Tuesday, 24 January 2017 17:13

Google Uses Its Search Engine to Hawk Its Products


Google buys millions of its own search ads, competing with customers and promoting its products atop search results

Alphabet Inc.’s Google runs the world’s largest advertising business, selling space atop its search results. Google is also among the biggest buyers of those ads, promoting products from its music service to its app store.

These days, Google often pushes its growing list of hardware products, from Pixel phones to Nest smart thermostats, in the top ad spot above its search results.

A Wall Street Journal analysis found that ads...


Source : http://www.wsj.com/articles/google-uses-its-search-engine-to-hawk-its-products-1484827203


airs logo

Association of Internet Research Specialists is the world's leading community for the Internet Research Specialist and provide a Unified Platform that delivers, Education, Training and Certification for Online Research.

Get Exclusive Research Tips in Your Inbox

Receive Great tips via email, enter your email to Subscribe.

Follow Us on Social Media

Finance your Training & Certification with us - Find out how?      Learn more