As always, when Google releases a new update to its search algorithm, it’s an exciting (and potentially scary) time for SEO. Google’s latest update, BERT, represents the biggest alteration to its search algorithm in the last five years.

So, what does BERT do?

Google says the BERT update means its search algorithm will have an easier time comprehending conversational nuances in a user’s query.

The best example of this is statements where prepositional words such as ‘to’ and ‘for’ inform the intent of the query.

BERT stands for Bidirectional Encoder Representations from Transformers, which is a language processing technique based on neural networking principles.

Google estimates the update will impact about 10% of United States-based queries and has revealed BERT can already be seen in action on featured snippets around the world.

How does Google BERT affect on-page SEO?

SEO practitioners can breathe a collective sigh of relief, because the Google BERT update is not designed to penalise websites, rather, only improve the way the search engine understands and interprets search queries.

However, because the search algorithm is better at understanding nuances in language, it means websites with higher-quality written content are going to be more discoverable.

Websites that have a lot of detailed ‘how-to’ guides and other in-depth content designed to benefit users are going to get the most from Google BERT. This means businesses who aren’t implementing a thorough content strategy are likely to fall behind the curve.

Basically, the BERT update follows Google’s long-running trend of trying to improve the ability of its search algorithm to accurately serve conversational search queries.

The ultimate result of this trend is users being able to perform detailed search queries with the Google voice assistant as if they were speaking to a real person.

Previous algorithm updates

While BERT may be the first major change to Google search in five years, it’s not the biggest shakeup in their history.

The prior Google PANDA and Google PENGUIN updates were both significant and caused a large number of websites to become penalised due to the use of SEO strategies that were considered ‘spammy’ or unfriendly to users.

PANDA

Google PANDA was developed in response to user complaints about ‘content farms’.

Basically, Google’s algorithm was rewarding quantity over quality, meaning there was a business incentive for websites to pump out lots of cheaply acquired content for the purposes of serving ads next to or even within them.

The PANDA update most noticeably affected link building or ‘article marketing’ strategies where low-quality content was published to content farms with a link to a business’ website attached to a keyword repeated throughout the article.

It meant that there was a significant push towards more ethical content marketing strategies, such as guest posting.

PENGUIN

Google PENGUIN is commonly seen as a follow up to the work started by PANDA, targeting spammy link-building practices and ‘black-hat’ SEO techniques.

This update was focused primarily on the way the algorithm evaluates the authority of links as well as the sincerity of their implementation in website content. Spammy or manipulative links now carried less weight. 

However, this meant that if another website posted a link to yours in a spammy or manipulative way, it would negatively affect your search rankings.

This meant that webmasters and SEO-focused businesses needed to make use of the disavow tool to inform Google what inbound links they approve of and which they don’t.

[Source: This article was published in smartcompany.com.au By LUCAS BIKOWSKI - Uploaded by the Association Member: Bridget Miller]

Categorized in Search Engine

On a Google Webmaster Hangout someone asked about the role of H1s on a web page. John Mueller responded that heading tags were good for several reasons but they’re not a critical element.

SEO and H1 Headings

One of the top rules for Search Engine Optimization has long been adding keywords to your H1 heading at the top of the page in order to signal what a page is about and rank well.

It used to be the case, in the early 2000’s. that adding the target keyword phrase in the H1 was mandatory. In the early 2000’s, if the keywords were not in the H1 heading then your site might not be so competitive.

However, Google’s ability to understand the nuances of what a page is about have come a long way since the early 2000’s.

As a consequence, it is important to listen to what Google’s John Mueller says about H1 headings.

Can Multiple H1s be Used?

The context of the question is whether a publisher is restricted to using one H1 or can multiple H1 heading tags be used.

This is the question:

“Is it mandatory to just have one H1 tag on a web page or can it be used multiple times?”

Google’s John Mueller answered that you can use as many H1s as you want. He also said you can omit using the H1 heading tag, too.

John Mueller’s answer about H1 heading tags:

“You can use H1 tags as often as you want on a page. There’s no limit, neither upper or lower bound.”

Then later on, at the end of his answer, he reaffirmed that publishers are free to choose how they want to use the H1 heading tag:

“Your site is going to rank perfectly fine with no H1 tags or with five H1 tags.”

H1 Headings Useful for Communicating Page Structure

John Mueller confirmed that H1 headings are good for outlining the page structure.

What he means is that the heading elements can work together to create a top level outline of what your page is about. That’s a macro overview of what the web page is about.

In my opinion, a properly deployed heading strategy can be useful for communicating what a page is about.

The W3c, the official body that administers HTML guidelines, offers an HTML validator that shows you the “outline” of a web page.

When validating a web page, select the “Show Outline” button. It’s a great way to see a page just by the outline that your heading elements create.

show outline
Choosing the “Show Outline” option in the W3C HTML Validator will show you the overview of what your page looks like as communicated by your heading elements. It’s a great way to get a high level snapshot view of your page structure.

Here are Mueller’s comments about the H1 heading element:

“H1 elements are a great way to give more structure to a page so that users and search engines can understand which parts of a page are kind of under different headings.

So I would use them in the proper way on a page. And especially with HTML5 having multiple H1 elements on a page is completely normal and kind of expected.”

H1 Headings and SEO

John Mueller went on to reaffirm that the lack of a headings or using many H1s was not something to worry about. This is likely due to Google doesn’t need or require H1 headings to rank a web page.

This should be obvious to anyone who works in digital marketing. Google’s search results are full of web pages that do not feature H1 headings or that use them for styling purposes (a misuse of the heading tag!).

There are correlation studies that say that XX percentage of top ranked sites use headings. But those studies ignore that modern web pages, particularly those that use WordPress templates, routinely use Headings for styling navigational elements, which will skew those correlation studies.

Work smarter and boost your PPC performance.
Manage and optimise your online advertising with an award-winning platform. Eclipse your competition, automate your workload, and win with Adzooma.

Here’s what Mueller observed:

“So it’s not something you need to worry about.

Some SEO tools flag this as an issue and say like Oh you don’t have any H1 tag or you have two H1 tags… from our point of view that’s not a critical issue.”

H1 Headings Useful for Usability

Mueller’s on a roll in this answer when he begins talking about heading tags in the context of usability.

I have found that, particularly for mobile, heading tags help make a web page easier to read. Properly planned headings help communicate what a web page is about to a user and visually helps break up a daunting page of text, making it easier to read.

Here’s what Mueller said:

“From a usability point of view maybe it makes sense to improve that. So it’s not that I would completely ignore those suggestions but I wouldn’t see it as a critical issue.”

Takeaways about Heading Tags

  1.  Use as many H1 heading elements as you like
  2. They are useful for communicating page structure to users and Google
  3. Heading elements are useful for usability

Updated: About Mueller’s Response

I read some feedback on Facebook that was critical of Mueller’s response. Some felt that he should have addressed more than just H1.

I believe that Mueller’s response should be seen in the context of the question that was asked. He was asked a narrow question about the H1 element and he answered it.

Technically, Mueller’s answer is correct. He answered the question that was put to him.  So I think  John should be given the benefit of that consideration.

However, I understand why some may say he should have addressed the underlying reason for the question. The person asking the question likely does not understand the proper use of heading elements.

If the person knew the basics of the use of heading elements, they wouldn’t have asked if it’s okay to drop H1 elements all over a web page. So that may have needed to be addressed.

Again, not criticizing Mueller, the context of his answer was focused on H1 elements.

The Proper Use of Heading Elements

I would add that the proper use of all the heading elements from (for example) H1 to H4 is useful. Nesting article sub-topics by using H2, H3 and sometimes H4 can be useful for making it clearer what a page is about.

The benefits of properly using H1 through H4 (your choice!) in the proper way will help communicate what the page is about which is good for bots and humans and will increase usability because it’s easier to read on mobile.

One way to do it is to use H1 for the main topic of the page then every subtopic of that main topic can be wrapped in an H2 heading element. That’s what I did on this article.

Should one of the subtopics itself diverge into a subtopic of itself, then I would use an H3.
Screenshot 1

 

 

 

 

 

 

 

 

Heading Elements and Accessibility

The heading elements also play an important role with making a web page accessible to site visitors who use assistive devices to access web content.

ADA Compliance consultant, Kim Krause Berg, offered these insights from the point of view of accessibility:

We use one H1 tag at the top to indicate the start of the content for assistive devices and organize the remainder from(H2-H6)similarly to how an outline would appear.

 The hierarchy of content is important for screen readers because it indicates the relationship of the content to the other parts of content.
Content under headings should relate to the heading. A bad sequence would be starting out with an(H3, then H1) 

Heading Elements are More than a Place for Keywords

Keyword dumping the heading tags can mask the irrelevance of content. When you stop thinking of heading tags as places to dump your keywords and start using them as headings that communicate what that section of the page is about, you’ll begin seeing what your page is really about. If you don’t like what you see you can rewrite it.

If in doubt, run your URL through the W3C HTML Validator to see how your outline looks!

Watch the Webmaster Hangout here:
https://youtu.be/rwpwq8Ynf7s?t=1427

[Source: This article was published in searchenginejournal.com By Roger Montti - Uploaded by the Association Member: Robert Hensonw]

Categorized in Search Engine

A Boolean search, in the context of a search engine, is a type of search where you can use special words or symbols to limit, widen, or define your search.

This is possible through Boolean operators such as ANDORNOT, and NEAR, as well as the symbols + (add) and - (subtract).

When you include an operator in a Boolean search, you're either introducing flexibility to get a wider range of results, or you're defining limitations to reduce the number of unrelated results.

Most popular search engines support Boolean operators, but the simple search tool you'll find on a website probably doesn't.

Boolean Meaning

George Boole, an English mathematician from the 19th century, developed an algebraic method that he first described in his 1847 book, The Mathematical Analysis of Logic and expounded upon in his An Investigation of the Laws of Thought (1854).

Boolean algebra is fundamental to modern computing, and all major programming languages include it. It also figures heavily in statistical methods and set theory.

Today's database searches are largely based on Boolean logic, which allows us to specify parameters in detail—for example, combining terms to include while excluding others. Given that the internet is akin to a vast collection of information databases, Boolean concepts apply here as well.

Boolean Search Operators

For the purposes of a Boolean web search, these are the terms and symbols you need to know:

Boolean Operator Symbol Explanation Example
AND + All words must be present in the results football AND nfl
OR Results can include any of the words paleo OR primal
NOT - Results include everything but the term that follows the operator  diet NOT vegan
NEAR The search terms must appear within a certain number of words of each other swedish NEAR minister

Note: Most search engines default to using the OR Boolean operator, meaning that you can type a bunch of words and it will search for any of them, but not necessarily all of them.

Tips: Not all search engines support these Boolean operators. For example, Google understands - but doesn't support NOT. Learn more about Boolean searches on Google for help.

Why Boolean Searches Are Helpful

When you perform a regular search, such as dog if you're looking for pictures of dogs, you'll get a massive number of results. A Boolean search would be beneficial here if you're looking for a specific dog breed or if you're not interested in seeing pictures for a specific type of dog.

Instead of just sifting through all the dog pictures, you could use the NOT operator to exclude pictures of poodles or boxers.

A Boolean search is particularly helpful after running an initial search. For instance, if you run a search that returns lots of results that pertain to the words you entered but don't actually reflect what you were looking for, you can start introducing Boolean operators to remove some of those results and explicitly add specific words.

To return to the dog example, consider this: you see lots of random dog pictures, so you add +park to see dogs in parks. But then you want to remove the results that have water, so you add -water. Immediately, you've cut down likely millions of results.

More Boolean Search Examples

Below are some more examples of Boolean operators. Remember that you can combine them and utilize other advanced search options such as quotes to define phrases.

AND

free AND games

Helps find free games by including both words.

"video chat app" iOS AND Windows

Searches for video chat apps that can run on both Windows and iOS devices.

OR

"open houses" saturday OR sunday

Locate open houses that are open either day.

"best web browser" macOS OR Mac

If you're not sure how the article might be worded, you can try a search like this to cover both words.

NOT

2019 movies -horror

Finds movies mentioning 2019, but excludes all pages that have the word horror.

"paleo recipes" -sugar

Locates web pages about paleo recipes but ensures that none of them include the word sugar.

Note: Boolean operators need to be in all uppercase letters for the search engine to understand them as an operator and not a regular word.

[Source: This article was published in lifewire.com By Tim Fisher - Uploaded by the Association Member: Jason bourne] 

Categorized in Research Methods

The Internet has made researching subjects deceptively effortless for students -- or so it may seem to them at first. Truth is, students who haven't been taught the skills to conduct good research will invariably come up short.

That's part of the argument made by Wheaton College Professor Alan Jacobs in The Atlantic, who says the ease of search and user interface of fee-based databases have failed to keep up with those of free search engines. In combination with the well-documented gaps in students’ search skills, he suggests that this creates a perfect storm for the abandonment of scholarly databases in favor of search engines. He concludes: “Maybe our greater emphasis shouldn’t be on training users to work with bad search tools, but to improve the search tools.”

His article is responding to a larger, ongoing conversation about whether the ubiquity of Web search is good or bad for serious research. The false dichotomy short-circuits the real question: “What do students really need to know about an online search to do it well?” As long as we’re not talking about this question, we’re essentially ignoring the subtleties of Web search rather than teaching students how to do it expertly. So it’s not surprising that they don’t know how to come up with quality results. Regardless of the vehicle--fee databases or free search engines--we owe it to our students to teach them to search well.

So what are the hallmarks of a good online search education?

SKILL-BUILDING CURRICULUM. Search competency is a form of literacy, like learning a language or subject. Like any literacy, it requires having discrete skills as well as accumulating experience in how and when to use them. But this kind of intuition can't be taught in a day or even in a unit – it has to be built up through exercise and with the guidance of instructors while students take on research challenges. For example, during one search session, teachers can ask students to reflect on why they chose to click on one link over another. Another time, when using the Web together as a class, teachers can demonstrate how to look for a definition of an unfamiliar word. Thinking aloud when you search helps, as well.

A THOROUGH, MULTI-STEP APPROACH. Research is not a one-step process. It has distinct phases, each with its own requirements. The first stage is inquiry, the free exploration of a broad topic to discover an interesting avenue for further research, based on the student's curiosity. Web search, with its rich cross-linking and the simplicity of renewing a search with a single click, is ideally suited to this first open-ended stage. When students move on to a literature review, they seek the key points of authority on their topic, and pursue and identify the range of theories and perspectives on their subject. Bibliographies, blog posts, and various traditional and new sources help here. Finally, with evidence-gathering, students look for both primary- and secondary-source materials that build the evidence for new conclusions. The Web actually makes access to many --

but not all -- types of primary sources substantially easier than it's been in the past, and knowing which are available online and which must be sought in other collections is critical to students’ success. For example, a high school student studying Mohandas Gandhi may do background reading in Wikipedia and discover that Gandhi's worldview was influenced by Leo Tolstoy; use scholarly secondary sources to identify key analyses of their acquaintance, and then delve into online or print books to read their actual correspondence to draw an independent conclusion. At each step of the way, what the Web has to offer changes subtly.

TOOLS FOR UNDERSTANDING SOURCES. Some educators take on this difficult topic, but it's often framed as a simple black-and-white approach: “These types of sources are good. These types of sources are bad.” Such lessons often reject newer formats, such as blogs and wikis, and privilege older formats, such as books and newspaper articles. In truth, there are good and bad specimens of each, and each has its appropriate uses. What students need to be competent at is identifying the kind of source they're finding, decoding what types of evidence it can appropriately provide, and making an educated choice about whether it matches their task.

DEVELOPING THE SKILLS TO PREDICT, ASSESS, PROBLEM-SOLVE, AND ITERATE. It's important for students to ask themselves early on in their search, “When I type in these words, what do I expect to see in my results?” and then evaluate whether the results that appear match those expectations. Identifying problems or patterns in results is one of the most important skills educators can help students develop, along with evaluating credibility. When students understand that doing research requires more than a single search and a single result, they learn to leverage the information they find to construct tighter or deeper searches. Say a student learns that workers coming from other countries may send some of their earnings back to family members. An empowered searcher may look for information on [immigrants send money home], and notice that the term remittances appears in many results. An unskilled searcher would skip over words he doesn't recognize know, but the educated student can confirm the definition of remittance, then do another search, [remittances immigrants], which brings back more scholarly results.

TECHNICAL SKILLS FOR ADVANCED SEARCH. Knowing what tools and filters are available and how they work allows students to find what they seek, such as searching by colordomainfiletype, or date. Innovations in technology also provide opportunities to visualize data in new ways. But most fundamentally, good researchers remember that it takes a variety of sources to carry out scholarly research. They have the technical skills to access Web pages, but also books, journal articles, and people as they move through their research process.

Centuries ago, the teacher Socrates famously argued against the idea that the written word could be used to transmit knowledge. This has been disproved over the years, as authors have developed conventions for communicating through the written word and educators have effectively taught students to extract that knowledge and make it their own. To prepare our students for the future, it's time for another such transition in the way we educate. When we don’t teach students how to manage their online research effectively, we create a self-perpetuating cycle of poor-quality results. To break that cycle, educators can engage students in an ongoing conversation about how to carry out excellent research online. In the long term, students with stronger critical thinking skills will be more effective at school, and in their lives.

[Source: This article was published in kqed.org By Tasha Bergson-Michelson - Uploaded by the Association Member: Patrick Moore]

Categorized in Search Engine

[This article is originally published in searchenginejournal.com written by Matt Southern - Uploaded by AIRS Member: Barbara larson]

Google’s John Mueller advises site owners to provide supporting content when publishing a web page with a video on it.

In other words, do not just embed a video on a page and add a title and leave it at that.

A video shouldn’t be used as a primary piece of content. Rather, a video should be used in a way that supports the primary written content.

This advice was given during the Google Webmaster Central hangout on March 5th when a question was asked about using Google’s videos on a web site.

Mueller briefly addressed the main question before providing some tips on how video should be used from a web search point of view.

Video should support the main content, not replace it

As far as web search is concerned, it’s difficult for Google to figure out what to do with a web page that only has a video on it.

It’s hard to determine what is useful about the video and why the page it’s on should be shown in search results.

Mueller recommends building content around the video, such as a transcription of the video, and adding some comments about the video.

Sounds similar to what I’m doing right now actually.

You’ll see there’s a video in this article followed by a transcription, and up to this point, I’ve more or less been commenting on the transcription.

So the video is not the main content, but it’s a useful addition to the main content.

Posting video in this way is more valuable from Google’s perspective, and more valuable to visitors as well.

Hear the full question and answer below, starting at the 45:46 mark:

“I think, in general, I would be cautious about using just a video as a primary piece of content on a web page. You should work to use the video in a way that supports your primary content, but not that it replaces your primary content.

So, for example, I wouldn’t take any of these videos and just put them on a blog post, and add a title to them, and expect them to show up highly in search.

But if you have specific content around that video. If you have a transcription of that video, and you add some comments to that transcription to the content that is shown with the video. Where you’re using that video as kind of a point of reference with regards to your content. Then I think that’s a perfectly fine approach.

But just purely using a video on a page is something that, at least from a web search point of view, makes it really hard for us to determine what is actually useful on this page, and why should we show it in the search results.”

Categorized in News & Politics

[This article is originally published in fastcompany.com written by JR RAPHAEL - Uploaded by AIRS Member: Grace Irwin]

Give your internet experience a jolt of fresh energy with these easily overlooked features, options, and shortcuts for Google’s browser.

These days, a browser is more than just a basic navigator for the web. It’s effectively a second desktop—a gateway to countless apps, sites, and services. And optimizing that environment can go a long way in increasing your efficiency.

Google’s Chrome, in particular, is full of hidden shortcuts, features, and power-user possibilities. Take the time to learn these tips, and watch your productivity soar.

(Note that most of the tips here are specific to the desktop versions of Chrome for Windows PCs and Macs and may not apply to the browser’s mobile variants.)

LEARN SOME HANDY HIDDEN SHORTCUTS

1. Want to open a link into a new tab in the background, so it won’t interrupt what you’re doing? Hold down Ctrl- or Cmd- and click it. To open a link in a whole new window, meanwhile, use Shift instead. (This’ll work within most areas of Chrome, by the way—including the History page and the dropdown history list within the Back button, which we’ll get to in a bit.)

2. You probably know you can press the space bar to scroll down a full page-length, but there’s another side to that shortcut: If you press Shift and the space bar together, Chrome will do the opposite and scroll up by a full page-length at a time.

3. If you ever close a tab by mistake, hit Ctrl- or Cmd-Shift-T. Chrome will reopen your most recently closed tab as if nothing had ever happened. (And you can do it multiple times, too, if there’s more than one tab you’d like to recover.)

4. When you have a bunch of tabs open and want to hang onto the entire session for later, hit Ctrl-Shift-D. That’ll let you save all your open tabs into a folder for easy future access. To restore them, right-click the folder within your bookmarks and select “Open all” or “Open all in a new window.”

save all your open tabs into a folder for easy future access

5. Skip a step and get info about any word or phrase in a page by highlighting it and then right-clicking and selecting the “Search Google” option. You can also highlight a word or phrase and drag it into Chrome’s address bar to achieve the same result—or drag it into the area directly to the right of your final tab to launch the search in a new tab instead of your current one. (Bonus tip: Those same dragging behaviors can also be used to open links.)

6. Save a link with a single click: Just click, hold down your mouse button, and drag the link up into Chrome’s bookmarks bar. Drop it wherever you want, and it’ll be there the next time you need it.

7. If you download a file and then want to move it somewhere specific, click on its tile in the download bar that appears at the bottom of the browser. You can then drag and drop whatever you downloaded directly onto your desktop or into any folder.

8. You can also drag and drop files from Chrome’s download bar directly into an online service—like Google Drive, for instant uploading, or Gmail, for inserting the file as an attachment in a new message.

9. Should you ever find Chrome mysteriously misbehaving, remember this command: chrome://restart. Type it into Chrome’s address bar, and your browser will restart itself and restore all your tabs and windowsin a jiffy. You never know when it might come in handy.

TEACH YOUR BROWSER SOME NEW TRICKS

10. With 60 seconds of setup, you can give Chrome its own quick-access scratchpad that’ll let you jot down thoughts right within the browser—no extensions required. All you have to do is paste a snippet of code into Chrome’s address bar. Click here or on the image below to view and copy the necessary code.

jot down thoughts right within the browser

…and then save the page to your bookmarks bar for easy access. The scratchpad supports text formatting (Ctrl- or Cmd-B for bold, Ctrl- or Cmd-I for italics, and Ctrl- or Cmd-U for underlining) and even has a built-in spell check feature. Just open it and start typing—and if you want to save your thoughts for later retrieval, hit Ctrl- or Cmd-S.

The scratchpad supports text formatting

11. Chrome’s custom search engine feature has tons of untapped productivity potential. First, you can use it to create simple shortcuts to pages you visit often—anything from favorite websites to internal Chrome pages or even the scratchpad described in the previous tip. Just open up Chrome’s settings, click the line labeled “Manage search engines,” then click the “Add” command next to the “Other search engines” heading. Type the name of the page in the “Search engine” field, the shortcut you want for it in the “Keyword” field, and the page’s full URL in the “URL” field.

For instance, if you want to be able to pull up Chrome’s settings simply by typing “cs” into your address bar, you could use “Chrome Settings” as the search engine name, “cs” as the keyword, and chrome://settings as the URL. To get to your new scratchpad quickly, you could use “Scratchpad” as the search engine name, “s” as the keyword, and the full string of code from above as the URL.

12. You can also use Chrome’s custom search engines feature to create shortcuts for searching any sites you want. The trick is to first find the full URL of the site’s own search system—so if you wanted to do it for Fast Company, you’d go to fastcompany.com, click the search icon in the upper-right corner of the screen, then search for a word like “test.” The site will take you 

With that knowledge in tow, head back to Chrome’s “Manage search engines” section and click the “Add” command. This time, type “Fast Company” in as the search engine name, “fastcompany.com” as the keyword, and ”—with “%s” taking the place of the actual query—as the URL.

create shortcuts for searching any sites you want

The next time you start typing “fastcompany.com” into Chrome’s address bar, you’ll see instructions telling you to press Tab to search the site. Set up similar systems for shopping sites, Wikipedia, dictionaries and thesauruses, travel sites, or anything else you search semi-regularly, and you’ll save valuable time by skipping steps and jumping straight to the info you need.

13. Want to be able to search your email directly from Chrome’s address bar? Create a new custom search engine with the name Gmail, whatever keyword you want (either “gmail.com” or some shortened command), and “https://mail.google.com/mail/ca/u/0/#search/%s” as the URL.

14. Search Google Drive from the address bar by creating a custom search engine with “https://drive.google.com/drive/u/0/search?q=%s” as the URL.

15. Speaking of Google Drive, if you move between multiple devices during the day (and at this point, who doesn’t?), make your life a little easier by telling Chrome to save anything you download to a cloud-based folder. That way, you’ll be able to find important files from your desktop, laptop, smartphone, or any other device—regardless of where the download was actually performed.

First, you’ll have to install the desktop syncing program for your cloud storage service of choice. Most services, including Google DriveDropbox, and OneDrive, offer such utilities for all the common operating systems. Once you set up the program, you’ll have a folder on your local hard drive that’s always synced to a folder in your cloud storage.

Now, head into Chrome’s settings, click “Advanced,” and scroll down to the section labeled “Downloads.” Click the “Change” command and find or create an appropriate subfolder within your cloud-synced folder. Once you’ve followed those steps on any desktop computers you want connected, anything you download will be available everywhere you work—and always accessible via the cloud service’s mobile apps as well.

TAKE ADVANTAGE OF HIDDEN POWER TOOLS

16. Quiet annoying sites once and for all by right-clicking their tabs (where the title is displayed) and selecting “Mute site.” This recently added option will prevent the site from playing any audio on your computer anytime you visit it.

17. Prefer to avoid leaving a trail as you navigate the web? Open Chrome’s settings, click “Advanced,” and then turn on the toggle next to “Send a ‘Do Not Track’ request with your browsing traffic,” located within the “Privacy and security” section.

18. For additional privacy, take advantage of Chrome’s out-of-the-way option to create multiple user profiles and allow guest access to your browser. That’ll let someone else use Chrome on your computer without gaining access to all of your personal data (and without gunking up your history with whatever sites they visit). Look for the line labeled “Manage other people” in Chrome’s settings to get started.

19. Chrome’s History page—accessible by hitting Ctrl- or Cmd-H or by typing chrome://history into your address bar—has a powerful yet easily overlooked feature: an always-synced list of tabs you have open in Chrome on other devices. Surf over there anytime you want to find what you were last viewing on your phone, your tablet, or another computer.

20. The Back button in Chrome’s upper-left corner does more than you might think. Click it and hold your mouse’s button down, and you’ll get a pop-up history of recent pages viewed within your current tab

a pop up history of recent pages viewed within your current tab

21. Chrome can strip all formatting from copied text as you paste it—eliminating links, fonts, colors, and anything else you might not want to carry over. Once you’ve copied some text, hit Ctrl- or Cmd-Shift-V to give it a whirl.

22. Trying to look at a website that’s down—or need to step back in time and see how a particular page looked a while ago? Type cache:website.com into Chrome’s address bar, replacing website.com with whatever URL you want.

23. Let Chrome act as your file explorer: Drag and drop any image, video, or audio file into the browser to open it right then and there—and on Windows, try typing C:\ into Chrome’s address bar to browse your hard drive’s contents.

ENHANCE YOUR ENVIRONMENT AND ELIMINATE ANNOYANCES

24. Sick of getting those pop-ups asking if some site can send notifications through your browser? Turn off site notifications entirely by opening Chrome’s settings, clicking “Advanced,” then clicking the line labeled “Content settings.” Next, find and click the line for “Notifications” and turn the toggle at the top of the page off.

25. The next time you come across a text form on a website, give yourself a little space to think: Look for the two diagonal lines in the box’s lower-right corner. Click that area and drag downward, and ta-da: You can resize the text box to make it as large as you’d like.

resize the text box to make it as large as youd likeJPG

26. Chrome extensions can be incredibly useful, but they can also create a lot of clutter in your browser’s upper-right corner. Hide the extension icons you don’t need to see by right-clicking them and selecting “Hide in Chrome menu” from the options that appear. You can also just hover your mouse over the far right side of the address bar until you see a double-sided arrow appear and then drag the address bar toward the right to extend it and hide multiple extension icons at once.

And if you ever need to get to an out-of-sight extension icon, just open the main Chrome menu (the three-dot icon to the right of the extensions). You’ll see all of the icons there.

27. While we’re talking about extensions, did you know you can create custom keyboard shortcuts for opening extensions on demand?Some extensions even allow you to create shortcuts for specific commands. Type chrome://extensions/shortcuts into your browser’s address bar to set up your own.

Categorized in Search Engine

[This article is originally published in 9to5google.com written by Abner Li - Uploaded by AIRS Member: Dorothy Allen]

Since the European Union Copyright Directive was introduced last year, Google and YouTube have been lobbying against it by enlisting creators and users. Ahead of finalized language for Article 11 and 13 this month, Google Search is testing possible responses to the “link tax.”

Article 11 requires search engines and online news aggregators — like Google Search and News, respectively — to pay licensing fees when displaying article snippets or summaries. The end goal is for online tech giants to sign commercial licenses to help publishers adapt online and provide a source of revenue.

Google discussed possible ramifications in December if Article 11 was not altered. Google News could be shut down in Europe, while fewer news articles would appear in Search results. This could be a determinate to news sites, especially smaller ones, that rely on Search to get traffic.

The company is already testing the impact of Article 11 on Search. Screenshots from Search Engine Land show a “latest news” query completely devoid of context. The Top Stories carousel would not feature images or headlines, while the 10 blue links would not include any summary or description when linking to news sites. What’s left is the name of the domain and the URL for users to click on.

 

This A/B test is possibly already live for users in continental Europe. Most of the stories in the top carousel lack cover images, while others just use generic graphics. Additionally, links from European publications lack any description, just the full, un-abbreviated page title, and domain.

Google told Search Engine Land that it is currently conducting experiments “to understand what the impact of the proposed EU Copyright Directive would be to our users and publisher partners.” This particular outcome might occur if Google does not sign any licensing agreements with publishers.

Meanwhile, if licenses are signed, Google would be “in the position of picking winners and losers” by having to select what deals it wants to make. Presumably, the company would select the most popular at the expense of smaller sites. In December, the company’s head of news pointed out that “it’s unlikely any business will be able to license every single news publisher.”

Effectively, companies like Google will be put in the position of picking winners and losers. Online services, some of which generate no revenue (for instance, Google News) would have to make choices about which publishers they’d do deals with. Presently, more than 80,000 news publishers around the world can show up in Google News, but Article 11 would sharply reduce that number. And this is not just about Google, it’s unlikely any business will be able to license every single news publisher in the European Union, especially given the very broad definition being proposed.

Google will make a decision on its products and approach after the final language of the Copyright Directive is released.

Dylan contributed to this article

Categorized in Search Engine

When you are looking for businesses in your local area (be it sign writers to accounting firms), where do you turn? Sure, you may find local businesses through personal recommendations. But the majority of the time you’ll turn to search engines, particularly Google, to do a little online research.

According to Google, a third of mobile searches are local. That’s more than 500 million searches looking for local businesses – per day – on mobile devices alone.

When you also consider local searches are growing 50% faster than searches overall – it’s clear a presence in search results is becoming increasingly important to local businesses in general.

How To Get Shown in Local Search Results

Google My Business (GMB) is the perfect low-cost local SEO tool businesses can use to increase their presence in Google search and maps results.

If you pay close attention to the Google search engine results page when you do a local search you’ll notice a local ‘snack pack’ is displayed in the results. This set of features along with Google Maps is controlled by Google My Business.

Whilst listing on Google My Business is free and relatively straight-forward, for those who aren’t technically-inclined, executing GMB can be a scary prospect.

To help you through some of the most important strategies to maximize your Google My Business presence (and facilitate improvements in your local search engine results), here are my answers to some of the GMB questions I get asked the most:

1. How do I get started with Google My Business?

Similar to the other tools in Google’s library, GMB is entirely free. This makes GMB the perfect marketing tool for local businesses with limited resources.

To start, simply sign up for Google My Business. You’ll be directed to your GMB dashboard where you can enter your business information such as phone number, business category, website, etc. I recommend you complete all the required information as Google makes business suggestions to users according to the information you provide.

 Images are a must on your listing for two reasons:

  • Google wants to see both external and internal images of your business for verification purposes (include high quality-images of the building, signage and staff)
  • Users have become incredibly visually driven so the better your images, the more likely they are to get in contact.

A verification process is required to ensure you’re eligible to own the listing. Verification will usually be done through a postcard in the mail if your listing is new, and by phone call, if your listing is being transferred from a previous owner (For example, if you’re taking over a retail space that was previously verified). Once your business is verified, you will be able to make instant edits to the page should you need to do so.

2. How to manage the company listing?

Another issue that may crop up is that your business might be verified, but you’ve no idea who verified the listing on your company’s behalf. To get around this create a brand-new GMB listing using your domain name email as the primary owner. Google will then ask if you want to request management of the existing listing for the same location and will send an email to the current “owner.” The current owner has seven days to respond. If the owner doesn’t respond, Google will go ahead and release the listing to you.

During this process, you can see a hint of the “owner’s” email address including the first few letters and then **.com. Make sure you take a note of the email – because it will give you a hint as to who the owner may be.Quite often, the listing was claimed by a former employee, and you can simply log in to their email account and instantly reassign ownership to yourself.

3.  How do I fix incorrect or outdated information?

With local results favoring up-to-date information, and the consistency of your business name, address and phone number (NAP) being an integral part of the local search algorithm, it’s essential you keep your listing up to date.

Via your GMB account, you can edit your opening hours, photos, address, contact info, and images. One of the biggest local SEO mistakes businesses make is forgetting to update their GMB listing and business information elsewhere on the web.

If your business has recently moved or changed its phone number, ensure you update your GMB listing and all other instances of your business details whether that be on your own website and social media profiles or third-party business directories. When your name, address and phone number are consistent across all citations, Google’s confidence in your business information increases and in turn your local search presence improves.

4.  I don’t have time for this – can I get an agency to take care of my listing?

As part of a complete local SEO strategy, Google My Business provides the means to reach consumers when they are searching keywords related to what your business does.

But, for a lawyer to begin appearing for keywords like “lawyer Dubai” as opposed to “Jim’s law firm” requires more than just completing the Google My Business listing in full.

Ranking in local search results for category keywords is influenced by many other factors like backlinks to your website, reviews containing your target keywords, click-through-rate and more. This makes Google My Business most effective when it’s integrated into an entire search engine marketing strategy.

With local search continuing its rapid growth coupled with the increased usage of mobile devices used by consumers on the go, GMB is essential for local businesses looking to enhance their online visibility. It’s a comprehensive platform that when coupled with a complete local SEO strategy will assist in increasing your company’s chances of appearing as a top search result.

Source: This article was published forbesmiddleeast.com By James Reynolds

Categorized in Business Research

It's easy to forget how difficult DIY repairs were just a couple of decades ago, considering how easy the internet makes it to fix very specific product problems. (My biggest personal victory was fixing a 50-inch LG plasma display that borked a week after the warranty expired, following some extensive Googling.) Now, Google has created a sitethat shows exactly what you want to fix, do and learn the most, based on where you live.

The need to to fix windows, walls and doors topped lists everywhere, so the team threw out those results to focus on regional patterns. The results? "North Americans and East Asians need their toilets, people in former Soviet countries are fearless enough to attempt fixing their own washing machines, [and] warmer climates can't live without a fridge," interactive visual journalist Xaquin G.V. writes.

Other top searches revolve around cooking, dating, money, dressing and health. For instance, many folks want to know how to boil an egg (maybe we're becoming too reliant on Google), impress a girl, write a check, tie a bow-tie, pick a lock, lose weight, gain weight and get rid of pimples.

Other items, like cooking asparagus, asking someone to the prom and losing weight tend to be seasonal, Google says. Others are viral, peaking and declining over a short period, with subjects like how to make slime and loom-bands.

The data was culled from searches by users on "How To" do and fix things, one of the most common terms used on Google. The site itself was created by Google's News Lab, working in conjunction with Xaquin. It has a rich, responsive design and works well on mobile, a priority for Google Labs experiments, Data Editor Simon Rogers told Techcrunch. The lab, Rogers said, is particularly interested in experimenting with data journalism as a way to tell or summarize interesting stories in new ways.

Source: This article was published finance.yahoo.com By Steve Dent

Categorized in Search Engine

Google is considered to be the best search engine out there, that is the reason most people say – “Google it“. You use it but how do you do it? Do you just type in what you want to search for (the search term or keyword)? If yes, you have not utilized Google to its fullest potential…

Here, we mention some of the best Google search tips that will make you re-think “How to search on Google”  to get the most out of it. With the help of a few tricks and tips, you will be able to find things faster and more efficiently!

20 Ways To Search On Google

  1. Pinpoint The Correct Google URL

    We know https://www.google.com is the URL for Google. But, we do not always end up on that address. Foreign-based users can be redirected to google.fr(France) or google.co.in (India).

    The primary google.com URL is intended for users in the United States of America (or acts as the only URL for everyone across the globe). It is fairly an important thing to know when you search on Google. If you are researching for something that is directly connected to the online resources of the UK but you live outside the UK, you should try google.co.uk

    The search results will show more targeted websites. It is the simplest way by which you can improve your search on Google.

  2. Do Not Ignore Google Suggest Search Terms

    I’ve encountered a lot of people (including me at some point in time) just to tend to ignore the suggested search term unless it matches the exact term we want to look for.

    If you know what you are searching for, the suggestions might not help much. But, if you are researching a topic, you will be able to find out more related stuff quickly. Suppose you are looking for an app to review and in the suggestions, you get a search term which points to search results giving you the meaning of that word (app’s name). It may help you with the review, where you can mention why the developers did choose the name.

    You could imagine a lot of different instances where suggested search terms might help you. So, do not ignore them!

  3. Use Double Quotes To Narrow Down The Search Results For The Exact Term

    If you want to search on Google – Gmail advantages, you do it without using the double quotation sign. However, you will observe that you get search results which say – “How good Is Gmail” and similar. So, when you type in a search term without double quotes, it shows you all the relevant results.
    how to search on google
    But, if you use double quotes to emphasize a particular term, you will observe search results which include the words – “Gmail” & “Advantages” only. It helps when you want search results to contain the same terms that you are looking for.
    how to search on google

  4.  Get Search Results From A Specific Site

    how to search on google

    If you want to look at the indexed pages of a single website, simply type in –site:ubergizmo.com – and you will observe the results listing only the web pages of Ubergizmo.

  5. Search For A Single Topic From One Website

    It is almost the same as the previous one. You just have to add the text term as – Samsung site:ubergizmo.com and you can observe every web page from Ubergizmo.com which mentioned “Samsung” keyword.

    keyword site search

  6. Exclude Terms From Your Search Results

    When you search for a particular term, and you get mixed results, you might be disappointed or would be forced to try another search term.

    To get the perfect results for your desired search term, you can direct Google to exclude some keywords from the search results as per your choice.

    For instance, if I am looking for “Samsung S8 Review” on Google and I do not want search results to list the web pages that just describe the specifications of the device, I can type in – “Samsung S8 Review -specs -specifications“.

    how to search on Google

    Overall, the format would be – “Search Term -keywordtobeexcluded“

  7. Play Pac-Man Directly On Google

    Did you know that you can play quite a few games directly via Google search?

    play pacman on Google
    You just need to type in “Pacman” (without double quotes) to get started.


  8. Know The Meaning Of A Word Without many hassles

    Tired of browsing sites even after looking for the meaning on Google search? Just type in “define: word” to get the job done (ignore the double quotes).

    Here’s how it looks like:

    how to search on google - define word

  9. Search Images Only

    If you are searching for something and want to get the images from the search results first. Just type in – “images: search term.”Else, simply go to images.google.com to get started.

  10. Flip A Coin

    Want to bet on something with your friend? A toss? Don’t have a coin? No problem! Google has got your back.

    how to search on google - flip a coin
    You just need to type in – “Flip a coin” (without the double quotes) to flip a coin and get a random result.

  11. Look For Related Sites

    Searching for alternative websites is a tough task. But, with a simple trick, you can tell Google to list a lot of similar sites. It is a treasure box for someone who was looking for alternative sites from ages!

    img src="http://cdn2.ubergizmo.com/wp-content/uploads/2017/08/related_sites.jpg" alt="" width="1079" height="752" srcset="http://cdn2.ubergizmo.com/wp-content/uploads/2017/08/related_sites.jpg 1079w, /

  12. News For Specific Location

    If you rely on Google News to know about the latest happenings according to your preference, you have an option to narrow down the news results bound to a particular location. While you are in the Google News section, just type in the topic and add – “location:CountryName” as you can observe in the image below.news location - how to search on Google

  13. Perform Basic Arithmetic Operations

    If you need to add something quick or multiply a few figures, just type in the expression on Google to get the result via Google’s online calculator.

    You may also get the result directly when you type in the expression in the address bar on Google Chrome.

  14. Stock Ticker For Stock Chart

    If you know the short term (or ticker) used to represent a company in the stock exchange market, you can just type that in the search box and get the stock chart for the business directly.


    So, no need of installing an app to track the stock chart, you can do that right on Google!

  15. Open Calculator Via Search Results

    Do you want to get to an online calculator via Google search? You don’t have to! Google provides a calculator to perform most of the necessary calculations when you search for “Calculator” in the search box without the double quotes.

  16. Start Timer / Stopwatch

    If you do not have a watch or a smartphone with you, Google can help you start a timer or let you utilize a stopwatch.

    Just type in “start timer” or “start stopwatch” without the double quotes to get started.

  17. Weather Lookup

    You do not need a weather app, or you need to tune into a weather forecast TV program to check the weather information.

    While searching on Google,  just type in “Weather in location.” For instance, when you type “Weather in San Francisco” you will get this:

  18. Covert Time Zones, Currencies & Units

    May be you can track different time zones with the help of your smartphone, but you would need an app to convert currencies and units. Why not utilize Google for the same? 


  19. Only search for – “convert 1 USD to 1 INR” or “convert 1kg to pound” or “convert 10:00 AM GMT to IST” and similar terms to utilize Google as the go-to tool for easy conversions. If you did not know this before, you should rethink – “How to search on Google?” – where you observe that you can perform a lot of tasks on Google itself.

  20. Know The Sunset & Sunrise Time

    If knowing about the sunset and sunrise time is important to you, Google it!

    You do not need to bother your friends or elders to find that out. Just type in something like – “sunrise & sunset San Franciso” and things would be a lot easier.

  21. Know Your IP Address

    If for some reason, you need to check or verify your IP address, just type in – “IP address” on Google to get the result. If you are connected to a VPN network, you will get a different IP address when you search for it on Google. So you need to make sure you are not connected to a VPN network when you want to know the real IP address (you may encounter it in IPv4 or IPv6 format) of your connection.

Source: This article was published ubergizmo.com By Ankush Das

Categorized in How to
Page 1 of 4

airs logo

Association of Internet Research Specialists is the world's leading community for the Internet Research Specialist and provide a Unified Platform that delivers, Education, Training and Certification for Online Research.

Get Exclusive Research Tips in Your Inbox

Receive Great tips via email, enter your email to Subscribe.

Follow Us on Social Media

Book Your Seat for Webinar GET FREE REGISTRATION FOR MEMBERS ONLY      Register Now