The application backlogs in nearly every organization are expanding exponentially as companies try to keep pace with competitors and their own internal needs. How can you improve the time-to-market of your applications so they can be inserted into production quicker? Here are some suggestions. 1: Co...
In case you haven’t noticed, the internet has fundamentally changed the way companies communicate with their customers. It’s gone from a one-way, broadcast communication (“It’s our Memorial Day Sale!”) to a two-way conversation (“What do you need, and how can we help?”). In this new pa...
This week Bing released a new tool for content publishers to get their work discovered by more readers. Bing News PubHub allows publishers to submit their news sites for distribution to Bing users. The company claims that publishers of all sizes will be able to use this tool to reach more of the Bin...
Are you starting a new business, expanding an existing business, introducing a new product line, or entering a new geographic market? In all of these situations, market research can help you make better decisions and improve your chances of success. There are two types of market research: secondary ...
While there are many ways to perform market research, most businesses use one or more of five basic methods: surveys, focus groups, personal interviews, observation, and field trials. The type of data you need and how much money you’re willing to spend will determine which techniques you choose fo...
Take a few minutes to browse OnlineVideo.net and you’ll find countless articles providing tips and tricks on how to improve an online video strategy. By now, most marketers understand the importance of online video in a successful content strategy. Yet, many brands creating online videos probably ...
Thank you for joining me for the third segment of The Launching Pad’s Small Steps: Big Leaps series aimed at helping Americans from diverse professional backgrounds embark on successful entrepreneurial careers and thereby revive the U.S. economy. For more information on this series, check out my ...
Department store magnate John Wanamaker once said: “Half the money I spend on advertising is wasted. The trouble is I don’t know which half.” Wanamaker’s conundrum vexes marketers to this day. With the exception of direct marketing, the relationship between message and consumer behavior is s...
Department store magnate John Wanamaker once said: “Half the money I spend on advertising is wasted. The trouble is I don’t know which half.” Wanamaker’s conundrum vexes marketers to this day. With the exception of direct marketing, the relationship between message and consumer behavior is s...
  • Thursday, 18 February 2016 13:22
  • By:
While in college, psychologist Eleanor Longden sought help from a psychiatrist as she tried to deal with symptoms of schizophrenia. When one appointment ran very late, she excused herself, telling the doctor, “I’m reading the news at six.” The psychiatrist duly recorded that Ms. Longden had ...
A guide to using market research to understand who your customers are and what they want. BY: Rob Mandelbaum   If you don't know your customer, then you don't know your business. You won't know how to respond if you see changes in your sales patterns. And because it's so hard to hang on to...
How to use today's technology to attract and retain tenants   Being a landlord isn’t what it used to be. Not only has the online world drastically changed, providing people with quicker access to the products and services they want, but so have the needs of customers. Whether it’s procuring...
Volunteer-based internet surveys should not be used to represent broader public opinion, given their lack of a theoretical basis in survey research principles, according to a detailed report by the nation’s leading association of public opinion researchers. “Researchers should avoid nonprobabili...
Should you use the Internet for quantitative survey research? To paraphrase a long-distance carrier’s commercials: if you haven’t done Internet survey research – you will. Because there are some very powerful reasons why you should consider using the Internet for quantitative survey research.&...
On Jan. 1, a little-noticed, but important milestone in the history of the internet marks its 30th anniversary. It was on this date in 1983 that ARPANET (Advanced Research Projects Agency Network -- the world's first operational packet switching network and the progenitor of what was to become the g...
  • Tuesday, 02 June 2015 22:44
  • By:
Jenny Marlar of The Gallup Organization moderated this AAPOR Annual Conference session today on sampling and data quality concerns for online surveys. The Performance of Different Calibration Models in Non-Probability Online Surveys Julia Clark and Neale El-Dash of Ipsos Public Affairs looked at cal...
Page 4 of 4

airs logo

Association of Internet Research Specialists is the world's leading community for the Internet Research Specialist and provide a Unified Platform that delivers, Education, Training and Certification for Online Research.

Get Exclusive Research Tips in Your Inbox

Receive Great tips via email, enter your email to Subscribe.

Follow Us on Social Media

Book Your Seat for Webinar GET FREE REGISTRATION FOR MEMBERS ONLY      Register Now