Wednesday, 07 September 2016 16:26

Authorities probe search engines for alleged illegal commercial promotion


China's search engine giants Baidu and Sogou, have been investigated by Shanghai authorities under suspicion for illegal commercial promotions.

This comes after the implementation of China's new Internet advertising regulations, which for the first time ever have defined paid-for search results on search engines as advertisements.

Baidu and Sogou are being investigated for promoting unqualified hospitals. The hospitals involved in the case, are also under investigation.

Baidu, the biggest Internet search engine in China, has been in hot water since April this year, as its search results influenced a 22-year-old college student's choice of medical treatment leading to his death

In July, Baidu was caught up in another scandal for its late-night promotion of gambling sites

These incidents have created a stir across China, and accelerated amendments of China's Internet advertising regulations and laws.

The newly-amended Internet advertising regulations of China came into effect on September 1rst, 2016.



Source : http://english.cri.cn/12394/2016/09/03/4201s939253.htm

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