[Source: This article was published in marketingland.com By Careerplay - Uploaded by the Association Member: Jason bourne]

In this fast-growing era, digital marketers are expected to be skilled in a variety of areas, including analytics, creative direction, sales, digital media and more. Here's how to keep your skills sharp and gain new ones

With more brands than ever relying on digital marketing as their main form of advertising, it’s no surprise that professional digital marketers are in very high demand. In fact, Reuters reports that in 2017, digital marketing spending increased by 44 percent in the United States and to $52 billion in Britain. Globally, digital marketing spend is estimated to approach $100 billion. If you’re looking to work in an industry that continues to grow and provide numerous opportunities, digital marketing may be the perfect career path for you.

What is a digital marketer?

Digital marketing uses many traditional forms of classic marketing and sales techniques, but is coupled with technology for a more modern approach. Depending on your interests and goals, you can train as a digital marketer who is well-rounded in all types of online advertising and marketing, or you can choose to focus on one specific area.

What is a digital marketer

Why should you become a digital marketer?

Even if you don’t have any experience working in digital marketing, this is an industry that offers tremendous opportunities for all skill levels with the right training. It is a fast-paced field that is constantly evolving and as such, new roles that need to be filled pop up quite often. If you’re creative, interested in data, curious about how the consumer mind works, can work well independently and as part of a team, and you’re eager to learn, consider taking the next step toward becoming a professional digital marketer.

Another great advantage of training to become a digital marketer? Although training is often necessary for those new to the field, and a huge plus for those who have some experience, obtaining a four-year degree is often unnecessary. If you’re looking to train in a field that doesn’t require a significant upfront investment, digital marketing may be just what you’re looking for.

The demand for digital marketers is high

Burning Glass Technologies reports that for every four out of 10 marketing job ads, digital marketing knowledge is required. They also report that:

  • Multi-channel marketing and mobile marketing offer some of the higher salaries.
  • Digital marketing positions take approximately 16 percent longer to fill when compared to other roles.
  • Marketing positions that call for digital marketing skills typically offer almost $7,000 more annually.

These numbers are expected to continue to go up as the demand for digital marketers grows as well.

How to become a digital marketer?

The first step to becoming a digital marketer is to enroll in a training program that offers the skills needed to succeed in this field. It can also be helpful to know if there’s a specific area of digital marketing you’d like to focus on, as there are many training programs that target specific types of digital marketing. But it’s always an option to just learn about some of the digital marketing fundamentals initially, and then decide later on if there’s a specific area you’d prefer to concentrate on. 

Enrolling in digital marketing courses

Enrolling in an online digital marketing course is typically the most economical, quickest, and most convenient way to learn about digital marketing. Some of the most knowledgeable professionals in the industry teach these courses, which also include hands-on projects and assignments, allowing students to get a real feel for working in digital marketing. Because the digital marketing field is so competitive, getting certified can get you one step ahead.

Learn from the industry’s best

Whether you’ve already completed a digital marketing course in the past, or you have experience working as a professional digital marketer, it’s important to remember that the industry is constantly changing and evolving. Even the most experienced digital marketers need to keep up with these changes and trends, and by enrolling in an online learning program, you can be sure that you’re always staying on top of these industry changes.

On-the-job training

Without training and earning your digital marketing certification, you may still have a chance at landing an entry-level digital marketing job. Although you can gain some invaluable experience while on the job, you’ll still be at a disadvantage compared to those with several years of experience and/or those who are certified. You may overlook what seems like a minor detail or misunderstand an industry term, and as a result, make a major mistake that potentially costs you your job.

Learn by following the top digital marketing blogs

From learning the basics to fine-tuning advanced skills, following some of the top industry blogs can be a great way to learn about what’s happening in the digital marketing world. There are a lot of great digital marketing blogs to follow; two notable mentions are Search Engine Land and Search Engine Journal.

While these blogs can be a great resource for any skill level, they shouldn’t replace a structured online learning program if you’re serious about a career in digital marketing. They are a good supplement to any online course, but don’t provide the organization that online learning programs provide, nor do they provide certifications.

Learn the basics from free online courses

Similarly to following industry blogs, signing up for a free course can be a good way to supplement an accredited course, but it shouldn’t be a replacement. These courses are often not as structured as accredited programs, and usually won’t be able to prepare you for a certification exam. Students in these courses also don’t often have access to the same types of resources that paid programs provide, such as live lectures and hands-on assignments.

Choosing a path

When you’re ready to enroll in an online digital marketing program, we recommend beginning with the Simplilearn Digital Marketing Certified Associate (DMCA). Students learn all digital marketing fundamentals in this program, and can then choose a path to pursue upon completion. Some popular digital marketing paths include PPC specialist, SEO specialist, and social media marketing specialist. Alternatively, you can decide not to focus on one specific area and pursue a career as an all-around digital marketing specialist.

Let’s explore these different paths in a little more detail.

Pay-Per-Click (PPC) Specialist

Whenever you search the web for any given term, you’ll often see top results in the ad space above all of the organic results. PPC specialists set up these ads, and it’s their goal to bring in as much qualified traffic as possible with their provided budget. In order to succeed in PPC, individuals need to be analytical and organized. Prepare for a career in PPC by enrolling in Simplilearn’s Advanced Pay Per Click (PPC) Certification Training.

In this course, students will learn various components of advanced PPC, including web analytics and display advertising. As a PPC specialist, learning about display advertising is essential. This skill prepares you to work with ads, third-party agencies, remarketing campaigns, browser cookies, optimization conversation rates, landing pages, microsites, and much more.

Search Engine Optimization (SEO) Specialist

Search engine optimization (SEO) is a crucial part of any digital marketing campaign, and an essential skill for a digital marketing professional. A good SEO campaign is what helps any given website perform well in search engines, and companies are often looking for experienced and trained SEO specialists to add to their teams. Sharpen your SEO skills with Simplilearn’s Search Engine Optimization (SEO) Training Course, which teaches advanced SEO, web analytics, content marketing, and other essential components of SEO.

Social Media Marketing Specialist

With social media becoming extremely widespread across several channels, more and more brands are taking advantage of these platforms for advertising purposes. Aside from creating paid advertisements that are tailor-made for specific audiences, social media marketers also manage company social media accounts to engage current and potential customers organically. This can include a wide range of responsibilities, from curating and posting eye-catching content, to analyzing and reporting on data.

Simplilearn offers several different programs that give students the opportunity to learn social media, from the basic fundamentals to advanced principles. The social media course is designed to teach students not only how to draw traffic to social media pages, but also how to protect a brand’s reputation in the process. Students learn how to plan and execute strategic social media marketing plans, as well as how to analyze data for improving and planning for future campaigns. 

Digital Marketing Specialist

If you like all aspects of online marketing, you don’t necessarily have to focus on one specific area for your career path. As a general digital marketing specialist, you’ll get the opportunity to dabble in a little bit of everything when it comes to digital marketing. With this well-rounded approach, you may have the opportunity to lead a marketing team once you have enough experience. Becoming a digital marketing specialist, manager, or director can be a rewarding experience, but it’s also important to stand out amongst the competition by receiving the right training and certification.

Become a sought-after digital marketer

Simplilearn’s catalog of digital marketing courses offers a wide range of programs for all skill experience levels, whether you’re just starting out or have worked as a digital marketer for some time now. Learn more about the various programs offered and enroll today.

Categorized in How to

To be successful companies and businesses have to constantly innovate and come up with marketing strategies that will deliver. These days no marketing plan is complete without a digital marketing strategy. The impact of digital marketing in generating brand awareness is tremendous especially if you can get the right people talking about your brand.

These would be the influencers. They have a number of followers on social media and the internet and their recommendations and reviews carry a lot of weight with their audience.

The influencers are any individual or group who is capable of swaying the sentiments of the audience in a certain direction regarding a person, brand, idea, or business. There are already a number people out there who are making and breaking the reputation of the brands!

Here are few ways in which an influencer will be able to boost your digital marketing efforts.

Enhance Your Search Ranking

The face of digital marketing has experienced significant changes in the last few years. Keyword optimization will not have a robust impact on the search engine ranking. Google tends to prefer high-quality organic links. Thus, if you do not have high-quality sites linked to your website, you will have a difficult time outrunning the competitors.

If you are able to partner with influential bloggers for reviews and features of the products and services you offer, it will help in developing high-quality links. Micro-influencers have a large following. This can have a significant impact on your brand. Moreover, they are so influential that they have a good domain authority.

Generates High-Quality Leads

Micro-influencers specialize in certain niches. If you are able to target the right influencers, you will be able to enhance the brand visibility. This will also raise awareness among the relevant market. Moreover, it will help to enhance the quality leads that it generates. This means that you will be able to enjoy higher ROI.

Make sure that you work with influencers who are related to your industry and will have an appreciation for your product. You should get in touch with them and provide free samples of your products. This way they will know the kind of products that you offer. Make sure that you tell them about the benefits of the products so that they are able to share the information with their respective followers.

If you starting a small business, it is necessary to make sure that every penny that you spend on marketing yields the highest ROI. When you target the ideal micro-influencers, you can be sure that the message will out to the relevant audience. Thus, they will be more interested in what you are offering.

Engage New Target Audience

Contests and giveaways are great ways to engage the target customers. This will help you-you to reach an audience who are relevant to your business. In case you have a small business, there is a high chance that the micro-influencers followers have not heard of your before. Since they haven’t heard of you before, they might hesitate to spend money, even if someone they know is promoting it. Giveaways and contest are great for engaging this kind of followers.

 

These tactics will help in optimizing digital marketing by influencers. Hence, you can start developing a relationship with the influencers to generate high-quality leads.

A local plumbing contractor trying to get his business found online.

A recent college grad who just accepted a marketing position in a manufacturing company and is in charge of increasing the brand’s social media reach.

digital marketing agency content manager who is tasked with creating a content strategy for her clients but has no background in search engine optimization.

What do all of these people have in common?

They all need to learn the skills that it takes to be successful in digital marketing.

A recent article by HubSpot, 5 Essential Skills Marketers Need to Succeed This Year, included an infographic from TEKsystems listing the skills that are in demand by marketing leaders. Organizations investing in their marketing strategy are seeking knowledge and experience in key areas of digital marketing.

It was an eye-opening look at the vast array of skills needed to pull together a complete digital marketing strategy. The marketing subsets of digital advertising, social media, content development, web design and mobile marketing top the list of the most prized skills. Like many of the readers who commented on the article, I was left wondering, “so where do we go from here?” We now know what organizations want but where do we get those skills?

According to TEKsystems’ research, here is a list of the skills that marketers need to succeed.

Digital Advertising:

  • SEO/SEM
  • Digital business analytics
  • Digital project management
  • Graphic design
  • Pay-per-click analytics

Social Marketing:

  • Social media management
  • Digital business analytics
  • Content strategy
  • Creative direction

Website Design/Development

  • UX design
  • Front-end development
  • Web development
  • Content creation and management
  • Consumer/behavioral analytics
  • Product management

Content Development

  • Content management
  • Digital project management
  • Web/traffic analytics
  • SEO/SEM
  • Content creation and management

Mobile Marketing

  • Mobile design
  • Mobile development
  • Web/traffic analytics
  • E-commerce analytics

You’ll notice that some skills are important in more than one subcategory of digital marketing, for example, analytics, project management, and content creation and strategy. If you are working for a small agency or local business, you may have responsibilities in several areas of your firm’s marketing department and will need a broad range of skills.

Many of us come into digital marketing from other areas of business. And individuals with a traditional marketing background may transition into the world of online marketing with no experience in it. So, where do we turn to fill the skills gap?

Fortunately, you don’t need to go back to college to learn digital marketing. The good news is that learning about marketing on the internet can be done on the internet, for free, in your spare time. There are many online sources from which to learn web design, social media marketing, content marketing, SEO and inbound marketing. Some of them are structured courses and certificate programs. Others are tutorials that can be found on the websites of digital marketing tools. If you’re like me, you’ve been thrown into this crazy, exciting industry and you’ll learn it on the job!

Free Digital Marketing Training

SEO

Moz.com is the bomb dot com if you want to learn the essentials of SEO. Their free online training guides you through the basics of SEO and link building. They also offer low-cost bootcamps and seminars if you want to take a deeper dive into search engine marketing.

Analytics

Google’s Analytics Academy provides free training and resources to learn Analytics and data analysis tools. If you’re brand new to utilizing Google Analytics to monitor your website’s reach, the beginner course will walk you through setting up a dashboard, navigating the reports, setting up goals and tracking campaigns. The Advanced Google Analytics course will instruct you on setting up reports and metrics for your business.

The Analytics Academy also prepares you for AdWords certification. Visit Google Partners for more information on joining the Partner program and taking the free certification exam.

Another option for learning web analytics is Alison’s Diploma in E-Business. It covers how to develop and implement an online marketing strategy, including using Google Analytics, AdWords, Adsense and Webmaster to help you attract customers online.

Inbound Marketing

HubSpot provides exceptional video courses in several areas of inbound marketing. Their free certificate courses in Inbound Marketing, Email Marketing, Sales, and Content Marketing are like taking mini college classes. They are very thorough and provide an in-depth look at the inbound methodology and its application to the way consumers use the internet today. Visit the HubSpot Academy for more information.

Social Media Marketing

Hootsuite, one of the leading social media management platforms, offers free social media training courses covering every aspect of social media from optimizing your social media profiles to developing a social media strategy to social media advertising. Should you want the credentials, for a fee you can take a certification exam based on the training.

Constant Contact’s free Social Media Quickstarter program offers “101” courses covering all social media outlets. There are separate training modules for each platform, including Twitter, Facebook, LinkedIn, Instagram, Pinterest, YouTube and Snapchat. You’ll learn to set up your profile, use the platform to increase exposure and sales, analyze your reach, and advertise.

Content Marketing

Content marketing is more than just writing blog copy. It’s is an integral part of digital marketing and is intertwined with SEO, inbound marketing and social media promotion. So it’s no surprise that several online digital marketing or inbound marketing courses include content marketing in their mix. As mentioned before, HubSpot’s certification training offerings include content marketing. Their in-depth course covers every aspect of content marketing and will give you a strong foundation on which to build and carry out your content strategy. Moz also offers a beginner’s guide to content marketing.

Copyblogger’s Internet Marketing for Smart People (love the title!) is founded on the principle that “Internet marketing builds authority using content to inform and build trust with prospects and customers.” This free online course is delivered to your inbox via 16 eBooks and 20 emails. One section of the course is devoted to Content Marketing.

Email Marketing

Email marketing remains one of the most effective ways to connect with your prospective buyers and continue the relationship post-sale. There are a lot of moving parts in email marketing. Taking an online course that covers the basics will serve you well. HubSpot offers an email marketing certification course that includes list segmentation, writing engaging email copy, lead nurturing and analytics.

While not an online course, Constant Contact’s blog provides a wealth of information on email marketing and automation. There are many email marketing platforms available. Whichever one you choose should provide ongoing training and support. For example, MailChimp sends weekly tips on effective email marketing and has a training and support portal on their site.

Web Design

Not every marketer needs to know HTML and CSS, but some basic knowledge of web design will help you understand the mechanics of your website and allow you to fix little issues yourself without calling your developer. Codeacademy comes highly recommended and is teaching the world “to code interactively, for free.” Give it a try and release your inner computer geek!

Not Free But Worth a Look

Coursera is an online education platform that offers courses in many professional disciplines, including marketing. They partner with universities to offer flexible learning opportunities to busy professionals. From single courses to multiple course series to online degrees, they offer it all. They have a huge library of courses available at various price points. Their Content Strategy for Professionals is a 5-course program developed by Northwestern University and culminates in a capstone project and certificate exam.

Online Marketing Institute (OMI) has a strong reputation in the industry and is perfect for busy small business owners who want to select from a broad range of courses. OMI has courses in everything digital marketing, including email marketing, web analytics, search engine marketing and mobile marketing. You can select a group of courses based on your skill level and your marketing channel or hand-select individual courses. The basic membership is $27 per month which includes unlimited access to their video course catalog.

One thing is certain, advances in technology and the way we promote our businesses online will continue to evolve. Staying up-to-speed on effective ways to market your business will help you be successful and set you apart from others in your industry. Whether you are new to digital marketing or want to expand your marketing skill set, there is sure to be a free course available online.

Have you taken any online digital marketing courses? What do you recommend? We’d love to hear your suggestions.


Source: This article was published business2community By Rhonda Bavaro

Our recommendations on the top 10 free sources for Global, European, UK, US, Asia and Latin America marketing statistics

Online marketers love statistics about digital marketing. Us too. They allow us to review customer adoption of the latest digital platforms, make the business case for investment in marketing and allow us to benchmark our performance against competitors.

This post is aimed at helping you if you're looking to compile your own stats by sharing, the best, most reliable free and paid sources. Everyone has their favourites, but I thought it would be useful to share the ones that I go back to most often each week as I research the updates for Smart Insights members and readers of my books.

We have been keeping this post updated for nearly 5 years now since the best sources change. I've also tried to make the best international marketing sources for different regions and countries clear.

To help readers of our blog keep 'up-to-speed' with the most significant, best sources of marketing stats we have daily 'Chart of the Day" posts we feature in our digital marketing statistics post category and flag them as #DigitalInsights on social media and in our e-newsletter. From reviewing thousands of stats sources over the years, we've found that there are a very small number of quality online marketing statistics sites and sources which are updated at least annually and have a representative sample size from different countries.

For Expert members, we compile a regularly updated set of usage statistics to use in presentations - it's updated each quarter so all the latest stats are categorised in a single place for including in presentations.

Quite a few readers have added to the suggestions in the comments - thank you for adding to this free resource with your recommendations!

Top 10 sites for digital marketing statistics

These sites cover global stats including UK, Europe, US, Asia Pacific and Latin America. Thanks for adding the other suggestions to the comments - well worth checking out for anyone searching for statistics sources who passes this way. I've added these to the custom search engine too.

1 Global and country Internet usage breakdown - International Telecomms Union

www.itu.int/ITU-D/ict/statistics

ITU is THE global and by country source with the biggest sample size for the big picture of digital device usage and trends by continent and use of fixed and mobile broadband access by country per 100 people. This is their latest release from the end of 2016 showing the growth opportunity for Internet accesst and higher-speed smartphone use across the world.

2 Global use of social media sites and devices - Global WebIndex

Global Web Index is a paid service giving insights on consumer use of social network sites globally and different countries from their own panel of 18 million (which they claim to be the largest worldwide), but they regularly feature very specific social media stats on their blog (although they stopped releasing reports on Slideshare to encourage purchase of their subscription product).

This research shows the potential of video marketing in 2017 by looking at consumption across different age groups.

3  For benchmarking sites within a sector for sources - Similar Web

SimilarWeb is a freemium tool for benchmarking the number of visits to sites and mobile app usage. It shows traffic sources for individual sites (good for student projects)  with categories and keywords in the paid Pro version. This example compares US online retail popularity in one sector, clothings.

4 Consumer media use in individual countries - comScore

For detailed insights of consumer Internet usage and ad spend by country, The comScore press releases summarising their panel data are one of the best sources of the latest stats releases. Their blog can also be helpful - I have included within the custom search engine. A similar service based on panel data included in this search engine is Nielsen Insights.

comScore have a Digital Future in Focus series of reports covering the UK, US, several European countries, Canada and Brazil - these are released each year and can be accessed by their articles tagged demographics. This result from the panel shows the importance of multiple platforms although some, such as Google follow a 'Mobile first' mantra which can be misleading in our experience.

5 European Union Digital Marketing Statistics

The EU statistics site Eurostat is the best source for overall European use of digital technology and in individual countries. The Information Society page is the best starting point.

6 Best UK source for consumer Internet usage statistics - Ofcom

The Office of Communication Communications Market Report Statistics has in-depth reports on adoption of digital media including telecommunications and the Internet (including broadband adoption), digital television and wireless services in the UK. They also have comparisons to other major developed countries in their international benchmark report. For example, here we can see the relative popularity of different social networks in different countries.

7 UK National Statistics and consumer trends

The UK Government Office of National Statistics site is an alternative source - there is no themed area on Internet use any longer, so search on 'Internet access' or 'Ecommerce'

8 US digital marketing statistics - Marketing Charts and Pew Internet

Marketing Charts is a long-standing aggregator of information about consumer and business adoption of technologies and approaches. Care has to be taken of sample sizes and it tends to focus on US data - it's rate for it to include any of the sources above.

They often feature Pew Internet Statistics which are one of the best sources for the latest statistics on how Americans use digital media and technology.

9 eMarketer

Emarketer.com is another well-established compilation of digital statistics for online marketers - more US oriented. It includes a paid option, but many free statistics are published on their blog.

10 Ad Spend and media investment - IAB Research

Research reports on online advertising effectiveness from the UK IAB US IAB and European IAB (AdEx) and IAB Europe (AdEx).

Recommended Smart Insights marketing statistics compilations

Using these research sources and others we have these compilations of benchmarks to compare the effectiveness of other channels which we will keep updated through 2017:

Digital marketing statistics search engine

To save myself time sourcing the latest stats for Smart Insights and my books I have created a custom Google search engine covering all these sources and Smart Insights. I hope you find it useful too:

We will keep this list updated as sources change. Here are some that were formerly useful, but where less digital marketing research tends to be shared today:

Source : smartinsights.com

How can businesses stay on top of the digital marketing ecosystem and achieve the optimum balance of technology and human intervention?

What does the concept of artificial intelligence (AI) conjure up in the mind of the consumer? Will our children be replaced by fun-loving androids as the eponymous 2001 Steven Spielberg film A.I. suggests? Or perhaps grown adults will suddenly be replaced by robots in the workplace? 

While all of that may seem a little far-fetched, in reality, AI is already integral to many consumers’ daily lives – in the form of image and voice recognition on mobile devices; personalised viewing suggestions on streaming platforms such as Amazon Video or Netflix; or voice interaction/recognition analysis incorporated into search engines such as Google. 

AI has also gained recognition in the healthcare sector – machine learning applications that have the potential to assist hospital staff in routine tasks such as keeping a patient’s treatment records up to date are being tested and the voice-controlled Amazon Echo device, Alexa, can assist patients at home with tasks such as reminding them to take medication or arranging a GP appointment. AI also made news within the gaming industry. Earlier this year, a bot named Liberatus learnt the rules and strategies associated with poker before going on to beat four world-class poker players over a three-week tournament. 

And in the digital advertising industry, AI is also emerging as a necessary tool for marketers to better engage with their customers. So, with AI firmly on the agenda, how can businesses stay on top of the digital marketing ecosystem and achieve the optimum balance of technology and human intervention?

The current role of AI in digital advertising

In recent years, the digital world has become increasingly aware of, and reliant upon, AI technologies. To ensure the responsible and transparent development of AI, technology giants including Google, Facebook, Amazon and (most recently) Apple established the ‘Partnership on AI’, which aims to promote the benefits to marketers and consumers, and alleviate any concerns about the impact of AI on daily life. But amid these times of speculation, marketers are beginning to realise that one thing is for certain: AI is a reality, and will inevitably have an impact on the digital advertising industry. 

The first thing for marketers to understand is how AI is already influencing digital advertising. Several ad platforms already incorporate machine learning technology and Natural Language Processing (NLP) to enable the delivery of more relevant content to consumers, as well as creating more cost-effective targeted algorithms and campaigns. NLP works by semantically analysing data at a granular (i.e. page) level – in real time – to comprehend and process words, emotions, and context just as the human brain would. By making use of these sophisticated technologies, marketers can make decisions in seconds as to when and where they should be placing their ads to best reach and engage their target audience. 

Taking digital advertising to new heights with AI

With the proven potential of AI growing daily, many industry experts are making predictions about its role in the future of online advertising. So exactly how will AI impact areas such as data processing, brand alignment, and ad placements for marketers?  

Honing in on the data with first-party propensity profiling 

With programmatic set to account for more than three-quarters of UK display advertising in 2017, marketers are placing more and more importance on the use of first-party data to target audiences through the delivery of quality ads – despite the quantity of impressions served. Machine learning can already be used to filter and refine large volumes of data  – and when used to its full potential, it can analyse and predict customer moods, tastes, and needs to build a propensity profile based on their tendency to interact with a brand or specific message.  Marketers can use these first party profiles to adjust and optimise accordingly for their campaigns. 

For brands, building up first party data sets with customer feedback and digital interactions is a base for AI. As a starting point, brands can match customer interest/behaviour profiles in response to brand campaigns with first party data - we’re not far from the day when all major brands will “learn” from their daily digital customer interactions to create their own propensity profiles. This will help ensure the most effective and continuous buyer-seller relationship using a programmatic environment to deliver personalised messages at scale.

With access to such rich data to stimulate and capture interest from the consumer, the process of lead generation can be revolutionised by AI. The abundance of information readily available online has made it more important than ever to break through the noise in ways that mass-untargeted advertising cannot. 

Understanding a consumer’s need

Knowing what resonates with a consumer is the holy-grail of digital advertising. Taking the information on what interests and content a consumer likes to engage with means digital publishers can produce a content recommendation engine to understand what content they are likely to engage with in the future. Ultimately, this means advertising yields can be maximised as inventory can be sold based on audience segments, dependent on the interests and likelihood of consumers to engage. 

AI-driven advantages 

There are many ways in which AI can help – and is already helping – optimise campaign results. Such advances include optimisation engines that support campaigns from the perspective of the best buying/purchase and delivery solutions, understanding the best contextual placements, and dynamic creativity solutions where AI is used to determine the most effective creative.

Through cognitive and semantic technologies, AI can be used to determine how appropriate a brand’s ad placement will be within a certain contextual environment, and therefore how relevant the ad will be to that particular audience. With video becoming one of the fastest growing ad formats today, as highlighted by research from IAB/PwC, contextual video placements in particular are benefiting from AI technology. Outstream and in-read formats – which can appear anywhere on the page – compared to traditional video ads, which run before, during or after an online video – now account for 40 per cent of total video ad spend. 

With the help of machine learning capabilities and looking beyond simplistic keyword classifications, marketers can detect trends in user traffic and behaviour to enable contextually relevant ad alignment.

Unifying omnichannel marketing

With the rise in omnichannel marketing strategies to harness the explosion of consumer data now available, AI will play a key role in the integration of several different messaging platforms to create a unified user experience that will one day include the use of chatbots and virtual assistants as standard. Marketers will move away from focusing on each channel separately and, with the help of AI, start to assess their marketing campaigns as a whole.

While chat bots are not yet capable of sentience to provide a realistic human experience, AI enriched bots and customer engagement tools can be effective. However, for the full benefits to be realised, AI must be deployed transparently and in a way that is relevant to consumers.

So while it is safe to say that we are still a world away from technological singularity – i.e. androids knocking at your door – now is the time start to thinking about how AI can and will affect your business, and how you can use machine learning and semantic technologies to deliver more relevant campaigns than ever.

Author : Giovanni Strocchi

Source : http://www.itproportal.com/features/ai-technological-singularity-or-simply-the-best-thing-to-happen-to-digital-marketing/

Definition of Prediction: An event or action predicted, a forecast of future events

Definition of Anti-Prediction: A predicted event which doesn’t happen the way it was predicted.

2016 would be a remembered as a special year, especially in India. Demonetization kicked in, which enforced a new paradigm of cashless economy in the country. As people were forced to spend via their smartphones and digital wallets, a new stream of first-timers entered the digital eco-system, which paved way for a solid, robust digital industry in the country.

From 35 crore Internet users in India at the end of 2015, the number has now reached approximate 45-50 crore, and is expected to touch 75 crore by 2020.

In terms of smartphone users, India has already beaten US as 22 crore users benchmark has been breached this year. Now, only China is above us, in terms of smartphone (and mobile internet) users in the world.

As you are reading this, around 1 crore mobile phones are being sold every month in India, a pace which has slightly reduced due to demonetization (as there is less cash in the market), but will soon rise again, within next few weeks.

If we believe Google, then India will have approximately 17 crore ecommerce shoppers by 2020, and e-commerce market will be worth Rs 1.34 lakh crore by that time. In January last year, digital payments surpassed paper-based payments for the first time in India, and after the demonetization move, the cashless movement has only strengthened.

When e-wallet apps like Paytm starts estimating their total annual transactions to the tune of Rs 24,000 crore with 50 million downloads, and when you find out that Paytm alone accounts of 11% of overall toll collections in the country, then the belief and hope in digital industry becomes stronger.

With so many Internet and Smartphone users, and a solid foundation of digital economy, how can digital marketers and entrepreneurs leverage this momentum, and create more awareness about their products and services?

Just like last two years, we are back with top digital marketing predictions for 2017. However, along with predictions, we are also sharing two anti-predictions.

Search Engine Optimization Will Become Stronger, Bolder & More Relevant

As more information is created on the Internet, the relevance and significance of Search Engine Optimization or SEO will only increase this year. The interesting thing to observe is that, search engine algorithms from Google and Bing will continue to evolve from mere words search to more specific ‘intent search’; and this will introduce a plethora of new technologies, new concepts and new ideas into the game.

For instance, rich snippets and rich answers in SERPs (Search Engine Result Pages) will become more dominant in 2017. Websites which haven’t yet done their structured data markup or schema markup will have to do it now, because Google SERPs are now inclining more towards it.

Multi-channel marketing will now evolve into cross-channel marketing, as the timing, relevance and the usage of marketing channel will now combine with SEO, and the marketer has to think beyond simple blue links in SERPs.

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Mobile searches will continue to hold prominence, as Google’s newest algorithm update has made it mandatory to optimize pages as per mobile, and AMP (Accelerated Mobile Pages) will hold the key to mobile SEO now. SoLoMo (Social Local Mobile) is now changing to SeLoMo (Search Local Mobile), as local listings on search engines is becoming a crucial strategy for small business owners.

Social Media Marketing Is Become More Creative

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Snapchat’s meteoric rise in 2016 will dominate the trends for social media marketing in 2017 – because it tells the flow of consumers and their intentions. If Instagram was the social media channel to watch in 2016, and Pinterest was in 2015, then Snapchat would be the most important social media strategy for marketers in 2017.

However, Snapchat isn’t for everyone, and this is the reason the relevance and importance of Facebook, Linkedin and Twitter will remain crucial. Brands will have to create their own in-house strategies to become content magnets, and to dominate the battle for supremacy on these social media channels.

Twitter, which has been lagging behind, and often accused of forming so-called Twitter-fatigue, will have to evolve into a stronger force because Google will now cache and index more tweets than ever (because of a recent partnership between these two giants). If you thought Twitter was history, then you need reconsider your goals this year.

The rising phenomenon of Facebook Live videos will be another thing to watch out for in 2017.

Email Marketing Will Transform Into Responsive Marketing

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Emails, the grand-daddy of marketing tactics, will still hold relevance in the age of Snapchat and Whatsapp; and the reason being that they are simply irreplaceable.

The best thing about emails is that, it constantly evolves. And in 2017, we will see more evolution coming from the email marketers. For instance, as most of the emails are now opened in mobile, responsive emailers would become the new fashion, and the age old art of copywriting will now involve the technique to lure mobile-centric users.

Social Media and Emails marketing would combine, interlink to provide a more comprehensive approach to digital marketing.

More stronger anti-spam laws and regulations would emerge, which will protect the consumer’s interests, and make email marketing more effective for the brands. In short, email marketing will continue to hold its forte this year, and will compel the brand marketers to be more innovative and experimental with its approach.

Paid Marketing Will Evolve Into Targeted Marketing

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Without any doubt, paid marketing is the biggest contributor towards the digital marketing industry, globally. And Google Adwords along with Facebook ads forms the biggest chunk of this industry.

In terms of Google ads, we may see evolution of better, bigger ad-units this year, as Google Shopping ads continue to be the driving force for ecommerce portals. Visibility and size of ads on mobile devices will be one of the most prominent aspects of user-experience, and this will force Google and Facebook to do more research and experiments.

As per some insider reports, Local Search from Google may soon become a paid product, which will introduce a new stream of marketing for local businesses. Paid chatbots may make a massive entry, as automation can become one of the biggest concepts of paid marketing.

Video Marketing Will Become A Necessity

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Facebook Live has ushered in a new dimension of video based marketing in 2016, and 2017 will continue to roll in the momentum. Real time, live videos will hold the dominance in this niche, as Youtube will strive hard to maintain its supremacy.

Concepts of Virtual Reality (VR) in video marketing will hold more importance, as customers are now looking for 360 degree entertainment, inspiration and knowledge via videos.

2017 will see more and more brands, their sales teams and content teams logging into the video mode to spread their messages, as the concept of ‘Immersive Experience’ will become stronger.

Anti-Predictions:

This is the section wherein we will share those predictions from last year, which went wrong. And it can signal a new approach in 2017.

Focus On Mobile Is Good, But Don’t Ditch Desktop Yet

Yes, mobile is the future, and everyone, from Google to Snapchat is focussing on the mobile aspect of everything related with digital and web.

However, the very concept of ‘mobile-only’ approach for brands, especially those who are into travel, e-commerce, electronics and science/technical niches can be dangerous. Desktop usage still rules these niches, and the marketer needs to focus both on mobile and desktop for their end-users.

A perfect example: Tripadvisor. In 2016, desktop traffic represented 71% of their overall traffic, and mobile based search was only 55%. Now, if a company like Tripadvisor goes for mobile-only approach, then it will die.

2016 saw massive portals like Myntra coming back to desktop mode simply because their app-only approach didn’t work out the way they wanted. LocalOye too had to relaunch their desktop website after a year.

As per a report, desktop and laptops continue to be teenagers’ favourite mode to access Internet.

This means that a brand needs to be present on both mobile and desktop for an all-around user experience. You cannot ditch mobile yet.

IoT & AI in Digital Marketing Will Have No Impact

Internet of Things, Artificial Intelligence and wearables will not have a major impact on digital marketing channels in 2017. Maybe in 2018 or 2019, but not now.

And this is a fact which has been endorsed by Moz founder Rand Fishkin in his blog.

Except Snapchat, which introduced their glasses which was directly linked with their app, no other brand was able to use wearables and AI in attracting more users and consumers last year, and the trend won’t change in 2017 either. (we can leave Fitbit and other wearables aside, because their main business model is wearable!)

VRs can be a good extension of video marketing, but other than that, it would have no major impact on the overall digital marketing industry this year.

Do let us know your opinions and feedback on our Digital Marketing predictions and anti-predictions of 2017!

Author : Mohul Ghosh

Source : http://trak.in/tags/business/2017/01/06/5-digital-marketing-predictions-2017/

Categorized in Social

PATCHOGUE, N.Y., Dec. 29, 2016 /PRNewswire-iReach/ fishbat is a leading digital marketing agency which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses increase profits and expand brand awareness.

Many common SEO mistakes and oversights can hold a website back from growth, higher search engine rankings, and overall online presence. Things such as a lack of keywords, analytic tool utilization, or original value-added content, as well as ignoring social engagement, can keep a website from gaining momentum. There are other things, however, that downright damage SEO rankings, causing serious search engine downgrades. Digital marketing agency, fishbat, lists three SEO blunders that downgrade search engine rankings.

1.Irrelevant keyword stuffing Irrelevant keyword stuffing is viewed by web crawlers as a shady practice, designed to trick search engines. Randomly repeating keywords when they are not relevant or are clearly being repeated for keyword recognition, is a red-flag for web crawlers, often resulting in a drastic drop in search engine rankings. Keywords should be strategically chosen and placed in titles, URL's, content, and more, but should be done so in an authentic manner. This will boost your credibility in the industry and protect you from search engine penalization.

2.Bad links Broken links, paid-for spammy links, and links from non-credible sources, can all cause major downgrades in SEO ranking. It's vital to do regular housekeeping on your site to ensure that all links are quality links that lead to value-added and relevant sites and posts. The same goes with back-links. Do not allow just anyone to link to your page. Bad links are penalized by search engines, resulting in downgraded ranking. Web crawlers see these links as not just a nuisance, but also as a reflection of how you care for your business and your customers.

3.Plagiarism Too often, content is plagiarized or copied without permission onto the websites of others. When you do this, not only does it impact your reputation negatively, it also results in search engine penalization. In some cases, an entire site can even be de-indexed. Make sure you produce original and valuable content. If using someone else's work, be sure to obtain official permission.

fishbat Long Island Advertising Agency is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management, and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

Author: Greek New Desk
Source: http://www.broadwayworld.com/bwwgeeks/article/Digital-Marketing-Agency-fishbat-Lists-3-SEO-Blunders-that-Downgrade-Search-Engine-Rankings-20161229

Categorized in Search Engine

As an entrepreneur or solopreneur, you are well aware of the fact that without a solid marketing framework, the longevity, revenues, and profits of your organization might not stand a chance of ascendancy. As a small business owner, you can have a great team along with great products designed to resolve the present day issues of a market segment, but if you fail to create enough awareness to said segment in relation to your company’s existence, it could lead to the demise of your entrepreneurial venture.

As a result, most of us would agree that having a solid marketing framework for your business is essential. But what marketing mediums are best to utilize to promote your products?

Traditional Mediums Aren’t The Only Mediums

There are many traditional marketing mediums to use to promote your products and they include:

  • Bulk Mail
  • Television Ads
  • Radio Ads
  • Billboard Ads
  • Print/Magazine Ads
  • Telemarketing
  • Email Marketing
  • Door-To-Door Marketing
  • Referral Marketing/Word Of Mouth

But in addition to these traditional, well-known mediums, are many innovative and alternative mediums that are working for many entrepreneurs and solopreneurs already. Many of these innovative and alternative mediums are lower in cost than some of the above traditional mediums, as well as more impactful, profitable, and productive.

The following  innovative and alternative mediums could prove to be impactful, profitable, and productive for your small business.

Search Engine Optimization

Search Engine Optimization (SEO) is the process of increasing visitors and traffic to a website through  various strategies that help the website appear higher in rankings on search engines such as Google. There are a number of marketing strategies that could be used for this, many of which will be covered here in this very article.

Press Releases

Producing many press releases over short periods of time helps to build up backlinks in major search engines like Google and shows others that your company is innovating. There are many great press release services online that you could use, some of which allow you to buy packages to send out hundreds of press releases over a period of time, which helps to not just generate news, but build up links in various search engines as mentioned.

Video Marketing

With video marketing, you would incorporate online videos into your marketing campaigns to promote products and services, or you might establish online vlogs using sites such as YouTube to provide commentary on various topics. Both of these aspects work to improve your visibility. Also using video marketing could help provide better email open rates if you include video in the subject line of your email and link to video content in the body of your email, could allow you to reach a broader internet audience, could increase the effectiveness of your online landing pages, and more. You have the option of creating your own vlog, or marketing through another blog from another content creator, that’s currently catering to your target market segment.

If you’re focusing on SEO, you might want to invest in your own video hosting service like Wistia, but if your goal is to use a social platform to spread the word about your video the Youtube might be your best bet.

Blogging

A blog is an online journal that’s regularly updated with articles and postings to a hosted website. Some blogs are created for personal entertainment use only, while others are created for commercial reasons such as to promote a product, service, genre, or movement. Blogs are inexpensive to operate, and allow you to accomplish a number of things:

  1. Allows you to connect with your target market segment
  2. Helps establish you as a category authority
  3. Helps drive traffic to your website
  4. Helps build awareness for your products/services
  5. Helps with SEO rankings by showing search engines that you’re operating an active site.

You can even use your blog to generate additional revenue in a number of ways, such as selling affiliate products through the blog, selling your own products directly through the blog, and more. Also you can create revenue indirectly through the blog, such as generating traffic and converting a percentage of said traffic to buyers/clients of products and services that you sell outside of the blog.

You have the option of creating your own blog or marketing through another blog from another content creator that’s currently catering to your target market segment.

Podcasting

A podcast is an online radio show that’s available for download off the web. You could choose to host your own podcast or market through an established podcast of another host. Within the podcast, the host will usually do a live endorsement of a product by recommending it to their audience, so make sure to choose carefully a podcast that  targets the same market segment as your customers. Or, a marketer could create an commercial spot during the commercial section of the podcast to promote their products/services.

Pay-Per-Click Advertising

Pay-per-click advertising through popular services such as Google AdWords, allows businesses to display ads but only pay for them when people actually click on the ads. A business could use keywords and other aspects to set up their pay-per-click campaigns.

Remarketing

Remarketing incorporates aspects of pay-per-click, but functions a bit differently. Remarketing is where a business will set up an advertisement and if a person clicks on the ad but doesn’t make a particular purchase, the customer will notice that the ad (or a similar ad) seems to follow them around the internet to various websites. The purpose of the marketing strategy is to keep reminding the particular “clicker” about their interest in a product or service, to get them to eventually make a purchase.

Marketing Through Other Website/Social Media Ads

Website and social media ads (such as those on LinkedIn and Facebook) are posted ads to tailored audiences of a particular website or in the case of social media, to particular users of that platform. One can usually get a good breakdown of the website’s audience as well as the social media platform’s users, to make sure that the ads are going out to the target market segment in question.

Here’s more information about marketing your business on LinkedIn and Twitter.

Commenting

Comment marketing is where you would join as a user on a popular discussion forum or blog site, then merge into the conversation by posting quality and relevant commentary in relation to the topics at hand. After some time has passed with you posted relevant and quality commentary, you can begin to incorporate light promotion of your products and services within some of your tailored responses. Reddit and Quora could be good mediums for this depending on your target audience, you could do this on other popular blogs that your customers might read.

Big Data Marketing

Finally, big data marketing is basically using a variety of available data such as public data and data you’ve collected over time from your market segment, to use such data intelligence to create more targeted and efficient marketing campaigns. The data in this case, would be used to predict customer behavior and allows you to better utilize your marketing dollars in ways that are timely and profitable.

Source : nav.com

New benchmark data on the state of Account-Based Marketing marketing today. 

A recent report shows that organizations adopting ABM have a 10 percent higher win rate. What are the other benefits of ABM, and how can it help your organization?

Download “BrightFunnel ABM Benchmark Insights — Q3 2016” for findings, analysis and five key recommendations to help guide your organization’s ABM strategy.

Visit Digital Marketing Depot to download the report and learn more.

ABOUT THE AUTHOR

Digital Marketing Depot
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.
 
Source : searchengineland
 
 

Regarding personal goals, September is an iffy month. You have either achieved the goals you set out for yourself at the beginning of the year or have come to accept that you will not accomplish those goals and will just wait until the new year for a fresh start.

For marketers, however, September is different. Unlike a personal goal that can be shrugged off, an end of year marketing goal must be met in business. And you are heading into the fourth quarter of the year, most notable for a tremendous number of holidays in the United States and many other countries.

Depending on your business, this may mean a boom or drop off in business. Hence, as marketers, you may either be ramping up to meet those end of year goals, grasping at straws to meet those end of year goals, or preparing for the beginning of a new year.

Depending on which type of marketer you are, the following seven are the top end of year digital marketing priorities. The first one may not apply to all businesses, but the last six definitely will be.

1. Get Holiday Campaigns In-Sync and Finalized

Do you have your holiday marketing and advertising campaigns planned out for the upcoming holiday seasons? If so, now is the time to make sure they are all in-sync and ready to be rolled out at the appropriate times.

When I say in-sync, what I mean is that your holiday campaigns are consistent throughout your entire online and offline presence. The same colors, the same designs, the same message, the same featured products, services, benefits, etc.  Similar to your logo, having consistent holiday campaigns will help ingrain your brand and your promotions into your customer’s minds.

Visit Toyota’s main website and social channels. Chances are, you will see that the website’s hero image matches each social profile’s cover photo. And if you went to one of their dealerships, you’d likely see matching banners there as well.

From left, clockwise: recent banner ad campaign, Facebook cover photo, and main website's hero image. Screenshot by author.

From left, clockwise: recent banner ad campaign, Facebook cover photo, and main website’s hero image. Screenshot by the author.

Campaigns like that lead the customer straight to the thing that got them excited about your business in the first place without any breaks in the messaging or distractions.

2. Start Comparing This Year’s Data to Last Year’s

How will you know if you’re on track with your goals and ready to meet them by the end of the year if you haven’t been comparing this year’s analytics data to last year’s? You probably aren’t shooting for the same goals as last year, so you should adjust your data comparison accordingly.

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This Conversions Overview report for a service-based business that measures contact form submissions as goals shows that this business is already behind compared to last year. At this stage, it’s important to know whether this year’s conversions were higher, dollar value wise, or if more conversions need to be made during the last quarter to meet the business’s overall goals.

For retailers who can plug a real dollar figure into the goal value, the report will be much simpler. They will instantly see if their website has produced the amount of revenue compared to last year to either meet or beat your goals.

For either marketer, if you haven’t met your goals, then it may be time to look into some aggressive marketing and advertising options for the fourth quarter.

3. Plan for a New Year—and a New You

Everyone wants to improve upon something each year. Let’s say it’s their looks, their health, or their education. A business can shoot for the same things.

The Top 7 End of the Year Digital Marketing Priorities | SEJ

When it comes to looks, a business can update its logo, website, graphics, and other branding materials. If your business hasn’t done so in several years, this may be the first New Year’s goal you tackle.

When it comes to health, a business can look at the health of the business’s finances, products, services, or its employees. With the latter, it could be anything from getting employees discounts at your local gym to hiring more employees so everyone can go home on time each day.

When it comes to education, a business can look at helping employees grow themselves through more training opportunities. Employees with more training will become more valuable for your business.

The goal isn’t to just create a new budget for the new year, but to create new aspirations for your business to strive towards. Growing your business in a more meaningful way can have even longer term benefits than simply setting yearly sales goals.

4. Organize Your Marketing Strategy

If your marketing team is all over the place regarding not knowing who is handling what, not having a guided process to use to train with, and not having a reason for every tactic used by your team, then it’s time to get your marketing strategy organized. Implementing a new strategy during a busy holiday season where lots of campaigns are going may not be the ideal time.

The Top 7 End of the Year Digital Marketing Priorities | SEJ

That’s why you’ll either want to get it in place before that fourth quarter or immediately after in the new year. The sooner you get your strategy organized, from top to bottom, the smoother each of your campaigns will be to run.

A lot will depend on the size of your team, but here is an example of what you’ll want to do.

  • Each member of your team should have their primary role, the skills to backup another team member should the need arise, and the ability to train new employees for both roles.
  • Each process that you use in your marketing strategy should be fully documented so that anyone on your marketing team could pick up your documentation and do a specific task if needed, such as how to edit a blog post from your freelancers or how to run a Facebook ad.
  • Each task that you do should have a justification. This can just be a document where you have different headings (Content Marketing, Search Marketing, Social Media Marketing), and under each, you note why each thing you do in that particular area is valuable to your business. Include each year’s conversions data if possible to backup your statements.

Once you’ve established this strategy, you will only need to review and modify it periodically to ensure it is still current and the best way to manage your marketing team, processes, and task choices.

5. Track Website Visitors with More than Web Analytics

I’ve mentioned conversions a few times throughout the post. If you haven’t set up your web analytics to track conversion goals on your website, now is definitely the time to do so. You may have missed out on a lot of great data for this year, but if you have a busy holiday season, you still have time to capture that traffic and be prepared to capture all of next year’s analytics data and beyond.

Also, remember that it’s not just about web analytics anymore. Google Analytics allows you to reach website visitors through remarketing via Google AdWords. Facebook, Instagram (by way of Facebook), Twitter, and now Pinterest allow you to advertise to your website visitors by adding their tags to your website. Some will even use those tags to give you some insights on your website visitors through their network.

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As shown above, you can use Facebook Audience Insights to analyze the ad audience you create from your website visitors. It’s like web analytics, with more personal demographics about your visitors. Including with standard demographics are other Facebook pages they like, how they engage on Facebook (i.e., do they click on ads?), household stats, and spending habits (i.e., are they more likely to shop online or in your store?).

All of this information can help you get to know your website visitors better. Combined with your standard web analytics, you should have enough information to make important business decisions about your marketing strategy, what to feature on your website, and much more.

6. Optimize Your Website for Mobile

I’m probably preaching to the choir, but if your website is not optimized for mobile, either now or after the holiday rush is the time. I only suggest after for those worried about crashing their website before the major shopping months to come.

For everyone else, get mobile as soon as possible. While you don’t have to opt-in to everything that is mobile, such as Google Accelerated Mobile Pages (unless you’re a major content publisher, in which case, you should), you should, at a minimum, have a responsive web design.

The Top 7 End of the Year Digital Marketing Priorities | SEJ

A responsive web design, as recommended by Google, will allow anyone to view your website easily with any device, from their TV to their smartphone. It will allow them to engage with your website, whether it’s filling out your contact form or making a purchase.

So be sure to find a good responsive template, theme, or designer for the platform you use on your website (WordPress, Shopify, etc.) and make your website friendly to any visitor, regardless of the device they use.

7. Optimize Your Website for Speed

It’s not all about the layout. Speed can make a huge impression on a website visitor. Or not – if it takes too long for your website to load, your visitor may never see your website at all. Thanks to technology like Google Accelerated Mobile Pages and Facebook Instant Pages, people are becoming accustomed to fast web page loading speeds. Hence, your website needs to load as quickly as possible to meet their expectations.

A good way to find out how long it takes your website to load is theWebPageTest. It will rank your page load speed.

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Then it will let you click on the waterfall view to find out what files are causing the most harm to your page load time. This will usually reveal things like large images on the page, code for website software or plugins, or callouts to APIs for widgets displayed on your website.

If any of these things are slowing your page speed, ask if they are necessary for your business, website’s design, or website’s functionality. If they are not, remove them. If they are, see if they are in some way compressible.

In Conclusion

Whether you are looking for a Hail Mary in the fourth quarter of this year to achieve your goals, or you are simply getting ready for your slow season, there are lots of things you can be doing to improve your marketing. Don’t let this month be spent in dreaded anticipation. Spend it planning with intention instead.

Source : https://www.searchenginejournal.com/the-top-7-end-of-the-year-digital-marketing-priorities/172218/

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