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Do you use hashtags for marketing campaigns on Twitter?

Looking for hashtag tools to help improve your use of hashtags?

In this article, you’ll find seven hashtag tools for researching and reporting on Twitter hashtags.

Why Is Researching Twitter Hashtags Important?

Twitter users often follow hashtags that pertain to their interests, so social media marketers can use targeted hashtags to improve their reach among users with specific interests. However, with only 280 characters in which to squeeze both your message and hashtags, you need to choose the hashtags you target carefully.

When you set aside time to research what hashtags are the most popular with your customer personas, you’re better able to target users who reflect your ideal audience. Luckily, several tools available can help you identify and track the best hashtags for your industry.

Each tool has its own strengths. However, generally speaking, a research tool can help you monitor hashtags, improve influencer outreach, discover demographic and geographic information, and gauge sentiment. With the right toolbox, you can simplify social marketing on Twitter.

#1: Discover Hashtag Popularity With RiteTag

RiteTag helps you find new hashtags and track your current hashtags. In addition to showing important hashtag data, this tool helps you find the best possible hashtags for your text and images. With the handy Chrome extension, you can highlight text or right-click an image (as shown below) and instantly get hashtag suggestions for it.

RiteTag hashtag suggestions

The RiteTag hashtag search feature organizes results so you can see at a glance which related hashtags will help your tweet visibility now or over time. The results also indicate which related hashtags are less popular.

RiteTag hashtag search results

For $49 per year, you can use RiteTag for up to 1,000 queries a month for both images and text. Other plans are available if you’re looking for help crafting, publishing, or enhancing posts; these plans range from $7.50 to $15 per month.

#2: Purchase In-Depth Hashtag Reports With ExportTweet

With ExportTweet, you can track hashtags, keywords, and accounts. This tool also helps you find top tweets, related hashtags, influencer data, device source, geographic location, and more. The free tool (accessed via the Try Now button) gives information on the last 100 tweets, but the paid searches offer unlimited tracking time and unlimited report downloads.

ExportTweet hashtag search results

With the pay-as-you-go pricing options, ExportTweet is a great option for new hashtag trackers or those who want to focus on only a few hashtags. You can purchase reports for both real-time hashtag tracking (25,000+ tweets) and hashtag historical data(2,000+ tweets), which include CSV spreadsheets of top related hashtags and all images, videos, and URLs. Real-time reports start at $19.99, and historical data reports start at $16.99.

#3: Reveal Top Hashtags and Influencers With Hashtagify

If you’re not sure where to start with your hashtags and prefer a more visual interface, check out the Hashtagify search tool. Like other search tools, it helps you find relevant hashtags. In addition to data about a hashtag’s popularity over time, you can see which influencers use the hashtag and get details about the hashtag’s reach in different languages and geographic areas.

Hashtagify hashtag search results

The search tool is free to use. You can purchase a Hashtagify plan starting at $9 per month to add hashtag trackers, two months of data storage, full access to the top ranking hashtags, and a bookmark feature to save any favorite hashtags.

#4: Get Day-Of Hashtag Data With Tweet Archivist

Tweet Archivist is another free search tool for hashtags. Other search tools give you a range of several days, but with Tweet Archivist, you get real-time data from the day of your search with the number of tweets and impressions for the day, as shown in this result for the #socialmedia hashtag:

Tweet Archivist hashtag search results

With the free report, you’ll see the top associated words, top URLs associated with the hashtag, the source of the top tweets, top languages used, user mentions, associated hashtags, and an influencer index.

Tweet Archivist hashtag search results

For $14.99 per month, you gain the ability to download data and receive three archives that are updated every hour. If you don’t want a recurring monthly payment plan, other pricing options are also available.

#5: Discover Local Trending Hashtags With Trendsmap

For a local business, Trendsmap is an amazing tool for finding trending hashtags in your area. This tool will reveal the most popular trending topics on Twitter based on geographic data. Yes, you can use Twitter itself for this, but you get only a few trending topics compared to the many you’ll see via Trendsmap.

This tool will show local trending hashtags, users, and words. For example, here you see trending words, hashtags, and users in the Houston area during an uncharacteristic ice storm:

Trendsmap hashtag search results

Trendsmap has a free search feature and pricing options that start at $25 per month. The free search feature provides only real-time hashtag data, whereas the paid plans offer longer historical data.

With the free search, you’ll have to find your location and zoom in to see the top hashtags, users, and words. With the paid plan, you can narrow your search by your physical location, city, or region and customize whether you see hashtags, users, or words.

#6: Track Campaign Hashtags With Socialert

Socialert is a budget-friendly tool, making it perfect for individual users or small businesses. You can do a free search before the tool asks you to upgrade to a paid plan. The free search will analyze 300 tweets over a 7-day period to give you a snapshot of relevant data. You’ll see the hashtag reach and impression rate along with geographic data and overall sentiment.

If you upgrade to a paid plan, you can get in-depth analytics, historical data, search filters, and influencer tracking. The paid plans start at $9.95 per month for two campaigns, and you can upgrade your plan as required to track more campaigns. Here you see a report on the hashtag #smm:

Socialert hashtag search results

#7: Follow Hashtags in Real Time With Keyhole

Keyhole has a free search function for surface-level analytics. Enter a hashtag you want to research. In the results, you’ll see data that’s useful for quickly gathering general information on a hashtag. Get real-time data on the number of posts, users, impressions, reach, demographics, sentiment, and top sources.

For instance, here you see a section of Keyhole results for a search on the hashtag #marketing:

Keyhole hashtag search results

For additional features, upgrade to one of the paid plans.

Conclusion

With Facebook’s new algorithm change, you may need to focus more on your Twitter marketing. Hashtag usage is incredibly important for Twitter, and many tools can help you track hashtags for Twitter optimization. However, some tools may be more useful to you than others.

Every social media campaign has its own strategy, so the level of data you need for each will vary. The free search functions will help you gather initial data, but you might want to dig deeper in other cases.

What do you think? Have you used any of these hashtag tracking resources? What tools have you found most useful? Please share your thoughts in the comments.

 Source: This article was published socialmediaexaminer.com By Lindsay

Categorized in Online Research

For a while, keywords were one of a content marketer’s only tools for getting their content in front of their target audiences. But then, hashtags exploded on the scene with some help from Twitter, and now entire marketing strategies are often developed around these terms.

Does that mean keyword use is a long-gone tactic, only to be replaced by hashtag marketing? Certainly not.

In fact, there is a symbiotic relationship between keywords and hashtags, and knowing their differences and similarities can help you create successful content marketing strategies that effectively reach your prospects.

Hashtags are for short-term gains

Hashtag marketing is still relatively new, but its use has significantly grown in recent years. Mainly seen on social media sites, hashtags help you promote your content on these platforms, and get it in front of prospects who may not have otherwise known about your brand.

Hashtags are also excellent tools for increasing engagement. Instagram posts that include at least one hashtag have 13 percent higher engagement than those without.

 

Chances are you’ve participated in, or have been aware of, successful hashtag campaigns from many companies. Remember Coca-Cola’s #ShareACoke strategy? It alone received 160,000 mentions on Twitter and 740 million impressions. 

Or how about the #RedCups from Starbucks that featured 13 customer-designed cups, and encouraged followers to share their own #RedCups designs on social media.

The results from using hashtags are usually short lived, but extremely effective for that small period of time. That’s just the nature of posting content on social channels where trends come and go overnight.

But don’t think about hashtags living in a silo of content marketing. Once your content is put in front of new prospects with a properly timed hashtag, the focus moves from engagement to conversion, and that’s where keywords come in.

Keywords are for long-term benefits

Keywords are some of the most vital components of content marketing. When coupled with quality writing and enticing visuals, keywords help drive traffic to your content.

Although hashtag marketing and other methods have come to the forefront in recent years, solid keyword use still remains one of the best ways to improve SEO and rank better on SERPs.

Psst… Want to learn more about the top SEO tactics of 2017? Check out our new eBook.

But, all said, the benefits of keywords are longer lasting than those of hashtags. Using pertinent, relevant and highly targeted keywords throughout your website, landing pages and blog content allows your brand to build a reputation with Google and establish trust with your audience.

It’s crucial to note that your content’s relevance to keywords is important in that regard. So don’t stuff a blog post or landing page full of keywords to earn Google’s “trust.” Focus on delivering content that meets your ideal audience’s needs.

But keywords and hashtags are more alike than you think

While they are different from each other, the truth is that keywords and hashtags share similarities as well.

Keywords and hashtags are more alike than you think

On their respective channels, they are successful tools for getting your brand in front of prospects and boosting organic traffic. Whether it’s searching for a specific hashtag on a social network, or typing in a phrase in a search engine, if you’re using targeted words and phrases correctly, your posts and content will be put in front of potential leads.

Additionally, conducting research and analysis on hashtags can help inform your keyword strategy, and vice versa.  For example, by looking into trending hashtags, you can identify some popular keywords and topics for blog posts. Then, you can share that content with those hashtags for an extra boost in visibility.

Keywords and hashtags are effective tools for marketers, both in different and similar ways. Knowing the relationship these terms share can help you create better content marketing strategies.

Author : Tressa Sloane

Source : https://www.brafton.com/blog/strategy/the-relationship-between-keywords-and-hashtags/

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