Google has made a significant change to its search results pages by extending the length of titles and descriptions. This was first spotted by Ross Hudgens on Twitter, and later reported on by Jennifer Slegg at The SEM Post.


 Google has made a significant change to its search results pages by extending the length of titles and descriptions. This was first spotted by Ross Hudgens on Twitter, and later reported on by Jennifer Slegg at The SEM Post.




Long title tags being tested again in the SERPs. Seeing 69 and 70 character results today.




Here’s What Has Changed

Title tags have been increased to 70–71 characters, which is up from its previous 50–60 characters. That’s at least enough to fit in another word or two.


Meta descriptions have been increased by 100 characters per line, and extended from two to three lines. That’s a significant increase, and presents far more of an opportunity to tell searchers what the page is about.

Slegg reports that Google is still truncating the descriptions to two lines for many search results still, so you may still see them coming in at around 160 characters at times. When a three line snipped is displayed they come in at 278 characters per line.

It’s important to note that this may be a test which Google could reverse at any time. By the company’s own admission, it is always A/B testing. So it’s a good idea not to base your SEO efforts on these numbers until it’s known for sure if the test will become a permanent change.



What Do SEOs Think?

For the post part, the change has gone unnoticed. According to this Reddit thread the change in organic search happened on May 4th, and it’s only now that anyone is really talking about it.

“The analysis that I’ve done has shown that Google updated the search results layout to give organic listings an increased title tag size – as well as increased width of the Featured Snippets/Answer Boxes, but have decreased the height of the Featured Snippets/Answer Boxes.”



Commenters in the Reddit thread for the most part agree the change hasn’t been noticed. Redditor Jonathan Jones also wrote in his own blog that the change has impacted CTR in a positive way, which could be a sign it will be here to stay if it continues to product positive change.

Jones recommends measuring your CTR from prior to May 4th to now to see if you’ve noticed any positive or negative change as a result of the longer search snippets.


Source:  https://www.searchenginejournal.com/google-titles-and-descriptions-2016/163812/

Categorized in Search Engine

Google has announced they have more deeply integrated the Google Search Console metrics into the Google Analytics reports. Under the Acquisition tab, you may now see a new section named “Search Console,” and this has replaced the “Search Engine Optimization” tab.

The new Search Console tab combines the data from both sources, i.e., Search Console and Google Analytics, into one report. Google will show you acquisition, behavior and conversion metrics for your organic search traffic directly in these reports. Previously, Google only showed the acquisition data in the old search engine optimization reports.

The Search Console section has four sections: Landing Pages, Countries, Devices and Queries. The first three give you the migrated experience, while the Queries report just gives you acquisition metrics, like the old report.

Here are the metrics one can get in the Landing Pages, Countries and Devices sections:


Each of these new reports will display how your organic search traffic performs when measured by any of these dimensions, Google told us. As data is joined at the landing page level, Landing Pages, Countries and Devices will show both Search Console and Google Analytics data, while the Queries report will only show Search Console data for individual queries. The same search queries will display in Google Analytics as you see in Search Console today, Google added.

This feature is rolling out to users over the next few weeks, so keep checking for it in Google Analytics.

Note that there is also the standard three-day data delay in Google Analytics that you would see in the Google Search Console.

Source:  http://searchengineland.com/google-search-console-metrics-now-deeply-integrated-google-analytics-249334

Categorized in Search Engine

It was only last year that Google turned its links from red to blue, but during that time searchers have grown quite accustomed to the blue links. So much so that when Google recently turned them black, outrage ensued.


In an A/B test, Google has changed its blue link titles to black. According to the reactions so far, it’s unlikely this change will become permanent any time soon. A Google spokesperson has confirmed the test, while stating they’re not quite sure if the black links are here to stay.





Here’s a quick screenshot of comments from Reddit regarding this news:

Screen Shot 2016-05-10 at 8.48.48 PM



If you empathize with the commenter at the bottom and are looking for a way to “fix” this, you’re in luck! There are a few ways you can go about changing the links back to blue. Keep in mind your mileage may vary, but here are some of the fixes people have reported so far.


How to Turn Black Links Back to Blue


A sure fire way to get blue links back is with the Chrome extension called Stylist, which lets you manipulate the style sheet of any website, even Google.
Some searchers have reported that logging in and out of their Google account will return the links back to blue.
Other users have reported seeing the blue links again after manipulating certain settings in Chrome.
In order to do this, navigate to the Google home page and click on the grid icon in the top left corner. Select “My Account”.


When in your account settings, go to “Personal info & privacy”. Within that section you can turn off “Your searches and browsing history”, which allegedly can turn the links back to blue.
Alternatively, you can live with the black links until the test inevitably runs its course. Or, on the other hand, maybe black is the new blue?


Source:  https://www.searchenginejournal.com/google-turns-links-black-get-back-blue/163495/




Categorized in Search Engine

London: Scientists have developed a new technology that could help connect every household to very high speed internet at lower costs.

The innovative technology will help address the challenges of providing households with high bandwidths while future-proofing infrastructure against the exponentially growing demand for data, researchers said.

The innovative technology will help address the challenges of providing households with high bandwidths while future-proofing infrastructure against the exponentially growing demand for data, researchers said.

While major advances have been made in core optical fibre networks, they often terminate in cabinets far from the end consumers.

The so called 'last mile' which connects households to the global internet via the cabinet, is still almost exclusively built with copper cables as the optical receiver needed to read fibre-optic signals is too expensive to have in every home.

"We have designed a simplified optical receiver that could be mass-produced cheaply while maintaining the quality of the optical signal," said lead researcher Sezer Erkilinc, from University College London (UCL).


"The average data transmission rates of copper cables connecting homes today are about 300 megabytes per second and will soon become a major bottleneck in keeping up with data demands, which will likely reach about 5-10 gigabytes per second by 2025," said Erkilinc.

"Our technology can support speeds up to 10 gigabytes per second, making it truly future-proof," he said.

Scientists developed a new way to solve the 'last mile problem' of delivering fibre connections direct to households with true fibre-to-the-home (FTTH) broadband technology.

They simplified the design of the optical receiver, improving sensitivity and network reach compared to existing technology.


Once commercialized, it will lower the cost of installing and maintaining active components between the central cabinet and homes.
Read also:
New robotic gripper can handle delicate objects: Research
A major factor limiting the uptake of FTTH is the overall cost associated with laying optical fibre cables to each household and providing affordable optical receivers to connect them to the network.


The novel optical receiver retains many of the advantages of the conventional optical receivers typically used in core networks, but is smaller and contains around 75-80% fewer components, lowering the cost.


"Our receiver, is much simpler, containing just a quarter of the detectors used in a conventional coherent optical receiver," said Seb Savory, previously at UCL and now at the University of Cambridge.


The study was published in the Journal of Lightwave Technology.


Source:  http://timesofindia.indiatimes.com

Categorized in Science & Tech

Online research is not only easy for the researcher, but also cost effective. You can survey a large group at barely any price online. However, a researcher will have several options to choose from when deciding a research method, and to decide on the best one for his task there are some things he should consider. He can start by narrowing down the research topic, which is important even for internet research.

The first step to conducting any research is to be very clear about what you seek. A researcher should first make up his mind what he is searching for. He may start by narrowing down his research area, i.e. the discipline. Then he can narrow it down further and decide what his research topic or focus is, to gain direction, and then he needs to decide and finalize his research question. This will give direction to what exactly needs to be searched.

After the research question is finalized, it will be easier for the researcher to decide what kind of sample he needs. A sample population is based on the target population; hence the target population needs to be defined. A researcher needs to know what group, age and gender he is looking for. A sample will be derived based on that. There are lots of sampling techniques that can be used in this sense. Some of these techniques include random sampling, stratified sampling, or quota sampling. Each of them has its pros and cons.

After the target population and the sample is finalized, there are other considerations you need to review. Is your sample small or large? Do you need qualitative data or quantitative data? A researcher may sometimes require a little of both. Since every research method is best suited to different requirements, after you have decided the size of the sample and the type of information you seek, then you can choose a research method.

Surveys and questionnaires are often used when you have a large sample. They are easy to distribute, fill and collate. They are mostly used for quantitative information but can be used to collect qualitative data too in some instances. If you are an online researcher, your task is made even easier. There are online tools available like Surveymonkey.com and Google Forms that allow you to not only make a customized form, but collate the data and present it in visually appealing graphs.

Interviews are traditionally conducted via face-to-face conversation, however with the technology available, interviews now also encompass questions asked over Skype, and other video calling software. They are often used when short answers are not preferred in one or more of the questions, and follow-up questions might need to be asked. They can be used for either quantitative or qualitative information, but they are preferred for small samples over large samples. Since conducting interviews is time-consuming and labor intensive, using interviews for large samples might prove to be costly.

For an even more qualitative and detail based research, case study is also an option. When a single person, program or a project has to be evaluated, you seek various dimensions and aspects to it and compile it. If it is a person being observed, a researcher will observe them over a period, and record his actions and reactions to stimuli. Case study is strictly used for qualitative data and small samples, because it requires effort and is a time intensive process.

While most of the research methods online are similar to methods used for traditional offline research, more caution should be observed when employing these techniques. Researchers often face problems due to the anonymity maintained over the internet as it becomes harder to establish real identity. Also, it is essential to make sure informed consent is obtained since covert research is often frowned upon. If a researcher uses online research with care and makes sure he uses the right medium, and method, internet research is going to be of immense help. 

Categorized in Research Methods
Page 4 of 4

airs logo

Association of Internet Research Specialists is the world's leading community for the Internet Research Specialist and provide a Unified Platform that delivers, Education, Training and Certification for Online Research.

Get Exclusive Research Tips in Your Inbox

Receive Great tips via email, enter your email to Subscribe.

Follow Us on Social Media