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Monday, 22 August 2016 17:51

Microsoft, Google gang up on Apple in new ads

By: 

Apple is getting picked on by two of its biggest competitors.

Google (GOOG) and Microsoft (MSFTTech30) used some of Apple (AAPLTech30)'s well-known user pain points to promote their own services in two separate TV and YouTube ads this month.

On Tuesday, Microsoft went after Apple by pitting its new Surface Pro 4 tablet and Cortana smart assistant against the iPad Pro and Siri.

Microsoft's new ad shows the iPad and Siri throwing a party for "getting a keyboard."

"I'm a computer now, like you," Siri says to Cortana.

"So you have more power, like an Intel Core processor?" Cortana responds.

"Like I said, I just got a keyboard," says Siri.

makes Cortana list out several other features of the Surface Pro 4, which leads Siri to concede, "Maybe this party wasn't such a good idea."

 

Microsoft and Apple have a history of going after each other through marketing campaigns: For years, Apple ran a series of anti-PC commercials starring Justin Long and John Hodgman. And this year, Microsoft has been pushing its "PCs can do more than Macs" message in commercials.

Source : http://money.cnn.com/2016/08/17/technology/apple-ads-google-microsoft/index.html 

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