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Friday, 15 June 2018 13:51

Google mobile-first algorithm change How to determine if you need help

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You may have heard about Google’s mobile-first indexing. Since nearly 60 percent of all searches are mobile, it makes sense that Google would give preference to mobile-optimized content in its search results pages.

Are your website and online content ready? If not, you stand to lose search-engine rankings and your website may not rank in the future.

Here is how to determine if you need help with Google’s mobile-first algorithm update:

What is mobile-first indexing?

Google creates an index of website pages and content to facilitate each search query. Mobile-first indexing means the mobile version of your website will weigh heavier in importance for Google’s indexing algorithm. Mobile responsive, fast-loading content is given preference in first-page SERP website rankings.

Mobile first doesn’t mean Google only indexes mobile sites. If your company does not have a mobile-friendly version, you will still get indexed, but your content will be ranked below mobile-friendly content. Websites with a great mobile experience will receive better search-engine rankings than a desktop-only version. Think about how many times you scroll to the second page of search results. Likely, not very often. That is why having mobile optimized content is so important.

How to determine if you need help

If you want to make sure you position your company to take advantage of mobile indexing as it rolls out, consider whether you can manage the following tasks on your own or if you need help:

  • Check your site: Take advantage of Google’s test site to see if your site needs help.
  • Mobile page speed: Make sure you enhance mobile page speed and load times. Mobile optimized content should load in 2 seconds or less. You want images and other elements optimized to render well on mobile devices.
  • Content: You want high-quality, relevant and informative mobile-optimized content on your site. Include text, videos, images and more that are crawlable and indexable.
  • Structured data: Use the same structured data on both desktop and mobile pages. Use mobile version of URLs in your structured data on mobile pages.
  • Metadata: Make sure your metadata such as titles and meta descriptions for all pages is updated.
  • XML and media sitemaps: Make sure your mobile version can access any links to sitemaps. Include robots.txt and meta-robots tags and include trust signals like links to your company’s privacy policy.
  • App index: Verify the mobile version of your desktop site relates to your app association files and others if you use app indexation for your website.
  • Server capacity: Make sure your hosting servers have the needed capacity to handle crawl mobile and desktop crawls.
  • Google Search Console: If you use Google Search Console, make sure you add and verify your mobile site as well.

What if you do not have a mobile site or mobile-optimized content?
If you have in-house resources to upgrade your website for mobile, the sooner you can implement the updates, the better.

If not, reach out to a full-service digital marketing agency like ours, which can help you update your website so that it can continue to compete. Without a mobile-optimized website, your content will not rank as well as websites with mobile-friendly content.

Source: This article was published bizjournals.com By Sheila Kloefkorn

1 comment

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