Monday, 01 August 2016 16:19

More than 50% of India’s Internet users will use digital payments by 2020: Google and BCG report

By: 

The Digital Payments 2020 report by Google and BCG analyses the transformation in Digital Payments and its impact on the payment landscape in India.

Why digital payments are on the rise?

66% users like the convenience 48% users are lured by offers 75% merchants feel opting for digital payment will increase sales

What are the hurdles on the way?

50% users find it difficult to understand 50% users stopped using it because it is not accepted everywhere

By 2020

60% of digital payments value will be driven by physical points of sale 50% of person to merchant transactions will be worth less than Rs 100

http://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/more-than-50-of-indias-internet-users-will-use-digital-payments-by-2020-google-and-bcg-report/53483942

Leave a comment

airs logo

Association of Internet Research Specialists is the world's leading community for the Internet Research Specialist and provide a Unified Platform that delivers, Education, Training and Certification for Online Research.

Get Exclusive Research Tips in Your Inbox

Receive Great tips via email, enter your email to Subscribe.

Follow Us on Social Media

Book Your Seat for Webinar GET FREE REGISTRATION FOR MEMBERS ONLY      Register Now