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Thursday, 07 May 2020 10:40

How Google Works To Bring You The Right Search Items

Author:  [Source: This article was published in hometownstation.com By KHTS]

Despite their seemingly simple goals, search engines like Google are actually very complex beasts, and the results they deliver up to users on a silver platter are the result of very complex algorithms. In very basic terms, when you type a keyword into a search engine like Bing or Google, its sole goal is to find you the best possible result for your needs. The problem in this case is what these search engines consider the best result when you consider there are hundreds of thousands of pages that may contain some kind of relevance to your search term on the internet. In this article, we take a look at how Google brings users such accurate results (most of the time, anyway).

What goes into bringing you the right results

Every SEO agency in Melbourne knows that there are a few things that Google will rely on to deliver you what you need. The first of these is search intent. This is basically to say that Google wants to leave you satisfied with the result you’re given, so to basically satisfy your intent and search goals. This is actually a very difficult ask, as the search terms a user may put in could be very open to interpretation. For example, a question could be related to a need to find very basic information, very detailed information, methods (such as recipes), or to buy a product. What Google delivers when you search for something is usually what most users want to see when they type in that search term. For this reason, this is something quite important to keep in mind if you’re planning on implementing keywords into your own website. Next up we have relevancy: although you’ll be linked to a page that Google finds relevant, the search engine also takes into consideration the relevance of the entire website. Consistency is something that Google values very highly, so if the rest of the website provides information that isn’t all over the place, it will rank it higher. This is because if the content isn’t consistent, Google can’t determine what it’s actually about, so it can hardly recommend it!

Other things Google factors into your search results

It’s not just relevancy to your core enquiry that Google is interested in. It wants the results it brings to you to be of a high quality, which is why content quality is factored into the search results as well. Although what determines quality can be highly subjective, there are a few things that Google keeps in mind when it delivers you those juicy results. The first thing it keeps in mind is the length of the content – large pieces can often be determined as being detailed, which is exactly what many people want when searching for information. Detailed shouldn’t mean that the piece isn’t easy to read, so breaking up the content with small paragraphs, relevant headings and images are also very valuable, as these elements are generally very useful for people looking for informative content. Finally, Google will take into consideration the authority of the website. For Google, authority translates as trustworthiness – if Google has knowledge that the website is reliable, it will be much happier sharing the content. The primary way that Google processes trustworthiness is through backlinks, which involves sites linking to other sites in order to vouch for their quality. When Google sees this linking, it attaches authority to the linked site.

Figuring Google out

Although we have a basic understanding of how the Google algorithms work, a lot goes into what pops up into your search. For this reason, if you’re searching for something – or even trying to elevate your site through the rankings – keeping the above information in mind will give you a pretty hefty head start!

[Source: This article was published in hometownstation.com By KHTS - Uploaded by the Association Member: Clara Johnson] 

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