Articles

The role of social media marketing in SEO isn’t that obvious. Some people feel skeptical about social signals affecting Google’s rankings in any way. Some separate social media marketing and SEO as fields with different goals and methods. Yet these people constitute a minority among SEO experts,...
  • Friday, 22 September 2017 15:20
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A local plumbing contractor trying to get his business found online. A recent college grad who just accepted a marketing position in a manufacturing company and is in charge of increasing the brand’s social media reach. A digital marketing agency content manager who is tasked with creati...
Mobile has changed everything, but it's only Act One. Machine learning in marketing is set to drive the industry's next revolution. Google's Senior Vice President of Ads & Commerce, Sridhar Ramaswamy, reflects on the implication of this change and how leading brands will navigate the shift. What...
The most effective call-to-action techniques use basic psychology. You can use some of these psychology methods in your calls to action to turn visitors into repeat customers. For example, let’s say you just read about an online tool that can make your business run faster and increase pr...
Today, with nearly half the world's population wired to the internet, the ever-increasing connectivity has created global shifts in strategic thinking and positioning, disrupting industry after industry, sector after sector. Seemingly, with each passing day, some new technological tool eme...
Social networks now rival search engines as an effective online marketing and advertising channel, gaining a significant market share and raking in huge revenues in Việt Nam and elsewhere.— Photo vietnamnet.vn HÀ NỘI — Social networks now rival search engines as an effective online marketi...
  Great Suggestions Concerning How To Make Seo Work For You With regards to owning a website, it is vital that you will get its name around. If you are a novice or perhaps expert, there are always things to learn when it comes to promoting your site. This post is going to discuss search engine...
  • Friday, 07 April 2017 10:31
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Our recommendations on the top 10 free sources for Global, European, UK, US, Asia and Latin America marketing statistics Online marketers love statistics about digital marketing. Us too. They allow us to review customer adoption of the latest digital platforms, make the business case for invest...
  • Wednesday, 05 April 2017 16:16
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Let’s face it: when it comes to digital media marketing, content is king. No matter what kind of business you’re creating a strategy for, the success of your strategy (and whether or not you’ll get any traction) depends on the execution of your content. For starters, your content can’t be up...
  • Thursday, 16 March 2017 10:44
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How can businesses stay on top of the digital marketing ecosystem and achieve the optimum balance of technology and human intervention? What does the concept of artificial intelligence (AI) conjure up in the mind of the consumer? Will our children be replaced by fun-loving androids as the eponymous ...
Search engine marketing, a marketing strategy that is essentially a pull strategy, comes with its limitations. The limitation of being able to reach out to the consumer only if the consumer is actively looking for the brand/product/service makes Search a less favourable digital option in the presenc...
A mere 2% of people actually convert to becoming a sale the first time they land on your webpage. This number might seem surprisingly low, but the truth is that you really need to win people over long before they make the decision to choose your company over others. You might be getting a ...
  • Friday, 03 March 2017 12:56
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Mobile has taken over as the preferred way to consume content. In 2014, mobile browsing officially surpassed desktop as the primary gateway to the web. With this in mind, adjusting your marketing strategy accordingly is no longer an option, it’s a requirement. Look around any public plac...
When customers evaluate a product or service, they weigh its perceived value against the asking price. Marketers have generally focused much of their time and energy on managing the price side of that equation, since raising prices can immediately boost profits. But that’s the easy part: Pricing u...
Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword research can and should be used to inform content marketing strategy. Imagine that you are in an auditorium, facing a large audience of your best customers. You’re getting ready to...
In PPC, we hear a lot about keyword search volume, yet far less attention is paid to this crucial metric compared to, say, click-through rate or cost-per-click. Although these metrics are important, search volume can be equally important – especially for SEOs. In today’s post, we...
Videos will be responsible for nearly three-quarters of all internet traffic by 2017, potentially outpacing brands’ investment in them. E​arlier this year, Brafton reported that ​just ​70 percent of marketers are ​making video content a priority. ​The latest data ​suggests al...
  • Wednesday, 25 January 2017 11:52
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In the last five years, social networks have acquired about 1 billion new users. Over one third of the world’s population is now accessible via social media, and companies have gone from being skeptical about social media marketing to seriously investing in it. In this social media domin...
  • Saturday, 21 January 2017 22:41
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Our cast falls short on members but stays big on insight this week when Matt and Min join together to break down powerful information in the worlds of design and marketing. Together, they look at some more future trends, changes to Google search, and more! 2017’s Design Trends [1:45] YouTube in Go...
  • Thursday, 19 January 2017 23:22
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As online technology continues to advance, more B2B companies are embracing the digital future of marketing. Every day more sources of information arrive on the digital scene and B2B businesses are adapting their contact and promotion efforts to reach out to the constantly-connected, need-informatio...
  • Wednesday, 18 January 2017 16:20
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Competitive analysis can be helpful, but columnist Dianna Huff explains why it's important not to get too focused on your competitors' performance. Website traffic is one of those metrics small business owners use to determine if their website is “working” — along with the number of inquiries,...
You’re a savvy digital marketer. You follow Google best practices and read “all the SEO blogs.” You sound like a zookeeper with your extensive knowledge of Pandas, Penguins, Possums and Pigeons. You’re always looking for ways to improve organic search rankings. Instead of investing your...
Are you eager to start your own business, but lack direction on exactly what type of business you want to start? Consider finding your niche to start and grow one of the following businesses this year. 1). Social media consultant Larger companies usually outsource an agency to run their Faceboo...
Google claimed 5 spots in the list of top 10 downloaded apps in 2016, dominating the list which also contains apps from Facebook, Amazon, and Apple. However, Google didn’t claim the coveted top 1 and 2 spots in the list, which go to the flagship Facebook app and Messenger app respectivel...
This article is courtesy of BusinessCollective, featuring thought leadership content by ambitious young entrepreneurs, executives & small business owners. Creating a great marketing strategy is like baking a pie — you don’t want to leave out the most important ingredients. For many smal...
  • Tuesday, 27 December 2016 16:44
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