When it comes to making the most out of your SEO budget, quality matters. You want to provide the best possible experience to customers when they’re on your site by giving them quality content and striking visuals, but how can you make it work without breaking the bank?

Here are cost-effective ways to create custom content and stay ahead of content marketing trends in 2017.

Creating Custom Content on a Budget

At Pubcon 2016 in Las Vegas, SEJ Executive Editor Kelsey Jones sat down with Erin Robbins, President of Ginzametrics, to talk about ways on how to create custom content when you’re on a budget.

Here Are Some Key Takeaways from Her Interview:

  • Everyone should be budget-conscious when it comes to creating content. Find out what kind of content you need to create and where it needs to go. Research where your audience is and what they’re looking at, then create content that matches the format of where your audience is — whether it’s video, podcast, blog posts, and more. The research will tell you where to focus your resource.
  • Use keyword discovery to find out what topics and trends your audience is paying attention to. Use competitor discovery to see who’s new in the space and talking about certain things in your area. Then do a mix and match of keyword and competitor discovery to check what specific overlap in keywords and content they may have.
  • Another strategy is to create a central piece of content and build other pieces around that. For example, Erin does a weekly live video series which is turned into a podcast, blog post, SlideShare, and even an e-book. It may also turn into a case study or white paper when she has thought leaders or experts come on as guests.
  • Take advantage of user-generated content. Aggregating information from conferences and webinars can be helpful because it’s interesting to compare how people’s views have changed over time. Webinars are also a great way to get content ideas from people asking questions.

Upcoming Trends for Visual and Regular Content in 2017

In this interview at Pubcon 2016 in Las Vegas, Matt Siltala, President and Founder of Avalaunch Media, shares his insights on the upcoming trends for visual and regular content in 2017. You can listen to the podcast version of his interview at the top or bottom of this article.

Here Are Some Key Takeaways from the Interview:

  • 360-degree photos and videos give a fun twist to content. They may be used next for infographics. 360 videos are especially useful for the real-estate market in showcasing houses and showing where these houses are, and also for cruise lines to show what you can expect on your next vacation. 360 videos give you the perspective of being part of the experience.
  • We will also see more of virtual reality in games, websites, videos, and other experiences.
  • As wearable devices become more popular, we should think about the kind of content we’ll be serving up there. We should be conscious of the size of content and the audience that consumes this content. We should also think of the best ways to serve content on wearable devices.
  • Live streaming is another upcoming trend. You can show specific events to your audience. You can also share promo codes and giveaways targeted to your live audience. Live streaming is a way to get people to view your content and can cater to their fear of missing out.

Author:  Rina Caballar

Source:  https://www.searchenginejournal.com

Categorized in Future Trends

Content creation is one of the most vital aspects of digital marketing – posting content that will inform, interest and amuse your online audience so that you’re one of the first places they turn to when they go online. This means creating content of a consistently good quality on a continual basis. That's a pretty tall order, even for the most imaginative of digital marketers. The biggest challenge faced by B2B content marketers is producing enough content, closely followed by producing the type of content that engages the target audience.

I listed 25 content creation ideas that business bloggers can use when they run out of ideas for attention-grabbing new content. But besides ideas you need more to create content better.

Most professionals use a toolkit of some type or another and that’s just as true for content creators. Today we’re looking at some of the most useful content creation tools that you could add to your content creation toolkit, including some tools that will help you to post some great visual content – we all know that images, GIFs and videos pack a powerful punch when it comes to getting the marketing message across.

The Content Tools

1. ContentIdeator

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Great content begins with a great headline and if you head over to ContentIdeator they have a nifty little tool you can use which not only generates great headlines, but these headlines actually provide you with ideas on what to actually write the content about. It couldn’t be simpler – you just type in a keyword, hit the Enter button and you’re immediately presented with a varied list of titles, some of which may cover aspects of the subject that you wouldn’t have dreamed of writing about!

Freemium: free titles, $29/month if you want to see the stats.

2. Evernote

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Has a free version that will sync across your devices (2 max, in the free plan), mobile and desktop, to help you organise yourself when writing. Whether you’re using it for to-do lists, to keep your research notes or even to write whole chunks of articles, Evernote keep all your data constantly up to date and available to you.

Freemium: upgrade plans give larger uploads, larger note attachments.

3. Grammarly and Correctica

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are both free tools that you can used to check for grammatical errors in your content. There is so much badly written content online nowadays and many customers are reluctant to buy from an online retailer whose content and descriptions are poorly written – after all, if they can’t be bothered to check their content for errors, how reliable are their products or services going to be?

Freemium.

4. Copyscape

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A plagiarism checker web app that’s surprisingly cheap to use – each search costs just $0.05 and credits can be purchased by credit card of PayPal. Not only does Copyscape check that your content is original, you can also use it to see if your content is being ‘lifted’ and used elsewhere.

You can use the Copyscape comparison tool to check what percentage of your content appears elsewhere online and use it to make an informed decision on whether or not to publish. This is a particularly handy feature for those who write content with plenty of jargon or technical terms or content featuring quotes and interviews.

Copyscape is essential if you outsource your content creation activities or feature guest blog posts.

5. Hemingway App

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An editing tool that can be used to assess your writing and find ways of making it simpler and more succinct. Just paste your content into this free to use web app and it will let you know how readable it is and deliver suggestions that can be used to improve the content.

Freemium: web app is free, desktop app is paid.

6. Giphy Chrome

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A Chrome extension that will help you find the perfect animated GIFs for social media posts. Once you’ve added it to your Chrome browser, you just open it, choose a GIF and then drag and drop it. The tool works in Gmail, Twitter, Facebook and other social media platforms and it’s a great way to quickly add some visuals that will pep up your posts.

7. BuzzSumo Extension

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All the power of BuzzSumo but portable; browse the web, hit the button, and you get to see that page's stats right away. Excellent way to research content opportunities.

...and more

The tools I’ve listed are just some of the many resources available to content creators. There are many others!

Hubspot provides a library of free and royalty-free stock photos. PlaceIt can be used to create images or your product in a real world environment. You can use Infogram to create infographics, charts and data visualisation or you can use Canva to create fabulous visual content quickly and easily with pre-made templates to which you add your own images.

The main thing to remember is that these are all tools that you can use to create high quality, readable and informative content that’s relevant to your target audience – however, it’s still up to you to find a way of combining and using these tools to make your job simpler and more enjoyable.

Source : searchenginepeople.com

Categorized in Market Research

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