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Wednesday, 28 September 2016 12:07

Students’ app so simple, so lucrative, you’ll flip

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It’s ridiculously simple and amazingly successful.

Bottle Flip 2k16 is an app that requires you to flip a virtual water bottle so it lands back on its base. See if you can do it 10 times in a row.

Uh, that’s about it.

Much to the astonishment and delight of the four Western University engineering students who created it, Bottle Flip 2k16 has been downloaded three million times since it was released last month and has shot to the top of iTunes game apps in Canada and the United States.

In the ultra-competitive app market it was something of a coin toss, or rather a bottle toss.

“Sometimes you just throw stuff at a dartboard and hope something sticks,” Justin Lam said.

The game is free to download and the only revenue stream comes from a small ad on the screen.

But that has been enough to make a lot of money for Lam, Aidan Sabourin, Danny Loo and Armin Gurdic.

How much? They’re not saying.

But they’re wearing the ear-to-ear grins of lottery winners.

It’s not an original idea. It was sparked by a silly video posted in May of a high school student flipping a bottle at a talent show.

The video went viral and prompted scores of imitators.

Sabourin was at a cottage in early August when he saw the videos and came up with the idea for an online game.

He approached Lam, Loo and Gurdic who formed a partnership to write the code and create the game within a few weeks.

The quartet wasn’t even the first to market with a bottle flip app. But they soon shot to the top, blowing past competitors.

“It’s simple and well-designed, no frills. The others were trying to do too much,” Lam said.

Momentum is everything in the app market, Sabourin said. Bottle Flip 2k16 was in the right place at the right time.

In just over a month, the game has caught the attention of international tech websites and magazines.

But the four partners are also aware the online world has a short attention span and apps can fade fast.

Although Gurdic is the only one to major in software, the four partners are working with Propel, a startup incubator at Western, to set up a new company.

“We want to create a brand. We want to build on this and do other apps,” Lam said.

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Source : http://www.lfpress.com/

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