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 In August 2016, Google announced two upcoming updates that would affect how they rank sites: mobile sites would now be indexed, leaving behind desktop indexing; and the use of invasive mobile popups could result in site traffic penalizations. Much like the dreaded initial days of Google Penguin, a code name coined by those who work in search engine optimization (SEO), many marketing and ecommerce teams were concerned about how these changes would affect not only their site, but how they work.

Now Google’s modus operandi, details regarding what kind of popups, when they appeared, and even how much of a screen they can take over were hazy at best. The initial reaction was to simply shut mobile popups off, but many sites continued and still continue to use them. Perhaps better safe than sorry, a bit of data goes a long way.

In an effort to better understand what factors may result in a site penalization, Blue Acorn and AddShoppers conducted an analysis across 20 sites known to be actively using various mobile popups. Though results are considered preliminary, initial findings did result in several themes that can help teams prevent the dreaded dinging of site traffic.

Who Is Impacted?

The good news is that mobile popups can still be used, but must only take up a minimal portion of the screen. Google also stated that legally or required popups will not cause a site penalization, and these would include things like age gates. From the analysis, the most likely factors to lead to a site penalization are as follows:

  • Using medium or large size popups
  • Popups appear instantly on load
  • Popups are difficult to close
  • Popups prevent a user from consuming desired content

Sites using smaller, action based popups should not see a negative impact on their site.

Supportive Evidence

unnamed underwear brand

After doing some digging between Alexa’s Site Ranking tool and Moz, one particular ecommerce brand took a clear hit. Several other brands saw some impact as well, but because the data is still a bit light, it’s harder to clearly indicate whether or not they were directly impacted from the new algorithm. Over the coming months sites who have been penalized will be more prevalent.

This particular clothing ecommerce brand experienced the most drastic traffic decrease as a result of their popup. After analyzing their traffic, it was noted that they were using a box that covers the majority of the screen, had text formatting issues, two ways to close it, and an email capture field. The traffic was generally consistent between October and January 9, and then drastically declined. This site prominently exemplifies the negative effects of Google’s algorithm update.

Moz diversity

In addition to Alexa Traffic Rank, Moz also showed similar evidence of sites being penalized. In the chart above, this interestingly shows a relatively drastic initial decrease in domain diversity starting when the rollout began, followed by additional drops over the past 60 days. Using Moz’s domain authority tool, it also showed a two point drop for this particular brand between late December 2016 and late January 2017. On the opposite side of the spectrum,

Google’s New Algorithm

Google’s new algorithm is broken down into two components, each with a focus on pushing sites to a mobile-first ideology. Ultimately, this comes down to the majority of where traffic comes from. For years, mobile surfing has overtaken desktop, with data showing more than 5 billion people using mobile phones by 2019.

Initially set for January 10, 2017, Google stopped using a split index to decide where a website places in search results, and began rolling out penalizations for sites employing intrusive mobile popups.

Google Popup examplesAuthor : Elliot Volkman

Source : http://tech.co/google-mobile-first-invasive-popups-2017-03

Categorized in Search Engine

Columnist Eric Enge discusses the implications of Google's impending 'mobile-first' index, using a case study to illustrate some of the challenges that webmasters and Google alike will face in implementing this change.

If you follow the world of Google and search at all, you’ve heard about Google’s intent to switch to a mobile-first index. In this post, I’m going to briefly review the main points we know about Google’s plans for this new index, but I’m going to go further and detail what we found in a mobile-specific crawl we did of one website.

Based on this data, I’ll also talk about the implications of the switch and some of the challenges that Google faces with this process.

Key points about a mobile-first index

If you’ve already read about Google’s impending switch to a mobile-first index, you can jump down to the site analysis below. If not, here are some of the key statements from the Google announcement:

Today, most people are searching on Google using a mobile device. However, our ranking systems still typically look at the desktop version of a page’s content to evaluate its relevance to the user. This can cause issues when the mobile page has less content than the desktop page because our algorithms are not evaluating the actual page that is seen by a mobile searcher.

This situation occurs when publishers are trying to make their mobile site more streamlined, so they don’t include all the content from their desktop version. It’s bad for Google, though, because they currently rank sites based on a desktop crawl — and they may be sending someone to a mobile page that doesn’t have the content the user is looking for.

While Google has traditionally told people that content that is not immediately visible to users on page load will not be counted as much as other content, they’ve reversed direction on that position because of the needs of the mobile UX:

Be careful to design this in a way that will still allow Google to see the content. Basically, if it’s not in the rendered Document Object Model (DOM), Google can’t see it.

If you have a responsive site or a dynamic serving site where the primary content and markup is equivalent across mobile and desktop, you shouldn’t have to change anything.

While this is true, don’t overlook this key part of the phrase: “where the primary content and markup is equivalent across mobile and desktop.”

Make sure to serve structured markup for both the desktop and mobile version. … When adding structured data to a mobile site, avoid adding large amounts of markup that isn’t relevant to the specific information content of each document.

This post made it really clear that structured data remains a big part of Google’s plans. Structured data makes Google’s job easier. While they don’t offer ranking benefits for using it, some types of markup do alter the presentation of your content in the SERPs (in a good way), and it increases Google’s chances of correctly interpreting the content on your pages.

Sites do not have to make changes to their canonical links; we’ll continue to use these links as guides to serve the appropriate results to a user searching on desktop or mobile.

Thanks for small favors! Actually, Google rightly recognizes that it would be a nightmare for them to try to get publishers to reverse the direction of all these “switchboard tag” links.

Two other key points:

Google is trying to make the change as minimally disruptive as possible:

The mobile web does a lot less interlinking. What that means is that the mobile version of your site probably has far fewer links than the desktop version. So will Google stop using links? Here is what Gary Illyes had to say about that:

Will Links Still Count?

A case study of a mobile-first crawl

In my experience, those who work on designing mobile sites take a highly UX-centric approach to their designs. You know what? That’s a great thing! However, sometimes other aspects of site design get left off the table, such as the discoverability of the content (though I’d argue discoverability of content is a big positive for UX, too).

To illustrate the point, we did a detailed analysis of one site using our own in-house crawler, which we used to crawl both the desktop and mobile versions of the site. From a top-level view, the results were as follows:

Summary of A Mobile vs a Desktop Crawl

Right away, we see that the mobile site has 1,021 fewer pages than the desktop version — so, roughly one-third of the desktop pages are “missing” on the mobile website. That’s a pretty big number! When we delve into why, we quickly find that files with “index.php” as part of the file name are where the mobile site is missing the most pages (1,016 fewer pages on the mobile site).

For this particular site, the index.php pages are the ones that define their category hierarchy, as well as their individual post pages. In looking into this further, I found that the desktop site had 705 different category pages, and the mobile site had only 54. Worse still, there is no category nav at all on the mobile site. In fact, the UX for navigating from one post to another looks like this (Note: This is not the real site, I’ve anonymized it):

Navigating by a Load More Button is a Bad Idea

When you click the button, it will show you the next few posts. Keeping in mind that this site’s blog has been active for a decade, the click depth gets quite deep:

Click Depth of 217 Clicks!

Google is pretty determined when it crawls websites, but it’s unlikely that it’s going to travel more than 30 clicks from the home page to find content. After all, no user is going to go that far, so all that content is pretty much invisible now.

Another interesting observation from this audit is that, on the mobile version of the site, each comment on the blog posts shows on its own URL. This is not true for the desktop site. This is actually a case where the mobile site is creating more pages than the desktop site, and it’s not a good idea, as many of the comment pages are relatively poor in content.

Last but not least, exactly as Google would fear, the desktop version of this site has structured data markup, and the mobile version doesn’t.

Summary

There is much more that I could share, but I think you already get the point. Note that from all the info Google shared, there are other major issues to be concerned about that weren’t exposed in this particular audit. However, other sites we’ve looked at have had these problems.

Google may be determined to make their rollout of the mobile-first index “quality neutral,” but they are going to face some major challenges. In the public tweet discussions, there was some indication that they may use a mixed model (signals from desktop and mobile) for a while.

For one thing, I don’t think there is any danger of links being replaced as a signal. There is no other signal that captures the concept of, “I value this third-party web page so much that I want to show it to my users, and I am willing to have them leave my site as a result.”

Personally, I’d bet we’re months away from the mobile-first index being a reality, but I could be wrong. Nonetheless, it’s incumbent on us to give Google some help. This is a great time to start working on an audit of your mobile site to see how it will stack up once the switch-over occurs.

Get yourself ready in advance, and you might just pick up some rankings benefits if your competition is slower about it than you are.

Author : Eric Enge

Source : http://searchengineland.com/know-mobile-crawl-site-looks-like-270220 

Categorized in Search Engine

Mobile has taken over as the preferred way to consume content. In 2014, mobile browsing officially surpassed desktop as the primary gateway to the web. With this in mind, adjusting your marketing strategy accordingly is no longer an option, it’s a requirement.

Look around any public place and you will more than likely see people staring at their smartphones. The biggest advantage of mobile marketing is that it lets businesses get directly in front of their customers’ eyes at virtually any time. Brands everywhere are realizing that mobile is truly the marketing avenue that never sleeps.

Here are five tips to help navigate this landscape successfully.

Keep Your Mobile Site Simple

The first order of business to creating a mobile-friendly marketing strategy is optimizing your website. While a responsive design is important for any format, it is especially crucial for mobile. If done incorrectly, you run this risk of the text or images not fitting on the page and customers not seeing all the information. A shoddy mobile website will almost always prompt viewers to leave and never come back.

Consumers are far less patient on a mobile device than they are on a desktop. In fact, two thirds of smartphone users expect sites to load in four seconds or less. With this in mind, do your best to cut down on unnecessary forms and plugins that bog down your platform.

First, if you’re an online retailer, you need to pay special attention to site loading speed or you can say goodbye to sales. E-commerce platform Shopify has a great function that integrates every element of your website from landing pages to buying options to fit mobile requirements. Further, it allows you to manage multiple storefronts from your mobile too:

Free app to manage your online store

Second, if you run a blog, or have a blog on your company website, be sure that gets extra attention in the optimization process. If your content is not properly geared for the mobile user, it isn’t doing you very much good. Since Google has strengthened its mobile-friendliness search ranking factor there is no scope for blogs that require pinching and zooming or load differently than the main website.

Do periodic run-throughs of your entire platform on a laptop, desktop, tablet, and smartphone to make sure content is easy to navigate and all the elements seamlessly work to guide users down the conversion funnel.

Make Social Media a Top Priority

Research has found that nearly 80 percent of social media usage is spent on mobile devices. Brands everywhere are working tirelessly to establish a strong presence on outlets like Facebook, Twitter, and LinkedIn. While these sites are great for any method of content consumption, consider looking into some mobile-only social media platforms as well.

Apps like Instagram and Snapchat have proven to be major forces in the mobile landscape of social media. You will need to do thorough research on how content is consumed on each.

For example, Taco Bell does a phenomenal job on Snapchat with filters and user-generated content to convey their brand’s messaging in the light-hearted nature that is their brand persona.

Keep in mind the fact that you cannot present all your content in the same way if you are using mobile-only outlets in your marketing scheme. If you want to make a video-based platform like Snapchat a big contributor to your strategy, make sure you’re getting the right ROI. You’ll want to look at an analytics tool such as Snaplytics to find meaningful insights on how to appropriately create and target your postings.

Snapchat management tool

Establishing a strong, mobile-optimized social presence will not happen overnight. Remember, it’s an investment for the long-term in a rapidly shifting climate.

Make Checkout Options Easy

The checkout is the end goal of your entire marketing effort. All the time and money you’ve sunk into your business leads to this point. No one likes having to jump through a bunch of hoops to make a purchase, especially on mobile. In addition to being inconvenient, it gives the customer more time to think twice about buying. Any hitch in the process could mean the loss of a conversion.

Everyone is familiar with Amazon’s famous 1-click option. While your checkout doesn’t need to be that simple, there are many things you can do to make it more straightforward.

Start by removing all potential distractions like the navigation bar or unnecessary links. Next, create your forms with only the bare essential fields. For example, if you are selling e-books, there is no reason to get shipping information or anything related to a physical address. The last thing you want to do is waste your customers’ time.

Avoid long, one-page checkout processes as they could be intimidating to the user. Split it up into different pages. You might also consider using a visual progress indicator to let customers know how close to completion they are.  

Another thing you can do to speed up the process is offering customers the option to use PayPal or Google Wallet on your website.

A big roadblock in the checkout process can be the need to register on an e-commerce website. This can shy people away because they know as soon as they sign up, they will more than likely get bombarded with email spam. In fact, research indicates that 23 percent of users will abandon their shopping cart if they have to create a new account.

Checkout options should be easy across the board. They should be even easier on mobile.

Add Coupon Codes to the Mix

Online shoppers today love coupons. In fact, a recent study found that 96 percent of Americans plan to use their mobile devices in search of better retail bargains.

There are many benefits to implementing coupon codes into your mobile strategy. For one, they are very easy to deliver. Try incorporating them into your sign-up process. Once a visitor is registered, send out coupon codes via email or text message.

Secondly, you can get great analytics from mobile coupons. If you use a tool like GR2COUPON, you can do everything from coupon creation to viewing in-depth data on how well they perform.

Based on your findings, you can tweak all sorts of elements like the color or copy to pinpoint what your target audience is most receptive to.

Once you find the perfect balance, coupons can do wonders to make you stand out amongst competitors while providing incentives for consumers to make repeat purchases.

Never Stop Testing

The mobile landscape is still changing and consolidating. The name of the game is presenting a customer-centric experience in way that builds trust, and ultimately, brand loyalty. Therefore, you need to always be looking for ways to tweak your approach accordingly.

Some strategies that worked wonders one day, may be completely obsolete the next. With this in mind, you need to be testing and backing up each move you make with data-driven results.

Not all devices are created equal. Each can have very different hardware capabilities and limitations. This includes things like speed, resolution, memory, or physical interface. Testing each and every type of device and browser should be a priority to make sure your content meshes well.

To test a range of devices, Mobile Phone Emulator is a free tool that lets you see what your material looks like on the iPhone, HTC, LG, BlackBerry, and Samsung.

Mobile Phone Emulator

You’ll also want to continually test different browsers. Cross Browser Testing lets you examine how your platform looks and performs on over 130 browsers across 25 different operating systems.

Cross browser testing

The last thing you want is to release your website or content without it being properly groomed for certain devices. As previously stated, mobile users can be very impatient. Accommodation is expected these days and can play a major role in building relationships between you and your customers.

Parting Words

Mobile marketing is the present, and the future. If you haven’t already, now is the time to get on board and strap in for the long haul. In this day and age, shying away from mobile options can lead to the death of your businesses. At the end of the day, it’s all about getting your brand in front of as many eyes as possible, and, like it or not, most of those eyes are glued to mobile devices.

Author : Harsh Agrawal

Source : https://www.searchenginejournal.com/5-tips-navigating-constantly-moving-mobile-market/185047/

Optimizing for local search is important, but if you aren’t optimizing for mobile, you’re going to miss out on your most important source of local traffic.

For years, Google has been improving the relevance of local search, from its “Pigeon Update” to Promoted Pins. And since there are more searches on mobile than desktop, it’s no wonder that Google has put a big emphasis on mobile-friendliness in its ranking algorithms.

Taken together, that means that Google is putting a high priority on mobile local search — and so should you.

The fact of the matter is, more and more local searches are taking place on mobile. More importantly, many of those local searches come with a high purchase intent, making local mobile searches an incredibly important opportunity for your business.

Since the customers you care about are on mobile, mobile is where you need to focus the majority of your local search optimization efforts. Here’s what you need to know:

Mobile and desktop are different

You use your computer differently than your smartphone, right? Your mobile and desktop users do, too.

Since desktop computers tend to be kept at home or in the office, that’s where they get used. As a result, if someone is conducting a local search on their desktop, they probably aren’t looking for instant gratification. Their searches are still important, but they’re more likely to be making plans for the future (that can change pretty easily).

On the other hand, people searching for a local business on mobile are looking for instant gratification. People search on mobile because they have an immediate need, and in this day and age, people with an immediate need want things fast.

So, if you want to win at local search, you need to be the quick answer to people’s problems.

Winning at local mobile search

The basics of local search (like managing your reputation, getting backlinks built and claiming listings for your business) have been covered before. In this article, we’re instead going to focus on how to provide local mobile searchers with the immediate solutions they’re searching for.

Let’s start with what’s free: organic search.

Organic search on mobile

Long-tail keywords are a best practice for desktop searches, but when you’re on your phone, you generally don’t type out everything the way you do on a computer… do u?

People don’t make long-tail search queries nearly as often on mobile, so if you’re optimizing for mobile search, it doesn’t make sense to prioritize long-tail keywords.

Instead, it’s better to go after shorter phrases and keywords. After all, that’s what your audience will be typing into their phones. In addition, you’ll need mobile-optimized landing pages if you want those keywords to do anything for you.

Identifying mobile keywords

Remember, desktop and mobile are different — that still applies when it comes to the specific keywords you target. You’re going to need to research your keywords a little differently from the way you do on desktop, and most of the tools out there for keyword planning are not optimized for mobile.

However, if you’re running ads on paid search, you can find mobile-specific keyword information by checking the Search Terms report. Open AdWords and click the Keywords tab. From there, select Search Terms, then click the drop-down menu labeled Segment. Choose Device.

filter-by-device

This list will give you the searches people entered that triggered your ads. This is helpful information, but remember, your Search Terms report shows you how people find your ads — not your business.

To learn more about how people may be searching for your business online, ask people, “What would you type into your phone to find [your local product or service]?” Take that data, mix it with what you found in your Search Terms report, and you have a great list of keywords to target for local search optimization.

Additionally, you might want to ask people whether they use voice search or not. According to Google, about 20 percent of mobile searches use voice search — and that statistic is from mid-2016. It looks like it’s still growing. In order to optimize for those keywords, you can also ask people how they would phrase things when they search for something using voice search, rather than what they would type.

With all of this together, you should have a great collection of local, mobile-specific keywords to target.

Optimize your site

Identifying your target phrases and keywords is only half the battle. Now you need to work on the site pages you’d like to rank well for mobile searches.

When it comes to desktop search results, longer text often equals higher search rank, and it can even yield better conversions, but on mobile, long text really isn’t your best friend. On most devices, thousands of words of text usually get about the same amount of engagement as that user-license agreement that you never read.

At Disruptive, we’ve tested mobile content and found that not only does shorter content increase engagement, it also increases return on investment. Interesting, no?

This makes things difficult for you. You need the right keywords to appease Google’s bots, but you need the right site experience to make your mobile searcher’s happy.

So, which one should you pick?

When it comes to mobile search, it’s better to prioritize your user’s experience over your Google bot experience. In optimizing for mobile, that’s what usually produces the best results. Plus, Google is trying to emphasize page experience as a ranking factor, so improving your user experience should end up making Google happy as well.

Paid search on mobile

Organic traffic is great, but it will only get you so far. Since local search rankings on mobile are usually based on short keywords, ranking can be difficult — especially if you’ve got a lot of competition.

To get in front of a bigger audience, consider using paid search. Here are three things to remember:

1. Maintain a ‘local feel’

People who are conducting local searches will be looking for local results. As a result, they’ll be more likely to respond to ads from the companies that seem to be close to them.

To clarify my point, pretend you live in Austin, Texas. You live in a home that’s a little bit older, and one day the fuse box spontaneously catches fire. You’ll probably reach for the fire extinguisher, put out the flames, then grab your smartphone and search for an electrician near you.

If you see an ad like this, how do you think you’ll respond?

electrician-near-me

Sure, it’s not a bad ad, but you don’t want to submit your ZIP code and then twiddle your thumbs waiting while you worry about your home burning down!

To make matters worse, this ad is clearly from a national company, and there’s no way to know just how available or local the electrician it tries to pair you with will be.

Once you scroll past that ad, though, you might see an ad like this one:

electrician-near-me-2

Now there’s an ad worth clicking on! The title shows “Austin Electricians,” and the area code is local, which means this business is probably in your area. On top of that, you can just click and call right now for more info.

Which ad are you going to click?

Now, not every potential customer will be desperate for help when they search for your business, but the point remains: people who are looking for local businesses don’t want to wonder whether your business is local.

The easiest way to show them that you’re local is to simply include your location in your ad copy. Break out your paid search campaigns according to location or use dynamic keyword insertion (DKI) to ensure that the location a potential customer is searching for shows up in your copy. Yes, this might be a bit more work, but your ads will be much more relevant to their search query.

2. Use mobile ad extensions

Ad extensions can do a lot of good for your local search results. For mobile search, consider the following extensions:

  • Location extensions: Location extensions are one of the best things you can do for your local search presence. Nothing shows how local you are like showing your address.
  • Click-to-call ads: If people often call your business before they come in, you can eliminate a step for them by making the click on your ad lead to a call (maybe to set a reservation).
  • Sitelinks: Sitelink extensions let you focus on some of your site specifics, like driving directions, or your “contact us” page.

Play around with different extensions and see which ones are the most effective for your business.

3. Give Promoted Pins a try

Promoted Pins are a great way to stand out on Google Maps. They increase the accessibility and visibility of your business for local searches by putting your logo right on Google’s Map.

Walgreens Promoted Pins

Even if you’re not a well-known brand, the Pin will help your business stand out on the map. As an added bonus, Promoted Pins even let you show promotions and allow potential customers to search your inventory to see if you have what they want before they head to your business.

Summary

More and more, people are searching for local options on mobile. If your business isn’t showing up for those searches, you’ve got a big problem.

However, by implementing the tactics we’ve discussed, you can make sure that you are the easy, readily available answer to your customer’s problems and win their business!

Author : Jacob Baadsgaard

Source : http://searchengineland.com/local-search-mobile-268208

Categorized in Internet Search

Google announced back in August 2016 that it will begin to devalue web pages in mobile search with intrusive interstitials as of January 10, 2017. Going forward, Google recommends using interstitials on mobile pages that only take up a “reasonable” amount of screen space.

Here is an example of what Google considers to be “intrusive”:

Screen Shot 2017-01-09 at 3.18.00 PM

Google gave site owners plenty of time to prepare for the update, but in case you have not yet done so, I have rounded up 10 pieces of expert advice that will ensure your web pages are not affected by this penalty.

How to Avoid Google’s Mobile Interstitials Penalty

Advice from Google

The first piece of advice comes from none other than Google itself. Here’s how Google defines the penalty:

“To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.”

Takeaway: Content on the pages you have indexed in mobile search must be readily available when a user clicks through to the page from Google.

Be Honest With Yourself: Do Your Pop-Ups Serve a Purpose?

Ben Silverman from Brafton Marketing shares this advice:

“The easiest way to avoid the mobile interstitial and pop-up penalty is to think like Google, whose main objective is to make the internet more accessible, browsable, intuitive and honest, especially for mobile browsers. This means there are some exceptions to Google’s pop-up policy: If yours serves a real, honest purpose, chances are you’ll be okay.”

Takeaway: Some pop-ups are still acceptable if they are either required by law, such as age verification, or if they don’t detract from the main content on the page, such as a small banner at the top.

Hiding Content With Ads is Now Against Google Guidelines

The Verge shares this advice:

“For the most part, Google is targeting overlays that gray out the content beneath them to prevent you from reading a website, either for a few seconds or until you find and very carefully tap a little X to dismiss them.”

Takeaway: Publishers may not be happy about this, but ads that are displayed over top of the main content are no longer acceptable. This includes ads that appear when you land on a page, as well as ads that appear as you scroll down a page. There should be no barrier preventing a user from reading content on the page at any time.

Ad Publishers Need to Adapt and Look Into New Strategies

HubSpot’s Senior Product Marketing Manager, Marcus Andrews, shares this advice:

“…if they haven’t done so already, marketers solve for mobile SEO first. The pain that comes with changing a revenue model is inevitable, but shorter-term – and businesses that rely on advertiser dollars, should figure out ways to make money that don’t totally disrupt the mobile user experience.”

Takeaway: Removing revenue-generating interstitials might hurt at first, but losing organic search traffic could hurt even more. Therefore, site owners must adapt and look for non-intrusive ways to generate revenue.

Develop a Content Marketing Strategy for Generating Revenue

Sitepoint shares this advice:

“The consistent creation and distribution of relevant content attracts users without beating them with a hard-sell stick. Use content—including blog posts, round-ups, guides, videos, infographics, and more—to educate audiences and guide them through the buying process.”

Takeaway: Since the goal of Google’s interstitials penalty is to make content more accessible, use that to your advantage. Develop a content marketing strategy to sell users on your products and services, rather than intrusive pop-up ads.

Mobile-Friendly Label is Being Removed for All Sites, But Being Mobile-Friendly Still Matters

Syed Balkhi of OptinMonster shares this advice:

“The first part of the announcement that a lot of journalists skipped over is that the “mobile-friendly” label that Google is currently displaying in search results will be removed for everyone on January 10, 2017… Since over 85% of all pages in mobile search results now meet the criteria, they will be removing the label for everyone.”

Takeaway: Google will no longer consider pages with intrusive interstitials as being mobile-friendly, but don’t panic once you don’t see the “mobile-friendly” label next to your content in search results. The label is being removed for everyone, although being mobile friendly is still as important as it has ever been.

Intrusive Interstitials Not Allowed on Mobile, But Desktop is Still OK

Icegram shares this advice:

“Use display targeting rules in your popup / interstitial program, and show them only on desktop / larger screens. Don’t use popups and interstitials on mobile. Instead use smaller messages like banners, inlines or slide ins.”

Takeaway: You don’t have to remove intrusive pop-up ads and interstitials altogether, you only need to remove them on mobile pages. They can still be displayed on desktop browsers without incurring any kind of penalty.

Check Your WordPress Plugins

Sarah Gooding of WP Tavern shares this advice:

“WordPress users who use plugins to display pop up messages, whether it’s for coupons, membership offers, promotions, or another form of advertising, will want to carefully review Google’s size guidelines or consider a different approach for reaching visitors.”

Takeaway: If you use WordPress plugins to display interstitials, staying in compliance with Google’s new guidelines may be as simple as adjusting sizes using the plugin settings. Remember, keep them small and non-obtrusive. Content should be the main focus of the page.

Interstitials Triggered by Exit Intent Are Still Allowed

Google’s John Mueller shared this advice when asked if the penalty would apply to pages with an interstitial triggered on exit intent:

“At the moment those wouldn’t count. What we’re looking for is really interstitials that show up on the interaction between the search click and going through the page and seeing the content. So that’s kind of the the place we’re looking for those interstitials. What you do afterwards, like if someone clicks on stuff within your website or closes the tab or something like that then that’s kind of between you and the user.”

Takeaway: Interstitials triggered by exit intent are perfectly fine. Google is only targeting interstitials that appear when a user lands on a page.

Page-to-Page Interstitials Will Not Be Penalized

Google’s John Mueller again shared his advice when asked if the penalty only applies to pages that users land on from Google’s search results:

Takeaway: Google is not looking to penalize all pages with interstitials, only the ones which searchers can land on from search results. It’s still OK to display an interstitial when a user navigates from one of your pages to another.

Conclusion

Google is always looking for new ways to improve the search experience. The intent behind devaluing pages with intrusive interstitials is to help users find the content they need without being bombarded by pop-ups. There’s no doubt this will require a period of adjustment for site owners who have been displaying interstitials up until this point, but in the end it could lead to more time on site, more pageviews per visit, and a lower bounce rate. There are both positive and negative aspects to this update — site owners just have to keep rolling with Google’s proverbial punches.

For more information, I recommend listening to SEJ’s recent Marketing Nerds podcast where SEJ Executive Editor Kelsey Jones sits down with Simon Schnieders and Edward Kreiman from Blue Array to talk about the upcoming mobile interstitials penalty in detail.

Author : Matt Southern

Source : https://www.searchenginejournal.com/google-mobile-interstitials-penalty/183216/

Categorized in Search Engine

Google launched a new way to find new recipes for your New Years feast. The new recipe results are seen on mobile search.

Google has launched a new look and feel for the recipe search results done over a smartphone device. Alex Chitu first noticed the change that shows richer images and content for recipe-related queries.

The results show various recipe cards, with a link to “view all.” When you click on that link, it takes you into a deeper view of recipes that you can then filter more based on these bubble filters at the top of the search results.

Here is a screen shot showing the main results page on mobile:

google-mobile-recipe-main

Here is what happens after you click on “view all”.

google-mobile-recipe-results

And here is what happens when you activate the filters at the top:

google-mobile-recipe-filters

To compare, here is a screen shot I took earlier this month showing the old recipe results:

google-recipes-related-1480941617

Author: Barry Schwartz
Source: http://searchengineland.com/google-launches-new-look-recipes-mobile-search-results-266674

Categorized in News & Politics

Facebook & Google dominate the list of top best applications of 2016. Know the full list here!

Facebook And Google Dominate The List

Facebook (FB) might not be as cool as Snapchat in terms of its geo filters or YouTube in terms of watching tons of videos. However, it still on top as the most popular app in the US, according to a Nielsen report for 2016 published Wednesday.

"From new digital devices coming to the market (and grabbing headlines) to the growing interest in virtual reality thanks to new apps, 2016 was a big year for digital. As the year comes to a close, Nielsen looked at some of the top trends in digital, including the top U.S. smartphone apps and operating systems."

According to Tech Crunch, mobile applications from Facebook and Google dominated the new list of the year’s top apps released today by Nielsen. Not surprisingly, Facebook again grabbed the number one spot on the list, with more than 146 million average unique users per month, and 14 percent growth over last year.

In fact, Facebook scored several spots on the top 10 chart, thanks to its affiliates such as the Facebook Messenger and Instagram. The FB Messenger came in the second place this year. The app proves that it can have over 129 million unique monthly users. The third spot is YouTube, with over 113 monthly unique viewers.

The apps with the highest year over year change, Nielsen said, were Amazon App, which grew 43 percent and Instagram, up by 36 percent over 2015, as reported by Tech Wire. The survey conducted is a majority of smartphone owners use Android devices (53 percent), while 45 percent use IoS phones. A mere 2 percent use Windows phone, and the once mighty Blackberry now claims only 1 percent of users.

Top Mobile Apps Of 2016

Facebook took first and Facebook Messenger took second place in Nielsen's ranking. Instagram, which Facebook bought for $1 billion in 2012, was 2016's eighth most popular app, with 74 million average monthly users. The photo-sharing app's user number grew by more than one-third from 2015.

The search engine titan, Google, claimed five spots on the Top 10 list, with a combined 508 million users across its popular apps. There five apps are YouTube, Google Maps, Google Search, Google Play and Gmail.

YouTube, the mega-popular streaming site it owns, was Google's largest contribution, with 113 million people using the app. Google Maps followed with 105 million users. Google Search, the Play Store and Gmail had 103 million, 99 million and 88 million users, respectively.

Methodology

"Nielsen’s Electronic Mobile Measurement is installed with permission on panelist smartphones (approximately 9,000 panelists ages 18+ with Android and iOS handsets). The panelists are recruited online in English and include Hispanic, African-American, Asian-American, Native American and Alaskan Native and other mixed racial background consumer representation.

This method provides a holistic view of all activity on a smartphone as the behavior is being tracked without interruption. Data is based on Nielsen’s monthly survey of 30,000-plus mobile subscribers aged 13 and up in the U.S. Mobile owners are asked to identify their primary mobile handset by manufacturer and model, which are weighted to be demographically representative of mobile subscribers in the U.S. Smartphone penetration reflects all models with a high-level operating system (including Apple iOS, Android, Windows and BlackBerry)."

Author: Monica U Santos
Source: http://www.itechpost.com/articles/69647/20161229/top-mobile-apps-2016-facebook-google-dominate-list.htm

Categorized in Others

Startups have a unique technological challenge: they've got to run their businesses by using enterprise-level tools without being able to spend enterprise-level budget. Unfortunately, they've also got to make sure they're capable of enabling on-the-go productivity without the oversight of a large IT department and expensive mobile device management (MDM) software.

Fortunately, there are a host of excellent, free mobile applications available that can help startups compete against bigger and richer competitors, regardless of industry. In this article, we've listed 11 free mobile apps your startup should deploy immediately. The apps focus on everything from communications and recruitment to storage and customer relationship management (CRM). This list is by no means complete as new free mobile apps are launched every day that are designed to serve this exact purpose. If you think we've missed one or if you hear of a new one after you read this, let us know in the comments section at the end of the article. If you're not a startup but you're still interested in free mobile apps, then check out this list.

1. Microsoft Power BI

Power BI offers numerous chart types in this sample gallery.

As your startup finds its footing, you'll need to analyze data and disseminate information to employees in palatable ways. Microsoft Power BIFree at Microsoft gives you access to a wide variety of ways to monitor real-time data and trends for marketing campaigns, business performance, overall spending, and more. Best of all: the desktop and mobile software is free up to 1 GB. To view and update these interactive charts on your smartphone, download the mobile Android or iOS app.

2. X-Cart

X-Cart

If you plan on selling any of your products online, then you'll need a solid e-commerce tool. X-Cart$29.95 at X-Cart offers a free plan that lets you build a website with responsive design, a search engine optimization (SEO)-friendly catalog, and a host of add-on modules that you can pay for a la carte. With X-Cart's iOS app, you can check your dashboard for sales stats and current orders, send messages to customers, and more. Unfortunately, X-Cart is not available on Android devices.

3. Evernote Scannable

Evernote Scannable

As much as most of us would love to live in a paper-free world, not all of us have gotten the email memo. Evernote ScannableFree at iTunes Store lets you quickly scan business cards, documents, meeting notes, and any other paper-based file via your smartphone camera. You'll be able to share the file, upload it to LinkedIn, upload to the cloud, and upload it anywhere else your smartphone can access. The tool is completely free and available on Android and iOS.

4. Zoho CRM

Zoho CRM--Gamescope

Keeping track of your sales leads and your sales staff can be tricky. Thankfully, customer relationship management (CRM) tools exist to help you manage all of the sales and service data your business produces. Unfortunately, these databases can be quite expensive. Zoho CRM$20.00 at Zoho aims to solve that problem. This free CRM tool isn't robust by any means, but it offers your startup access for 10 users, basic sales lead, marketing, and customer-support automation as well as limited reporting and forecasting tools.

5. LinkedIn

LinkedIn HQ

If your startup isn't using LinkedInFree at iTunes Store to search for new talent, then you're seriously remiss. You might be one salesperson, one developer, or one business partner away from conquering your vertical. The iOS and Android apps feature easy contact and connection management as well as solid push notification customization.

6. Zoho Recruit

Zoho Recruit - This is a view of the home screen.

Once you've scouted candidates on LinkedIn, you'll need software to help you manage the hiring process. Zoho RecruitFree at Zoho is a solid applicant tracking (AT) tool, especially if you already use other Zoho Software-as-a-Service (SaaS) apps (such as the aforementioned CRM app). The free plan offers access to one administrator who can manage up to five jobs. The tool is available on both Android and iOS devices, and lets you input, publish, and track jobs. You'll also receive five custom email templates for starters.

7. Google Drive

Google Drive mobile notifications

We're all familiar with Google DriveFree at iTunes Store. But did you know that this productivity suite, file-syncing, and online storage service is free up to 15 GB? That's basically the size of an entry-level iPhone 6. Also, files you create by using Google Docs, Sheets, and other in-Drive apps (in Google's proprietary, online formats) don't count toward that quota nor do files shared with you. With Drive, you gain access to real-time document management for remote collaboration, which is perfect for last-minute updates to your business plan. With the mobile apps, available on iOS and Android (obviously), you can create, edit, and share documents, see details of your files, and mark them to be stored offline on your device.

8. Zenefits

Zenefits - Dashboard

ZenefitsFree at YourPeople, Inc is one of the best human resources (HR) software and management tools on the market. It's ideally suited for startups, and it features a gorgeous user interface (UI) and integrates well with most major payroll processors. With the free plan, you'll be able to make employee updates, enable employees to view and update their own information, and get access to an employee directory. Zenefits is only available on iOS.

9. Slack

Hacks for Slack

Slack$8.00 at Slack is the ideal business collaboration and messaging app for your startup. You can chat with employees in large, open groups or you can create small groups or one-to-one Slack channels for private conversations. Slack's Lite option is free and comes with 5 GB of file storage. With the Android, iOS, and Windows apps, you can stay connected to your employees 24 hours a day. The best part about Slack is that its GIF and emoji functionality offer a startup-like collegiality that you won't find on more zipped-up, corporate communications tools.

10. Join.me

Join.Me

Don't let your geography limit who you can hire. Join.me$15.00 at LogMeInoffers excellent mobile video conferencing for free, for up to 10 meeting participants and five video feeds. This gives you the tools to work closely and remotely with rockstar employees around the world. You'll be able to share your screen and make internet calls to audio conferences. The tool features a modern UI that's easy to use and offers plenty of features to enhance your online meetings. These features include easy meeting creation, solid video consistency, and online chat functionality. You'll get all of this on free Android and iOS apps.

11. MailChimp

MailChimp Email template

Your startup is going to need a solid email marketing tool regardless of what your business is attempting to sell. MailChimp$10.00 at MailChimp offers a "Forever Free" plan that lets you send 12,000 emails per month to less than 2,000 accounts. MailChimp also offers a pay-as-you-go plan that's designed for businesses that discover the free plan isn't enough but for whom the monthly plans aren't quite right, either. Under the pay-as-you-go plan, you pay for each email. This plan's rates vary by volume: the more you buy, the lower the price. For example, 300 credits cost $9 or $0.01 per email, while 200,000 credits cost $1,000 or $0.05 per thousand emails. MailChimp's Android and iOS apps let you manage your lists, add new subscribers, send campaigns, and view reports.

Auhtor : JUAN MARTINEZ

Source : http://www.pcmag.com/article/350291/11-best-free-mobile-apps-for-startups-of-2016

Categorized in Science & Tech

Mobile health has experienced dynamic growth during the past 2 years. All smartphone platforms now have a wide range of apps for management of medical conditions, fitness, and home health monitoring. As consumers become more comfortable with smartphones, their use of apps to manage health and fitness will increase. This is an update to a previous article where we analyzed search trends in Mobile Health using Google Trends.

Google Trends allows users to search its database for trends in search data. The data are scaled from 0 to 100 and plotted over a time scale to create a line graph, with 100 being the peak popularity for a particular search term. Users can compare up to five search terms and apply various filters to refine their search. While search trends might not directly reflect the popularity of apps, it does give a sense of search interest.

Fitness, Health, and APIs

Fitness apps have consistently been the most popular way consumers utilize Mobile Health. Before 2014, the general term “fitness app” was the most popular search term when compared to other popular Mobile Health terms. This changed in 2014 when there was a spike in searches for “health app”.

Google Trends Highlight Trends in Mobile Health

Google Trends Highlight Trends in Mobile Health

This change happened in conjunction with innovations in mobile health, and can be tied to the introduction of Google and Apple’s health APIs for their respective mobile platforms. Google Fit APIs were introduced during the 2014 Google I/O conference, and Apple introduced HealthKit during WWDC 2014. The spike in “health app” correlates with searches for apple and google’s APIs as seen below:

Google Trends Highlight Trends in Mobile Health

Google Trends Highlight Trends in Mobile Health

Now that specific products have been developed for these platforms, “health app” has trended back down to nearly the same level as the term “fitness app”. Health and fitness have been trending more than apps for specific medical conditions, and 2014 saw the largest growth for the field.

Apps for Specific Medical Conditions

In comparison to health and fitness, searches for medical apps specific to common diseases were less frequent. Fitness and health apps had to be excluded in order to see a difference between apps for medical conditions. There are many reasons for this disparity. Compared to fitness, medical diagnoses like diabetes currently do not share the same appeal of posting significant milestones online. Social interactions within apps are a major reason for generating interest and participation, an appeal that most medical apps lack. Fitness applications are also marketable to a broader segment of the consumer market. Health and Fitness apps typically require minimal user input as activity data is tracked automatically from wearable tech and mobile devices. This is in comparison to most diabetes monitoring apps which still require manual input of blood glucose levels. These advantages over medical conditions could account for the increased popularity of health and fitness apps.

There is also a distinct separation of popularity between specific diagnoses. The general term “medical app” remains the most frequent search term. Searches for “Pregnancy app” were higher than other medical conditions such as diabetes, cholesterol, and blood pressure. This is despite the fact that there are more people with these chronic medical problems when compared to pregnancies. There are several factors that could explain this difference. The targeted demographics differ, with the majority of those in childbearing age now being millennials who have grown up with mobile technology. The diagnosis of pregnancy carries an intensive period afterwards where patients seek progressive education and guidance. It is intuitive that younger generations of consumers are more likely to utilize apps as a resource for knowledge and guidance in health. Pregnancy is unique in that it carries discrete stages of progression, while other conditions focus on maintaining goals. Apps for pregnancy also typically don’t require manual input of health data. The popularity of pregnancy apps on Google searches are due to the advantages they have over other chronic conditions.

Medical conditions have different rates of growth on Google Trends. Pregnancy apps show the highest growth rate, while cholesterol app searches remain flat. Blood pressure apps have seen a recent increase in the last two years as more compatible home blood pressure devices have been introduced to the consumer market. New devices and wearable tech that can utilize APIs to automate health data tracking could renew interest in chronic medical conditions. Searches for diabetes apps have seen minimal growth, but as new developments allows for wireless syncing of data from insulin pumps and CGMs, search trends may increase like blood pressure apps have.

Google Trends Highlight Trends in Mobile Health

Google Trends Highlight Trends in Mobile Health

Regional Impact

Google Trends has the ability to display patterns of search trends regionally. The United States remains the leading country in searches for medical apps while Australia leads in health and fitness.

Search patterns also correlate with cultural norms. There are yearly spikes in North American searches for “Health App” during January, where New Year resolutions abound. These patterns are not as evident in Australia, despite the country leading the world in searches for fitness. Australia also shares in the practice of New Years Resolutions, but Australians are known for having a high priority in their fitness culture, which may not be affected by New Year resolutions as with Americans.

Google Trends Highlight Trends in Mobile Health 9

US searches for fitness and medical apps

Google Trends Highlight Trends in Mobile Health 10

Australian searches for fitness and medical apps

Conclusion

Consumers are showing increasing interest in using apps to manage their health and medical conditions. Google Trends is an interesting way to examine this interest through the use of their search engine. Some surprising findings were the popularity of pregnancy apps over more common medical conditions. This popularity can be attributed to millennials becoming the primary demographic for this product. It can be anticipated that as more millennials transition to an age range where chronic medical conditions are common, they will turn towards mobile health as a resource to learn and manage their new diagnoses.

Health and fitness apps saw spikes of searches in 2014 due to innovations from major smartphone developers. APIs have made it easier for developers to integrate the massive amount of data that wearables and mobile devices have been collecting. The differentiation between “health” and “fitness” apps may disappear as fitness data becomes integrated into overall health management. As evidenced in 2014, health apps will have a greater role in consumer use, especially as these platforms develop more ways to help impact health outcomes. Apple has recently partnered with the Mayo Clinic and Epic, which are potential ways to integrate health data with EHRs in a meaningful way for providers to make healthcare decisions for patients.

Regional differences may be evidence that marketing during the new year for fitness apps may hold more impact for North America but may be negligible in countries like Australia. Newer generations of users will look for apps to maintain their health and learn about how to manage new medical diagnoses. As mobile platforms find better ways to integrate social engagement, effectively use health data, and integrate with medical management, consumers and healthcare providers will have powerful tools to manage health.

Author:  David Tseng MD

Source:  http://www.imedicalapps.com

Categorized in Search Engine

Two years ago, Google introduced the mobile-friendly label. Then we witnessed ‘mobilegeddon’, where Google began prioritizing these mobile sites. Now, they are cracking down on mobile sites offering a substandard user experience.

On January 10th 2017, any sites with intrusive interstitials may lose ranking juice. The key question then is, what counts as an intrusive interstitial? Essentially, it’s any extraneous content that appears over the majority of the page proper. Call them silly, but Google assumes visitors enjoy seeing the information they clicked for.

At this point you may well have further questions; fortunately, I am here to answer them. In this post, I will help you decide exactly what will and won’t count as an intrusive interstitial by Google. Let’s get straight to it!

What Is an Intrusive Interstitial?

Intrusive interstitials are essentially popup ads. They tend to block most or all of a page, leading to a bad user experience for desktop and mobile users alike.

google examples of intrusive interstitials

Google’s own examples of intrusive interstitials.

These types of ads make it frustrating at best to access the page as intended. The general exception to the rule is when there are legally required (or ethically advised) notifications, such as popups for age verification.

The kicker is that while popups are moderately annoying on desktops, there is even less screen real estate to work with on mobile devices. In these cases, it can completely ruin the user experience. Here are a few examples of how this goes wrong:

  1. The interstitial covers most or all of the content on a page.
  2. The interstitial is not responsive. That means it is difficult or impossible to close it on a mobile, rendering the page useless for mobile users.
  3. The interstitial is not triggered by an action, such as “Click here to subscribe.” Rather, it pops up on its own without prompting, creating an unpleasant surprise for the mobile viewer.

As you can see, the issue is not only the annoyance of popups but their role in ruining the user experience. If you find an interstitial on your own site that you’re not sure of, we find it best to err on the side of a pleasing experience for the user.

Why Are Intrusive Interstitials Being Targeted?

Our first clue that Google was shifting from banning app interstitials to allinterstitials was August 2015, when Gary Illyes confessed to the world that he’d love to use them as a negative ranking factor one day. Back then, he said, “But we don’t have anything to announce at the moment.”

By now, you already have a bit of insight into Google’s decision. For a better understanding of what exactly is under scrutiny as January 10th races towards us, we can look at the factors that play a role in the market.

As frustrating as users find popups, companies continue to use them because they are effective. In one recent study of 1,754,957,675 popups, there was an average 3.09% conversion rate, with high-performing popups performing on average at 9.28%.

However, mobile traffic is growing, and Google seems to be leaning into it hard. In 2015, Google reported that access via mobile was higher than desktop searches in ten countries. Meanwhile, it’s worth noting that 56% of traffic on major sites comes from mobile.

HubSpot’s Senior Product Marketing Manager, Marcus Andrews, recently gave us a friendly reminder that “Google is very focused on the user.” He notes, “Marketers are always looking for hacky ways to increase traffic and conversion rates, and every once in a while, Google needs to make a correction to improve the user experience.”

It’s no surprise then that Google is focusing its resources on mobile, rather than desktop. It’s where the majority of users are — that’s just good business. Between this and its Accelerated Mobile Pages (AMP) project, it’s fair to say Google wants webmasters to offer a seamless user experience for mobile users.

It’s important to note that Google is currently only looking at interstitials that show up when the user first lands on the website from a search result. This means the important part is ensuring that any traffic coming from Google isn’t served these interstitials until the user has clicked further into the site.

“What we’re looking for is really interstitials that show up on the interaction between the search click and going through the page and seeing the content. What you do afterward like if someone clicks on stuff within your website or closes the tab or something like that then that’s kind of between you and the user,” John Mueller from Google Webmaster Central announced during an office-hours Google+ hangout.

How to Identify Intrusive Interstitials

Google has already decided that all interstitials ruining the user experience will negatively impact that site’s ranking signal.

What you need now is a blueprint to check your own site against. How can you tell which interstitials are okay, and which aren’t? Keep reading!

Intrusive Interstitials That Will Be Penalized

The examples of penalized interstitials provided by Google are relatively straightforward. So far, we know of three types of interstitials that will be problematic.

The first is a regular popup, or a modal window blocking the content of the page. These often come with a dark semi-transparent background dimming the rest of the content. These are perhaps the most traditional popups, in that they appear to literally pop up over the rest of the page.

An example of an intrusive popup from Google

An example of an intrusive popup from Google: a regular popup, or a modal window blocking the content of the page.

You can see how the background dims to a dark gray for the modal popup:

example of an intrusive popup
A real-life example of a regular intrusive popup.

The second is a standalone, full-screen interstitial that sits above the header of the website. These interstitials typically force your browser to scroll up to see it before letting you see the rest of the content.

An example of an intrusive standalone interstitial from Google

An example of an intrusive standalone interstitial from Google: a standalone, full-screen interstitial that sits above the header of the website.

The last is also a standalone, but essentially a full-screen modal window blocking the content.

Another example of an intrusive standalone interstitial from Google

Another example of an intrusive standalone interstitial from Google: essentially a full-screen modal window blocking the content.

Its functionality is like that of a regular popup, but you get no preview of what content lies below. In practice, they look exactly the same as the previous standalone popup. Here’s a real-life example:

a real-life example of an intrusive standalone interstitial

A real-life example of an intrusive standalone interstitial that blocks the content.

However, in some cases, it doesn’t seem so cut and dry. For example, what if you have a live chat box that automatically appears to help the guest? This isn’t a direct advertisement, but it does still ruin the user experience if all they want to do is read the content they came for.

In these cases, think about the popup in its purest form — a box that appears over the actual page content. If it’s not a necessity, there’s a good chance it’s going to be penalized.

Intrusive Interstitials That Shouldn’t Be Penalized

It’s important to remember that not all interstitials will be an issue. Depending on your website and country, you may have legal or ethical reasons to display interstitials. Google knows this, and isn’t planning to punish you for it.

Google provides two predominant examples of these legally required interstitials, the first being legally required age verification blockers. These help create a shield for age-sensitive content such as websites featuring alcohol or adult content. The second example is cookie consent notifications, as they are required in the EU.

Finally, and perhaps most importantly, any banners taking up a “reasonable amount of space” should be safe. Though an exact size is not provided, it is better to play it safe and assume less is more. If you keep it to 15% or less, even landscape mode devices will still have enough room to read several lines of text.

This goes to show that you can still keep your ads, but you may need to switch up your approach by respecting the user’s screen space first and foremost. Try redesigning interstitials you can’t part with so they take up a small amount of the page, perhaps reducing them to a link that leads to a separate page entirely. In a last-ditch effort, you could change them to be inline ads. If you’re not sure what works best, try A/B testing to find an effective middle ground.

All this said, there is no guarantee of what will or will not be counted against you. Google only notes that these, when used responsibly, will not be affected.

Conclusion

As the deadline draws near, we urge you to check your interstitials and ensure they follow Google’s new guidelines. Though it’s not clear how strong this new ranking signal will be, Google shows a definitive preference for mobile. We recommend that you don’t underestimate its power.

It is relatively straightforward to identify your intrusive interstitials and take action:

  1. Review required interstitials, such as age-verification popups and cookie notifications. You’ll leave these live, but ensure they are easy to use on mobile devices.
  2. Find the interstitials on your site, leading directly from Google search, that act as advertisements.
  3. If these are so effective that you can’t justify getting rid of them, try modifying them to take up a small amount of screen space for mobile devices. Otherwise, we recommend removing them entirely.

What are your fears about the new intrusive interstitial ranking signal? Ask any further questions you have in the comments section below!

Author:  Aleh Barysevich

Source:  https://www.searchenginejournal.com

Categorized in Internet Privacy
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