Buffer has just released its State of Social 2018 report. It is based on interviews with over 1,700 social media marketers.  The use of live video is growing year over year. The report features insights into why some social media managers reported success with live videos while others did not.

Live Video is a Growing Trend

Publishing the live video on social media platforms is not mainstream. However, the practice is growing. This is what Buffer says about it:

Live video hasn’t yet caught on (only 31 percent of marketers have broadcast live video)

In our last State of Social report, 26 percent of marketers said they had created live video content. In 2017, 31 percent of marketers said they had broadcast live content—just a 5 percent increase…

While a 5% increase may not sound like much of an increase, that’s still an upward trend. This is a new way of communicating with customers and potential customers, but the evidence is that it is becoming more and more mainstream.

How Effective is Live Video?

According to Facebook, live video is six times more effective at generating interactions than non-live videos. Buffer’s 2018 State of Social Report indicates that of those who used live videos 60% reported they found them effective, while only 10% found live videos ineffective. That’s a remarkable statistic.

That feedback doesn’t tell the whole story, however. If you dig down into the data and count up how effective live video was, you get a different picture.

As you can see, of those 60% that found live video effective, the majority, 36%, found it to be somewhat effective, while only 24% found it to be very effective. This may be a normal distribution of success as in any marketing activity. It could also be a reflection that live videos are more appropriate for certain industries than others.

Why is Live Video Ineffective for Some?

Of the 10% who reported who reported that live video was ineffective, fully 92% of them indicated that they only rarely used live video as part of their social media strategy. Social media managers who reported a lack of success were using live videos only once every few months. That might indicate that those who found it ineffective weren’t putting much effort into live videos.

How Often Should Live Videos be Published?

While 55% of those who found success published live videos on a regular basis, 45% of those who found success published live videos every few months. However, if we break down those numbers by daily, weekly, etc. we get a different picture entirely. It turns out that only 1% of successful live video creators published videos on a daily basis. Below is a graph showing that the biggest group of successful publishers are actually those who published live videos every few months.  Below is a graph showing the breakdown of how often live videos were published by those who reported that live videos were effective.

Quality not Quantity of Live Videos?

What separates those who found success posting live videos every few months versus those who posted at a similar frequency but found them ineffective? The survey doesn’t tell us. One can guess however that the relevance to users and effective promotion may have something to do with the success of those who posted live videos every few months.

The takeaway is that how often live videos are posted isn’t a guarantee of success.  Like anything else, the quality and relevance to the audience may play a role. It may be that success with live videos may be similar to pay per click advertising, where context, relevance and answering the question of “What’s in it for me?” works best.

The full State of Social 2018 report can be downloaded here as a Google Sheet.

Images by Shutterstock, modified by Author

Graphs and bar charts by Author

 Source: This article was published searchenginejournal.com By Roger Montti

Categorized in Social

Google's computer vision technology is now so good it's able to find specific objects within a video or group of videos.

During the company's Cloud Next event in San Francisco Wednesday, Google unveiled its new Cloud Video Intelligence API.  The tool, which is currently available to developers in a closed beta, analyzes videos to make their contents searchable.

With the tool, you can search one or more videos using keywords and get back a list of results showing you where in the video you can find the objects relevant to your search terms. You can see a bit of Google's demo of the software onstage at Cloud Next in the video below.

Google just showed off a new Video Intelligence API that lets you search for objects within video clips, here's an bit of the demo 

Google says the Video Intelligence API allows developers to take advantage of Google video search capabilities even if they don't have a background in machine learning or computer vision. "This API is for large media organizations and consumer technology companies, who want to build their media catalogs or find easy ways to manage crowd-sourced content," Google's Chief Scientist Fei-Fei Li wrote in a blog post.  

IMAGE: GOOGLE

Though the Video Intelligence API is limited to those who are part of the beta for now, the tool could have far-reaching implications. If Google were to bring it to YouTube, for example, the contents of the platform's 1 billion+ videos would become searchable, opening up far more possibilities in terms of discovery. Just imagine! Or, rather, just search for them.

Source: This article was published mashable.com By KARISSA BELL

Categorized in Search Engine

The charitable arm of Google and the UN have teamed up on a new website aimed at helping people better understand the Syrian refugee crisis through the combination of data from the United Nations High Commissioner for Refugees (UNHCR) along with satellite imagery, 360 degree photos and stills, videos, stories from refugees, and more. The new site, called “Searching for Syria,” presents this information to visitors in an accessible way – by providing simple but visually immersive answers to questions like “What is happening in Syria?” and even, “what is a refugee?”

Google explained that it’s been able to gauge how much worldwide interest there is on the web from people using its search engine for answers to basic questions about the refugee situation in Syria. “What is happening in Syria?” was among the top trending searches in Germany, France and the U.K. last year, for example, and over tens of millions in 2016 searched for information on the Syria.

The company, including its Google.org arm, partnered with the UNHCR to combine the organization’s annual Global Trends report – which contains facts and figures about refugees, asylum-seekers, migrants and others – with Google’s Search trend data. The idea is to offer web searchers better answers to their ongoing questions, but one that taps into more visual imagery to help paint a picture of the human side of the crisis, and the scale of the situation in the country of Syria.

The site begins with a brief introduction, then takes you pages of questions about Syria, like “What was Syria like before the war?,” “What is going on in Syria?” “Where are Syrian refugees going?” and others.

Questions are answered with short text blurbs relying factual answers and statistics, which are combined with full-screen photos, some of which can be turned 360 degrees for a more immersive viewing of a given place or scene.

For example, one section of the website lets you visit half a dozen UNESCO world heritage sites in 360 degrees, including the ancient cities of Aleppo, Bosra, and Damascus, the ancient villages of Northern Syria, Crac des Chevaliers and Qal’at Salah El-Din and the site of Palmyra. After panning through the beautiful imagery, you scroll down to the next slide and learn that the war in Syria has damaged or destroyed them all.

Visualization in the form of charts and graphs are also sometimes present, along with personal stories from refugees and videos from YouTube.

There are only five questions on the site, but scrolling through all their components takes some time. In reading through and watching the material, visitors are meant to understand the true human toll the war has taken on Syrian lives.

The site also encourages visitors to learn how they can help – by signing the UNHCR’s petition to pledge your support that you stand #WithRefugees, making a donation, or just sharing the website to raise awareness.

Though largely an educational experience, there’s of course a political undertone to Google’s investment in this resource.

The U.S. and some other countries have pushed back against allowing Syrian refugees to cross their borders. This includes Trump’s hardline stance on Syria in general in which the president has proposed cuts to foreign aid, including the U.N. and agencies helping refugees. He has also tried to stop Syrian refugees from entering the country twice – moves that were blocked by courts. Meanwhile, on Sunday, the U.S. ambassador to the U.N. – seemingly ignoring Trump’s proposed budget – has pledged increased support from the U.S. for the refugees.

This is not Google.org’s first time addressing the crisis – it has already invested more than $20 million in grants supporting solutions to provide over 800,000 refugees with emergency support and access to critical information and education, the company says.

The new site is available here.

Source: This article was published techcrunch.com By Sarah Perez

Categorized in Search Engine

Microsoft has added a revamped video search to Bing. The search engine's new video search is better than Google's alternative.

Google is the leading search engine by some distance. That probably convinced Microsoft that Bing needed some enhancements to close the gap. Consequently, the software giant revamped Bing’s video search last year. With that revamp Bing certainly has better video tools than Google.

If you need more convincing results, select Videos in Bing and then enter a query. The first thing to note is that the Bing video search uses the whole page. Video thumbnails are spread out across the entire search page and are not just listed in one linear list. Consequently, what it now has is a grid of video thumbnails, not just one linear list.

Another thing to note is that the video thumbnails are also expanded. They are more than double the size of the thumbnails shown on Google’s search list. So that makes the thumbnails much clearer in Bing.

Hover the cursor over one of Bing’s video thumbnails. That will play a brief preview of the video if it has one. Google’s video search has no such previews.

Another great thing about the Bing video search is the filters it has at the top. At the top of the video thumbnails, there are filters for length, date, resolution and source. So if you want to find videos with higher resolution, you can click Resolution and select a higher resolution setting from the drop-down list. Alternatively, if you’re only looking for YouTube videos, click Source and choose that.

Yes, Google has search filters, but Bing’s filters are better. For example, you can only select a High-Quality video option from the Any Quality filter in Google. In Bing, you can select various resolution settings. Plus, Bing’s video search has more filters than Google.

Another thing to note is the keywords Bing video search includes at the top. For example, if you enter a song title you can then select a lyric keyword listed at the top that will find a lyric video for it. When you scroll down the search page, a grey search bar appears at the top with alternative keywords on it.

Bing’s video search also includes two grey bars with thumbnails and keywords in them. One of those bars enables you to refine your search by selecting a more specific keyword from it. Alternatively, you can also select related keywords for other artists from the other grey bar so that you can quickly find other videos.

Google only lists so many videos on its search pages. At the bottom of Google, there are numbers for you to select the next page with. However, Bing has an infinite scroll so that you can keep on scrolling down through the video found without needing to select new pages.

So Bing’s video search is somewhat better than Google’s video search options. It might be enough to convince some that Bing is now a better search engine than Google.

Author : Matthew

Source : https://www.inferse.com/40102/how-bing-video-search-is-better-than-google-video-search/

Categorized in Search Engine

Videos will be responsible for nearly three-quarters of all internet traffic by 2017, potentially outpacing brands’ investment in them.

E​arlier this year, Brafton reported that ​just ​70 percent of marketers are ​making video content a priority. ​The latest data ​suggests all companies should ​invest ​in video marketing if they want their target audience to click to their sites​ from across the web​.

​​According to data from Syndacast, videos will be responsible for 74 percent of all internet traffic by 2017.

Video traffic growth is fueled at least in part by rising search clicks, as thumbnail images are eye-catching in 
​SERPs. ​Images may catch more search clicks ​than ​hyperlinks​ because ​they​ seems trustworthy​, more tutorial or even just more personal and friendly.

How to choose a video thumbnail for traffic wins

Last year, Georgia Tech and Yahoo Labs conducted a study about Instagram success and found people are more likely to engage with images of human faces than other posts​. Pictures with faces are 38 percent more likely to earn Likes and 32 percent more likely to receive Comments. 

video snippet clicks

The bottom line? Images of people are bait for online engagement.

“Faces are powerful channels of non-verbal communication. We constantly monitor them for a variety of contexts, including attractiveness, emotions and identity,” said Saeideh Bakhshi, of the Georgia Tech College of Computing Ph.D., who led the study.

By producing videos, you let your audience in on your brand’s personality. When possible, choose thumbnails that put a face to the brand to build instant connections.

Why video marketing wins attention from on-the-go users

As videos are becoming more effective tools for marketing campaigns, they’re also becoming more popular with busy mobile-device users:

  • 33%​ of tablet owners watches about an hour of video on their devices every day
  • 28% of smartphone users watches a video on their devices at least once a day

​M​any web users who want to be ​simultaneously ​entertained ​and ​educated​ prefer video content​ – as long as it doesn’t take more than a few minutes. ​Mobile web users have notoriously short attention spans, and even desktop viewers are unlikely to wait around for a long video to load if they even commit to watching it.

The key to creating effective video content that ​drives traffic is a strategy for ​short, high-impact clips​​​. ​It’s a tall order when you must also pack personality into each video: ​People respond to formats that feel personal and accessible. ​​Video content that educat​es and entertai​ns yields the ultimate ROI. 



​Traffic may be the reason more brands invest in video marketing, but this is the tip of the iceberg in terms of the format’s marketing potential.​​

Source : http://www.brafton.com/news/2017-74-web-traffic-will-come-video/

YouTube has revealed the most popular videos to be published on its platform in 2016. There are celebrities galore, zombies, Donald Trump, and that dumb “Pen-Pineapple-Apple-Pen” thing. Thus proving the internet will watch anything these days. As long as it’s on YouTube.

With over 1 billion users, an archive containing millions of videos, and many more uploaded every day, YouTube is an incredible resource. However, while many of us watch educational channels on YouTube, the vast majority of people use it for purely entertainment purposes.

The Top 10 videos of 2016 prove this point…

  1. Adele Carpool Karaoke
  2. Pen-Pineapple-Apple-Pen/PIKO-TARO
  3. What’s inside a Rattlesnake Rattle?
  4. Nike Football Presents: The Switch ft. Cristiano Ronaldo, Harry Kane, Anthony Martial & More
  5. Grace VanderWaal: 12-Year-Old Ukulele Player Gets Golden Buzzer – America’s Got Talent 2016
  6. Water Bottle Flip Edition | Dude Perfect
  7. Channing Tatum’s “Run The World (Girls)” vs. Jenna Dewan-Tatum’s “Pony” | Lip Sync Battle
  8. Donald Trump: Last Week Tonight with John Oliver (HBO)
  9. THE $21,000 FIRST CLASS AIRPLANE SEAT
  10. Brothers Convince Little Sister of Zombie Apocalypse

As YouTube states in its blog post revealing the Top 10, “collectively these 10 videos have 550 million views and were watched for over 25 million hours”. What’s more, “the channels behind them collectively have more than 40 million subscribers who tune in regularly to watch the funny, insightful, entertaining things they create”.

YouTube Rewind: The Ultimate Challenge

As well as compiling a list of the biggest videos of 2016, YouTube has published its annual YouTube Rewind video. Every year this epic effort brings together the biggest and brightest talent on YouTube, which in 2016 comprised of “more than 200 YouTube stars from 18 countries”.

The 2016 YouTube Rewind video is designed to “pay homage to the biggest videos, memes, channels, songs, and pop culture moments of the year”. For the truly nerdy among youYouTube has created a Rewind quiz which sets you the challenge of identifying all of the references in the video.

How often do you watch YouTube videos? Do you start on the YouTube homepage and browse? Or do you tend to stick to videos shared by family and friends? What YouTube video of 2016 do you think deserves a bigger audience? Please let us know in the comments below!

Author : Dave Parrack

Source : http://www.makeuseof.com/tag/top-youtube-videos-2016-surprise/

Categorized in Social

We are all well aware that Google/YouTube hold the keys to entry in the video space right now. Ranked as the #1 and #2 search engines respectively, the ability to search within the site gives YouTube a distinct advantage over its competitors. But, if for some reason, you don’t want to use Google or YouTube for your video searching needs, there are a number of other sites out there that can help you find the videos you want.

When we first compiled a similar list back in 2007, there were an incredible 27 sites that we recommended you could use to search for video content. Since then, most have disappeared, or have been acquired by, or have merged with, the 9 sites below. I encourage you to bookmark this post as I'll be updating it every now and then.

Additional Resources:

Top Video Search Engines and Video Search Sites

youtube top video search engine#1 YouTube: YouTube is still the absolute best place to search for video content. Nothing to see here, let’s move along. Except to say that there are many tips and tricks you can use to dive deeper into YouTube's search results to find the exact content you are looking for.

google top video search engine#2 Google: I might as well have just included this with YouTube since Google tends to serve YouTube results for video first and foremost. But the fact of the matter is you get distinctly different results when searching video on YouTube versus Google, so its worth using both to find the video you are looking for. Oh, and YouTube results now appearing on Google Trends so that's a handy tool to check out too.

yahoo screen top video search engine#3 Yahoo Screen: Originally called Yahoo Video, this video search engine was renamed Yahoo Screen in 2011 and works with a Yahoo account to customize options. The viewing experience is consistent across all video content, with the Yahoo menu displayed across the top of the page and video options/categories displayed along the left hand side of the page. Video is the main focus on this site, with either your video selection or a suggestion from Yahoo being prominently displayed on the page. Aside from the video categories, there is a standard search box at the top of the page to look for the right footage. Yahoo video does not allow user generated content, a feature that was removed in 2010. All user generated content was removed from the site in 2011. Yahoo has struck deals with various video producers to fill out the site, which uses its own video as the primary source for content.

bing video top video search engine#4 Bing Video: Unlink Yahoo, Bing video uses the internet at large in its searches. That leads to a very interesting search based experience that includes YouTube, Yahoo, Vimeo and just about any other video hosting site. Whether you use the search box at the top or click on a suggested category or video, the page populates with a never-ending search results page. If there is a primary video in the results, it appears as slightly larger than the rest of the videos in the results. Search results can be hovered over to get an actual playing preview of the content with audio and once a result is clicked you are taken to a video player that includes both related searches and videos to further help you in your search.

aol top video search engine#AOL Video: If you search for video using the bar at the top, the results are very similar to a traditional Web search. But if you scroll to the bottom of the page, past the top picks and featured partners, the SEARCH AOL On box provides a very powerful search tool. Much like Bing it searches many video hosting sites and displays the results. One unique thing about AOL On is that it plays the video in the AOL player, using the video from the hosting site as the source. The site also has browsing capabilities for the top picks and featured partners as well as a handful of channels that sort content based on common themes like tech or pets.

ehow top video search engine#6 eHOW: One surprising source for a video search engine is eHOW. Of course, it tends to work better when searching for a how-to type of video, but it can display some other results as well. To use the search engine simply type your search query in the box at the top of the page and on the resulting search, click on “Videos” on the left hand side of the page to see video results related to your query. One drawback to eHow is that it only shows results for videos posted on the eHow site, not the internet at large. So while it doesn’t have the same sponsored content or breadth of content as other search engines, it does a great job at searching for relevant how-to content

mefeedia top video search engine#7 MeFeedia.com: MeFeedia is a site that has persisted, despite the large number of other sites that have disappeared or been bought. If you just want to search for video content, no problem. You can type your search request into the box at the top of the page and get various results. Those results appear as a video posted by a MeFeedia channel. You can also browse on various categories with this site as well. If you want to add content to the site, you must have an account. This will allow you to add content to your channel, much like YouTube, but rather than actually hosting the video, MeFeedia uses externally sourced content, much like AOL On. Content can be added via a direct URL or imported from a YouTube, Blip.tv or Vimeo username. MeFeedia only displays content that has been added to the site but if you click on a playing video you will be taken to the original page for that video on its host site.

blinkx video search engine#8 Blinkx: Binkx is another of the old search engines that is still surviving. It has some suggested categories at the top, but much fewer than other sites. If you use the search engine, you get some high quality results. The results are primarily from YouTube, but there is a sprinkle of video content from other sites as well.

veoh video search engine#9 Veoh: Veoh works, but it’s pretty far down my list of sites. It’s essentially one of the YouTube clones that is still around and kicking. It has a video box on the front page that autoplays when you visit the site. That’s probably on my top ten list of things that will make me immediately leave a site. But if you can look past this feature, they do have an active user base that uploads content to the site. The search results only appear to be of Veoh content though, so if your favorite content creator isn’t using the site, the likelihood that you’ll find their content there is pretty low.

Author : Mark Robertson

Source : http://tubularinsights.com/video-search-sites/#cb-author-box

Categorized in Search Engine

This week is Online Video Week at R/WW, so our network blog AltSearchEngines went out and found the leading video search engines on the Web. Following is the list that ASE editor Charles Knight came up with – he used Google Video as the benchmark. What is your favorite video search engine? Let us know in the comments.

Also over on AltSearchEngines there is a Great Debate on Video Search. It features Mary Hodder of Dabble and Gary Baker from ClipBlast!. My favorite bit was when Charles asked:

“What would be your unique goal for the next two years (2010)? Increased market share? #1 in your Vertical? Powering the video for other search engines? Acquiring or being acquired? Some combination of these?”

Gary from ClipBlast!’s answer: “Yes to all.”

Nothing like having your cake and eating it too. But seriously, both startups also expressed interest in partnering with others – which is a feature of the Web in its Digestion Phase. Indeed Mary said that “Dabble‚Äôs DNA is about partnering (we have 170+ partnerships)”.

Here then is Charle’s top 10 Video Search engines:

    1. blinkx
    2. clipblast!
    3. dabble
    4. everyzing
    5. exalead
    6. Fooooo
    7. metacafe
    8. pixsy
    9. PureVideo
    10. VidSea

Author : RICHARD MACMANUS

Source : http://readwrite.com/2007/08/23/top_10_video_search_engines/

Categorized in Search Engine

Viral videos are great for marketing because they are cheaper than other marketing methods, they are sharable, you have control over the message and its delivery, and their entertainment value makes them more memorable. If you have been making great videos and you still have a problem making them go viral, these tips will help you out.

1. Create Sharable Content

No matter how good a video is, it will not go viral if it does not entice people to share it. Creating a sharable video is important because people are more likely to watch a video that has been shared by those they trust. So, what makes a sharable video?

  • People are more likely to share a video that says something valuable or meaningful to them. Your video should strike a chord with your target audience. As an example, the “Save the Children’s Most Shocking Second a Day” video went viral because it was about a young British girl who was exposed to a life similar to that of a child in war-torn countries. The video brought a far-flung conflict that people were indifferent to closer to home.
  • Ensure your video is funny. People have a natural urge to laugh with others and they will, therefore, share a humorous video. Even when your message is serious, find a way of incorporating humor in the message. BuzzFeed, which specialized in viral content, lists funny photos and videos and if your video is funny enough, you could just feature here as well as on other big blogs, which means even greater viewership.
  • Contests are extremely effective in spreading the word about a video. You can view contests and giveaways as bribes – even people who are not interested in your message will view your video for a chance of winning.
  • Although it is okay to try to emulate success stories, you are more likely to achieve success if you are unique. Rehashed content and a mediocre message will not lead to shares. Brainstorm with your team to come up with the most unique content that people will want to share.
  • Consider creating a video that is inspired by the latest craze. Viewers are more likely to share something that is of great interest and that is trending.

2. Collaborate

You can collaborate with YouTube creators who may not be your traditional celebrities, but who nonetheless have a big and loyal fan base. You could approach such a YouTube creator to promote your video and his/her active fan base will be your first audience. As an example, YouTube stars like Jim Chapman, Caspar Lee, Dan Howell, Phil Lester, Pixiwoo, Joe Sugg, and Marcus Butler recently worked with Cancer Research UK in the“Stand Up To Cancer” livestream event on YouTube and the event went viral.

3. Quantity

When it comes to YouTube videos, quantity is just as important as quality. It is only when you release videos regularly that you will keep your audience active and interested. It’s just like friendship – you are more engaged when you talk often. It is also a game of probability – even if most of the videos do not go viral, there is a chance that a few will. Focus should be less on quality of the video and more on quality of the message.

4. Have a Wide Distribution Engine

Your video should fit in with your larger marketing vision. Consider sharing the same video on other platforms like Twitter, Facebook, Pinterest, and others since any of them could trigger the viral effect. Using multiple channels will give your marketing campaign a built-in echo effect. Concentrate on a handful of channels that you are good at and that you can optimize.

5. Have a Launch Strategy

In a recent article in The Guardian, Pierre Chappaz, the author, encouraged marketers to focus on the first 24 hours of release. He stated, “If nobody interacts with your video within the first 24 hours of release, it’s going to struggle to go viral. The reason for this is the complex and somewhat mysterious YouTube algorithm.” YouTube’s algorithm considers the interaction rate (shares, likes, comments) during the first 24 hours of release to determine ranking in its country charts.

6. Make your Videos Easy to Find

Think like search engines whose algorithms make it easy for audiences to find the information they are looking for. You can ensure your videos are easy to find by optimizing the titles and descriptions. Do keyword optimization and use other SEO tactics to not only ensure the videos are easy to find, but to also increase ranking in SERPs (search engine results pages).

7. Do Not Forget Mobile Users

Your video must be mobile-friendly since studies show that at least half of YouTube views are coming from mobile. If you have a link to your website, ensure your site has responsive web design for good mobile user experience.

8. Visit a Google Digital Garage

Digital Garage is a Google free program that helps small businesses and other organizations to learn the digital skills needed to make the most out of YouTube and the web in general. Visit a Digital Garage and get a mentor or sign up to get online training.

9. Shock and Awe

A big number of the videos that have gone viral on YouTube are those that are shocking or that touch on a controversial subject. When it comes to YouTube videos, do not shy away from being criticized, disliked or hated because the buzz will lead to more people who are interested in your message seeing the video.

  • Get others to submit your Content to Reddit

Consider getting involved in the Reddit community. You could then share your YouTube content for other users to upvote or downvote the content and for a chance of the content going viral. You should avoid the common temptation of simply submitting the content without involvement in the Reddit community because Reddit does not look favorably on people submitting their own stuff.

  • Create a Public Playlist

Annotations are used to interlink videos, but you should consider playlists since they are less distracting, more organized, and more useful for people who are browsing your videos. Playlists are also better than annotations because YouTube viewers often disable YouTube annotations. You can take advantage of public playlists by serializing your content, especially when producing a series of tutorials, since a playlist keeps all the content in the same place and it arranges the content appropriately. You could also use playlists for separating topical videos if your videos cover different topics.

  • Use Thumbnails

Although it is not good to judge a book by its cover, the fact is that many people base their decision on whether or not they will watch a video solely on how the thumbnail looks. A good thumbnail is one that exemplifies the quality and the content of the video since people are more likely to view a video when they feel you’ve put in the effort.

You should encourage users to engage in comments and to share. Link your video marketing campaign with other marketing campaigns (such as SMM by including social media icons) to have the best results. Watch viral videos such as “Girls Do Science” by Microsoft for tips on what makes a viral video.

Author:  Derek Iwasiuk

Source:  http://clapway.com/2016/12/10/wrong-12-secrets-making-viral-video

Categorized in News & Politics

A new and unannounced feature has been spotted in Google search results which highlights popular videos from the web in an entity’s Knowledge Panel.

The feature was first discovered by Sergey Alakov, and later covered by local search expert Mike Blumenthal.

While the two noted that it was found in local search Knowledge Panels, upon further searching I found it also extends to other entities. Here are some examples of what it looks like for other types of searches:

Movies

IMG_3102

Video Games

IMG_3103

TV Shows

IMG_3104

It’s possible the ‘Videos from the web’ feature exists for other searches as well, but that’s all I have been able to find so far.

Freshness seems to be a significant ranking factor when it comes to surfacing videos in the Knowledge Panel, as every example I could find contained videos uploaded within the past several months.

It would actually be more accurate to call these ‘Videos from YouTube’, rather than ‘Videos from the web’, because the videos do not appear to be coming from any other source.

On one hand that makes sense because Google owns YouTube and it doesn’t serve the company’s best interests to highlight other services. On the other hand it’s misleading to say these are videos from all over the web when they’re really all coming from one place.

In any case, this new feature provides businesses with a unique opportunity to stand out in search results through video marketing. If video marketing isn’t already part of your search engine optimization strategy, there’s now more incentive than ever to get your business on YouTube — which is already one of the world’s largest search engines on its own.

Author:  Matt Southern

Source:  https://www.searchenginejournal.com

Categorized in News & Politics
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