Articles

In this introduction to the basic steps of market research, the reader can find help with framing the research question, figuring out which approach to data collection to use, how best to analyze the data, and how to structure the market research findings and share them with clients. The market rese...
In their book Write Your Business Plan, the staff of Entrepreneur Media, Inc. offer an in-depth understanding of what’s essential to any business plan, what’s appropriate for your venture, and what it takes to ensure success. In this edited excerpt, the authors discuss the whys and hows of cond...
In the early years of the 20th Century, US carmakers had it good. As quickly as they could manufacture cars, people bought them. By 1914, that was changing. In higher price brackets especially, purchasers and dealerships were becoming choosier. One commentator warned that the retailer "could no long...
  Marketers are forever being asked to achieve more with less so how can brands cut the budget without cutting corners when it comes to research? Startup culture has embedded the idea that budgets don’t need to be sky high to get great results. Companies big and small are learning that not al...
  • Wednesday, 04 October 2017 17:35
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Market research is needed on a continual basis, if you want to keep up with the latest market trends and gain a competitive edge in the business market. Understanding market research and using it to your advantage is vital in reaching out to your target audience and increasing your sales. Market res...
  • Monday, 25 September 2017 14:49
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by Joel Serman  You’ve done your initial market research and you’ve rubber-stamped your company business plan. All that’s left is execution. Your superstar team turns your idea into a business, as you acquire new users, close your first few sales, and build great new features for you...
This is a strong job market for those with the skills to treat patients and build apps. Using data from the Bureau of Labor Statistics, jobs platform Monster took a look at the occupations that will add the most jobs between now and 2024, and there's lots of good news for those thinking o...
The workplace, like almost all places where people interact, can be a petri dish of conflict. Offensive remarks, unrealistic demands, people taking credit for others’ work, bullying — the transgressions that occur can take many forms. They also have the potential to escalate out of control and p...
We are creatures of habit, especially when it comes to buying behavior. We know the location of our favorite products in the store, and we trust that they'll work year after year. In fact, research shows Americans buy the same 150 items, which accounts for 85% of household needs....
In July the China Internet Information Network Center (CNNIC) published its bi-annualreport into the state of the internet in China (report in Chinese). The report is a good guide into the browsing behaviour of netizens, the common phrase used to describe Chinese internet users. The report is b...
In the not-so-distant past, market research was a tedious, expensive and distinctively complex manual process. Moreover, the final data collected could prove to be dubious if inappropriate techniques were applied. With the advent of the Internet, traditional limitations to market research have been ...
A variety of techniques from online chats to video logs can reveal how people feel about your product or service and how you can improve it to make more money. Visualize. Just as you head off to work you get a text message asking if you've had a cup of coffee. You reply "no." About 20 minutes l...
Consumers do not always say what they mean, which is giving rise to new forms of market research based on emotional reactions. As traditional methods of market research go into decline, what are the strengths and weaknesses of newer techniques that track real-time emotional responses and get behind ...
Congratulations, all of your hard work has finally paid off. After spending a lot of time and energy on your SEO efforts, you have reached the top of the search engine results pages (SERPs). This is great news for your company — 60 percent of all organic search traffic goes to the top three rankin...
DMN spoke with Kyle Christensen of Invoca, a call intelligence company, to make sense of the changes Changes are taking the pace… And marketers need to catch up. Two weeks ago, Google announced to a group of AdWords advertisers that upcoming changes would occur to the phone numbers that appea...
In decades past, entrepreneurs didn’t have nearly as much access to data and information. Yet, that didn’t seem to stop them from doing market research. They would pore over whatever information they had and tirelessly seek out more. The roles seem to be reversed today. There’s more informatio...
With the online world developing so quickly, some marketing executives may underestimate the consequences for their brand of a negative online reputation. The power of the web is extraordinary, with people using it to do almost everything, whether that be research, finding a job or watching televisi...
We live in the information age, and that’s reflected in the emergence of content marketing as a significant part of business marketing strategies. Create the right content and you can grow your business organically, as people find it via search engines and social media. Providing valuable content ...
How do you say “Netflix and chill” in Mandarin? It doesn’t really matter, because they can’t do it. At the end of 2016, Netflix (Nasdaq: NFLX) became the latest online services company to admit defeat in the Chinese market. The video streaming goliath announced that it will syndica...
  • Saturday, 07 January 2017 13:53
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As an amateur to search engine optimization (SEO) you have to comprehend that there is no magic way to rank your web website at the first page of Google,Bing or Yahoo.  Search engines  are administered by complex algorithms and it requires a great deal of effort to "convince...
It used to be said that everyone has a book in them. These days, it might be more appropriate to argue everyone has infinite tweets, snarky Facebook updates, and semi-random comments in them. But plenty of people retain a thirst for more thoughtful writing, and also a desire to share it as widely as...
In an earlier post, we talked about using TechTarget’s search power to jump the organic search turnstile instead of pounding away at the same steep and expensive marketing goals year after year. Now, let’s look, in more detail, at why it makes sense to augment your paid search campaigns wit...
Online advertising is likewise known as internet advertising or digital advertising which makes usage of the cyberspace to communicate the promotional marketing message to the customers.The online advertising term is broadly categorized on the basis of types of advertising which includes search engi...
Whether you do SEO for a living or consider yourself a newbie, most people involved in search engine marketing know that there are two ways to go about it. White hat and black hat. White hat SEOs are the Jedi. We have tons of midi-chlorians in our bloodstreams and work for the forces of go...
Semantic search is one of the term that often hear in search engine sphere nowadays. As the name suggest, semantic search is the way search engines improves the accuracy of a search by means of using not one but multiple resources to interpret the true intent of the searcher’s query. These multipl...
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