Friday, 15 January 2016 17:22

How to Start a Research Business

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By Marie Huntington, Demand Media

A research business provides consulting services to people who desire to obtain data about specific topics. The research consultant gathers information from credible sources and provides an analysis of his findings. Research consultants can also interpret the information for clients. A research business owner or consultant is also called an information broker, and many companies hire information brokers to perform research services.

Step 1
Establish your market niche and ascertain what type of research services you will offer. Basically, your market niche is the image you will portray to the world and how you want others to perceive your business. You may be an expert in a specific profession, such as accounting, law, genealogy or education. Alternatively, you may want to provide research services for a variety of different topics. If you choose a specific niche for your research services, refresh your knowledge and conduct your own research on the topic. For example, if you intend to provide information about statistics, develop a clear understanding of how data are collected for statistics and understand how to interpret statistics.

Step 2
Make a list of credible resources that will provide accurate information related to your specific type of knowledge. You can utilize online magazines, government resources, online encyclopedias and published books. Also, depending on the type of information you will provide, it may be beneficial to develop connections with experts in the field. For instance, if you plan to offer information about educational topics, it will be helpful to develop a relationship with school administrators, teachers or professors.

Step 3
Determine how you will deliver the findings of your research to clients. You can provide Internet-based research and deliver the information to customers via email. Set up a website with a web hosting service. Market your site with search engines, and provide an email account to enable potential customers to email their proposals for research. Additionally, you will need to determine how customers will pay for your services, for example through an account you set up with an e-commerce business. Alternatively, you may opt to consult directly with business owners and potential clients. Either way, develop a plan for how you will provide information to clients and how you will charge.

Step 4
Market and advertise your services to potential clients. Establish relationships with potential clients and other business owners. Advertise your services via a website, message boards, business cards and proposals to companies. Join professional associations and network with other consultants. Additionally, developing an effective marketing strategy allows you to categorize your target markets and understand how to successfully promote your services to ideal clients. Your potential clients for a research business can encompass a wide range of people and businesses that wish to obtain accuarate information on a variety of topics.

Source: http://smallbusiness.chron.com/start-research-business-3386.html

 

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