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Google AdWords started in 2000 with merely 350 advertisers. 18 years later, a lot has changed with the number of advertisers growing exponentially. According to the statistics, Google earned more than 44% of the global online advertising revenue and 80% of search results now contain AdWords. Google ...
Planning Your Business Research The following information is intended to give the reader some general guidance about planning a basic research effort in their organization. The rest of the information in the section presents an overview of methods used in business, how to apply them, and how to anal...
Research on aspects related your business, such as your target customer, marketplace trends, production processes, and financial practices, can help you predict trends, project sales, spot opportunities, and avoid potential problems. Understanding the nature of different types of business research w...
Companies conduct business research for a number of reasons, including gathering crucial information on consumers and business clients. However, companies must make sure they use the correct methods for collecting customer information. Most company market researchers use phone surveys when they want...
Like many business leaders, Donovan Neale-May routinely seeks out information on business innovation and management trends. He reads reports from market analysis firms, white papers from companies in his field, and articles in online trade magazines. But he rarely bothers with academic business jour...
Written By Rachel Summers The Email was intended to make communication quicker and easier but sometimes it’s more of a hindrance than a help. We now spend too long at work checking emails, trying to find old emails, searching through relevant chains for the information you need or trying to delet...
Like many business leaders, Donovan Neale-May routinely seeks out information on business innovation and management trends. He reads reports from market analysis firms, white papers from companies in his field, and articles in online trade magazines. But he rarely bothers with academic business jour...
  • Tuesday, 17 April 2018 17:12
  • Posted by
When you are looking for businesses in your local area (be it sign writers to accounting firms), where do you turn? Sure, you may find local businesses through personal recommendations. But the majority of the time you’ll turn to search engines, particularly Google, to do a little online research....
In researching high-growth professional services firms we found firms that did systematic business research on their target client group grew faster and were more profitable. Further, those that did more frequent business research (at least quarterly), grew the fastest and were most profitable....
Big data is an incredibly useful platform for any business, big or small. It allows brands to delve deeper into the information and insights that fuel their products, services and processes. For example, you can use data collected on past product performance to make a more informed decision about a ...
In today’s ultra-competitive business environment, you need all the tools you can get to have that edge over your rivals. And in this respect, BI takes on a very important role. Modern business and organizations strive on data. We’re talking of data that accumulates day in and day out, and that ...
  • Monday, 06 November 2017 11:59
  • Posted by
Starting a business requires having a thorough plan in place, a process that takes a lot of time and research. But before you start your business, there are a number of questions and considerations you need to address. These are more than just passing thoughts, as they require lots of attention befo...
Research is essential to collect facts and statistics about a company’s customers, employees and competitors. On the basis of these numbers, companies are able to make better managerial decisions. The collected statistics are organized into reports and the management team uses them to take action....
In researching high-growth professional services firms we found firms that did systematic business research on their target client group grew faster and were more profitable. Further, those that did more frequent business research (at least quarterly), grew the fastest and w...
From The Terminator to Blade Runner, pop culture has always leaned towards a chilling depiction of artificial intelligence (AI) and our future with AI at the helm. Recent headlines about Facebook panicking because their AI bots developed a language of their own have us hitting the alarm button once ...
Image credit: Navi Radjou | Ted Talk I’m a big fan of TEDTalks -- they’re full of insights on everything from human nature to scientific breakthroughs to trends in design. They’re inspirational, informative and eye-opening in ways that can help you become a better person and a better profe...
  • Tuesday, 30 May 2017 22:38
  • Posted by
Sometimes what helps us to be successful in our professional lives is not such a great idea in our personal lives — competition is a quality that comes to mind. At the same time, we all have a limited amount of time each day to do the things that we want to do. So for the sake of saving time and e...
Nearly three centuries ago, Benjamin Franklin made a profound statement that every entrepreneur should live by: “When you’re finished changing, you’re finished.” This value in this quote didn’t pass with the late genius. In the 21st Century, his advice is more relevant than ever. Change is...
Google has been quietly rolling out new features and updates to Google My Business over the last several months, and columnist Joy Hawkins has compiled these underreported changes. We all know that Google is constantly launching updates to their products (over 1,600 last year), and some of these cha...
The reason smartphones exist is so we can be more productive. They’re like tiny super computers that we keep in our pocket. They connect to the web, let us do work, and we always have them on us. That makes them prime candidates to help us all be a little more productive. There are a ton of option...
Being the CEO of a startup is a lot of hard work. You need to manage the inevitable chaos, wearing multiple hats as a leader,1 a thinker,14 and a doer.2 It can easily be overwhelming when you need to balance everyday tasks alongside the “big picture” tasks that drive the vision an...
The Sunday Times just dropped its highly anticipated Sunday Times Rich List, which ranks the wealthiest people in Britain, as well as the rest of the world.Data from the list shows that it is actually entrepreneurs and self-made business people who dominate the top spots — not just mainl...
If you want to become a successful entrepreneur, learn these traits today. While each entrepreneurial success story is different, certain qualities separate great business ideas from the thousands that try and fail. Here are a few examples of what it takes to make it:  1. Successful entrepreneu...
Here are five things in technology that happened this past week and how they affect your business. Did you miss them? 1 — Your Mac is no longer immune to malware attacks. Check Point researchers have discovered an email-phishing campaign in Europe that is specifically targeting Mac users...
There is great business value in being viewed as an expert in your field. Benefits to positioning yourself as an authority include: peers giving greater weight to your opinions, consumers being more likely to purchase your products and services, and achieving higher search engine results. In my ...
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