Apple’s upcoming new iPhone 8 is the most hotly anticipated smartphone since 2014, when news first began to leak that the company would finally release larger iPhones. The iPhone 6 and iPhone 6 Plus featured the bigger displays users had been clamoring for, and they also sported a sleek new design that Apple fans loved. But now, three years later, Apple’s flagship iPhones still feature a design that is practically identical to the company’s 2014 models. The iPhone 7 and iPhone 7 Plus pack plenty of power and new features, but smartphone fans have clearly grown tired of Apple’s 2014 iPhone design, and sales are slumping as a result.

The world is long overdue for a fresh new iPhone design, and Apple fans will finally get what they want in 2017 when Apple unveils its completely redesigned iPhone 8. Now, for the first time ever, consumers will get their first look at Apple’s reimagined iPhone 8 design in real life.

This coming September, Apple is expected to unveil three new iPhone models. The iPhone 7s and iPhone 7s Plus are believed to be modest updates to the current iPhone 7 and 7 Plus. For the first time, however, Apple is expected to make a significant change to an “S” update’s hardware by making the back of the phones glass instead of aluminum. Both new models are expected to support wireless charging, and present technology is unable to pass current as efficiently through metal as it does through glass.

Apple’s new iPhone 7s and iPhone 7s Plus will surely be impressive smartphones, but the device everyone is waiting for is the iPhone 8. According to multiple independent reports, the iPhone 8 will feature a bold new design that sandwiches a stainless steel frame between two 2.5D glass panels. The result will supposedly appear seamless, bringing Apple closer than ever to realizing Jony Ive’s dream of an iPhone made of one continuous sheet of glass.

The face of the iPhone 8 is expected to feature a new OLED display with a screen-to-body ratio even more impressive than the 83% ratio managed by Samsung’s Galaxy S8 and Galaxy S8+. This will reportedly be achieved in part by shifting around the device’s internal components, but also by completely removing the iPhone’s physical home button.

Here is where reports begin to diverge. We know that Apple has been working for years on technology that will allow it to embed a TouchID fingerprint scanner directly into an iPhone’s display, and several reports have said the iPhone 8 will be the first iPhone to feature an embedded fingerprint sensor. But conflicting reports suggest that the required tech isn’t yet mature enough to mass-produce at the scale Apple would require for the iPhone 8, so the company may be forced to move the scanner to the back of the handset, as was the case for Samsung and its Galaxy S8.

Everyone hates the iPhone 8 design that has floated around with a fingerprint scanner on the back of the phone, so we can only hope that Apple and its manufacturing partners found a way to make the embedded scanner work. The bad news is we cannot confirm one way or the other at this time. But the good news is Apple’s iPhone 8 design has seemingly been finalized, and we’re giving the world an exclusive first look at the hotly anticipated tenth-anniversary iPhone.

BGR has exclusively obtained photos of an iPhone 8 mockup that is believed to feature Apple’s final design. As has been the case in years past, this mockup is thought to have been built using actual finalized schematics that were leaked from the factories that will build Apple’s next-generation iPhones.

The mockup doesn’t feature any indication of a fingerprint scanner on the back of the phone, however not all markings are present on the dummy, so it’s not clear if this is an indication that the phone’s TouchID sensor will be embedded in the display.

These photos show an iPhone 8 design that is largely in line with recent rumors. The phone features 2.5D glass panels on the front and back that curve slightly at their edges. Sandwiched between them is a polished stainless steel midframe that is rounded as well, perfectly continuing the slope of the 2.5D glass. The result is a smooth design that will likely feel seamless in the hand.

On the back of the iPhone 8 mockup, we can see an oversized “camera bump” positioned vertically rather than horizontally, as is the case on the iPhone 7 Plus. This area of the phone’s back is thought to house a new dual-lens camera system, as well as an LED flash and a microphone. Apple’s next-generation camera on the iPhone 8 is expected to feature the same optical zoom capability as the iPhone 7 Plus’ camera, but it may also enable exciting new augmented reality features that Apple will announce this coming September.

And just in case you’re wondering, no, the iPhone 8 will not have a 3.5mm headphone jack.

We have about four months to go before Apple finally takes the wraps off its tenth-anniversary iPhone, and there are still plenty of new details left to leak between now and then. In fact, we still don’t even know what the new handset will be called. While most people currently refer to the phone as the “iPhone 8,” that name has not been confirmed. Other possibilities that have been tossed around include “iPhone X” and “iPhone Edition,” which would align with the high-end Apple Watch Edition.

There is indeed much we still do not know, but the iPhone 8’s design now appears to be finalized. While BGR’s exclusive photos give the world its first look at this sleek new design, we can expect to see more iPhone 8 mockups begin to surface as third-party case makers like Ghostek and Spigen get a jump on building cases for Apple’s new iPhone so they’re ready at launch. As regular readers will recall, Ghostek was the first case maker to reveal Samsung’s Galaxy S8 design when renders of its upcoming cases were leaked earlier this year.

Apple’s iPhone 8 is expected to be unveiled this coming September, though its release may be pushed back to October or November if recent rumors of manufacturing difficulties end up being accurate.

Source: The original version of this article on BGR.com By Zach Epstein

Categorized in Others

Today Apple has launched iOS 10.3.2 for the iPhone, iPad and iPod touch. Apple released five betas of iOS 10.3.2 to developers and the public before rolling out the final version. This update comes a bit over a month since iOS 10.3.1 was released on April 3rd. iOS 10.3.2 is considered a minor point release update containing bug fixes and security improvements for iOS 10.3, which added major features like Find My AirPods, Wi-Fi Calling on iCloud devices with Verizon, a Podcasts app widget, new app animations, an Apple ID Settings menu, weather forecasts in the Maps app, an iCloud storage meter and a complete under-the-hood revamp of the file system.

Between June 5th and June 9th, Apple will be hosting the Worldwide Developers Conference (WWDC) where iOS 11 is expected to be announced. But based on Apple's previous software update schedule, iOS 11 will not be available for download until September 2017 when the new iPhone should be unveiled. iOS 11 is expected to have many new features and enhancements including a new Apple Music user interface with an emphasis on exclusive video programming.

What Is Included In The iOS 10.3.2 Update?

iOS 10.3.2 Software Update Amit Chowdhry
iOS 10.3.2 Software Update

The release notes Apple provided does not contain much information. But the betas of iOS 10.3.2 revealed that third-party VPN apps should now work as expected and some of the SiriKit car commands should be fixed. I will add more details to this article as more information comes up.

The download size of the iOS 10.3.2 update varies based on the device you have. On the iPhone SE, it appears to be between 160-170MB. And it is between 190-200MB on the iPhone 6S Plus and iPhone 7 Plus.

You can install iOS 10.3.2 by connecting your device to iTunes or downloading it by going to the Settings app > General > Software Update. The iOS 10.3.2 update is available for the following devices: iPhone 5 and later, iPad 4th generation and later, iPad mini 2 and later and iPod touch 6th generation and later. The iPhone 5 and iPhone 5c are not eligible for this update because the update software is compatible for just 64-bit devices.

macOS, watchOS and tvOS Updates

Apple also released macOS 10.12.5 for Mac computers, watchOS 3.2.2 for the Apple Watch and tvOS 10.2.1 for the Apple TV today, all of which have minor bug fixes as well. The macOS Sierra Update 10.12.5 fixes issues where the audio may stutter while playing through USB headphones and support was added for the media-free installation of Windows 10 Creator Update using Boot Camp. The previous updates for watchOS and macOS had notable features like Theater Mode (Apple Watch) and Night Shift (Mac).

You can update the Apple Watch on a connected iPhone while the smartwatch is on the charger with over 50% battery remaining. macOS 10.12.5 is available as a download on the Mac App Store. And you can update the Apple TV through the System menu and tapping on the Software Update.

Do you plan to update to iOS 10.3.2 right away? Are there any problems you are having with iOS? Please leave a comment with your thoughts!

Source: This article was published forbes.com By Amit Chowdhry

Categorized in Others

As large tech companies gear up to make a stronger push into machine learning and artificial intelligence, Apple has acquired a company to fill out its own capabilities in the area.

Specifically, Apple has picked up Lattice Data, a company that applies an AI-enabled inference engine to take unstructured, “dark” data and turn it into structured (and more usable) information. We’ve heard from a single source that Apple has paid a price of around $200 million.

The deal was closed a couple of weeks ago, the source said, and about 20 engineers have joined the larger company.

A source first alerted us to this, and we’ve received the standard Apple confirmation. “Apple buys smaller technology companies from time to time and we generally do not discuss our purpose or plans,” an Apple spokesperson told TechCrunch.

Lattice quietly raised at least $20 million funding from GV, Madrona and InQTel before exiting from stealth last year. Lattice was founded in 2015 and has largely remained under the radar, but it has a notable pedigree.

The company was co-founded by Christopher Ré, Michael Cafarella, Raphael Hoffmann andFeng Niu as the commercialization of DeepDive, a system created at Stanford to “extract value from dark data.”

Ré, a professor at Stanford, won a MacArthur Genius Grant for his work on DeepDive and is now chief scientist at Lattice. Cafarella, who started as Lattice’s CEO but is now the CTO, is a professor at the University of Michigan and is known as one of the co-creators of Hadoop. Niu is Lattice’s chief engineering officer. Cafarella and Hoffmann (who has since moved to Google, according to his LinkedIn) also worked on developing DeepDive.

The CEO of Lattice is Andy Jacques, a seasoned enterprise executive who joined last year.

What exactly is dark data? Our connected, digital world is producing data at an accelerated pace: there were 4.4 zettabytes of data in 2013, and that’s projected to grow to 44 zettabytes by 2020, and IBM estimates that 90 percent of the data in existence today was produced in the last two years.

But between 70 and 80 percent of that data is unstructured — that is, “dark” — and therefore largely unusable when it comes to processing and analytics. Lattice uses machine learning to essentially put that data into order and to make it more usable.

Think of it in terms of a jumble of data without labels, categorization or a sense of context — but with a certain latent value that could be unlocked with proper organization.

The applications of the system are manifold: they can be used in international policing and crime solving, such as this work in trying to uncover human trafficking; in medical research; and to help organize and parse paleontological research. It also could be used to help train AI systems by creating more useful data feeds.

It’s unclear who Lattice has been working with, or how Apple intends to use the technology. Our guess is that there is an AI play here: Our source said that Lattice had been “talking to other tech companies about enhancing their AI assistants,” including Amazon’s Alexa and Samsung’s Bixby, and had recently spent time in South Korea.

Source: This article was published techcrunch.com By Ingrid Lunden
Categorized in News & Politics

Everyone’s excited by the new form factor and advanced features the iPhone 8 will bring to the table, but a new research note from Simona Jankowski of Goldman Sachs (obtained by Business Insider) relays that upgrading to Apple’s next-gen iPhone won’t come cheap. Amid conflicting reports regarding the iPhone 8 price point, Jankowski writes that the base level iPhone 8 will cost $1,000. Notably, this jibes with previous rumors we’ve seen regarding Apple’s pricing plans.

The bump up in price might seem jarring at first glance, yet it doesn’t seem unreasonable given the device’s advanced new design, larger display, and slew of new features. Accordingly, the BOM for the iPhone 8 will be significantly higher than any iPhone model released to date. Specifically, the entry-level iPhone 8 with 128GB of storage is said to cost $1,000 while a model with 256GB will cost $1,099. This makes the entry-level iPhone 8 upwards of $130 more expensive than Apple’s top of the line iPhone 7 Plus.

Breaking down the considerable increase in iPhone 8 components, Jankowski’s research note relays the 5.8-inch OLED display alone will add $35 to the asking price.

  • 5.8″OLED screen (adds $35)
  • No bezel, all screen
  • 3D sensing (adds $20)
  • Better, faster NAND/DRAM memory (adds $16 to $29)
  • Capacity starting at 128GB
  • A11 processor
  • No home button
  • Biometric authentication

All in all, the price bump we’ll see with the iPhone 8 doesn’t seem too outrageous. As is typical from Apple, the iPhone 8 will be a premium device geared for consumers willing to pay more to get more. Further, the iPhone 8 price point isn’t that far removed from Apple’s top of the line iPhone 7 Plus, a device that proved to be far more popular with consumers than even Apple anticipated. To this point, Jankowski adds that Apple’s larger-screened iPhone models have become increasingly popular with each successive iPhone release, which is to say that demand for premium iPhone models is growing.

As for the other two devices in Apple’s 2017 iPhone lineup — the iPhone 7s and the iPhone 7s Plus — Jankowski believes that the devices will be priced at $649 and $769, respectively.

All of that said, if the iPhone 8 design features a Touch ID sensor embedded into the display itself, I’m sure that consumers will flock to the device in droves, the $1,000 sticker price notwithstanding. Further, seeing as how the current iPhone design has grown somewhat stale, the prospect of a brand new iPhone model with an edge to edge OLED display will undoubtedly attract current iPhone owners who might not otherwise have even been in the market for an upgrade. Of course, the looming question surrounding Apple’s upcoming iPhone 8 is whether or not Apple can actually release the highly anticipated device by September.

Source: This article was published BGR News By Yoni Heisler

Categorized in Others

Everything you need to know to tweak additional battery life from your Mac, iPhone, or iPad.

If you want to tweak the most battery life you can from your iPhone, iPad or MacBook (Pro) you’ll want to review these tips, some can squeeze a little more time from limited charge, but others you need to use early for best results.

iPhone, iPad, iOS battery life tips

Here are some of the best tips to squeeze extra power from an iOS device (iPhone, iPad, iPod touch).

Up to date

Make sure your iOS is kept up-to-date to ensure your device is utilizing Apple’s latest battery life preserving tweaks.

Battery usage

Get to know your battery. Open Settings>Battery and wait for your Battery Usage data to load. You’ll be able to see which apps use the most power and switch them off.

Reduce Brightness

Open Settings>Display & Brightness and disable Auto-Brightness. You should also reduce the brightness of your device using the slider here (or in Control Center).


You will save some power by setting your device to lock in the shortest available time, which is 30-seconds. You achieve this in Settings>Display & Brightness>Auto-Lock.

Use AirPlane Mode to control connectivity

If you don’t need to use Bluetooth, Cellular, or Wi-Fi, then you should swipe up from the bottom of the display to raise Control Center and then tap the Airplane Mode button to on.  If you need to use Bluetooth or Wi-Fi you can always enable them using their settings in Control Center, as even limiting cellular connection will save a little more power. If you are in a location with poor cellular coverage you’ll save significant power by disabling the cellular radio in your device – this is because it constantly seeks a strong connection, using battery power as it does. You can enable and disable Bluetooth and Wi-Fi manually inside Control Center if you need to keep cellular coverage. Wi-Fi uses less power than cellular, Apple claims.

Switch off AirDrop

You can disable AirDrop manually in Control Center. Just swipe up to get to Control Center, tap the AirDrop item, and set it to ‘Receiving Off’. This saves a good amount of energy as it works by scanning for nearby devices when it is active. That’s also why Apple disables it in Low Power Mode (see below).

Switch it down

You’ll also want to switch down the volume on your device and turn off Vibrate on Ring and Vibrate on Silent to further trim power need. You can also switch off Background App Refresh in Settings>General, though this is done automatically for you in Low Power Mode, which may be better if you’re likely to forget to switch this one again.

Reduce Motion and other stories

Apple’s parallax and other visual effects can be disabled to save a little energy. Once again, Apple’s Low Power Mode will do this, but here’s how to do it yourself:

Settings>General>Accessibility, and switch on Reduce Motion.

You can also try switching off Spotlight settings in General>Spotlight Search where you can define which sites and apps it uses to search.

Notifications control

Do you have apps set to share Notifications that you don’t read or don’t use? You probably do. Open Settings>Notifications to find an extensive list of all the apps capable of sharing notifications through your device. Tap on the ones you aren’t interested in and selecting None to prevent receiving items from that app, or switch off Allow Notifications from that app to disable it completely.

Don’t push that Mail

When you want to maximize battery life you will want to disable Push email, as this requires plenty of power. To do so in Settings>Mail>Contacts &Calendars choose Fetch New Data and turn Push to Off. You can now choose to check for emails at certain intervals, or switch it to Manually for best control (and best power saving). Once again, this is what Low Power Mode does for you.

Silence Siri

Open Settings>Siri and switch it off. You’ll miss it, but doing so may help conserve a little more power.

Location Services

In Settings>Privacy>Location Services toggle these to off. You will no longer be able to use all your apps and services, but you will also stop your device trying to figure out where it is. Alternatively disable location services for those apps you won’t need to use.

Browser control

Every Safari website has its own scripts, ads and ‘other stuff’. These don’t take up too much power, but the combined demand mounts up. If you want to extend battery life it makes sense to close any browser window you don’t need to use. You don’t need to quit Safari (the apps themselves make little difference when conserving power), but it is worth quitting some websites.

Ditch Facebook

I continue to believe you will save significant power by deleting the Facebook and Messenger apps from your device. You can always check the site and your messages using Safari.  

Automatic Downloads

You’ll want to open Settings>iTunes & App Store and switch Automatic Downloads off.

Other things to avoid

It may sound a little obvious, but avoiding media playback, games and camera usage will all help you squeeze a little more use out of your device.

The very best tip: Low Power Mode

The most useful power saving measure you’ll find is only available on iOS devices and is called Low Power Mode.

It works like this: When your battery level falls to 20 percent your smartphone will warn you about it and let you enter the power-saving mode with one tap. When in this mode, display brightness will be reduced, Mail and other apps will not download content in the background, and features like iCloud Sync and AirDrop will be disabled. Device performance and system animations are also optimized.

You can still make calls, access the ‘net and uses messages and email in this mode, but you’ll find your battery life lasts a whole lot longer. You can also enable this mode before your power runs down.

Why Apple hasn’t built a similarly effective tool for Mac users to use to tweak battery life out of their systems eludes me.

Mac battery life tips

At time of writing, Apple’s mobile Macs include the MacBook, MacBook Air and MacBook Pro. Here are some of the ways in which you can get more usable time from your battery. Read this article for effective advice on understanding and maintaining battery condition.

The basic tricks

Always keep your Mac software up-to-date using Software Update. Apple routinely applies enhancements to your system performance, often enabling better battery life when it does.

You should also get to know System Preferences>Energy Saver. This offers several settings that can help reduce power demand:

The ‘turn display off after’ slider helps you save power by reducing the amount of time your display remains active when not in use. To maximize usable time and reduce power demands you should also tick 'Put hard disks to sleep when possible', and 'Slightly dim the display while on battery power'.

Cut demand

You can also reduce power draw by disabling any system features you don’t need to use.

You can dim your screen; turn off Bluetooth; turn off Wi-Fi and Mute sound. You will also save a little more power by disconnecting any peripheral devices. If you are using a Mac with an optical drive, make sure to eject a disk you may have inside.


When you are using the apps you like to use most often and you are connected to power (ie. Not when you are trying to reduce power draw), launch Activity Monitor and take a look at the CPU and Energy readings. You will probably find Safari, Mail, and any imaging or video editing apps have consumed the most power. Another thing you can do is tap on the Battery Power indicator in Menu. When you do you will be shown a list of apps that are using significant quantities of power. You will certainly want to quit any power-hungry apps (if possible) when you want to maximize battery life. You should also quit any app you don’t need to use at the time, and also avoid power-hungry Websites such as most social networks and video sharing sites. Following these steps significantly reduces power draw.

Browser tips

Every website you have open in Safari probably consumes some system resources. This is why you should close any web pages or browser windows you don’t need when trying to tweak battery performance.

Another useful tip: In Safari Preferences>Advanced enable the Stop plug-ins to save power setting.

Activity Monitor

Launch Activity Monitor and select CPU>All Processes. If you find any app, website, or process that is taking c.70 percent of power you’ll want to disable it. To do so, select the item in the list and then tap the X button top left. This quits the app/process. (You’d be surprised how some poorly-built websites also suck power from your Mac, get to know which ones they are and avoid them when you need more battery time).

Invert colors

You may get a little more battery life if you can work with in this mode. The first step is to open System Preferences>Desktop & Screen Saver>Desktop>Solid Colors and choose the white tile. Next you select System Preferences>Accessibility and tick Invert colors. You’ll end up with a low power demand but very black display.

More Accessibility

There are some other settings you may want to change in the Accessibility pane. I find the all-dark Mac hard to work with, so I sometimes tick the ‘Use grayscale’ item to switch to an all gray Mac. You should also reduce power demand by ticking the ‘Reduce Motion’ and ‘Reduce Transparency’ items here.

Turn it off

There are some application settings you can disable to save a little more power:

If you use a Mac with an illuminated keyboard you may want to turn down the brightness or switch this feature off. Open System Preferences>Keyboard and uncheck ‘Adjust keyboard brightness in low light’.

Limit the apps that can check for Notifications in System Preferences>Notifications. (Or switch on Do Not Disturb to disable them completely).

Stop Mail from automatically checking for new messages in Mail Preferences>General, where you should switch Check for New Messages to ‘Manually’.

Some Mac users also disable their Spotlight preferences by dragging their Mac disk across to the Privacy pane in Spotlight System Preferences.

Feature request

Surely Apple can create a single power saving pane that lets Mac users change all these settings from one place? It could call it Low Power Mode…

What have I missed?

Have I missed a power-saving tip you use yourself? Or do you have other ideas to reduce power demand on Apple devices? Let me know through the social media feeds below.

Google+? If you use social media and happen to be a Google+ user, why not join AppleHolic's Kool Aid Corner community and join the conversation as we pursue the spirit of the New Model Apple?

Got a story?Drop me a line via Twitter. I'd like it if you chose to follow me there so I can let you know when fresh items are published here first on Computerworld.

Source: This article was published on computerworld.com

Categorized in How to

There's no denying that in this day and age, most people rely on portable devices, particularly in running a few errands. As such, battery life of a device can be critical for many individuals.

While one can find quite a few high-end devices in the market, including Apple devices, touting impressive battery capacity, many customers, however, still want to maximize the battery life and lifespan of these gadgets, so they are able to do more with them.

Tech Times reported about Apple's Vice President of software engineering Craig Federighi confirming that force quitting apps does not aid in preserving the battery life of iPhones.

When an iPhone user asked Apple boss Tim Cook in an email if quitting the "iOS multitasking apps frequently" is beneficial to prevent a dead battery, Federighi replied with a concise "no and no" response.

Apple itself has devoted a page laying out a few tips to improve the battery life and battery lifespan of iPhone, iPad and other iDevices.

In its post, Apple defines battery life as the amount of time the device runs before the user needs to recharge it. Battery lifespan, in the meantime, pertains to the amount of time the battery lasts until it needs a replacement.

"Maximize both and you'll get the most out of your Apple devices, no matter which ones you own," it says.

Without further ado, here are a few tips from Apple that may significantly enhance your iDevice's battery life. These tips are not as tough as you think.

Update Your iDevice To The Latest Software

Whether you own an iPhone, iPad, Apple Watch, iPod Touch, MacBook Pro or MacBook Air, updating your device to the latest version of OS X, iOS or watchOS will do the trick. The software updates are packed with advanced energy-saving technologies, so always ensure that your device runs the most recent version.

If you own an iPad, iPhone or iPod Touch, for instance, you can update your device into the latest software by heading to Settings > General > Software Update.

Avoid Exposing Your iDevice To High Temperatures

Refrain from exposing your device to temperatures higher than 35 degrees Celsius or 95 degrees Fahrenheit to avoid damaging its battery capacity. Charging the device and storing it at high temperatures can damage it even more.

Remove The Device’s Case When Charging

Make sure to remove the style case of your device when you are charging it as it may generate excess heat. The heat can have an effect on its battery capacity. When you observe that your device gets hot, you have to take it out from its case.


Charge It Around 50 Percent When Storing The Device

If you would like to keep your device for a long time, you must have it half-charged. Once you store the device fully charged long term, this leads to your device having a shorter battery life. In contrast, whenever you store it fully discharged, the battery could result in a deep discharge state. On top of that, you should also keep it in a moisture-free, cool environment that’s lower than 32 degrees Celsius or 90 degrees Fahrenheit.

If, however, you intend to use the device after keeping it for some time, you may need to charge it for 20 minutes with the original adapter prior to using it.

Optimize Your iDevice’s Settings

The following techniques are surefire ways in optimizing the device’s battery life:

1. Adjust the brightness of your screen. You have to enable the auto-brightness of your device or dim its screen.

2. Make use of Wi-Fi rather than a cellular network when accessing data on your iPhone or iPad, since Wi-Fi connection consumes lesser power as opposed to the latter.

For your MacBook Pro or MacBook Air, in the meantime, you have to turn off your Wi-Fi when you are not using it, as it eats up power. It may also help if you quit apps and disconnect peripherals that are not in use. Ejecting an SD card on your laptop can likewise help save your laptop's battery life.

Activate Your Device’s Low Power Mode

The Low Power Mode is a handy feature introduced with iOS 9. When your iPhone, for instance, goes down to 20 percent and 10 percent, it will allow you to enable this feature with only one tap. You can also manually configure it by heading over to Settings > Battery.

Activating the Low Power Mode of the device will significantly lessen its brightness, reduces the system animations and optimizes its performance. This will instantly be switched off when you recharge your phone.

Check Out Your Battery Usage

You are able to analyze your battery usage by going to Settings > Battery.

Moreover, you can further optimize your device’s battery life by carrying out these strategies:

1. Disable the feature allowing apps to refresh in the background by heading to Settings > General > Background App Refresh.

2. Turn off a particular app’s Location Services by going to Settings > Privacy > Location Services.

3. Disable your push notifications on a particular app by going to Settings > Notifications. Hit the app and switch it off.

4. Switching on the Airplane mode can also help big in maximizing the battery life of your device when you are in an area with low or without cell coverage.

Don’t Charge The Device To A Computer That’s Turned Off

If you want to charge your iDevice to a computer via a USB, you need to make certain that the laptop or desktop isn’t turned off or set in a standby or sleep mode. This way, you can prevent the device’s battery from draining.

There you have it: the quick and easy tips to boost the battery life and battery lifespan of your iOS device.

Source: This article was published on techtimes.com By Dave Calpito Tech Times

Categorized in Others

Facebook, with its tech cohorts Apple, Alphabet, Microsoft and Amazon, have huge pools of data about their users, which lend considerable network advantages over smaller players. Credit Noah Berger/Associated Press

There is a growing drumbeat that the five leading tech behemoths have turned into dangerous monopolies that stifle innovation and harm consumers. Apple, Alphabet, Microsoft, Amazon and Facebook — what the tech columnist Farhad Manjoo calls the Frightful Five — have a combined market capitalization of more than $2.7 trillion and are an increasing part of everyday life.

They are each assembling enormous pools of data about their users — which they use not just to sell more targeted advertising, but to improve and personalize their services, increasing their network advantage against smaller players.

But while these firms are increasingly formidable and deserve scrutiny, over all their market power appears less durable than infrastructure-based monopolies of previous generations. As David Evans and Richard Schmalensee note in “Matchmakers,” dominant digital platforms are “likely to be more transient than economists and pundits once thought.”

In most tech markets, multiple players reach viable scale. And consumers often have an incentive to switch between competing services, based on convenience and price.

Not only are these titans vulnerable to regular existential threats (recall Microsoft’s unbreakable hegemony over PC software that didn’t translate to mobile computing), they are also all converging — therefore competing — with one another.

All five of these firms are in a broad race to dominate consumers’ digital lives at home and at work. They all offer a suite of connected services — for instance, some combination of music, video and communication services — which increasingly overlap with one another. They are each expanding their market opportunity, but also straying out of their zones of competitive advantage into areas of increasing rivalry. This convergence in strategy, products and tactics is a powerful inoculation to anticompetitive outcomes.

Many of the recent monopoly arguments rely upon narrowly defining markets to make a rhetorical case, as well as hypothetical consumer harm. Ben Thompson, who writes the tech newsletter Stratechery, for instance, argued recently that Facebook has a monopoly in the “content provider market.”

It is easy to see how commentators get worked up about Facebook, given it controls several large, overlapping networks including WhatsApp and Instagram. But the claim that it has a monopoly over content providers, is risible. Even if Facebook were the singular acquirer of content, that would make it a monopsonist, not a monopolist. This distinction is critical because a monopsonist — who is the only buyer for a given set of suppliers — uses its power to squeeze input prices (like the sole employer in a town, keeping wages low). Whereas a monopolist uses its power to raise consumer prices.

Facebook’s importance as a major traffic source for many content sites is self-evident, but publishers still go directly to consumers and use other significant intermediaries — notably Google, which is owned by Alphabet. The woes of the publishing industry are because of the impact of the internet, not Facebook.

Mr. Thompson unconvincingly asserts that Facebook’s power over publishers produces a “dead weight loss” (where monopoly taxation leads to a waste of resources) and that consumers are afflicted by Facebook’s stifling of innovation. But Facebook users are not suffering under the yoke of oppressive masters. On the contrary, they are benefiting from a period of intense competition.

The same applies when it comes to entertainment. Netflix isn’t one of the big five, but it enjoyed a brief honeymoon as a monopoly after it crushed Blockbuster. But just a few years later, it faces intense competition around the globe. While the Netflix chief executive, Reed Hastings, may say that “sleep” is his company’s major rival, in reality, Amazon and Alphabet — not to mention Hulu, HBO and myriad local players — prevent Netflix from running away with the market.

Commentators often conflate ubiquity, or narrow market dominance, with a broad-based monopoly. Amazon regularly gets tarred with this brush. About 80 million people now take a Prime subscription bundle, according to industry estimates. Weaving together multiple products and services under one compelling offering gives Amazon a formidable advantage to which its rivals are scrambling to react. But even so, Amazon is so far only exhibiting signs of market dominance in the market for books. And even there, as Paul Krugman has noted, it looks more like a monopsonist exerting market power than a monopolist exploiting consumers.

For diapers, dog food, videos, music, cloud-computing services, voice technology and so forth — it faces extreme competition from other tech companies, not to mention traditional retailers. Walmart alone is still four times its size in retail (albeit much smaller online). In video and music, Amazon is an order of magnitude smaller than Netflix and Spotify. And in cloud computing, Amazon faces serious competition from Alphabet and Microsoft and others, which offer similar services, also on a grand scale.

It is blindingly obvious that traditional retailers are suffering. But holding Amazon responsible for the decline in brick-and-mortar retail is like blaming Craigslist for the death of print classifieds. The natural gravitational pull of the internet caused those problems, not one company.

While almost all of the hand-wringing about tech monopolies is overblown. The player that perhaps warrants the closest scrutiny today is Alphabet, and in particular its Google search engine.

Google’s overwhelming dominance of search (it has 90 percent market share in United States search revenue) is particularly critical given search’s centrality to the web’s commercial ecosystem. Google, however, has not been sensitive enough in handling its power — especially with its history of bringing the fight to smaller, narrowly focused rivals, like Yelp in the local reviews market. Its strategy in certain verticals resembles the old survival maxim: First, eat what the monkey eats, then eat the monkey.

There is no denying that the leading tech companies are riding high. The recent signal by the Federal Communications Commission that it intends to ditch net neutrality has fueled concerns that the Frightful Five will further stifle competition from start-ups. While these firms have all been public advocates for net neutrality (they don’t want to be taxed by Comcast or Verizon), they won’t have any trouble affording whatever “tax” the carriers might impose. Instead, the companies at some risk of real disadvantage will be start-ups we haven’t heard of yet.

However, as consumers continue to migrate to mobile, neutrality matters less. Mobile carriers already use “zero rating” (whereby certain services don’t count toward data caps) to advantage their own content (or that of their partners). And unlike in fixed broadband, consumers are afforded some protection by the real choice they have in mobile carriers.

Plainly there is no cause to be Pollyannaish. It’s sensible to be wary of acquisitions and potential overreach. And there may be specific cases that cross the line and should be reined in. Over all though, the kind of competition we see among Apple, Amazon, Alphabet, Facebook and Microsoft tends to sort things out naturally and brutally.

The only surefire winner from this battle is the consumer.

Source : This article was published in nytimes.com By JEREMY G. PHILIPS

Categorized in Social

Remember the good old days when it seemed like every new iOS feature worth knowing about leaked in the months and weeks ahead of WWDC? These days, iOS leaks are few and far in between; apparently Tim Cook made good on his promise to double down on product secrecy, the avalanche of iPhone 8 rumors notwithstanding.

With May already in full swing, Apple’s annual developers conference is now less than a month away and we know remarkably little about what types of features Apple is planning to add with iOS 11. Sure, we’ve seen scattered reports about Apple’s plans to roll out an enhanced version of Siri along with support for multi-user video chats in FaceTime, but more varied details about the next-gen version of iOS have been hard to track down.

Until now.

A few weeks ago, a Reddit user with the handle cyanhat posted a number of interesting rumors about some surprise features Apple has in store for iOS 11. The thread was quickly deleted but a tipster managed to direct us to a screenshot of the retired post. Per usual, iOS rumors should be taken with a grain of salt, but the detailed rumors below are certainly plausible, and some of them even jibe with previous rumblings from the rumor mill.

The most intriguing tidbit claims that Apple with iOS 11 will enable users to make peer-to-peer payments via Apple Pay. Not only will this help transform the iPhone into a true digital wallet, it will also help Apple compete with a number of increasingly popular payment apps such as Venmo and Square Cash. If there’s a cashless revolution afoot, you better believe that Apple wants to be a part of it.

“Apple is completely revamping the Wallet app and adding social functionality,” the rumor reads. “There will be a social feed, just like Venmo. The new Wallet app will also have an iMessage module that allows you to send cash via iMessage.”

The odds of Apple actually implementing this in iOS 11 is arguably quite high. In fact, it’s no secret that Apple has been working on this feature for quite some time. You might even remember that support for peer-to-peer payments was a feature Apple was reportedly hoping to integrate into last year’s iOS 10 release.

The next iOS 11 rumor is rather interesting. It holds that iOS 11 will make FaceTime Audio the “default calling method for iPhone users.” The obvious upside is that FaceTime Audio is incredibly crisp and delivers far superior audio than your standard cell connection. FaceTime Audio was originally introduced with iOS 7 but it still seems to be a feature that most iPhone users are wholly unaware of. The slight downside to incorporating FaceTime Audio as the default calling method is that it eats up your data, albeit not in significant portions. FaceTime Audio users can expect to use a little less than 1MB of data for every minute on the phone, which seems reasonable. Presumably, Apple will allow users to turn the FaceTime Audio default setting off for anyone with more limited data plans.

Another reported iOS 11 feature in the works is a more intelligent low-power battery mode that will be more contextually aware.

Here’s how hit works. If you leave your home wifi network and you have 20% or less, it will turn on low power mode automatically. Since you left your home wifi,  your phone know that you’re not near your charger. This obviously makes the assumption that you don’t have a charger in your car, etc. But it’s pretty smart. This feature is still being debated by the engineers and may actually not ship.

And last but not least, the report claims that Apple with iOS 11 will incorporate support for group video chats via FaceTime, with support for up to 5 concurrent users.

As for other iOS 11 rumors making the rounds, there have been a few rumblings that  Apple this year may finally introduce a Dark Model option. Additionally, iOS 11 is said to include a number of intriguing new augmented reality features that will reportedly only be available on the iPhone 8.

With WWDC right around the corner, we can only imagine that an influx of iOS 11 rumors will begin coming down the pipeline sooner rather than later.

Source: This article was published on bgr.com  by Yoni Heisler

Categorized in Others

Here are five things in technology that happened this past week and how they affect your business. Did you miss them?

1 — Your Mac is no longer immune to malware attacks.

Check Point researchers have discovered an email-phishing campaign in Europe that is specifically targeting Mac users. The trojan is the first of its kind for Apple computers, and “it phishes for credentials by displaying full-screen alerts that claim there’s an urgent OS X update waiting to be installed.” Dok then accesses the victim’s system and grants administrator privileges to the cybercriminals so that they can install malware without being noticed. (Source: Forbes)

Why this is important for your business:

Gone are the days of PC-only virus attacks.  Now malicious hackers are going after Apple devices too, so don’t think you’re safe just because you’re in an Apple environment.

2 — Apple Pay transactions have been growing astronomically.

Apple’s CEO Tim Cook recently announced that the tech giant’s mobile payment service has become more popular with consumers than ever before. In fact, Cook said that Apple Pay transactions in the most recent quarter rose “450% from the same period a year ago.” Apple Pay has expanded to international markets in the past year, including the United Kingdom, Japan, Russia, Australia and Canada, which has helped it to become more accepted and widespread across the world. (Source: Fortune Magazine)

Why this is important for your business:

Apple is fully committed to their payment platform, and it is paying off. If you’re in retail or regularly accept credit cards, you need to make sure you’re also set up to take payments via Apple Pay…or you could potentially lose business.

3 — PayPal has new tools that will make it easier to start an online business.

PayPal has announced a new feature called “Business in a Box” that will provide small businesses with an easy way to access its curated partners, including WooCommerce and Xero, as well as the company’s own working capital. Amit Mathradas, PayPal’s head of small business for North America, said, "There is an ecosystem that we play in, and we should be helping to curate it, to help merchants get set up quickly, to start an online business or to take an offline business and move it online.” (Source: Forbes)

Why this is important for your business:

Apple Pay is certainly not the only game in town. I’m a big fan of PayPal and its deep roots in small business, particularly with merchants. Given these new tools, PayPal may be an even better payment option for your business to use so that you can provide the best payment choices for your customers.

4 — A new startup plans to use science to make work a more positive experience.

Humu hopes to improve people’s jobs by using machine learning and science to “ensure that employees always have good days at work.” The company’s founder has said of the new startup that people should “be constantly learning and growing, and surrounded by people who are doing the same. We all have good days and bad days, but what would work be like if every day were like our best days? Imagine what we could achieve.” (Source: VentureBeat)

Why this is important for your business:

Though still in their infancy, machine learning apps from companies like Humu will soon be widely used to track employee behaviors and will guide you on how to help them be more productive and happy. Keep an eye on this trend.

5 —  Here’s another bank that's merging technology with finance.

Capital One has launched “We Work As One,” a program that connects small businesses with local Capital One cyber-cafés for “a series of opportunities by educating café customers on industry trends, engaging consumers and the community in new ways, and addressing unique obstacles and challenges that small business owners face.” Capital One is a Marks Group client. (Source: Capital One)

Why this is important for your business:

Banks are continuing to use a combination of technology and education to attract new customers. Your business may want to do the same.

Gene Marks owns The Marks Group,  a 10-person technology consulting firm and is also a small business expert, speaker and columnist at other major outlets.

Source : This article was published in forbes.com By Gene Marks

Categorized in Business Research

Now that the LG G6 and Samsung Galaxy S8 are here, Apple fans have gotten a small taste of what’s next from Apple in 2017. Like these new flagship phones from Apple’s rivals, the iPhone 8 is expected to feature a brand new design that includes a dramatically improved screen-to-body ratio. In order to achieve a ratio that’s rumored to be even more impressive than the 83% managed by Samsung’s Galaxy S8 and S8+, Apple obviously had to remove its standard home button from the bottom of the phone’s face. The question, of course, is whether that move will lead to an exciting new feature or an awful design choice.

Apple has been working for years to find a way to embed its Touch ID fingerprint scanner into a phone’s display, as numerous patents have shown us. We all know it’s going to happen. The question is whether or not it’s going to happen in 2017.

There are conflicting reports floating around regarding what might happen to the fingerprint reader on the iPhone 8. Some say Apple will indeed embed the sensor into the bottom of the display, though related manufacturing issues will end up delaying the phone’s release by a month or two. Meanwhile, other reports say the fingerprint reader will be relocated to the back of the phone. As we’ve discussed, that would be a massive step backwards in terms of both design and user experience.

We’re obviously hoping that Apple isn’t forced to relocate the fingerprint scanner to the back of the phone, and now a fresh CAD drawing supposedly based on real iPhone specs from Foxconn has been posted by Twitter user OnLeaks.

In the tweet that included the CAD drawing above, OnLeaks says he cannot confirm whether or not the image is legitimate. It’s obviously reasonably easy to fake, but OnLeaks has offered plenty of accurate leaks in the past. More important than what we do see in the drawings is what we don’t see: a fingerprint scanner designated on the back of the phone. It’s hardly definitive proof that the iPhone 8 will have the embedded scanner we’re hoping for, but every piece of evidence brings a new glimmer of hope.

The latest reports suggest that Apple will unveil the iPhone 8 in September alongside the iPhone 7s and iPhone 7s Plus, even though the phone won’t be released until October or November. Nothing will be confirmed until then, but thanks to an inevitable pick-up in leaks over the next few months, we’ll likely have a very good idea of where the new Touch ID sensor will be placed long before September.

This article was published on bgr.com by Zach Epstein

Categorized in Others

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