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Jasper Solander

Jasper Solander

Sometimes, trawling through job boards just doesn’t cut it.

LinkedIn and Glassdoor are great places to search for jobs–if the companies you’re interested in are actively posting positions there. But what about companies that use lesser-known job boards or only post openings on their websites?

It seemed at first like Google for Jobs–Google’s new job search engine–was going to be the ideal solution to this problem. Google for Jobs is designed to provide a central source for jobs posted in different places across the web by displaying job results at the top of the results page for related keywords. But even it doesn’t show everything.

To get a job into the results, companies either have to post to specific job boards or mark up jobs on their websites with structured data. Companies that don’t post integrated job boards–or that lack the technical expertise required to mark up pages with structured data–do not appear in the results.

There’s only one way to find jobs posted anywhere online, and it’s to conduct a Google search. But if you just search for a job title, you’ll spend more time sifting through results than you’d spend checking every job board that exists.

 

Instead, learn how to use Google search operators to find exactly what you’re looking for–the job opening that is right for you.

WHAT ARE GOOGLE SEARCH OPERATORS?

A normal Google search usually looks something like this:

When you submit that query, Google understands you’re looking for results that use the words writing and jobs. It also considers other factors–location, historical search behavior, and what other people are usually looking for when they search for the same term–and uses all of that data to produce relevant results.

It’s a sophisticated and wonderful system, but it’s not perfect. It can’t be perfect because the search writing jobs could be shorthand for many different types of requests:

  • Show me results for all writing jobs.
  • Show me results for local writing jobs.
  • Show me job boards where I can find listings for writing jobs.
  • Show me results that explain how I can become a professional writer.

Because Google can’t know exactly which request you’re making, it shows a blend of results that it believes satisfies each of those requests.

To narrow down the results to exactly what you’re looking for, provide more specific guidance: either add more words to the search or use search operators–commands you can type into Google’s search box to provide more specific guidance on the types of results you’re looking for.

WHICH GOOGLE SEARCH OPERATORS ARE HELPFUL WHEN SEARCHING FOR JOBS?

While Google recognizes many different search operators, not all are applicable to searching for a job. For a job search, there are nine search operators you may want to use:

1)  Surround terms with quotation marks to force an exact match. When searching for the term writing jobs, Google looks for results with the words writing and jobs. To find results that use the exact phrase writing jobs—both words used together and in that order—surround the term with quotation marks.

2) Use OR to search for either one thing or another thing. Say you wanted to find jobs for either a marketing writer or business writer. Use the OR operator to tell Google to that you want to see results for either of those terms.

3) Use a minus sign to exclude results that contain specific words. Say the last search produced a lot of results for technical writer jobs. Add a minus sign to the search to tell Google not to populate results that contain the word technical.

4) Use parentheses to group terms. Some companies say, writer, some say copywriter, and some say, blogger. Tell Google to look for any of the three by grouping them into parentheses. The example below tells Google to look for the terms marketing writer, marketing blogger, and/or marketing copywriter.

5) Use the site: operator to find results only on a specific website. This is useful when searching for jobs on sites with hundreds or thousands of job postings. If you prefer Google’s search capabilities to those on LinkedIn, Glassdoor, Upwork, or any other major job board, you can use Google’s search engine to look at posts on those specific sites with the site: operator.

 

6) Use the intitle: operator to only show results with search terms used in the page title. For most job posts, the page title is going to be the title of the specific job. Narrow results by using the intitle: operator to limit the search to pages that only use search terms in the title–not in the body text. Also, note that the intitle: operator only applies to the first word that appears after it. To look for multiple terms, include multiple intitle: operators.

7) Use the allintitle: operator to look for multiple terms in a page title. Instead of prefacing every word with the intitle: operator, use the allintitle: operator to tell Google to look for multiple words in the title. Keep in mind, however, that the allintitle: operator will pull everything that appears behind it, so it can skew results when combining multiple search operators in a single query.

8) Use the intext: operator to look for a single word in the body text of a post. Lots of job posts include a responsibilities or requirements header. Narrow your search with an intext: operator to only show results that include one of those words in the body of the content. Follow the search marketing writer with intext: requirements to see only results that include the terms marketing and writer anywhere and requirements somewhere in the body text.

9) Use the allintext: operator to look for multiple terms in a page’s body text. Similar to allintitle:, allintext: tells Google to only show results with body text that includes all of the search terms listed. To find results for marketing writer with job requirements in the body text, follow the search marketing writer with allintext:job requirements.

 

Keep in mind that the formatting of each site operator is very important. Google only understands the OR command when both letters are capitalized. It only recognizes the site: command if there’s no space between the command and what follows it.

A FEW FINAL TRICKS FOR EDGE CASES

While the other search operators can be used for anyone performing any job search, these final three operators really only work for very specific scenarios.

If browsing the entirety of the web is just too overwhelming but you still want to save time searching for jobs, use the following search to get results from specific job boards–but without having to visit each one separately.

This search tells Google to pull results from only LinkedIn and Glassdoor. Do the same thing with as many sites as you’re interested in checking by adding additional OR and site: operators for each additional job board you want to check.

If you want to look at the career pages of specific companies instead of searching the entire web–but you aren’t sure what companies you’re interested in–use the related: operator to look for companies similar to the one you already like.

If you’re interested in working for Zapier, for example–but Zapier doesn’t have any relevant open positions–this search produces homepage results for companies that are similar to Zapier.

If you’re only looking for education or government jobs, use the site: operator to limit results to .edu or .gov domains.

Source: This article was published fastcompany.com By JESSICA GREENE—ZAPIER

I was going to start this post with some goofy anecdote about people standing in line at Starbucks while tapping away on their smartphones like zombies but, to be perfectly honest, the ridiculous product you’re about to see doesn’t even warrant that much effort. It’s a phone case that makes coffee. Why? Because combining two popular things is apparently the peak of creativity these days. Just look at this ridiculous thing.

It’s called Mokase, and it’s literally a case for your smartphone that makes a tiny amount of coffee which you then pour out. It uses special cartridges which, unlike a Keurig pod or other single-serving coffee gadgets, contains pre-made espresso which is basically just sitting and waiting to be poured.

 

Using a special app (of course) you have to send a prompt to the case to begin heating the coffee, and once it’s done you just pour it out. It can heat up the coffee to between 50 and 60 degrees celsius, which is around 120 to 140 degrees fahrenheit.

 

Originally a Kickstarter project, the Mokase has since been suspended by its creators, but not because it’s failing — in fact, it’s the opposite. In an update post on the Kickstarter page, its creator, Clemente Biondo, says that due to the reception it’s received, the team has decided to just start production of the gadget and push it up for sale as quickly as possible.

 

As you can see in the promo videos, the case is absolutely massive, and the amount of actual hot coffee it can provide is quite small. The concept of a tiny portable coffee heater makes almost no sense whatsoever, and the fact that it’s built into a phone case — which, by the way, will fit iPhone 6, 6s, 7, and 7 Plus as well as many Samsung and Huawei phones and even the LG G5 — just makes it that much more insane.

Source: This article was published on bgr.com

For anyone who is really concerned about keeping their thoughts private there is only one piece of reliable technology: write with a pen on paper, and burn what you’ve written when you’re done. For the rest of us, who want to get things done, there is an inevitable trade-off which we still don’t entirely understand. We now carry with us everywhere devices that give us access to all the world’s information, but they can also offer almost all the world vast quantities of information about us. The sense of personal integrity and boundaries that seems self-evident is actually the product of particular social arrangements which are profoundly affected by technology even though it doesn’t determine them. Technological change could move us towards our better selves or our worse ones, but things can’t stay as they are.

To go online is to descend into a world as transparent as an aquarium – and this aquarium is full of sharks. The newly discovered vulnerability in WhatsApp’s procedures is only the latest in an apparently unending succession of moments of unintended transparency.

 

It would be a mistake to see these problems as primarily technological because that would suggest that their solutions would be technological, too. In fact, the preservation of personal privacy and collective security online is a political and social task as much as it is one for the very few experts who understand the ramifications of mathematical magics like public key cryptography. Technological solutions will only work within a legal and political context, and the real threats to privacy come not from vulnerable widgets but weak laws, careless users and feeble oversight. The WhatsApp encryption scheme is proof against anyone who does not control or threaten the company’s own networks, which is something only a government could do. But sufficiently ruthless governments would not hesitate to do so if they had the opportunity. And against sufficient ruthlessness and physical power, technology is ultimately no defence. Although we can use schemes of encryption that are mathematically impossible to crack, so long as the password is known to anyone it can be tricked or even tortured from its holder.

Adding to this problem is the increasingly permeable border between state and non-state actors. When the FBI could not crack the iPhone used in the San Bernadino shootings, it turned to a private firm in Israel, which could. But that company has in turn now been hacked, and meanwhile many of the devices designed for use by law enforcement, which can suck all the information out of a captured mobile phone, can now be bought freely over the internet by any private company – or mafia outfit.

 

These threats can seem very distant. It’s easy to suppose that you will never come to the attention of a hostile state apparatus. On the other hand, the commercially motivated attacks on privacy pervade the whole of the internet, and in fact fund most of it today. Websites routinely collect as much information as they can about the users and then sell it on to data brokers for use in personally targeted advertising campaigns. Facebook (which, incidentally, owns WhatsApp) has built its entire titanic empire on this trade. Even when this data is anonymised, the protection is leaky, and in any case, someone who knows everything about you except your name is in a much stronger position than one who knows your name but nothing else.

But the real danger comes when these two kinds of loss of privacy combine so that the knowledge gained for commercial ends is used for political manipulation too. It is in the interests of advertisers to short-circuit rational thought and careful consideration, but it is even more in the interests of demagogues to do so. Against this we must rely on moral and intellectual defences much more than the supposed magic of advanced technology.

Source: theguardian.com

If you're holding your shiny new Android smartphone and are wondering how to get the most from it, then you've come to the right place.

Whether this is your first smartphone, you've just hopped over from an iPhone, or you've had a number of Android handsets, we've pulled together some of the best Android tips and tricks to help you get the most from your phone.

Android is an ever-changing beast with many faces. There are different versions of the software, there are plenty of different manufacturer skins layed over that Android core, like those from Sony, Samsung or HTC, and there's a limitless level of customisation you can apply from Google Play, or other third-party sources.

That means that few Android devices are alike, but all Android devices have the same foundation. So, starting at the beginning, here's how to master your Android phone. 

Sort out your Google account

Android and Google are like peas in a pod. To use Android, you need to use a Google account. That means everything that goes with it - Gmail, calendars, contacts, YouTube, Google Maps and more.

Getting your account in order is something you can do from your PC before you sign into your new device, letting you use the big screen and keyboard to get things straight.

 

Google incorporates a contacts system which hides within Gmail on your desktop browser. If you have lots of contacts, import them into Google contacts and manage them there. Managing them on a computer makes it much faster to get everything correct before you get started.

If you have your contacts in another form, there are easy ways to import them to Google, as well as scan for duplicates and so on. As your Android life progresses, it's worth popping back to your core Google contacts list to check that everything is still nice and tidy.

If you're thinking of saving contacts to the SIM card and moving them over, it's not worth the effort: better to find the software to import them from your old phone to your PC, to then feed them to Google. It will make your life easier in the future.

Master transfer tools, or just use Google

Many manufacturers offer transfer tools to help you move old content to new places. This might be a desktop app, but more frequently, it's becoming part of the device when you set it up for the first time. Android now also has the option to restore a previous backup, or set up a device from scratch, as well as offering you the chance to transfer data wirelessly to setup things like your accounts and settings.

Generally speaking, if you've been using Android previously, those items associated with your account will move over without a hitch. However, for things like photos, you might wish to move them to a cloud service if you want to preserve them.

Google Photos is the obvious choice for Android users, because it's associated with your account. You just have to install the app and sign in. You could also use OneDrive from Microsoft or Dropbox, as both offer photo backup options and are widely accessible across platforms. You could also save to a microSD card and move it across, if you have the hardware to support it.

Get to your settings faster

Swiping down the notifications bar will get you access to shortcuts for various hardware toggles. It's here you can turn off things like Bluetooth or Wi-Fi quickly and easily. Many manufacturers edit this area, so Samsung, LG, HTC and Nexus devices all look different.

Android has a grid of quick settings shortcuts if you're on one of the recent versions of Android like Lollipop or Marshmallow, which most new devices are. Swipe down with two fingers and it will take you straight to those toggles. 

If you want to head to the full setting menu, tap the cog at the top of the notifications area when you swipe down. 

 

Watch your data

Although some contracts give you unlimited data, it's always worth looking out for how much you're consuming, so that you can avoid an unwanted bill by making sure you don't go over your data limit.

Head into the settings menu and in the top section "wireless and networks" you'll find the option for data usage. This is where the phone keeps track of your data use and you can set an alert for your limits so you don't over spend.

You can also see what is consuming data which is a quick way to spot apps that might be using a lot of data when they don't need to be. You can then go to that app and tinker with the settings, perhaps set it to update on Wi-Fi only.

Data not working?

Smartphones are complex beasties and sometimes things just stop working. The bar says you have full reception, but nothing is moving, you can't get that site to load or that tweet to send.

Try flipping the phone into Aeroplane/Airplane mode and back again. This will sever your connection and re-establish it, and hopefully things will start moving again. You can get to Aeroplane mode via the quick settings grid mentioned above, or with a long press of the standby button.

Managing Wi-Fi

Wi-Fi will keep you connected and saves your data costs, but there's an option in Android to alert you to open networks. When walking down a typical street, it will constantly ping you, asking if you want to connect.

Usually these networks aren't open, they require log-in once you've connected. Head into settings > Wi-Fi > advanced settings and disable the feature to be left alone.

 

If you're looking for the WPS option on Android, which is really handy to quickly connect to a router, you'll find it in settings > Wi-Fi. It may appear with the WPS arrows, or be hiding in the menu.

Wi-Fi not working?

Just like cellular data, sometimes Wi-Fi goes on the blink. Often, just opening the quick settings and toggling Wi-Fi off and then back on again, will re-establish the connection.

Glorious displays ... eat battery

The wonderful display on your Android devices is also the thing that's going to eat the battery. Although it often looks the best at full brightness, that's not very beneficial to your battery. Opting for auto brightness will often give you the best balance of brightness and the visual impact you're after.

Some devices will then let you tailor auto brightness so you can increase or decrease within that scale. Bumping it down a notch on long days will help prolong your battery.

If you're just not happy with the auto brightness, then try the app Lux Lite. This will take over the display brightness control, as well as letting you bump it up or down from the notifications area.

Also look at your display sleep settings. There's no need for it to stay on longer than you need it, so head into settings > display > and look for "sleep" or "display timeout" and pick something shorter.

How do I take an Android screenshot?

Simply hold standby and volume down at the same time and you'll get a screenshot of whatever you're looking at. Not everything can be captured, however. Some protected content, such as video playing in some apps, won't appear in your screenshot.

Screenshots are stored in the gallery in their own folder, but if you're looking to share, you can do straight from the notifications bar once it's saved.

 

What is the best Android keyboard?

Simple: the one that works for you. You don't have to put up with the keyboard your device comes with. There are loads of options for the keyboard, from the manufacturer's version that Samsung or HTC bundle in, through to the stock Android keyboard, or third party keyboards like SwiftKey Skype.

First up, you might want to turn off the vibration feedback on keypress, which you'll find in settings > language & input (or language & keyboard) where all the keyboard settings lie. Sometimes the vibrations get backed up and once your fingers start flying, they can't always keep up, which is annoying. The buzzing of the vibration may also be really annoying to those around you. Some vibrations get hidden in the sound and notification setting. Again, less is more, as they say.

Although some of the manufacturer keyboards are pretty good, the stock Android keyboard (available on Google Play) is also good, but we're fans of the advanced features of SwiftKey (pictured above), which is well worth a try too, because of the strength of its predictive suggestions. It's also free.

Get some apps

Phones used to be for making calls. Now they're for doing everything. No matter what you're after, there's bound to be an app perfect for the job, from shopping to banking, to reading to dating.

 

Apps are found in the Play Store. From here you can download a world of free or paid-for applications. However you don't have to do it through your phone. Once signed in with your Google account, you can do it from a browser, pushing the required app through to your handset. Just head to Google Play in your browser to get started.

It's worth noting that apps update regularly on Android. That's not necessarily because there's something wrong, but because there are constant changes to bring in refinements, optimisations or new features.

However, you'll want to make sure you're only updating those apps when connected to Wi-Fi. In Play Store, head to settings and you'll find the option to control how your apps get updates.

You're also free to install apps that aren't on Google Play. This may include beta software direct from developers, or something like Amazon Underground. If you want to do this, you'll have to enable that option. Go to settings > security and you'll find the option to enable apps from "unknown sources". Be warned, however, that you may expose your device to risks if you choose to do so.

Which is the best Android browser?

There are lots of browsers available for Android, with each offering a range of different options. The stock browser is Chrome and that's the best Android browser.

However, when you're looking at a new device, you might find that you have another browser, likely one that has been tinkered with by the device manufacturer. More often than not, you can ignore it and go straight for Chrome.

If your device doesn't have it, Chrome is on Google Play, and if you're a Chrome desktop user, you'll find plenty of syncing through your Google account, including browser and search history, bookmarks and autofill details, which are really handy on the move. 

 

Customise your Android home pages

The homepage is front of the queue when it comes to customisation. Your new phone will probably come with a range of shortcuts and widgets spread across a number of pages.

If you don't want them, delete them with a long press and drag them to the trash can. You can also usually delete the pages they're sitting on: there's no need to have seven home pages if they're all empty.

Different versions of Android and different manufacturers have slightly different approaches to home page customisation. Normally a long press on the background wallpaper, or a pinch on the background will get you started, but it differs from device to device.

Use Android folders

Folders are a great way to organise your apps on your home page. To be extra efficient, you can also place folders on the shortcut bar at the bottom of the display.

This means you can have lots of your core apps to hand without them cluttering up your home page, so that lovely wallpaper of your cat remains visible.

To create a folder, just drag one app shortcut over another and a folder will be automatically created.

Some devices will also let you make folders in the apps tray (menu) which is a great way to organise everything in there and make it easier to find your app. That said, if you've done a good job with folders on your home page, you'll find yourself rarely using the main apps tray.

What Android Launcher should I use?

If you're new to Android, the term launcher might be confusing. The launcher is basically the home pages, the apps tray and the shortcut bar at the bottom.

Your device will come with a stock launcher in place, that of the manufacturer. If you don't like it and want a different look to your phone, it's really easy to switch to an alternative and there are loads in Google Play. From Android 4.4 KitKat upwards, it's easy to manage the different launchers you have installed for easy switching.

When you install a new launcher, the original stays on the phone so you're not losing it, you're just telling the phone to use a different launcher instead, meaning you can escape from the looks of HTC Sense or Samsung TouchWiz if you don't like it and have something a little more unique.

We're big fans of Google Now Launcher. It give any Android phone a simple stock Android look and feel, with Google Now only a swipe away.

How to backup your Android photos

To address the age-old problem of how to make sure your photos travel with you, no matter what device you're using, there are lots of options. This used to be dependant on a third-party app, but now it's handled by Google Photos.

Google Photos was formerly integrated into Google+, but has been split out in the past year as a standalone app and service. It's the stock gallery on Android devices, although many like Sony and HTC will supply something different. All devices can access Photos, however, and it has backup integrated into it.

All you have to do is head into the settings and choose which Google account you'd like to backup. That means you can, for example, save all your device photos to a personal account rather than a work account you might lose access to in the future. You get the option of selecting to backup a smaller version or the full thing.

If you want to escape from Google, you can do the same with other apps, such as Microsoft's OneDrive or Dropbox. Both will offer to backup your photos and videos. Check your settings though, as you probably don't want to be backing up over phone data, just when on Wi-Fi.

SD card or not?

If you're lucky enough to have a microSD card slot on your device, there are a few things you should know about it. 

MicroSD is a great place for storing additional content for your device, or to expand the storage you have. If you have a device that's running Android 6 Marshmallow, the latest version, you might have access to something called Flex Storage. Flex Storage lets you use the microSD card as expanded internal storage. The microSD card's capacity will be assimilated and used for everything the phone wants.

Flex Storage is a great option for those with a low storage device, like 8GB, as it means you can expand it and accept more apps. If you opt not to use Flex Storage, you can't use it for installing more apps - it will only be used for storing files, like music or photos.

Importantly, if you're opting to use microSD, you should buy the fastest card you can to ensure that you're not slowing the phone down when it comes to accessing the data you have on it.

Managing Android music

Google's own music service (Play Music) will let you upload your music to the cloud from your Mac or PC, effectively backing it up on Google's server. You'll then be able to stream or download this to your device.

If you've been an iTunes customer, that's no problem. The Music Manager you download for PC or Mac can find your iTunes music and upload it, but beware, it will take some time and will possibly be quite a lot of broadband data.

But once done, it's all available to your Android device(s), or through any browser. Note, however, that music you download to your Android device through Play Music can only be listened to with the Play Music app.

If you've bought music from Amazon MP3 in the past, the Android app will let you stream or play songs from that service too and there are plenty of other options for players and streaming services.

Alternatively you can just load all your content onto your phone's memory, and as we mentioned, using microSD for this job is likely to be the best option, if you can.

Moving files to and from your phone

Android is great in that it gives you so much flexibility for carrying and using all sorts of files. Embracing the cloud is preferable to using wire and you have plenty of options to get access to those PDFs or whatever else you want. You can use Google Drive to move files easily and you can then access these through any browser, or on any Android device, or with apps elsewhere.

Google's apps will let you edit them easily and there are free applications for things like Docs and Sheets, ideal for working on your documents on the move. Alternatively, Microsoft offers free Office apps for Android, although some features are only available to Office 365 subscribers. It works in cohoots with OneDrive, again.

Alternatively, Dropbox will do much the same thing. Install the app and you'll be able to move files through the cloud over to your device.

If you do want to use wire - and that's sometimes better for larger files like video - then you have several options. Many manufacturers bundle software with devices, although this tends to focus on photo and music syncing and is often more trouble than it's worth. Instead, you can just access the device through Windows once plugged in via USB, so you can just drag and drop files. 

On a Mac, you'll need to install an application called Android File Transfer. Once in place, you can again drag and drop directly to your device's memory.

Note however, that there are various settings on your phone to handle USB connections. You'll be given the choice of what you want to do, but these days, using cloud syncing is often the fastest option.

Author: CHRIS HALL
Source: http://www.pocket-lint.com/news/110621-android-for-beginners-tips-and-tricks-for-your-new-smartphone

In 2014, Dave Kerpen, chief executive of Likeable Local and author of "The Art of People," received a postcard that illustrated the traits and behaviors of successful and unsuccessful people.

The card came from fellow Entrepreneurs' Organization member Andy Bailey, the chief executive of Petra Coach, a business-coaching service. Although the two CEOs have never met, Kerpen said in a 2014 LinkedIn post that the postcard has had a profound effect on him, "reinforcing values I believe in and reminding me on a daily basis of the attitudes and habits that I know I need to embrace in order to become successful.

"The postcard, at right, points out 16 big differences between successful and unsuccessful people. Below we highlight six of our favorites, plus seven others Kerpen shared with us in a recent interview.

Read on to find out what distinguishes superstars from everyone else:

1. Successful people embrace change; unsuccessful people fear it

"Embracing change is one of the hardest things a person can do," Kerpen says in his 2014 LinkedIn post.

With the world moving fast and technology accelerating at a rapid speed, it's imperative that we embrace these changes and adapt, rather than fear, deny, or hide from them, he says. Successful people are able to do just that.

2. Successful people talk about ideas; unsuccessful people talk about people

Instead of gossiping about people, which gets you nowhere, successful people discuss ideas.

"Sharing ideas with others will only make them better," Kerpen says.

 

3. Successful people accept responsibility for their failures; unsuccessful people blame others

Truly successful leaders and businesspeople experience ups and downs in their lives and careers, but they always accept responsibility for their failures.

He says blaming others solves nothing: "It just puts other people down and absolutely no good comes from it."

4. Successful people give others all the credit for their victories; unsuccessful people take all the credit from others

 

Letting people have their moments to shine motivates them to work harder and, consequently, makes you look better as a leader or teammate.

5. Successful people want others to succeed; unsuccessful people secretly hope others fail

"When you're in an organization with a group of people, in order to be successful, you all have to be successful," Kerpen says.

That's why the most successful people don't wish for their demise — they want to see their coworkers succeed and grow.

6. Successful people continuously learn; unsuccessful people fly by the seat of their pants

 

The only way to grow as a person, professional, and leader is to never stop learning.

"You can be a step above your competition and become more flexible because you know more," he writes. "If you just fly by the seat of your pants, you could be passing up opportunities that prevent you from learning (and growing!)."

7. Successful people ask how they can help others; unsuccessful people ask how they can help themselves

Kerpen told Business Insider that the best question you can ask when you first meet an influential person isn't "How can you help me?" but "How can I help you?"

Of course, you should be willing and able to help the person if they take you up on your offer.

But regardless of whether they accept or decline, he says simply offering your assistance makes people feel warmer toward you, and makes them more inclined to help you when you need it.

8. Successful people take a chance and ask for what they want; unsuccessful people are afraid of failure

"Rejection and failure are two of the most paralyzing fears," he says, and they often prevent people from asking for what they really want.

"If we don't ask for what we want we think on some level that we can't fail; we can't get rejected," Kerpen says. "But in reality we're almost guaranteed that we're going to fail because we're not going to get what we want.

"In "The Art of People," he gives the example of a salesperson who was failing to win any customers, simply because she wasn't asking directly for their business at the end of her pitch. Once she started being more forthright, her sales increased.

If you want to be successful, your mantra should be something like "Embrace the fear of no; then ask for the yes."

9. Successful people are always looking to better understand themselves; unsuccessful people don't care about introspection

 

"The first step in learning how to better influence others to get what you want in your career and in life, is to understand yourself," Kerpen writes in the book.

Specifically, he says you should understand your unconscious motivations, what shifts your mood, and how you best interact with others.

If you're looking to learn more about yourself, Kerpen recommends the Enneagram assessment, cowritten by Mario Sikora. The assessment divides people into nine categories, including those who strive to be connected and those who strive to be detached.

You can find the Enneagram in Sikora's book, "Awareness to Action," or in "The Art of People."

10. Successful people listen first and never stop listening; unsuccessful people talk too much

Kerpen says that the single most important and underrated skill in business, social media, and life in general is listening.

It's hard to do, he said, because when we get excited about our ideas, all we want to do is talk about them. But the less we talk, the easier it is to persuade other people to like those ideas — and to like us.

Kerpen writes: "Listening and letting people talk is key to winning them over in life, in business, and in all human relationships."

11. Successful people are vulnerable and transparent; unsuccessful people are protected and secretive

In the book, Kerpen writes that we learn from an early age that crying, and showing emotion in general, is a sign of weakness.

Yet he experienced firsthand the power that comes from letting yourself be vulnerable. At a management retreat for Likeable Media's executive team, Kerpen asked everyone to share the most difficult experiences they'd ever had and what they learned from them.Several people, including Kerpen himself, ended up crying, and as a result they felt "superconnected as a group.

"Kerpen writes:

As it turns out, sincerely powerful emotions — especially those powerful enough to cause tears — are quite influential in connecting with other people. If you can get yourself to experience a level of vulnerability with someone to the point where you're moved to tears, you will be able to relate to that person — and he or she can relate to you — on a much deeper level.

12. Successful people keep a positive attitude; unsuccessful people get negative too often

Kerpen writes in the book that a positive attitude is contagious, especially when it comes from a leader.

At a conference he attended more than a decade ago, one of the speakers recommended that people answer "Fantastic!" instead of something lukewarm like "fine" when someone asks, "How are you?

"Kerpen writes that the speaker "claimed that by using this word, you'll attract whoever you're talking to and make that person want to be around you, because no matter how anyone else is feeling, fantastic is probably better, and who wouldn't want to feel fantastic?"

13. Successful people are committed to gratitude and acts of kindness; unsuccessful people put themselves first

Kerpen concludes "The Art of People" by revealing the ultimate paradox, as explained by his wife: "The secret to getting everything you want at work and in life is treating people well, not trying to get everything you want.

"In other words, nice guys finish first, he says.

Here's an example of how being nice may have helped Kerpen's career. After meeting with a venture capitalist named Rich, Kerpen sent him a bonsai tree as a way of thanking him for his time.

Unfortunately, before he even received the bonsai, Rich decided not to invest in Kerpen's business. Once the bonsai arrived, however, Rich moved to introduce Kerpen to another VC who might be a better fit, and that second VC ended up investing in Kerpen's business.

Author: Jacquelyn Smith and Shana Lebowitz
Source: http://www.businessinsider.com/major-differences-between-successful-and-unsuccessful-people-2016-3/#-1

Thursday, 29 December 2016 00:18

The 12 best free blogging platforms

It used to be said that everyone has a book in them. These days, it might be more appropriate to argue everyone has infinite tweets, snarky Facebook updates, and semi-random comments in them. But plenty of people retain a thirst for more thoughtful writing, and also a desire to share it as widely as possible – and these are the best blogging platforms to go about doing that.

Blogs might have fallen out of fashion a touch, due to the onslaught of social networks, but there's something about having a space that's properly yours, potentially free from the distractions of a billion adverts and countless competing status updates. And the best thing is, there are a load of free blogs out there to get you started.

In this round-up, we explore 12 of the best blogging platforms for newcomers who want to get a free blog up and running. And not a LOLcat in sight!

01. Contentful

No one knows how they're going to want to display their articles a few years down the line, so Contentful provides a way to separate your content from your design. It calls this an "API-first" approach, so your content is stored on their servers and you can call it into any design or platform as you like. So if you want to build a completely different site in a few years time, it's easy to bring everything in as it's set up to be portable from the start. 

 

02. Jekyll

Jekyll takes your raw text files, which may be written in Markdown, if you like, and turns them into a robust static site to host wherever you want. It's the engine behind GitHub Pages, which means you can host your blog on there for free. 

Making your blog with Jekyll avoids the need to work with technicalities such as databases, upgrades and so on, so there are fewer things to go wrong, and you can build something completely from scratch. 

03. WordPress

If the folks over at WordPress are to be believed (and they seem suitably trustworthy sorts), it now 'powers' over a fifth of the internet.

It's easy to see why: on WordPress.com, you can rapidly create a new blog entirely for free, with a reasonable amount of customisation; alternatively, most web hosts provide WordPress as a free single-click install, and more info on what's possible there can be found at WordPress.org.

 

Newcomers might find WordPress a touch bewildering initially, but it's the best free option for anyone wanting a great mix of power, customisation and usability.

04. Tumblr

To some extent, Tumblr feels a bit like a half-way house between WordPress and Twitter. It offers more scope than the latter, but tends to favour rather more succinct output than the former.

Decent mobile apps make it easy to submit content to a Tumblr blog from anywhere, though, and it's reasonably easy to customise your theme to make it your own.

Tumblr also has a strong social undercurrent, via a following model combined with notes and favourites. Although be mindful that the service has quite a few porn bots lumbering about, which may give the faint-of-heart a bit of a shock should they check every favourite off of their posts.

05. Blogger

Best blogging platforms: Blogger

You'd hope with a name like 'Blogger' that Blogger would be a decent free service for blogging. Fortunately, it is. Sign in with your Google ID, and you can have a blog up and running in seconds, which can then be customised with new themes. It is, however, a Google service, and so be a touch wary, given how abruptly that company sometimes shuts things down that millions of people were happily using.

 

06. Medium

Best blogging platforms: Medium

Medium is the brainchild of Twitter's founders, and appears to be their attempt to do for 'longreads' what they once did for microblogging. The result is a socially-oriented place that emphasises writing, although within an extremely locked-down set-up. It's a place to blog if you want your words to be taken seriously, and if you favour a polished, streamlined experience. But if you're big on customisation and control, look elsewhere.

07. Svbtle

Best blogging platforms: Svbtle

Describing itself as a "blogging platform designed to help you think", Svbtle is fairly similar to Medium in approach. It again strips everything right back, resulting in a bold, stylish experience that pushes words to the fore. It could easily become your favourite blogging platform for the act of writing, but it again relies on you also wanting something extremely simple and not caring a jot about customisation.

 

08. LiveJournal

Best blogging platforms: LiveJournal

One of the veterans of this list, LiveJournal (like Blogger) started life in 1999. Perhaps because of its age, it rather blurs the lines (the site says "wilfully") between blogging and social networking.

The result is more of a community that affords you your own space, but that also very much encourages communal interaction. It is possible to fashion something more private, but to get the most out of LiveJournal, you need to be prepared to delve into discussion as much as writing.

09. Weebly

Best blogging platforms: Weebly

Weebly bills itself more as a website-creation system than something for solely creating a blog. It's based around drag-and-drop components, which enable you to quickly create new pages.

However, blogging is also part of the system, and you get access to customisable layouts, a bunch of free themes, and the usual sharing features you'd expect, to spread your words far and wide.

10. Postach.io

Best blogging platforms: Postach.io

Postach.io claims it's the "easiest way to blog". It's from the people behind Evernote, and, naturally, is deeply integrated into their system.

Essentially, you just connect a notebook to Postach.io and then tag notes as 'published' to make them public.

However, you get some customisation, too, including a bunch of themes, the means to embed content from other sites, Disqus commenting, and the option to instead use Dropbox for storing content.

11. Pen.io

Best blogging platforms: Pen.o

Pen.io's approach is also rather different from its contemporaries. Unusually, it doesn't require a login — instead, you define a URL for a post and set a password.

Images can be dragged into place, and you can create multi-page posts using a tag. And that's about it.

Really, it's a stretch to call Pen.io a blog in the traditional sense, but it's a decent option for banging out the odd sporadic post, especially if you don't want any personal info stored.

12. Ghost

Best blogging platforms: Ghost

Something slightly different for our final entry. Unlike the others on this list, Ghost is only free if you download and install it yourself; use the Ghost site and you pay on the basis of traffic.

However, this system differentiates itself in other important ways: it's entirely open source, and while writing you get a live preview of how your post will end up.

You need to be technically minded for this one, then, but it's a worthy alternative to WordPress if you're happy to get your hands dirty and have your own web space that's awaiting a blog.

Author: Craig Grannell
Source: http://www.creativebloq.com/web-design/best-blogging-platforms-121413634

Whether you do SEO for a living or consider yourself a newbie, most people involved in search engine marketing know that there are two ways to go about it.

White hat and black hat.

White hat SEOs are the Jedi. We have tons of midi-chlorians in our bloodstreams and work for the forces of good in the universe.

This means promoting high-value content, engaging in deep keyword research to win in SERPS, and in general, promoting our websites or the websites of our clients using the methods that follow Google’s Webmaster Guidelines.

Black hat SEOs are the Sith. They are afraid that doing high-quality work to boost rankings takes too much time, so they take shortcuts that aren’t exactly laid out in Google’s best practices.

And we all know that fear is the path to the dark side. Fear leads to anger. Anger leads to hate. Hate leads to suffering…

sad dog

Some of these black hat techniques can be attractive to people who are new in the SEO space! Ranking well in search engines takes a lot of time and effort, and finding ways to hack the system is understandably appealing for those new to search engine marketing.

 

When I was starting out, I used a few of the techniques detailed below and guess what? I got no results! My websites were all indexed correctly, but I wasn’t able to get anything to rank for meaningful searches until I learned the ways of the White Hat Jedis.

So what happens when you try to implement black hat SEO strategies? You may make slow progress for some time, but you’ll eventually get hit with a Google Penalty.

If you’ve already been hit with a penalty, it’s time to read The Definitive Guide to Recovering From a Manual Search Penalty.

What Are Google Penalties?

Penguin

The original Penguin update was launched in 2012. Google relies heavily on links from one domain to another to determine a website’s authority. The penguin update crawled the web for any website attempting to game the number of links pointing to their site.

Over 10% of search results were affected, some of which were removed from Google search results entirely.

Since then, website owners and professional SEOs have been keeping a pulse on Google’s search algorithm updates.

Panda

The Panda update is a bit different. Its goal is to filter search results to prevent “low quality” sites’ content from ranking. While the definition of “low quality” is subjective, Google has their own course on creating valuable content, so it’s easy to see what they consider to be high-quality when it comes to digital content.

 

What Do Google’s Penalties Do?

If your website gets hit with either a Penguin or Panda penalty from Google, the results are the same: the loss of your current ranking position in search results and a huge dip in your organic traffic. All because of a few black hat methods you used to try to promote your website.

And if your website relies heavily on organic traffic from Google, a penalty could result in a downward spiral that could put you down for good.

Black Hat Strategies to Avoid

While there are many strategies black hat SEOs use to try to game Google and rank well in search results, these are the most highly used and the most likely to get your website penalized by Google.

Links

Getting in trouble with the internal links in your website or external websites linking to you could result in a penguin penalty. Here’s what you want to avoid when it comes to links.

Buying Links

Why most people do it: Arguably the most important ranking factor is the quality and quantity of links back to a website. It’s logical to think that buying links from websites with high Domain Authorities is the easiest way to get backlinks without putting in a lot of work.

Why you shouldn’t do it: Buying links is against Google’s Webmaster Guidelines. It’s an easy way to get on Google’s bad side and receive an automatic or manual penalty. It’s unlikely you’ll get away with buying links without leaving a trail. Google tracks links that are likely purchased and those which are likely natural, so gaming Google is more difficult than you’d think.

Reciprocal Links

Why most people do it: When Website A offers to link to Website B, Website A might think it’s a good idea to ask Website B to link back to them as well. That way, they get a bit of link juice in return.

Why you shouldn’t do it: If there’s a purpose for both websites to link to each other, such as a partnership, then reciprocal links make sense. But if the entire purpose of the two-way link is “link juice,” you run the risk of getting penalized.

Footer Links

Why most people do it: A backlink from the footer of another website is seen as valuable because it’s a link back from every page on their website. Because all pages contain a footer, when you add the link just once, it’s like adding a backlink from every page on that site.

 

Why you shouldn’t do it: Similar to reciprocal links, if there’s a purpose, like telling readers who built the site, then it makes sense to include it. If the link is purely included to gain authority, is from a completely disconnected website or contains non-branded anchor text, the risk of a penalty is real.

Hidden Links

Why most people do it: By hiding text or links, some people think that you can include lots of links back to your site without Google even knowing about it.

Why you shouldn’t do it: Googlebots are smart and know when your website has any hidden text or links. Having hidden links is bad, but the double whammy comes in the fact that Google crawlers can see a different website than your visitors. That’s a big no-no and is one of the easiest ways to get penalized and drop in the rankings.

Comment Spam

Why most people do it: Some websites allow users to add a comment below a post, and sometimes those comment sections allow links. This is an easy way to link back to your site, right?

Why you shouldn’t do it: Wrong. Linking back to your site in the comment forms of other websites is spammy and something Google doesn’t want to see. In Google’s eyes, links should be earned through quality and valuable content, not posted in a comment form in just a few seconds. If you can add something to the conversation and a link back to your site in a comment is relevant and brings value to the readers, then it’s probably OK to include it. If not, try something a little less black hat.

Anchor Text Overuse

Why most people do it: Most SEO beginners are susceptible to this. When trying to rank a page or post for a specific search phrase, they try to link back to their websites using related anchor text. For example, someone trying to rank “brand new sailboats for sale” would link back to their website with 100 links, all with the anchor text, “brand new sailboats for sale.”

 

Why you shouldn’t do it: Again, Google sees what you’re trying to do. You’re attempting to rank well for a specific search phrase by using contextual anchor text. In the past, this worked pretty well! But not so much today. Google prefers branded anchor text instead of keyword anchor text — it’s more natural to link back using the anchor text, “Marty’s Boat Emporium,” because it’s more natural and suggests the link validates trust.

Malicious Backlinks

Why most people do it: To be clear, nobody does this to themselves on purpose. Nobody attempts to get links back to their website from malicious websites. Unfortunately, there are many black hat SEOs, spammers, and hackers out there who embrace the dark side and will try to damage another site by linking to it from a site that is spammy or even unindexed.

Why you shouldn’t do it: When a site that Google deems is spammy links to your site, it can hurt your ranking. If you see links from precarious websites coming to your website, it’s most likely they didn’t pick your site specifically, and they link to everyone. If you do find that there are suspicious websites linking to your website, use the Google Search Console Disavow Tool to ask Google to ignore the link.

Content

Publishing content that doesn’t provide any real value to your website visitors is grounds for a panda penalty. Here’s what to avoid when it comes to content.

Duplicate Content / Content Theft

Why most people do it: Producing high-quality, valuable content takes a lot of time and effort. For that reason, some people think they can take content published on another website and reuse / repurpose it on their own. Now your website can have great content without the pain of producing original content, right?

Why you shouldn’t do it: Not quite. Google is very particular about duplicate content and, in general, doesn’t like to see the exact same content spread across multiple domains. If you find a piece of content that you think your audience would find really valuable, it is possible to republish that article on your website as long as you have the permission of the original author and fully disclose the fact that it’s being republished. But if you’re thinking about blatantly copying content from another site, you’ll run the risk of a Google penalty.

Over-Optimization / Keyword Stuffing

Why most people do it: This is another common error for those new to the SEO world. Some people think that the more they optimize a page, the better their page will rank, so they include ten H1 tags and repeat the keyword phrase they’re trying to rank for over and over again.

Why you shouldn’t do it: This actually used to work. In 2000, if you wanted to rank for “purple elephant,” all you had to do was include the phrase “purple elephant” a few times in your title, a few times in your H1 tags, and ad nauseam in your content. But in 2017, Google is looking for the content that provides the most value to searchers. That means over-optimizing is out and focusing on giving the most comprehensive answer to a user’s queries is in.

Hidden Content

Why most people do it: Similar to hidden links, some people think they can include content that’s the same color as the background of the site. They do this to include textual keyword phrases in the website without affecting their users’ experience.

Why you shouldn’t do it: Again, Googlebots know when your website has any hidden text or links. Google’s priority is the users, and hidden content definitely counts as a bad user experience because it’s something bots can see but your visitors can’t. This is a big no-no and is one of the easiest ways to get penalized.

Security

While having an unsecured website can’t technically get you a Penguin or Panda penalty, it could result in the loss of your valuable rankings.

Hacked Website

If your website gets attacked or injected with malicious code and Google finds out, they can block your website for people using their search engine.

Not only will this cause you to lose the trust of anybody who visits your site from organic search, but it will cause your website to drop in the rankings just like a Penguin or Panda penalty would.

While it’s true you may receive a notification through Google Analytics that your site has been hacked, it still could mean a real penalty for your website in search results if Google knows your site contains malicious code.

To Wrap It Up

It should seem obvious that when it comes to black hat SEO, the numbers just don’t add up. Produce high-value content, follow Google’s Webmaster Guidelines, and most importantly, don’t be in a rush.

Do yourself a favor and become a Jedi, not a Sith. It will pay off in the long run.

Author:  Joe Howard

Source:  https://www.searchenginejournal.com/11-black-hat-techniques-can-kill-seo-campaign/180601/?ver=180601X3

In an opinion yesterday, Judge Oetken ruled that internet search engines are immune from liability under the Communications Decency Act (CDA) for indexing websites with negative articles about the plaintiff, a lawyer:

Courts have interpreted the CDA to give search engines broad immunity from defamation and other related causes of action resulting from their aggregation and republication of third-party content.

Because Defendants were acting only as publishers of sites whose content caused [the plaintiff’s] alleged injury, the CDA immunizes Defendants from liability. And the CDA’s broad protection for internet publishers also protects Defendants from any obligation to remove or de-index any links.

 

The Court is sensitive to the deep personal harms that can result from hurtful information posted on the internet. But the CDA prevents individuals from “su[ing] the messenger.”

Author:  Steptoe & Johnson LLP - Charles A. Michael

Source:  http://www.lexology.com/library/detail.aspx?g=a30f694b-0333-4093-8a16-a7a849071560

We are living in ehe age of the World Wide Web and connection to the Internet, when even in the most rural areas, a raging 46% of the population manages to stay connected.

In the more developed countries, this figure increases to the majority of the population, sitting at around 96%. Nevertheless, it is abundantly clear that certain enterprises still maintain the belief that they do not require the use of a website for their customers to visit.

The arguments that they make to support this theory are abundant. However, six main absurd excuses seem to surface on average more than others. A brief summary of these can be seen on the infographic below provided by Infobrandz:

infobrandz

“A website is redundant for this particular business.”

2

Across major continents, the implementation of the Internet exceeded 75% of the total population (including both personal and business use) a mere two years ago in 2014.

 

These statistics have only risen higher to the current standing of 2016 which approximates an average of over 3 billion Internet users worldwide, with the development of countries globally as well as the World Wide Web.

These numbers may seem intimidating at first glance due to the potential amount of people that your website can be targeted to. However, understanding the potential target market that a website will be able to captivate can be the key to developing business for small business owners.

If you can correctly implement your website — meaning you are able to set up a unique webpage that captivates potential target market consumers with innovative content — it is highly likely that traffic to your business will significantly increase.

“The industry is not online.”

It’s been reported that 42% of the global population actively makes use of the internet in one form or another. In addition, this rate is increasing gradually by approximately 1.13% per year.

Looking at these numbers, it is clear that the Internet is intricately connected to the world’s population. Due to this fact, your clients, both current and potential, are most likely connected to the web in one form or another.

If your industry is considered one of those that do not require a web-based platform that promotes interaction with your clients, this should by no means hinder you from having your own web-based platform.

In fact, this should compel you even further to develop your website as it will give you a competitive edge, making you among the first in your industry to actively interact with your clients and prospective clients over the World Wide Web.

If you are able to be one of the first companies in your industry with a web-based background and customer interaction platform in place, there is a high probability that through the website, you will be able to command and grow your market share.

 

“Development of websites can be overly expensive.”

o

A lot of small business owners are under the assumption that building a professional website is going to empty your bank and leave a hole in your wallet. The cost of developing websites fluctuates according to the complexity of your site. A simple website with minimum functions can cost you from $100, whereas the price for a more advanced website theme can extend to $1000 or more.

For a small company, the complexity and features of the website don’t need to be extravagant. The cost is decreased, which makes it more affordable, thus a smart choice for investment. However, throughout the web, there are even more inexpensive options. There are dozens of DIY website builders which simplify and alleviate costs, time, and effort. Sites that offer these features include Weebly and Squarespace. If you feel that creating your own website is still too much hassle, there is a wide range of much more affordable outsourcing choices when you hire developers through sites such as Upwork and Freelancer.

The use of freelancing websites can result in a much cheaper development process if you can find the correct contractor. The average cost of a website is never easy to determine. However, with freelancing sites, you can set up the development of your site on your own budget. These costs vary from freelancer to freelancer, as well as from company to company. The most accurate average for a small business website will be around $1000-$3000. The total cost includes the domain name and hosting, the design work, the programming, and the feature development, as well as other ongoing expenses.

However, it is important to compare this expense to that of the potentially exponential benefits that an online platform can have not only for the growth of your clientele and income but also for your business as a whole.

“I have enough customers.”

The essence of a successful and growing enterprise always lays in the expansion. The development of your total market share is an essential asset, critical in maintaining your business relevance. Keeping on track with this fact will enable you to grow your small home business into a company ready to serve your retirement. Having a website is an essential step.

 

When people are in need of a product or service, they tend to use search engines online. Lately, mobile phones have been evaluated to be the most conventional devices used for searching. As many as 44% of online shoppers make use of the search engines on their phones to make purchasing decisions. An SEO-friendly website placed near the top of Google’s search results will be privy to approximately 60% of all organic clicks. Therefore, making small business websites with friendly search engine optimization is the key to increasing your clientele and developing your business.

y

“Maintaining a website requires an extensive allocation of time.”

In the past, it was difficult and time-consuming to design and maintain a successful website. However, thanks to improvement in both code and software, no longer will your website take hours away from your day leaving you no time to rest. Maintaining your website is simple and it keeps your content appealing.

The first basic step when it comes to maintaining your website is to ensure that your domain name is paid for and relevant. Domain names can average approximately $49.

After your domain name, the next step is to secure a hosting contract. Again, different packages are offered depending on your platform requirements and the particular offers available from the hosting companies. Generally, the price ranges from $1 to $10 per month.

Site maintenance is not as difficult as one may think. If you are interested in learning how the maintenance of your website will work and all that it involves, click here.

“I use social media instead.”

Using social media is a fantastic idea for all businesses, as about 2.3 billion people make use of one social platform or another. The annual growth of the number of social media users is approximately 10 % (that’s 219 million new users each year)!

A recent survey by HubSpot was conducted with 569 participants. The report concluded that businesses are expected to be on three to four social media channels at a minimum. The below graph represents customer/potential customer expectations with regards to service response time on social media platforms:

Untitled

Furthermore, following a friendly and direct rule of engagement with those interacting with your business will improve the word of mouth to your brand.

It is true that having a stagnant website is not as useful as having an Instagram or a Snapchat account thriving with followers. However, no matter how many followers, shares, and likes you can accumulate per day, if you are not able to turn these idle potentials into fluctuating sales, is there a point to having them at all?

This is why it is vital to have a call to action such as a link to your website visible somewhere on your social media platform. This allows for more in-depth engagement as well as potential purchases from your website from leads generated by social media platforms — these two foundations work hand-in-hand.

Start developing your website today

Although it is true that a small business can do well for themselves without implementing and investing money in online platforms, building a website is not as difficult or as costly as it seems. Furthermore, the benefits of having a website for your small business is a motivation too strong to ignore. Not only will a website promote your company and increase your brand’s awareness, but over time it will also lead to more productive sales quotas and critical expansion in the future.

Author:  Vikas Agrawal

Source:  http://www.lifehack.org/463026/heres-why-some-small-businesses-are-hiding-from-website-platforms

The Internet provides a vast amount of information. If you can quickly and efficiently navigate through that wealth of information, and essentially find a needle in a haystack, you can create a very successful business as an Internet researcher.

Internet researchers can work with individuals or companies to gather, synthesize and present research on a variety of topics. You can work with small businesses to conduct market research to help them launch a new product.

You can gather data for someone in the health industry who is working on having an article published in a medical journal. You can also work with individuals who are researching their family ancestry or trying to locate a someone they lost touch of over the years.

Here are some of the pros and cons for starting an Internet research business that you should explore before taking the plunge.

The Pros of Starting an Internet Research Business

There are many reasons an Internet research business could be a good fit for you. Some of the benefits of benefits of this business idea include:

  • If you have a computer and Internet access, you have the equipment necessary to start an Internet research business.
  • There are no time constraints since the Internet is available 24 hours a day, 7 days a week.
  • Your business can be home-based or mobile.
  • You can expand your knowledge as you work.
  • You can target broadly, or specialize in specific research such as market research, genealogy research, statistical research, etc.
  • Your researching speed will increase as you become more familiar with online search tools and resources.

 

The Cons of Starting an Internet Research Business

Like most business ideas, there can be come challenges when it comes to starting an Internet research business. Some of the potential challenges include:

  • You may find it difficult to sell your services since it's something almost anyone can do.
  • You have to be able to objectively evaluate information since not all information found on the Internet is accurate.
  • You have to be especially careful to avoid plagiarism and how to cite your sources when gathering information online.
  • You need to understand the different search operators and how to use them to find what you're looking for.
  • You need to know what questions to ask your clients to get a clear understanding of what information they need.

Recommended Resources

These two resources will help you further explore this business idea:
Explore this list of 101 business ideas for even more inspiration. And make sure you also qualify your business idea as part of the planning process before starting your business.

Author:  Alyssa Gregory

Source:  https://www.thebalance.com/starting-internet-research-business-2951484

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