When creating a website, we all strive for extraordinary content combined with a responsive, attractive design to offer a user-friendly experience. While this sounds simple in theory, it may not turn out that way in practice. In addition to considering the content you provide and the aesthetics surrounding your website design, a myriad of legal considerations and best practices apply. Taking care not to violate basic “rules” of website creation should be at the top of your list.

After more than a decade in the industry, I can personally attest to how what might seem like minor violations come back to harm not just your business, but potentially your personal reputation and online presence. It's hard to get noticed on the web, and building a website and a brand online is a career-long effort. But don't let these common website violations set you back – or tempt you.

Using copyrighted images without permission. All images found online are not free for the taking. Technology makes it easy to lift photos quite easily: Right-clicking and selecting “save as” or saving the entire HTML page, taking a screenshot, or physically taking a picture of the image are just a few ways online thievery occurs. Not everyone intentionally steals photos; many people accidentally use an image because they are not sure whether it is royalty-free or a public domain image, or the user may have simply forgotten to give credit for the image. Make sure you are not violating copyright laws and that you obtain images by legally paying for them, obtaining permission or using photos that are in the public domain. Giving credit is not the same as getting permission.


Failing to obtain licensure for video usage. As a core part of today’s online landscape, website video usage, like image usage, must be handled with care. As more people and businesses share videos to tell their stories on various digital platforms, adding a video to your website is easier than ever. However, copyright laws do apply to online videos. Website gatekeepers should be aware of best practices to avoid unauthorized use as well as fair use. Publishing unauthorized videos online exposes you and/or your organization to legal liability, as the videos can potentially reach millions of people all over the world. Minimize your risk by obtaining permission before using any video online.

Relying on duplicate content. It might seem like a good practice or easy solution to repeat content throughout your website to beef up the amount of copy, but Google recognizes (and penalizes) duplicate content. If information is repeated word for word, search engines cannot always pinpoint which version is the original and which version is copied. Duplicate content causes site owners to suffer lower ranking and traffic loss, and the search engines provide less relevant results. If you need to include similar content on more than one page, be sure to completely rewrite, reword and reorganize the content in a new way. If you want to use content from another site, be sure to obtain permission or, better yet, write something completely unique to your site.

Touting services with superlatives. Everyone wants to claim that their business is the “best” or that they are the “leading” or “top” person or organization in their field. However, attorneys are required by bar associations to follow specific rules to describe their services in legal content writing. Most states require statements made in attorney advertising (which includes law firm websites) to be objectively verifiable. Since claims that you are “the best” can generally not be objectively verified, they may be deemed misleading and can expose violators to fines and other penalties.


Claims to be an “expert.” An attorney making claims of being an “expert” or “specialist” in the absence of board certification in the specialty is prohibited in many states. Similar to statements claiming that you are “the best,” claims that an attorney is an expert or specialist may be deemed false or misleading. It is a best practice to avoid using the words “expert” and “specialist” altogether.

Neglecting customers with disabilities. Passed in 1990, the Americans with Disabilities Act was established before the explosion of e-commerce. Now that consumers have moved online, the Department of Justice is redefining how the ADA applies. The release of web accessibility regulations is expected sometime in the near future. Website owners can be proactive by taking measures, such as adding audio descriptions for the blind and text captions for the deaf, as well as enhancing multimedia. Review a full list of proposed requirements.

Taking care to avoid these website legal pitfalls will help to protect you from potential litigation and solidify your reputation as an upstanding member of the online community.

The information provided here is not legal advice and does not purport to be a substitute for advice of counsel on any specific matter. For legal advice, you should consult with an attorney concerning your specific situation.

Author: Peter Boyd
Source: http://www.forbes.com/sites/forbesagencycouncil/2016/12/27/six-content-discrepancies-to-avoid-committing-on-your-companys-website/#2dd946d84b0b

Categorized in Others

Facebook is teaming up with some of its biggest tech industry counterparts in order to combat the spread of extremist content on the web.

On Monday, the company announced that along with Twitter, Microsoft, and YouTube it will begin contributing to a shared database devoted to “violent terrorist” material found on the respective platforms.

The compiled content itself will be identified using “hashes” — unique digital “fingerprints” — with the hopes that the sharing of this type of data will lead to a streamlining of the removal process across the web’s biggest services.

In its blog post, Facebook describes the items being targeted as: “hashes of the most extreme and egregious terrorist images and videos … content most likely to violate all of our respective companies’ content policies.”

Theoretically, once a participating firm adds an identified hash of an extremist image or video to the database, another company can use that unique data to detect the same content on its own platform and remove it accordingly.


Facebook assures its users that no personal information will be shared, and corresponding content will not immediately be removed. Ultimately, the decision to delete content that matches a hash will rest on the respective company and the policies it has in place. Additionally, each firm will continue to apply its practice of transparency to the database and its individual review process for government requests. Facebook claims that more partners for the tool will be sought in the future.

Over the past year, the web giants in question have all faced public pressure to tackle extremist content online. At the start of the year, execs from Google, Twitter, and Facebook met with White House officials to discuss the issue.

Facebook and Twitter have also been hit with lawsuits regarding their alleged inaction against terrorist groups operating on their respective sites. In response, the latter has banned 325,000 accounts since mid-2015  for promoting extremism. For its part, Google began showing targeted anti-radicalization links via its search engine. Meanwhile, in May, Microsoft unveiled a slew of new policies in its bid to remove extremist content from its consumer services.

“Throughout this collaboration, we are committed to protecting our users’ privacy and their ability to express themselves freely and safely on our platforms,” Facebook wrote in its post. “We also seek to engage with the wider community of interested stakeholders in a transparent, thoughtful, and responsible way as we further our shared objective to prevent the spread of terrorist content online while respecting human rights.”

Author:  Saqib Shah

Source:  http://www.digitaltrends.com/

Categorized in News & Politics

What kind of content should I create?

 This is a common question that has an easy answer. Create content that people trust. Google defines this as:

1. Content that is relevant to your target audience.

2. Content that enhances your authority

Relevance and authority are what Google uses to determine the content that will see the light of day. Obviously, there are hundreds of secondary factors involved, but what Google presents for search queries is what is most relevant, and that is greatly influenced by the perceived authority of its source.

To be more accurate, Google has consistently stated that its primary objective as a search engine is to deliver the most relevant information as quickly as possible for every search query. To do that, they rely heavily on authority because that earned credibility assures Google the information is likely the most trustworthy

 Authority Takes a Stand

People trust or at least respect authority. Traditionally, this authority is derived from a particular position or testimonial of another person of authority.


You have to determine the type of authority that will best serve your business. And you have to be clear about it.

You have to choose your authority and make it a consistent theme of the content you create.

This is why many businesses struggle with content creation. They take on all kinds of work that fails to stand for something meaningful.

Your work should demonstrate expertise in a particular area. And your content should reflect that body of work.

This is a combination of the products and services the business offers and the unique experience that accompanies them.

Relevant Content Rings True

Claiming to be an authority in multiple domains is nearly impossible. It just doesn’t ring true with most buyers that are seeking a relationship with a company that seems to be speaking only to them.

To do this you have to become best in class for your targeted audience. This is accomplished by creating products and services that are supported by content that attracts, engages, and inspires that audience

The best way to determine the right content to create is to talk to your customers one-to-one. And do the same with people you think should be your customers but are not.

  • What are their top challenges?
  • Where do they go for solutions now?
  • How to do they make new discoveries and stay informed?

Using their responses you want to create what may be the most important piece of content. And that’s a buyer persona that guides the creation of all future content.

What motivates buyers often surprises companies that are in love with their products and services. More important is to fall in love with the buyer personas that become customers by creating content that speaks directly to them.


Call to Action

The call to action for this episode is to get clear about your authority and then develop a strategy for creating relevant content that becomes a growing and trusted body of work that speaks to that authority.

Author:  Jeff Korhan

Source:  http://www.business2community.com/

Categorized in Others

When it comes to making the most out of your SEO budget, quality matters. You want to provide the best possible experience to customers when they’re on your site by giving them quality content and striking visuals, but how can you make it work without breaking the bank?

Here are cost-effective ways to create custom content and stay ahead of content marketing trends in 2017.

Creating Custom Content on a Budget

At Pubcon 2016 in Las Vegas, SEJ Executive Editor Kelsey Jones sat down with Erin Robbins, President of Ginzametrics, to talk about ways on how to create custom content when you’re on a budget.

Here Are Some Key Takeaways from Her Interview:

  • Everyone should be budget-conscious when it comes to creating content. Find out what kind of content you need to create and where it needs to go. Research where your audience is and what they’re looking at, then create content that matches the format of where your audience is — whether it’s video, podcast, blog posts, and more. The research will tell you where to focus your resource.
  • Use keyword discovery to find out what topics and trends your audience is paying attention to. Use competitor discovery to see who’s new in the space and talking about certain things in your area. Then do a mix and match of keyword and competitor discovery to check what specific overlap in keywords and content they may have.
  • Another strategy is to create a central piece of content and build other pieces around that. For example, Erin does a weekly live video series which is turned into a podcast, blog post, SlideShare, and even an e-book. It may also turn into a case study or white paper when she has thought leaders or experts come on as guests.
  • Take advantage of user-generated content. Aggregating information from conferences and webinars can be helpful because it’s interesting to compare how people’s views have changed over time. Webinars are also a great way to get content ideas from people asking questions.


Upcoming Trends for Visual and Regular Content in 2017

In this interview at Pubcon 2016 in Las Vegas, Matt Siltala, President and Founder of Avalaunch Media, shares his insights on the upcoming trends for visual and regular content in 2017. You can listen to the podcast version of his interview at the top or bottom of this article.

Here Are Some Key Takeaways from the Interview:

  • 360-degree photos and videos give a fun twist to content. They may be used next for infographics. 360 videos are especially useful for the real-estate market in showcasing houses and showing where these houses are, and also for cruise lines to show what you can expect on your next vacation. 360 videos give you the perspective of being part of the experience.
  • We will also see more of virtual reality in games, websites, videos, and other experiences.
  • As wearable devices become more popular, we should think about the kind of content we’ll be serving up there. We should be conscious of the size of content and the audience that consumes this content. We should also think of the best ways to serve content on wearable devices.
  • Live streaming is another upcoming trend. You can show specific events to your audience. You can also share promo codes and giveaways targeted to your live audience. Live streaming is a way to get people to view your content and can cater to their fear of missing out.

Author:  Rina Caballar

Source:  https://www.searchenginejournal.com

Categorized in Future Trends

User-generated content (UGC) is like gold hidden in the rubble. Its potential value is great, but you'll need to do a lot of navigating to unlock its true potential. Content marketers have already weighed in on the benefits that can be derived from UGC, and many brands have made the move to make it part of their content-marketing strategy.


The reason? Improved search-engine optimization wins UGC approval from marketers and brands alike. It also brings enlarged capabilities to win over millennials and unlocks an obvious source of promotional opportunity for businesses to tap into.

But, like every other form of marketing, user-generated content can be tricky if not handled well. This is why it's important to ensure content marketers implement best practices when using UGC as part of their overall strategy. Here they are:

1. Define the legal angles.


The legal aspect of user-generated content is not to be overlooked. Your company should consider issues such as copyrights, responsibility for stolen content and ownership of content. Bigger brands are quick to sort this out before launching their UGC campaigns because they have the advantage of a more powerful and well-sized legal team behind them.

Smaller businesses must invest to get it right from the very beginning, even though they’re exploring UGC to decrease their content-production costs. If yours is one of those small businesses, you need a well-defined legal document that your contributors can access.

This should spell out roles and responsibilities regarding the content they share. The agreement also must state the content’s ownership conditions, after you upload it on your servers.

"Clear up any doubts about what your user expectations should be," says Marc Smith, founder and CEO of Top 10 Digital Agencies. "Your users have an expectation of how their content may be used, and for what. Your intentions with the content may be different from theirs. It is the job of well-prepared terms and conditions to clear this up."

2. Optimize content for quality.

Regardless of what else is in the legal agreement, it’s your company’s responsibility to ensure that the quality of user-generated content meets your brand’s quality standards and satisfies your business needs.

For instance, most small businesses rely on search engines such as Google to attract customers. This means that the website hosting the UGC content must include material worthy of Google rankings.


"Google is increasingly toughening their stance on what the definition of high-quality content is," says Guy Sheetrit, founder of Over The Top SEO. "Your users may not be paying attention to the little details that will make their content stand out. You should wade in to improve the quality of the content from your users and make it more suitable for consumption on your website."

Sheetrit also cautions companies not to diminish the true value UGC contributes to the authenticity of your marketing efforts. "While your team works on improving the quality of your user-generated content, it's important to make sure their message is not lost,” he says. “This is the essence of using UGC to begin with.”

3. Portray your band with the best user content.

Not all content you receive deserves a spot in the limelight.

Whether the content you publish is user-generated or self-sourced, know that everything you publish affects customer perceptions of your brand. Unless you're Facebook or Instagram, you need filters between what users submit and what your audience sees.

"Bringing the best content in the glare of your audience has a double effect,” Smith says. “It encourages users to keep producing top-notch content, as they also aim to be noticed; and it also keeps your audience satisfied.”

As brands continue to benefit from UGC in advertising and awareness campaigns, the rules that guide the process will progressively be reshaped to define clear best practices. In the meantime, these strategies can help ensure you don’t go wrong in your push to connect with users and your broader market.

Source :  http://www.mysanantonio.com/

Categorized in Others

SEO is important—there’s no question about that, it’s simply a fact of life if you’re doing business online.  Active promotion is all well and good, but you also need qualified traffic coming in from the search engines to leverage your website as the investment it is.

But SEO isn’t something you can just do once and then sit back.  Optimizing your website is a never-ending process, and for it to work to its full potential you need something to optimize: content.

Content is more than just words for Google to find on your site.  It’s a critical part of the equation for effective SEO, a part you can best take advantage of by posting plenty of fresh, high-quality content on a regular basis.

Why does that make such a difference?

Consistent, fresh content means frequent indexing

Google—along with the other search engines—uses programs called web crawlers to find and index websites based on a variety of factors, such as incoming links, information about keywords on the site, and how often the site is updated.  When you make a change to your site, the search engines notice and re-index it.

Of course, getting indexed frequently doesn’t automatically mean getting higher search rankings.  But the more often you make significant updates, the more often search engines will check your website for quality signals and adjust your rank accordingly.  That gives you more frequent opportunities to improve your rankings with fresh, high-quality content.

Part of the key is being consistent with how often you add content.  One of the best ways to ensure that you stay on top of things is with a content marketing calendar.  It’ll help you maintain focus on your content publishing goals and stay consistent.


Google uses frequent, significant updates as a quality signal

Google is the most popular search engine, and as such it makes sense to keep an eye on what factors it tends to rank highly.  Google appears to incentivize frequent updates, so you should add fresh content to your site as often as possible.

That doesn’t mean making changes just for the sake of making changes, though.  Nor does it mean updating numerous times per day—one significant update per day or at least two or three per week will be enough to be considered frequently updated.  

You don’t have to completely overhaul the site, either.  Smaller changes like adding an article, an image, or updated copy will get Google’s attention just fine—and as long as the new information is always reliable and valuable, you have a good chance of getting a higher search ranking.

Adding a blog to your site and posting articles your viewers will notice and appreciate is an easy and effective way to stay fresh.  User comments on the articles will also count as an update, though a smaller one, so make them interesting and do your best to start a discussion.

The more content you have, the more keywords you can rank for

Every piece of content you publish doesn’t just give you a new page for the search engines to index.  It also gives you an opportunity for your site to rank for more keywords.  The more content you have, the broader range of keywords you can target and the more effectively you can optimize your site for the ones that are most relevant.

Don’t think you can just cram your site full of keywords, though—Google doesn’t care much about how many keywords a given page has, especially if it’s low-quality.  You need to focus on quality content that helps your readers in some way, and organically includes your keyword a couple of times—not mediocre content that’s heavily keyword-focused.

That might leave you in a tough spot: you need enough content to fill a regular publishing schedule, but it all has to be high-quality.  Fortunately, there are plenty of tools available to help you get what you need.

  • BuzzSumo - Easily find the top-performing content for your chosen keyword or niche, to give you ideas for what kind of content to create
  • Grammarly - If you decide to create content yourself, this online proofreading tool can help you make sure the text is free of confusing grammar and spelling errors
  • Smart Paper Help - If writing isn’t your strong suit, outsource the content creation—as well as proofreading and editing, if you need it
  • Hemingway App - This free web app will help you get your message across in the clearest possible language so that it can reach the most people



Fresh content helps keep your audience engaged

The point of all this content—besides improving your SEO rankings, of course—is to provide value to people and show them how your brand can help them get what they want or need.  Solid, high-quality articles and pages will effectively communicate your brand’s message to your audience and keep them interested in what you have to offer.

Updating regularly gives you the chance to keep your audience up to date on what’s going on with your business, such as events, promotions, and new products.  Fresh content also helps new visitors see that your business is active, rather than old and out of date.

Keeping it fresh, interesting, and above all useful, means you’re giving the audience something worthwhile, and when they know they can get value from you, they’ll spend more time on your site.  That not only gives you more opportunities to turn readers into customers, it also lowers your site’s bounce rate—another factor search engines consider in page rankings.

High-quality content encourages sharing

Finally, with the decline in the SEO value of building backlinks from numerous websites (at least, websites with low authority), social media sharing has become one of the most effective and reliable ways to build your site’s relevance and authority in the eyes of the search engines.  And no one is going to share low-quality content.

Frequently posting great articles ensures that you’ll always have something new for your site’s visitors to read, learn from, and share with their friends.  That, in turn, will bring in qualified leads who are already interested what you have to offer, giving you new opportunities to impress people with your brand’s message—and consequently, increase your conversions.

Source : http://www.promotionworld.com/

Categorized in Search Engine

The European Commission is working on a plan to give news publishers greater rights over content appearing on search engines such as Alphabet's (GOOGL) Google, which is an Action Alerts PLUS holding.

Speaking to journalists in Brussels Friday, EC spokesman Christian Wigand said the proposal is due out in the second half of September, part of a broader effort to forge a so-called Digital Single Market in the 28-country European Union.

But Wigand downplayed media reports of plans to give European news publishers the right to charge Internet platforms for showing snippets of their articles.

In particular he said the aim is to recognize the role of publishers as investors in content "and give them a stronger position when negotiating with other market players. This is absolutely not about an EU levy on search engines."

He added that the overall objective "is to make sure that Europeans can access a wide and diverse legal offer of content, and therefore [to] strengthen cultural diversity, while ensuring that authors and other rights holders are better and more fairly protected."

At least one expert thinks the plan may not necessarily hurt big players like Google and its YouTube video-sharing site, but rather smaller players seeking to establish viable alternatives.


"These little guys are the ones that content owners will have no qualms about charging for access to their content," said Matthew Jones, a London-based partner with EIP Europe law firm, via e-mail.

"They are the ones that will not be able to afford to implement technology that will allow them to filter out content that is protected by copyright," he said. "As such, these smaller players may find themselves priced out of the market."

Source : https://www.thestreet.com/story/13686465/1/copyright-reform-to-give-news-outlets-more-say-over-search-engine-content.html

Categorized in Internet Privacy

A major topic of discussion in the tech world is Artificial Intelligence, or AI as some call it. Self-learning systems have been adopted in various fields, ranging from self-driving cars to robotics. Google, the world's most popular search engine has now integrated its own machine learning system as a part of its search algorithm. Google feels that a self-learning system holds the key to handling search queries of the future with greater accuracy. Google's AI system is called RankBrain and it was launched back in October 2015. Its role was revealed to the world through an article on Bloomberg, which showed that 15% of all Google search queries were already being handled by RankBrain.

Chicago SEO Company's Antonio Tooley, an authority on digital marketing, says: "RankBrain's introduction will result in a convergence of sorts in the way Google and SEOs view great content. SEOs will now have to make a greater effort into understanding their audience's complex needs."

Any move Google usually makes has a profound impact on SEOs, bloggers, and webmasters around the world, as they aim to create content that ranks higher on Google's search results. We have seen major upgrades like Google's Panda, Penguin, and Hummingbird that were rolled out a few years ago. These updates were primarily aimed at weeding out problems like duplicate content, keyword stuffing, irrelevant sites, eliminating exact-match keywords, etc. RankBrain is just another major step Google has taken towards increasing the quality of its search results.

Inner Workings of RankBrain

Before we delve into exactly how you can create and optimize your content for RankBrain, let's take a brief look at how it actually works.

RankBrain was created to handle complex search queries. Google receives about 500 million searches each day. The queries are completely new to the platform, hence it has no idea how to deliver the best results for them. Google has what it calls deep neural networks of software and hardware. This simulates the web of neurons we have in our own brain. A vast amount of data is absorbed by these neural nets, and learning takes place. This kind of approach is known as deep learning. In the past, Google's algorithms and rules were formulated by human beings; now, that has changed.


So How Does this Affect the Way You Produce Content?

You need to approach content creation in a way that's similar to how successful businesses approach problems. Successful businesses focus on solving the issues of a particular target audience by understanding their needs, and not focusing on the monetary aspect at any point, other than for feasibility purposes.

Similarly, you need to make sure you create content that is tailored to the needs of your audience. The content must be engaging, and the less you focus on what you think Google will like, the better.

Long Form Content

Try to create long content that addresses numerous issues your target audience might have. Suppose you are selling a product like tailored resumes, then you can create a resource page detailing tips for creating amazing resumes, do's and don'ts from industry professionals, etc. There are plenty of possibilities. You will also want to rank for synonymous terms like CVs, curriculum vitae, etc. Long form content will allow you to insert keywords naturally in the article. Gone are the days where you had to mention your main keywords three times per every 500 words to rank. "Rank Brain uses co-occurrence to help deliver the most relevant results to users," says Didit.com's Steve Baldwin.

The frequency with which related terms appear is also analyzed so that the content that reads naturally gets ranking preference. If you need an idea about what words Google thinks are synonyms, then you can simply analyze search results to get an answer. The search for "tips for a great resume" shows us what words Google thinks are synonyms:

google synonyms

Be Specific and Natural

Each piece of content you put out needs to be for a specific purpose. You might have noticed more social media profiles appearing higher in search results. Hence the content you create for your Pinterest, Twitter, Instagram must all be solving the needs of your audience. You need to provide ideas, tips, tricks and recommendations to engage your specific target audience. If your website is solely focused on resumes, and if you create a post on umbrellas, then it's a bad sign for Google. On the other hand, if your website creates content like graphic design resumes, and things like that, then it should help.

Queries are becoming natural and complex at the same time. Human interaction with Google is more conversational. People tend to make use of long search queries like "Where can I find the perfect resume for a photography job?" The growth of voice search has contributed to this. If you create natural and human content, then it's much easier for RankBrain to synthesize exactly what you are getting at.

A cool idea would be to start your article with a query that you think it is suited for. For example, before you talk about the advantages of protein supplements, your article's introduction can contain something like "If you have just hit the gym recently and are not seeing the gains you expected, you must be wondering if protein supplements really do work." This is a great way to grab your audience's attention.

To Conclude

The role AI plays in our life is set to increase, and it is up to us to use it to our advantage. John Giannandra who now oversees Google's search engine activities says that "by building learning systems, we don't have to write these rules anymore. Increasingly, we're discovering that if we can learn things rather than writing code, we can scale these things much better."


Deep learning might play a much bigger role in the future for bloggers, webmasters and SEOs alike. Hence, it is probably best to focus on producing content that delivers the maximum value to our audience.

Source : http://www.econtentmag.com/Articles/Editorial/Industry-Insights/Keeping-Up-with-Google-How-AI-Will-Shape-Future-Content-113028.htm 

Categorized in Search Engine

There are so many information portals on the web for health information, it can be tough to decipher which one is the best resource to answer a medical question. NetBase Solutions has launched healthBase, a powerful semantic search engine that aggregates medical content from millions of authoritative health sites including WebMD, Wikipedia, PubMed, and the Mayo Clinic’s health site.

HealthBase uses NetBase’s proprietary search intelligence technology to read sentences inside documents and linguistically understand the meaning of the content. Thus, healthBase’s search engine can automatically find treatments for any health condition or disease; the pros and cons of any treatment, medication and food, and more.

The search engine’s results are impressive. When you type in a search for the available treatments for diabetes, you are given results that are broken down by 63 drugs and medications used to treat the disease, 70 common treatments for diabetes, and 20 appropriate food and plants for the treatment of diabetes. You can also see the pros and cons of certain treatments. Search results appear disarmingly fast and will take you to the appropriate site where the content and information is hosted.

There’s no doubt that this is a useful site to tap into the vast variety of health information there is on the web, but I find the site to be slightly impersonal. Medical information, which can be daunting and sterile, is sometimes best served with a human touch on the web, especially when it comes to consumer knowledge. Medpedia is a good example of a site that contains a large amount of content that also has a social element.


But healthBase serves a valid purpose as an aggregator of medical content and will surely help those looking for a comprehensive research tool. Parent company NetBase won’t serve advertising on the site but monetizes its technology by powering internal search engines for companies that have large databases of content. Healthbase is a public demonstration of its technology.


Categorized in Search Engine
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