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SEO is a long-term strategy   You have to work hard to develop a body of highly optimized content for readers, and then you have to make efforts off-site to prove the relevance and authority of your website to search engines.   For the impatient marketer just starting out with their SEO st...
The year 2016 will be known as the beginning of the rise of influencer marketing. In a world where everyone is a minor celebrity through Twitter, YouTube, and blogging, anyone can use their clout to direct their audience and make smaller voices heard. But what is influencer marketing? And why should...
Traditional market research has many benefits, but as we know there are drawbacks. For health care market research in particular, bringing all participants to a singular place can sometimes present a physical challenge as respondents might be ill or have limited mobility. In addition, physicians and...
Google I/O 2016 announcement On May 18, 2016, Google announced Google Home, a speaker that houses the new Google assistant (Yes, it’s Google assistant with a lower-case a, not Google Assistant) platform and that resembles the Amazon Echo. The Home device seeks to help users complete tasks in the r...
Your social data is among the most malleable marketing assets you’ll ever use. It can provide the foundation for virtually any strategy and assist you in the ongoing optimization of any program. It can be the guiding light that consistently helps you build your audience and brand. That’s giving ...
  • Saturday, 21 May 2016 12:08
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Marketing is always about what the consumer needs and wants to hear. If it’s not immediately relevant or interesting, then it’s just annoying. That’s why there’s such widespread use of ad-blocker browser extensions. According to PageFair, ad blockers were estimated to cost publishers nearly ...
A recent article on Forbes.com asked the question, Is traditional marketing still alive? As the article concludes, of course it is! But while the article argues that some forms of traditional marketing are still lucrative (like door hangers and junk mail), I’d argue that they...
  • Wednesday, 06 January 2016 17:18
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Boosting your online presence can be a lot of work. Tips like “blog three or four times a week” and “do extensive keyword research” aren’t exactly helpful if you don’t have the time. And while these tips are valid and need to be considered in a long-term strategy, there are a few th...
Experts know that careful planning is integral to marketing success. Here's your guide to crafting a thorough marketing plan - and learning more about your customers along the way.   There's no question that most entrepreneurs thrive on action. But as the Roman philosopher Marcus Tullius C...
You want your business to grow (more leads, more sales, more traffic) – and you realize SEO is a great strategy. Which means it’s time to hire an SEO firm right? Unfortunately, many companies don’t know the first thing about SEO, which leaves them open and vulnerable to being taken advantage o...
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