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Facebook is collecting our information and ingenuously adopting different tactics. The purpose of collecting user information is to show ads very precisely with the specific target market. The social network site is doing the job in many fashions.   As of late, in an interview session with...
Regarding personal goals, September is an iffy month. You have either achieved the goals you set out for yourself at the beginning of the year or have come to accept that you will not accomplish those goals and will just wait until the new year for a fresh start. For marketers, however, September is...
  • Friday, 16 September 2016 16:29
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Brands grapple daily with the best social media marketing strategy for their objectives. As technology and audience preferences change, achieving successful marketing transformation is like trying to hit a moving target. Creating compelling and effective content for today’s social media landscape ...
Facebook’s advertising revenue skyrocketed to $6.2 billion, an amazing 63 percent increase compared to the same quarter last year, the companyreported today. Facebook’s total Q2 2016 revenue hit $6.44 billion. Mobile was the biggest driver of Facebook’s advertising revenue, accountin...
  I attended a brand summit at Kota Kinabalu, Malaysia, awhile back, and one of the major points that I got from the conference is that Twitter is like a digital campfire. It shapes the world, and provides an opportunity to connect with the members of the community. Indeed, Twitter is an e...
In this day and age, it’s pretty clear that a website is one of the most, if not the most, important parts of your digital presence. A lot of times, it can be the first and only touchpoint you get to impress your potential customers. So how come so many websites still load funky on mobile devices ...
There are 20,000 people on Facebook every second of every day. With these kinds of staggering numbers, it’s easy to see why many companies, particularly the smaller ones, focus a lot of their digital marketing attention on social media. After all, when there are that many users, why bother with ot...
There is no question about it that social media is changing faster than we can ever imagine. If you utilize social media for business, then you would do well to pay attention to 10 unexpected social media statistics, figures and facts and how it will change your perspective of social media. Rethink ...
Because of the way the internet has changed the way we communicate and interact with one another on so many levels; it’s become necessary to explore the pros and cons of social media and its effects on our society. The Pros 1-Increased criminal prosecution because of social media The NYC police de...
It’s no secret that social media is a global phenomenon. But, with so many of these online communication tools that do a variety of tasks, it’s easy to get overwhelmed. If you’re just starting out with social media and need some help in order to grow your personal presence, here is the best wa...
The State of Facebook Advertising Social media has become the pillar of the online experience. With over 1.55 billion monthly active users, hundreds of millions of people are interacting and engaging on Facebook. For Facebook advertisers, this represents a huge pool of potential customers. Read our ...
In the world of B2B digital marketing, my team members are sometimes approached by clients asking if we can get them “to the top of Google.” Frequently, much of their focus and energy is solely on keyword rankings. This emphasis can be misleading to business owners as a focus on keyword rankings...
In this week’s sponsored episode of Marketing Nerds, I am joined by Mike Roberts, Founder and CEO of SpyFu, a popular keyword research tool. We talk a little about where the concept of SpyFu came from, its evolution, and some of the unique ways you can use the tool’s information to improve your ...
In my colleague Matt Lester’s recent Search Engine Land column, he discussed  ten tips for a more effective paid search campaign. For this article, I’ll follow up Matt’s advice with ten tips to help you develop a more effective search engine optimization (SEO) campaign. But before we dive...
This is a sponsored post written by me on behalf of Bing Network. All opinions are 100% mine. I’ve always been fascinated by the constant evolution of search. It scares me to accept that I’ve never been able to get the full grasp of these changes. I couldn’t sit still. My career was built on w...
Big changes are coming to Facebook Live. The social network will let broadcasts run for up to four hours – or even continuously in some cases. Plus, you can now hide reactions and comments, view livestreams in full-screen, and restrict who sees your broadcast. Here’s a quick roundup of all the c...
Rebecca here, filling in for Christopher this week – and yes, these are some nice, roomy shoes I’m standing in, thanks for asking.I don’t have any witty comments to make about the current state of UK politics, so let’s dive straight into the search-related news you might have missed while yo...
To be truly successful at content marketing, today's brands must pay attention to consumer interest. It doesn't matter if you're a world famous DJ, run a startup, or if you work in the enterprise. It is absolutely mandatory that you ignite peoples' interest and get them to share your content. These ...
Business owners, retailers and marketers are all used to the traditional calendar of events that motivate consumers. It's accepted that parents shops for school items in the late summer, toys and gifts during December, and retailers usually schedule sales accordingly. But just as the internet has ch...
The early 2000s saw the advent of platforms on the web: somewhere that bloggers and publishers could host their content without having to worry about the back end, while still maintaining control over their own outlets and what they posted. More than a decade later, and many of the social media plat...
One of the functions of your website is to help alleviate many of the fears visitors may have about doing business with you. You have to make them confident and comfortable with making the purchase. Failure to earn their trust is a failure to earn their business. All things being equal, web users wi...
Columnist Patrick Stox takes a comprehensive look at what Google might consider to be "quality content" and adds his own thoughts and tips based on his experience in the SEO industry.  
We’ve all heard that content is king and that you need to write high-quality content,...
According to Content Marketing Institute’s latest report, only 28 percent consider their efforts effective. That’s less than B2B or B2C content marketers reported, suggesting that enterprise businesses face some unique challenges when it comes to building an effective content marketing campaign....
Success with content marketing goes well beyond research, writing, and publishing. Measuring the impact of your content marketing is the only way to know that what you’re doing is working. A content strategy with clearly-defined goals is a must. Without well-defined goals, the content you’re pro...
When it comes to getting major influencers to help with your marketing efforts, you can be embarking down a treacherous path. While it’s crucial to on-board folks who have a lot of sway with your market, you have to be careful not to rub them the wrong way.
In some cases, it...
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