Friday, 28 June 2019 14:46

Social media to challenge Amazon search engine dominance

Author:  [Source: This article was Published in tamebay.com By Sasha Fedorenko]

[Source: This article was Published in tamebay.com By Sasha Fedorenko - Uploaded by the Association Member: Issac Avila]

What social media can not do is to deliver the next day or same day and that is where Amazon excels. All young consumers want everything now, so fast shipping becomes a major factor where a person shops. This is why Amazon will continue to dominate.

It is true. Not myself but my partner and her friends not even gen z but 20s early 30s have pretty much been brought up by social media. She gets so many of her ideas from insta, Pinterest, and Facebook.

Wedding cake, singer, flowers, invitations, bridesmaid dresses even my groomsmen gifts have all come from social media for a wedding next month. We’re even picked our seats on our flight for the honeymoon because of a video someone put on youtube, saved us a few hundred quid on pointless upgrades.
You can add links to most social sites to websites or marketplaces.

Direct checkout is going to be the big game changer. Amazon will still dominate on price and be the place for big box shifters and penny chasing, but social will become so much more important for smaller traders.

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