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Internet company uses technology to find potentially spurious information then turns to government agencies for verification, its president says

China’s biggest search engine, Baidu, checks out 3 billion claims of fake news every year and works closely with government agencies to tackle an issue it calls a global challenge.

The spread of rumours and false information is a problem faced by companies around the world that requires technology and cooperation with external organisations to fix, President Zhang Yaqin told Bloomberg Television. 

Baidu, one of the country’s three largest internet players, employs technology to spot potentially spurious information before turning to local agencies such as the cyberspace administration to verify items, he said.

Pressure is building on social media services from Google to Twitter to try and curb the proliferation of fake news and targeted ads that critics say have an outsized effect on public discourse and elections.

Facebook’s chief security officer, Alex Stamos, said last week it was very difficult to spot fake news and propaganda using computer programs, a view echoed by former Microsoft chief executive Steve Ballmer.

Companies in China, where freedom of speech is heavily curtailed by censorship programs, have long used a mix of advanced technologies and human cybercops to police the internet and suppress opinions deemed to threaten social harmony.

“Every year we see somewhere around 3 billion claims, requests that we need to verify that might turn out to be fake news,” he said. “We’re using a combination of technology and content authorisation to minimise the fake news.

“We have an obligation to make sure the user gets good content, but it continues to be a challenge for us, for other companies in China, and companies in the US,” he added.

Zhang also said the company was expanding its artificial intelligence labs in America and would likely attempt to acquire more companies there as it prepares to put driverless cars on Chinese streets from 2018.

“We will probably see cars as early as next year,” he said. “In three to five years you will see some of the cars on the street as commercial vehicles.”

Source: This article was published scmp.com

Categorized in News & Politics

Baidu is one of the most popular search engines in China. In fact, the company that has developed this search engine also works on projects of a great magnitude, as an autonomous vehicle similar to the one that Google is developing. In the last few hours Baidu has returned to the news after buying an artificial intelligence startup with a voice assistant that would be very useful to compete with Google Home and Amazon Echo.

As they echo from the source, the economic terms of the agreement have not been disclosed, so we do not know how much Baidu would have had to pay to get the Raven Tech technology, the startup of which we speak. Even so, we do know that this company has a capital of more than 18.12 million dollars from six different investment funds.

Specifically, the company is known for a voice assistant based on artificial intelligence available as an application for mobile devices (whose name is Flow). According to their creators, this is an unprecedented innovation. Baidu has acquired all the intellectual property of the startup, reason why its sixty employees will be part of the equipment of the Chinese giant.

At this point it is clear that this is an important acquisition, especially if we consider the advantages it could provide Baidu in the development of products to compete with the devices of Google and Amazon whose popularity is on the rise for a few months . As always, we will remain attentive to any developments related to the agreement.

Author : Sherry Rowe

Source : http://hitechgazette.com/2017/02/18/baidu-buys-a-voice-assistant-to-compete-with-google-home-and-amazon-echo/

Categorized in Search Engine

Marketers have long considered organic search a lost cause on Baidu due to the abundance of ads, but new laws in China are changing the game. Contributor Hermes Ma discusses the state of Baidu SEO and provides recommendations for marketers looking to break into the market.

Recently, I attended Baidu’s annual search conference for agency partners in Beijing. One of the premier search events in China for SEO professionals, the conference was hosted by engineers from Baidu’s core search and Webmaster Tools teams.

The agenda covered Baidu’s eco-empowerment strategy, its Mobile Instant Page (MIP) project and a wrap-up of the 2016 algorithm updates. The event made it clear to me that 2016 was the year Baidu SEO came into its own. If you aren’t already investing in Baidu SEO, 2017 is your year to start.

The eco-empowerment

The concept of eco-empowerment was introduced by Dai Tan, Baidu’s Chief Architect of Search. With search, Baidu wants every practitioner in the internet ecosystem to have better efficiencies in production, execution and monetization. In order to fulfill eco-empowerment, Baidu needs to provide relevant technology and form a mechanism for the ecosystem, supported by two pillars: page load speed and HTTPS.

Every half-second delay in page loading will cost you 3 percent of user visits. This is why Baidu moved quickly to follow Google’s Accelerated Mobile Pages (AMP) feature with the MIP project (Chinese language). At the same time, security is a critical factor to an engine’s reputation in a market where site hijacks, spams and PII data leaks are rampant. In May 2015, Baidu launched Not Set, which is its own version of Not Provided.

The main accomplishment in the mechanism of Baidu Search is in the release of Spider 3.0 (Chinese language), which was launched in early 2016, dramatically increasing the speed of URL discovery and indexing. As a result, crawl speed has increased by 80 percent, and Baidu is now capable of indexing trillions of web pages in real time. The Divine Domain project planned for mid-2017 promises to further boost indexing speed.

The Baidu Mobile Instant Page (MIP) Project

Mobile Instant Page is a bold name. Even Google’s AMP only claims to be “accelerated.” The results speak for themselves. As reported in the Conference, more than 2,800 sites have implemented MIP, reducing load time by 30 to 80 percent and subsequently increasing landing page clicks from 5 to 30 percent.

The technology and structure of MIP are very similar to Google’s AMP; even the page code is virtually identical. And just as AMP has been a controversial idea in the SEO world since its launch, so is Baidu’s MIP within the Great Firewall of China. Convincing webmasters to adopt this new technology has been a challenge, given the sacrifice of page flexibility in favor of improved loading speed and ranking signals.

Baidu has been fighting its way through obstacles, having learned valuable lessons from AMP’s rollout. A channel has been added in Baidu Webmaster Tools for page submissions. An open-source project is now on GitHub. A tutorial provides quick training for programmers. An integrated development environment (IDE) and an online validator are published. Themes are available for popular content management system (CMS) platforms like WordPress. Most importantly, the “Flashy” icon is now attached to all MIP results on the Baidu mobile search engine results page (SERP).

By December 2016, three months after MIP’s release, Baidu had already indexed more than 900 million MIP pages.

mip-result-baiduAn MIP result entry with the MIP icon on the mobile SERP of Baidu
mip project one-year timelineThe anniversary of the MIP Project

You may see Baidu MIP as a copycat of Google AMP. But there are nuances. First, Baidu MIP is using scripts to maintain compatibility with mobile browsers other than Chrome or Safari in China. In addition, MIP pages put JavaScript before the ending </body> tag, while in AMP, you still put scripts between <head> and </head>. Both MIP and AMP only allow asynchronous scripts, but it doesn’t make a big difference, because neither approach will delay the page rendering.

Baidu’s localization and globalization

Since Google retreated from China in 2006, the only two G-products that remain functional in that market are Google Maps and Google Translate. Mobile internet users are unable to access the AMP in mainland China.

Many people believe that if Google hadn’t been expatriated, Baidu would not have its dominant power in the search market. However, even when Google search was still in China, its market share never exceeded Baidu’s. And Bing, which is still in China, isn’t challenging Baidu at all.

When it comes to other players like QQ and MSN Messenger,  only those engines that are customized for local markets (or work with the government) will have the chance to win the battle against Baidu.

A map of the world showing the real-time activity of Baidu search, on a screen in the lobby of Baidu Building in BeijingA map of the world showing the real-time activity of Baidu search, on a screen in the lobby of Baidu Building in Beijing

Baidu’s ambition is not confined to China. Alliances with partners like Merkle in other regions are helping Baidu to learn about other markets and expand business reach. If you still see Google as a threat to Baidu, you may be wrong. A better term, “frenemy,” may better describe their relationship.

Now, through Google’s DoubleClick for Search, you are able to bid for Baidu pay-per-click (PPC) ads. On the other side, Baidu is actively working with Google on the alignment of AMP-MIP and developing standards for Progressive Web Apps. And finally, Baidu intends to adopt the Schema.org data structure in 2017, having already documented the Schema.org markup support in the MIP specification.

The 2016 algorithm updates

Anti-app-fraud, Ice Bucket, Skynet and Blue-sky are the four main algorithm updates made by Baidu in the second half of 2016, and in almost every month, there was a negative update.

While the “Chinternet” environment is getting more complicated, Baidu is investing a significant amount of effort to protect and improve the ecosystem they have defined:

Code NameTargets of Penalty
Green Radish Link spam, link trade, comment spam, hacked web pages
Pomegranate Low-quality pages with pop-ups and massive ads
Anti-app-fraud (this update doesn’t have a codename) Mobile pages that lure/deceive users of downloading marketplace apps (Google Play isn’t accessible in China)
Ice Bucket For mobile pages only; app-gate for contents, app-links, popup ads interrupting UX, ads of adults/porn/gambling
Skynet Malicious mobile pages with PII leak risks
Blue-sky Directories for sale, content spam

In late 2016, there has been a drop in discussions around indexing in the Chinese webmaster communities. This seems to signal that Baidu can now better identify pages with low quality.

From the other angle, it is evident that Baidu has a clear view that the mobile-first web is transitioning into a mobile-only web. Apart from the core project of MIP, three out of four algorithm updates are aiming for mobile pages.

Closing thoughts and recommendations on Baidu SEO in 2017

Historically, SEO strategies and investments were second-tier priorities for brands in China. Too many paid ads appeared on the SERP, where organic links had limited exposure, leaving little opportunity for SEO. Additionally, leadership had no idea of how long they would be in their roles. They wanted quick success and shortcuts, suggesting paid search is the best way out.

Things are changing. Due to regulations and the release of China’s Internet Ad Law, Baidu cut down the number of sponsored results in the main column of the SERP from “up to 10” to “no more than 5.” With some exceptions where larger ad formats are served, users will see a much cleaner SERP with fewer ads.

Obviously, it is a positive change for SEOs because paid traffic and organic traffic play a zero-sum game. Organic results now have more viewability with fewer sponsored links overhead.

As my colleague, Adam Audette, wrote in Merkle’s Dossier, your SEO effort is critical and will account for 30–50 percent of traffic online. As such, I offer the following recommendations for your 2017 SEO strategy in China.

  1. If you haven’t used Baidu Webmaster Tools (aka Baidu Zhanzhang), you should sign up immediately. It provides the only eligible data source for SEO and a set of exclusive features, such as brand/site name protection and site link management. (Unfortunately, the interface is Chinese language only).
  2. Site speed and security are increasingly important for your pages indexing and ranking. Page optimization and load speed should receive more focus and budget allocation. Implementing HTTPS should be considered.
  3. For media and publishers, an aggressive inventory setup will probably lead to penalties from the engines. Development on native ads inventory could be a cure, following the new internet advertising law of China, published in September 2016.
  4. Brands with rich content or a firm content strategy should focus on their mobile site. A responsive site may not be adequate in 2017. Adopting MIP should be a priority.
  5. Technical SEO has returned. The gap of knowledge and technology between engines in and out of the Great Firewall is shrinking. Technologies used for Google and other global engines will be soon adopted by Baidu and other local engines. An early implementation on the leading-edge technologies like the structured data markup, MIP and Progressive Web Apps (PWA) will emerge in next a couple of years.

Author : Hermes Ma

Source : http://searchengineland.com/2016-coming-age-year-baidu-seo-invest-2017-268540

Categorized in Search Engine

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