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Tuesday, 24 January 2017 17:13

Google Uses Its Search Engine to Hawk Its Products

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Google buys millions of its own search ads, competing with customers and promoting its products atop search results

Alphabet Inc.’s Google runs the world’s largest advertising business, selling space atop its search results. Google is also among the biggest buyers of those ads, promoting products from its music service to its app store.

These days, Google often pushes its growing list of hardware products, from Pixel phones to Nest smart thermostats, in the top ad spot above its search results.

A Wall Street Journal analysis found that ads...

Author : JACK NICAS

Source : http://www.wsj.com/articles/google-uses-its-search-engine-to-hawk-its-products-1484827203

 

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