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Wednesday, 13 May 2020 17:26

Google vs Bing: Which is better? Is Google or Bing safer?

Author:  [Source: This article was published in express.co.uk By TOM FISH]

GOOGLE is the most popular search engine on the internet, with Microsoft's Bing a distant second. But which is better, and which is safer to use?

People can actually choose from more than 20 different search engines. Most, however, stick with the most popular search engines, particularly  (92 percent) and Bing (2.5 percent). Both Google and  Bing take online safety extremely seriously, making it very it very difficult to choose between them.

Google's sheer pervasiveness into the fabric of our everyday lives makes it very difficult to argue any other search is a credible challenger to its crown.

Google can help users narrow down what exactly they are looking for with specialised searches.

Users can browse through different categories pertaining to keywords, including: Images, Maps, News articles, Products or services you can purchase online, Videos and scholarly papers.

Like all search engines, Google uses a special algorithm to determine its search results.

And while Google shares some facts about its algorithm, the specifics are a company secret.

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Google vs Bing: The overwhelming majority of people stick with the most popular search engines - Google and Bing (Image: Getty)

This helps Google remain competitive with other search engines and reduces the chance of hackers discovering how to abuse the system.

Google uses automated programs called spiders or crawlers to help generate its search results.

What differentiates Google is how it ranks its results, which determines the order Google displays results on its search engine results pages.

The world-leading search engine uses the PageRank algorithm to assign each Web page a relevancy score.

A web page's PageRank depends on three main factors:

google-vs-bing-which-search-engine-better-is-google-or-bing-safer-2461896.jpg

Google vs Bing: Google can help users narrow down what exactly they are looking for with specialised searches (Image: Getty)

The most important factor is the number of other Web pages linking to the page in question.

Also, if the keyword appears only once within the body of a page, it will receive a low score for that keyword.

 

And the length of time a web page has existed ensures Google places more value on those with an established history.

Although Microsoft's Bing is also a search engine, it differs slightly to Google in the way it works.

But the way Bing works is relatively simple in comparison to Google.

Bing will scan all documents for the frequency of root words, meaning "running" will be shortened to "run" and will cut out the irrelevant words.

These frequencies are then given a hash value or an ID number.

So, when a term is typed into the search bar, the roots of the words are found, a hash value is calculated and found in a frequency table.

The outcomes that contain this result are called essential pages and only the highest-scoring pages will be chosen.

These pages then go through a second process called Click Distance.

Bing combines a page’s relevancy in addition to Click Distance – the number of mouse clicks it takes to find the content.

This is then analysed using URL depth property, with lengthier URLs considered less important due to their distance from the homepage.

So if a URL has numerous backslashes, Bing will not rank it, even if it is linked to from the homepage.

And although relevancy and click distance are important factors, Bing also factors a user’s search history when displaying search results.

Is Google or Bing safer?

Google Safe Browsing helps protect over four billion devices every day by showing warnings to users when they attempt to navigate to dangerous sites or download dangerous files.

Safe Browsing also notifies webmasters when their websites are compromised by malicious actors and helps them diagnose and resolve the problem so that their visitors stay safer.

Safe Browsing protections work across Google products and power safer browsing experiences across the Internet.

Google Chrome and other browsers use Safe Browsing to show users a warning message before they visit a dangerous site or download a harmful app.

Bing's SafeSearch helps keep adult content out of your search results.

There are three different ways you can turn on SafeSearch.

For individual accounts, choose SafeSearch options on the Settings page.

At a network level, map www.bing.com to strict.bing.com.

For an individual PC, map www.bing.com to strict.bing.com.

[Source: This article was published in express.co.uk By TOM FISH - Uploaded by the Association Member: Patrick Moore] 

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