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[This article is originally published in dailytrust.com.ng written by Zakariyya Adaramola - Uploaded by AIRS by Member: David J. Redcliff]

Google is giving users back some control over their data. The internet giant is introducing a new feature in account settings that will allow users to delete location, web, and app activity data automatically. The tools will become available in the coming weeks, according to Google.

Now, instead of requiring users to delete the data manually, Google is adding auto-delete controls. ‘‘We work to keep your data private and secure, and we’ve heard your feedback that we need to provide simpler ways for you to manage or delete it,’’ the firm explained in a blog post.



‘‘…We’re announcing auto-delete controls that make it even easier to manage your data.’’

Now, users can select a time limit for how long Google can hold onto their data.

Users select the option in settings that says ‘Choose to delete automatically.’

From there, they can choose between letting Google preserve their data for three months or 18 months.

‘‘You should always be able to manage your data in a way that works best for you – and we’re committed to giving you the best controls to make that happen’’,  the firm added.

The company said the feature is rolling out for location history and web and app activity to start, which suggests it could launch for more kinds of data in the future.

The move follows an explosive report last year from the Associated Press, which found that several Google apps and websites store user location even if users turned off Location History.

Following an investigation, the AP found that even with Location History turned off, Google stores user location when, for instance, the Google Maps app is opened, or when users conduct Google searches that aren’t related to location.

Researchers found Google logs a record of your current location each time you open its turn-by-turn navigation app, Google Maps.

Categorized in Internet Search

Most people don't care if content is sponsored as long as it's useful and high quality

Internet users are fed up with poor-quality ads. Make no mistake, most users see branded content as a fact of digital life, but they are tired of intrusive, poorly targeted experiences, so they’re opting out by installing ad blockers. However, according to a survey from Collective Bias, an influencer-based content marketing agency, sponsored content may be an unobtrusive way to reach audiences.

Collective Bias surveyed 2,111 U.S. online consumers and weighed the survey data against data from the U.S. Census Bureau in order to ensure that it had a representative sample of the U.S. population. Unsurprisingly, nearly 40 percent of use social media daily, and 25.1 percent use it even more frequently; only 11.7 percent of those surveyed who knew what sponsored content is said they “never” use social media.

The majority of the survey respondents (51 percent) said they read blogs weekly or more frequently, which means that they’re reading longer-form content. Perhaps most encouraging is not the polarized rabid love or cold disdain for sponsored content, but the fact that most people are not bothered by seeing sponsored content alongside other content.

In fact, according to the survey, internet users don’t care if content is sponsored—all they care about the quality and usefulness of the content. They want content that helps them make informed decisions, which is precisely why they search for product information, and follow influencers.

Marketers need to meet these expectations, according to Bill Sussman, president of Collective Bias, who noted:

Just because marketers have paid for content does not mean they’re off the hook from having it be informative and high-quality for audiences. The findings of this study imply that by focusing on providing genuinely useful content rather than overtly promotional or generic material, marketers can implement sponsored content programs that not only inform and delight readers, but also positively impact the bottom line, as well.

And sponsored content delivers in the most meaningful way possible: sales. More than one-third of the survey respondents have been persuaded to make a purchase because of sponsored content. Indeed, sponsored content can provide exactly what users are looking for during their purchase journey. All marketers have to do is deliver useful, high-quality content if they want to break through the digital noise and reach their target audiences.

For more details about what moves people to purchase based on sponsored content and how much they spend, check out the infographic below.

Image courtesy of grinvalds/iStock.

Source: This article was published adweek.com By Kimberlee Morrison

Categorized in Online Research

Time to face the facts. We haven’t yet reached the point where universal internet access is always available, no matter where we go. That can be frustrating, especially for busy Chromebook users who have projects to tackle, assignments to turn in, tasks to complete, and teams to work with.

Fortunately, just because your internet connection drops doesn’t mean you have to sit back and give up. Google has implemented several ways to use Chrome OS features offline, whether you need to read emails, work on documents, or carry out another task. Here’s how to do it!

Email

gmailoffline

The bad news is that there’s no permanent offline email solution for Gmail — at least, not yet. The good news is that Google is working on one, and, in the meantime, you can try out the beta. The problem with betas, of course, is that they tend to have flaws or bugs that still need to be fixed, so this option may not work perfectly for you. However, if you are stuck without email and desperately need to check for any previous updates, it may be more than enough.

Add to ChromeStart by enabling the feature. By far the easiest way is to use the Gmail Offline option available in the Chrome Web Store. This provides you with an option to “Add to Chrome” or “Visit Website.” Choose Add to Chrome to download the app, and restart Chrome.

If your Chrome browser isn’t currently open, open it and create a new tab. Look for the new Gmail Offline icon next to the taskbar and click it. This will load the offline syncing option, though you may have to go through a brief confirmation window first.Add Gmail Offline

It’s important to know what this app does. It will automatically sync all your messages and queued actions whenever Chrome is running and your internet connection is good. This allows you to see any of the latest emails or responses that you may have missed while your computer was online. It cannot magically send or receive emails that were created after you went offline unless you connect again. Not even Google is that good.

Documents

Google Docs I

For working on offline documents, we turn to Google Drive. Perhaps realizing just how many Chromebooks are used for schoolwork and on-the-go jobs, Google has worked to make all Drive documents accessible even when you aren’t connected to the internet… as long as you have the right setup.Settings Snapshot

First, make sure that Google Drive is fully updated — this isn’t usually a problem on Chromebooks, but double checking never hurts. You need a recent version of Drive to access offline features. Then, head over to your Chrome browser, log into Drive, and visit Settings, which is the first option housed beneath the gear icon in the upper-right corner of the window. Once there, look for the heading that says Offline next to a description that says, Sync Google Docs, Sheets, Slides & Drawings files to this computer so that you can edit offline. That’s pretty self-explanatory!

Make sure the box next to the Offline description is checked. Keep in mind that this solution has its limitations, however, especially when it comes to collaboration. Drive will save a state of the Drive document from the last time you connected to the internet, but it can’t do more than that. Say that your team is all working online at the office with a Google Doc, and you’re working offline in your car. Your team will be able to see and interact with each other’s changes in real time, but you will be working on your own version of the document. This can cause some issues when syncing up changes, so it’s a good idea to use this primarily for your solo work. Also, know that there are a few things that won’t work offline, including the online collection of Drive images, Google Forms, and web-based PDFs.

Web pages

Pocket-iPad

As long as you have a little time to prepare, you can also use Chrome OS to view webpages offline. There are a couple different options here, but we prefer the ease of use and features that come with downloading the Pocket extension. Pocket is a simple Chrome program that allows you to save articles, videos, and other types of content for later viewing, even when you are offline.

This is nice for long road trips when you want a bit of entertainment, but it can also prove valuable when working on work or school projects where you need access to information but an internet connection isn’t available in your work spot. Remember, however, that Chromebooks are light when it comes to storage and RAM, so trying to store too much content may lead to sluggish performance or crashes.

Scheduling

Calendar Offline

Google has extended its offline abilities to Google Calendar as well, which means that you can take a look at all your meetings, appointments, and reminders kept in Calendar whenever you want — even without internet service. It’s very easy to set up, too. As with Drive, open Calendar, click the gear icon in the top-right corner, and select Settings. At the top of the page, select the Offline option. If you have more than one Calendar, you can choose which you want to access offline.

There are some caveats, however. The version of your Calendar that you can view offline is read-only, meaning you won’t be able to make any changes to it. It also cannot sync with your other devices and import changes made elsewhere until you’re connected to the internet again. So make sure your calendar is set for the day before you go offline!

Notes

Google Keep

If you want to use your note application offline, you probably can — and this isn’t limited to just a single app. Evernote, for example, allows you to choose Offline Notebooks and select certain notebooks for offline viewing. Google Keep offers a similar feature, one that will save offline notes and automatically upload them later.

What else can you do offline?

Quite a lot, actually! Google allows third-party developers to offer offline features for their apps and extensions as well, and many have utilized the feature. There are at least a couple hundred apps in the Chrome Web Store that work offline. These include games like Angry Birds, productivity apps, publications like the New York Times, and apps that span nearly every other category you can think of. If you didn’t find your solution in our guide, peruse the Chrome Web Store for any apps you might want.

This article was published in digitaltrends by Tyler Lacoma

Categorized in Others

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Categorized in Search Engine

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