Articles

Big data is an incredibly useful platform for any business, big or small. It allows brands to delve deeper into the information and insights that fuel their products, services and processes. For example, you can use data collected on past product performance to make a more informed decision about a ...
In today’s ultra-competitive business environment, you need all the tools you can get to have that edge over your rivals. And in this respect, BI takes on a very important role. Modern business and organizations strive on data. We’re talking of data that accumulates day in and day out, and that ...
  • Monday, 06 November 2017 11:59
  • Posted by
Starting a business requires having a thorough plan in place, a process that takes a lot of time and research. But before you start your business, there are a number of questions and considerations you need to address. These are more than just passing thoughts, as they require lots of attention befo...
Research is essential to collect facts and statistics about a company’s customers, employees and competitors. On the basis of these numbers, companies are able to make better managerial decisions. The collected statistics are organized into reports and the management team uses them to take action....
In researching high-growth professional services firms we found firms that did systematic business research on their target client group grew faster and were more profitable. Further, those that did more frequent business research (at least quarterly), grew the fastest and w...
From The Terminator to Blade Runner, pop culture has always leaned towards a chilling depiction of artificial intelligence (AI) and our future with AI at the helm. Recent headlines about Facebook panicking because their AI bots developed a language of their own have us hitting the alarm button once ...
Image credit: Navi Radjou | Ted Talk I’m a big fan of TEDTalks -- they’re full of insights on everything from human nature to scientific breakthroughs to trends in design. They’re inspirational, informative and eye-opening in ways that can help you become a better person and a better profe...
  • Tuesday, 30 May 2017 22:38
  • Posted by
Sometimes what helps us to be successful in our professional lives is not such a great idea in our personal lives — competition is a quality that comes to mind. At the same time, we all have a limited amount of time each day to do the things that we want to do. So for the sake of saving time and e...
Nearly three centuries ago, Benjamin Franklin made a profound statement that every entrepreneur should live by: “When you’re finished changing, you’re finished.” This value in this quote didn’t pass with the late genius. In the 21st Century, his advice is more relevant than ever. Change is...
Google has been quietly rolling out new features and updates to Google My Business over the last several months, and columnist Joy Hawkins has compiled these underreported changes. We all know that Google is constantly launching updates to their products (over 1,600 last year), and some of these cha...
The reason smartphones exist is so we can be more productive. They’re like tiny super computers that we keep in our pocket. They connect to the web, let us do work, and we always have them on us. That makes them prime candidates to help us all be a little more productive. There are a ton of option...
Being the CEO of a startup is a lot of hard work. You need to manage the inevitable chaos, wearing multiple hats as a leader,1 a thinker,14 and a doer.2 It can easily be overwhelming when you need to balance everyday tasks alongside the “big picture” tasks that drive the vision an...
The Sunday Times just dropped its highly anticipated Sunday Times Rich List, which ranks the wealthiest people in Britain, as well as the rest of the world.Data from the list shows that it is actually entrepreneurs and self-made business people who dominate the top spots — not just mainl...
If you want to become a successful entrepreneur, learn these traits today. While each entrepreneurial success story is different, certain qualities separate great business ideas from the thousands that try and fail. Here are a few examples of what it takes to make it:  1. Successful entrepreneu...
Here are five things in technology that happened this past week and how they affect your business. Did you miss them? 1 — Your Mac is no longer immune to malware attacks. Check Point researchers have discovered an email-phishing campaign in Europe that is specifically targeting Mac users...
There is great business value in being viewed as an expert in your field. Benefits to positioning yourself as an authority include: peers giving greater weight to your opinions, consumers being more likely to purchase your products and services, and achieving higher search engine results. In my ...
The new FCC chairman wants to dismantle the rule that equalizes access to the Internet. If he succeeds, it will hurt all of us. This alarming turn of events comes on the heels of Congress voting to roll back a Federal Communication Commission (FCC) rule, which eroded consumers’ abilities...
  • Tuesday, 02 May 2017 00:27
  • Posted by
"The Internet is the first thing that humanity has built that humanity doesn't understand, the largest experiment in anarchy that we have ever had." -- Eric Schmidt Eric Schmidt is trying to upset us. And his thought here warrants close attention because as a software engineer and the CEO of Alphabe...
  When it comes to online advertising, the search engine giant Google has completely taken the world by storm. Now if you want to research, learn, watch, buy etc. everyone immediately goes to Google with the power of the entire internet shown instantly. Currently over 40,000+ people search on G...
The growth prospects and revenue generation of a business are directly related to the market dynamics and scenarios. Here, an extensive research is the strongest weapon in the armor of entrepreneurs. The startups can largely benefit from this market research. It helps them in understanding the curre...
Some problems are too complex to be tackled by even the most advanced high-power computers, so IBM aims to take them on with a new approach: an "industry-first" plan to build universal quantum computing systems for businesses, researchers and others. Instead of using the standard computing building ...
As technology and digital marketing tools continue to improve, businesses will have to adapt to trends in marketing and consumer behavior. Businesses that are attentive to the trends and changes of 2017 will be able to quickly implement new tools and strategies for greater success and improved custo...
  • Saturday, 15 April 2017 14:23
  • Posted by
For awhile there, up until the 1970s or so, the Big 3 automakers almost became the Big 4, as American Motors Company was knocking on the door of the triumvirate GM/Ford/Chrysler. But funky AMC just wasn’t well rounded or mainstream enough, and eventually was acquired by Chrysler. So the Big 3 neve...
Dr. Therese Huston (Photo by Kayleigh McCullom) Part of the series “Today’s True Leadership” In my work as a leadership trainer and a career success coach for women over 11 years, it’s become abundantly clear that the quality of one’s decision-making is not only a critical factor in h...
Most small businesses are all too aware that cyber criminals are becoming more inventive in their hunt for vulnerable or accessible financial information. They’re targeting individual consumers and small businesses, and the costs for businesses can be high. For small businesses looking to combat o...
Page 1 of 4

airs logo

AIRS is the world's leading community for the Internet Research Specialist and provide a Unified Platform that delivers, Education, Training and Certification for Online Research.

Subscribe to AIRS Newsletter

Receive Great tips via email, enter your email to Subscribe.
Please wait

Follow Us on Social Media

Want to read more content?
Register as "AIRS Guest"
Enjoy Guest Account

Login or Create New Account