Amnesty International ranked well-known services, with Apple coming second on the list with its iMessage and FaceTime apps. "We are already in an age where incredible amounts of people's personal data is online and that is rapidly increasing," says Joe Westby, a technology researcher for the human r...
  • Friday, 28 October 2016 01:01
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Life is hard enough without having to factor in modern technology. The iPhone 6 and 6 Plus are two of the most lauded and intuitive smartphones to ever hit the consumer market. The phones are lined with an impressive set of hardware and integrated with Apple’s robust ecosystem of apps.&n...
Content creation is one of the most vital aspects of digital marketing – posting content that will inform, interest and amuse your online audience so that you’re one of the first places they turn to when they go online. This means creating content of a consistently good quality on a continual ba...
Twitter is quickly becoming tech’s billion-dollar hot potato with Salesforce being the last to decline buying the 140-character social media platform. This could open the door for a potential bid from Japan’s Softbank, which has previously stated interest, has money to spend and incentives ...
Apple has unveiled its own official measurements for iOS 10 adoption, which comes in at 54 percent. That means the majority of iOS device owners are running the new mobile operating system. What’s interesting, however, is how different Apple’s official figures are from the third-p...
The tech craze du jour is machine learning (ML). Billions of dollars of venture capital are being poured into it. All the big tech companies are deep into it. Every computer science student doing a PhD on it is assured of lucrative employment after graduation at his or her pick o...
Wondering how to make the most of your AdWords budget? Columnist Brett Middleton shares his formula for calculating search impression share so that you can make ROAS projections based on budget reallocation.  Everyone running a PPC account typically has a budgeting question they are trying to f...
  • Friday, 14 October 2016 09:29
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The number is simply astounding: In the second quarter of 2016, Facebook had more than 1.7 billion active monthly users. And it’s a safe bet that many of them don’t know these five secrets. 1. Erase your search history Maybe you were just mildly curious, but the evidence is still there. If ...
  • Friday, 14 October 2016 02:20
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With all the hype and focus on social media, you might be forgiven for believing that search engine optimisation is no longer important. However, search engines are increasingly doing a good job of delivering trustworthy relevant results when people search for information. This is good news for cons...
  • Wednesday, 12 October 2016 22:11
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  This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. A former Yahoo and Amazon employee, and current marketing VP at mobile ad exchange Inneractive, has published an analysis of the Chinese mobile publ...
There are many ways marketers can use social media, and we often see a lot of great examples of social media marketing from products or national brands and local businesses that really thrive on generating brand loyalty and involvement from their customers. But what if your product or serv...
  • Thursday, 15 September 2016 21:54
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The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. In a blog post this morning, the social giant announced it would increasingly prioritize posts shared by friends and family over those from publishers, brands, an...
  • Tuesday, 06 September 2016 22:13
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A recent survey found that 53 million Americans are freelancing – which is a total of 34% of the workforce in the US. (I suspect in the digital marketing field, that number is much higher.) This means that nearly a third of the working population is hustling and looking for work – like...
Data is marketing's most precious commodity — now marketers need to leverage it. The pace of doing business in today’s ultraconnected world has changed everything. From the way advertisements are bought, sold and displayed, to the way businesses market to their buyers, we’ve entered an entirel...
At Fractl, a content marketing agency, I lead a team of researchers whose goal it is to conduct studies that will help us further refine our content production and promotions processes. Our research spans from data analysis of 2.6 billion social shares, to in-depth consumer surveys of thousands to p...
  • Monday, 27 June 2016 14:45
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Deciding on and setting up a business is only the beginning of your entrepreneurial journey. Unlike the Field of Dreams, you can't just build it and expect people to come. You need to start promoting it right. And nothing can be as effective as digital marketing at the moment. Webbiquity reports tha...
With tons of new content published online every day and our attention spans shrinking by the day (or minute), having a firm understanding of the individuals you're trying to reach is increasingly vital to a business's existence. New research and tracking trends are popping up all over but this is wh...
The reality is that a successful marketing effort for any brand, even in 2016, involves both online and offline channels. Without a comprehensive strategy that involves "new school" and "old school" methods, companies risk losing market share to competitors that employ a more sweeping seri...
  • Thursday, 23 June 2016 12:17
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Most search marketers understand that it's important to understand your demographics before you can be successful in an SEO campaign. You need to understand who your customers are, why they might be searching for your business, and what kinds of things they want to see when they get to your site. Ac...
As Fractl's Inbound Marketing Manager, Kerry Jones is responsible for overseeinginbound marketing research initiatives for our brand. Ultimately, this research is used to further refine Fractl's approach to content creation and influencer marketing, which has enabled us to produce som...
How to use online market research tools, including search techniques, tips, and tools for using the Internet for researching your competition and market. Your may already be conducting online market research for your business—but you may not know it. Some of the easiest to use and most common tool...
Qualitative plus Quantitative industry search. what method is best for market research? in order to identify distinctions for qualitative plus quantitative search techniques, learn the examples here which I have given by way of tales. Rapidresponse Benefits Shops Not so long ago there was a very pro...
Providing your future buyers with easy and varied ways to get in touch with you is the most obvious way to improve your conversion rate. So how to improve your contact page? Here are a few ideas… Add your full business address and a phone number This is just the matter of being trustworthy, especi...
In this post, I’ll look at how brands are making the most of data visualization and data-informed product design to bring out data’s creative side.Prompted by the agenda of a conference I recently attended, I asked myself a random question: is big data actually still a thing? My conclusion was t...
In this episode of Marketing Nerds, Danielle Antosz and Kelsey Jones of Search Engine Journal discuss different ways to find clients through referrals, platforms like Upwork, and prospecting through job boards. They discuss their own experiences through those channels and share what successful for t...
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