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If you want to know about the most used and trendy search techniques of this year, then you should simply start reading this content like a bookworm! We want our audience/readers to know that the world is changing, and digitizing every turning day and gone are the days where the search results depended on the conventional keywords. Now you can search with a lot of different options, and this is why it is important for you to go through today’s work!

Use specific terms that are also unique!

It is simply amazing how the world has changed. You can simply use specific terms and words to search for detailed results. The search features have increased so much that now you don’t even have to filter the search results. Rather, you just have to scroll down from the search results from top to bottom and get engaged with the one that suits you the most!

Search by keywords feature

The conventional search by keyword feature is the old one and is the most used one as well. People from all around the world/globe use this feature. It should be clear to you that this search feature is the one with the help of which you can easily get results of any kind. The keyword searching method, however, has very versatile results, and you have to filter what you want by yourself by using some other features. 

Search by image

The search image feature is the best one that you can find on the web these days, and this is because, with the help of this feature, you can easily find out all kinds of results related to an image without any filtering and specifications. One of the best image search google tool is provided by the famous site known as reverseimagesearch.org. The results that you can cater to reverse image search are mentioned below!

  • You can know about various shapes and sizes of the same image.
  • You can simply know about the ownership of an image, and you can also know about the copyrights of it.
  • You can find out image plagiarism with the help of this reverse photos feature.
  • You can make backlinks with the help of this search feature.
  • You can simply know about the similar images on the web and where the images are located online!
  • You can also unravel fake accounts with the help of this reverse search feature!

Search by music

You can also search for music these days. This is also one of the advanced features that you should know about in some detail. It should be evident to you that if you ever have to search for a music file or an audio track, then you can easily use this search by music feature and can get accurate results. You can also download audio files with the help of this search by music feature!

Search by video!

If you want to search a video or look for the content that is shown in the video, then you should simply use the search by video feature. The search by video feature by Google is one of the best ones that you can find on the web. You can get any kind of results relative to videos with the help of this search feature. From documentaries, music videos, movies, and much more content, you can easily find any kind of video today. This was not possible back in the days.

Search by location 

The search by location feature is also one of the newest features that you can find online. Now, as the name tells us, this search feature can help you search for places and addresses on the basis of location algorithms. You should simply know that whenever you are lost or want to find an address, then you can simply google or any other search engine’s location search feature. Nowadays, you can also simply find applications that can help you search by location. This search result will also tell you all about the location and its surroundings!

Search by font!

This search feature is also a new but unusual one for conventional web users. You can also simply search your results on the basis of font styles. You should know that not all fonts on the web are understandable plus old people have visionary problems. These issues make it difficult for the users to simply search by fonts that are simply suitable for your own self. 

There are many more search features, tools, and applications with the help of which you can do a lot of interesting web searches and can get amazingly accurate results. If you haven’t tried these search methods yet, then now is the chance for you to enjoy the new digital change in this regard!

 [Source: This article was published in haveeru.com.mv By Nathaniel Marrow - Uploaded by the Association Member: Eric Beaudoin]

Categorized in Search Techniques

Anonymous calls could be a real headache if you do not address them effectively. Hiding behind a phone screen is an easy way to harass and stalk people. Not only that, but it’s also one of the most popular means for scams and frauds. According to one study, Americans lost nearly $20 billion during 2019 because of call scams. And let’s not forget the robocalls from advertisers that could become a never-ending nuisance. Last year, Americans received 54.6 spam calls. That’s a 108% growth from 2018.

In moments like these, a reverse phone lookup could be a real lifesaver. Finding out who’s behind an unknown number can help you evade unwanted calls and even take action if they become a threat to your safety.

 

So, how exactly can you do a reverse phone search? There are several methods to do this, each with its own merits and limitations. And the best option for you will depend on your particular situation and purpose. Here are the top reverse phone lookup solutions to help you select the best tool so you can take effective action.  

1. In-depth search

There are moments when you would want to do an in-depth search of who’s behind a number. These are often situations where your safety would be at risk, for example, if you keep getting inappropriate calls in the middle of the night or fear you’ve become a victim of a phone scam.

The best tools for times like these are people search sites. These are websites that have curated databases with millions of profiles. And the information they carry is impressively comprehensive. This is because they’re in the business of collating profiles of everyone and anyone by using data from various publicly accessible sources. 

And there are several reputed websites that manage large-scale databases. Nuwber is a good example. It allows users to access not just names and contact details behind an unfamiliar number, but can even let you know if there are any evictions, felonies, arrest warrants and other criminal records related to its owner. And best of all, your search requests will remain confidential. 

2. Quick anonymous search

If you’ve got a missed call from an unknown number or have just answered a call that you’re feeling uneasy about, then you need a quick reverse search without digging deep into details. In instances like these, search engines such as Google and Bing will do the trick. They are the best tools for a quick and painless reverse phone lookup.

Search engines crawl trillions of online pages all the time to index and provide search results that are the most relevant to you. And this process is completely free and anonymous.

So, type in the number within quotation marks and click search. Your search engine will instantly display any related online information such as social media profiles, online news reports, and any other web content bearing the number.

Having said that, keep in mind that there are limitations to this type of reverse searches. For instance, there could be related web pages that are not crawled by the search engine due to various reasons. Or there might be content that can only be accessed with a payment. And search engines will not provide you access to any of these.

3. Automatic search

If you’re generally worried about your safety because of some previous bad experiences and would like to find a hassle-free tool to avoid unnecessary calls, then you should consider a caller identification app.

They can automatically scan all your incoming calls to provide caller IDs. This will save you the hassle of doing reverse phone lookups every time you receive a call from an unfamiliar number. They’re able to do this by scanning massive user-generated databases of phone numbers. And some caller ID apps also provide additional features such as call recording and call blocking. 

While these apps will not offer you any detailed information about the caller, they are a very useful and reliable tool for everyday safety.

4. Social search

You can also use popular social media platforms like Facebook and Twitter for a reverse phone lookup. These searches could sometimes retrieve a profile related to the number. However, it’s quite rare since many users keep personal details private, which would prevent profiles from turning up during a search.

But the advantage of a social media search is that it could lead you to more details through communities and forums. People often share unpleasant experiences so they could alert others and seek support. So, if the number you want to lookup is attached to criminal activities, there is a good chance that it’s already shared and discussed by others in social communities. This makes social media sites a great source for a reverse phone lookup.

While it most likely will not get you information about the number’s owner, it can provide the opportunity to identify and reach out to possible victims who have had similar experiences.

5. Official search

If you’re being particularly harassed by prank calls, for instance, the best option is to call the directory assistance services of your mobile network operator.

These are available around the clock and are often free. While mobile phone operators most likely will not divulge personal contact details attached to a number, they will take down your complaint and can monitor future activities. They can also block and even escalate if the harassment persists. This will especially help in the event you need to officially lodge a complaint with the police.

However, keep in mind that the unknown caller should also be registered with the same network operator for you to use this option.

The bottom line is, you no longer need to worry about unknown calls. Technology has provided plenty of tools to help you separate the genuine callers from the unwanted ones so you can take effective action for your safety.

 

[Source: This article was published in bocaratontribune.com - Uploaded by the Association Member: Clara Johnson]

Categorized in Internet Search

Privacy-preserving AI techniques could allow researchers to extract insights from sensitive data if cost and complexity barriers can be overcome. But as the concept of privacy-preserving artificial intelligence matures, so do data volumes and complexity. This year, the size of the digital universe could hit 44 zettabytes, according to the World Economic Forum. That sum is 40 times more bytes than the number of stars in the observable universe. And by 2025, IDC projects that number could nearly double.

More Data, More Privacy Problems

While the explosion in data volume, together with declining computation costs, has driven interest in artificial intelligence, a significant portion of data poses potential privacy and cybersecurity questions. Regulatory and cybersecurity issues concerning data abound. AI researchers are constrained by data quality and availability. Databases that would enable them, for instance, to shed light on common diseases or stamp out financial fraud — an estimated $5 trillion global problem — are difficult to obtain. Conversely, innocuous datasets like ImageNet have driven machine learning advances because they are freely available.

 

A traditional strategy to protect sensitive data is to anonymize it, stripping out confidential information. “Most of the privacy regulations have a clause that permits sufficiently anonymizing it instead of deleting data at request,” said Lisa Donchak, associate partner at McKinsey.

But the catch is, the explosion of data makes the task of re-identifying individuals in masked datasets progressively easier. The goal of protecting privacy is getting “harder and harder to solve because there are so many data snippets available,” said Zulfikar Ramzan, chief technology officer at RSA.

The Internet of Things (IoT) complicates the picture. Connected sensors, found in everything from surveillance cameras to industrial plants to fitness trackers, collect troves of sensitive data. With the appropriate privacy protections in place, such data could be a gold mine for AI research. But security and privacy concerns stand in the way.

Addressing such hurdles requires two things. First, a framework providing user controls and rights on the front-end protects data coming into a database. “That includes specifying who has access to my data and for what purpose,” said Casimir Wierzynski, senior director of AI products at Intel. Second, it requires sufficient data protection, including encrypting data while it is at rest or in transit. The latter is arguably a thornier challenge.

[Source: This article was published in urgentcomm.com By Brian Buntz - Uploaded by the Association Member: Bridget Miller]

Categorized in Internet Privacy

PortSwigger Web Security has released its annual rundown of the best web hacking techniques of 2019.

The 10 methods, chosen by a junction of community and expert panelists, are defined, predominately, by breathing new life into once dated techniques.

Collective research that succeeds in fixing some of the web’s more precarious holes is also the reasoning behind the chosen picks and cream of the crop from 2019.

Take the third place entry from researchers Ben Sadeghipour and Cody Brocious – work that develops on existing knowledge in the field of Server Side Request Forgery (SSRF) to show how this technique can be adapted and applied to server-side PDF generators using DNS rebinding.

 

Check out Sadeghipour’s presentation from DEF CON 27 for the full lowdown.

As XSS vulnerabilities have entered mainstream awareness, cross-site leaks (XS-Leaks) have started to garner the attention of the researcher community.

It’s therefore no surprise to see the second podium for this year’s Top 10 given to the collective effort in developing this type of attack, which was first documented over a decade ago but has since evolved to include an ever-growing list of variants.

Whether it’s pushing forward research through Eduardo Vela’s introductory tutorial to the subject, or the team effort behind publicly listing known XS vectors, the use of the technique has not gone unnoticed – nor is likely to disappear any time soon.

Just last week, Japanese researcher Takashi Yoneuchi unveiled what he’s calling ‘blind regular expression injection’ – a theoretical exploit that would fall under the XS-Leak family, and yet another indication that researchers have only just scratched the (attack) surface.

But the number one spot in 2019 went to the researchers that quantified the real-world impact of web cache deception (WCD) vulnerabilities for the first time.

“We were certainly surprised to take the top spot,” the team, which included Seyed Ali Mirheidari, Sajjad Arshad, Kaan Onarlioglu, Bruno Crispo, Engin Kirda, and William Robertson, told The Daily Swig.

“We developed a methodology and built an infrastructure to perform large-scale experiments on hundreds of popular websites and found 37 exploitable instances.”

Building on the original WCD technique initially documented by security researcher Omer Gil, the ‘Cache and Confused’ team additionally showed how the method could be altered in multiple ways to perform a successful attack.

“We hope that this number one spot can help our work garner more attention from the wider security community and pave the way for speedy development of defences,” they said.

“In the meantime, we strive to educate the internet community on the fact that web cache attacks are often system problems, and they need joint effort from server operators and web cache vendors to mitigate.”

 

Community favorite

Despite bounties earned being no concrete measure of web hacking success, HTTP desync attacks, a technique that revives the once feared HTTP request smuggling method, brought security researcher James Kettle $90,000, partly for its achievement in compromising PayPal’s login page… twice.

Presented initially at last year’s Black Hat USA, Kettle was awarded the Community Favorite in the Top 10 – a clear winner for shedding light on the inconsistencies of the HTTP request protocol with finite simplicity.

While hesitant to make predictions on what the list means for future developments in both web security and offensive hacking, James Kettle, head of security at PortSwigger and one of the lead panelists involved in curating the Top 10, finds certainty in the rising difficulty of breaking things in today’s online landscape.

“The interesting thing this year, is that we’re seeing the top entries are increasingly collaborative, in that, the top three are the work of multiple different researchers, which build on the prior work from prior researchers,” Kettle told The Daily Swig.

“We really saw companies reacting more to the web vulnerabilities that were discovered in 2019.

“We saw Amazon release a new locked down version for their EC2 metadata end point, which is clearly related to the SSRF threat, and browser XSS filters getting removed [Edge and Chrome] is a partial result of XS-Leaks.”

Web hacking hit list

PortSwigger’s Top 10 Web Hacking Techniques of 2019 received 51 nominations, all of which were put forward by the infosec community.

The Top 10 was selected by a panel consisting of Nicolas GrégoireSoroush DaliliFiledescriptor, and James Kettle.

The full list includes:

  1. Cache and Confused: Web Cache Deception in the Wild via Sajjad Arshad, Seyed Ali Mirheidari, Kaan Onarlioglu, Bruno Crispo, and Engin Kirda
  2. Cross-Site Leaks via Eduardo Vela et al
  3. Owning the Clout through Sever Side Request Forgery via Ben Sadeghipour and Cody Brocious
  4. Abusing Meta Programming for Unauthenticated RCE via Orange Tsai
  5. Google Search XSS via Masato Kinugawa and LiveOverflow
  6. All is XSS that comes to the .NET via Paweł Hałdrzyński
  7. Exploring CI Services as a Bug Bounty Hunter via EdOverflow et al
  8. Infiltrating Corporate Intranet like NSA: Pre-Auth RCE on Leading SSL VPNs via Orange Tsai and Meh Chang
  9. Microsoft Edge (Chromium) – EoP to Potential RCE via Abdulrhman Alqabandi
  10. Exploiting Null Byte Buffer Overflow for a $40,000 bounty via Sam Curry

 

 [This article is originally published in portswigger.net By Catherine Chapman - Uploaded by AIRS Member: Clara Johnson]

Categorized in Internet Privacy

[This article is originally published in programs.online.utica.edu - Uploaded by AIRS Member: Anna K. Sasaki]

For today's students, research methods are less about libraries and more about what can be found on laptops. A Pew Internet study reveals that 94 percent of teachers find students are most likely to use Google as their primary research tool and three-quarters of teachers witness students turning to Wikipedia for information.

The wealth of Internet information available is both a blessing and curse for student researchers. For every authoritative peer-reviewed journal, there are an equal amount of poorly developed, inaccurate content farms. The same Pew study also found that teacher’s estimate only 40 percent of students can accurately judge the quality of online research information as many are unaware of the benefits of utilizing advanced research techniques to navigate search engines and databases to find the best resources.

Quality Sources Are Everything

Students can find a multitude of websites offering information that may sound good but offer little in the way of legitimacy. The source of the information can help determine its accuracy, depth, and integrity. Wikipedia can be a useful starting point to gather general knowledge on a topic but it tends to go against the research principle of finding primary resources. As a melting pot of secondary information, Wikipedia runs the risk of providing errors.

Blogs can render mixed results of information; while some offer excellent insight and original research data, others are driven by the commercial interest of their associated organizations. For students seeking the best primary resources, consider information from peer-reviewed journals, government agencies, or reputable news publications. Scientific databases offer specialized information on research topics, which can make finding information easier but may also require students to look elsewhere to expand in an unbiased manner on topics.

 

Quality Resources to Launch Search Efforts

At the heart of academic-worthy resources, students will find the most accurate, comprehensive information. These resources focus on peer-reviewed studies and government-funded efforts while also seeking to bring public online access to published works found in brick-and-mortar libraries.

Library of Congress

The wealth of quality information offered by the Library of Congress is unparalleled. Its collection based in the nation’s capital provides thousands of resources online for students. The online Library of Congress is an excellent starting point to find book titles for specialized topics. Use the online librarian tool for extra guidance.

Education Resources Information Center (ERIC)

This digital library centers on educational research. Use the Education Resources Information Center database’s advanced search tool to narrow down keywords, publication type, and education level to find educational literature from 1966 to the present.

PubMed

PubMed is provided by the National Library of Medicine at the National Institutes of Health. It gives access to millions of full-text articles as well as abstracts by NIH-funded projects and other free content. Topics archived in PubMed focus on the biomedical field.

BioMed Central

Another excellent resource for peer-reviewed information on life sciences is BioMed Central. This publisher provides free access to all articles. Journals featured in BioMed Central are categorized to help researchers better determine the primary source of the information.

Scirus

Using a simplistic interface, Scirus is a research database offering advanced search options that enable resource arrangement by publication date, information type, file format, journal source, and subject matter. Scirus combs through half a billion online scientific resources to find scholarly articles and reports.

 

Using Google for Good

While it’s easy to find poor research at the top of Google’s search results, students can use a few techniques to weed out the bad and allow specialized, authoritative resources to rise to the top.

Employing Google search operators is like a keyboard shortcut to advanced search results:

  • ::  A tilde (~) in front of a word will render a search for common synonyms.
  • ::  An asterisk (*) enables Google to fill in the blank for an unknown, tip-of-the-tongue word.
  • ::  Quotation marks allow the search for an exact phrase, which can be convenient to find a study title.

Google Scholar operates like a database that pulls specialized literature from their main engine to provide bibliographical information and links to peer-reviewed research. The database also shows how frequently users have cited an article. The scholar does not guarantee access to articles on research topics that are subscription-based. However, Google Scholar conveniently offers advanced search options based on publication date and shows related articles to further enhance research.

Writing Resources:

Applying the APA writing style to your written assignments.

APA Style Guide Website     http://www.apastyle.org/
APA Style Tutorial http://flash1r.apa.org/apastyle/basics/index.htm
6th Edition Tutorial http://flash1r.apa.org/apastyle/whatsnew/index.htm

Useful Videos:

For students using Online Utica courses to expand their knowledge and increase their marketability in their chosen fields, effective research is a necessary building block for success. Let the credentialed instructors of Utica College’s Employer-trusted programs demonstrate how advanced research techniques can positively impact students’ futures.

Categorized in Search Techniques

[This article is originally published in eurekalert.org - Uploaded by AIRS Member: Jasper Solander] 

Security researchers at UC San Diego and Stanford have discovered four new ways to expose Internet users' browsing histories. These techniques could be used by hackers to learn which websites users have visited as they surf the web.

The techniques fall into the category of "history sniffing" attacks, a concept dating back to the early 2000s. But the attacks demonstrated by the researchers at the 2018 USENIX Workshop on Offensive Technologies (WOOT) in Baltimore can profile or 'fingerprint' a user's online activity in a matter of seconds, and work across recent versions of major web browsers.

 

All of the attacks the researchers developed in their WOOT 2018 paper worked on Google Chrome. Two of the attacks also worked on a range of other browsers, from Mozilla Firefox to Microsoft Edge, as well as various security-focused research browsers. The only browser which proved immune to all of the attacks is the Tor Browser, which doesn't keep a record of browsing history in the first place.

"My hope is that the severity of some of our published attacks will push browser vendors to revisit how they handle history data, and I'm happy to see folks from Mozilla, Google, and the broader World Wide Web Consortium (W3C) community already engage in this," said Deian Stefan, an assistant professor in computer science at the Jacobs School of Engineering at UC San Diego and the paper's senior author.

"History sniffing": smelling out your trail across the web

Most Internet users are by now familiar with "phishing;" cyber-criminals build fake websites which mimic, say, banks, to trick them into entering their login details. The more the phisher can learn about their potential victim, the more likely the con is to succeed. For example, a Chase customer is much more likely to be fooled when presented with a fake Chase login page than if the phisher pretends to be Bank of America.

After conducting an effective history sniffing attack, a criminal could carry out a smart phishing scheme, which automatically matches each victim to a faked page corresponding to their actual bank. The phisher preloads the attack code with their list of target banking websites, and conceals it in, for example, an ordinary-looking advertisement. When a victim navigates to a page containing the attack, the code runs through this list, testing or 'sniffing' the victim's browser for signs that it's been used to visit each target site. When one of these sites tests positive, the phisher could then redirect their victim to the corresponding faked version.

The faster the attack, the longer the list of target sites an attacker can 'sniff' in a reasonable amount of time. The fastest history sniffing attacks have reached rates of thousands of URLs tested per second, allowing attackers to quickly put together detailed profiles of web surfers' online activity. Criminals could put this sensitive data to work in a number of ways besides phishing: for example, by blackmailing users with embarrassing or compromising details of their browsing histories.

 

History sniffing can also be deployed by legitimate, yet unscrupulous, companies, for purposes like marketing and advertising. A 2010 study from UC San Diego documented widespread commercial abuse of previously known history sniffing attack techniques before these were subsequently fixed by browser vendors.

"You had internet marketing firms popping up, hawking pre-packaged, commercial history sniffing 'solutions', positioned as analytics tools," said Michael Smith, a computer science Ph.D. student at UC San Diego and the paper's lead author. The tools purported to offer insights into the activity of their clients' customers on competitors' websites, as well as detailed profiling information for ad targeting--but at the expense of those customers' privacy.

"Though we don't believe this is happening now, similar spying tools could be built today by abusing the flaws we discovered," said Smith.

New attacks

The attacks the researchers developed, in the form of JavaScript code, cause web browsers to behave differently based on whether a website had been visited or not. The code can observe these differences--for example, the time an operation takes to execute or the way a certain graphic element is handled--to collect the computer's browsing history. To design the attacks, researchers exploited features that allow programmers to customize the appearance of their web page--controlling fonts, colors, backgrounds, and so forth--using Cascading Style Sheets (CSS), as well as a cache meant to improve to the performance of web code.

The researchers' four attacks target flaws in relatively new browser features. For example, one attack takes advantage of a feature added to Chrome in 2017, dubbed the "CSS Paint API", which lets web pages provide custom code for drawing parts of their visual appearance. Using this feature, the attack measures when Chrome re-renders a picture linked to a particular target website URL, in a way invisible to the user. When a re-render is detected, it indicates that the user has previously visited the target URL. "This attack would let an attacker check around 6,000 URLs a second and develop a profile of a user's browsing habits at an alarming rate," said Fraser Brown, a Ph.D. student at Stanford, who worked closely with Smith.

Though Google immediately patched this flaw--the most egregious of the attacks that the researchers developed--the computer scientists describe three other attacks in their WOOT 2018 paper that, put together, work not only on Chrome but Firefox, Edge, Internet Explorer but on Brave as well. The Tor Browser is the only browser known to be totally immune to all the attacks, as it intentionally avoids storing any information about a user's browsing history.

As new browsers add new features, these kinds of attacks on privacy are bound to resurface.

A proposed defense

The researchers propose a bold fix to these issues: they believe browsers should set explicit boundaries controlling how users' browsing histories are used to display web pages from different sites. One major source of information leakage was the mechanism which colors links either blue or purple depending on whether the user has visited their destination pages, so that, for example, someone clicking down a Google search results page can keep their place. Under the researchers' model, clicking links on one website (e.g., Google) wouldn't affect the color of links appearing on another website (e.g., Facebook). Users could potentially grant exceptions to certain websites of their choosing. The researchers are prototyping this fix and evaluating the trade-offs of such a privacy-conscious browser.

Categorized in Internet Privacy

Search engines are an intrinsic part of the array of commonly used “open source” research tools. Together with social media, domain name look-ups and more traditional solutions such as newspapers and telephone directories, effective web searching will help you find vital information to support your investigation.

Many people find that search engines often bring up disappointing results from dubious sources. A few tricks, however, can ensure that you corner the pages you are looking for, from sites you can trust. The same goes for searching social networks and other sources to locate people: A bit of strategy and an understanding of how to extract what you need will improve results.

This chapter focuses on three areas of online investigation:

  1. Effective web searching.
  2. Finding people online.
  3. Identifying domain ownership.

1. Effective web searching

Search engines like Google don’t actually know what web pages are about. They do, however, know the words that are on the pages. So to get a search engine to behave itself, you need to work out which words are on your target pages.

 

First off, choose your search terms wisely. Each word you add to the search focuses the results by eliminating results that don’t include your chosen keywords.

Some words are on every page you are after. Other words might or might not be on the target page. Try to avoid those subjective keywords, as they can eliminate useful pages from the results.

Use advanced search syntax.

Most search engines have useful so-called hidden features that are essential to helping focus your search and improve results.

Optional keywords

If you don’t have definite keywords, you can still build in other possible keywords without damaging the results. For example, pages discussing heroin use in Texas might not include the word “Texas”; they may just mention the names of different cities. You can build these into your search as optional keywords by separating them with the word OR (in capital letters).

You can use the same technique to search for different spellings of the name of an individual, company or organization.

Search by domain

You can focus your search on a particular site by using the search syntax “site:” followed by the domain name.

For example, to restrict your search to results from Twitter:

To add Facebook to the search, simply use “OR” again:

You can use this technique to focus on a particular company’s website, for example. Google will then return results only from that site.

 

You can also use it to focus your search on municipal and academic sources, too. This is particularly effective when researching countries that use unique domain types for government and university sites.

Note: When searching academic websites, be sure to check whether the page you find is written or maintained by the university, one of its professors or one of the students. As always, the specific source matters.

Searching for file types

Some information comes in certain types of file formats. For instance, statistics, figures and data often appear in Excel spreadsheets. Professionally produced reports can often be found in PDF documents. You can specify a format in your search by using “filetype:” followed by the desired data file extension (xls for spreadsheet, docx for Word documents, etc.).

2. Finding people

Groups can be easy to find online, but it’s often trickier to find an individual person. Start by building a dossier on the person you’re trying to locate or learn more about. This can include the following:

  • The person’s name, bearing in mind:

    • Different variations (does James call himself “James,” “Jim,” “Jimmy” or “Jamie”?).
    • The spelling of foreign names in Roman letters (is Yusef spelled “Yousef” or “Yusuf”?).
    • Did the names change when a person married?
    • Do you know a middle name or initial?
  • The town the person lives in and or was born in.

  • The person’s job and company.

  • Their friends and family members’ names, as these may appear in friends and follower lists.

  • The person’s phone number, which is now searchable in Facebook and may appear on web pages found in Google searches.

  • Any of the person’s usernames, as these are often constant across various social networks.

  • The person’s email address, as these may be entered into Facebook to reveal linked accounts. If you don’t know an email address, but have an idea of the domain the person uses, sites such as email-format can help you guess it.

  • A photograph, as this can help you find the right person, if the name is common.

Advanced social media searches: Facebook

Facebook’s newly launched search tool is amazing. Unlike previous Facebook searches, it will let you find people by different criteria including, for the first time, the pages someone has Liked. It also enables you to perform keyword searches on Facebook pages.

 

This keyword search, the most recent feature, sadly does not incorporate any advanced search filters (yet). It also seems to restrict its search to posts from your social circle, their favorite pages and from some high-profile accounts.

Aside from keywords in posts, the search can be directed at people, pages, photos, events, places, groups and apps. The search results for each are available in clickable tabs.

For example, a simple search for Chelsea will find bring up related pages and posts in the Posts tab:

The People tab brings up people named Chelsea. As with the other tabs, the order of results is weighted in favor of connections to your friends and favorite pages.

The Photos tab will bring up photos posted publicly, or posted by friends that are related to the word Chelsea (such as Chelsea Clinton, Chelsea Football Club or your friends on a night out in the Chelsea district of London).

The real investigative value of Facebook’s search becomes apparent when you start focusing a search on what you really want.

For example, if you are investigating links between extremist groups and football, you might want to search for people who like The English Defence League and Chelsea Football Club. To reveal the results, remember to click on the “People” tab.

This search tool is new and Facebook are still ironing out the creases, so you may need a few attempts at wording your search. That said, it is worth your patience.

Facebook also allows you to add all sorts of modifiers and filters to your search. For example, you can specify marital status, sexuality, religion, political views, pages people like, groups they have joined and areas they live or grew up in. You can specify where they studied, what job they do and which company they work for. You can even find the comments that someone has added to uploaded photos. You can find someone by name or find photos someone has been tagged in. You can list people who have participated in events and visited named locations. Moreover, you can combine all these factors into elaborate, imaginative, sophisticated searches and find results you never knew possible. That said, you may find still better results searching the site via search engines like Google (add “site:facebook.com” to the search box).

 

Advanced social media searches: Twitter

Many of the other social networks allow advanced searches that often go far beyond the simple “keyword on page” search offered by sites such as Google. Twitter’s advanced search, for example, allows you to trace conversations between users and add a date range to your search.

Twitter allows third-party sites to use its data and create their own exciting searches.
Followerwonk, for example, lets you search Twitter bios and compare different users. Topsy has a great archive of tweets, along with other unique functionality.

Advanced social media searches: LinkedIn

LinkedIn will let you search various fields including location, university attended, current company, past company or seniority.

You have to log in to LinkedIn in order to use the advanced search, so remember to check your privacy settings. You wouldn’t want to leave traceable footprints on the profile of someone you are investigating!

You can get into LinkedIn’s advanced search by clicking on the link next to the search box. Be sure, also, to select “3rd + Everyone Else” under relationship. Otherwise , your search will include your friends and colleagues and their friends.

LinkedIn was primarily designed for business networking. Its advanced search seems to have been designed primarily for recruiters, but it is still very useful for investigators and journalists. Personal data exists in clearly defined subject fields, so it is easy to specify each element of your search.

You can enter normal keywords, first and last names, locations, current and previous employers, universities and other factors. Subscribers to their premium service can specify company size and job role.

LinkedIn will let you search various fields including location, university attended, current company, past company and seniority.

Other options

Sites like Geofeedia and Echosec allow you to find tweets, Facebook posts, YouTube videos, Flickr and Instagram photos that were sent from defined locations. Draw a box over a region or a building and reveal the social media activity. Geosocialfootprint.com will plot a Twitter user’s activity onto a map (all assuming the users have enabled location for their accounts).

 

Additionally, specialist “people research” tools like Pipl and Spokeo can do a lot of the hard legwork for your investigation by searching for the subject on multiple databases, social networks and even dating websites. Just enter a name, email address or username and let the search do the rest. Another option is to use the multisearch tool from Storyful. It’s a browser plugin for Chrome that enables you to enter a single search term, such as a username, and get results from Twitter, Instagram, YouTube, Tumblr and Spokeo. Each site opens in a new browser tab with the relevant results.

Searching by profile pic

People often use the same photo as a profile picture for different social networks. This being the case, a reverse image search on sites like TinEye and Google Images, will help you identify linked accounts.

3. Identifying domain ownership

Many journalists have been fooled by malicious websites. Since it’s easy for anyone to buy an unclaimed .com, .net or .org site, we should not go on face value. A site that looks well produced and has authentic-sounding domain name may still be a political hoax, false company or satirical prank.

Some degree of quality control can be achieved by examining the domain name itself. Google it and see what other people are saying about the site. A “whois” search is also essential. DomainTools.com is one of many sites that offers the ability to perform a whois search. It will bring up the registration details given by the site owner the domain name was purchased.

For example, the World Trade Organization was preceded by the General Agreement on Tariffs and Trades (GATT). There are, apparently, two sites representing the WTO. There’s wto.org (genuine) and gatt.org (a hoax). A mere look at the site hosted at gatt.org should tell most researchers that something is wrong, but journalists have been fooled before.

A whois search dispels any doubt by revealing the domain name registration information. Wto.org is registered to the International Computing Centre of the United Nations. Gatt.org, however, is registered to “Andy Bichlbaum” from the notorious pranksters the Yes Men.

Whois is not a panacea for verification. People can often get away with lying on a domain registration form. Some people will use an anonymizing service like Domains by Proxy, but combining a whois search with other domain name and IP address tools forms a valuable weapon in the battle to provide useful material from authentic sources.

 Source: This article was published verificationhandbook.com By Paul Myers

Categorized in Investigative Research

Whatever research you intend doing online you do have to start somewhere. The collection and collation of data require you to be organised. You must develop your own research techniques when online and stick to them.

Are you looking for info on…

  • data collection tools in research methodology
  • what are the disadvantages of online research
  • good online research tools
  • best internet research tips

Internet Research Techniques

Before starting any research on the internet you need to know some of the Pro’s and Con’s …

 

What are the advantages of doing internet research?

  • Ability to obtain a large sample, which increases statistical power
  • Ability to obtain a more diverse sample than in traditional university-based research
  • Prevents experimenter demand effects (with no interaction with the experimenter, no “experimenter expectancy” effect)

What are the disadvantages of doing internet research?

  • Some subjects may try to participant in the same study more than once
    1. To overcome this problem, you can ask for the email addresses of each participant and then look for duplicates.
    2. Since nowadays it's easy for people to create multiple email addresses, you can also ask for name and/or address of each subject. Sometimes researchers will have a “lottery” as incentive to participate (e.g., $100 lottery prize for each 400 participants), so asking for name/address is necessary to award the lottery check.
    3. You can also collect the IP address of each participant and look for duplicates. One issue here is that sometimes DSL providers give the same IP address to multiple people.
  • Some subjects may drop out of the study before finishing
    1. In traditional laboratory-based research its unusual for a subject to walk out of a study, but online a subject can get distracted or simply lose interest and end the study. Sometimes researchers will have a “lottery” as incentive to have the subject participate in the study, but with any type of monetary incentive IRB’s typically require a statement in the consent form saying something to the effect of “you may discontinue participation at any time without any consequences or losing your entry in the lottery.”
    2. Since a certain number of online subjects won't finish the study, you can over-collect the number of subjects you think you need to offset the number of subjects who don't finish the study, usually around 10-20%.
  • Some subjects may stop the study and then continue minutes/hours later
    1. The problem here is that some studies involve manipulations which may lose power if there is a time lag between the manipulation and measures in the study. One advantage of online studies is that you can record how long the subject is taking part in the study, so you can identify the average length of time of your study, and also identify those subjects who take an extrordinary long amount of time to finish the study.

 

 

Categorized in Online Research

Small business market research is a tough game.

If you Google “how to do market research,” you’ll come across a long list of tactics that are hard to use on a small business budget. Market research surveys and questionnaires, focus groups, competitive intelligence, SWOT analysis, and structured interviews. The list goes on.

If you dig further into market research techniques, you could quickly find yourself reading about the difference between qualitative and quantitative research, or even statistical sampling methods.

All of those market research techniques have their place. But when you’re wondering how to do market research for small business, you aren’t thinking about complicated statistical models or big budgets.

Market research firms sometimes run massive surveys and international focus groups. You might not have a way to reach 100,000 people with a survey, or the resources to set up multiple focus groups.

But there are still small business market research tools that work. Conducting market research for a new business or a small business can require some creativity.

 

But with the right tactics you can do affordable or even free market research that gets you the insights you need for your business.

How can market research benefit a small business owner?

At this point you may be wondering: why do you need market research? Small businesses already have a lot of day-to-day operations to deal with.

It’s hard to make time to do market research for small business—especially if you also need to learn how to do market research in the first place.

But if you don’t periodically check in with your audience, you could be leaving business and revenue on the table without ever knowing.

There are many benefits of market research for small business, but a short list would include:

  • Helping you create more compelling marketing materials
  • Identifying more targeted niches interested in your company
  • Suggesting ideas for new products or services based on pain points
  • Minimizing the risk of bad positioning that costs you leads without you knowing
  • Giving you early updates on industry trends before they become widespread

Simply put, effective market research helps you get inside your customers’ heads.

When you need to conduct market research on a tight budget, it can be tricky to find the techniques and market research tools that give the best value for the time and cost investment.

This article covers how to do market research for small business, using eight of our favorite affordable market research techniques.

1. Quora: How to use Quora for market research

Quora is a social media platform based on questions and answers. On Quora, users can submit questions on any topic they like, as well as answer questions related to their expertise.

Getting started with Quora is easy: the platform guides you through the process and immediately prompts you to select your areas of interest.

Getting started with Quora

Setting up your Quora profile will let you get notified when questions are tagged with the topics you select. That makes it simple way to see what burning questions your audience is asking.

And because Quora orders its answers based on voting, you can also see which solutions they think are the most valuable.

For that reason, Quora market research can be a great method of collecting information on customer pain points. In market research for small business, free public questions from your audience is hard to beat.

If it fits into your marketing plan, you can also consider putting some effort into answering Quora questions. Repurposing your blog posts as part of a Quora marketing strategy can increase their reach and visibility.

2. Reddit: How to use Reddit for market research

Reddit bills itself as “the front page of the internet,” and for good reason—Alexa ranks Reddit as the eighth most trafficked website in the world and the fifth most trafficked in the United States.

Reddit contains a wide variety of communities, linked content, original content, and memes. But among cat videos and adorable gifs, there are some surprisingly insightful conversations—discussions that are a gold mine for small business market research.

Reddit is organized into “subreddits,” which are communities focused on specific topics. Finding subreddits based on your industry is a good way to mine for pain points—and discover your audience’s candid thoughts.

Anonymity means that redditors are often willing to share things they wouldn’t normally talk about in person. Reading discussion threads or even asking questions yourself can help you get insights from specific niches.

For example, if you run a fitness business and need to know how to do market research, you’ll find that are quite a few opportunities to conduct customer research on reddit. Subreddits like /r/fitness, /r/loseit, /r/gainit, /r/bodybuilding, /r/running, and /r/bodyweightfitness serve different communities, and people often share their successes and struggles.

Reddit can also be helpful for tracking down a very narrow segment of a larger population. A subreddit like /r/griptraining is the very definition of niche—but if you run a rock climbing or powerlifting gym it could have valuable insights from your target audience.
Reddit market research

Navigating Reddit can be a little tricky for new users. But once you figure it out, it’s a powerful tool to do market research for small business.

3. Book reviews: How to use Amazon book reviews for market research

This market research technique is a little bit unusual—but it’s all the more powerful because of how few people think of it.

When you need to conduct market research on a tight budget, you need to get creative. Book reviews offer a wealth of information, sometimes incredibly detailed and specific, that few people are taking advantage of.

Amazon book review

Amazon reviews are public, and you probably have some idea of the most important or popular books in your field. Even if you don’t, Amazon charts are also freely available—it’s easy to find out what people are reading.

Once you’ve tracked down some popular books, take a look at the reviews. Amazon lets you easily sort reviews by how positive they are and how helpful they are, so you can dive in at whatever point you like.

Positive reviews will be helpful because they can help you understand what people are benefiting from.

Negative or lukewarm reviews can be even more helpful because there’s a chance they call out needs or burning pains that the book didn’t answer—which may represent unmet needs your business can take advantage of.

4. Surveys: How to use a survey for market research

When most people think of using a survey to do market research for small business, they think of a massive effort that goes out to thousands and thousands of customers.

No, you probably don’t have thousands and thousands of customers that will respond to a survey. And there are some types of survey research that really do require those kinds of numbers.

But there are others that don’t. And those are the kind you can focus on as you learn how to do market research for your small business.

Setting up surveys that get sent to customers after a sale can help you get a sense of how satisfied they are and what needs led them to make a purchase.

Similarly, you can set up surveys that go out to people that didn’t make a purchase. What prevented them from buying? What might have caused them to make a different decision?

 

Even if you only ask those two survey questions, the answers can help you make adjustments for the next time around.

As a bonus, this type of small business market research is easy to automate.

Setting up automation that trigger based on purchase or lack of purchase is easy to do with marketing automation software. Set up survey questions once, then focus on other parts of your small business while the results come in.

5. Facebook groups: How to use Facebook for market research

Using Facebook for market research
Facebook has risen up as one of the major community building platforms for business. Type your industry into Facebook search and you’re bound to find a variety of related groups.

Some Facebook groups will be run by other business owners, others are simply people interested in the same topics. Regardless, reading through the conversations and questions asked in Facebook groups can be a valuable source of market research.

When you’re using Facebook for market research, you have a few options.

Simply reading through existing conversations is a great way to get started. Even though names on Facebook aren’t private, people are often more willing to share their goals or frustrations within a relatively private group.

Once you’ve observed for a while and understand a group’s tone and social norms, you can start to participate. Becoming a member of a group and engaging in discussions can be a great way to ask questions and go beyond surface level insights.

You wouldn’t do this on another business’s page, and you have to be careful about spamming in general, but Facebook groups can also help you get participants for a market research survey.

As you get more comfortable with how to do market research on Facebook, sharing a link to a survey can help you gather quantitative market research data.

As a free platform with over two billion monthly active users, Facebook can be a powerful way to do market research for small business.

6. Competitors: How to use competitor analysis for market research

Chances are you’re not the only business in your niche. How are the most popular websites in your industry trying to appeal to your audience?

How can you tell which content is the most popular or successful? Use a tool like Buzzsumo to find the most shared content on a particular topic.

Buzzsumo market research

A tool like SEMrush can tell you which content ranks the highest in search engines. Both are good ways to identify potentially high-value topics.

Beyond content, look at the other marketing materials your competitors put out. What kind of messaging are they using on their website? How are they creating cross-sell and upsell opportunities? What does their team look like—who’s actually doing their marketing?

As you grow your business, this kind of information becomes more useful. There’s no guarantee that your competitors are doing everything the best way—but seeing how they are managing their business can spark ideas to improve your own.

To do this kind of research, collect all of the info your competitors make publicly available. Comb through their website and about page, download flyers and brochures, and check out the events they attend.

 

Make absolutely sure you get on their email list, so you can see what kind of messages they like to send.

It’s worth taking competitor research with a grain of salt. Again, there’s no guarantee that competitors have done the level of customer research you’re looking for. Still, looking at competitor messaging is a useful way to infer the features and benefits that matter to your audience.

Competitor research isn’t a substitute for contacting your audience directly, but it can be a good starting point to figure out what kind of content is popular in your niche.

7. Behavior and analytics: How to use data for market research

It’s one thing to know what customers say they want. In any industry, professionals know that customers don’t always know how to solve their problems. Sometimes there’s a better question to ask for market research.

What do they actually do?

Tracking behavior on your website or engagement with your emails and messages is a great way to see which of your marketing efforts are most popular—and can help you adjust your marketing in the future.

Google Analytics is one powerful tool that can show you exactly how people engage with your website.
Google Analytics behavior tracking

What are content topics the most popular? Make more content on those topics. Which pages have the best conversion rates? Direct more traffic to those pages. Your content marketing is also a source of information about your audience.

Combining website tracking with marketing automation can take things to the next level.

Marketing automation software can track email opens, link clicks, behavior on websites, replies/forwarding—and use those insights to automatically follow up with customers on what they care about most.

Of all the affordable small business market research techniques on this list, data is the most actionable. Analytics let you go from insight to action almost instantly—and sometimes automatically.

8. Ask your audience: How to use interviews for market research

Even though people don’t always say quite what they mean, there’s no substitute for direct, one-on-one conversations with your audience.

A market research interview allows a free conversation that leads to deeper insights than a survey or written answers. If you can get people to open up, you’ll be rewarded by detailed information about their pain points, struggles, and successes.

The style of the interview is less important than getting interviews done. You can do phone interviews, in-person interviews, even email interviews—and still get actionable insights.

The lessons you learn from talking to even 10 customers can change your business strategy, marketing, or client service. The ability to speak to customers using their own language is like a marketing superpower. Customer interviews are the way to do it.

Entire businesses can be built on what your customers tell you. When you listen to your audience, you get to the heart of what they care about—and no amount of online market research or survey data can tell you that as precisely as they can.

Conclusion: Use market research to get inside your customers’ heads

If your business grows, you’ll eventually want to consider the focus group, survey, statistical analysis, and market trends approach to market research.

Those methods can reveal insights that are hard to find using more affordable market research techniques.

If you need to understand market saturation or build a picture of how your pricing compares to the competition, you’ll eventually need to use some of the more traditional forms of market research.

But there’s value to doing market research before you have the budget for standard methods. Getting in touch with your customers’ needs can give you a huge edge as a small business.

Not a lot of people do market research for a small business like this. Most prefer to wait until they can hire someone to do it for them (or just ignore it entirely).

Because of that, these types of affordable market research techniques are a huge competitive advantage—one that lets you get inside the heads of your customers and offer them exactly what they want to buy.

 Source: This article was published activecampaign.com By Benyamin Elias

Categorized in How to

The online lead generation has become a vital sales strategy for businesses, especially in the B2B sector. With the rise of the digital age, businesses are opting for advanced and efficient methods to generate online sales leads.

This process of online generated is carried out by marketers before it is passed on over to sales. With new techniques and strategies being developed rapidly, it is hard to determine the best performing strategies.

There are numerous online lead generation strategies and tips available on the web to boost sales. The following are the 10 best online lead generation strategies that have proved to be successful-

1.Email Marketing

Emailing is an extremely efficient and flexible medium that provides access to any number of prospects who are otherwise inaccessible. Direct email can be used for various purposes such as to sell products, generate sales leads, follow-ups, keep in touch with customers, referral marketing etc. You are able to consistently present every benefit or your product or service. You can contact prospects who are everywhere at any time. Reaching the right set of prospects with the right message and the right offer is the key to a successful lead generation campaign. The most important aspect of any online lead generation campaign, especially email campaign, is the number of sales inquiries it generates.

 

Source: MarketingWizdom.com

ImageSource: DigitalMarketingPhilippines

ImageSource: DigitalMarketingPhilippines.com

2.Website Lead Generation

A good website needs to be able to generate leads and not just attract traffic. Many websites are not designed to generate leads. They are mostly focused around propagating their products or services via brochures and banners. This makes the visitors passive. A good lead generation website needs to have a user-friendly description of your value proposition and provide information on the key problem or requirements that you can fulfill. Unless the visitor acquires this information upon visiting your page, they’ll go elsewhere. A lead generating website also needs to be easily accessible, provide valuable information, offers opportunities to sign up and provide contact information that easily accessible.

Source: Kyle-irving.co.uk

ImageSource: VTLDesign

ImageSource: VTLDesign.com

3.Automate Your Online Lead Generation

The online lead generation has given rise to various online lead generation tools and services. Using such lead generation tools and services saves a lot of time and resources and also help in acquiring qualified leads. Various web-based prospect and lead generation tools help mine qualified leads from various online sources. Such tools also provide you with lead management features where you will be able to edit, categorize and manage your leads in an organized manner. You can further automate this process by opting for advanced lead generation services. These prospect and lead generation services provide you with a processed list of qualified leads that is specifically built for you. This list contains leads with qualified contact details with email addresses and can be provided within 48 hours as per your requirements.

best lead generation tools | aeroleads

4.SEO, SEM, and PPC

Gabriel Shaoolian, the CEO & Founder of Blue Fountain Media says that generating leads through SEO and PPC is the best lead generation strategy for IT companies or B2B companies for the lowest cost per acquisition. He feels that way as whenever people require IT companies or IT services, a large majority of people search via Google. To capture these people, you need to increase the effectiveness of SEM and PPC campaigns. Brett Prince, President of Marketaire, says that his can be achieved by using long-tail keyword phrases. These keywords are highly targeted and drive targeted traffic due to their specificity, and they’re less competitive than related, shorter search terms, which tend to be higher in volume and more competitive. For SEO purposes, you need to focus on offering something informational or beneficial to the audience. You can rank faster and start generating traffic and leads once you identify your target keywords and create content around it.

Source: CIO.com

ImageSource: SearchEngineLand

ImageSource: SearchEngineLand.com

5.Online Lead Generation via Social Media

As per the report of Global Digital Statistics, Stats and Facts, social media is one of the most effective sources of lead generation. Social media is a very important channel not only in engaging or connecting with your targeted audiences, but it has evolved into a new digital marketing culture that has a strong influence on consumers’ buying behavior. Forbes indicates that up to two-thirds of the top sales experts in the world categorize social media as an important lead generation and sales channel. Another market research expert, Chadwick Martin Bailey, reported that up to 67% of twitter users and 51% of Facebook users are most likely to purchase based on recommendations from the brands they follow or their followers. This is the impact of social media on lead generation and sales. As per the report on US Social Network Ad Revenues by eMarketer, revenues are expected to go up exponentially through social media.

 

Source: DigitalMarketingPhilippines.com

Image Source:

Image Source: BMA Carolinas

6.Landing Pages

Landing pages which are created around the intention of online lead generation have a very specific purpose. Such pages are used to capture user data such as email addresses, names, phone numbers etc. Their only purpose is to collect such information so that it is available to you later to market your product or services to them. Acend2‘s  landing page optimization page survey reveals that 93% of respondents said increasing conversion rates is one of the most important objectives of a landing page strategy. Improving lead quality came in second at 58%. Landing page visitors are specifically directed to a page from a social media page, an email, a paid ad or similar source of traffic. These visitors are not coming to the page blind, and they expect it to be consistent with the content that brought them there. According to Marketo, you can make your landing page copy and CTAs clear and direct by going through these 4 steps: 1. Set up the problem, 2. Talk about the solution, 3. Point out the WIFM (what’s in it for me), 4. Deliver the goods.

Source: Digioh.com

ImageSource: DCDAgency

ImageSource: DCDAgency.com

7.White Papers or E-Books

This is one of the most common and successful online lead generating techniques. This lead generation technique works on the simple principle of give and take. White papers or E-Books can help in establishing credibility and generating leads. These downloadable can be offered on your website or be distributed through third party services. For the website visitor to obtain such downloadables, registering with an email id must be necessary in order to generate leads. Such downloadables also make a great PPC offering. A variation on the white paper is the e-book. Typically longer than a white paper, it serves a similar function. If you e-book goes into great depth on a subject, it can generate a great deal of buzz and establish your reputation and help boost your online lead generation campaign.

Source: HingeMarketing.com

ImageSource:

8.Online Lead generation via Blogs

Online lead generation is all about engaging your website visitor with content. Blogging is such a phenomenon that is all about sharing great content with your website visitors. Offering content that helps readers solve their business problems or provide some value will have them coming back and share your site with other people. Blogging isn’t as instant as some of the other suggestions but is very beneficial in the long run. You can have dedicated members from your team to write such valuable and insightful content that helps readers. This should be a good way to get a lot of posts written fairly quickly. Once you get the ball rolling, you can reduce to around 2-3 blogs per week.

 

Source: CoBloom.com

ImageSource: WrittenT

ImageSource: Writtent.com

9.Growth Hacking

Growth hacking is a revolutionary way to spread awareness of your business. Offering free trials, freemium versions and free credits are good ways to start online lead generation via growth hacking. You can make this valuable and addictive element of your website accessible to a larger audience by sharing and inviting new users which will expand your leads tremendously in a short span of time. Whether it be free credits for use of a particular plug-in or a queue jump of some kind, create a simple problem with a simple solution. The best aspect of growth hacking is that it is more so an inbound lead generation technique as you get the people to do the work for you. People will spread the word about your value offering and gradually, more and more people will come to your site, which provides an opportunity for more leads.

Source: WhoIsVisiting.com

ImageSource: StartUpNation

ImageSource: StartUpNation.com

10.Webinars for Online Lead generation

Webinars are the best ways to engage your audience and in turn, provides an opportunity for an online lead generation. When you host a webinar, you can reach a new audience of people interested in your topic. They may not know much about your brand yet, but they probably know that they’re interested in the webinar subject. Once your webinar event concludes, make sure to continue to nurture your leads with appropriate follow-up content. Thank them for attending, send them more relevant articles or downloadable resources, invite them to your next event, and survey them regarding their experience. Webinars provide information to attendees that your potential customers can actually use. You can increase your event’s draw if you partner with an industry influencer to promote or co-host your event. That way, your influencer can advertise the webinar to their audience, introducing more of them to you in the process.

Source: Business2Community.com

ImageSource: ReadyTalk

ImageSource: ReadyTalk.com

Online lead generation needs to be done consistently and always ensure you monitor your campaigns. Analyzing the progress of your various online lead generation campaigns can help you improve your campaigns.

Comment below and share your insights on online lead generation.

 Source: This article was published aeroleads.com By Vedh Jagadish

Categorized in Online Research
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