When discussing data quality, we need to understand exactly what we mean by the word data. Often, the words information and data are used interchangeably, yet they are not the same thing.

Data is, or are (depending on your knowledge of Latin), fundamental to business intelligence. But how do we recognise data as data – and why is bad data such a pernicious entity?

First Things First: Data vs Information

There’s a really simple way to understand the difference between data and information. When we understand the primary function of the item we are looking at, we quickly see the distinction between the two.

Here’s a simple way to tell one from the other:

  • Computers need data. Humans need information.
  • Data is a building block. Information gives meaning and context.

In essence, data is raw. It has not been shaped, processed or interpreted. It is a series of 1s and zeros that humans would not be able to read (and nor would they want to). It is disorganised and unfriendly.

Once data has been processed and turned into information, it becomes palatable to human readers. It takes on context and structure. It becomes useful for businesses to make decisions, and it forms the basis of progress.

While the bigger picture is slightly more complex, this gets us part way towards understanding what data means.

The Bigger Picture

When we look at the relationship between data and information, we can establish a larger chain. This is the DIKW Pyramid.

Why DIKW? It stands for Data, Information, Knowledge, Wisdom, and describes the hierarchy between all four.

The DIKW Pyramid describes the acquisition of data, its processing, retention and interpretation, and it’s as applicable to businesses as it is to the human brain.

What is the Difference Between Data and Information?

The DIKW Pyramid shows that raw data evolves to become an understanding of a concept.

To see the DIKW Pyramid in action, consider the following example.

  • Data: I have one item. The data displays a 1, not a zero.
  • Information: It’s a tomato. Now, we understand the item and its characteristics.
  • Knowledge: A tomato is a fruit. We can identify patterns in the information and apply them to the item.
  • Wisdom: Tomato is never added to a fruit salad. There is an underlying, commonly understood principle that governs the item’s purpose.

Data Quality: the Building Block

In this article, we have truly put data in context. We now understand its position as the foundation. It is the base of a pyramid; the beginning of a continuum.

If data is flawed, the DIKW Pyramid breaks down. The information we derive from the data is not accurate. We cannot make reliable judgments or develop reliable knowledge from the information. And that knowledge simply cannot become wisdom, since cracks will appear as soon as it is tested.

Bad data costs time and effort, gives false impressions, results in poor forecasts and devalues everything else in the continuum.

Data quality software addresses problems with data to avoid these kinds of problems. It ensures that data processing results in reliable information that improves response and retention. This information unlocks the potential of marketing campaigns, increases sales, improves accuracy and adds value.

That’s why data quality is so vital to us all.

Author : Martin Doyle

Source : http://www.business2community.com/strategy/difference-data-information-0967136#tpbuHaa0FC2hYCGk.97

Categorized in Online Research

Bing is the last of the top 3 search engines to release its year-end report on top searches of 2016, but it has finally been revealed along with an accompanying promo video.

The video emphasizes “moments” rather than searches, which is also what the data highlights. Yes, Bing has rounded up its top searches, but they are broken down into categories. There’s no overall list of top searches, just a handful of top 10 lists by category.

These are “the trends that will shape our future,” as the company describes them. The categories consist of things like top viral trends, top feel good stores, top tech trends, and more.

Bing’s collection of data on its top searches of 2016 certainly lacks the depth and breadth of the reports offered by either Google or Yahoo. However, it’s the best insight we have so far into what was being searched for on the world’s second largest search engine.

The top searched tech trends are perhaps the most notable of what Bing has to offer in its end of year round-up, because of the profound impact technology has on the digital marketing industry.

Screen Shot 2016-12-19 at 5.06.36 PM

Bing also rounds up the top web creators, most of whom are known for their work on Google-owned YouTube.

Screen Shot 2016-12-19 at 5.06.49 PM

It’s easy to tell Bing is trying to keep a feel-good vibe with its year-end report of top searches. The report is full of slides with light-hearted categories such as: top animated shows, top video games, top celebrities, most anticipated cars, and so on. There’s one slide dedicated to “who we lost”, but other than that the report avoids all mention of any other serious or controversial topics.

Author : Matt Southern

Source : https://www.searchenginejournal.com/bings-top-searches-2016/181748/

Categorized in Search Engine

It's been hard to miss all the ink and pixels declaring 2016 the year of humanity's discontent. That judgment's tough to deny in the realm of geopolitics, given awful conflicts in places like Syria, acts of terror worldwide and contentious elections in the UK and US.

But the world went on, and so did important work in science and innovation. If you sweep the ugly parts of 2016 under the rug and then check the place out, it's not too shabby. What really makes 2016, though, is the view. The future, in many ways, is much brighter and more exciting than it appeared 12 months ago.

Here are five areas in which the events of 2016 will likely have a lasting positive impact five, 10 and even 100 years into the future

80 is the new 60

Crispr/Cas9, a means of editing genes so relatively simple you can do it at home with a $150 kit, was much celebrated in 2016.

Former Apple CEO John Sculley

John Sculley, former Apple CEO turned health tech investor and entrepreneur, told me the combination of developments like Crispr, machine learning and precision medicine spell the end for maladies like cancer, Alzheimer's and dementia in the coming decades.

"Cancer will probably be solved in the next 10 to 15 years," Sculley told me in October. Once cancer falls, he sees research and development resources freed up to go after things like dementia. "I think there's a high probability we solve that by midcentury."

Sculley says it's not crazy to think today's schoolchildren could live to see the year 2125 or later.

"The possibility of regenerating organs, finding ways blind people can see, deaf people can hear -- all of those types of problems will be increasingly solvable," he said.

In November, not long after that conversation, researchers at the Salk Institute announced they had used gene-editing techniques to restore vision in blind animals.

Star Trek suddenly seems a little less far out

Nobody is signing up for Starfleet yet, but our understanding of the universe continued to expand this year. We saw the biggest new planet discovery in decades: Proxima b, our closest possible exoplanet neighbor, orbiting the star Proxima Centauri, could be habitable. Multiple efforts aim to study and even send a tiny spacecraft to Proxima b as soon as possible. But that's not even close to the most ambitious space exploration plan announced in 2016. In September, SpaceX founder and CEO Elon Musk unveiled his grand vision to build a colony, 1 million humans strong, on Mars by the end of the century.

"History suggests there will be some doomsday event, and I would hope you would agree that becoming a multiplanetary species would be the right way to go," Musk said in his pitch.

Sounds crazy, but 2016 saw even greater space-faring outlandishness. NASA's physics-defying electromagnetic drive, which could lay the foundation for something like the warp technology from "Star Trek," continues to be an actual thing, apparently. We first heard about EmDrive in 2015 when it seemed like the kind of fake news story that also became more mainstream this year. But 2016 saw the technically impossible engine pass peer review and move toward actual testing in space.

On Earth, it's 'Jetsons' time

Leave it to the king of the unicorns to finally bring us flying cars. Uber revealed its plan for commuting via self-flying ride-sharing vertical take-off and landing vehicles (VTOLs) in 2016.

"In the long-term, VTOLs will be an affordable form of daily transportation for the masses, even less expensive than owning a car," Uber's Jeff Holden wrote in a detailed white paper (PDF).

If you prefer to stay grounded, self-driving cars went from a crazy Google side project to everyone's project that's as simple to implement as a software update for Teslas on the road now. Uber already has its own self-driving cars and big rigs on the road.

Finally, one other mode of transportation went from the drawing board to the testing grounds this year as Elon Musk's Hyperloop design spawned all kinds of plans for cargo and human transport worldwide. This year definitely turned out to be one in which we got moving in all kinds of new ways.

Machines doing more than driving

Robots and sensors of all shapes and sizes continued to impress (and terrify) in 2016 -- little ones with ninja moves, bigger ones we'll wish we were nicer toward during development, and really tiny ones that can now be implanted in our bodies equipped with their own wireless signals.

There's no stopping Skynet, because it's already here in the form of the internet of things, which will continue to expand with the help of burgeoning tech like blockchain, a secure database technology first used to power Bitcoin.

"Blockchain is big," Sculley told me. "It's going to touch finance, health care and every industry...it could be the foundation for a different parallel internet."

Sure sounds like Skynet. While the idea might seem scary at first, it could also be the cure for many problems when combined with increasingly small machines like the atomic "nanocars" tested in the open air this year. And there lies the potential for a revolution in ground-up manufacturing. If you thought 3D printers were cool, just wait. The combination of robotics and nanotechnology just now coming into its own could finally give us another Star Trek gadget that will change everything: the replicator.

Machines that think and understand like we do (only better) continued to be both technological savior and bogeyman in 2016. The year started with Google's AlphaGo program beating a human champ at the ancient strategy game of Go and ended with HBO's "Westworld" again prodding us to consider the possibilities and implications of synthetic minds created by organic minds.

In some way, artificial intelligence at its more basic levels, like machine learning, powers just about every technology or discovery mentioned here. But it can go much further. Just imagine any problem, and AI has the potential to either solve it completely or tackle it in a much more efficient manner. So perhaps it shouldn't be surprising that just about everyone with the means is working on AI -- even those like Elon Musk who like to sound the warning bells.

The potential for AI strains the human imagination because frankly, we're not sure what an artificial intelligence with its own imagination could come up with. For some insight, perhaps we should turn to AI -- 2016 saw the creation of one system capable of predicting the future. Maybe next year it will be the one writing this article while I'm relaxing in the back of a self-driving Uber on the way to a ski lift somewhere.

Author:  Eric Mack

Source:  https://www.cnet.com/news/2016-space-nasa-crispr-robots-artificial-intelligence-self-driving-cars

Categorized in News & Politics

Many will make New Year’s resolutions, but few will actually keep them.

According to the research published in the University of Scranton’s Journal of Clinical Psychology, 25 percent of us will give up on our goals in just one week. By midyear, over half will have shrugged off what once seemed so important. And if past performance is an indicator, only 8 percent will see those pledges all the way through.

So what does it take to be part of that 8-percent club? Motivation? Dedication? General stick-to-itiveness? Probably.

But if you’re lacking in any of those areas, a little help in the form of apps perfectly suited to your chosen resolutions certainly couldn’t hurt.

Here’s a list of six annual objectives and six oh-so-apt apps:

1. Get moving

Resolution : I’m going to focus on fitness.

App solution: C25K


If you feel like 2016 is finally the year to get fit, there are plenty of app options to help you. But few take you from completely out of the race to really running.

C25K, the smartphone version of the popular Couch to 5K workout plan, does just that with guided daily programs that alternate between short bursts of walking and running until you’re ready to go the distance. To keep the run fun, you can listen to your choice of music (from your drive or other apps) while the a digital trainer chimes in to tell your what’s next.

Free in the App Store | Google Play

2. Count your calories

Resolution: I’m going to lose weight.

App solution: MyFitnessPal

In addition to helping out with that general get-fit resolution, MyFitnessPal excels as a diet tracker and calorie counter that figures out just how many calories you require each day (given your current weight and your goal weight) to drop pounds at your chosen pace.

As you enter your meals consumed so far, MyFitnessPal updates your remaining calories available for the day so there’s never any guesswork.

Free in the App Store | Google Play

3. Make bank

Resolution: I’m going to save money.

App solution: Mint: Personal Finance and Money Manager

Intuit's INTU -0.40% Mint makes it possible to track income and expenses, sync up with your existing financial accounts, set up a budget and start saving now. It even breaks down your current spending habits by category, to make savings opportunities clear.

You can access your information from multiple mobile devices, as well as your desktop or laptop computers.

Free in the App Store | Google Play

4. Get it together

Resolution: I’m going to be more organized.

App solution: 24me


Miss a bill deadline here or a meeting there? Forget all about a birthday or your kid’s softball game? Maybe it’s time for a pocket-sized personal assistant.

Getting organized gets easier with 24me, the to-do app that takes a peek at your calendars, contacts, notes and lists and manages it all with at-a-glance day plans and smart alerts.

Free in the App Store | Google Play

5. Work smarter, not harder

Resolution: I’m going to get ahead in my career.

App solution: Quip

Until Time-Turners and TARDISes are real, you can’t be in more than one place at once. But Quip, the team-player business suite, offers the next best thing.

No matter where you are, you can keep in close contact with your boss, employees or project mates. You can chat, dive into an active group document or just add a few essential points to a spreadsheet from anywhere.

Free in the App Store | Google Play

6. Be at home in your head

Resolution: I’m going to practice mindfulness and meditation.

App solution: Buddhify


Buddhify has over 80 guided meditations suited for just about any occasion you can think of, from waking up to sleeping to just surfing the Internet. Select the mindfulness exercise that best applies to you at any given moment, and nirvana — or a slightly less stressed moment — is just a few breathing or blinking techniques away.

But note, unlike all the freebies on this list, bliss comes at a price.

$4.99 in the App Store | $2.99 on Google Play

Author:  Ree Hines

Source:  http://www.forbes.com/sites/reehines/2015/12/30/6-iphone-and-android-apps-to-help-you-keep-your-new-years-resolutions-in-2016/#5aa391259496

Categorized in Others

Whether you’re a business owner trying to make your enterprise more profitable, a marketer trying to make your life easier, or just a consumer eager for the latest and greatest technology, it’s hard not to be excited about the new tech trends that are shaping our world.

Over the course of the past year, I’ve made a number of predictions about how technology would develop throughout 2016, and while many of my forecasts came true (more or less), there have also been some surprising developments in new areas that are worth our attention.

These are some of the most important and defining tech trends of 2016:

1. Streaming video.

Chances are, you’ve seen at least one of your friends or a major brand you follow stream a live video for their audience over the past year. That’s because streaming video is becoming more practical, more popular, and in heavier demand. Streaming video is interesting to users because it gives them an “in the moment experience,” being able to see through someone else’s eyes rather than just seeing a retrospective update. Because it’s been nearly perfected by brands like Facebook, it’s easier than ever for anyone to live-stream a broadcast at any time. Expect this trend to develop further with products like iGlass and Snap’s Spectacles.

2. Augmented and virtual reality.

AR and VR are already seemingly starting to become overused terms, but I’d be remiss if I didn’t mention them on this list. Oculus Rift exploded onto the scene this year, along with dozens of competing devices and systems. Sales figures suggest that this is more than just a passing trend, and the hype wasn’t overblown (exactly). Plus, augmented reality app Pokémon Go crushed expectations with over 100 million downloads, ushering in what could be a new era for augmented reality gaming—and some marketing and advertising opportunities that go along with it.

3. Artificial intelligence (AI).

Artificial intelligence (AI) and machine learning have begun to creep into our lives in more diverse and unexpected ways. Just at a glance, AI algorithms are starting to self-improve search rankings and search results, automated investing, and personal digital assistants. So far, there have yet to be any major roadblocks—instead, we’re seeing major breakthroughs, such as AlphaGo beating a human Go master for the first time in history. We’re getting better at making our machines better, and in the next few years, we may start inching closer to approaching human-level intelligence with these systems.

4. Data visualization.

For a few years, every kind of “tech trends” post you could imagine mentioned “big data,” at least in passing. Today, big data is still around and still influential, but people aren’t referring to it in such generic terms anymore; instead, they’re focusing on its applications. One of the most important pieces to the big data puzzle is being able to interpret and manage the data accurately, and draw meaningful conclusions from what you’ve gathered; and that’s where data visualization comes in. Thousands of companies have sprung up to aggregate, project, visualize, and interpret data on behalf of non-professional data analysts, and to make “big data” more practical for the business world.

5. The open enterprise.

The “open enterprise” is a loose term that defines the tendency for different companies and applications to offer themselves through other apps, websites, and device functions. For example, you can order an Uber directly through Google, and Starbucks having plans to expand its mobile ordering app so consumers can order coffee while doing other things on their devices. This is becoming important because the “mobile experience” is becoming fluid, comprising elements of web surfing, information retrieval, and the use of functionality all at once. Being available to your customers no matter what app they’re using is a critical way to build awareness and encourage more engagements.

6. Blockchain and crypto-tech.

If you know the term “Blockchain,” it’s probably because of its association with BitCoin—or because it’s become a hot new tech fad that only keeps growing. Blockchain is a specialized way of sending, receiving, and processing information, which made it the ideal way to track the “ crypto currency ” of BitCoin. Now, Blockchain tech is being used in the healthcare and insurance industriesand is currently being explored by other developers. There’s a ton of potential for higher security and smoother consumer transactions here, and we’ll see those paths unfold into 2017 and beyond.

7. IoT streamlining.

The Internet of Things (IoT) and smart home technology have failed to “take off” for several years; despite lots of smart devices on the market, the diversity of different companies offering solutions and the lack of a singular, unified “language” has made it difficult to create full internal networks. Now, companies like Google (with Home) and Amazon (with Echo) are trying to streamline IoT, making devices revolve around centralized hubs. The problem of unification in IoT may soon come to a close.


The success and impact of these tech trends in 2016 means that more companies, entrepreneurs, and developers will be focusing their efforts in these areas in 2017 and beyond. The potential is overwhelming, and I, for one, and thrilled to see how these and yet-unpredictable technologies develop in the next few years, and how they affect entrepreneurs and startups. I’ll be writing about them as they develop, so keep your eyes peeled for new updates.

Author:  Jayson DeMers

Source:  http://www.forbes.com/sites/jaysondemers/2016/12/15/the-top-7-technology-trends-that-dominated-2016/#72e2b0f71ef0

Categorized in Science & Tech

Serious about landing your dream job this year? Or at least, landing a more fulfilling and higher paying job than the one you’re in now?

If you said, yes, then let’s do it! My last article in Huffington Post,2016 Hottest Jobs, Highest Paying Companies and Fastest Growing Industries, helped many of you identify the job role and industry where you want to work.

Now let’s focus on the next step which is how to find your dream job.

As you probably know, it can be daunting navigating through a kajillion career websites, job boards and niche communities touting the latest and greatest job openings. As a career coach, I even get overwhelmed! Never-the-less, every year I conduct loads of online research and capture the lessons learned and best practices from my clients to create a list of my favorite (and what, I believe, are some of the most effective and best) career apps and websites that can help you find your dream job -

Salary.com published10 Best Job Hunting Apps to Get You Hired“ which features apps to help make changing your career a snap including helping you stay organized, write your resume, and ace your interview.

One of my favorite on this list is JobMo which lets you search by location using Google maps in over 20 countries, find and apply for jobs listed on sites like Indeed, Simply Hired, The Ladders and Monster, as well as allows you to research companies and compare salary information.

SWITCH app - I love this cool, easy app! Available in the apple store and Google play, this app makes job searching fun by allowing you to search for jobs quickly from your phone. Simply swipe right if you’re interested in a job, or swipe left if you’re not interested. Employers and recruiters are automatically notified when a candidate is interested in their job. And, when recruiters and employers are interested in you(!) they’ll use the on-line chat feature to connect with you, set up an interview, etc. It’s simple, fast, and even eliminates the need for that annoying cover letter. :)

JobR app - another cool app that allows you to set up a profile, create and upload your resume and then search for jobs. This job search and resume app also has one more great feature - a personal “career concierge” to answer all your questions and point you in the right direction!

Want to know which career websites are best for job hunting? Forbes did all the heavy lifting by researching over 2,000 career websites, and then publishing their list of 10 Best Websites for Your Career.” This master list is not a ranking, but rather a roster that Forbes’ staff believes can be useful to all sorts of job seekers at varying stages of their careers - from executives to managers to interns.

I have three (3) favorite career sites from this list which include -

1.LinkedIn - Recruiters and hiring managers use LinkedIn more than any other website to connect with job candidates. LinkedIn is the largest professional social networking site and has more than +400 million members in +200 countries. People are signing up at approximately two new members a second! It is free to become a member and post a summary of your career and work history.

To find job openings, you can go to the LinkedIn Jobs web page and search by job title, keyword or company. You can also do an advanced search to include additional search criteria. On the Jobs page, you can also look for jobs under the sections for “Jobs You May be Interested In” and “Jobs in Your Network”.

For more tips on how to use LinkedIn for your career change I’ve found the LinkedIn - Jobs and Professional Services web page full of great tips and helpful recommendations.

2.Indeed - I’ve had many clients get hired off of Indeed. This is a Google-like search engine for jobs and one of the most efficient sites for surveying listings, since it aggregates information from job boards, news sites and company listings. An advanced search function allows you to drill down on a location, keywords and salary range. Indeed says it has 180 million unique visitors month. It’s available in 50 countries and 26 languages.

3. SimplyHired - Like Indeed, SimplyHired is a Google-like search engine for jobs and a quick way to survey a massive number of job listings, plus provides a salary estimator. The site, based in Sunnyvale, Calif., aggregates information from job boards, news sites and company listings. At last count, it had 30 million unique visitors a month. One cool feature of SimplyHired over Indeed: Job listings will display your LinkedIn connections to each job!

JobCase is a terrific resource if you don’t have a traditional resume or four-year degree, but have some job experience. Jobcase is an online community resource and advocate for the non-traditional workforce by providing job listings for hourly work and will even connect you to mentors.

Tip - The career apps and websites listed above are great resources to help you find your next job. I highly recommend that you bookmark, and create a job search agent on those sites that have jobs which most closely match your skills and passions so that you’ll receive instant notifications of jobs that interest you.

Here’s a little known fact from SmartRecruiters.com about finding jobs - 62-percent of jobs are posted on niche job boards. Reported in this special report Best 50 Niche Job Boards“ Smart Recruiters assessed thousands of sites listing job openings. I’ve had many clients get hired off Dice, Media Bistro and other sites featured on this list, so be sure to research these sites and bookmark those that most closely align to your skills, talents and passions.

A few more career websites on my list of favorites include -

GlassDoor - This is one of my personal favorite sites(!) that allows you to search for jobs, as well as research salaries and company reviews written by employees. Simply sign up (it’s free!) and you have a bucket load of research and reference materials available at your fingertips.

The Ladders - the site offers a basic membership for free. Also, for $25 per month, you’ll be able to receive (and apply for) executive and management jobs that pay $80,000 and above salaries. The site allows you to customize your job search so that you can quickly find job opportunities and recruiters based on your expertise, experience and skills.

Finally, if you think your dream job may include becoming a consultant or freelancer, you can test the waters by posting your skills and experience on these sites and letting the jobs come to you -

UpWork.com - great website to find part-time, short-term or freelance gigs if you’re a software developer, website creator, sales specialist, marketing guru, designer, writer, virtual assistant or have a variety of other business services skills.

OnForce.com - For temporary and short-term projects, check out this cool website comprised of thousands of national and regional companies that use OnForce to fulfill their workforce needs. Fill out a quick profile, and if your skills match a company’s needs, they’ll ask you to complete the registration process.

Freelance.com has 33,000 employers including Hewlett Packard, Microsoft, DHL, and more who hire contractors and freelancers on this site for temporary projects. Just fill out a profile and the site matches you up with job assignments that you can accept or decline.

Finally, if you’re in between career gigs and crunched for cash, then you may want to advertise your skills and expertise to potential employers on websites such as:Uber, SnagaJob, TaskRabbit, and Postmates. These sites offer marketplaces for anyone wanting to get hired as a driver, mover, courier, cleaner and basic chore-doer.

In future articles, I’ll share my tips and strategies on how to leverage your network for more job leads, referrals and recommendations... but for now, I hope this article helps illuminate your career path with more possibilities :)

Source : http://www.huffingtonpost.com/

Author : Sherri Thomas

Categorized in Science & Tech

In a world where everything which your computer can do, can be done on your smartphone, hacking cannot be left behind.

The world is full of smartphones these days. Most people rely on their smartphones and other portable devices to carry out their day to day activities. It won’t be an exaggeration to say that smartphones have taken over laptops in terms of productivity. Thus, it becomes extremely important to know about the (ethical) hacking tools available on your android phone. Who knows, you might need them one day!


Hacking, nowadays, is not something which is the exclusive domain of the “experts”. With the help of a few applications and basic knowledge of the true capabilities of your android phone, you, too, could delve into the world of hacking. So, let’s discuss some of the apps for your android phones which will turn you into a hacker!

1. AndroRat

AndroRat stands for Android Remote Administration Tool. As the name suggests, it is a remote administration tool which is used to control another device even if you have no physical access to that device! Manipulating other devices can be easily done using the app which is quite useful in case you’re away from your device and need it to perform some task. It is also useful in inducing some giggle and amazement amongst your friends and family members!

2. DroidSheep

The word “hacking” for many is hacking into your friend’s social media account for giggles. Or it may be used for even something useful like extracting some important information from someone’s social media accounts. DroidSheep does the job for you. It hijacks the sessions of social media activities carried out on your network. You need the knowledge of the basics of hijacking and by installing the app on your android device you’re all set to ‘hack’ your friend’s online social life!

3. Kill WIFI

This open source ethical hacking app is one of the most popular ones in this field. Similar to the net cut app in Windows, this app is capable of cutting off anyone’s WiFi over your network. Kill Wifi is extremely useful when you have an open WiFi not protected by a strong password. You can cut off the WiFi of the intruder by just a few clicks on your device. This app is easy to use owing to its lucid and interactive interface and easy-to-use tools.

4. SpoofApp

Won’t it be wonderful if you could place a call to your friend phone, but instead of showing your phone number different number flashes on your friend’s phone? SpoofAppis exactly what this app does. Apart from changing your phone number, this app can also change your voice and record your entire conversation! However, you will need SpoofCards to use this app. Overall a nice app for bringing smiles on your and your friend’s face.

5. WiFi Mac Changer

One of the most useful ones, Wifi Mac Changer app changes the MAC address of your device you make your activities almost untraceable. With your rooted android phone, you can change the MAC Address of your device temporarily so that your online activities cannot be traced back to you. The app provides you two methods of changing your MAC Address. One is the easier way which reflects no change in your WiFi settings. The other method is a bit tougher which allows you to enter apps which are password protected and this will reflect the changed address in your WiFi settings.


These apps may not seem very productive at a first glance but with prolonged use, you will certainly realize the potential that these apps possess. Who knows someday you may need to spy upon your friend’s/significant other’s social media account? Or you may need to kick off an intruder from your network. Thus, gear up for the path untraveled and watch your world in an entirely different light using these apps!

Source : www.hackread.com

Author : Ali Raza

Categorized in Social

October was a relatively mellow month in terms of social media updates, but that doesn’t mean there weren’t any noteworthy announcements.

Vine’s demise was probably the most significant, along with news and a few changes from Facebook, Pinterest, reddit, and YouTube.

Here are the latest social media updates from October:


Some big changes are coming to call-to-action buttons on Facebook Pages, including new third-party and Messenger integrations. Facebook is also rolling out a new recommendation feature that could help more people discover your business Facebook.

facebook cta


Pinterest now has 150 million monthly active users globally – 70 million of whom live in the U.S.

Pinterest is giving advertisers even more new retargeting options. You can now create audiences based on the actions users take with your pins and the actions people take on your website.

pinterest retargeting


Reddit is launching ‘Interest Targeting’ into Reddit Ads, which would “allow advertisers to target audiences based on a handful of predefined interests (e.g. sports, gaming, music, etc.), which will be informed by which communities they frequent.


Twitter announced that the Vine app will be discontinued in the “coming months.” However, you’ll still be able to continue accessing and downloading your Vines.

rip vine

Are you responding to your customers’ tweets on Twitter? If not, you could be losing out on revenue and loyalty, according to a new Twitter study. Customer service on Twitter has been recently enhanced thanks to new tools, too.


YouTube announced added a new feature that lets you add a thumbnail overlay to the end of your videos to keep viewers engaged. The feature, called End Screens, will appear during the last 5 to 20 seconds of your video.

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“We are launching a new, optional video feature that adds visible text on the video for the first few seconds a viewer watches, informing viewers of a paid promotion,” YouTube announced. “Creators can also choose to add this text disclosure to any existing video without losing their view count or other video metrics.”

Source : searchenginejournal.com

Categorized in Social

According to a new study by the Pew Research Center, 81 percent of supporters of Hillary Clinton and Donald Trump disagree not only on their respective policies and plans but also on the “basic facts” surrounding the candidates and the election. The Pew Research Center stated that its survey was conducted online from Sept. 27 to Oct. 10 among 4,132 adults, including 3,616 registered voters, and was largely completed before the release of the 2005 Hollywood Access videotape showing Trump making lewd comments about women.

According to Pew’s website, this survey shows how “negative attitudes toward the opposition have become a defining feature of the current campaign.” While myriad reasons underlie this perfect storm of negativity, we should be aware of how and why the information we obtain through technology such as search engines and social media contribute to political polarization.

While many search engines exist, Google is far and away the most popular. In fact, its name is now commonly used as a verb. Google adjusts its “top-secret” algorithm - its 200-plus numerical ranking factors used to retrieve and rank information - more than 600 times per year. When an individual enters a search, the results are ranked based on factors such as the terms used, the responsive domain sites, along with their popularity, and how frequently the terms are used on that site, as well factors such as an individual researcher’s location, preferences, and search history. To provide a simple illustration, if I am a sports historian in Columbus, Ohio, conducting research on Heisman Trophy finalists and type “London” into my Google browser, I will likely retrieve highly ranked search results about London, Ohio, located approximately 25 miles southwest of Columbus, and the former home to Warren Amling, an All-American Ohio State football player and 1945 Heisman Trophy finalist. However, if I am a college student located in Raleigh, North Carolina, looking at travel sites for a post-graduation trip and I type in “London,” my highest-ranked search results will likely involve London, England, things to do and budget travel sites.

Scholars who have studied, and even those who publicly criticize Google, all acknowledge that the search engine excels in giving the individual researcher the information sought. In fact, despite the thousands of responsive pages that may exist for any given search, 50 percent of clicks tend to go to the top three items and 91 percent of searchers never go past the first page. In addition, once the researcher clicks on a link, that click illustrates relevance, thus possibly becoming a factor for results in future searches.

Let’s apply this phenomenon to the major party candidates in election 2016. Based on whatever iteration of the algorithm is used, along with the searcher’s location, preferences, and search history, the information retrieved is consistent with what the researcher anticipates finding and what he or she has researched in the past. In the political information realm, this phenomenon builds upon itself so that when supporters of Mr. Trump type in his name, they tend to see positive articles about him more highly ranked and negative articles about Secretary Clinton more highly ranked, and vice versa. Supporters of Mr. Trump are more likely to click on links that support their political views, showing relevance, as are supporters of Secretary Clinton. The end result is that the information obtained and read by the two opposing supporters, even when they use the very same search terms, may be vastly different. This clearly contributes to the polarization we are seeing - an 81 percent disagreement even on the basic facts about the candidates and their positions.

Similarly, the use of social media to obtain information has exploded. There are more than 300 social media sites that enable users to create and share and receive personal or professional information with self-selected friends or followers. In election 2016, both of the major party candidates are using social media - in particular Twitter where Secretary Clinton has 9.89 million followers and Mr. Trump has 12.6 million followers - to generate support. As an aside, similar to the verb “google,” Twitter now has its own verb “tweet.” Also similar to the search engine method of clicking on relevant information, the searcher who “likes” or “reacts” to a post or page, or enters search terms such as “bigly,” or “Wikileaks,” is rewarded with the appearance of more pages, posts or tweets that contain similar information.

When we consider the effect of the Google algorithm and social media in politics today, we shouldn’t adopt a conspiracy theorist attitude that there are nefarious activities or attempts by Google or any social media site to influence the election. Rather, this phenomenon of political information polarization is likely explained as the natural consequence of combining these newer forms of information gathering technology with the more traditional social psychology theory of motivated reasoning - whereby people tend to seek out information that confirms what they already believe.

On his blog site, Yale Law School Professor Dan Kahan illustrates motivating reasoning with the following example: “In the 1950s, psychologists asked experimental subjects, students from two Ivy League colleges, to watch a film that featured a set of controversial officiating calls made during a football game between teams from their respective schools. The students from each school were more likely to see the referees’ calls as correct when it favored their school than when it favored their rival. The researchers concluded that the emotional stake the students had in affirming their loyalty to their respective institutions shaped what they saw on the tape.”

It is natural to trend toward information that supports our beliefs and worldview but if 81 percent of voters cannot even agree on the basic facts involved in the election, this tendency, along with some of the information bias built into obtaining political information in today’s world, could be damaging to our country’s ability to reunite post Nov. 8. We will continue to be influenced by political information we receive through Google, social media and even newer technologies - of this we should be certain. This is not, however, necessarily negative. What we need to do is to understand the potential effect of technology on the information we obtain, view that information through a critical lens, and ensure we are always seeking alternative viewpoints - in other words, engage in critical research and analysis. In addition, we should consider the experience of political canvassers who have made successful strides, particularly in the past two elections, in opening voters up to new ideas and policies by engaging in genuine, and respectful dialogue with each other.

Source : huffingtonpost

Categorized in Others

For the last week, about half of the SEJ Team has been in Vegas for Pubcon 2016. It was a fantastic experience filled with learning, networking, and events. This is honestly my favorite event of Pubcon week. Everyone gets a little (or a lot) dressed up and just has a good time.

This year’s event was held a Caesar’s Palace, right on the Las Vegas Strip. The event included a cocktail hour with open bar, followed by dinner, which was delicious, the awards ceremony, and then more networking.10 2016 2317

The Photo Booth (Yes, Really)

Dinner is tasty, the open bar is amazing, the ice sculpture vodka luge is always impressive, but my favorite part of the evening is getting in the photo booth with the SEJ team.photobooth1photobooth2

SEJ is a fully remote team, so I truly believe this opportunity to get to know each other and be a little silly is an important part of developing a strong team dynamic.


Each year, this event is paired with Pubcon in Las Vegas, which means attendees of the US Search Awards include some of the top influencers in our industry. Before and after the event I had a great time networking and meeting people I only work with online. I also managed to score a new Marketing Nerds podcast guest, which was one of my goals for the week!

I have to admit; networking doesn’t come particularly natural to me. Luckily, last week’s podcast was on just that. Listening to Kelsey, Debbie, and Amanda’s episode on the flight over was super helpful. If you struggle to network, I highly recommend their episode titled “How to Network Like a Boss”10 2016 2248

2016 US Search Awards Winners

There are dozens of categories from PPC to search to content marketing. Here is a rundown of a few of the winners.

Best Use Of Search > Retail

Point It & Microsoft Store – Surprise Product Launch

Best Use Of Search > Finance

Catalyst & HSBC – Driving Deposit Growth Through Search

Best Local Campaign

Wordstream & Firstline Locksmiths – Locking Up The Local Serp

Best Use Of Search > Travel / Leisure

Wordstream & Insightcuba – Setting Sail For New Travel Markets

Best SEO Software Suite


Best Low Budget Campaign

Bmc Software – Itil Guide SEO Campaign

Best PPC Campaign

Nebo – Nebos Gsma Mobile World Congress 2016 Paid Media Campaign

Best SEO Campaign

Go Fish Digital – Mining For Seo Wins Against The Biggest Jewelry Companies On Earth

Best Use Of Content Marketing

Go Fish Digital & 1776 – Innovation That Matters 2016 Data Campaign

Best In-house Team

Milliporesigma Digital Acquisition Marketing Team

Best Small PPC Agency

Salesx, Inc

Best Large PPC Agency

Point It

Best Small SEO Agency

Go Fish Digital

Best Large SEO Agency

Stone Temple Consulting

Young Search Professional

Erika Schmidt, Digital Strategist & PPC Warrior, Intuitive Digital

Mitch Larson, Ad Operations Analyst, Aimclear

US Search Personality

Eric Enge, President, Stone Temple Consulting

Lifetime Achievement Award

Brett Tabke

Source : searchenginejournal

Categorized in Search Engine
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