone searching for science-related information. All the articles published on PLOS ONE are published after going through a strict peer-reviewed process. This academic database has a meticulous procedure for publishing a journal. You can find plenty of articles and academic publications using this platform.
  8. BioOne (http://www.bioone.org/): An excellent search engine for scientific information, BioOne contains academic resources for biological, environmental and ecological sciences. Established in 2000, it started as an NGO and later became an online academic journal directory. The journal gives free access to over 25000 institutions all over the world.
  9. Science and Technology of Advanced Materials(http://iopscience.iop.org/1468-6996/): First published in 2000, the science and technology of advanced materials became online in 2008. This peer-reviewed academic journal offers free access to academic journals on major areas of science and technology. The academic directory is totally free of cost and provides easy and simple access to the plethora of information covering scientific subject-matters.
  10. New Journal of Physics (http://iopscience.iop.org/1367-2630):New Journal of Physics is an online scientific search engine that has academic databases with physics as core subject. Founded in 1998, it is co-founded by the Institute Of Physics and Deutsche Physikalische Gesellschaft. The search engine offers academic journals on diversified topics with physics as central theme.
  11. ScienceDirect(http://www.sciencedirect.com/): “A leading full-text scientific database offering journal articles and book chapters from more than 2,500 journals and almost 20,000 books.”

The above mentioned academic database and directories are among the most trusted search engines for scientific research. They offer information on possibly all the major areas of science including computer and technology, biology, environmental science and social sciences, and other areas of academic research.

Source: This article was emergingedtech.com By Katie Alice

Thursday, 31 May 2018 12:24

What are Advanced Search options?

Advanced search options are a set of very useful features offered by most search engines and search tools on the Web. Advanced search gives the Web searcher the ability to narrow their searches by a series of different filters; i.e., language, proximity, domain, etc.

The Most Common Advanced Search Options

A rundown of just a few of the most common advanced search options can be found below:

  • Language (you can specify which language you'd like results to come back in)
  • Region (specify which geographical region searches should be centered on)
  • Last updated date (when the article content was last updated; if you're looking for something on current events, for example, this becomes especially important)
  • Site or domain (you can limit your searches to just one site, or you can limit your searches to just one top level domain. This is a great way to really narrow down your search field, and can greatly improve the quality of your results. You can read more about how to do this in these articles: How to Search Within a SiteHow to Search Within an URL, or How to Search Within a Specific Domain.)

  • Where the search terms appear on the page (do you want your search terms to appear anywhere on the page? Or would you rather have them found right next to each other? It really does make a difference - you can also accomplish this simply by putting your phrase in quotes. You can learn more about this very useful technique by reading this article: Use Quotation Marks to Search For Specific Phrases)
  • Safe search (this offers the reader filters for language, explicit images, etc. Sometimes this still doesn't do the trick; you can read more about keeping away from potentially dangerous websites by reading this article, How Do I Avoid Dangerous Websites?)
  • Reading level (determines what reading level you'd like the results to come back in)
  • File type (did you know that you can actually search for different types of files on the Web? Yes, it's true - not only can you search for standard HTML files - aka the standard Web page, but you can also search for MS Word documents, PDF files, and much more. Learn more about this incredibly useful search technique by reading this article: How to Search for a Specific File Format)
  • Usage rights (find pages that you have permission to use)

Use Advanced Search Options to Make Your Searches More Powerful

More examples of advanced search options can be found at the following resources:

 Source: This article was published lifewire.com By Jerri Collins

The Internet is often the first place many people go when they need to do research. Though this might be the first place to look for basic information, the key to using the Internet wisely begins with understanding how the Internet works and how it can work for you.

How Internet Search Engines Work

An Internet search engine is akin to a library in the online setting. Within millions of domain names are stored pieces of information you can use for your research.

However, you need to begin somewhere.

Browser: The browser is the entryway to your Internet searches. You can use a variety of different search engines to help you begin your research, including:

  • Google
  • MSN's Bing
  • Ask
  • Yahoo!
  • Dogpile
  • Altavista
  • AOL search

No matter what search engine you decide to use, you will find a vast collection of resources. Many people choose one search engine before all others, and you might choose to do the same.

In collecting your information, assess how quickly the search engine can get your needed materials and then choose the search engine that works consistently for you. It is much easier to use one search engine than to use several.

While search engines are complex in the way they arrange their information, this is the basic setup.

  • Domain name: At the base, each Web site online has its own personal URL. This is the name of the Web site. For example, you might have www.Apple.com. This is Apple's Web site name. If you were to type this name into a browser or search engine, you would find a listing for the Apple site. If you typed in another spelling into a Web browser, you would not reach this site.
  • Domain details: After the domain name, you might see additional words, often after a back slash (/). This allows the site to break up into additional pages so a person can reach different pieces of information.
  • Subpages: Within those pages might be even more subpages, helping you further refine your search and find the results that you need to complete your research.
  • Keywords: Search engines operate much like a computer at a library might. You can type in a word that is related to your topic, a title of a book, an author, a question, or any other number of words to find results that are related to your search. Search engines rank the sites online by the keywords that are most related to the Web sites, as well as to keywords that are used most often on those sites. For example, when you want to look something up about dieting, you do not type in "carrot." You type in "diet" or "dieting." Search engines have complicated algorithms to determine what keywords match best to Web sites online.
  • Popularity: What you might not realize is that search engines also will rank Web sites based on how popular they are with users. For example, when you look up weight loss, you might find a site that talks about the health-related aspects of weight loss, rather than an actual weight loss plan. Why is this? More people decided to choose that Web site over weight loss product Web sites, so the search engine ranks it higher. These popularity rankings might change between search engines or they might change over the course of a week, depending on the popularity of a Web site.

Now that you know how a search engine basically operates, you can begin to see how you need to work with the search engine to find the pages and Web sites you need for your individual research. Though you might have a clear idea in mind of the questions you need to answer, you need to work with the search engine to ensure you can find the best possible information.

The Internet has a lot of information, and the main part of your research process will be sifting through your findings to determine what is useful. 

Search Engine Strategies

When you first use a search engine to look up the answer to a question or to begin a research project, you will notice something: Some of the results you receive are relevant and some are not. This happens because search engines all have different rules about how the search engine results will be listed.

To maximize the efficiency of your search engine search, you need to use strategies that help you find the most relevant results first. This will reduce your research time and ensure the sites on the list will help you with your project.

  • One-word search: The simplest way to use a search engine is to type in one word that is crucial to your search. This might be a word that is in your research title or a certain item you need to know more about to be prepared for a presentation.
  • One-phrase search: If you have a phrase that is often attributed to your main topic, then you can use this in search engines.
  • Multiple term search: When you want to make your search as specific as possible, you might want to type in as many keywords as possible to make sure you are narrowing the results. For example, instead of "diet," you might type in "diet healthy vegetarian."
  • Quotation marks: If you want the search engine to search for something that is spelled the same way that you typed it in, surround the word with quotation marks. This tells the search engine that you want only results that match the spelling exactly.
  • "AND": One of the Boolean operators is "AND," which is a way to tell the search engine that you want to include multiple words in the search engine results. For example, if you want to talk about salt and pepper, then you might type in "salt AND pepper." This will lead to results that include both of the keywords.
  • "NOT": If you have a term you need to research, but you do not want another term associated with it, then you would use another Boolean operator. For example, you want to research "pepper NOT salt." This will exclude any results that include salt.
  • "OR": The last used Boolean operator is "OR." If you are not sure what you need to include, but you need to include both terms, you might put "salt OR pepper." Your results might include one or the other or both keywords.
  • Use common terms: If you need to do some research on sweatshirts, it might be better to use the word "sweatshirt" instead of "hoodie." Think about the most basic term associated with the idea you need to research.
  • Synonyms: You also may want to choose to use synonyms of the topic you need to research if you cannot find the original word online. You can turn to your thesaurus for help with finding synonyms.
  • Related terms: You may also want to create a list of related words that can help you begin to find more research results. When talking about an engagement, for example, you might include "diamond ring" in your search list, too.
  • List the most significant word first: When you have a list of words you will use in your search engine, type in the most important word first. This will ensure the search engine focuses on the most important term.
  • Asterisks: When you are not quite sure how to spell a word or you are missing a part of a phrase, you can use an asterisk to tell the search engine you need help. For example, if you are not sure what Shakespeare's important quote in Hamlet was, you might type "to be * to be." This would return results that answer your question.
  • Question marks: If you are not sure about your keywords or a part of the phrase you are typing into the search engine, then use a question mark.
  • Plus (+) sign: You can also use this to link together the keywords you want to be used as a part of the search process. For example, you might use "peanut+butter+jelly."

It can also help to review the help section of your search engine to see what types of search options it offers. Because the search engines all operate differently, you need to make sure you are playing by their rules to get the best results.

Advanced Search Engine Strategies

When you want to make sure that your search engine is giving you the best results, you can use the strategies above, or you can continue to boost your results by using these more advanced research strategies:

  • Use the "advanced results" option. Some search engines, including Google, offer an advanced results option. When you are unable to find results you need for your research, extend your research into that section. The more boxes you can fill out here, the more you will be able to refine your results.
  • Use another language. If your results might be listed under a different language or in another country, make sure to list other possible languages the text might be in.
  • Specify the date. When you need to have results from a certain time period, add the date or the time period of the results you want to see.
  • Specify the file format. You might want to find a certain document online, but without specifying the type of document, this can be tricky. Instead, add in whether you need a .doc, .docx, .pdf, .ppt, .pptx, or other type of file to refine your results.
  • Specify the type of site. You can also make sure you are only getting useful sites by typing in things like ".edu" and ".gov" with your keywords. This will qualify your results and give you only results that are college and university Web sites or those that are run by government agencies.

The more that you begin to refine your search, the more effective results you will have. The better your research, the better the results. 

Potential Problems with Internet Research

While more people use the Internet than ever before for their research, this is not without its troubles. The Internet contains valuable information, but it also contains information that has not been well-researched.

Another set of problems occurs when a person uses the Internet for all research.

Here are some ideas to consider:

  • Choose respected sites. It is best to choose Web sites that have been used for years and that are run by a team of experts. At the very least, the Web site should have some sort of expertise or have a board of editors that helps ensure that information on the site is accurate.
  • Consider the objectivity of the Web site. When you read a Web site about the benefits of beef, look to see who is sponsoring the site. If a beef company is sponsoring the site, you might want to look at the information more carefully. While a site may not be lying about the information it posts, the site might be influenced by its sponsors.
  • Realize that some publications cannot be posted online. There are some journals and articles that might not be able to be posted online due to copyright issues. Some articles can only be found in print at libraries.
  • Notice that some publications are limited online. Many publications are limiting the content they have online. When this is the case, you might only be able to find a portion of the content you need.
  • Some research can only be obtained online via memberships. Some journals and magazines online will post all of their latest issue's contents, but a person will need to subscribe to be a member to access the information.

The Internet is one research tool, but it is not the only research tool. Instead of looking at the Internet as the only way to find what you need, look at the Internet as a helpful starting point.

You might be able to find the basic information you need, but do not limit yourself to just this research tool.

 Source: This article was published universalclass.com

Monday, 21 May 2018 11:45

How to do internet research

The internet is a wonderful resource. It has all the information that students are likely to need about every topic they are studying. Internet research can be a very effective (and enjoyable) way of finding the information that you need. However, it is also very easy to spend a lot of time searching on the web and still not find what you are looking for. If you follow the 'rules' below, you can be sure to avoid wasting too much of your precious time.

Rule 1 - Be sure you know exactly what information you have to find.

The more exactly you know what you are looking for, the easier it will be to find it.

Rule 2 - Use multiple-word searches.

This is related to Rule 1. Let's say you have to find out about Shackleton's third journey to Antarctica. Do not just type in Shackleton. Type Shackleton third journey Antarctica. You will get fewer results, but you can be confident that these will be relevant to the information you need.

Rule 3 - Enclose phrases in quotation marks.

Suppose you had to find out which was the world's most dangerous animal. Typing the most dangerous animal in Google returns almost 100 million hits. If you enclose the phrase in quotation marks in "the most dangerous animal", you get just over 600,000. This is still a huge number, but you can be more sure the results will be relevant.

Rule 4 - Use the minus sign to filter unwanted results.

Imagine you are searching for information about the Hilton hotel organization. If you just type in Hilton, you will get a huge number of pages with information about Paris Hilton, a famous Hollywood star. If, however, you type in Hilton -Paris, the search results will not include any pages about the actress.

In Google, the Advanced Search will help you use this (Boolean) logic correctly; or you can read their help page.You could also ask your teacher or librarian to show you.

Rule 5 - Learn how to skim the search hits for webpages worth opening.

If you have used good keywords/keyword groups and correct Boolean logic, you should have a not-too-long list of links that contain the information you are looking for. These links come with one or two lines of information about the webpage they lead to. If you read this information with some care, you can avoid clicking on irrelevant pages. It is very time-wasting to wait a minute or so for a page to load, only to find that it is useless to your needs.

Rule 6 - Be sure to evaluate the reliability of the information you find.

Anyone can put information on the internet. Not all of the information is correct or up-to-date. If you find a webpage that has unusual colors/fonts or contains many spelling mistakes, you should be very careful about trusting the information it contains. See if there are details about the author somewhere on the website, or ask your teacher/librarian to advise.

Rule 7 - Research in your own language.

Much of the information on the web that is in English will be very hard for ESL students. An excellent idea is to research in your own language. You can then read the corresponding information in English with a far better chance of understanding it.

Rule 8 - Remember: you don't always need to use the internet.

School libraries are full of books and other resources containing most of the information you need. If you use a library book, you can usually be sure of its reliability (although it may not be up-to-date). Libraries have access to excellent reference resources such as the Encyclopedia Britannica or ProQuest magazine database. It is often best to start research in the library and to use a web search engine only if the library does not have what you are looking for.

Review the reference resources in the Frankfurt International Upper School Library

Rule 9 - Filter your results according to their reading level.

You can ask Google to show you only the pages that are written at a basic (or intermediate, or advanced) level of difficulty. [Watch this video to learn how to do this.]

Rule 10 - Remember: finding the right information is only the beginning.

Once you have found the information you are looking for, you will need to do something with it. Often you will make notes on it before putting it into a piece of writing of your own. In this case, be sure to keep the URLs (web addresses) and titles of the web pages. [More on taking notes.]

Rule 11 = Rule 1: Be sure you know exactly what information you have to find ..

    .. and what you have to do with it once you have found it.a

 

Source: This article was published esl.fis.edu

Thursday, 17 May 2018 12:53

Computer and Internet Ethics

When we talk about “ethics” we refer to attitude, values, beliefs, and habits possessed by a person or a group. The sense of the word is directly related to the term “morality” as Ethics is the study of morality.

Meaning of Computer Ethics

It is not a very old term. Until 1960’s there was nothing known as “computer ethics”. Walter Manerin the mid-70s introduced the term ‘computer ethics’ which means “ethical problems aggravated, transformed or created by computer technology”. Wiener and Moor have also discussed about this in their book, “computer ethics identifies and analyses the impacts of information technology upon human values like health, wealth, opportunity, freedom, democracy, knowledge, privacy, security, self-fulfillment, and so on…“. Since the 1990s the importance of this term has increased. In simple words, Computer ethics is a set of moral principles that govern the usage of Computers.

Issues

As we all know, that Computer is an effective technology and it raises ethical issues like Personal Intrusion, Deception, Breach of Privacy, Cyber-bullying, Cyber-stalking, Defamation, Evasion Technology or social responsibility and Intellectual Property Rights i.e. copyrighted electronic content. In a Computer or Internet (Cyberspace) domain of Information security, understanding and maintaining ethics is very important at this stage. A typical problem related to ethics arises mainly because of the absence of policies or rules about how computer technology should be used. It is high time, there is some strict legislation regarding the same in the country.

Internet Ethics for everyone

  1. Acceptance- We should accept that Internet is a primary component of our society only and not something apart from it.
  2. We should understand the sensitivity of Information before writing it on Internet as there are no national or cultural barriers.
  3. As we do not provide our personal information to any stranger, similarly it should not be uploaded to a public network because it might be misused.
  4. Avoid the use of rude or bad language while using e-mail, chatting, blogging, social networking. Respect the person on another side.
  5. No copyrighted material should be copied, downloaded or shared with others.

Computer Ethics

Following are the 10 commandments as created by The Computer Ethics Institute which is a nonprofit working in this area:

  1. Thou shall not use a computer to harm other people;
  2. Thou shall not interfere with other people’s computer work;
  3. Thou shall not snoop around in other people’s computer files;
  4. Thou shall not use a computer to steal;
  5. Thou shall not use a computer to bear false witness;
  6. Thou shall not copy or use proprietary software for which you have not paid;
  7. Thou shall not use other people’s computer resources without authorization or proper compensation;
  8. Thou shall not appropriate other people’s intellectual output;
  9. Thou shall think about the social consequences of the program you are writing or the system you are designing;
  10. Thou shall always use a computer in ways that insure consideration and respect for your fellow humans.

Computer and Internet both are time-efficient tools for everyone. It can enlarge the possibilities for your curriculum growth. There is a lot of information on the Internet that can help you in learning. Explore that Information instead of exploiting others.

Computer Internet Ethics

 Source: This article was published cyberblogindia.in By Abhay Singh Sengar

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