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As an entrepreneur or solopreneur, you are well aware of the fact that without a solid marketing framework, the longevity, revenues, and profits of your organization might not stand a chance of ascendancy. As a small business owner, you can have a great team along with great products designed to res...
We test top search engine optimization (SEO) tools for keyword research, position monitoring, web crawling, and more to help businesses gather SEO data, rank higher, and execute effective digital marketing strategies. Search engine optimization (SEO) is really a never-ending turf war. Every business...
  • Saturday, 29 October 2016 10:28
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Facebook has been named the most secure company in a study of instant messaging apps.Amnesty International ranked well-known services, with Apple coming second on the list with its iMessage and FaceTime apps. "We are already in an age where incredible amounts of people's personal data is online and ...
  • Friday, 28 October 2016 10:14
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Facebook: the platform that has been reconnecting us with friends and family for more than 10 years. Yes, you got that right, Facebook has been around for more than ten years and every year the company finds a way to take advantage of its huge database and help businesses succeed. One of my main poi...
We live in an ad, ad world. Without them, there'd be no television or radio, no social media – or we'd have to pay a lotmore for such things.  According to Revcontent, "86% of consumers say they feel ads are necessary to get free content online". And while that's true for the most part, ...
How Is Content Curation Different From Content Creation? Content curation is the process of discovering, collating, and presenting content relevant to a particular topic. The function of content curation and content creation is similar since both aim at using content to engage target audiences on s...
  • Wednesday, 26 October 2016 08:46
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Credit where credit is due: Apple’s A-series chipsets are pretty impressive. Despite only recently stepping up to the quad-core table, Apple’s processors have traditionally stood their ground very well against the likes of hexa-core and octa-core SoCs from the likes of Qualcomm, Samsung and Medi...
First large-scale empirical analysis of online news-seeking behavior compares diversity of news found on search, social The first large-scale empirical analysis of online news-seeking behavior, has found that people who seek out news and information from social media are at higher risk of becoming t...
  • Saturday, 22 October 2016 09:24
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The advertised salary for technical professionals with big data expertise and in-demand skills is $124,000 net of bonuses and compensation. IBM IBM +0.17% (NYSE:IBM), Cisco (NASDAQ: CSCO) and Oracle ORCL -0.68%(NYSE:ORCL) together advertised 26,488 open positions that required b...
Seven Reasons LinkedIn Is More Than A Digital Resume by Crystal Lee Butler Advisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those of Advisor Perspectives. LinkedIn is a business-oriented social networking service that was launched in 2003. The ...
No two sets of personal boundaries are alike.  Some people readily share anything that comes to mind. They’re content to live in their own skin, no matter the consequences. Others hold things closer to the vest. They volunteer little, knowing full well that anything they say can and probably ...
Benjamin Franklin once said, “If you fail to plan, you plan to fail.” Just as you plan for other aspects of your business, such as product, operations and inventory, marketing requires some extensive planning as well. Plot your marketing strategies ahead of time and it may drive your business fr...
    It’s no secret that social media is a global phenomenon. But, with so many of these online communication tools that do a variety of tasks, it’s easy to get overwhelmed. If you’re just starting out with social media and need some help in order to grow your personal presence, here...
  • Monday, 17 October 2016 15:33
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Ten years ago Facebook was just cresting as the cool new social media site that helped you keep in touch with the people you didn’t actually like in high school. We fed it our thoughts and feelings, shared our meals and locations and our top ten movie lists, kept it up-to-date on our rel...
I’ll never forget when there were only a few channels on TV. NBC, Fox, ABC and WB were the only choices I had as a kid. As cable TV got easier to access, more channels popped up. Most of those channels weren’t even worth watching, but they were there nonetheless. There are so many TV channels th...
New benchmark data on the state of Account-Based Marketing marketing today.  A recent report shows that organizations adopting ABM have a 10 percent higher win rate. What are the other benefits of ABM, and how can it help your organization? Download “BrightFunnel ABM Benchmark Insights — Q3...
Internet marketing can make or break your business. From email campaigns to social media content, online marketing is both competitive and technical. While the Internet increases the possibility of reaching a global audience, it can be a difficult path to navigate. "Online marketing is crucial to s...
Your website is your company’s virtual storefront. At its best, it presents your business to current and potential customers, showcases your products and services, and influences – or even facilitates – purchasing decisions. But poor information architecture and content strategy can turn clien...
What Is Social Media Marketing? Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let peopl...
Investors don't have much confidence in Apple Inc.'s AAPL future, at least according to UBS' Steven Milunovich. In a report published Wednesday, Milunovich stated that "little optionality" is priced into Apple's stock. Specifically, his residual income model found that only 11 percent...
  • Monday, 10 October 2016 15:38
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Shake your fist and your VR avatar’s face will turn “angry.” Put your hands on your face Home Alone-style to express “shock.” Triumphantly thrust your hands in the air and your virtual self’s face will show “joy.” These are what Facebook calls “VR emoji,” and they’re the compan...
  • Saturday, 08 October 2016 16:08
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The Menlo Park, Calif.-based company on Monday announced the launch of “Facebook Marketplace,” a new, prominent feature that allows individual users to easily buy and sell a range of items, such as clothing electronics, household goods, furniture, jewelry, art and cars. To start, Marketplace is ...
94 percent of consumers said they plan to shop Amazon this holiday season. A consumer survey recently conducted on behalf of retail personalization platform BloomReach found that Amazon has increased its lead as the product search engine of choice for US consumers. Last year, 44 percent reported sta...
Catering to search engines can be frustrating, especially if your usual tricks and strategies have stopped working. Fortunately, there are some strategies that many business owners don't know about - meaning you can get the competitive edge.   Implementing these techniques could be just what's ...
Facebook is stealing the Stories format and invading countries where Snapchat isn’t popular yet. Today in Poland it launched “Messenger Day”, which lets people share illustrated filter-enhanced photos and videos that disappear in 24 hours, just like on Snapchat. By using the international popu...
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