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Thursday, 20 October 2016 16:52

Bing vs. Google: The Search Engine Debate

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“Who’s playing against OSU this week?”

“I don’t know. I’ll google it.”

Although Google is the only search engine to pop up as a part of speech in Webster’s, the search engine giant has been feeling the heat from competitor, Bing. Our first whiffs of Bing came from word association TV spots that made us laugh but got us thinking: what IS this thing?

So we googled it. And what we found was a slick screen and a search bar, leaving us with a new question: how is this any different from Google?

What’s the difference?

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To start off, Bing’s homepage differs from Google by keeping it interesting with its ever changing photo. However, Google’s plain screen has its advantages. The all-white look is sleeker, making it seem less cluttered. Users feel like they’re starting with a clean slate.

Once a search is conducted, Google brings up a litany of results ranked from most to least relevant. It’s new Google Instant feature attempts to give users that extra push towards more specific searches to make the more relevant searcher even MORE relevant.  Bing takes a slightly different approach by categorizing answers into instant answers, deep links, multimedia and other relevant categories. This targets user results and makes them easier to shift through. Google does provide results filter options on its SERP, but the user must filter the results manually.

When it comes to Google vs. Bing, it’s hard to say which is “better”. In the end it depends on what you’re looking for in terms of search.

More than results

If you want to go beyond getting good results, Google has the upper hand on the extra “stuff”. Things like Gmail, Google Docs, Google Talk and Google Reader make it easier for Google to keep users coming back. If you’re chatting with a friend on GChat and need to look up some info before sharing a presentation from your Google Docs, no doubt Google will be on the brain.

Source : globotimes

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