It used to be said that everyone has a book in them. These days, it might be more appropriate to argue everyone has infinite tweets, snarky Facebook updates, and semi-random comments in them. But plenty of people retain a thirst for more thoughtful writing, and also a desire to share it as widely as...
In an earlier post, we talked about using TechTarget’s search power to jump the organic search turnstile instead of pounding away at the same steep and expensive marketing goals year after year. Now, let’s look, in more detail, at why it makes sense to augment your paid search campaigns wit...
Online advertising is likewise known as internet advertising or digital advertising which makes usage of the cyberspace to communicate the promotional marketing message to the customers.The online advertising term is broadly categorized on the basis of types of advertising which includes search engi...
Whether you do SEO for a living or consider yourself a newbie, most people involved in search engine marketing know that there are two ways to go about it. White hat and black hat. White hat SEOs are the Jedi. We have tons of midi-chlorians in our bloodstreams and work for the forces of go...
Semantic search is one of the term that often hear in search engine sphere nowadays. As the name suggest, semantic search is the way search engines improves the accuracy of a search by means of using not one but multiple resources to interpret the true intent of the searcher’s query. These multipl...
It’s time you know that an Effective Marketing Campaign doesn’t need to be too difficult or expensive. All successful online marketing campaigns should be within the grasp of any business whatever your budget is. An organized, planned online marketing campaign circling through different targeted...
What's 'hot' for many may be 'not' for your business model in the 12 months ahead. Don't believe the averages. Which United States markets will be the "hottest" for home building and development in 2017? It depends, of course, on what you mean by "hot." Hot sales, hot pricing, hot opportunity for la...
A new year is around the corner and we might see some new things in 2017. Four CEOs of leading Nordic ecommerce companies share their thoughts on what they think will be the key ecommerce trends in 2017. According to Marcus Fredricsson from Swedish car service portal Mekster, dropshipping is ov...
NEW DELHI: Category specific digital advertising in India is expected to grow three times to $1.2 billion, while the online job market looks set to double by 2020, according to a new study by Google and KPMG.   The next phase of growth of digital classifieds will be driven by e-services, real&n...
Expanded text ads (ETAs) are a big deal. At least a dozen articles on this fine site can attest to that fact (including one that I wrote myself). Spread out across all of the articles and discussions online, I’ve read more than a bit of speculation. So, I decided to get together with the prod...
Just before electronica, passive components manufacturer KEMET was promoting an advanced passive components search engine, offering engineers to search for part numbers way beyond the company's offering. ComponentEdge lets users search over 6.4 million part numbers with descriptive text or thr...
The wait is over, the iPhone 7 is on sale. Oh, and so is the iPhone 7 Plus. Great, now we have to make a decision. Arghh. Sure, line the iPhone 7 and iPhone 7 Plus up next to each other and size is the most obvious difference. But there's more separating these two than just the added inch...
How can you trust a secret if you can't tell where it came from? Today, we are excited to share that the Internet Society is a proud supporter of the Cryptech initiative. From the website introduction: Recent revelations have called into question the integrity of some of the implementations of ...
Mark Zuckerberg’s drive to “put video first” is also putting money in Facebook’s pockets. The more organic videos Facebook users watch, the more high-priced video ads Facebook can slip into the feed. Now Facebook’s strategy around auto-play video, paying Live content producers an...
Facebook might muscle-in on LinkedIn’s recruiting business with ways for business Pages to promote job listings. The new Jobs features could give companies another reason to drive traffic to their Facebook Page beyond marketing their products in the News Feed, while also allowing them to pay the s...
The ongoing debate between Android and Apple users just got a little more complicated. While both surely have qualities that appeal to all kinds of smartphone users, Apple’s staple characteristic of being more “user-friendly” may or may not be a load of false advertising. With its al...
As we all know that most of the time we are in search of a good job. We try our best to get into some good firm or organization to earn a better living. According to LinkedIn data, this is the season job applications spike on the social networking site. To discover what precisely employers...
When it comes to website optimization, speed makes a huge difference. It doesn’t matter what performance metric you’re looking at – on-page engagement, social shares, revenues, search rankings – you name it. If your site is slow, you’ll have an extremely hard time achieving it. According t...
In a few of my recent columns, I have suggested small businesses should consider using video in their marketing strategies because more and more data in the marketing world are showing this enhances sales and customer response.   But I received a good question from a reader who said, "Get real...
Most recently Skillings spoke to members of the Suburban Chamber of Commerce which serves the business communities of Summit, Berkeley Heights, and New Providence. He spoke about improving online visibility with Google. Prior to that, he addressed the Neighborhood Networking Group in...
The new MacBook Pro was so long and painfully awaited that our hopes probably ran away with us. We thought Apple would conclude the wait with a laptop that would last with us for years, but instead we got a transitional device that bridges the perpetual gap between present and future with ...
  • Friday, 04 November 2016 02:30
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The new iPhone 7 and iPhone 7 Plus are here and, once again, it is the Plus model where Apple’s greatest innovation is being shown. But more people will buy the iPhone 7 than the iPhone 7 Plus, so are they making a mistake and does the new Plus offer enough changes from the iPhone 6S Plus to ...
  • Thursday, 03 November 2016 10:03
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It's pretty amazing to think that Apple's mobile operating system is already nearly 10 years old, with the recently released iPhone 7 shipping with iOS 10. The first iPhone couldn't even run third-party apps, if you can imagine that, but since then those apps have been paramount to th...
  • Wednesday, 02 November 2016 17:53
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Lifestage, Facebook’s newer “teens-only” app designed to counteract the Snapchat threat by giving younger users a place to connect outside of Facebook’s larger social network, has now arrived on Android. Previously an iPhone-only application, this experimental a...
HTC was one of the first Android phone makers to settle on a brand and style for its Android skin: HTC Sense. It has changed a lot over the years, but the last few design iterations have been really good. While we might like the Galaxy S6 better than the One M9 overall, it’s hard to ignore how pow...
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