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Mobile has taken over as the preferred way to consume content. In 2014, mobile browsing officially surpassed desktop as the primary gateway to the web. With this in mind, adjusting your marketing strategy accordingly is no longer an option, it’s a requirement. Look around any public plac...
When customers evaluate a product or service, they weigh its perceived value against the asking price. Marketers have generally focused much of their time and energy on managing the price side of that equation, since raising prices can immediately boost profits. But that’s the easy part: Pricing u...
Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword research can and should be used to inform content marketing strategy. Imagine that you are in an auditorium, facing a large audience of your best customers. You’re getting ready to...
In PPC, we hear a lot about keyword search volume, yet far less attention is paid to this crucial metric compared to, say, click-through rate or cost-per-click. Although these metrics are important, search volume can be equally important – especially for SEOs. In today’s post, we...
Videos will be responsible for nearly three-quarters of all internet traffic by 2017, potentially outpacing brands’ investment in them. E​arlier this year, Brafton reported that ​just ​70 percent of marketers are ​making video content a priority. ​The latest data ​suggests al...
  • Wednesday, 25 January 2017 11:52
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In the last five years, social networks have acquired about 1 billion new users. Over one third of the world’s population is now accessible via social media, and companies have gone from being skeptical about social media marketing to seriously investing in it. In this social media domin...
  • Saturday, 21 January 2017 22:41
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Our cast falls short on members but stays big on insight this week when Matt and Min join together to break down powerful information in the worlds of design and marketing. Together, they look at some more future trends, changes to Google search, and more! 2017’s Design Trends [1:45] YouTube in Go...
  • Thursday, 19 January 2017 23:22
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As online technology continues to advance, more B2B companies are embracing the digital future of marketing. Every day more sources of information arrive on the digital scene and B2B businesses are adapting their contact and promotion efforts to reach out to the constantly-connected, need-informatio...
Competitive analysis can be helpful, but columnist Dianna Huff explains why it's important not to get too focused on your competitors' performance. Website traffic is one of those metrics small business owners use to determine if their website is “working” — along with the number of inquiries,...
The Arkansas investigators who asked Amazon.com for data from an Echo device are unlikely to find much. But the request raises the prospect of authorities harnessing digital assistants in order to prosecute suspects in novel and controversial ways. The investigators in an Arkansas slaying who asked ...
  • Friday, 06 January 2017 16:42
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You’re a savvy digital marketer. You follow Google best practices and read “all the SEO blogs.” You sound like a zookeeper with your extensive knowledge of Pandas, Penguins, Possums and Pigeons. You’re always looking for ways to improve organic search rankings. Instead of investing your...
Are you eager to start your own business, but lack direction on exactly what type of business you want to start? Consider finding your niche to start and grow one of the following businesses this year. 1). Social media consultant Larger companies usually outsource an agency to run their Faceboo...
Google claimed 5 spots in the list of top 10 downloaded apps in 2016, dominating the list which also contains apps from Facebook, Amazon, and Apple. However, Google didn’t claim the coveted top 1 and 2 spots in the list, which go to the flagship Facebook app and Messenger app respectivel...
This article is courtesy of BusinessCollective, featuring thought leadership content by ambitious young entrepreneurs, executives & small business owners. Creating a great marketing strategy is like baking a pie — you don’t want to leave out the most important ingredients. For many smal...
When it comes to New Year resolutions, many of us aim to do so much. For some, it could be giving up smoking, for others, it could be making more of an effort when it comes to friends and family. However, many are slowly seeing the benefits of blogging, and wish to have a slice of the turkey before ...
Ask any of your friends, “are you sick of marketing email?” and you’ll be sure to hear the same thing: marketing emails flood their inboxes.   You probably agree. Personally, I spend 10-20 minutes a day grooming through my emails and unsubscribing from marketing emails. It gets to the po...
WALTHAM, MA—It is said that if you keep doing the same thing, you will keep getting the same results. If you want to increase your revenue, customer outreach and position yourself as a leader in your marketplace in 2017, you should do things differently. Here is a quick guide and basic fundamental...
With deadlines for 2017 budgets just around the corner, columnist Will Scott discusses why local businesses should be allocating more of their dollars to digital marketing. I’m sure you’ve heard the saying, “You need to spend money to make money.” But for small and medium-sized business...
  • Sunday, 20 November 2016 00:12
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We all know by now that Google does not welcome duplicate content. Since it initiated the first crackdown on replicated sites, Google has certainly changed the way content is written and presented on the web. But, what do you do with the sister of duplication, syndication? Unfortunately, G...
Marketing is constantly evolving. So if you want to create a marketing plan for the coming year, you need all the most updated tools and strategies. Members of our small business community shared some of their top tips in posts this week. Check out ten of the best ways to update your marketing strat...
  • Wednesday, 16 November 2016 22:51
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According to Geoffrey Moore in his book Living on the Fault Line: Managing for Shareholder Value in the Age of the Internet, stock price is a measure of future potential based on present competitive advantage. Competitive advantage consists of two components, GAP and CAP. The first, GAP, is the dist...
With the Galaxy Note 7 out of the race this holiday season, there are only two new flagship smartphones most people will consider buying this Christmas. That’s Apple’s iPhone 7 or Google’s Pixel. But which one should you choose?  Every year, the latest iPhone is one of the first hand...
Get Insights on Truly Deep Competitor SEO Strategies Whether you’re keeping tabs on competitors or just trying to keep up with your own efforts, SEMRush is an incredibly powerful tool. Get insights on your competitor’s best keywords, ad strategies and budget, display ads, and even vide...
Instead of presenting content with the typical approach like making use of written text, images or videos plainly, marketers these days should understand more about digital design. When visuals, text, and videos are ready for a campaign or landing page, there are s...
A massive social media protest is exploding on Facebook, not Twitter for a change, yet Facebook’s dehumanized Trending system wasn’t picking it up. People around the country are checking in on Facebook at the Standing Rock Native American Reservation in an effort to supposedly hinder l...
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