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Since Bing's debut in 2009, the search engine's user base has grown to 524 million unique users who conduct about 5 billion searches each month, according to an infographic published by Bing and its parent company, Microsoft.

The Bing Network of search partners has also grown: Bing now powers searches for Yahoo, Windows 10, Siri, Amazon, and others. And nearly one-third of searches conducted on PCs are powered by the Bing Network.

So, what does all that mean for your business?

When marketing, knowing your customers and where they spend their time is the first step. The infographic breaks down Bing users into some key psychographics, including Trendsetters and Tech Junkies.

See more about who's using the Bing Network and what that means for you. Click or tap on the infographic for larger version:

Author : Laura Forer

Source : https://www.marketingprofs.com/chirp/2017/31313/who-searches-on-bing-and-why-theyre-important-for-marketers-infographic

Categorized in Search Engine

Just in time for New Year's resolutions, Bing is rolling out new health-conscious search experiences.

Bing has added new search updates aimed at helping its health-conscious users.

Now, when you search for “workouts” or “exercises,” Bing will deliver carousel-styled search results with images that link to a wide variety of exercise options.

Filters within the carousel make it possible to narrow the search by gender, difficulty, target-area, type of exercise, or type of workout equipment.

bing-exercises-search

Bing has added the same carousel results for yoga and Pilates-specific searches, in addition to including how-to videos at the top of search results for a limited number of yoga poses.
yoga-pose

The Bing App has new updates as well, focused on healthy recipe-related searches. Queries for search terms like “low-fat recipes” and “low-fat stew recipes” will return a carousel of results where users can drill down via a “Nutrients” tab to see calorie counts, carbs, fat content and more for food items.

Users can also find calorie counts by searching “calories in a cup of” and adding a food item to the search term, i.e. “calories in a cup of couscous” will give you the following results:
bing-calorie-count-search

Searches for “foods rich in iron” and “foods rich in calcium” will offer a selection of food options in the same carousel-styled results:
bing-nutrient-specific-search

Bing says food search experiences on its app are now “even richer” — offering quick ways to find recipe preparation times, calorie counts and more for some of the most popular recipe searches.

Author : Amy Gesenhues

Source : http://searchengineland.com/bing-gets-shape-search-updates-exercise-healthy-recipe-related-queries-267129

Categorized in Search Engine

Bing is the last of the top 3 search engines to release its year-end report on top searches of 2016, but it has finally been revealed along with an accompanying promo video.

The video emphasizes “moments” rather than searches, which is also what the data highlights. Yes, Bing has rounded up its top searches, but they are broken down into categories. There’s no overall list of top searches, just a handful of top 10 lists by category.

These are “the trends that will shape our future,” as the company describes them. The categories consist of things like top viral trends, top feel good stores, top tech trends, and more.

Bing’s collection of data on its top searches of 2016 certainly lacks the depth and breadth of the reports offered by either Google or Yahoo. However, it’s the best insight we have so far into what was being searched for on the world’s second largest search engine.

The top searched tech trends are perhaps the most notable of what Bing has to offer in its end of year round-up, because of the profound impact technology has on the digital marketing industry.

Screen Shot 2016-12-19 at 5.06.36 PM

Bing also rounds up the top web creators, most of whom are known for their work on Google-owned YouTube.

Screen Shot 2016-12-19 at 5.06.49 PM

It’s easy to tell Bing is trying to keep a feel-good vibe with its year-end report of top searches. The report is full of slides with light-hearted categories such as: top animated shows, top video games, top celebrities, most anticipated cars, and so on. There’s one slide dedicated to “who we lost”, but other than that the report avoids all mention of any other serious or controversial topics.

Author : Matt Southern

Source : https://www.searchenginejournal.com/bings-top-searches-2016/181748/

Categorized in Search Engine

While Bing ranked multiple topics -- everything from top searched celebrities to tech trends -- it didn't share its most popular search term for the year.

Bing has released its most popular searches for 2016. The site offered multiple “Top Searched” lists, ranking everything from the most searched celebrities and tech trends to the top searched viral moments and web creators.

What Bing didn’t offer was a list of the most searched terms overall — so, while we know what the most searched animated TV show on Bing was in 2016 (“The Simpsons”), no data was given on the site’s most popular search term.

Here are a few of the lists Bing shared.

For the most searched celebrities on Bing, Lady Gaga ranked No. 1, followed by former teen couple Justin Bieber and Selena Gomez.

Bing’s Top Searched Celebrities in 2016

  1. Lady Gaga
  2. Justin Bieber
  3. Selena Gomez
  4. Katy Perry
  5. Serena Williams
  6. Taylor Swift
  7. Kim Kardashian
  8. Amy Schumer
  9. Beyoncé
  10. Rihanna

iPhone 7 was the most searched tech trend on Bing in 2016. Tesla made it into the list of most searched tech trends twice — ranking No. 2 and No. 10. Snapchat’s Spectacles also made it into the top 10.

Bing’s Top Searched Tech Trends in 2016:

  1. iPhone 7
  2. Self-Driving Teslas
  3. Nod to Shop
  4. 4-inch iPhone
  5. SoundCloud
  6. Autopilot
  7. ‘Textalyzer’
  8. HaloLens
  9. Snapchat Spectacles
  10. Affordable Tesla

“Ryder Cup Heckler” was the most searched viral moment on Bing, a list that also included “Harambe the gorilla” and “Pokèmon Go.”

Bing’s Top Searched Viral Moments in 2016

  1. Ryder Cup heckler
  2. Villanova’s piccolo girl
  3. Powerball
  4. Aston Martin winner
  5. Who’s the mom?
  6. Evgenia Medvedeva
  7. Harambe the gorilla
  8. #DaysoftheWeek
  9. Cats of the Internet
  10. Pokèmon Go

Bing ranked the top searched web creators as well (a list made up of YouTube’s top personalities), with video gamers DanTDM and Jacksepticeye at the top of the list, followed by Dude Perfect.

Bing’s Top Searched Web Creators in 2016

  1. DanTDM
  2. Jacksepticeye
  3. Dude Perfect
  4. Markiplier
  5. KSI
  6. Fernanfloo
  7. Superwoman
  8. Ryan Higa
  9. Thomas Sanders
  10. Lele Pons

In addition to celebrities, tech trends, viral moments and web creators, Bing also ranked the:

  • Top Searched Strange but True Stories
  • Top Searched Video Games
  • Top Anticipated Cars of 2017
  • Top Searched Olympians
  • Who We Lost
  • Top Searched Animated TV Shows
  • Top Feel Good Stories
  • Top Anticipated Movies of 2017

You can find Bing’s full list of top searches for the year at: Bing — Discover 2016’s most searched stories.

Author : 

Source : http://searchengineland.com/bings-top-searches-2016-lady-gaga-iphone-7-video-gamer-dantdm-take-top-spots-265379

Categorized in Search Engine

The next time you search for a business on the desktop version of Bing you may see some new social media integration in the right hand knowledge panel.

Jennifer Slegg has spotted Facebook posts appearing in knowledge panels of certain brands and businesses. They are presented in a card-style format which shows the two most recent posts from the business’s Facebook page.

Here’s an example of what it looks like:

Screen Shot 2016-12-12 at 4.01.25 PM

Facebook posts in Bing knowledge panels are not currently being shown for all brands and businesses, which could indicate this is just a test the company is trying out for a while.

It’s also worth noting that if you search for the name of a brand or business that has a physical store in your area, you will be presented with a local knowledge panel rather than the type of knowledge panel shown above. I could not find any examples of local knowledge panels displaying Facebook posts.

This is a small but newsworthy addition to Bing search, which gives it a slight edge over Google on desktop. Google is capable of displaying real-time tweets in search results, but one could argue being able to display Facebook posts is more meaningful due to the fact it has more daily active users than Twitter.

Auhtor : Matt Southern

Source : https://www.searchenginejournal.com/bing-begins-including-facebook-posts-business-knowledge-panels/180983/

Categorized in Online Research

The humble Google, Bing search boxes will disappear by 2027, according to a team of Microsoft researchers. The research team, comprising of all women were asked about technological advances they expect to see in 2017 and 2027. Along with predicting the disappearance of the traditional search box, the team also predicted that farmers will start using AI for predicting crop yields.

 
 

Susan Dumais, one of the researchers, believes that deep learning will continue to help with improved search results in the coming years. She is also of the opinion that the search box will be no longer required by the time 2027 arrives. According to her it will be replaced by something more "ubiquitous, embedded, and contextually sensitive".  She elaborated further on her prediction, "We are already seeing the increased use of voice search with the help of vocal commands, both in cases of home computers and smart-phones. This trend will only increase in the coming years and there will come a time when we will be able to search using images, videos and sound." 

 
 
 
 

It is worth noting here that such a prediction from Microsoft isn't surprising. The company has been losing the search engine battle to Google for decades now. One of the reasons Microsoft used an all-women team of researchers is because there are always complaints about "lack of women in tech fields".  All of the other predictions can be checked out here.

 

Coming to the prediction of farmers using AI for growing crops, Asta Rosway, principal research designer, said that farmers will not only use it for growing crops, but also for tracking "disaster, drought and climate change". Another researcher of the team, Xiaoyan Sun is of the opinion that deep learning and imaging devices will improve so much that "artificial eyes" could be created from them.

 

 

Source : http://www.scienceworldreport.com/

Auhtor : Romi D

Categorized in Online Research

Microsoft's search offering Bing is ramping up its presence in Australia, with the past nine months seeing the business double its local headcount as its market share grew from 10.8% to 14.1%.

Often seen as being in the shadow of Google and despite admitting it's the underdog, Bing is well and truly investing in this market with the company also announcing the launch of its partnership network. The new venture aims to forge stronger relationships with local agencies and advertisers.

Despite going all in locally, Bing and Microsoft are acutely aware of its number two to Google's number one, however general manager for Bing ads marketing, Steve Sirich, explained that knowing the time spent with Bing is important makes the brand strive to better its offering.

“It's not an easy job for us, that's why we approach it with a certain amount of humility. We know we're the underdog, we know that when you think about the time spent with Bing it's precious because we're not the default experience.”

“We recognise that Google enjoys that today, but we do feel we have a unique audience, we have a unique set of clicks. If you're a small business or an enterprise customer there's still value in reaching that audience.

“We have to respect that we're asking for a share of time from advertisers and agencies and we have to be very respectful that we're creating as much as we can in the way of innovation, the time we get is precious and it has to be productive for marketers,” he added.

With the launch of the partner network Bing is hoping to focus on creating experiences with and for brands. Sirich says that brands locally are keen to get started with the technology business, adding that they're excited to get greater access to the “power of Microsoft”. He also says advertisers are welcoming the competition to the likes of Google.

“What we hear from customers is that they really want to see healthy competition. [They want to see] there’s opportunities to differentiate and that's a function of having more than one player that is dominant in an area of business.

“A message we always leave our customers with is Bing is bigger than you know – Google doesn’t even talk about share, they don't have to – but we have to talk about it because we have to put a perspective behind our growth.”

Australian head of strategic sales for Bing Ads, Deb O’Sullivan, explained the recent growth in the search offering can be linked to the launch of Microsoft Windows 10, but also as Bing is now incorporated across the whole Microsoft ecosystem.

“We find now it's not just growth through Windows 10. That’s what started the growth, but now that Bing is incorporated through the entire Microsoft ecosystem all of the sections are driving searches to Bing.

“From a marketer and advertiser perspective, they love the fact that Bing offers them a legitimate alternative – and that's what I’m really passionate about,” O’Sullivan explained.

Source : http://www.adnews.com.au/

Auhtor : Sarah Homewood

Categorized in Search Engine

RepUPress.com has launched a new Social Media Search Engine that will help individuals navigate the vast realm of social networks more easily, help businesses better measure their marketing efforts and help students accomplish more effective and efficient research.

(OPENPRESS) RepUPress.com, an Indianapolis based tech company, has launched a new Social Media Search Engine in cooperation with search giant Google (http://www.repupress.com/social-search). The free search engine allows visitors to quickly access results from all major social media networks in an aggregated view, as well as, search each individual network by simply clicking a tab at the top of the results. The results can also be further customized by either popularity (relevance) or by date.

When asked about the benefit to users, Founder Rob Gelhausen had this to say, “We believe the application for a dedicated Social Media Search Engine is abundant. Individuals can more easily find what they are looking for within and across their favorite networks, companies can gauge their marketing impact, and students can do more effective, as well as efficient research. These are just a few of the current benefits and uses.”

According to a report published by the Pew Research Center 52% of adults have at least 2 social media accounts across various networks. That means as many as 1.26 million US citizens over the age of 18 visit multiple social media networks to search and post content. The idea of a way to search from a single source is an intriguing and time saving proposition.

The Social Media Search Engine was built on top of and with the cooperation of Google’s Web Index. With the recent deal between Twitter and Google to allow access and indexing of all 200 billion plus Tweets being generated every year, the incredible categorization of the vast amount of Facebook content, the fact that YouTube is owned by Google, as well as, many additional strategic reasons, Founder Rob Gelhausen said “It was a no brainer using Google’s index to power our search.”

Rep U Press is a digital media company that offers an array of solutions which include SaaS Applications, Marketing Services and even eLearning Video Tutorials Courses. Their latest endeavor is sure to make waves. The web search industry is dominated by three major players who are Google, Yahoo and Bing. Google currently controls approximately 65% of the search share in the US with Bing and Yahoo combing for approximately 24%. All other search engines make up the remaining 11%.

Harking back to the days of Mark Cuban selling Broadcast.com to Yahoo for 5.7 Billion Dollars leaving the door open for Google to crush them in search, it seems as though Yahoo has always been one step behind in the race for online user search acquisition. It is amazing that there has not already been some sort of play like this by either of thetwo  two second tier search options. Will the Rep U Press solution take even more of the market share? Well, that remains to be seen.

Author:  Anna Chmielewska

Source:  http://military-technologies.net/

Categorized in Search Engine

Bing Search has been bringing in innovative features lately and the latest one is the save search option. While it is indeed helpful to have the world at your tips with the Internet the ability to save/bookmark videos and other stuff for future usage is something that will go a long way in helping users.

Bing has done exactly that with its ‘My Saves’ search feature that will allow you to store video, images and shopping searches that you found on Bing and later let you view the same on a PC or Mobile device provided that you are logged on to the same account.

Bing My Save feature

Microsoft demoed the feature by taking the instance of a typical search that one would make on Thanksgiving holiday, ‘best ways to cook a turkey’ and while this turns up a ton of videos that you see.

By using My Saves searching feature you can actually hover on the video result and click ‘Save.’ The feature records your exact location and preference in the search and lets you head over to the same without the need to navigate further. All the items are archived in the ‘My Saves’ which is somewhat similar to the My Documents folder in Windows.

The same feature is extrapolated for image search if you like a certain image while searching for your exotic holiday destination, simply hover on it and save. Then you can go to the image source and also check the other details of the article. This is pretty as compared to opening up an image in a new tab or even Bookmarking the entire website.

The shopping results are yet another innovative feature that is mention worthy. So here is what Bing does, the search page displays a ‘See shopping results’ page and clicking on this will filter your results to the images of the products across the search and also lets you save the same. Once your decision is made feel free to delete the saved items.

Bing is coming up with new features regularly and hopefully, this new My Search feature will help the search engine combat with the likes of Google web search engine.

Author:  MahitHuilgol@TWC

Source:  http://news.thewindowsclub.com

Categorized in Search Engine

At an event in Redmond, Microsoft shared its vision of the future in which Bing is at the heart of day-to-day experiences without users even realizing it.

In a day of high-level presentations that included Microsoft’s global branding initiatives, HoloLens and the future of an algorithm-driven economy, Bing Ads executives conveyed the strengthening embrace of Bing across Microsoft. No longer a sideline money loser, Bing is now a revenue-positive, rich data source for the company. Bing has been bundled into flagship Microsoft products like Office and Xbox and is being positioned at the forefront of the machine learning and artificial intelligence developments Microsoft is betting on.

At the fourth annual Bing Ads Next event in Redmond on Thursday, Rik van der Kooi, corporate vice president of the Microsoft Advertising Business Group, built on his declaration last year that Microsoft was “all in on search.” Calling Bing an “intelligence fabric” that is now woven into Windows 10, Xbox, Cortana and other products, van der Kooi said “Bing is going to be pervasive.” Beyond the Microsoft ecosystem, Bing is also the search engine for Apple’s Siri and Amazon assistant devices, and more partnerships are expected to come. There will be integrations with LinkedIn after the acquisition deal by Microsoft closes next year.

The future of search

“When we think about the future, search is going to change pretty dramatically,” said van der Kooi, adding, “We are going to collectively define with our customers what the new business models are when people talk to their devices and we go beyond 10 blue links on a page.”

Gurpeet Singh Pall, partner director of program management for Bing and Cortana, said, “The future of Bing is going beyond the search box to a personal, pervasive and predictive experience in which it might not be obvious users are even interacting with the search engine. Consider product search on the Hololens in which users test couches from a product catalog looks in their living rooms, for example.”

Current initiatives

While most of the corporate presentations focused on the somewhat-near-future rather than present-day feature development for Bing Ads, the company did touch on a few current initiatives:

Dynamic native ads pilot: Bing Ads introduced native ads on MSN.com inventory over a year ago. A pilot for dynamic native ads is now running with a small set of advertisers and publishers. The aim is to build what the company is calling an Intent Network to differentiate it from standard display networks — and more specifically, the expansive Google Display Network. Bing’s focus is on developing a curated network of sites around key commercial verticals such as automotive and financial services. The company is planning to make more announcements about the intent network in the beginning of next year. Ads are matched using a variety of dynamic signals from publishers and advertisers and Microsoft data that users opt in to share.”

Growing mobile share: According to comScore data, the Bing Network has grown  to 31.9 percent of US search share on desktop. On mobile, however, Bing’s share is minuscule. Bing Ads executives acknowledge they can’t grow mobile share on the backs of Microsoft’s first-party platforms alone. “We think of it first in terms of partnerships like Apple and think about Bing in those kinds of partnerships for mobile supply opportunities,” said Steve Sirich, general manager, marketing for search advertising. “We will continue to build experiences like the Cortana apps and Bing apps, but the first priority is on building the third-party supply chain and partnerships.”

Machine Learning & AI Will Underlie Everything

From a vision-of-the-future perspective, Microsoft shared updates on several products that are further away in terms of having direct practical applications for advertisers:

Decision Service: Microsoft introduced its testing and optimization product called Decision Service to the audience. Currently, it is only being deployed with a small set of customers in Azure, but Decision Service has use cases for content optimization, ad optimization, product recommendation optimization, pricing optimization and so on. From an ads standpoint, Decision Service could be layered on top of an ad server or eventually integrate directly with Bing Ads.

Cortana & Conversation As a Platform (CAP): This is where Microsoft sees the new opportunity for developers, where bots are the monetization drivers for developers, not apps. “You can interact more naturally and search without searching” because bots surface information to you in a predictive manner, said Singh Pall. Cortana, Microsoft’s digital assistant, is on Skype, Office, Outlook and Windows 10 and is powered by Bing. Microsoft says Cortana now has 133 million monthly users. The Cortana SDK is being released soon, and the developer focus will be on improving personal productivity. Singh Pall spoke of Bing and Cortana integrations with third-party APIs, noting 2,000 developers have signed up to use Microsoft’s augmented services.

“What we are aiming for with Cortana is native skills that will continue to grow, but the third parties are going to be integrating skills into it,” said Singh Pall. “When it comes to work productivity, Microsoft has the context that a lot of others don’t have. We will bring more into the fold to enhance that and grow the life aspect of it.”

HoloLens: Margeau Veenstra, who oversees HoloLens commercial strategy and Windows experiences at Microsoft, said that consumer applications for the augmented reality device are not far off. “It will rapidly become the expected way to engage with content and become part of our everyday device experience,” she expects. For example, Microsoft is working with Houzz to help users see how furniture options can look in their homes.

A new vision for digital success

In this new framework in which bots replace apps, machine learning powers our engagement with technology (and that includes ad management and optimization) and artificial intelligence fulfills its promise to increase productivity, the days when businesses base their digital presence on a website are numbered. The question now, says Microsoft, is: How do you take what you’ve already invested in — apps, websites — and shift? Businesses need to meet customers anywhere and cannot expect users to leave wherever they are to go to your website.

“Going forward, it is going to be about whether you are helping me be more productive. Consumers don’t mind paying when there is convenience included in the process,” said Singh Pall in discussing the new paradigm of customer engagement.

bing-ads-next-customer-engagement-changing

Gurpreet Singh Pall discusses changing methods of customer engagement.

This vision is reflected in Bing’s own plans. When asked about  driving mobile share and engagement, David Pann, general manager for search advertising, explained in an interview on Thursday, “Our strategy is we have to be everywhere and have a multi-pronged approach instead of just a singular focus of getting the default on devices. We also realize mobile experiences are going to dramatically evolve over the next three to five years to the extent that consumer intent won’t be typed in — it may be location-based, it may be understanding what’s on your schedule. The notion of search could move to a more passive approach. We don’t know, so our strategy is we have to try it all … We believe that this multi-pronged approach will be a way to aggregate sufficient mobile supply that is interesting and will provide great sticky experiences for consumers and great experiences for advertisers.”

Given Microsoft’s “be everywhere and reward productivity first” viewpoint and the rise of machine learning and artificial intelligence, one can begin to envision a significantly more complex ad auction that can ingest and react to a wide ranging and ever-changing set of signals. This is the future in which humans efforts at optimization can’t possibly keep up. Microsoft wants to make sure we don’t have to. Bing Ads itself was conspicuously missing from most of these discussions, however. The platform has come a long way, but it still has challenges that keep more advertisers from adopting it and current advertisers from spending more with it. This vision seems to demand more than block-and-tackle improvements — instead, a wholesale rebuilding of the Bing Ads platform that puts it on the leading edge of this new near-future.

Source :  searchengineland.com

Categorized in Search Engine
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