Wednesday, 28 June 2017 13:56

Google News gets a cleaner look, new features to make it ‘more accessible’


The new design is simpler to use, more visually appealing and offers more content and context.

It’s difficult to believe that Google News is 15 years old. In that time, it has been through a number of feature changes and minor redesigns. The last major redesign was in 2010, but today it’s getting another one.

The idea is to add feature and content depth but also simplify the layout and navigation. I spoke with Anand Paka, the Google News product manager. He said the redesign intends to connect users with more quality journalism and to make Google News more “accessible” to everyone and less of a power user product.

Google has also created new “story cards” that break out and offer a variety of perspectives on a topic. The initial presentation is a summary view, which users can expand in an effort to get more context, perspectives and depth. To assist in that process Google has added directional tags such as Local Source, Opinion, Fact Check and others. There’s also a “full coverage” option, which provides many additional sources.

Google’s Fact Check label indicates whether an article has been fact checked (US only for now). I asked Paka if this was a response to the 2016 election and the “fake news” debate. He said no and told me that the redesign had been in the works well before the 2016 election.

Apple News is a very strong product and Facebook’s News Feed has become a primary source of news for many consumers. Compared with those two products, the old Google News design was getting a bit “long in the tooth,” as the saying goes. With the redesign, Google is adding more context and depth but seeking to make the product more appealing to a casual news audience that may only want headlines and high-level information.

Initially, the changes will be on the desktop version of Google News and then roll out to mobile. The company says the changes are rolling out “in the coming days.”

Source: This article was published searchengineland By Greg Sterling

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