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First there was Panda and Penguin. Now, Google will release a Google mobile update on April 21. This update promises to be even wider-reaching than both of the “bird-inspired” updates that valued high-quality content.

Writing For Google's Biggest Algorithm Update Yet | SEJ

Understanding the Scope of Google’s “Mobilegeddon” Update

Google’s new update promises to be a game changer. The algorithm will rank mobile-friendly sites higher than non-mobile-friendly ones. Many webmasters from around the world are (rightfully) anxious about its release since it could significantly impact traffic.

From a writer’s perspective, the update gives us something to think about as well. Does this mean we need to learn a whole new way to create web content?

There is no getting around the fact that your website must be mobile.

Before Panda and Penguin made their debuts, it was fairly easy to rank a website at the top of the search result by indiscriminately stuffing a particular keyword. These updates crippled a number of websites because they depended on that tactic to gain traffic.

The Mobilegeddon promises to do the same for webmasters who have neglected optimization for mobile browsers. This could be potentially devastating to some reaches of the Internet. Google has already stated that there will be no middle ground. Your site will either be mobile friendly or not. This could mean an entire reworking of site architecture and the content contained therein. This is of utmost importance to us as webmasters, writers, and marketers.

Content Production for the Mobilegeddon

Get ahead of this potentially game-changing update. Although it isn’t in effect yet, estimate how writing for a mobile site differs from writing for PCs. There is going to be a series of changes that content producers should aim to heed if they intend to keep producing high-quality, compelling content after the update has rolled out. Read this Search Engine Land post that offers three actions to prepare your website for the impending update.

From what we know about the update, it’s likely that we will have to make changes to our content production habits. Here are a few tactics that will help:

1. Curtail Headline Length

User experience on a mobile device is different than a desktop browser. One of the most obvious differences is the change in screen size (and the amount of usable real estate). Currently, a headline can stretch across the full banner-length of a browser, but mobile screens change the game when it comes to headline width.

 

What this Means for Us: Create shorter headlines. For Twitter users, it just means that you can practice your 140-character limit more often. For those of us who don’t use this particular social media network, now is a good time to start. We need to learn how to condense page-width headlines into more bite-sized chunks, without sacrificing the impact potential of our headline.

2. Make Shorter Paragraphs

“Snackable content” is something that content producers are all too aware of, but is especially important for mobile optimization. Create content that the user can consume in one sitting. However, the format in which we present this content is likely to be as bite-sized as the content itself. Because of short attention spans and aversions to “walls of text” it’s likely that mobile users would feel put upon when it comes to dealing with paragraphs that fill their entire screen.

What this Means for Us: Learn to summarize your ideas. Keep to the point and make your copy more targeted in nature. In some cases, such as home pages, reduce the amount of copy there altogether. Increased copy gives the user a hard time and makes for difficult reading, especially on a tiny display. Get your message across in short bursts.

3. Less Words, More Action

In Orwell’s 1984, he invented a form of the English language called “newspeak” where words were combined, removing unnecessary and frivolous ones and replacing the others that didn’t serve a purpose. This mobile update is likely to make content producers do the same, paring content down to be less wordy while at the same time interspersing calls to action. Condensing content will require us to consider what we write and distill the message in as few words as possible.

What this Means for Us: Rethink the methodology for creating content. In addition to making content compelling and benefit focused, we must also now take a look at the amount of words we use and how often we call to action. It could possibly mean a change in the basic tenets of web writing.

The exclusion is blog content– they will always rank and read better in long form – but for your home and main pages, less content means a better mobile experience, and happier readers.

 

Preparing for the Mobilegeddon Now

Luckily, this change does not require us to find a fallout shelter to survive. Writing habits just need to be carefully considered.

You may need to review web writing and revamp some marketing approaches accordingly to align to with what is expected from mobile friendly sites.

Source : searchenginejournal

Categorized in Search Engine

In a recent poll by Tech Pro Research, 45 percent of respondents chose mobile devices as their company's weakest link, in terms of security

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According to an online poll conducted by Tech Pro Research in June, everyday threats like security breaches involving mobile devices are more worrisome than acts of cybercrime. More results from this research are presented in the infographic below: 

To learn more, download the full report: Cybersecurity Research: Weak Links, Digital Forensics, and International Concerns. (Tech Pro Research membership required.)

You can also download our full special report on "Cyberwar and the Future of Cybersecurity" as a PDF in magazine format, available for free at registered ZDNet and TechRepublic members.

Source : zdnet

Categorized in Online Research

MOBILE technology such as smartphones and tablets are giving scammers fresh ways to steal your money.

Researchers say there are 25 million mobile services in Australia, more than one per person, with smartphones owned by 90 per cent of households and tablets owned by 60 per cent. It’s rich pickings for fraudsters who are mainly based overseas.

“Scammers are getting better at what they do,” says Australian Competition and Consumer Commission deputy chair Delia Rickard.

“We have had more calls already this year about scams than all of last year.”

STAY VIGILANT ... ACCC deputy chair Delia Rickard says scam reports are up this year. Source: Supplied

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The ACCC’s Targeting Scams report found that phone and text message scams remain the most common delivery method, although a large proportion is still through landline phone calls that typically target older, vulnerable consumers.

One-third of all victims have been targeted by scammers through social media sites.

“Scams delivered online, including email, internet and social networking platforms, account for $37.6 million or 44 per cent of losses for reports identifying the scammer contact method,” the report says.

Rickard says SMS scams typically ask you to respond to an offer and result in you being charged high call rates or subscriptions.

“Tablets and smartphones are not impervious to scams and malware,” she says.

Older Australians hit by investment scams

The most likely way to get your mobile device infected is to download apps from non-official channels, Rickard says. Consumers should stick to the official iTunes and Android app stores and always allow devices’ security updates.

“Be wary of free downloads such as music, free apps, games and downloads from adult sites, which often contain harmful software,” Rickard says.

Making tap-and-go credit card payments with smartphones opens another channel for scammers, so it’s important to keep your device protected by passwords and security updates to it being used as a free credit card.

People’s Choice Credit Union CEO Steve Laidlaw says people sometimes forget that they now carry supercomputers in their pockets.

“Just like any computer, mobile devices are at risk of attack by hackers,” he says.

POCKET SUPERCOMPUTERS ... People's Choice Credit Union CEO Steve Laidlaw says mobile devices are at risk just like PCs. Picture: Stephen Laffer Source: News Corp Australia

“By installing security software, turning on the safety features of your device, activating login authentication on the device, SIM card and voicemail and by making sure Bluetooth is turned off when you’re not using it, you’ll help secure our personal information.”

Laidlaw says you should be careful when banking and shopping online, and never open attachments or links in emails or SMS messages from unknown and unexpected sources. Spelling and grammar mistakes can be a big giveaway in scam messages sent to you, he says.

“Avoid using free public Wi-Fi when sharing personal information online as these networks are not secure, and are easy for hackers to access.

“If you’re at the airport, in a cafe or on public transport, be aware of what’s on your screen and what is visible to others. Criminals can observe passwords and other private details from your screen without you knowing, so consider a privacy film for your device.”

Source : news.com

Categorized in Science & Tech

People all over the world are using the Web every day - to shop, to search, and to communicate. We're not tethered to our desktop computers anymore, either; we're using phones, tablets, and other easy to use devices to get where we want to go online. Here are six search engines that offer a mobile alternative experience: they're easy to use, and offer a more streamlined search experience than that of the standard desktop. 

Google Mobile

1.  Google

Google's mobile search option is a lean version of the Google we all know and love, offering quick results with the option to search locally, for images, maps, and much more. Once you're signed into your Google account, your searches, history, and preferences will be synced across whatever devices you use, making your Google experience as streamlined and seamlessly integrated as possible. What does this mean? Basically, if you search for something using your computer at home, and then pick up your phone while out to search for something else, you should see your previous searches in your Google search history, even though you used two different devices to make them. 

More Google properties with mobile options

More »
Yahoo mobile

2.  Yahoo

Yahoo's mobile search offers an interesting search experience - you have the option of looking at mobile Web-enabled sites OR PC-enabled sites (mobile sites render differently basically because of space constrictions), as well as targeted local results.In addition, specific Yahoo properties, such as email, have their own mobile apps that are dedicated only to that function. 

More Yahoo search options

More »
 

3.  USA.gov

If you need to look up government resources while you're out and about, then USA.gov's mobile search engine is what you want. A simple search for "president" retrieved a list of FAQ's, government Web results, images, and news, with the option to search more specifically in any of these sections.

More government sites

More »
youtube mobile

4.  YouTube

You're going to want to make sure you have a robust battery before checking out YouTube, because it will eat up a lot of resources. However, if you're wanting to watch the latest videos, YouTube is always a good choice.Just like the full desktop version of  YouTube, you're able to customize YouTube on your mobile device to show what you're  most interested in. Note: personalization goes along with whatever Google account you're signed into, as YouTube is owned by the Google umbrella of properties. 

More possible video options

More »
 
twitter

5.  Twitter

While Twitter is used primarily as a microbloggingapplication, it's starting to morph into a legitimate search destination (learn how to search Twitter with Twitter search operators).Twitter is especially useful when used via mobile, especially if you're looking for breaking information on news or local events - it tends to be updated much faster than typical news outlets.  More »

6.  Amazon 
BUY FROM AMAZON 

Search for deals on the go with Amazon; this comes in handy especially when you want to compare prices online and offline. This easy to use app makes it as easy as possible to shop and purchase items with a minimum of clicks.Amazon's mobile app is also able to figure out if you left something in your shopping cart on your phone (for example) and syncs across devices to make sure you have the same items in your cart if you access Amazon on your desktop.  Check Amazon rating »

Source : websearch

Categorized in Search Engine

How has the rise of mobile changed the way people view Google SERPs? Contributor Kristi Kellogg summarizes a session from SMX East in which Mediative's Chris Pinkerton discusses the results of eye-tracking studies. 

Chris Pinkerton, the vice president of business development at Mediative, has been tracking the ways viewers look at the Google search engine results page (SERP) since 2003. In that time, Mediative’s eye-tracking studies have revealed major shifts in the way users consume the SERP.

At SMX East 2016, he explored the ways the proliferation of mobile devices have deeply impacted user search behavior on both mobile and desktop searches.

Pinkerton asserts that search activity, psychologically speaking, is mindless activity. It’s mindless because of the habits that form with the devices we use.

chris-pinkerton.jpg

Habits are a very powerful thing to start to understand. Developing a habit of consuming information on a desktop in a certain way changes the way you consume content.

Looking back at 2003, Google became the dominant search engine because it drove people to find information faster than its competitors. That created habitual behavior — people found content the fastest on Google and kept coming back.

(As an aside, Bing has implemented programs to pay people for their search behavior in an attempt to break these deeply ingrained habits and introduce a new behavior.)

In 2005, there was a Golden Triangle pattern when it came to eyeballs on the Google SERP. But in 2016, this pattern is vastly different (see below), due in large part to mobile. It’s changed the way people consume the SERP and the speed at which they consume it. Users spot-scan and find what is contextually relevant for them.

pinkerton

Mobile devices have habitually conditioned searchers to scan vertically more than horizontally. This has translated to desktop search as well. People are viewing more search listings during a single session but are spending less time viewing each one.

Users are looking the front end of search listings, so make sure your main message comes first.While it used to take a user 2.6 seconds to consume a SERP, that time has been cut in half, to 1.3 seconds, Pinkerton said.

Regardless of mobile’s impact, the No. 1 organic listing captures the most click activity, regardless of what new elements are presented. However, it takes 87 percent longer for the No. 1 organic listing to be first seen on a mobile device vs. desktop, he said.

Statistics that will impact your digital marketing strategy

Knowledge Graph

  • With a Knowledge Graph panel on the SERP, almost 22 percent fewer clicks went to the top No. 1 organic listing.
  • 93% of searchers look at the Knowledge Graph panel.
  • 49% of searchers click on the Knowledge Graph panel

Local listings and map

  • 47% more clicks on the map and local listing occur when positioned above the organic listings.
  • 10% of clicks on local listing on average.
  • 51% more searchers view the local listings and map when positioned above the organic listings.

Star ratings

  • Listings with star ratings capture 24% of page clicks on average.

Sponsored listings

  • Top sponsored listings are viewed after 0.36 seconds on average.
  • 2% of clicks on the top two sponsored listings on mobile vs. 14.5% on desktop.
  • The top organic listing gets 10% fewer clicks when three sponsored listings are present vs. one sponsored listing.

Organic listings

  • Top organic listings capture the most search activity (33.2%).
  • 5% of searchers on average look at the top organic listing.
  • 57% of clicks go to the top four organic listings on average.
  • Only 7.4% of the clicks that occur are below the fourth organic listing on mobile vs. 16% on desktop.

Read Mediative’s full eye-tracking report (registration required). See how user behavior has changed in just the last two years with my reports from SMX East 2014 and 2015.


Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.

Original source of this article is Search Engine Land

Categorized in Science & Tech

A year after Google launched their mobile-friendly testing tool, Bing has launched their own similar version, the Bing Mobile Friendliness Test Tool.

Bing announced the release of their mobile friendliness test tool today. This was promised to us back in May 2015, when Bing told us they were working on a mobile-friendly Bing ranking algorithm. It was actually expected in the late summer but was delayed.

The tool evaluates a page to check if it is mobile-friendly based on these criteria:

  • Viewport and Zoom control configuration
  • Width of page content
  • Readability of text on the page
  • Spacing of links and other elements on the page
  • Use of incompatible plug-ins

Here is a screen shot of the tool in action. As you can see, it shows a preview of the site on the right side:

sel-bing-mobile-friendly-test-700x600

Bing has not yet announced the launch of their mobile-friendly algorithm; that may come soon.

Bing’s blog post does include a lot of detail on why a website might fail any of the above criteria, so check it out. You can access the tool at this URL.

Google launched their mobile-friendly testing tool just about a year ago today.

Source : http://searchengineland.com

Categorized in Search Engine

 

This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.

A former Yahoo and Amazon employee, and current marketing VP at mobile ad exchange Inneractive, has published an analysis of the Chinese mobile publishing and advertising market in TechCrunch. The article touches on the market’s competitive landscape, the ambitions of local players, and the opportunities for international firms. In particular, the author highlights growing demand for Chinese publishers to monetize traffic overseas, creating a golden opportunity for Western ad tech firms to lend a helping hand.

 

  • China’s online oligopoly. Baidu, Alibaba and Tencent, together referred to as BAT, account for 73% of the Chinese online ad market, according to an eMarketer analysis cited by TechCrunch. Baidu registered 667 millionmobile users for its search engine in June, Alibaba mobile active users is at 427 million, and Tencent’s WeChat and QQ apps have806 million and 667 million users, respectively. Analogies may be drawn here between Facebook and Google's dominance in the US, although a choice between three parties always trumps a duopoly. 
  • Eyes on the horizon. Chinese publishers are eager to expand beyond the mainland, partly because of the difficulty of competing against the BAT triumvirate, which retains the majority of user traffic there. Digital companies are therefore venturing overseas in search of riper opportunities. Southeast Asia accounts for most of Chinese publisher traffic, but companies are pushing harder for share in North American markets, where there are higher value users. CPM rates in western markets are typically 10 to 20 times higher than n Southeast Asia. This is driven by thelower spending per person in APAC, which is at $15 per capita, compared with $165 in the US and $95 in Europe.
  • Journey to the West. The search for high value users has caused some publishers to bypass their home market entirely, electing instead to launch in the US or Europe. Popular millennial app Musical.ly, which is partly-owned by Beijing-based Cheetah Mobile, was developed and launched in the US in 2015. Apus, an Android launcher for personalizing a mobile OS's UI/UX has more than 900 million downloads, 30% of which emanate from the US and Europe. Marketing products in the US also plays into recent migration flows. China was the leading country of origin among 1.2 million immigrants counted in the US in 2013,according to Migration Policy.
  • Utility apps over content. Chinese app publishers tend to focus on the utilities category – like Android launches, keyboard apps, memory and battery optimizers, and so on. This is a sensible strategy given the wide usage of these apps. Utility apps accounted for nine of the top 25 mobile apps in the US by unique visitors, according to the ComScore. Chinese developers have largely avoided releasing content-based apps in the US because of the language disadvantage, but are increasingly moving into this space, and into the gaming space too. For example, last year Tencent bought Riot Games, which publishes the popular League of Legends franchise.
  • A window for Westerners. Chinese publishers’ aims to be present in the US and Europe creates an opportunity for international firms to support these ambitions. The relationship can be two-way, with foreign firms guiding a Chinese partner through Western markets, and a Chinese firm providing an anchor for a Western firm to establish itself in Greater China and APAC. More specifically, the article mentions that there are large opportunities for ad tech companies specializing in native, video, and customized programmatic environments across a network of vetted, private marketplaces. With that said, not all Western firms have fared favorably in China. To begin, the major platforms – including Google, Facebook and Twitter – are all blocked in the mainland. Meanwhile, China has been a sluggish market for advertising giant WPP, which posted negative year-on-year growth in the region when it announced its interim results last month. 

To receive stories like this one directly to your inbox every morning, sign up for the Digital Media Briefing newsletter. Click here to learn more about how you can gain risk-free access today.

Source : http://www.businessinsider.com/

Categorized in Market Research

The number of China’s third-party mobile browser active users topped 450 million people with a growth rate of 6.3% QoQ according to BigData Research. The number is expected to reach 480 million by the end of 2015.

Growth rate of China’s third-party mobile browser market slowed down in Q3 2015, up 6.3% QoQ


Domestic third-party mobile browser market has entered a mature stage. China internet giants have started to develop the accurate delivery of information, socialized browsers, mobile web page gaming and others to build mobile browsers personalized information and entertainment platforms.

News and search are the top two applications on mobile browsers

UC Browser (Alibaba), QQ Browser (Tencent), and Baidu Browser led China’s third-party mobile browser market in Q3 2015


UC Browser (Alibaba), QQ Browser (Tencent), and Baidu Browser accounted for over 80% market share which led China’s third-party mobile browser market in Q3 2015. UC Browser ranked first with a penetration rate of 69.6%, followed by QQ Browser (48.3%) and Baidu Browser (29.2%).

Active users of UC Browser increased steadily with a growth rate of 6.3% QoQ in Q3 2015, followed by QQ Browser with active users growth rate of 3.0% QoQ and Baidu Browser of 2.9% QoQ.

UC Browser ranked first with 86.7% in terms of users satisfaction degree, followed by QQ Browser (83.2%) and Baidu Browser (79.8%). UC Browser has created a good consumer experience environment for users by massive data analysis and large accumulation of users.

Users access mobile browsers in fragmented periods. 62.8% users opened browsers during breaks; 16.6% used on buses or subways; 23.3% used before going to bed and 8.8% used at work or study.

Due to the diversified usage scenarios and fragmented usage time, mobile browsers were frequently used. 13% users opened mobile browsers over 5 times on average each day, 40.8% used 4 to 5 times each day, 41.4% used 2 to 3 times, and only 4.8% opened once or less every day.

Generally speaking, usage time for mobile browsing was relatively short. Only 13.5% users accessed mobile browsers for over half an hour, 16.8% used less than 5 minutes, 40.1% used 5 minutes to 15 minutes, and 29.6% used 15 minutes to 30 minutes.

Source : https://www.chinainternetwatch.com

Categorized in Search Engine

Google is now showing images in the mobile search results for product-like queries. Do you like the new mobile search snippets?

Google is now showing image thumbnails in the mobile search results for select queries. The queries seem to be product-based queries where the user might find an image of the product useful. Google was actually testing this back in August 2016 and also earlier in December 2014, and it now seems to be showing for all mobile searchers.

I was personally able to replicate it and had them come up for me for searches from [door locks] to [wine glasses] to searches on types of cars or color of cars. Here are some screen shots of how they look in the mobile search results.

google-mobile-thumbnails-images-snippets

 

 

google-mobile-thumbnails-images-snippets2

 

We asked Google for a comment about this yesterday but did not hear back by the time we published this story.

Source: http://searchengineland.com 

Categorized in Online Research

After weeks of urging consumers to return and exchange their Galaxy Note7 phones, Samsung, in partnership with the U.S. Consumer Product Safety Commission (CPSC), has officially recalled the phones over defective batteries that could potentially explode.

 

Up to 1 million Note7 phones sold are affected in the U.S., but only about 130,000 device owners have returned their devices.

Samsung's now diligently urging ordering all Note7 owners who purchased a phone prior to Sept. 15 to return the phone and get a replacement. So if you're one of those owners and haven't done so, please do. You really, really don't want your Note7 to accidentally incinerate your car, burn you or blow up on any planes or trains.

The recall has effectively declared affected Note7 phones extremely dangerous to own. 

One of the reasons why so many Note7 owners may not have returned their devices could be related to limited stock for replacements. There are many reports that replacements weren't available and some users may have been hesitant to get loaner S7 and S7 Edge devices until new shipments arrived.

 

The process for getting replacements was also confusing. Consumers trying to return their devices to carriers were either told they didn't have replacements and didn't know when there would be any, or told to contact Samsung, in which the Korean electronics giant would then tell consumers they'd need to contact their carriers.

That confusion has only frustrated Note7 owners more.

How to see if your Note7 is affected
 

Obviously if you purchased a Note7 prior to Sept. 15, you should return and exchange it. But perhaps you got one as a gift or you're reading this story at a much later date and want to know if you have a phone that could explode.

To find out, locate your IMEI or serial number (Apps > Settings > About Phone  or General Management > Status IMEI information or Serial number, or find it on the back of your phone) and then enter it into Samsung's database here.

Replacements coming by Sept. 21

Following the proper Note7 recall, Samsung now says it'll have replacements for the affected U.S. phones as soon as next week.

"To our Note7 owners, if you have not yet replaced your original Note7, please, please power it down and return it," Tim Baxter, Samsung Electronics America president and COO, said in anapology video. "New Note7 phones will be available for exchange no later than next Wednesday, Sept. 21. Visit Samsung.com for more information."

A source close to Samsung tells Mashable the company is preparing an ample supply to replace faulty phones.

"To those of you who love the Note, the most loyal members in our Samsung family, we appreciate your passion and patience," Baxter said. "We take seriously our responsibility to address your concerns about safety. And we will work every day to earn back your trust through a number of unprecedented actions and with the extraordinary support of our carrier partners, suppliers and United States Consumer Products Safety Commission."

 

U.S. Note7 owners have three options according to Samsung:

1. Exchange your current Galaxy Note7 device with a new Galaxy Note7 as approved by the CPSC available no later than Sept. 21, 2016; or

2. Exchange your current Galaxy Note7 for a Galaxy S7 or Galaxy S7 edge and replacement of any Note7 specific accessories with a refund of the price difference between devices; or

3. Contact your point of purchase to obtain a refund.

Additionally, Samsung's also throwing in a "$25 gift card, in-store credit, in-store accessory credit or bill credit from select carrier retail outlets" for those who exchange their devices as a consolation bonus for any trust lost.

Samsung's also provided websites and contact information regarding how to exchange Note7 phones at U.S. carriers (AT&T, Sprint, T-Mobile, Verizon, U.S. Cellular) and at Best Buy on its website as well.

What about stickers and software updates and new battery icons?

There are several reports that Samsung is labeling new Note7 with different batteries with an "S" sticker on the packaging, issuing software updates that limit the charging of affected Note7 phones to 60 percent and giving new phones green battery icons instead of white ones.

However, none of that will happen in the U.S. In a phone call, Justin Denison, senior vice president of product strategy and marketing at Samsung Electronics America told Mashable that there are currently no plans for those specific initiatives — which are being taken by Samsung in other regions — planned for America.

At the current time, the company is focusing on its protocols with the CPSC and checking if devices have faulty batteries through IMEI and serial numbers. 

All new Note7 phones including replacements will be verified through authorized sellers as safe through its database; Note7 phones with IMEIs or serial numbers that are flagged in the database as faulty will not be sellable.

Additionally, the company is using a multitude of channels and social media platforms, including sending customers emails and notifications via the Samsung Plus app, to blast the recall information. In addition, it has produced print and radio spots to get users to take the recall seriously.

Samsung is planning further initiatives, but declined to elaborate beyond the fact that they'll be forthcoming.

Denison reiterated to Mashable that the company is putting safety as its top priority.

Source : http://mashable.com/

Categorized in Science & Tech
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